3 Ways to Ensure People Always Read Your Emails

Shea Lignitz
Feb 01, 2017

Email may seem kind of archaic in a time when we can use our voices to get important things done, but it’s still necessary (unfortunately). There’s all the back and forth, wondering whether your email just got buried in someone’s inbox, whether it was sent to — gulp — spam, etc.

Meet The Latest Apple Lineup – The New iPhone 15 And Apple Watch

Apple unveiled their latest and greatest today, most notably introducing the iPhone 15 suite, improved iCloud storage plan options, and the Apple Watch Series 9. The new products bring forth some reasonably big changes to Apple’s existing technology – the company saying ‘goodbye’ to the Lightning port is just one example. Read on for everything, new and improved, that was just announced at the Apple Event.

The iPhone 15

New iPhone

The latest iteration of iPhone is the iPhone 15, and it will also be available as the iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max. They’ll come in 5 colors: white, black, pink (rejoice!), green, and yellow. The Pro models are fitted with a strong, lightweight titanium casing, and have a 6.1-inch screen, while the Plus models boast a 6.7-inch screen.

No More Lightning Cables

And yes, you read it right – the Lighting charging ports are no more for new Apple products, including the iPhone 15. From now on, users will only be able to use a USB-C cord (that, according to Apple, ushers in potentially faster charging times) for charging their devices. The change makes things fairly easy for cross-functional purposes, as USB-C cords are also compatible with non-Apple products.

Action Button

The Lightning port isn’t the only thing that Apple said they’re retiring. The new iPhone no longer has a ring silencer slider on the side. Instead, it’s now called an “action button.” The action button will still silence alerts, texts, and calls by default, but will also be capable of other handy commands you tell it to complete.

Sharper-Than-Ever Camera

As expected, the iPhone 15 variations boast an updated camera system. The company’s stepped it up so that the smartphones have a 48-megapixel main camera with a larger sensor than ever before. The back camera also has a new “nanoscale coating” for handling lens flares and lowlight with expert skill. The camera system reportedly has more enhanced color, better image stabilization, and a 4K cinematic video mode.

Improved Connection

The new iPhones also feature an ultra wideband chip, which expands the device’s connection strength. This chip allows iPhones to connect to other devices from up to three times farther away. It’s incorporated into the “Find My’ technology that you may already use to find your friends, devices, and more.

Apple made sure to address pricing for the new iPhone, as well as existing models:

  • iPhone SE will start at $429.
  • iPhone 13 will start at $599.
  • iPhone 14 will start at $699.
  • iPhone 15 will start at $799.
  • iPhone 15 Plus will start at $899.
  • iPhone 15 Pro will start at $999.

The new iPhones start shipping and hitting stores on September 22.

Store More With New iCloud+ Plans

Apple also announced that starting September 18, iCloud+ will offer 6TB ($29.99/mo) and 12 TB ($59.99/mo) storage plans, which expands their previous largest offering of 2TB ($9.99/mo). The new plans are ideal for large photo and video libraries, or users of Apple’s Family Sharing.

Apple Watch Series 9

Shout Out To Sustainability

The company introduced the Apple Watch Series 9, which is reportedly Apple’s first-ever carbon-neutral product. They’ll also be making another sustainability effort by eliminating leather materials from the Apple Watch. The wristbands will no longer be made of leather, but instead, a material called “fine woven,” which is made from 68% post-consumer recycled content.

With The Tap Of A Finger

The most notable news surrounding the new Apple Watch is the introduction of hand gesture controls. With the watch on, users can tap their index finger and thumb together twice to answer (or end) phone calls, play and pause music, or snooze alarms. Siri can also take commands via the watch now.

Apple Watch Tune-Up

The Series 9 watch is now made with a custom S9 chip for faster processing, according to Apple. The screen features a new edge-to-edge display that doubles the brightness levels, plus the model is available in a new pink color!

Apple noted these updated prices for the Apple Watch:

  • Apple Watch SE starts at $249.
  • Apple Watch S9 starts at $399.
  • Apple Watch Ultra 2 is priced at $799.

Stay in the loop on current events and happenings with Brit + Co.

Images via Apple.

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Um, Nina Dobrev Just Hopped On This Tricksy New Mom Trend — Holding A Newborn Baby

Nina Dobrev sent the internet into a tailspin (including myself) when she took part in a new tricksy mom trend...cradling a newborn baby. This hilarious TikTok trend starts off with users holding an adorable infant with the text "I miss how my body looked before you." In addition to starting conversations about postpartum bodies (because every body is a good body!!) the trend insinuates the TikTok user is the baby's mother before providing a hilarious twist. So when Nina made her own video, we all lost it!

Keep reading to watch Nina Dobrev's baby TikTok video & read all the comments.

Nina Dobrev left all her fans "screaming" with her newest video.

@nina

ok baby, relax on the facts

♬ original sound - Gypsy

Nina Dobrev's TikTok features the Vampire Diaries actress in leggings and a gray cardigan with white hearts holding a sweet little newborn in a onesie covered in rainbows. Just like the rest of the videos on the trend, she says "I miss how my body looked before you," before cutting to a close-up on the baby's face with the words "Girl you're my aunt. Go to the gym." Not to mention the fact the baby is giving her some serious side eye. I can't help but giggle!

Naturally, the video comments were filled with people who fell for the trick, saying everything from "I THOUGHT I MISSED A CHAPTER" to "I first thought you had a baby and didn't tell us" and "GIRL I STARTED SCREAMING."

And one fan even added, "She would be an amazing mother."

Nina Dobrev and Shaun White are currently engaged (even if they're not wedding planning at the moment), and can't wait to see what life brings in the future.

"They've definitely discussed making things official. They've talked about getting married, having kids, the whole nine yards," an insider told Us Weekly in 2023, adding that the couple is “so in love and can’t imagine not spending the rest of their lives together. What they have is the real deal."

I'm swooning! Should Shaun and Nina decide to have kids (and decide to share them with the world) I'll be more than excited to support them.

Did you fall for Nina's hilarious TikTok trend prank? I did! Read up on Nina Dobrev Got Emotional As Celeb BFF Jessica Szohr's Maid Of Honor for more news on the actress.

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What Would A TikTok Ban Mean For Small Businesses?

Amid dire concerns that TikTok threatens U.S. national security, bans against the app have spread like wildfire. Beyond just government devices, some universities initiated bans, with the latest policy talks going as far as to include personal devices as well. Though it’s unlikely that the platform will be completely banned (there are other proposed solutions, like selling the app or amending its data policies) due to free speech, the possibility of a ban raises another concern: the livelihood of small businesses.

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

“TikTok has been a great tool for allowing me to connect with my audience on a deeper level,” says Gersch. “There's a special magic that happens with video marketing that you can't achieve with a text or static image post. Your audience gets to know your quirks, your mannerisms, and they start to feel like they know you, even though you've never met. Every time you see a new video from one of your favorite creators, it's like a FaceTime call from a trusted friend.”

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Sign up for our newsletter for more takes on current events. Follow us on TikTok to catch exclusive content!

Illustration by Claire Shadomy

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10 Epic Western Books For Fans Of 'Yellowstone' and '1923'

How many times can we talk about our love for Yellowstone and 1923 before you think we've move beyond obsession? If you ask us, we're sure you'll be convinced once you scroll through the western books we've added to our must-read piles. Like historical fiction, reading about cowboys, outlaws, and frontier life feels endearing. Now that we think about it, we think it's because these tales are embedded in America's fabric.

Try as we might, we can't resist tales that remind us of the Clint Eastwood movies our grandparents loved watching or summarizing. But now we're in charge of the conversation and know which westerns are worth reading.

The best western books that are full of adventure, crime, revenge, and more!

Amazon

Outlawed by Anna North

Ada never meant to become an "outlaw," but life's funny that way. Prior to earning her new title, she was a new bride who actually loved her husband and journey to become a midwife. However, fear entered her heart as she realized being considered childless would look terrible in the eyes of other townspeople.
After weighing her slim options, Ada leaves her life behind and runs into the Hole in the Wall Gang. With the Kid as their leader, they seek to provide refuge for wrongly ostracized women in a time where fear-mongering led the laws of the land. But one colossal plan may derail the gang's efforts and cost them their lives. It's the very thing that inspires and frightens Ada.
Though Outlawed is set during the late 1800s, it's relevant because women are still treated inferior based on their fertility status. Plus, the conversation around reproductive health continues to be looked at through a limited "childbearing" lens instead of encompassing conditions such as PCOS, fibroids, ovarian cysts, endometriosis, uterine cancer, and more.
In our eyes, Outlawed reads like a beacon of hope.

Amazon

Lone Women by Victor Lavalle

Adelaide is physically carrying a "secret" that could upend the new future she's seeking because it's deadly. For reasons readers will discover, this "secret" is responsible for the death of Adelaide's parents and it caused her to leave everything she's known behind.
In search of a new life, Adelaide and her "secret" make the way to Montana in hopes to get free land that's up for grabs. The catch is that people who do so aren't supposed to have anyone with them so Adelaide surely can't let anyone discover what's locked in her truck. But Montana isn't easy to navigate and the one thing Adelaide's been afraid of may be the very thing that helps save her life.
Lone Women is as much of a mystery as it is a western which is perfect for those who love both genres!

Amazon

The Bullet Swallowerby Elizabeth Gonzalez James

Antonio Sonoro's never been a good guy, but that's never mattered to him because he's aware of his heritage. Like those who came before him, he's a skilled gunman who's known for getting into sticky situations others would stay away from. But things have been been tough in Dorado, Mexico and Antonio's grown desperate for a solution that'll help sustain his family.
After learning about a lucrative opportunity, he drags his brother Hugo along for the risky adventure that costs the latter his life. Consumed by rage, Antonio sets off on a path that has dire consequences for his bloodline. It's precisely why his ancestor Jaime Sonoro's life is altered when he discovers the true history of his family. If that weren't bad enough, someone from Antonio's past comes to collect the debt the Sonoros have evaded throughout the years and they're ready to hunt Jaime down unless he can learn about who his grandfather, The Bullet Swallower, really was.
The Bullet Swallower invites readers to learn how "the sins of the father" can affect those born after them and how it's up to us to break generational curses.

Amazon

Whiskey When We're Dry by John Larison

The late 1800s is a tough time to be a young girl, but Jessilyn Harney finds a way to thrive despite challenges that arise. She goes from being alone to discovering that she'll have to hide her girlish figures if she wants people to think twice about trying anything illicit. Not only does this work, but it gives her a spot among the Governor's militia. But they're hunting the only person Jessilyn has left in life — her brother Noah.
Whiskey When We're Dry is a tale that shows two things can be true at the same time and how we often have to make decisions that contradict what we initially thought we wanted.

Amazon

Holding the Reins by Paisley Hope

There's love to be found in the west if you're willing to be open to it and that's what Cecilia "CeCe" Ashby learns in Holding the Reins.
Nursing a broken heart, she travels back home to Laurel Creek, Kentucky to bide her time on the equestrian ranch she grew up on. It's there she comes across the former annoying Nash Carter. Having grown up together, she remembers the many times he and her brothers sought to make her life a living hell. But those days are long gone.
Now CeCe and Nash are all grown up with an unmistakable yearning brewing between them.

Amazon

Lucky Red by Claudia Cravens

Bridget's new in Dodge City and has no idea what to expect until she gains employment at a brothel called the Buffalo Queen. It's not what she had in mind, but she goes from barely surviving to having food, money, and shelter. On top of that, she develops genuine friendships with the women there. But their peace is disrupted when outlaws threaten Dodge City with their presence.
Once again, Bridget has to decide if she's going to run away or defend Buffalo Queen with everything she's got.

Amazon

Upright Women Wanted by Sarah Gailey

Esther's on the run for two reasons: she wants revenge for the brutal murder of her best friend and she wants nothing to do with marrying the man her best friend was formerly promised to. In her mind, there's no better way to right wrongs than by hiding out in the back of a Librarian's book wagon so she help dismantle those who seek to accept one written form of truth.

If we didn't know any better, we'd say that Upright Women Wanted sounds oddly similar to the fight against banned books.

Amazon

Inland by Téa Obreht

Inland converges the path of two unsuspecting individuals — Nora and Lurie — as they grapple with life in the West. Though it initially seems like their lives are different, something magical happens when they align.
Beginning with Nora, readers will watch her story unfold as she faces the uncertainty of the men she loves dearly — her husband and their sons. Between facing a drought and the idea that something invisible could be hunting them, Nora tries her hardest to get through each day.
Then there's Lurie and his spiritual gift of seeing spirits. They keep holding their hands out, expecting him to give them something and it all but drives him mad. The only thing that seems to distract Lurie is the promise of something beautiful with someone he's grown fond of.
Somehow, Lurie's new love draws him close to Nora and they find themselves on a journey that'll leave them forever changed.

Amazon

The Sisters Brothersby Patrick DeWitt

Eli and Charlie Sisters are the skilled hired hands for the strong-willed Commodore, but one of them is wondering why they continue to kill. Ironically, going after Hermann Kermit Warm is what inspired Eli Sisters to question their jobs because he knows this isn't going to be a simple task. But will he continue to follow Charlie into fire or will he decide he's finally had enough of the bloodbath that surrounds them each time the Commodore commands it?

Amazon

The Thousand Crimes of Ming Tsu by Tom Lin

Ming Tsu grew up preparing for a life in a criminal group, but falling in love with Ada tears him away from that. As the daughter of a railroad magnate, it's clear these two are from different worlds but they refuse to let that get in their way. However, their actions have dire consequences as orchestrated by Ada's father. Not only is Ada kidnapped, but Ming is thrust into servitude for the Central Pacific Railroad. At the end of his ropes, Ming decides to strike up an alliance with someone called the prophet in order to save Ada.
It's a western book that blends magic, revenge, and the supernatural for a fascinating twist that leaves readers wanting more.

Subscribe to our newsletter for more spring and summer reading inspo!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

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When Does 'The White Lotus' Air?

The White Lotus season 3 is finally on its way, and it is, without a doubt, one of my most-anticipated 2025 TV shows. And we finally have an official release date! The new 8-episode season is coming even sooner than I could have hoped for, and there are plenty of sexy surprises in store.

In addition to the highly-anticipated return of Natasha Rothwell's Belinda, we're also going to meet characters played by Carrie Coon, Walton Goggins, Sarah Catherine Hook, Jason Isaacs, Parker Posey, Patrick Schwarzenegger, and Aimee Lou Wood. Talk about a stacked cast! I can't wait to watch the new episodesthis February, but this trailer is definitely holding me over for now!

Scroll to see the the official trailer for The White Lotus season 3!

How many episodes are in White Lotus season 3?

The White Lotus season 3 has eight episodes total:

  • Season 3, Episode 1 "Same Spirits, New Forms" aired on February 16, 2025
  • Season 3, Episode 2 "Special Treatments" aired on February 23, 2025
  • Season 3, Episode 3 "The Meaning of Dreams" aired on March 2, 2025
  • Season 3, Episode 4 "Hide or Seek" aired on March 9, 2025
  • Season 3, Episode 5 "Full-Moon Party" aired on March 16, 2025
  • Season 3, Episode 6 "Denials" aired on March 23, 2025
  • Season 3, Episode 7 "Killer Instincts" airs on March 30, 2025
  • Season 3, Episode 8 "Amor Fati" airs on April 6, 2025

What time does White Lotus come out?

The White Lotus episodes air on HBO and Max Sundays at 9 PM EST.

Watch the official trailer for 'The White Lotus' season 3 here!

www.youtube.com

- YouTube

The White Lotus season 3 premiered February 16, 2025. This season takes place in Thailand (after season 1 took us to Hawaii and season 2 took us to Italy), but amidst the stress-management meditation and incredible food, our cast is dealing with plenty of secrets, testing their limits throughout their week-long vacation.

"What happens in Thailand stays in Thailand," is the perfect way to open the trailer for this debaucherous new season. There's a lot to unpack throughout this almost 3-minute video. Here's what we noticed:

  • The Thailand White Lotus property is stunning! Every season makes me want to book a vacation ASAP.
  • Belinda looks gorgeous — so happy to see our girl thriving!
  • Our classic White Lotus family features kids who clearly have nothing in common or want anything to do with their family.
  • Responding to "I hope you enjoy Thailand," with "We usually go to the Caribbean" is that perfect White Lotus humor I live for. It's not in your face, but it gets the point across so well.
  • Belinda's there to learn and "bring the magic back to Maui." (Could this mean we get a return to the Hawaii resort in a future season?!)
  • Aimee Lou Wood and Walter Goggins playing a multi-generational couple is perfect — especially with little details like Aimee saying Walter should get a facial because someone thought he was her dad. Incredible.
  • "It means we're not dead yet," is such good foreshadowing given the morbid nature of this show.
  • "I think the cosmos brought us together," is more amazing White Lotus writing — these characters are always kooky, eccentric, and so addictive.
  • "We're poor now and daddy's going to prison" is a classic White Lotus character problem. You can't help but love to laugh at the incredulous Rich People Problems on this show!
  • It looks like all the crime described on the island sets up the potential for lots of different whodunnit murder scenarios we could end up with. I have a feeling we'll all be shocked at how this story turns up from who ends up in the body bag to who puts them there.
  • "Someone once said, 'The secret to life is knowing when to stop.'"
  • Oh and we get a new version of the theme song! I'm sure it'll be stuck in our collective brain for many months to come!

We already got hints at 'The White Lotus' season 3 last year.

www.youtube.com

- YouTube

The teaser trailer gave us a glimpse at this exciting season back in December 2024.

"Everyone runs from pain towards pleasure," the teaser trailer voiceover said. "But they get there only to find more pain." The montage of late-night parties and unsettling shots like Parker Posey staring down the camera (and someone grilling a live crab until it catches on fire??) had me convinced from the beginning that The White Lotus season 3 was going to serve us an insane helping of both pain and pleasure.

We also got shots of Patrick Schwarzenegger lounging by the pool, Jason Isaacs taking a paranoid stroll through the jungle, and a coupled-up Aimee Lou Wood and Walton Goggins celebrating the fact their vacation didn't kill them.

And creator Mike White says 'The White Lotus' season 3 is going to be bigger than ever.

We know that The White Lotus season 3 is going to be the biggest season yet, thanks to interviews with the creator and crew. “It’s going to be a supersized White Lotus,” creator Mike White said in an interview with EW. “It’s going to be longer, bigger, crazier. I don’t know what people will think, but I am super excited, so at least for my own barometer, that’s a good thing…I’m super excited about the content of the season.”

And he's not the only one. Natasha Rothwell told PEOPLE that "White Lotus is going to give you a run for your money.”

"It's an excellent season and people are going to be very pleased," she continues. There's always something special about a third season thanks to the combination of familiarity and brand-new adventures, and the seductive intrigue The White Lotus season 3 is already proving my point.

Who's in the White Lotus season 3 cast?

Fabio Lovino/HBO

The White Lotus season 3 cast has a crazy star-studded cast! The list includes:

  • Jason Isaacs as Timothy Ratliff: a financier vacationing in Thailand with his wife and kids.
  • Parker Posey as Victoria Ratliff: Timothy's wife vacationing with her family.
  • Patrick Schwarzengger as Saxon Ratliff: Timothy and Victoria's eldest son who works for his dad.
  • Sarah Catherine Hook as Piper Ratliff: Timothy and Victoria's daughter who's a college senior studying religion.
  • Sam Nivola as Lochlan Ratliff: Timothy and Victoria's youngest, who's a senior in high school.
  • Michelle Monaghan as Jaclyn Lemon: a TV actress joining her friends for a girls' trip.
  • Leslie Bibb as Kate Bohr: one of three BFF's on a girls' trip in Thailand.
  • Carrie Coon as Laurie Duffy: a lawyer escaping the real world with her friends on their girls' trip.
  • Walton Goggins as Rick Hatchett: a mysterious guest at The White Lotus with his younger girlfriend Chelsea.
  • Aimee Lou Wood as Chelsea: a young woman from Manchester traveling with her much-older boyfriend.
  • Lalisa Manobal as Thidapon "Mook" Sornsin: the White Lotus' health mentor.
  • Lek Patravadi as Sritala Hollinger: an owner of the White Lotus.
  • Natasha Rothwell as Belinda Lindsey: spa manager visiting from the White Lotus Hawaii vacation.

Season 3 is always my favorite season of a show — especially considering Gilmore Girls Season 3 Is Simply The Best, And No TV Show Has Matched It Since. Check out our weekend email send for more TV news and the latest news on The White Lotus season 4!

This post has been updated.

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