This 4-Layer Donut Cake Is What Birthday Dreams Are Made Of

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

What can I do with egg white?

There are a bunch of different foods you can make with egg whites. You can use them in meringue cookies and macarons, or use them to add a fizzy topping to your cocktail.

How long does egg white last in fridge?

You can keep your egg whites in the fridge for up to four days.

How do you make egg white taste tasty?

There are a few different ways you can make an egg white taste good. You can add some salt and pepper before topping the finished product with hot sauce. Another method is adding your favorite cheese and seasonings for extra flavor.

What tastes good with egg whites?

If you want something savory, cheeses, salts, and herbs will add extra flavor. For a sweet addition to a dessert recipe, froth some sugar into the whites.

Brit + Co Egg White Recipes

Pumpkin Magic Cake

We already love plain cake, but this delicious recipe takes the classic dessert to the next level. It features three layers: sponge, custard, and fudge for a mix of textures and flavors we can't get enough of. If you're a pumpkin lover, leave the recipe as-is, but feel free to leave out until pumpkin spice season.

3-Layer Pavlova Berry Cake

What’s better than one layer of crisp meringue, heavenly whipped cream + fresh berries? The answer: THREE! This sky-high beauty is a refreshingly light dessert perfect to dish out at summer gatherings.

Patriotic Pavlova

Wanna set off some fireworks at your next Fourth of July party? Whip up our Patriotic Pavlova for dessert! Read on for the star-spangled recipe made with four egg whites.

Pastel Meringues

The basic egg white and sugar base makes these crispy-on-the-outside, chewy-on-the-inside bites a cinch to whip up, and even easier to trick out to your taste.

Champagne Marshmallows

Whether you prefer them roasted over a campfire or baked into sweet potatoes, you can't deny that marshmallows are a delicious addition to just about everything. Enjoy these springy homemade versions spiked with a splash of fizzy Champagne at your next birthday bash.

Twice-Baked Potato Chip Soufflé

We didn't think potato chips could get any better, but then we figured out that they make a pretty awesome addition to everything from oysters to ice cream (yes really!) to soufflés. Using cheddar chips adds some extra cheesy goodness in addition to the bacon, potatoes, and cheese.

Gluten Free Cloud Bread

Cloud bread is fluffy, tasty, and the fact that it's gluten-free is just the cherry on top. Top with your favorite jam, or with the classic peanut butter + banana + chocolate chip breakfast combo. Not only are they easy but they'll also take you under 30 minutes to make!

Eggnog Colada

This recipe combines a classic summer cocktail with a winter staple, and turns them into something that you'll want to drink all year long. Turns out, pineapple and coconut taste great with eggnog.

Breakfast Egg White Recipes

Grab & Go Turkey Bacon Egg White Cups

These turkey bacon egg white cups are perfect to make and take on busy mornings. They take less than 25 minutes to make and are a filling and savory breakfast option that hits the spot!

Egg White Bites with Red Pepper

The sharper tang of red peppers pair beautifully with neutral egg whites, and these bites are basically the best breakfast ever. Plus, you can never go wrong with a spinach and cheese combo.

Egg White Bites (Mushroom and Spinach)

This breakfast brings together spinach, mushrooms, cheese, and egg whites for a super simple — and super satisfying — bite.

Egg White Frittata with Spinach and Peppers

We love that this gluten-free recipe is full of peppers, spinach, and cheese, which means that it's both tasty *and* healthy. Plus it'll take you less than 30 minutes, which makes it a great option for anyone who doesn't have a ton of time in the morning.

Avocado Toast with Eggs, Spinach, and Tomatoes

With a 5-minute prep time, this avocado toast with eggs is great for breakfast, lunch, or dinner. Not only is it easy to make, it's healthy and filling!

Mexican Huevos Ahogados

This dish is both satisfying and delicious! It serves as the perfect hearty and savory breakfast option and is packed with flavor and spices.

Greek Avocado Egg White Breakfast Tacos

These breakfast tacos are the perfect choice for anyone who leans towards savory options in the morning. They're loaded up with flavor and light in calories, making them a staple in your breakfast routine.

Appetizer Egg White Recipes

Spiced Cocktail Nuts

We love snacking on nuts when we're hungry, whether it's during our workday or any time during the weekend, but sometimes we want more than just plain salt. Set these sweet, spiced nuts out for your next shindig, or package them up as a thoughtful gift.

Puffed Cheddar Cheese Twists

Egg whites bind these flaky, sharp cheddar cheese twists just so. Pair them with tomato soup, nibble on them one after the other, or even bring them to your next movie night.

Lunch & Dinner Egg White Recipes

Shakshuka Egg White Frittata with Turkey Sausage

The punchy flavors of this shakshuka-inspired frittata taste so good that you won't even remember that it's made from egg whites. That's some recipe magic right there! The turkey sausage is a great alternative to pork because it has less calories and saturated fats.

Homemade Egg Drop Soup

If you're looking for an easy and nourishing dinnertime staple, you can't go wrong with this homemade Egg Drop soup. It takes 15 minutes from start to finish and is hearty and comforting!

Menemen Recipe

This Turkish dish is a quick and easy dinner recipe for those who don't want to spend a lot of time cooking. It's a different take on scrambled eggs, and includes a generous amount of tomatoes and peppers.

Sweet Potato Soufflé

We couldn't resist adding another soufflé to this round-up because they're so darn good! This one is super quick and easy to make and is gluten, dairy, and refined-sugar-free - making it perfect for most diets. This is one of those dishes that feels like fall but is great for any time you just want something comforting.

Homemade Meringue

This is a classic dessert component that you'll be able to use for all of your cookouts, family gatherings, and holiday parties. It is absolutely delicious, whether you add flavoring or keep it as-is.

Robin's Egg Macarons

Egg whites will help you make seriously airy macarons. A little bit of blue food coloring (as well as flicking some black food coloring once they're on the pan) gives these treats that recognizable robin's egg look. Just make sure you save enough of the chocolate buttercream filling to lick the spoon!

Chocolate-Glazed Almond Horns

Chewy-crispy almond cookies are an absolute pleasure to nibble on, especially when they're half covered in a delicious dark chocolate glaze. Just consider this a sophisticated version of chocolate-covered almonds!

Old Fashioned Banana Pudding

This old-fashioned banana pudding is authentic and seriously delicious. The fluffy meringue coupled with the sweet vanilla pudding and bananas makes for a rich and delectable treat you'll want spoon after spoon of.

Waffle Ice Cream Sandwiches

These waffle ice cream sandwiches are seriously the best of both worlds. The waffles are soft and buttery and the ice cream is the perfect sweet treat. The recipe is super easy to make and follow, allowing you to whip up the ultimate dessert in less than no time.

Egg White Chocolate Brownies

You won't even notice the absence of yolks in these unbelievably fudgy brownies. Top with a dusting of powdered sugar, some chopped walnuts, or both!

Caramel Crunch Cake

Meringue layers make this heavenly whipped cream and caramel cake ever so slightly more virtuous… at least that's what we'll keep telling ourselves.

Gluten-Free Healthy Banana Cake with Peanut Butter Frosting

Greek yogurt and egg whites are just two of the healthy hacks employed to make this delicious cake. If you're someone who enjoys eating bananas slathered with peanut butter (or with a spoonful instead), then this one's for you.

Easy Vanilla Sugar Dusted Macaroon Trees

These sugar-dusted macaroon trees taste as magnificent as they look! They're so easy to make and elevate any holiday party spread.

White Chocolate Cream Cheese Mousse

Tangy cream cheese and sweet white chocolate balance one another out to create a tempting mousse that everyone will want to try.

Honey Butter Stone Fruit and Blackberry Meringue Tart

This meringue tart is so buttery and flakey that you'll find yourself wanting to make it over and over again. When served with ice cream, it becomes a symphony of flavors and textures that is simply to die for!

Filipino Style Egg Pie

What could be better than creamy and milky egg custard in a buttery and oh-so-flaky pie crust? This dish feels like comfort on a plate and truly can't be beat in the pie department.

Ube Cupcakes with Ube Swiss Meringue Buttercream

These cupcakes are delicate and moist but packed with flavor. The ube swiss meringue buttercream is light and fluffy and serves as the perfect match to the purple-hued ube cake. Despite the flavor complexity, the recipe is surprisingly easy to make!

Walnut Cake with Egg Yolk Glaze

This dessert is so easy to whip up but tastes simply luxurious. It is made with all-natural ingredients that allow you to indulge without guilt.

Dalgona Matcha

Not only is this Dalgona Matcha seriously delicious, but it's also a unique way to use up egg whites! This fluffy drink is going to become a morning must-have, trust me.

Meringue Cheesecake

You may not find egg whites in the name of this recipe, but rest assured that they're in the meringue! How else do you explain the perfectly fluffy texture that sits atop the creamy goodness underneath?

Mango Cake

As much as we love eating delicious mangoes, we didn't know how tasty they are in cake form! This makes for the perfect spring or summer wedding dessert because it's light, yet flavorful!

Heart Shaped Macarons

These macarons are for the lovers! Whether you're planning a sweet Galentine's Day brunch for your friends or a romantic date night dinner for your beau, this recipe will win over any guest!

Strawberry Lemon Cake

We've got another tasty summer treat for you to make! This strawberry lemon cake blends sweet and sour elements for an inviting taste that won't overpower tastebuds.

P.S. We highly recommend baking this cake for a baby or bridal shower!

What is 'The God of the Woods' about? 

The God of the Woods starts off camp counselor Louise's realization that a prominent camper named Barbara Van Laar is missing. The young girl's disappearance has a trickle down effect that immediately reminds everyone of the similar situation that happened to her brother Bear years ago. It's ironic because everyone remembers how devastating the events surrounding Bear was, but everything isn't as it seems.

Not only are the Van Laars wealthy, they're also well-connected to resources that have helped them spin certain narratives that had damning effects on people unfortunate enough to be in their vicinity. What's worse is there are some people in Shattuck who know more than the family thinks they do.

Why should I read it?

If you binge watched the Ruby Franke documentary, you'll love reading about the mysterious connection between the Van Laar children's disappearance and the effect it had everyone. It's told from various POVs, but the dots connect in such a way that'll leave your mouth hanging open.

Who's developing the series? 

According to Deadline, Sony TV's so impressed with working with Liz Moore that it's greenlit The God of the Woods and The Unseen World "for series development."

Who's producing it?

Neal H. Moritz and Pavun Shetty will be executive producers for The God of the Woods TV series! Deadline also reports they're behind the Long Bright River series that's currently streaming on Peacock!

Has a cast been announced? 

Not yet! But we have a few ideas about who should play a few of the key characters! We'd love to see the following:

• Sophie Thatcher as Louise
• Alexander Skarsgård as Peter Van Lar III
• Stellan Skarsgård as Peter Van Lar II
• Jessica Chastain or Naomi Watts as Alice Van Laar

When will it premiere on TV?

A TV premiere date hasn't been announced yet, but we'll let you know as soon as it is!

Read 'The God of the Woods' Before The Series Premieres

The God of the Woods by Liz Moore