The Best (and Worst) Hashtag Trends of 2014

Let’s face it: Ever since the hashtag was first introduced to Internet users to make searching and curating easier, no one has been the same. Okay, so we may sometimes take our hashtag love a little further than your average tweeter, but we like to think we keep our clickable phrases in check for the most part. However, there are several (make that thousands and millions) of people who tend to get a little carried away with the pound sign when it comes to their tweets and Instagram captions. Relive the most overused hashtags of 2014 (even some that broke the Internet) and ones we wouldn’t mind seeing again in 2015 below.

Over These Hashtags

1. #blessed: The inclusion of this hashtag in tweets was fun as a novelty when it first became popular, but now everyone everywhere is taking it a little too far. You’re not really that #blessed for weather permitting you another day of yoga pants.

2. #sorrynotsorry: We can’t deny it, we enjoy getting a little sassy every once in a while, but this catchphrase has gone the way of fetch.

3. #justsayin: It’s time for the sun to go down on this popular tag. Just sayin’.

4. #twerk: Although Miley had a fairly quiet year, this phrase kept popping up everywhere. Where’s the We Can Stop, We Will Stop Twerking petition when you need it?

5. #breakttheInternet: Yes, we loved Ellen and Portia’s take on Kim K.’s headline grabbing photoshoot. But we think it would be great for the Kardashian to break her norm and go under the radar for a while.

6. #lifetimemoviesbelike: We’ll admit, this trendy topic was hysterical at first, because Lifetime obviously doesn’t have the best casting directors. But there’s only so many awfully bad comedians we can take before we have to put this tag on mute.

7. #likeforlike (and any other follow-backs): This tag, and others like it (#followforfollow, #teamfollowback, etc.), are for the desperate. Stop being thirsty and people may just come to you naturally ;)

8. #[insert whatever here]problems: Just like #blessed, these ones were funny at first, but all the #…problems tweets have long been giving us endless eyerolls.

9. #foodporn: The problem with this one is that 98% of the pictures associated with it look like a TV dinner. Keep the food photography to the professionals, please.

10. #nooffense: We think you mean “yes offense,” and we’re not going to RT or favorite that.

Keep ‘Em Comin’

1. #selfie: This one’s never going anywhere, so we may as well indulge ourselves with an #Elfie and a #DoItYourselfie throughout 2015 and beyond.

2. #TBT: Really though, who doesn’t love an aww-dorable baby photo or a hysterically embarrassing middle school shot once a week?

3. #iamcreative: We want to see this one trending every day forever because we believe every adult is just as creative as the kids of the world.

4. #mancrushmonday (#MCM): Because it’s the perfect companion to that shot of caffeine to start the workweek. Though don’t be confused when we switch it up and start making it #makercushmonday — #sorrynotsorry #oops #youknowwhatwemean.

5. #remake2015: A conference and marketplace filled with creative minds, products and tech? Why isn’t this a daily trending topic? (Oh yeah, because it only happens once a year.)

6. #caturday: Cats on a Saturday doing cat things. Throw a Moscow Mule in your hand while scrolling this tag and you’ll be the hippest cat lady around.

7. #OOTD: Fashion is just one outlet we use for inspiration, so obviously we can never get enough of the daily streetwear presented on Insta.

8. Instagram’s #WHP: The social network’s weekend hashtag projects leave us confident there are millions of adults tapping into their creativity. And we love that (see #3 ;)

9. #Scandal, #HTGAWM, etc.: We’re all about live tweeting our fave shows. Producers, just make sure you keep it to the title and not a new phrase for every scene (#makethatstop).

10. #homemakers: Share with us how *YOU* are redefining that old school word (while reading our book!) all year long.

What hashtags are you guilty of overusing this year? Let us know in the comments.

We live in a "post your relationship so we know it's real" landscape, and I'd be lying if I said it hasn't made me wonder if there's a larger conversation to be had about it. Some people don't feel the need to post their romantic partner while others share their relationships in a way that rivals the best celebrity couples.

Everyone's different, but it's not not unheard of to question your partner's devotion if they're not posting you on Instagram. You may feel justified in your anger because "so and so" are always in cute pictures and videos together on social media — but are your feelings valid? The best person to answer this is licensed therapist Suzette Bray, LMFT. She has over 25 years of specializing in Dialectical Behavior Therapy, and she's seen this topic come up plenty of times during sessions with clients, so grab a pen and paper to take notes!

Why do people want to share their relationship status with others?

Afif Ramdhasuma

My sister used to ask me this question when I was in my 20's, and I always looked at her like she had two heads growing. I couldn't fathom the idea that people wouldn't want to talk about their relationship online because it felt like everyone was doing it. I mean, a study from Pew Research Center shows 8 in 10 people on social media see relationship posts, so it clearly wasn't outrageous to think it was normal.

But, that still doesn't answer why people are drawn to sharing cute little updates about their partner or relationship. Luckily, Bray has a good indication of what drives people to give others a sneak peek into their lives. "People share their relationship status for all kinds of reasons. Some want to mark their territory — nothing says 'back off' quite like a cute couple selfie! Others are just excited and proud of their partner and want to share the joy," she says. That stems from people's "need for a sense of belonging or to receive positive reinforcement from others," she adds.

But, this doesn't necessarily make people weird. It's just human nature that makes us act the way we do. "We as humans are just hard wired to seek connection, and broadcasting our connections, makes us feel more accepted and secure in our social lives."

Should couples have conversations about their social media expectations?

Katrin Bolovtsova

I don't care how hot you think someone is, you're going to have to learn how to communicate with them. It's true even if your chemistry is off-the-charts because healthy relationships don't fall out of the sky. They're built via honesty, respect, forgiveness, and other important factors.

Before assuming your partner is or isn't okay with you posting about your relationship, Bray is 100% convinced you should talk things through. "Social media is still in the wild west of relationship etiquette, and without discussions, assumptions about 'correct' behavior can run wild," she hints. For example, you could be happily posting about your partner only for someone to point out that they're not following you on social media.

"Some people are super private, while others practically live their lives online. Misunderstandings happen when expectations aren't laid out so talking about it can prevent messiness in the long run," Bray observes.

If two people have gone on a couple of dates, should one of them be upset if the other isn't publicly talking about them?

RDNE Stock project

So, you swiped right on Tinder or Bumble, and you had a few amazing dates with one of your matches. Before you start publicly declaring your love for them, Bray wants you to reconsider. "Hold on! It's just a few dates! Let’s pump the brakes. The early stages of dating is not the time to make grand social declarations," she declares. As someone who tried to 'date' people from Tinder, those first few dates aren't a guarantee that you've found the love of your life.

"Posting someone on social media can feel like a big step to some people so expecting that level of public commitment too soon might be too much pressure. If you’re already thinking, 'Why haven’t they posted about me yet?' after two dates, it might be a good time to check in with yourself about where those expectations are coming from," advises Bray.

I've recovered from my former, "Is he the one" obsession so also take it from me — see where things go first and then refer back to question #2!

Is it a red flag if someone doesn't post their partner on social media?

Budgeron Bach

It would be so much fun if we personally had Dustin Poynter, the flag guy, from TikTok helping point us in the right direction — but this is one of those things that errs on the subjective side. Though Bray doesn't feel it's necessarily healthier to keep your relationship private, she thinks "context matters." "Some people are just more private or feel weird about social media in general," she says.

But, that doesn't mean certain behaviors don't warrant a few eyebrow raises. She notes," If someone is super active on social—like posting about their dog’s morning routine and every cupcake they’ve ever had—but doesn't ever mention their partner, it could create a need for a deeper conversation." Before you feel justified about grilling your partner — as satisfactory as that may feel — take a second to breathe.

Bray would prefer you work to understand "why they don't post, rather than assuming your partner is keep you a secret." If you discover the latter to be true, follow your instincts and let that person go because you don't deserve that!

Do you think it's healthier for couples to keep certain aspects of their relationship private?

Fábio Carvalho

Everyone has a different view of what makes a romantic relationship healthy, so this is one of those things Bray says, "absolutely depends on the couple" because some "genuinely enjoy sharing their lives online." You've probably seen your share of couples who make cute content together whether they're married or not. I'd be lying if I said I don't specifically keep up with a few whose content makes me smile.

But, other couples may not be interested in sharing their relationship online because they "want to be private and keep the relationship free from the judgements or opinions of others," according to Bray. That's not to say they have something to hide, though. Instead, think of it as a personal preference.

"As long as both partners are on the same page and it’s not a source of tension, it’s all about finding the balance that works for them. If it starts to feel like a performance for likes rather than genuine connection, though, that’s where it can become problematic," Bray reminds.

How can someone bring up their partner's posting habits without sounding accusatory?

Timur Weber

You may feel eager about posting about your partner while they're less enthusiastic and this could make you feel upset. It's easy to jump to conclusions when you're already upset, but Bray feels "tone is everything." Ironically, she suggests something I've heard in therapy sessions and that's "to be curious, not confrontational." Hopefully this stopped you in your tracks if you were ready to give your partner a piece of your mind.

"You can say something like, 'Hey, I’ve noticed we haven’t shared much about each other on social media? What’s your take on sharing stuff about us online?' It’s important to frame it as a mutual exploration of rather than a demand for a public declaration," Bray points out.

What would you tell someone who wants to emulate couples who consistently post content together?

Vlada Karpovich

We've all seen couples who we think have the cutest relationship, even though we've never met them before. As much as you may admire a couple, Bray thinks it's a "slipper slope" if you want to try to recreate their online moments. "I’d encourage someone to focus more on what makes their own relationship feel fulfilling, rather than chasing #couplesgoals," she encourages.

However, this isn't a sign that you're not supposed to ever share anything about your partner or relationship! "If posting together feels fun and real, go for it! But if it starts feeling like a performance or that you are in competition with other couples, it's probably good to take a step back," she warns.

Also, keep in mind that social media doesn't show you every single moment of couples' lives so don't worry about trying to look picture perfect based on a 30 second to 30 minute video.

If you feel that your partner doesn't post you enough on social media, talk to them before launching into an angsty rant because your assumptions might not always be right. I wish someone would've shared this advice 10 years ago, but all that matters is knowing you don't have to let being upset about your partner's lack of relationship posts be the reason your day is ruined.

The problem arises when your partner doesn't seem receptive to talking about your concerns because dismissive or evasive attitudes are a no-no!

We have more relationship advice if you're looking for more romantic tips and tricks!

As a Bridgerton fangirl, I definitely squealed when I learned Jonathan Bailey (who plays Anthony on the Netflix series) had joined the Wicked movie as the dancing-through-life, suave Fiyero. Have you HEARD him sing "If I Didn't Believe In You" from The Last Five Years?! Well, Jonathan himself revealed that he actually isn't the only Bridgerton star making an appearance in Wicked — and since I totally missed this cameo, there's a chance you did too.

Keep reading for the surprising Bridgerton cameo you'll see in Wicked.

  • The world fell in love with Jonathan Bailey when he played Anthony Bridgerton on Bridgerton.
  • Bridgerton fans were also super excited to see him as Fiyero in Wicked.
  • But Jonathan isn't the only Bridgerton cast member to make an appearance in the movie.

You're probably running through the whole Bridgerton cast in your mind — Luke Thompson, Luke Newton, Nicola Coughlan, Claudia Jessie, — but Jonathan Bailey is actually joined by his horse Jack! Considering how surprised I was when I learned this, you probably didn't see it coming either, did you?

“I went around to see [Wicked director] Jon Chubefore we started filming, and I said to him, I said, ‘I think I know who the horse is.’ And he was like, ‘What do you mean?’" Jonathan Bailey said in an official Wicked video. “It's Jack, the horse that I'd ridden in Bridgerton, who I had an amazing relationship with.”

In the clip, you can see Jonathan leading Jack onto the Shiz University set, and riding through the forest. “People say don't work with kids and animals," he continues. "But if it's Jack, I'd say, ‘Take the job. He's a legend.’”

www.youtube.com

- YouTube

Well, Jonathan and Jack weren't the only Wicked cast members who got along swimmingly. Ethan Slater told Brit + Co that Ariana Grande and Cynthia Erivo immediately made the cast feel like a family.

"[They] would hug everyone who came in," Ethan says. "The first day I think every actor had a minimum two-hour meeting with Jon just to walk through all of the designs and all the things and talk about character. And so from from the very beginning, it just felt like it's really safe...This huge movie is something that we've been waiting for for 20 years on a big scale with the biggest stars in the world, it could have felt really intimidating and it felt really familial immediately."

And TBH, it totally translates onscreen!

Did this Bridgerton cameo surprise you? Let us know what you're most excited to see in the Wicked movie in the comments!

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

There are some casting decisions that feel like they're written in the stars. Margot Robbie as Barbie, Lola Tung as The Summer I Turned Pretty's Belly, and Pedro Pascal as Joel in The Last of Us definitely make the list. What I never expected, however, was for Pedro Pascal to be in talks to join two of my other fave actors in a rom-com! (The other two actors are Dakota Johnson and Chris Evans, in case you're wondering). If you're as excited for this new movie as I am but don't know much about it, don't worry — I've done all the research so that you don't have to.

Here's everything we know about director Celine Song's new movie Materialists!

Here's Your First Official Look At Chris Evans & Dakota Johnson In 'Materialists'

Vanity Fair just dropped a first look at a ton of new films coming next year, but the one I was most excited to see is, of course, Materialists. In the first look we can see Celine Song and Chris Evans standing outside a New York apartment while Dakota Johnson sits in a sundress and running shoes. I love that they're having a laugh on set, and that Dakota is totally zoned into whatever Chris is saying. Although, if he was standing in front of me, that's the look I'd have on my face too.

Who's in the Materialists cast?

Image via Emiliano Bar/Unsplash

Materialists stars Dakota Johnson, Pedro Pascal, and Chris Evans. We're still waiting to hear about the supporting cast members! I'd also love to know whether Celine Song will pull a Greta Gerwig (who frequently recasts her beloved actors) and include Past Lives' Greta Lee in the cast.

Dakota Johnson told us at the Tribeca premiere of Daddio how much she enjoyed working with Pedro Pascal and Chris Evans: "They're both big idiots and I love them."

Is the Materialists movie filming?

Images via @mickmicknyc

Yes, Materialists was filming in New York City as of April 2024, and it looks like they wrapped the first week of June! The first leaked videos from set (thanks to @mickmicknyc) look like they center on a wedding (which would make sense if Dakota's character is a matchmaker). Based on their costumes, my guess is Chris Evans plays the actor-waiter, while Pedro Pascal plays the new man in our leading lady's life. The Vampire Diaries, The Summer I Turned Pretty, Friday Night Lights — will the love triangles never cease?!

One thing I'm really excited about is the outfits because they're SO summery and SO New York. Floral blouses with peep toe heels! White button downs with jeans! Sundresses and sneakers! This might just influence my wardrobe for the foreseeable future.

When is Materialists coming out?

Image via Myke Simon/Unsplash

Materialists started filming in New York City during spring 2024, so we could see the movie in the summer or fall of 2025.

What is Materialists about?

Image via JC Olivera/Getty Images

While we don't have an official synopsis for Celine Song's follow up to Past Lives, it looks like Materialists follows a professional NYC matchmaker (likely played by Dakota Johnson), via Deadline. The matchmaker gets involved with a wealthy man, but realizes she can't shake her feelings for an actor-waiter from her past. Juicy! It's giving a little bit of It Ends With Us, it's giving a little bit of Playing With Matches. I'm totally here for it.

According to Merriam Webster, a materialist is someone who has a "preoccupation with or stress upon material rather than intellectual or spiritual things." This feels like an indication we'll see these characters have to figure out what's important to them, and whether they prioritize material things or relationships.

Did A24 produce Past Lives?

Image via A24

Yes, A24 helped produce Celine Song's directorial debut Past Lives (which she also wrote). Past Lives follows childhood friends Nora and Hae Sung, reconnect two decades after Nora's family leaves South Korea. The week they spend together in New York will bring up questions they've both been holding onto — about love, life, and destiny.

The film was met with rave reviews from both critics and the Brit + Co team, and remains one of the most beautiful contemporary films in recent years.

What else has Pedro Pascal been in?

Image via Frazer Harrison/Getty Images

While The Last of Us catapulted Pedro Pascal even MORE into mainstream media, he's starred in a variety of shows and movies over the last 20 years. He was in a 1999 episode of Buffy the Vampire Slayer, and played the recurring role of Oberyn Martell in Game of Thrones. Pedro Pascal joined the Star Wars universe with The Mandalorian in 2019, and was also in my personal favorite movie of 2022, The Unbearable Weight of Massive Talent.

In addition to Materialists, we'll see him in the MCU's Fantastic Four and Gladiator 2. I'd like to get his agent to schedule my entire life because those are some insanely impressive time management skills.

What has Chris Evans been in?

Image via Gareth Cattermole/Getty Images

You probably recognize Chris Evans as Steve Rogers/Captain America in Marvel Studios' superhero flicks, but he's also done a number of other movies, too (including the 2005 Fantastic Four, which is funny considering Pedro Pascal is in the new installment). Chris Evans has some great range, and is in everything from the wacky Scott Pilgrim vs. the World to the action-packed Snowpiercer to the mysterious Knives Out with Ana de Armas.

If you're a fan of romantic dramas and haven't seen Before We Go (which is also Chris' directorial debut), I totally recommend it. I've seen Chris in so many action movies that I loved how much space there is for the characters to get to know each other. Fingers crossed that we see the same in Materialists.

Where can I watch Dakota Johnson?

Image via Frazer Harrison/Getty Images

You can see Dakota Johnson in 2024's Madame Web, but you can also catch her in The Social Network, the Fifty Shades of Gray series, and two beloved YouTube videos: Dakota Johnson’s Favorite Comedian Isn’t Ellen and Inside Dakota Johnson's Serene Hollywood Home.

I also wholeheartedly recommend The Peanut Butter Falcon, which was written and directed by Outer Banks native Tyler Nilson alongside Michael Schwartz. The film follows a young man with Down syndrome who escapes an assisted living facility and becomes fast friends with a fisherman on the run as a social worker (played by Dakota) tries to track them.

Are you excited for the Materialists movie? Let us know your favorite Chris Evans + Pedro Pascal + and Dakota Johnson movies in the comments and follow us on TikTok for more movie news!

This post has been updated.

Whether you're a skincare expert or a beauty enthusiast, there's always room in your makeup drawer for a few extra goodies. Lucky for us all, Amazon has a lineup of some of the hottest, transforming products that you are going to want to add to your routine this season. From serums that will boost your glow to lip colors that will seamlessly glide across your pout, these products will add an extra dash of love to your daily beauty routine. Boost your confidence and upgrade your beauty arsenal with these 42 finds that are a must-have this season.

Thanks for reading about our favorite finds from across the internet! FYI: We participate in affiliate programs and may get a share of the revenue from your purchase.

This Serum Infused With Hyaluronic Acid

Amazon

If you struggle with keeping your skin hydrated throughout the day, this serum by Deramlogica is a secret hack. Made with hyaluronic acid and other nourishing ingredients, this skincare gem delivers long-lasting moisture that is essential for the dry winter season.

See it on Amazon

This Cream Blush for a Soft-Focus Finish

Amazon

That viral, rosy finish is just one step away with this cream blush that is available in the most stunning shades to choose from. The creamy formula glides on seamlessly while the buildable pigment allows you to customize your look.

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This Moisturizer for Radiant Results

Amazon

Add a luxury touch to your skincare routine with this moisturizer that is made with shea butter. This product is known to target your wrinkles and dry skin, working to firm and rejuvenate overnight.

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This Liquid Foundation With a Matte Finish

Amazon

This liquid foundation has captured the hearts of everyone on TikTok. It's a go-to for oily skin and doubles as a sunscreen with SPF 15. It provides a medium-to-full coverage finish and leaves behind a matte finish.

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This Facial Mask Infused With Prebiotics

Amazon

Give your skin the attention it deserves with this facial mask that's infused with a ton of nourishing ingredients. From camu camu to vitamin C, this skincare gem will boost your skin's radiance while leaving behind a firm look.

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This Eye Shadow Palette Is Highly Pigmented

Amazon

Never run out of trendy eye looks to create when you have this eye shadow palette that has a mix of high-pigment mattes and shimmering shades. It's a go-to for anyone who prefers natural looks, perfect for every occasion.

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This Detox Mask Minimizes Pores

Amazon

Say hello to a clear complexion in under 10 minutes with this detox mask by Caudalie. Not only does this mask minimize the look of your pores, but it's also known to leave your skin feeling more refreshed and rejuvenated with each use.

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This Natural Bronzer to Glow Through the Winter

Amazon

Carry on your sun-kissed glow through the winter season with this natural bronzer that has a lightweight texture and matte finish. This bronzer delivers a ton of warmth to your favorite looks, allowing you to enhance your features without "doing too much."

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This Retinol Treatment Turns Back the Clock

Amazon

A youthful glow is just one step away with this retinol treatment by Paula's Choice. This product is packed with a ton of transforming ingredients, like licorice extract and peptides, working to boost collagen production and eliminate fine lines.

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This Primer With Hydrating Ingredients

Amazon

The best part about this primer is that it also doubles as skincare. This beauty gem is infused with hyaluronic acid, making it easy to prep your skin for makeup while also locking in moisture for all-day wear.

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This Eye Serum Smooths Your Skin

Amazon

Indulge in the hype of Korean skincare with this eye serum that is infused with retinal and niacinamide. Not only does this product target your dark circles and puffiness, but it's also known to stimulate collagen products and smooth out the under eye.

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This Setting Powder Blurs the Pores

Amazon

This setting powder will become your makeup's new best friend. This translucent powder offers a matte finish from morning to night, ensuring your makeup stays in place throughout all of your plans. Plus, the lightweight formula also works to smooth the skin and blur your pores.

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This Spot Treatment With a Non-Drying Formula

Amazon

You will never have to wake up with one of those scary pimples ever again, thanks to this spot treatment that is designed to eliminate blemishes at their root. This gel penetrates your pores and visibly shrinks your breakouts in just a couple of hours.

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This Pressed Highlighter for All Skin Tones

Amazon

This pressed highlighter can illuminate all of your favorite makeup looks. This cult-favorite Amazon gem has an ultra-fine design, seamlessly melting into the skin to deliver that lit-from-within look. It's ideal for all skin tones, creating a comfortable, lightweight glow with each use.

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This Green Cream Is Fast-Absorbing

Amazon

Add an innovative product to your skincare routine, starting with this green cream that is made with peptides and hyaluronic acid. This product also uses celery seed extract to minimize the look of your pores, while leaving your skin perfectly prepped for your makeup products.

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This Mascara With Easy Removal

Amazon

Skip the false lashes and expensive lash lifts, when you have this mascara that delivers fuller lashes with every swipe. This mascara not only offers length but also provides a smudge-free finish. Thanks to the unique formula, this mascara can seamlessly be removed with warm water.

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This Foundation Acts as a Sunscreen

Amazon

Hydrating is an understatement when it comes to this foundation that is made with SPF 50. With buildable coverage, this foundation allows you to customize your look with each use. Plus, it comes in a ton of different shades to choose from.

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This Eyeliner With Easy Application

Amazon

After amassing a ton of reviews on Amazon, it's safe to say that this eyeliner is a go-to for your daily makeup routine. The water-resistant formula ensures it stays in place from morning to night, while the creamy formula glides on effortlessly.

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This Acid Cream for a Glass Like Finish

Amazon

This acid cream has become a TikTok sensation due to its fragrance-free formula and brightening results. This beauty gem is packed with ceramides, hyaluronic acid, and vitamin B12, offering that glass-like finish that everyone is raving about.

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This Glowing Base Works as a Primer

Amazon

This glowing base is an all-star beauty gem that will upgrade your routine in no time. The lightweight primer creates an even base for your skin, while the skin-loving ingredients work to hydrate and brighten throughout the day.

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This Eyelash Serum Strengthens Your Lashes

Amazon

This eyelash serum is a staple in all of the influencer's beauty routines. This product is designed to nourish your lashes while boosting growth with each use. Over time, this gem will strengthen the lashes and create that viral fluttery finish.

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This Brow Pencil With a Spoolie Brush

Amazon

Whether you're a makeup beginner or professional, this brow pencil allows you to perfectly shape and define your brows. The fine tip makes it easy to create those hair-like strokes, while the spoolie brush allows you to blend the color for a more natural look.

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This Lip Mask With Mango Butter

Amazon

Dry lips are a problem of the past with this lip mask that is made with coconut oil and wild mango butter. This fragrance-free formula is a go-to for anyone with sensitive lips, allowing you to wake up with plump, smooth lips each morning.

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This Setting Spray Creates a Natural Finish

Amazon

This setting spray is a miracle for anyone who sweats a little extra. This long-lasting product has a sweat-proof and transfer-proof seal, ensuring your makeup stays fresh and flawless throughout the day.

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This Cleansing Balm Works Fast

Amazon

Before you head to sleep, make sure you use this cleansing balm to quickly remove all of your stubborn makeup. This cult-favorite gem transforms from a balm to an oil, serving as a gentle yet effective formula to remove your product.

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This Eye Makeup With a Crease-Free Formula

Amazon

The best part about this eye makeup is that it can be used as a liquid eyeshadow or eyeliner. This multi-use product comes in a ton of different shades to choose from, ranging from matte to shimmery finishes. Its crease-free pigment is a must-have for long days.

See it on Amazon

This Retinol Cream for First-Timers

Amazon

You can achieve all of your anti-aging goals with this retinol cream which is a dermatologist-recommended product. This cream will minimize irritation and deliver anti-aging benefits in just a couple of uses.

See it on Amazon

This Lip Pencil Comes in a Ton of Shades

Amazon

Not only is this lip pencil waterproof, but it also has a creamy formula and matte finish. This beauty essential is packed with ceramides and jojoba oil, nourishing your lips while providing a smooth application.

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This Mask for Luminous Results

Amazon

Whether you're looking to minimize your pores or boost your skin's radiance, this cryotherapy-inspired mask is the perfect solution. It delivers visible results in just 10 minutes and leaves your complexion more luminous than ever before.

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This Liquid Concealer for Full Coverage

Amazon

This liquid concealer has become the gold standard of makeup products. With a full coverage formula, this Amazon must-have is known to effortlessly cover up blemishes, dark spots, and scars. The oil-free product feels invisible on the skin, perfect for all-day wear.

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This Energy Facial Made With Caffeine

Amazon

Refine your skin's texture with this energy facial that leaves your skin feeling smooth with each use. This exfoliating scrub uses papaya enzymes, yerba mate, and caffeine, working to reveal a brighter complexion over time.

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This Contour Wand With Nourishing Ingredients

Amazon

Define your features in one simple step with this contour wand that has the most creamy formula. The unique applicator makes it easy to apply and blend the product, while the nourishing ingredients glide effortlessly onto the skin.

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This Bounce Serum for a Dewy Glow

Amazon

A reliable serum is essential and this bounce serum by E.L.F is a must-have. This beauty gem delivers intense hydration, leaving behind a radiant glow. It has a lightweight formula and can be used as a pre-makeup base.

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This Lipstick With Seasonal Shades

Amazon

Infused with cocoa oil, this lipstick offers a ton of hydration to your pout. The seasonal color is a must-have for all of your celebrations, while the creamy formula will melt into your lips with each use.

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This Face Serum Creates a Youthful Glow

Amazon

This face serum is one of the most hydrating products on the market. With ingredients like hyaluronic acid, ferulic acid, and vitamin E, this product is designed to fade dark spots and promote collagen for a firmer base.

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This Eyeshadow Palette With 12 Shades

Amazon

Never run out of iconic eye looks to create, thanks to this eyeshadow palette that comes with 12 nude shades to choose from. This palette can create anything from daytime looks to dramatic evening styles, allowing you to customize your look each day.

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This Facial Moisturizer Infused With SPF 25

Amazon

Whether you are looking to eliminate dark spots or firm your skin, this facial moisturizer can do it all. The SPF 25 protects your skin from harmful UV rays while the non-greasy formula melts into your skin to create a smooth base.

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This Dual-Sided Eye Product Is Waterproof

Amazon

This dual-sided eye product is trending all over TikTok. One side of the tool offers a cream eyeshadow, while the other side offers a creamy eyeliner with easy application. The waterproof formula lasts all day and provides a flawless finish.

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This Face Serum Boosts Collagen Production

Amazon

It's rare to find a face serum that's fragrance-free, packed with tri-peptides, and come at a fair price point. This collagen serum boosts your skin's elasticity and is suitable for all skin types.

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This CC Cream Eliminates Redness

Amazon

Take your makeup routine to a whole new level with this cc cream that is made with SPF 46. This color-correcting cream is infused with honey and propolis, offering a lightweight look that will soothe your skin's redness while protecting it from harmful UV rays.

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This Face Cream Creates Firm Skin

Amazon

Add a luxe touch to your everyday routine with this face cream that is designed to tackle any sagging, wrinkles, or dark spots that may be on your face. This product is made with peptides and nicinamide, providing a ton of hydration while brightening uneven skin tones.

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This Tinted Moisturizer With a Universal Tint

Amazon

Simplify your skincare routine with this tinted moisturizer that also serves as a sunscreen with SPF 46. The universal tint can blend seamlessly into all skin tones, while the dewy finish creates a lasting glow that you will love.

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