5 Easy Tips for Making Your Instagram Feed Stand Out

Kayla Haykin
Jun 19, 2018

It’s no secret that us millennials love social media. We’re always sharing photos of everything we eat, double-tapping into the late hours of the night, and spending more time interacting online than with our own besties. So why aren’t we racking up thousands of followers yet?

We’ve teamed up with PicMonkey, our favorite photo and design editor program, to show you how you can easily use their online and mobile features to build an Instagram presence that is as cool as you are IRL. And guess what? You can get a sneak peek of the updated program while it’s still being finalized.

Ready? Scroll on for five simple ways to uplevel your social media presence.

TIP 1: PHOTOGRAPHY 101 IS KEY

If you didn’t snap a pic, did it even happen?! Creating a strong social media presence begins with taking interesting photos — this is when you want to stand out! Here are a few tried and true rules we’ve learned along the way:

Seek out colorful subjects. If you’ve stalked our Instagram, you’ve probably noticed we’re obsessed with capturing beautiful flowers, pattern walls, and intricate desserts. Basically, anything over the top that will grab our followers’ attention!

When styling or snapping photos, we love to focus on an odd number of items. It allows the photo to feel well balanced without being too symmetrical. For example, three stemmed roses are usually better than two.

Most importantly, turn your flash off, and embrace chasing that natural light. Look for bright spaces that will allow your photo to pop.

Psst: This online photography class will be your new best friend!

TIP#2: EXPERIMENT WITH CREATIVE TOOLS TO DIFFERENTIATE YOUR CONTENT
Whether it’s a collage, travel guide, or fun graphic, we’re all about getting outside of the box. Still, not everyone has the ability to set aside hours for one social media post. New PicMonkey is the perfect design solution for busy people to create, edit, and publish social content in a jiff!

When creating a new image, you can choose to directly upload an image, use a super cute pre-made template, or start from a blank canvas. We’re alllll about that custom life, so we started from scratch with a canvas in this case. New PicMonkey makes it easy to size your images perfectly by providing a canvas for every purpose you can think of! We’re talking Etsy icons, Facebook business covers, YouTube thumbnails, and more. Since we’re focusing on how to up our Instagram game, we used the “Instagram Stories” canvas to make our magic.

First things first: add photos! Get started by choosing your desired shape. For example, try a triangle! Once you’ve selected and sized a shape to your liking, it’s time to add texture. We chose to upload a custom image into our triangle by selecting “Add your own.” Turn the “Fade” tool all the way down to zero. Ta-da! Your image is cropped perfectly inside a shape. You can even move the image around within the crop.

New PicMonkey also introduces all kinds of pre-made textures. We’re partial to clouds, because #dreamy. Follow the same steps by creating a shape, adding texture, and adjusting your “Fade.”

For the final step, we used one of our favorite new features: the ability to erase parts of text. It gave our creation a little extra depth and quirk. See? New PicMonkey is the ultimate solution for making fun content in a pinch. Plus, it doesn’t hurt that everyone will think you’re a total design pro.

When you’re all finished, your image will automatically save to your Hub. With the mobile app, you can then directly upload the images into Instagram stories.

Bonus: Get access to New PicMonkey using this link. Then, if you hop over to your desktop to subscribe by 11:59pm PST on 6/21, PicMonkey will give you an additional 3 months free!

TIP #3: GET COZY WITH YOUR FOLLOWERS AND ONLINE FRIENDS

Treat your online pals the same way you would your friends! Respond to comments and messages, and always answer questions. Don’t be shy to share where you bought that new top or where you found that cute little cafe! Most importantly, take the time to invest back in the people who engage in your content. Not only will it help you get your content more exposure, but you’ll also build an online community and support system.

TIP #4: HOOK ‘EM WITH YOUR PROFILE PICTURE

Seriously! There’s nothing worse than having to squint to make out who is in a tiny, pixelated profile photo. Save your friends (and yourself) the trouble by choosing a clear and colorful photo that will stand out against the noise. We love that just seconds after taking a photo, we can use PicMonkey’s mobile app to edit it to perfection on-the-go.

Besides the ability to choose from tons of effects and filters, there are a few other features within the touch up category that will help enhance your profile photo. For example, we used the “Area” tool to soften the background of our photo. Did we mention that there’s even an option to add lip tint and mascara?

Pro tip: Use the “Instagram profile” canvas to size your image and crop to your liking!

TIP #5: GET STRATEGIC WITH HOW MUCH AND WHEN YOU POST
We’ve all heard the saying that timing is everything -— it’s true! Posting an hour earlier could be the difference between your beautiful photo receiving the attention it deserves and going unsung. You’ve put in the hard creative work. Now it’s time to act strategically!

Instagram loves to reward engagement and interaction by allowing your photo to have more visibility. Post consistently and pay attention to when your audience is most likely connect with your content. For example, people love to check their phones first thing in the morning. Try posting your photo around 7:00am before your followers dive into their work day.

See? We’re all in this together! Social media is constantly evolving — so leave room for trial and error! Even more important, find tools that allow you to stay creative, flexible, and wise with your time. You’ll thank yourself in long run and enjoy building your online brand more. After all, it’s about working smarter, not harder. You’ve totally got this!

Do you have any tips for nailing social media? We’d love to hear them! Share with us on Twitter by tagging @BritandCo and @PicMonkey.

Production & Styling: Kayla Haykin

Photography: Brittany Griffin

Modeling: Rebecca Fong & Kayla Haykin

Collaboration Hacks Every Small Business Owner Should Know

Verizon
verizon

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces


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Tom Brady Said It "Sucks" To Be His Son Amid Giselle Bündchen Pregnancy Drama

Gisele Bündchen is a household name, no matter who her partner is — but it's no secret the supermodel made waves when she split from her football star husband, Tom Brady, in 2022. It's clear she's not holding on to the past, though. After dating Joaquim Valente for the past two years, the couple is officially expecting their first child together! Here's everything we know about Gisele's growing family!

Is Gisele Bündchen pregnant?

Michael Loccisano/Getty Images for Gaia Herbs

Yes! According to PEOPLE, an inside source told the outlet that the 44-year-old supermodel is officially expecting her third child. This is her first baby with current boyfriend, Joaquim Valente. The source said, "Gisele and Joaquim are happy for this new chapter in their life and they're looking forward to creating a peaceful and loving environment for the whole family."

Recently, a source told PEOPLE that Gisele's “excited to embrace this new chapter openly," and she's “received many positive messages and congratulations" since the news broke. While the source also noted that Gisele "wanted to keep the news private for as long as possible," they also explained that she "feels good" right now. According to them, she seems focused on her health by doing pilates and other exercises, meditating, and eating well! We're glad to hear Gisele's taking care of herself — and her baby — first!

Who is Gisele Bündchen's boyfriend?

Instagram/gisele

Joaquim Valente is a jiu-jitsu professional at his family-owned studio, Valente Brothers. The 34-year-old continues a decades-long tradition of teaching this martial art to future generations — and his girlfriend!

These two have been linked together since 2022, but didn't start officially dating until June 2023 according to PEOPLE. In 2024, a source also told PEOPLE that this wasn't "a serious love affair," but the tides have clearly turned since then.

In March 2024, Gisele The New York Times, “This is the first time I am seeing someone that was a friend of mine first." She then noted, “It’s very different. It is very honest, and it’s very transparent.” She also was quick to deny that there was any overlap with her ex-husband, stressing that these types of rumors happen "to a lot of women" who "have the courage to leave an unhealthy relationship."

As for the most current state of Gisele and Joaquim's relationship? A source told Page Six, “Their chemistry together has always been there and they have a lot in common. They've been in love for a while." That being said, sources also told Page Sixthat they don't think the pair will get married "anytime soon." Despite Gisele being "thrilled" to welcome another child, her friends tell the outlet that the couple will just "live together for now."

Regardless, we're also thrilled for these two, and we hope their new child brings them so much joy!

How many kids does Gisele Bündchen have?

Instagram/gisele

Gisele Bündchen and Tom Brady have two children together — Bejamin Rein (14) and Vivian Lake (11). According to Page Six, a source says that these two "really like" Joaquim Valente, as he's been living with them in Miami "for a while." We just know these two will be fabulous siblings to the new little one, given the way they show so much love to their parents!

When did Gisele Bündchen and Tom Brady get divorced?

Dimitrios Kambouris/Getty Images for The Met Museum/Vogue

Gisele Bündchen and Tom Brady officially divorced in 2022. However, according to Page Six, this all started back in 2020 when Tom wouldn't retire from the NFL — and according to a source from PEOPLE, their problems date back as long as 10 years! Regardless, it's clear Gisele's moved on to a new chapter in her life. Good for her!

Has Tom Brady said anything about Gisele Bündchen's new pregnancy?

Instagram/tombrady

While sources told TMZthat Gisele Bündchen told Tom Brady about her pregnancy before the news broke to the general public, other sources told Page Sixthat he only just found out "very recently" — and apparently, he didn't find out from Gisele. Sources explained to Page Six that the ex-spouses "talk when they have to." So I guess this situation didn't exactly qualify as having to talk...

Still, a source close to the situation explained to Page Six that Tom was "stunned" to find out about the news. “Tom knew that things were serious between Gisele and Joaquin but he never imagined they would be having a child together,” they said. "“It just wasn’t something that was on his radar. So when Gisele broke the news to him he was stunned, to say the least.”

Tom hasn't made an official statement about Gisele's pregnancy, but he did take to Instagram on October 28. The former football star posted an image of the sunset, three hearts, and The Chicks' cover of "Landslide." The Stevie Nicks original is all about the changes life brings, so Tom's seemingly alluding to the changes coming in his own life.

And that same Page Sixsource noted that Tom's “grown used to the idea and he’s happy for Gisele.” They said, “At the end of the day, Tom’s sole focus is on his children and his career. What Gisele decides to do with her own life is really none of his business.”

On November 12, 2024, Tom Brady spoke at the 2024 Fortune Global Forum — and while he didn't mention his ex-wife's current pregnancy, he did open up about what it's like to be his child, per TMZ. He said, All of the parents of the room know that being a parent is probably the hardest job all of us have, and we screw up a lot — and I've screwed up a lot as a parent." Despite that, Tom explained that he wants to be "dependable and consistent" for his kids, and let them explore the hobbies that excite them most — the same way his parents did. Still, Tom notes that it "sucks" when it comes to being his son in "so many ways," explaining that his kids "naturally are gonna be faced with their own challenges."

Whatever happens next, we hope that this modern family navigates this new chapter with grace and love!

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This post has been updated.

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My Boyfriend Won’t Post Me On Instagram — Should I Be Mad?

We live in a "post your relationship so we know it's real" landscape, and I'd be lying if I said it hasn't made me wonder if there's a larger conversation to be had about it. Some people don't feel the need to post their romantic partner while others share their relationships in a way that rivals the best celebrity couples.

Everyone's different, but it's not not unheard of to question your partner's devotion if they're not posting you on Instagram. You may feel justified in your anger because "so and so" are always in cute pictures and videos together on social media — but are your feelings valid? The best person to answer this is licensed therapist Suzette Bray, LMFT. She has over 25 years of specializing in Dialectical Behavior Therapy, and she's seen this topic come up plenty of times during sessions with clients, so grab a pen and paper to take notes!

Why do people want to share their relationship status with others?

Afif Ramdhasuma

My sister used to ask me this question when I was in my 20's, and I always looked at her like she had two heads growing. I couldn't fathom the idea that people wouldn't want to talk about their relationship online because it felt like everyone was doing it. I mean, a study from Pew Research Center shows 8 in 10 people on social media see relationship posts, so it clearly wasn't outrageous to think it was normal.

But, that still doesn't answer why people are drawn to sharing cute little updates about their partner or relationship. Luckily, Bray has a good indication of what drives people to give others a sneak peek into their lives. "People share their relationship status for all kinds of reasons. Some want to mark their territory — nothing says 'back off' quite like a cute couple selfie! Others are just excited and proud of their partner and want to share the joy," she says. That stems from people's "need for a sense of belonging or to receive positive reinforcement from others," she adds.

But, this doesn't necessarily make people weird. It's just human nature that makes us act the way we do. "We as humans are just hard wired to seek connection, and broadcasting our connections, makes us feel more accepted and secure in our social lives."

Should couples have conversations about their social media expectations?

Katrin Bolovtsova

I don't care how hot you think someone is, you're going to have to learn how to communicate with them. It's true even if your chemistry is off-the-charts because healthy relationships don't fall out of the sky. They're built via honesty, respect, forgiveness, and other important factors.

Before assuming your partner is or isn't okay with you posting about your relationship, Bray is 100% convinced you should talk things through. "Social media is still in the wild west of relationship etiquette, and without discussions, assumptions about 'correct' behavior can run wild," she hints. For example, you could be happily posting about your partner only for someone to point out that they're not following you on social media.

"Some people are super private, while others practically live their lives online. Misunderstandings happen when expectations aren't laid out so talking about it can prevent messiness in the long run," Bray observes.

If two people have gone on a couple of dates, should one of them be upset if the other isn't publicly talking about them?

RDNE Stock project

So, you swiped right on Tinder or Bumble, and you had a few amazing dates with one of your matches. Before you start publicly declaring your love for them, Bray wants you to reconsider. "Hold on! It's just a few dates! Let’s pump the brakes. The early stages of dating is not the time to make grand social declarations," she declares. As someone who tried to 'date' people from Tinder, those first few dates aren't a guarantee that you've found the love of your life.

"Posting someone on social media can feel like a big step to some people so expecting that level of public commitment too soon might be too much pressure. If you’re already thinking, 'Why haven’t they posted about me yet?' after two dates, it might be a good time to check in with yourself about where those expectations are coming from," advises Bray.

I've recovered from my former, "Is he the one" obsession so also take it from me — see where things go first and then refer back to question #2!

Is it a red flag if someone doesn't post their partner on social media?

Budgeron Bach

It would be so much fun if we personally had Dustin Poynter, the flag guy, from TikTok helping point us in the right direction — but this is one of those things that errs on the subjective side. Though Bray doesn't feel it's necessarily healthier to keep your relationship private, she thinks "context matters." "Some people are just more private or feel weird about social media in general," she says.

But, that doesn't mean certain behaviors don't warrant a few eyebrow raises. She notes," If someone is super active on social—like posting about their dog’s morning routine and every cupcake they’ve ever had—but doesn't ever mention their partner, it could create a need for a deeper conversation." Before you feel justified about grilling your partner — as satisfactory as that may feel — take a second to breathe.

Bray would prefer you work to understand "why they don't post, rather than assuming your partner is keep you a secret." If you discover the latter to be true, follow your instincts and let that person go because you don't deserve that!

Do you think it's healthier for couples to keep certain aspects of their relationship private?

Fábio Carvalho

Everyone has a different view of what makes a romantic relationship healthy, so this is one of those things Bray says, "absolutely depends on the couple" because some "genuinely enjoy sharing their lives online." You've probably seen your share of couples who make cute content together whether they're married or not. I'd be lying if I said I don't specifically keep up with a few whose content makes me smile.

But, other couples may not be interested in sharing their relationship online because they "want to be private and keep the relationship free from the judgements or opinions of others," according to Bray. That's not to say they have something to hide, though. Instead, think of it as a personal preference.

"As long as both partners are on the same page and it’s not a source of tension, it’s all about finding the balance that works for them. If it starts to feel like a performance for likes rather than genuine connection, though, that’s where it can become problematic," Bray reminds.

How can someone bring up their partner's posting habits without sounding accusatory?

Timur Weber

You may feel eager about posting about your partner while they're less enthusiastic and this could make you feel upset. It's easy to jump to conclusions when you're already upset, but Bray feels "tone is everything." Ironically, she suggests something I've heard in therapy sessions and that's "to be curious, not confrontational." Hopefully this stopped you in your tracks if you were ready to give your partner a piece of your mind.

"You can say something like, 'Hey, I’ve noticed we haven’t shared much about each other on social media? What’s your take on sharing stuff about us online?' It’s important to frame it as a mutual exploration of rather than a demand for a public declaration," Bray points out.

What would you tell someone who wants to emulate couples who consistently post content together?

Vlada Karpovich

We've all seen couples who we think have the cutest relationship, even though we've never met them before. As much as you may admire a couple, Bray thinks it's a "slipper slope" if you want to try to recreate their online moments. "I’d encourage someone to focus more on what makes their own relationship feel fulfilling, rather than chasing #couplesgoals," she encourages.

However, this isn't a sign that you're not supposed to ever share anything about your partner or relationship! "If posting together feels fun and real, go for it! But if it starts feeling like a performance or that you are in competition with other couples, it's probably good to take a step back," she warns.

Also, keep in mind that social media doesn't show you every single moment of couples' lives so don't worry about trying to look picture perfect based on a 30 second to 30 minute video.

If you feel that your partner doesn't post you enough on social media, talk to them before launching into an angsty rant because your assumptions might not always be right. I wish someone would've shared this advice 10 years ago, but all that matters is knowing you don't have to let being upset about your partner's lack of relationship posts be the reason your day is ruined.

The problem arises when your partner doesn't seem receptive to talking about your concerns because dismissive or evasive attitudes are a no-no!

We have more relationship advice if you're looking for more romantic tips and tricks!

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Starbucks' Red Cup Day Is Back – Here's How To Get Your Freebie

The holidays at Starbucks are here, people! Peppermint Mocha season returned on November 7. If you’re a die-hard Starbucks fan, you know Red Cup Day is a whole holiday in itself – the frenzy for a free reusable cup is truly no joke. There’s even an entire website dedicated to counting down the madness! Red Cup Day 2024 was just officially announced – here's everything you need to know about the annual event.

Scroll on for details on Starbucks Red Cup Day for 2024!

What is Red Cup Day?

Starbucks

Red Cup Day is Starbucks’ highly-awaited annual event that marks the start of holiday beverage season at the coffee chain. For one day only (and while supplies last), customers who order any of Starbucks’ seasonal drinks will receive a reusable red cup that features a bespoke design for the respective year.

When is Starbucks' Red Cup Day 2024?

Starbucks

November 14, 2024 is officially Red Cup Day!

Red Cup Day typically lands on the third Thursday of November, though this year's event hits on the second Thursday. In 2022, Red Cup Day happened on November 17, and for 2023, it was November 16.

What do the red cups look like for 2024?

Starbucks

The Starbucks red cups for Red Cup Day 2024 are here! The design features a very candy cane-like illustration with a white lid. The reusable cup holds 16 ounces and is made from 95% recycled materials.

How can I get a red cup?

Starbucks

The Starbucks red cups are available however you order, including in-store, drive-thru, and through the Starbucks app and delivery via Uber Eats, Door Dash and GrubHub. Customers who order delivery through the Starbucks app can even have their reusable red cup delivered with a $0 delivery fee! Red Cup Day typically limits one cup per customer.

Starbucks

Here’s a list of all the eligible drinks (including icons from the Starbucks holiday menu)for Red Cup Day 2024:

  • Apple Crisp Nondairy Cream Chai Tea Latte
  • Apple Crisp Oatmilk Macchiato
  • Apple Crisp Oatmilk Shaken Espresso
  • Caramel Brulée Latte
  • Chestnut Praline Latte
  • Cran-Merry Orange Refresher
  • Cran-Merry Lemonade Refresher
  • Cran-Merry Drink
  • Gingerbread Oatmilk Chai
  • Hot Chocolate
  • Pecan Crunch Oatmilk Latte
  • Peppermint Hot Chocolate
  • Peppermint Mocha
  • Peppermint White Hot Chocolate
  • Pumpkin Cream Chai Tea Latte
  • Pumpkin Cream Cold Brew
  • Pumpkin Spice Latte
  • Salted Pecan Crunch Cold Brew
  • Sugar Cookie Almondmilk Latte
  • White Hot Chocolate

Why should I participate in Red Cup Day?

Starbucks

Red Cup Day = freebies, which can feel really rewarding if you’re really into receiving free goodies. Plus, it’s just a fun way to lean into the holiday spirit. The red reusable cup keeps giving beyond Red Cup Day, though! Every time you use the reusable cup for future Starbucks orders, you get a 10-cent discount as well as 25 bonus stars toward your Starbucks Rewards account to save up for more discounts on drinks, food, and merchandise.

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This post has been updated.

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Make These Bacon-Wrapped Sweet Potatoes As A Thanksgiving Appetizer (Or Side!)

Have you figured out your Thanksgiving menu yet? Whether you're serving up a turkey, vegan options, or all of the above, you probably want some super delicious sides and appetizers to complement your other Thanksgiving recipes! These bacon-wrapped sweet potatoes are so versatile, you can serve them before your meal, on the side, or even for breakfast on the morning of Thanksgiving Day. Delicious and Paleo-approved, they really have no downsides. Plus, bacon!

Get the recipe for bacon-wrapped sweet potatoes below!

Ingredients for Bacon-Wrapped Sweet Potatoes

Sarah Anderson

  • 3 medium sweet potatoes, cut into wedges
  • 20 slices of bacon
  • 1/4 teaspoon pink salt
  • Freshly ground pepper

Directions for Bacon-Wrapped Sweet Potatoes

Sarah Anderson

  1. Preheat your oven to 400 degrees F.
  2. Line a baking sheet with some parchment paper.
  3. Cut your sweet potatoes into thick-cut wedges or fry shapes.
  4. Wrap each sweet potato piece with a slice of bacon, slightly overlapping the bacon on itself as it goes around the sweet potato.
  5. Place the sweet potatoes in a single layer onto the baking sheet, leaving an inch or two in between each one. Do this in two batches, if needed. Sprinkle salt and pepper on top before baking.
  6. Bake the bacon-wrapped sweet potatoes for 35 minutes. The potatoes should be tender and the bacon should be crispy.
  7. Serve the wedges with your choice of ketchup, ranch, or aioli – or all of the above! Enjoy!

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Recipe by Sarah Anderson.

This post has been updated.

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