34 Beauty Finds That Are Cult In The Making
Discover beauty finds that are on the cusp of becoming cult favorites and are generating all the buzz! We've compiled a list of 34 products on Amazon that are making waves in the beauty world, and for good reason. From innovative skincare to game-changing makeup, these items are poised to take the industry by storm. Get ready to stay ahead of the trend and embrace these potential cult classics that everyone will be talking about!
Thanks for reading about our favorite finds from across the internet! FYI: We participate in affiliate programs and may get a share of the revenue from your purchase.This Invisible Sunscreen Is Already Selling Out
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It's about time SPF had its moment in the spotlight, considering how essential it is to long-term healthy skin. The internet is already buzzing about this new invisible sunscreen primer by e.l.f. cosmetics. At less than $15, this vegan and cruelty-free sunscreen gel glides on skin smoothly and lightweight, so it feels like you're wearing nothing while still blurring the appearance of pores. Made with 35 SPF, it's the perfect base for makeup and a great alternative to more expensive products like the Supergoop! Unseen Sunscreen at a fraction of the cost.
See it on AmazonThis Super Serum Will Give You Super Skin
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Olay always knows just what our skin needs, am I right? The cult favorite drugstore brand just released this 5-in-1 Super Serum that will have you instantly hooked. With niacinamide, Vitamin C, collagen peptide, AHA, and Vitamin E, this magical formula improves texture, firmness, evenness, hydration and smoothness all at once. It'll leave your skin feeling refreshed, hydrated and healthy for a glow that others will notice immediately.
See it on AmazonThis Lengthening Mascara Will Give You A Lifted Look
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Get that "Are they even real?" look with this new L'Oreal Paris Telescopic Lift Mascara. It's no secret that L'Oreal is dominating the mascara game, and with this brand new addition, they'll continue to stay at the top. This washable mascara has the brand's first ever double hook bristle brush, leading to an instant lift and volume, along with up to +5MM of length. This reviewer sums it up: "I already liked the original waterproof telescopic, but this one takes that to the next level. This makes my lashes so long and lifted, even better than the original. On top of that, because of the oddly shaped brush (which is flat) the product doesn't transfer to my eyelids like most mascaras do. LOVE THIS PRODUCT!"
See it on AmazonSee it on WalmartThis Detangling Brush Works On The Most Stubborn Of Hair
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Is there anything more frustrating than when your hair simply won't cooperate? This Tangle Teezer detangling brush has started going on viral on TikTok for its effective design. From detangling wet hair quickly and gently, to reducing breakage or damage, this little brush does it all. As this reviewer raves, "If you’re like me, you jump to the reviews and search high and low for all reviews. I’ll save you some scrolling! Let me just tell you this brush is life-changing!"
See it on AmazonThese Under Eye Patches Revive Tired Eyes
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If you're running a little short on sleep, these green tea eye masks can help you look like you got a full night's rest. Infused with collagen, green tea extract and moisturizing glycerin, this 60-count set helps reduce the look of puffy eyes, fine lines, under eye circles and dark circles. This 5-star reviewer says, "Really love these green tea under eye masks. Most days I'm running around with very little sleep, I throw a pair of these on in the morning an not only are they very soothing I feel like they really help wake my eyes up and get rid of that morning puffy tired eye look."
See it on AmazonThis Foaming Mousse Gives You Luscious Curls
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Curly girls everywhere will love this Lotta Body foaming mousse. Made with coconut and shea oil, this magical mousse tames frizz, defines curls and creates soft wraps. One reviewer says, "I love this mousse especially for maintaining braid and twists frizzles! The smell is heavenly, makes you feel like you’re smelling a piña colada on the beach. Definitely will be buying this again when it runs out!"
See it on AmazonLevel Up Your Skincare Routine With This Refreshing Toner
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A simple toner can make all the difference in your skincare routine, and this 77% soothing toner is the perfect option to add to your lineup. Cruelty-free and vegan, this bestselling Korean skincare favorite will leave your face feeling softer and more hydrated than ever. This 5-star reviewer sums it up: "This is the first time I use a toner in my routine and I love it. It's been a few weeks since I bought this toner and I have notices how it has helped calm the slight redness I get on my cheeks. The toner feels light and refreshing but also very moisturizing."
See it on AmazonThis Body Deodorant Will Leave You Smelling Divine
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Who deodorant was just for the pits? This Lume whole body natural deodorant will leave your entire body smelling fresh and clean. With 72 hour odor control, this invisible cream is aluminum free and made with skin-safe ingredients. You'll be able to start the smell before it even starts.
See it on AmazonFake It Till You Make It With This Dry Shampoo
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Meet your new best friend: This travel sized dry shampoo powder will be a lifesaver in between hair washes. The compact size and easy applicator make it a simple process to revive strands wherever, whenever you need it. This reviewer shares, "Love this tap, style and go dry shampoo. It's so easy to use and smells clean and fresh. Love that it fits into my tote and always available."
See it on AmazonThis Perfume Smells Heavenly
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Everyone will be asking what you're wearing with this lovely Lake & Skye Eau de Parfum). This blend of ambers and musk is as refreshing as it is sophisticated. If you're always looking to smell fresh and clean, this is the scent for you. One 5-star reviewer calls it "heaven in a bottle."
See it on AmazonThis Snail Mucin Moisturizer Will Give You The Best Glow
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Don't sleep on snail mucin. This Korean skincare secret blew up on TikTok in the form of COSRX's Snail Mucin serum, and now this 92% snail mucin moisturizer is sure to follow. This all-in-one repair cream helps reduce redness, promote lasting hydration, and repair damaged skin for an overall healthy glow. This reviewer raves, "I promise you won't be disappointed!! It really works! My skin is super hydrated, and even has a glow to it!"
See it on AmazonSee it on WalmartGet The Shiniest Locks With This Collagen Hair Treatment
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Once you start using this collagen protein hair treatment, you'll wonder how you ever lived without it. Infused with collagen ceramide coating, this in-shower treatment leaves hair feeling softer, shinier and healthier than ever. As this reviewer says, "This treatment has brought about a noticeable and positive transformation in my hair. (Also the scent is AMAZING. Softness is a total 100/10.)"
See it on AmazonSee it on WalmartBrighten Your Smile With This Purple Foam Teeth Whitener
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Looks a little odd, works like magic: This purple teeth whitening foam is a quick treatment that works to cancel out stains for a brighter smile. Just like the purple shampoo that went viral, this miracle formula will leave you amazed. Use it before a big event or night out for a smile that will truly turn heads.
See it on AmazonAdd A Little Sparkle With This Glitter Mascara
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Why not add a little fun to your typical makeup routine? Whether you have a party or concert coming up, this new glitter mascara will enhance your makeup with a luxe look. This easy-to-apply gel coats lashes with a glittering holographic effect for a stunning sparkle. One recent reviewer says, "I’m already obsessed with glitter but when I tell you this stuff works so well and it doesn’t make your lashes clumpy! It’s sooo pretty and you get a lot of compliments from wearing it."
See it on AmazonGo Green With This Refillable Deodorant
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Be friendly to the earth and your skin with this refillable deodorant. Now you can get the viral Sol de Janeiro Rio Deo Cheirosa '68 scent in an aluminum free deodorant, so you can smell irresistable all day long. Made from 100% recycled material, this refillable container boasts 58% plastic savings with every purchase. The 98% natural formula is also paraben free and baking soda free for a soothing solution to combat irritation. One rave reviewer says, "It smells EXACTLY like their lotion and perfume spray, it’s been hot where I live and although I only used it for half of the day, it seemed to do exactly what it’s intended to do, smelt amazing and I received a lot of compliments. Definitely a new favorite, I’ll be ordering refills as soon as I use this one up."
See it on AmazonThis Beauty Wand Is The Perfect Dupe
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When it comes to makeup dupes, e.l.f. cosmetics is a clear winner. The cult favorite brand's newest release — a beauty wand that's available as a highlighter, bronzer or blush — is sure to fly off the shelves quickly. With an easy cushion tip applicator, this luminous wand is the perfect $9 dupe for the viral Charlotte Tillbury wand. One happy customer says, "It leaves you with a beautiful glow and goes on seamlessly! Absolutely love it."
See it on AmazonSee it on WalmartThis Multi-Use Blush Stick Is Great For On-The-Go
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Any frequent traveler or busy body will be obsessed with this multi-use blush stick. Multifunctional products have been making waves in the beauty industry for some time now, and this affordable tinted moisture stick is bound to follow suit. Throw it in your purse or work bag for a touch of color to the cheeks, eyes or lips whenever you need it. You'll love the wide range of gorgeous colors, silky lightweight texture, and ultra compact design.
See it on AmazonSee it on WalmartThis Tinted Lip Gloss Will Be Your New Fave
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Your lip gloss really will be poppin' with this new NYX Fat Oil Lip Drip. With a range of colors ranging from classic neutrals to bold shades, this tinted gloss offers 12-hour hydration to make lips look plump, soft, and oh-so-kissable. Just take it from this rave review: "Alright, let's get something straight. Before using this lip gloss, my lips were as dry as my grandma's meatloaf and my confidence in lip products was even drier. Enter the Fat Oil Lip Drip. Not only did this lip gloss hydrate my lips, but suddenly I found myself "scrollin'" past my ex's profile pics with the confidence of a cat in a room full of rocking chairs."
See it on AmazonMake Pores Disappear With This Primer Spray
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Want to see some magic? This Benefit Cosmetics POREfessional Spray will make your pores dramatically disappear. This new product turns their cult fave primer into a convenient spray, adding more ease into your morning makeup routine. Spray it on before and after makeup for a lasting effect that'll take you through all the ups and downs of your day.
See it on AmazonSee it on WalmartGet Balanced With This Charcoal Shampoo And Conditioner Set
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If the constant product buildup and heat styling are taking a toll on your strands, you'll want to give this Garnier Whole Blends Rebalancing Shampoo and Conditioner a try. Made with black charcoal and nigella flower oil, this revitalizing blend removes up to 100% of impurities while provided up to 48 hours of freshness and lasting hydration. One reviewer shares, "I have very oily hair and it’s almost impossible to find products for my hair. This is fantastic shampoo."
See it on AmazonThis SPF Spray Is A Daily Essential
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We can't get enough of e.l.f. cosmetics' newest releases! This All Set For Sun sun protection and setting spray has SPF 45 and long lasting makeup protection for a flawless look that can withstand the sun. It's the perfect product to take on the go for a friendly reminder to reapply your sunscreen every couple of hours.
See it on AmazonSay Bye To Ingrown Hairs With This AHA Exfoliator
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Time to rock your bikini without worrying about ingrown hairs, thanks to this Billie Ultimate Skin Solution. This AHA exfoliator unclogs pores, helps prevent and treat ingrown hairs, and keeps skin soft and bump free. One 5-star reviewer says, "I’ve been using this company for a while now and they truly are amazing. I have not been disappointed with not even one product. I am very prone to Ingrowns and this has truly helped so much. I highly recommend."
See it on AmazonThis Leave-In Conditioner Leaves Hair Soft And Smooth
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You've likely seen the Mielle scalp oil blowing up online, but their leave-in conditioner is not to be ignored either. With a refreshing white peony scent, this sulfate-free conditioner leaves strands feeling soft and hydrated throughout the day. Infused with natural ingredients like coconut oil, grapefruit extract, and green tea extract, this creamy formula will be your daily go-to for luscious locks. This reviewer shares, "It makes my hair super soft, and is great for protection from the water and sun, or use as a detangler."
See it on AmazonThis 2-In-1 Blush Stick Is The Prettiest Pink
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We're all about the multi-use products over here. This 2-in-1 blush stick comes in the prettiest pink shades and smoothly glides onto cheeks and lips for a lovely pop of color. You'll love the lightweight, creamy formula and the compact design that makes it perfect for stashing in your purse. The hype is just around the corner for this handy product. As this reviewer says, "I’ve bought this several times and keep coming back for more."
See it on AmazonSee it on WalmartThis Super Stay Liquid Lipcolor Lasts All Day And Then Some
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Get bold color that lasts with this Maybelline Super Stay Vinyl Ink Liquid Lipcolor. With up to 16 hours of vibrant pigmentation, instant shine and a no-smudge formula, this product rivals dozens of other name brands that have gone viral, but for a quarter of the cost. One rave reviewer says, " I’m actually considering getting this lipstick in at least three more shades. That’s how pleased I am."
See it on AmazonSee it on WalmartMake Pimple Patches Fun With These Star Shaped Ones
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If you thought breakouts couldn't be fun, think again: These Superstar Patches not only are fun to use, but they actually work too. Infused with hydrocolloid, salicylic acid and tea tree oil, these handy stickers visibly reduce the look of pimples for clearer skin within hours. The cute star shape just means you'll *almost* look forward to the next breakout. This reviewer sums it up: " One of the standout features of these acne patches is their fun and cute star-shaped design. The bright and colorful patches are a fun and playful way to treat acne, and can help to make the process of treating breakouts a little more enjoyable."
See it on AmazonSee it on WalmartThis Blow Dry Brush Is A Dyson Dupe
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Can't afford a Dyson Airwrap? Join the rest of us in searching for an affordable dupe with this highly rated multistyler hair tool. With mulitple heated brush attachments, this helpful tool can give you that blowout, "just exited the salon" look like the Dyson for a fraction of the price. One 5-star reviewer says, " The 3-in-1 functionality of drying, straightening, and curling simplifies the process, saving me considerable time and effort each morning." You'll stay ahead of the hype with this secret dupe.
See it on AmazonGive Your Skin Some Love With This Barrier Repair Cream
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Barrier repair has really been getting the attention it deserves on TikTok, and we're here for it. This trending K-beauty barrier intensive cream is the perfect introduction to repairing your skin barrier if you haven't hopped on board yet. This pH balanced formula is free of 10 common additives to give your skin the love it deserves, especially if you're using heavier treatment products. This reviewer raves, "This is the best moisturizer I have ever used in my entire life. A little goes a long way and even a little is able to completely moisturize my skin to perfection."
See it on AmazonSee it on WalmartThis Plumping Oil Is Unbelievably Affordable
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No need to spend a fortune on a plumping lip oil, because this rising bestseller is only $3. This hydrating, color-changing formula leaves lips feeling moisturized and visibly plumper for a luscious look. One reviewer says, "This cheap lipstick creates such a gorgeous shiny mirror looking rich shine! I haven't had a lipstick with such a gorgeous shine."
See it on AmazonGet A Glow With This Self Tanning Bundle
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Get your glow on with this trending self tanning bundle from b.tan. Not only is the branding too cute to resist, but it also delivers color that actually lasts. This complete kit comes with self tanning mousse, tanning facial mist and a mitt for even application — all for under $30, too! This 5-star reviewer says, "I've tried many self tanners, and I quite like this one. I haven't used this brand before, but it was very easy to blend. I didn't have any spots where it was too heavy. No orange."
See it on AmazonBrush Up On Brow Trends With This 2-In-1 Sculpting Gel
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Get the trendy soap brow look with this foolproof eyebrow sculpt gel and wax duo. You'll instantly love this hybrid stick that gives you an all-day laminated effect. Use the dual shaping brush to easily shape hairs and then lock in your look for hours. This rave review says, "This has been a game-changer for my brow game and I absolutely loooove the lift and shape that I get with this particular product! It really does give you that perfect definition that you need for sculpting your brows and eliminates the need for any fillers in the middle of my brows."
See it on AmazonGet Extra Clean With This Cleansing Balm
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If you're not already double cleansing, this cleansing balm will quickly turn you into one. This gentle, paraben-free, sulfate-free formula removes even the most stubborn makeup and excess oil while hydrating the skin before cleanser. As double cleansing continues to ramp up in popularity, this rising bestseller will definitely follow.
See it on AmazonSee it on WalmartThis Eyeliner Stamping Kit Is Endlessly Fun
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Bring the fun back into your makeup routine with this eyemakeup stamping kit. This waterproof, smudge-proof formula comes with a classic liquid eyeliner and four eyeliner stamping pens in various fun shapes so you can switch up your look. As this reviewer says, "Great product, great price! Very happy with this purchase."
See it on AmazonMake Contouring Easy With This Bronzer Stick
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Getting a model-worthy contour doesn't have to be rocket science. This bronzing stick makes it easier than ever, with a built-in sponge tip and long lasting, creamy formula. This 5-star reviewer says, "Very easy to use, you don’t need a lot and can easily layer on more if needed. It blended out really well and still looked “natural”, which I love. I tend to lean more on sensitive skin products, but with this it felt light, didn’t irritate my skin or anything!"
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