This Genius Bracelet + Hair Tie Combo Is a Total Game Changer
Hi, I'm Brit, the founder and CEO of Brit + Co. I'm a young mom of two, tech nerd and design-inclined lady who has a zillion hobbies and curious about... just about everything! My mission from the beginning has been to unlock women's creativity and courage to try new things so that they can find the path to their true passions.
Ever had a moment when you looked down, complimented yourself on your nice outfit, then realized you still had a hair tie on your wrist? If you’re like me, the hair tie never actually even *leaves* your wrist… day or night. (Yes, I sleep with one on. Who knows when you might need to toss that mane up into a pony at 3am?)
From the gym to the office, or the office to the gym, hair bands are a necessity for the girl on the go. But these little guys go through a lot of wear and tear hair, and aren’t the most professional thing to sport in a meeting. Fortunately, we found the ultimate accessory game changer.
Meet the brilliant bracelet + hair tie combo: BitterSweet. You guys, I’m OBSESSED.
Started by a husband-wife duo, BitterSweet tackles the eyesore problem of hair ties while creating a functional bracelet. Say goodbye to elastic indentations on your wrist and hello to your new statement piece.
The best part? I NEVER take my bracelet off. Going on a run, soaking in the tub or holding meetings at the office, I no longer have to be conscious about an ugly elastic band on my wrist.
The story behind the brand is even better. Shireen’s engineer husband designed the bracelet as a gift when he noticed his wife’s habit and necessity for hair bands. The simple and stylish design worked perfectly, and today, these hair ties are solving the most common beauty etiquette dilemma that we women face daily. Hey rubber bands may be a minor worry, but a little gold arm candy never hurt ;)
Hi, I'm Brit, the founder and CEO of Brit + Co. I'm a young mom of two, tech nerd and design-inclined lady who has a zillion hobbies and curious about... just about everything! My mission from the beginning has been to unlock women's creativity and courage to try new things so that they can find the path to their true passions.