These Are 2017’s Best-Selling Beauty Products on Amazon So Far

While we love Amazon for its ability to save the day when we run out of detergent or need to try mules for spring, we get a little lost when it comes to navigating their extensive, sometimes overwhelming, beauty department. They have nearly every brand we’ve ever heard — and countless more we’re still discovering. To help highlight the must-tries for this year, Brit + Co asked Amazon for the top-selling beauty products of 2017 (so far). And, based on what they revealed, clear skin and statement eye makeup are the year’s top trends.

Keep scrolling for a breakdown of the most popular beauty products that are flying off the virtual shelves at Amazon this year.

1. Aquaphor Advanced Therapy Healing Ointment Skin Protectant ($14): Sure, Aquaphor can heal seriously chapped lips and work wonders on dry cuticles, but it does more than hydrate parched skin. Our favorite winter use: Apply it to your feet at night, put on socks, and you’ll wake up with instantly smooth heels that are ready for sandal season.

2. CeraVe Facial Moisturizing Lotion PM ($8): With over 3,122 reviews on Amazon, this bestseller won’t clog pores and plumps up your skin thanks to hyaluronic acid and ceramides, a lipid that helps protect and hydrate. Since the lotion doesn’t contain SPF, you can add to your nighttime skincare routine.

3. e.l.f. Makeup Mist and Set ($6): A setting spray is a must-have if you’re, well, wearing makeup. This affordable version from e.l.f. gives your skin a bit of extra love with every spritz thanks to aloe, green tea, cucumber, and vitamins A, C, and E.

4. Q-tips Cotton Swabs ($12): Think beyond your ears when it comes to these swabs. Use them to smoke out your eye makeup or clean it up if you go overboard. Or reach for the lifesavers if you need to fix a DIY manicure.

5. Dove Nourishing Body Wash Sensitive Skin ($8): This body wash gently cleanses the skin without stripping it of natural oils — simple as that. Adding a handy pump to the mega 34-ounce size makes getting squeaky clean just a little easier.

6. Nizoral Anti-Dandruff Shampoo ($9): An itchy, dandruff-ridden scalp isn’t fun, which is why people can’t stop buying this shampoo from Nizoral. Over 2,230 customers have written reviews on Amazon singing its praises for keeping their scalp itch-free and clear of flakes.

7. Bioré Deep Cleansing Pore Strips ($13): Yes, the pore strips of your teenage days are still a thing. And it’s no wonder: They’re effective (seriously, seeing the gunk they removed is so satisfying), affordable, and can be used by all skin types.

8. e.l.f. Hydrating Face Primer ($6): Another hero product from e.l.f., this moisturizing primer fills in fine lines and gives your face a boost of vitamins that keeps everything looking plump and radiant.

9. Real Techniques 2 Miracle Complexion Sponges ($9): Whether you’re tapping on foundation or concealing your under-eye area, a damp makeup sponge can make a big difference in the way makeup looks applied to the skin. The flat base and pointed tip of these make them work beyond your base (think: highlighter, blush, and even shadow).

10. Proactiv 3 Step Acne Treatment System Starter Kit ($33): Nope, you don’t have to wait for an infomercial to come to snag this deal. The spot-clearing kit targets breakouts with a cleanser, toner, and treatment that heals and prevents flare-ups.

11. Simple Cleansing Facial Wipes ($7): If you’re the sensitive (skin) type, reach for these wipes that remove everything from blush to waterproof mascara without irritating skin.

12. Pura D’or Anti-Hair Loss Shampoo ($32): Almost 9,000 (!) people have written reviews of the all-natural, anti-hair-loss shampoo that relies on red Korean seaweed and aloe vera to strengthen strands.

13. Wunder2 Wunderbrow 1-Step Brow Gel ($21): The good — scratch that, great — part about this brow product is that you won’t have to fill in your brows every single morning. It stays on without smudging or transferring even as you work out, shower, swim, and even sleep. When you’re ready, simply remove with an oil cleanser.

14. Bio-Oil ($13): While many love the non-greasy, hypoallergenic oil to help prevent and treat stretch marks, it works to even out the look and feel of your skin just about anywhere on your bod.

15. HSI Professional Ceramic Tourmaline Ionic Flat Iron ($38): This hot tool that boasts over 26,600 reviews comes with a glove, travel pouch, and mini leave-in oil treatment. You can use it as a straightener, or because of the curved edges, as a curling iron.

16. L’Oreal Paris Voluminous Original Mascara ($8) in Carbon Black: Who hasn’t had a love affair with this iconic L’Oreal product?! One sweep will leave your lashes thick and long, but it’s totally buildable, so three or four coats will give you major drama on the eyes.

17. Mario Badescu Skincare Drying Lotion ($17): A drying lotion is probably your BFF when your skin is angry at you. Just a dab of the powerful pink solution on a problem area can zap that zit overnight.

18. L.A. Girl Beauty Brick Nudes Eyeshadow Collection ($6): Natural hues like roses, pinks, mauves, and browns make this affordable palette a total winner when it comes to Amazon shoppers. It even comes with a two-sided brush that can also be used wet to make the darker eyeliners.

19. Thayers Witch Hazel Aloe Vera Formula ($9): With rose petal, vitamin E, and aloe vera, the oldie but goodie is so gentle on the skin that even people with the most sensitive, irritation-prone complexions can get behind it.

20. Stila Stay All Day Waterproof Liquid Eye Liner ($22): Mastering a variety of rad eyeliner looks — like the cat eye and the negative space trend — is totally doable with this easy-to-maneuver liner from Stila. Plus, the waterproof, budge-proof formula actually removes easily with a face wipe or cleanser.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

I always get excited when I think about how many celebrity couples we don't know about yet. Glen Powell & Lily James generated some buzz when they hopped into a car together ahead of the BAFTAs, and Outer Banks star Madelyn Cline & Austin Butler (yes, Elvis himself) were just spotted out and about together. Let's dive in, shall we?

Here's everything we know about those Madelyn Cline & Austin Butler dating rumors.

Madelyn Cline & Austin Butler were allegedly spotted grabbing a meal.

"Seriously just saw Madelyn Cline and Austin Butler" at a celebrity-frequented restaurant in Los Angeles, a DeuxMoi source said at the end of January. One Instagram user commented that since Madelyn and Austin's exes (Pete Davidson and Kaia Gerber) are exes, "dating in Hollywood is 3 degrees of separation."

However, according to another DeuxMoi source, fans have been paying attention to Madelyn's Instagram activity. The actress previously dated her Outer Banks costar Chase Stokes, and has allegedly been liking posts about "the one that got away," and even posted on her Instagram story that she deserves happiness.

"The timing of Chase's relationship doing so great and her having a string of failed relationships, people are just assuming she's crashing out," the second source continues. Yikes, y'all.

I think it's so fascinating how fans allegedly jump to the conclusion that Madelyn is crashing out, and assume Austin (who is also recently single) is totally fine post-breakup. Listen, a girl can go on a few dates without spiraling, dating really doesn't have to be that serious. It's supposed to be fun!

It's also totally in the realm of possibility that they were having a business meeting. For now, we don't really know. But what I do know? Madelyn Cline and Austin Butler would make a cute couple, and even if they don't end up in a relationship, a delicious dinner and maybe a smooch or two never hurt anybody ;).

Stay tuned for more news on these Madelyn Cline & Austin Butler dating rumors, and while we're on all things lovey-dovey, check out the latest news on Madelyn Cline's New Romance The Map That Leads To You.

Not only is Blake Lively speaking out about the "sexist" commentary on her legal battle with Justin Baldoni, she's also enlisting the help of...the CIA? Yes, you read that right. The actress just recruited an ex-CIA advisor to help with her case ahead of the March 2026 trial. Wow.

Here's what we know about Blake Lively's latest move in her legal battle with Justin Baldoni.

Blake Lively just involved an ex-CIA advisor in her case.

Blake Lively has enlisted Nick Shapiro, former CIA deputy chief of staff and senior advisor John Brennan (the former director), to help with her case, according to Page Six and Variety.

“The litigation team for Ms. Lively retained Mr. Shapiro to advise on the legal communications strategy for the ongoing sexual harassment and retaliation lawsuit occurring in the Southern District of New York,” Blake Lively's lawyers said in a statement.

This proves more than anything else that Blake is taking the trial really seriously because this is a major move on her part.

Recently, Blake Lively and Justin Baldoni actually agreed on something when they spoke out against the "violent" messages Blake and her loved ones have been receiving.

Blake's legal team requested a stronger protection order (PO), considering Blake, "her family, other members of the cast, various fact witnesses, and individuals that have spoken out publicly in support of Ms. Lively have received violent, profane, sexist, and threatening communications" (as the request states), "good cause exists for the Court to adopt the Proposed PO."

And Justin's legal team went on the record, saying they "do not condone dangerous rhetoric targeted toward anyone no matter the situation. Anyone receiving violent messages by anonymous parties is abhorrent."

“When private parties were wrongfully accused by Lively and her paid team of wrongdoing, they received continuous death threats and visits to private homes where young children reside after their addresses were leaked on her initial complaints," they continue. "No one should have to face that, especially private parties who do not have means for security detail. We do not condone dangerous rhetoric targeted toward anyone no matter the situation.”

Stay tuned for more news on Blake Lively & Justin Baldoni's legal battle.

Look out Bridgerton fans — Simone Ashley is giving love another chance in her new rom-com movie Picture This! We'll always love her inspiring take on Kate Sharma, but it's nice to see her spreading her acting wings. Just don't expect the two worlds to collide!

Picture This has a modern feel that explores the life of a single woman who's more concerned about having a lucrative career than putting all of her eggs in one basket. It's an accurate depiction of dating in 2025 and takes outdated relationship rules to task! Let's dig into all the exciting details!

Keep scrolling to learn everything you need to know about Simone Ashley's rom-com, Picture This!

What is 'Picture This' about?

Amazon MGM Studios

Picture This is about a photographer Pia's (Simone Ashley) journey to living life on her terms, but she gets the surprise of a lifetime when she's given dating tasks. In order to truly have the life she wants, she has to go on a few dates which is the opposite of what she's trying to focus on.

Adding even more turmoil to the mix is the reappearance of an ex that sends Pia down of path of self-discovery that may or may not end with her falling in love.

Who's starring in 'Picture This'?

Amazon MGM Studios

Picture This will star:

  • Simone Ashley
  • Hero Fiennes Tiffin
  • Sindhu Vee
  • Luke Fetherson
  • Nikesh Patel
  • Adil Ray
  • Anoushka Chadha
  • Eben Figueiredo
  • Kulvinder Ghir
  • Asim Chaudhry
  • Phil Dunster
And the film will be directed by Prarthana Mohan (Christmas Canceled).

When will it premiere?

Amazon MGM Studios

Picture This is set to premiere March 6, 2025 on Amazon Prime.

What The Trailer For 'Picture This' Here!

www.youtube.com

- YouTube

Picture This appears to be full of hilarious moments from a best friend who has witty one-liners to a family who's good intentions feel invasive. The only thing we'll have to wait to see is whether Pia and her ex will get a second chance at love or not.

Are you excited to see Picture This? Let us know on Facebook!