These Are the Hottest Fashion Buys of 2018… So Far

Rachel Aschenbrand-Robinson
Aug 08, 2018

When it comes to fashion trends, the runways only tell a part of the story. To uncover what consumers are actually going gaga for IRL, it’s all about mining the data: And that’s where global search engine Lyst comes in. The fashion search platform recently released their latest installment of The Lyst Index, a quarterly report that ranks the most popular brands and products in fashion by analyzing the online shopping behavior of more than five million peeps a month. From the searches, browses, and purchases of those consumers across 12,000 brands and stores across the web, the folks at Lyst were able to deduce what labels and specific items are the hottest in 2018 so far, and a few of them will have you saying “Who knew?”

1. The “Gucci Gang” is growing. The high-end label beat out Balenciaga for the most-wanted brand, with Gucci accessories hitting the number one spot for men and women. The most-coveted among said accessories? The Gucci Leather Belt With Double G Buckle ($350) that has remained in the Lyst Index’s top product lists for a full year and drives more than one million searches a month worldwide. That’s a whole lot of waist cinchers, people.

2. Off-White is on fire. The Virgil Abloh-helmed label Off-White took the number two spot for hottest brand in the second quarter of 2018, no doubt propelled by his debut as artistic director for Louis Vuitton menswear. Collaborations with Converse and Nike certainly also helped turn Abloh and his brand into a household name. Ain’t no stopping him now. (Photo by Kristy Sparow/Getty Images)

3. Nike is just doing it. Speaking of Nike, the O.G. of athletic labels rose 11 spots to snag the only sportswear brand slot in the top 10. According to Lyst, “Shares in the sportswear giant have hit record highs as digital revenue continues to rise.” With the Anna Wintour-inspired Jordan x Vogue collab just launched (and already sold out), Q3 promises to be equally as successful for the label, if not better.

4. Versace, Versace (and Fendi). Everything old is new again. Thanks in no small part to celeb sightings on celebs including Hailey Baldwin and Serena Williams, Versace rose significantly on the index. Fellow heritage high-fashion label Fendi also saw a spike for the second quarter. With ’90s redux logomania reaching fever pitch this spring, new fans of the brand are shopping both vintage and current styles. (Photo by Edward Berthelot/Getty Images)

5. The “Markle Effect” is still, er, in effect. The newly-minted Duchess of Sussex continues to send brands into the retail stratosphere. Meghan Markle’s wedding dress designer, Clare Waight Keller for Givenchy, landed in the top five hottest brands for the second quarter. Coincidence? We think not. Contemporary line Goat also saw an apparent bump from the duchess: The brand’s Whitney Dress took ninth place among the hottest products list. (Photo by Jane Barlow – WPA Pool/Getty Images)

6. The O.G. it-bag is back. The Prada Nylon Belt Bag ($580) that caused a frenzy in the late ’90s has made a serious comeback (but you knew that already, right?). The label’s nylon belt bag placed fourth in the hottest womenswear products list. Also noteworthy: Belt bags were the only style of bag to make the index this quarter. The future is hands-free, it would appear.

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11 Fun Holiday Sweaters That Give Your Ugly Christmas Sweaters A Run For Their Money

As much as I love an ugly Christmas sweater party, a small part of me still cringes at just how wacky they can be. There's a very fine line between 'ugly Christmas sweater' and 'playful holiday get-up' – but I think these fun holiday sweaters strike the perfect balance of the two. They're all colorful, festive, and so much fun to wear to any and every holiday get-together you've got going this year.

Scroll on for our favorite fun holiday sweaters for every party!

Anthropologie

1. The Violette Short-Sleeve Tinsel Sweater by Maeve

With 'tinsel' literally in this sweater's name, you'll be making a shiny statement wherever you wear this piece. It also comes in silver, gold, navy blue, and brown to suit your personal holiday style.

Abercrombie & Fitch

2. The A&F Madeline Crew Sweater

This femme 'fit boasts a bow that's reminiscent of holiday gifts and all things merry. It only helps that this sweater is super soft to the touch!

Urban Outfitters

3. Out From Under Catching Feelings Fairisle Print Cropped Pullover

This sweet holiday sweater has an adorable reindeer design along the front, so it's instantly going to fit in for any holiday party. You can also snag the pair of matching shorts to complete the coziness if you'd rather stay in.

Urban Outfitters

4. BDG Stella Star Graphic Oversized Pullover Sweater

With this sweater, you'll literally be a star. The color palette challenges holiday tradition in the best way, though you could totally make it a better fit for a party with a black mini skirt, tights, and metallic boots.

Anthropologie

5. Maeve Faux-Fur Collar Cropped Cardigan Sweater

Oh, so fancy! This cardi's collar is lined with faux fur to make it feel ultra-luxe. Layer it over your best party dress, and voila!

Nordstrom

6. ASTR the Label Velvet Bow Cardigan

Bring on more bows, please! This tie-up cardigan secures with two oversized velvet bows that speak to the holiday season flawlessly.

Gap Factory

7. Gap Factory Peanuts Relaxed Gap Logo Sweatshirt

Snoopy is truly a holiday icon, especially in his dramatic puffer jacket. Don the famous dog on this cozy sweatshirt – it's so much cuter than an ugly Christmas sweater, plus you'll earn mega compliments (everyone loves Snoop!) wearing it.

Free People

8. Free People Festive Frost Sweater

This fuzzy sweater is downright festive, thanks to the traditional stripes across the top half. We love it because it still leans very 'holiday,' but isn't explicitly so, since the color palette isn't just reds and greens.

Nordstrom

9. Vinyl Icons Martini Embellished Off The Shoulder Graphic Fleece Sweatshirt

Espresso martinis are a hallmark of the holiday season, and you simply can't change our minds on that. Get playful with your holiday sweater selection with this design that evokes a happy hour at any time of day, especially on a holiday break away from school or work!

Free People

10. We The Free Flower Patch Sweater

You'll be able to get a lot of wear out of this sweet red sweater around the holidays! The slouchy fit is ideal for pairing with even more winter layers to stay warm.

American Eagle

11. American Eagle Whoa So Soft Oversized Grinch Holiday Sweater

With Christmas' favorite villain on it, this super-soft sweater will always be in style around the holidays.

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Hold Up, Did Rebecca Yarros' First 'Onxy Storm' Excerpt Just Tease Violet Sorrengail's True Identity?

Fans of Fourth Wing are on pins and needles because Rebecca Yarros just announced she's finished writing the third book in the Empyrean series! It's us, we're fans — along with over half of BookTok.

We can't believe we're getting closer to reading more about Violet Sorrengail's journey, but we know you have a ton of burning questions about the release date for Book No. 3.

We may not have all the answers, but we've done a little digging to share as much as we can because who doesn't want to know what Rebecca Yarros has been up to?

I'm new to the Empyrean series. Are "Fourth Wing" and "Iron Flame" really worth reading?

Amazon

I'm not going to lie to you. The editorial team, including myself, are extremely biased about Fourth Wingand Iron Flame. From my perspective, I think these are great books for anyone who had the pleasure of growing up during the great Harry Potter era and moved on to watchingGame of Thrones and House of Dragons.

Did she announce the name of book no. 3?

Rebecca Yarros/Instagram

YES! Book No. 3 is titled Oynx Storm.

Knowing what we do about the manifestation of Violet's powers, I think this could hint she's going to play an even larger role in the series. According to a fan theory shared on TikTok(via Empyrean Riders), it's believed that Violet and Xaden Riorson are actually gods. Stay with me here.

Empyrean Riders noted that Violet's last name means heavenly and that she's able to control time thanks to her connection to the young dragon Andarna (I love her so much!). That sounds pretty god-like to me.

And when asked which two Taylor Swift songs describe Onyx Storm, Rebecca Yarros chose "Who's Afraid of Little Old Me?" from The Tortured Poets Department and "So It Goes..." from Reputation. "Who's Afraid of Little Old Me?" is one of Taylor's most powerful songs and definitely translates the idea that Violet's powers are going to be stronger than ever, while "So It Goes..." is equal parts suspense and seduction, and is TOTALLY about "all the pieces fall right into place" to get together with the right person.

There's so much more to unpack so I suggest grabbing a yummy snack while you fall down the rabbit hole. All I'm sure of is that Onyx Storm is going to leave our emotions in shambles just like Fourth Wing and Iron Flame did.

When did Rebecca Yarros announce she's done writing book no. 3 in the series?

Rebecca Yarros/Instagram

On June 17, Rebecca Yarros shared this image of her laptop to indicate she'd finished the third book in the Empyrean series.

She wrote, "(Pic from one of the very many locations in which this book was written)," towards the end of the caption before adding a few relevant hashtags to it.

When will Onxy Storm be available for purchase?

Rebecca Yarros/Instagram

Rebecca Yarros exclusively told Good Morning America that fans can expect the book to hit shelves January 21, 2025! That gives us a little over six months to prepare our emotions for what's sure to be a storm of a book.

She said, "There will be politics, new adventures, old enemies and of course, dragons." There's no way she could forget the dragons because I'd willingly riot over them. They deserve to have their stories told forever.

As luck would have it, Cosmopolitan received an exciting first look at what's to come in Onyx Storm. The excerpt begins with Violet realizing the Venin have found their way into Basgiath War College and are wreaking havoc. Alongside Rhiannon, Sawyer, and Ridoc, she races to stop the Venin from releasing Jack Barlowe from his prison cell.

However, Violet's shocked when she discovered one of the "dark wielders" has a long silver braid that closely resembles her own. Before she can fully react, the woman disappears. According to Screen Rant, there are possible theories about why Violet saw her and what this means for her growing power.

Towards the end of the excerpt, Violet discovers the Venin want to capture her too. Also, Xaden makes his long-awaited appearance and it's clear their playful banter in the face of danger hasn't changed. That he hasn't fully changed into the Venin Violet's used to seeing.

I officially can't wait to read the rest of the book in January!

Has Rebecca Yarros revealed the cover for Onyx Storm?

Today/Bree Archer, Elizabeth Turner Stokes for Entangled Publishing

Onyx Storm

Yes!

TODAY received an exclusive look at the cover for Onyx Storm and it doesn't disappoint! Unlike its predecessors, it appears Rebecca Yarros is hinting that darker events will take place.

Fans of the Empyrean series aren't the only ones who are excited to see what fate has in store for our favorite characters though. In a statement to TODAY, Rebecca revealed how elated she is to be working on the series again. "It's amazing to be back with these characters again. She also said, ""I can't wait for readers to see what Violet, Xaden, and the rest of the quadrant have in store for them in Onyx Storm!"

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This post has been updated.

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15 Comfy Winter Flannel Pajamas You'll Literally Want To Live In

I've officially entered my flannel pajamas era because these 30+ year-old bones get cold. If it's below 63 degrees at home, my teeth start chattering...much to minor annoyance of my very warm-blooded fiancé. Usually I snuggle next to him like he's a bear when I'm that cold, but I can't have my way all the time. So, cute and cozy pajamas it is!

As luck would have it, I have the deets on the best winter options that may find their way to your front door. Let's go down the list, shall we?

The Best Winter Flannel Pajamas To Buy ASAP

  1. The Best Plaid Flannel Pajamas: Wondershop Plaid PJs
  2. The Best Christmas Flannel Pajamas: Koality Holiday PJs
  3. The Best Flannel Shirtdress: Flannel Nightgown
  4. The Best Kids Flannel Pajamas: Pretty Pink PJs

L.L. Bean

L.L. Bean Scotch Plaid Flannel Pajamas

Plaid and the holidays are the first thing that comes to mind when I think about flannel pajamas. This top and pants set set is super soft because of its Portuguese cotton fabric. It''ll almost feel like you're enveloping yourself in a cozy blanket sans any potential mishaps when you need to use the restroom.

Hanna Andersson

Hanna Andersson Holiday Flannel Nightshirt

I love ditching pants when it gets too warm under my weighted blanket, but I think it'll be 10x easier to button up a flannel nightshirt. This lightweight beauty is still going to give you the cozy feel without restricting your legs AND you'll be able to iron it on cool (opposite side only).

Old Navy

Old Navy Flannel Pajama Shirt Dress

Again with the flannel shirt dress option? Um, yes. This option is for anyone who loves an orange and purple moment instead of green. Also, the hemline is just a tad longer than the prior one so you won't be as likely to flash anyone when you're putting the finishing touches on your Christmas tree's skirt.

Target

Wondershop Plaid Flannel Pajamas

I just had to include a pair of red and white flannel pajamas because they scream "Christmas" without any of the obvious decor designs. I love that they're a part of a matching family set so you can schedule a pajama-themed sleepover on Christmas Eve.

The best flannel pajamas for the person who's already started decorating for Christmas

P.J. Salvage

P.J. Salvage Koality Holiday Flannel PJ Set

Have you ever seen a bunch of koalas get ready for Christmas? Not to worry because this flannel pajamas set is ready to change that for you. They're literally all over the top and tie-waist bottoms in all their festive glory. There's a koala climbing a decorated Christmas tree and a mom plus her baby hanging out in a cute wreath! What's not to love?

Bed Head

BedHead PJs Hit The Slopes Portuguese Flannel Pajamas

Keep it traditional and celebrate the evergreen vibes of the holidays. These pajamas are especially for those who usually hit the slopes but can't this year. You'll feel like you're close to the holiday activity you love the most without completely having any FOMO feelings.

Pajamagram

Pajamagram Apres Ski Flannel Pajamas

If you do plan to go skiing this year outside of The Sims 4 Seasons Expansion Pack — yes, I know you're still binging that game — here's a cute pair of flannel pajamas you have to wear at least once. Just look at the cute gondola lifts!

The best flannel pajamas if you're a cat mom who loves Christmas

PrintFresh

PrintFresh Flannel Nightgown

I have a special appreciation for the cat distribution system and the lucky moms who find their feline matches because I know how personalized it is. If you and your fur baby are locked in, you absolutely deserve to walk around your space in this jolly big cat nightgown.

The best flannel pajamas for the "I'm just a girl" crowd

P.J. Salvage

P.J. Salvage Ribbons & Bows Flannel PJ Set

If you've memorized No Doubt's "Just a Girl," and love belting it during karaoke night, you'll appreciate this cute ribbons & bows PJ set. The labels are and bows are outlined in red to offset the Pepto-Bismol pink base.

The best flannel pajamas for leopard print lovers

Victoria's Secret

Victoria's Secret Flannel Long Pajama Set

You don't have to wear leopard print in public if you won't want to, but don't be shy about wearing this set at home. You'll feel sultry with your glass of wine, charcuterie board, and remote in your hand.

Aerie

Aerie Off-Duty Flannel Trouser PJ Pants

You could also skip the matching moment and wear your favorite oversized t-shirt with these flannel pants. They're equally cozy and won't feel overpowering if you don't like that much pattern.

The best flannel pajamas to wear if pants make you feel itchy at night

Macy's

Adore Me Plus Size PJ Set

If you're not a fan of pants or nightgowns, these plus size pajamas will get you right! The shorts have an elastic waist so you'll have plenty of breathing room. Also, the entire set is made of cotton and satin which sounds like a great time if you ask me.

The best flannel pajamas if you crave the simple things in life

J.Crew

J.Crew Flannel Pajamas

It's not fair for my minimalist girls to not have a pair of flannel pajamas to choose from so this is for you. They're 100% cotton, have an elastic waist, and are machine-washable! Did I mention they're also loose-fitting if you're uninterested in your pajamas hugging your body? Oh yeah, these are for you.

The best flannel pajamas for kids

GAP Factory

babyGAP 100% Recycled Flannel Pajamas

Call it my mom instincts, but I can't forget kids! These cute plaid flannel pajamas are a great option for them to wear on Christmas Eve and the morning they get to open their presents. They're made of a soft jersey knit that'll keep up with a kid's moves, including bounding down the stairs or doing somersaults off the couch because they're excited for the holidays.

Petite Plume

Petite Plume Kid's Flannel Pajama Set

There's at least one princess in the family and it may be your little sister, niece, or daughter. No matter who she is, she'll appreciate these pretty pink flannel pajamas. They're free of harsh chemicals and are flame-resistant in case little one likes to sit close to the fireplace.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

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WHICH Movie Had Kate Winslet "Sh—ing" Herself?!

Kate Winslet is THE Hollywood actress to me. Not only has she starred in box office smashes like Titanic and Avatar: Way of Water, but she's proven her acting chops in breakout indie flicks and provided mothers and daughters everywhere with eternal Christmas movie nights thanks to The Holiday. But the actress' consistently viral kindness, her dedication to embracing her natural beauty, and her sophistication don't mean she always feels confident. Kate Winslet just spilled on the one movie from her career that had her "sh—ing" herself, and I just had to dive in.

Here's what Kate Winslet had to say about her scariest movie experience ever.

  • Kate Winslet made a name for herself with Titanic, Sense & Sensibility, and The Holiday.
  • However those movies aren't the film she wants fans to ask about!
  • The actress spills on the movies she's proud of, and the one job that had her "sh—ing myself."

Talking to Vanity Fair for her newest film Lee, Kate Winslet revealed one project she wishes fans asked about more is Iris. The 2001 film stars Kate as a young Iris Murdoch against Judi Dench's older counterpart. And for Kate, nothing was more terrifying than working with such a wonderful actress.

"People don’t really ask me about Iris. It’s such a delicate film," she says. "It was the first thing I had done after having my daughter. Going to work with a baby, I’m playing Iris Murdoch, looking to Judi Dench’s older Iris Murdoch — I was sh—ting myself."

Considering how nervous I get when I meet my heroes, I can only imagine what it was like to meet Dame Judi Dench. Talk about a dream! Another film Kate loves is Revolutionary Road, and not just because she got to reunite with Leonardo DiCaprio.

"The thing that people say is, 'You got to work with Leo again.' Then they go off on the whole Leo tangent, which I totally understand," she says of the film, which follows an ambitious couple who find themselves trapped in the reality of 1950s suburbia. "But Revolutionary Road — f—king hell, it just knocked us all sideways. Unbelievably difficult material. I was very proud of that film and what Leo and I were able to create as Frank and April. It was so brutal."

The process for getting Lee into the world sounds equally brutal, considering Kate started working on it over a decade ago. As producer, Kate tells Vanity Fair she doesn't mind the fact she's done more for the film than if she only had an acting credit. "That has felt very necessary for this film. But it’s also just really important to me," she says. "It’s important to me that people know that it’s out there and might feel compelled to go and see it."

Because it turns out, commercial success or stardom on its own doesn't actually help your movie get made! "It doesn’t matter who you are," she says. "No one’s going to go, 'Oh, I’ll just back that pony because she was in Titanic.' It doesn’t happen that way, and I never expected that. That’s really important to say."

"I've gotten older and I’ve learned more and felt more confident in myself about whether or not I could actually do it," she adds. "It’s not something I would’ve done had I not felt so passionately about the subject, and Lee was just—she wouldn’t let me go."

Let us know your favorite Kate Winslet movies in the comments, and since we've officially entered cozy season, check out Why The Holiday Movie Ending Is The Most Important Scene while you're at it!

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Here's A New Look At Florence Pugh's Return As Yelena Belova

Marvel movies are known for their heroes and their hopeful outlook on the world. But in 2025, we're getting a brand new team: the Thunderbolts. This team is made up of antiheroes and former villains, and it's sure to be the wackiest and strangest, as well as one of the most memorable, superhero movies we've seen in recent years.

Keep reading for the latest news on Thunderbolts* before it hits theaters in 2025.

Marvel Studios/YouTube

Thunderbolts* comes out this May, and the cast just showed off some brand new footage at the D23 convention — and thanks to the new 'Celebrating 85 Years' spot, we have the first look too!

We get a look at Bucky Barnes, The Red Guardian, John Walker, and Ghost. Plus, Yelena Belova, of course. This heartbreaking detail about Yelena's new look connects Florence Pugh's Yelena to Scarlett Johansson's Natashaand I'm WEEPING.

Marvel Studios/Walt Disney Studios

And at D23 Brazil, we got a brand new look at my new favorite team. "There’s something in this film, in terms of superpowers and superheroes, that shows that our superpowers lie in how ‘broken’ we are," David Harbour said at the event. "As if our superpowers came from our relationships.”

What is the plot of Thunderbolts?

Alberto E. Rodriguez/Getty Images for Disney

Thunderbolts* Plot

Consider Thunderbolts* to be The Avengers' edgy younger sibling. The movie follows Yelena Belova (who we know off the bat is a "depressed assassin" thanks to a Marvel Studios press release). She's joined by Bucky Barnes, The Red Guardian, and John Walker. Based on a leak, it looks like we'll see this group of misfits team up against Valentina Allegra de Fontaine after she sends them on a deadly mission.

Thunderbolts* Release Date

Jesse Grant/Disney

Thunderbolts* Release Date

Thunderbolts* hits theaters May 2, 2025.

Who's on the Thunderbolts team?

Alberto E. Rodriguez/Getty Images for Disney

Thunderbolts* Cast

Thunderbolts* stars Florence Pugh, Geraldine Viswanathan, Lewis Pullman, Hannah John-Kamen, Wyatt Russell, Julia Louis-Dreyfus, Sebastian Stan, and David Harbour.

This is a huge cast, and Viswanathan just revealed how crazy the first day of filming was. “My first day didn’t feel real," she tells Vanity Fair. "I felt this extra pressure of, ‘Know your lines, babe. You can’t really play around like you usually do.’"

Historically, sci-fi fans haven't been kind to actresses in their favorite projects (remember when Star Wars fans bullied Kelly Marie Tran off social media?). But Viswanathan is already thinking ahead. “If it’s overwhelming, I’ll log off. But I like discourse around pop culture,” she says. “[Thunderbolts*] felt a little bit edgier and fresher, more existential and dark.”

Jesse Grant/Disney

The rest of the cast also enjoyed working together. “Everyone is going to f—kin’ love me! It’s really, really, really fun to be with a group of actors that you have a good time with," Wyatt Russell says at Comic Con (via Variety), while David Harbour adds, “Florence Pugh [is] just electric to work with. There’s warmth and humor, but there’s also a lot of pathos.”

“This is why we can't stop laughing together, because we genuinely just had such a wonderful time with each other and we've loved working with one another," Pugh tells People. “I feel like this is something that we've never seen before from Marvel...it's a very open and honest and truthful idea. And I'm just really excited for people to watch it.”

Are you excited for this brand new chapter in the MCU? I really feel like Thunderbolts* will usher in a whole new generation of fans and I, for one, CANNOT WAIT! Let us know your thoughts on Facebook.

Lead images via Alberto E. Rodriguez/Getty Images for Disney

This post has been updated.

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