13 Brown Lipsticks to Embrace the '90s Makeup Trend

After nearly 20 years, brown lipstick is making its way back as one of the beauty industry's top trends. Before Kylie Jenner and Gigi Hadid ever started rocking a signature brown lip look (or were even born), a whole slew of early '90s starlets set the stage. Think: Julia Roberts in Pretty Woman, Jennifer Anniston in Friends, and Drew Barrymore IRL. While the dark, neutral color may seem intimidating, it's actually incredibly flattering and wearable. To help you bond with browns, scroll through 13 of our creamy, never-drying faves, ranging from mahogany and puce to cedar and ginger-nude shades. Pucker up! (Photos via Steve Granitz/Getty)

Fenty Stunna Lip Paint in 'Uncuffed' ($24)

Lime Crime Velvetine Lipstick in 'Shroom' ($20)

Cle de Peau Lipstick Cashmere in 'Pouty' (65)

Revlon Super Lustrous Lipstick in 'Toast of NY' ($9)

Charlotte Tilbury Matte Revolution Lipstick in 'Birkin Brown' ($34)

Pat McGrath Mattetrance Lipstick in 'Divine Brown' ($38)

Real Her Matte Liquid Lipstick in 'I Am the Storm' ($18)

Too Faced Melted Matte Gingerbread Girl Liquified Matte Longwear Lipstick ($21)

Dose of Colors Matte Liquid Lipstick in 'Cork' ($18)

Astrology by Bite Limited Edition Amuse Bouche Libra Lipstick ($26)

ILIA Color Block High Impact Lipstick in 'Marsala' ($28)

NYX Professional Makeup Matte Lipstick in 'Maison' ($6)

Kylie Cosmetics Woods Matte Lipstick ($17)