5 Tips for Writing a Solid Business Plan

There’s never a “perfect” time to make a career switch or become a small biz owner. But hey, that also means there’s never a wrong time to do it, right? If you’ve been thinking about starting your own side hustle or full-time hustle, there’s no time like now. Since this kind of leap definitely requires a solid business plan, we reached out to Lauren McGoodwin, the founder and CEO of Career Contessa, a super smart platform that offers women one-on-one career counseling sessions with experts in various fields, many of whom run their own businesses. Read on for McGoodwin’s bright answers to our toughest Q’s, along with her go-to resources for drafting a plan that’ll impress and set you up for success.

1.Set super clear goals for yourself. “When I first launched Career Contessa, I was still working full-time, and it was very much a side project,” McGoodwin tells us. “That period was an experimental phase for me, so carving out a real business plan for the next phase was key. If you take anything away from my advice, let it be this: To write a killer plan, you need to get more specific than you’re probably expecting.”

When we asked her exactly how specific you should think about being, McGoodwin told us that not only should you know your goals before you even start writing the plan itself, “but also outline the clear, actionable ways you plan to accomplish them.” She says that these goals are probably different from the ones that you had when starting your side project, because what you’re about to do isn’t the same thing. “I’m a big believer in setting SMART goals for yourself and your business before you even hit the business-plan phase. You should schedule regular periods to check back in on those goals and adapt them,” she wisely advises.

2.Connect with people who have been there and done that. “I recommend taking one more step to prepare yourself before you ever start writing your plan: an informational interview and research phase,” McGoodwin says. “There are plenty of people out there who have turned their side hustles into full-time businesses, and most of them love sharing how they did it. Chances are your network, friends, and family know someone who launched their own business.”

Not sure how to go about connecting in a genuine way? McGoodwin dishes the deets: “Reach out to them for a coffee date or phone call. Next, do some research on your competition, and know who your direct competitors will be. What other companies are doing what you’re doing or something similar? Can you talk to someone working there?” She let us know you should set as many meetings as you can. “It may sound time-consuming, but hey, if you aren’t ready to put some serious work in, you shouldn’t be launching your own business, right?” Totally true.

3.Don’t reinvent the wheel. McGoodwin shared some pretty awesome insights with us. “When it comes to actually writing a business plan, you should know that *millions* of people have done it before you. The great thing about that (and the digital age) is that you can read sample business plans and download templates online for free. Why start from scratch when experts are there to help you?”

McGoodwin gave us a great list of sites to scope out too, telling us that she loves this comprehensive business plan guide from Entrepreneur and Strategyzer’s Business Model Canvas, which you can use in your planning phase. Boom!

4.You’ve got to talk money to make money. It’s no secret that chatting about money can be a bit awkward, and McGoodwin agrees. “Probably the hardest part of creating a successful business plan is dealing with your finances realistically — we’re all raised to never talk about money with strangers. But when you decide to make the leap and start your own business, you’re going to have to give up that rule of etiquette.” She tells us that a successful business plan means “knowing exactly how much money you need and, more importantly, where that money is going to come from.” She says to ask yourself: “Will I offer services or products? Both? How will I market my business and make sales? What’s my overall budget, and how about those fixed versus variable costs each month?”

Number crunching is also ultra-critical if you’re going to the bank for a loan or trying to raise investment dollars. McGoodwin says you should be ready to easily talk about why your business is worth investing in and how you’re going to make money. “Practice writing your financial plan and present it to your family or friends,” she offers. “Make them ask the hard questions. That way, when you get ready to write those portions of your business plan, you’ll know exactly how to explain yourself.”

5.Work smarter, not harder. McGoodwin explains that staying healthy and maintaining balance is a key part in thinking about your business and should be top of mind when writing your plan. “When writing your business plan, you really need to assess what’s working and what isn’t,” she notes. “It’s easy when you’re side hustling to get too close to your work. But emotion can’t play a part in this. If something you love doing is a flop in terms of growing your business, you have to be prepared to let it go. It’ll save you time, money, and, ultimately, heartache.”

She also reminds us that the 80/20 rule, or Pareto Principle, should stay top of mind. “Study after study shows that when you work all the time you’re not necessarily producing quality work. It sounds complicated, but actually, it’s pretty simple: 80 percent of your results come from 20 percent of the work you put in (and vice versa).” McGoodwin’s advice? Learn how to recognize what makes up your 20 percent and own it.

Are you hoping to turn your side hustle into a bona fide biz in 2017? Tweet us the deets @BritandCo!

(Photos via Getty)

Landing your dream job after crying over bowls of ice cream and a few cocktails feels like hitting the fulfillment lottery. Suddenly, those many nights spent wondering if your career goals would ever materialize seem like a thing of the past. I sympathize with you because I've been there and know what how it feels to wonder if your dreams will ever come true.

I'm also the first to let you know it's possible to give too much to your dream job because you're excited and think, "Doing what I love will never feel like work." Easy misconception aside, you'll hit a home run that leads right into a burnout hole.

How do you avoid getting burnt out from your dream job? Just refer to life and career coach Sally Anne Carroll, PCC of Whole Life Strategies!

What makes landing a dream job so exciting?

Alexander Suhorucov/Pexels

The moment you go from thinking about your dream job to actually landing it feels euphoric. You feel a mixture of "I FINALLY did it" and "I can't wait to get started" because you've wanted it for so long. Carroll offers a better explanation though.

"A dream job is often one that marries our strengths, values, and interests — so it feels meaningful and purposeful as well as presenting opportunities to grow and develop in ways that feel exciting," she says.

This doesn't mean all dream jobs are created equal. Carroll says, "Everyone’s definition of a dream job is a little different, but the idea of showing up every day to do work that feels personally impactful, challenging and fulfilling is really motivating for many of us."

What are some harmful ways people approach daily tasks within their dream role?

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I'm ambitious which isn't bad, but I've been known to be so laser-focused that I forget to take care of my basic needs. It's my way of trying to convince myself that I have to accomplish 2-3 things on my to-do list before giving something else my attention.

"It’s natural to want to succeed in a dream role, but there can be a number of pitfalls to watch out for as you try to prove yourself in the role and work at a demanding pace. It’s just as important to manage your energy and your workload as it is to manage your time," Carroll reminds.

Here's some of the harmful things she says you can do without realizing:

  • Piling too much on your plate each day without a coherent plan to focus and prioritize on priorities
  • Always saying yes to additional workload or meetings without assessing your other commitments
  • Working too many hours, especially without breaks or adequate downtime to recharge, or feeling a need to be “on” 24-7
  • Placing your work to-do list ahead of your self care, sleep or other needs
  • Not communicating clearly about expectations, demands, feedback and needs with managers and co-workers

How can people recognize when they're overexerting themselves at work?

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I'm beginning to think a lot of us are more introspective than we let on, but we may need help figuring out how to redirect ourselves. Carroll says, "Most clients I have worked with know on some level that they’re overdoing it. They feel the stress, and they may know that they need help in coping with it in healthier ways. But they often haven’t figured out how to unwind the situation that’s been created."

She suggests practicing self-reflection, priority and boundary setting, and often, self compassion and grace for yourself. I probably sound like a broken record, but I wholeheartedly believe we could be kinder to ourselves. Sometimes we place so much expectations on ourselves based on what society, family, or even our friends think.

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Carroll says, "Burnout isn’t always a situation of overexertion, however. Sometimes it’s a mismatch between the role and our values, ethics or needs, or toxic workplace situations that can feed burnout as well. And in those cases, you might not recognize it at first."

Unfortunately, toxic workplaces are far more common than any of us like and can add to the stress we place on ourselves to perform our duties well. This can cause us to lose sight of what's truly important to us at our core. Carroll says, "It’s important to identify your core stressors so that you can address those. Burnout is not always about being busy."

What are signs someone is experience burnout?

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Knowing that doesn't mean you're still able to understand if you're experiencing burnout or not though. "Burnout can look many ways — you might find yourself feeling stressed more often or less able to deal with your stressors," Carroll says. "There may be tiredness leading to exhaustion, brain fog, not thinking clearly, or a feeling of running on fumes."

That's always my first sign that I'm feeling burned out. I prioritize sleep because it helps me function the way I'm supposed to, but being sleepy is different from feeling tired on a soul level. There have been times where my alarm has gone off in the morning before work and it feels like I have to drag myself out of bed.

Another indicator that could be experiencing burnout is by losing enthusiasm at your dream job. "You might also be losing interest in the work, feeling like you can’t keep up or that the effort is futile. Often I hear 'I just don’t feel like myself. I’m not usually like this,'" Carroll says.

What happens when burnout completely overwhelms someone even if they love their job?

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This is the part that makes working at your dream job so difficult IMO. I've talked to people who love what they do, but can't find the motivation to keep performing at the high level everyone expects them to.

"Being in full burnout is a physical and mental crisis point. You may feel depressed, lost, numb, exhausted. Your physical and mental health suffers, as well as your joy and often this has an impact on your wider relationships," Carroll indicates.

There's nothing worse than snapping at the people you love because you're stressed and don't know how to communicate that it's because of your dream job. It can take a lot to admit things are tough because you may not want to feel like you're complaining about something you've always wanted.

How can someone have a healthy relationship with work while prioritizing their mental health?

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Burnout is real, it doesn't have to be a permanent thing. One of The Sims 4 characters I was playing developed the 'workaholic' trait and it got to the point where even she came home with the burnout moodlet.

She only had 24 hours to change it before it started affecting the quality of her work so I had to find ways to help her relax. The only thing that truly helped was taking PTO and allowing her to unwind at a spa, spend time with her loved ones, and indulge in hobbies that had nothing to do with work. Eventually, I helped her get rid of the workaholic trait because it was causing more harm than good.

Though that's a simulation game, I can imagine this happens to people. We have to decide we're willing to change how we approach our dream jobs so we're able to still function in our daily lives.

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Carroll says, "Setting and maintaining healthy boundaries — with ourselves and with others — is a key point. Even when it’s your dream job, even when it’s demanding, your work is still one part of the larger picture of your life. Start with what is firmly in your control and make changes there first — there may be workplace changes to consider, but that comes second."

She says this can look like:

  • Placing limits on working after hours
  • Setting technology boundaries
  • Being transparent about workload and priorities
  • Learning to say no
  • Reorganizing or blocking out parts of your schedule and potentially initiating new conversations with your leaders and colleagues where needed

What emotions might someone feel if they realize their dream job isn't what they expected?

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It's disappointing when certain things we thought we wanted aren't what we need or even like. It doesn't matter whether we're learning how to get over a crush or feel like our dream job has become a nightmare.

"When our dream job turns out to be less a dream than expected, it’s natural to feel disappointed, sad, disillusioned or even grief. Depending on the situation, there may be resentment and anger as well if the job was misrepresented, or self doubt and questioning yourself and your decisions," Carroll says.

It doesn't always feel good, but letting yourself feel whatever emotion or thought comes up will help you get through the breakdown of having a dream job that's not what you expected it to be. Carroll says, "It’s important that you allow yourself time and space to understand what you’re feeling and to process that before deciding what to do next. There may be ways to job craft a more fulfilling experience, or you might decide to look at alternatives."

How can someone pivot towards something different if they want to leave their dream job?

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Thinking about stepping away from your dream job in favor of telling burnout to take a hike? This is a judgement-free zone so just know you're able to do that if it makes sense to pivot in a different direction. However, Carroll does advise you to be mindful before making a potentially life-changing decision.

"The first step I always advise clients who want to step away from their role — dream job or not — is to assess the situation from a bigger picture before acting," she says.

  • Take the time to understand what you’ve appreciated most about the role, what you didn’t and what you’re complete with/longing for at this stage of your career. Take stock of what’s most important to you and what is fueling your desire for change.
  • Assess your strengths, skillsets, interests, and career values. A career coach can be a valuable ally to understand how you might you lean into these more as you decide where to pivot.
  • Activate your future by exploring new career roles that build on the foundation you have, but stretch you in the ways you desire and meet your larger life goals. Then do your homework. Go out and explore potential roles through research, networking, job shadowing and interviewing. Testing out your ideas helps you move forward with clarity and confidence before investing in a job search or retraining.

Your dream job doesn't have to end in detriment, but it's still important to know that burnout can happen no matter how much you love what you do. You're not incapable of doing your job just because you get tired and aren't able to do the job of 5 people every single day.

What matters is how well you're able to take care of yourself so you can show up in different areas of your life. And if you still want to give that dream job a chance or step away after you've taken time to catch your breath? That's okay.

Looking for more career advice? Be sure to follow us on Facebook so you never miss a thing!

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I love a good edge-of-your-seat drama series featuring characters the world loves to hate — I'm looking at you, Succession. But there are some shows whose boundaries are pushed to a...weird limit. Although HBO's The Idol was slated to be Euphoria 2.0, it's drawn criticism from those who have watched it.

To be fair, The Idol's goal may be about getting people to talk, good or bad. It dives into the professional and personal life of pop star Jocelyn, played by Lily-Rose Depp. But even that's being met with side eyes due to the role's eerie similarities to an actual celebrity — and The Weeknd's ex-girlfriend — Selena Gomez.

Here's all the evidence that makes thing awkward, plus learn how Lily-Rose Depp feels about the backlash over the series!

How is Selena connected to 'The Idol' co-creator The Weeknd?

In 2017, Selena Gomez and The Weeknd briefly dated after his relationship with model Bella Hadid ended. Although the relationship didn't make it to the one-year mark, they seemingly remained on friendly terms.

Why do fans feel Jocelyn From 'The Idol' is similar to Selena Gomez?

Photograph by Eddy Chen/HBO

Fans were quick to point out the similarities between Selena and The Idol's Jocelyn, with one going as far to tweet, "ever since finding out the idol is probably just the weeknd’s selena gomez fanfic i haven’t been able to sleep."

According to BuzzFeed, fans noticed both Jocelyn and Selena began their careers as kids. Before Selena starred in Wizards of Waverly Place, she got her start on Barney & Friends in 2002. From there, she's had a successful career starring in various TV shows and movies.

Another glaring similarity fans mentioned was the way Jocelyn was filmed posing for a cover story in "lingerie and a hospital bracelet" — very similar to Selena's video for her song "Bad Liar," where she was also seen wearing a hospital bracelet. Another fan tweeted, "the weeknd is a nasty person. the comparison between jocelyn and selena is scary and disrespectful. the idol lacks originality," showing a side-by-side comparison of the two scenes.

We also can't help but notice that Jocelyn's best friend Leia is not only her best friend, but she's also her personal assistant...not too dissimilar from the personal and working relationship Selena has with her best friend Theresa.

Is Selena Gomez the only pop star 'The Idol' seems to mirror?

It seems as much. GQ noted that The Idol makes a nod to or mentions icons such as Prince, Donna Summer, and Madonna in the first episode, proving that pop culture can always be referenced to make a connection to something. Meanwhile, the details of Jocelyn's life eerily match up with Selena Gomez's life IRL — more than just a reference.

What has Lily-Rose Depp said about 'The Idol?'

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It's been over a year since fans noticed weird similarities between The Idol and Selena Gomez, but Lily-Rose Depp recently opened up about her feelings surrounding the show.

She said, "I love it. Honestly, I love it," (via Vanity Fair) before acknowledging she knew everyone involved was taking a risk making the controversial series. "You make something and you hope that people like it, and you hope that it resonates with people," she added. Still, the actress said everyone "knew some people were not going to like it and that it was going to be too much for some people."

The backlash from some viewers didn't really bother her for a few reasons. Firstly, she has no qualms doing "things that maybe not everybody's down to do." Secondly, she's "not an Internet rat like that" and isn't "on Twitter" so she's "not reading stuff."

For Lily, she had a great time immersing herself in The Idol's world, calling it a "huge turning point" for her." "I learned so much about myself, and I got to progress so much in my own work. I learned how to dance, and sing, and do all these things that I had never done before."

Her final verdict? She doesn't regret The Idol. "So I look back on it and I can only think fondly, and I’m really proud of what it is.”

Watch The Trailer For HBO's 'The Idol'

Haven't watched The Idol yet? Watch the trailer, and let us know if you think this hot topic TV show is the Selena Gomez biopic everyone else thinks it is.

Do you think 'The Idol' mimics Selena Gomez's life? Let us know in the comments, and sign up for our email newsletter for all the latest pop culture news!

This post has been updated.

Over the past few decades, Carrie Bradshaw became famous for her sense of style and her illustrious dating life, but her career? Not so much. Carrie's career never got the love and recognition it deserved, despite the fact that when most Gen X and millennial women think of New York writers, an image of Carrie at her laptop comes to mind.

Gone are the days where college grads would get their first job, rise the corporate ranks, and stay for half a decade (or more) — only to pivot to an adjacent company and continue their safe, yet predictable career paths. For better or worse, the job market has changed, and the trajectory of our collective careers have changed along with it.

As a fellow blonde New Yorker with an unconventional career path, I've always admired Carrie's professional pursuits. Watching (and rewatching) Sex and the City gives me so many sage pieces of advice that remain invaluable as I pave my own way, whether that was the writers' intention or not. Keep reading for the job and career advice from Carrie Bradshaw that every recent grad and corporate girly should read.

Careers are not linear, and that's OK!

Max

Rather than feeling like a failure for not living up to our parents’ outdated idea of success, I’ve taken some wisdom from Carrie, who had this all figured out back in the '90s. She started as a columnist for a newspaper, then authored several successful books, before becoming a podcast host. In between, she also wrote for Vogue and headlined a speaker series on dating in New York City.

The moral of the story? It’s OK to change directions and to switch up your path if what you’ve been doing no longer brings you joy (or, if the industry shifts and you need to pay rent). You don’t need to cling to a decision just because you spent a long time making it.

You can make the freelance & gig economy work for you.

HBO

Carrie was a freelance writer before it was cool, but she was also an early adapter to the gig economy (see: all those Learning Annex lessons). Manhattan is expensive, and when I was laid off at the start of the pandemic, I turned to freelance work to make ends meet. I had to get really scrappy and learn some new skills on the fly, but like Carrie, it all worked out in the end (and I had some cash left over for shoes, too!)

Fake it 'til you make it!

Max

Sure, Carrie is a member of the press, but she’s a sex columnist at a D-list publication. No shade to a fellow writer, but I love how Carrie didn’t let this stand in her way. She attended fashion week and befriended Vogue editors and talked up her accomplishments enough to get into any door she wanted (except for that LA premiere, but we'll forgive it). One thing I’ve learned is that you’re your own best advocate, and no one else is going to do the work for you — it’s up to you to make things happen for yourself.

Know your worth, and don't settle for less.

HBO

When Carrie decided to buy her condo, but she didn't have enough cash saved (a different story for a different day), she proclaimed that she was offered "$4 a word at Vogue — most people get $2." Now, even in the '90s/early millennium this was seriously delulu, but Carrie believed in herself, went after what she wanted, and earned what she was worth. In-universe, this is double what the average Vogue writer was earning, which is a major win.

Don't let the fear of making a mistake stop you from thinking big and taking calculated risks!

HBO

When Carrie is approached to write a book based on her column, she's in shock and even considers turning down the opportunity. She decides to take a meeting, but it doesn't go well and she questions whether she should be writing a book at all. Luckily, Carrie pushes through these moments of self-doubt and completes her book, which becomes a huge success and the first of many. The lesson here is that self-doubt is normal, but letting those thoughts take over will hold you back from your full potential.

Remember to trust the process, because good things won't happen overnight!

Max

One of my favorite things about Carrie is that she's a flawed character and forever a work-in-progress, from her love life to her career path. When we first meet Carrie, she's writing a weekly column for a local newspaper. We see her writing the column every day (for six seasons!), which may seem insignificant, but she's laying the groundwork and putting in the hours for her next career move, whatever that may be. Little by little, we see Carrie start to take on bigger projects, and she ends the series as a Vogue writer, a best-selling author, and a highly respected figure in NYC society. TV and movies can present success as an overnight sensation, but in real life — and in Carrie's case — it's more often a marathon than a sprint. Remember to give yourself grace and trust the process.

Looking for more career advice? Sex and the City? Whatever you need, be sure to follow us Facebook!

Header image via HBO

As a Bridgerton fangirl, I definitely squealed when I learned Jonathan Bailey (who plays Anthony on the Netflix series) had joined the Wicked movie as the dancing-through-life, suave Fiyero. Have you HEARD him sing "If I Didn't Believe In You" from The Last Five Years?! Well, Jonathan himself revealed that he actually isn't the only Bridgerton star making an appearance in Wicked — and since I totally missed this cameo, there's a chance you did too.

Keep reading for the surprising Bridgerton cameo you'll see in Wicked.

  • The world fell in love with Jonathan Bailey when he played Anthony Bridgerton on Bridgerton.
  • Bridgerton fans were also super excited to see him as Fiyero in Wicked.
  • But Jonathan isn't the only Bridgerton cast member to make an appearance in the movie.

You're probably running through the whole Bridgerton cast in your mind — Luke Thompson, Luke Newton, Nicola Coughlan, Claudia Jessie, — but Jonathan Bailey is actually joined by his horse Jack! Considering how surprised I was when I learned this, you probably didn't see it coming either, did you?

“I went around to see [Wicked director] Jon Chubefore we started filming, and I said to him, I said, ‘I think I know who the horse is.’ And he was like, ‘What do you mean?’" Jonathan Bailey said in an official Wicked video. “It's Jack, the horse that I'd ridden in Bridgerton, who I had an amazing relationship with.”

In the clip, you can see Jonathan leading Jack onto the Shiz University set, and riding through the forest. “People say don't work with kids and animals," he continues. "But if it's Jack, I'd say, ‘Take the job. He's a legend.’”

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- YouTube

Well, Jonathan and Jack weren't the only Wicked cast members who got along swimmingly. Ethan Slater told Brit + Co that Ariana Grande and Cynthia Erivo immediately made the cast feel like a family.

"[They] would hug everyone who came in," Ethan says. "The first day I think every actor had a minimum two-hour meeting with Jon just to walk through all of the designs and all the things and talk about character. And so from from the very beginning, it just felt like it's really safe...This huge movie is something that we've been waiting for for 20 years on a big scale with the biggest stars in the world, it could have felt really intimidating and it felt really familial immediately."

And TBH, it totally translates onscreen!

Did this Bridgerton cameo surprise you? Let us know what you're most excited to see in the Wicked movie in the comments!

Whether you're a skincare expert or a beauty enthusiast, there's always room in your makeup drawer for a few extra goodies. Lucky for us all, Amazon has a lineup of some of the hottest, transforming products that you are going to want to add to your routine this season. From serums that will boost your glow to lip colors that will seamlessly glide across your pout, these products will add an extra dash of love to your daily beauty routine. Boost your confidence and upgrade your beauty arsenal with these 42 finds that are a must-have this season.

Thanks for reading about our favorite finds from across the internet! FYI: We participate in affiliate programs and may get a share of the revenue from your purchase.

This Serum Infused With Hyaluronic Acid

Amazon

If you struggle with keeping your skin hydrated throughout the day, this serum by Deramlogica is a secret hack. Made with hyaluronic acid and other nourishing ingredients, this skincare gem delivers long-lasting moisture that is essential for the dry winter season.

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This Cream Blush for a Soft-Focus Finish

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That viral, rosy finish is just one step away with this cream blush that is available in the most stunning shades to choose from. The creamy formula glides on seamlessly while the buildable pigment allows you to customize your look.

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This Moisturizer for Radiant Results

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Add a luxury touch to your skincare routine with this moisturizer that is made with shea butter. This product is known to target your wrinkles and dry skin, working to firm and rejuvenate overnight.

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This Liquid Foundation With a Matte Finish

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This liquid foundation has captured the hearts of everyone on TikTok. It's a go-to for oily skin and doubles as a sunscreen with SPF 15. It provides a medium-to-full coverage finish and leaves behind a matte finish.

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This Facial Mask Infused With Prebiotics

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Give your skin the attention it deserves with this facial mask that's infused with a ton of nourishing ingredients. From camu camu to vitamin C, this skincare gem will boost your skin's radiance while leaving behind a firm look.

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This Eye Shadow Palette Is Highly Pigmented

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Never run out of trendy eye looks to create when you have this eye shadow palette that has a mix of high-pigment mattes and shimmering shades. It's a go-to for anyone who prefers natural looks, perfect for every occasion.

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This Detox Mask Minimizes Pores

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Say hello to a clear complexion in under 10 minutes with this detox mask by Caudalie. Not only does this mask minimize the look of your pores, but it's also known to leave your skin feeling more refreshed and rejuvenated with each use.

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This Natural Bronzer to Glow Through the Winter

Amazon

Carry on your sun-kissed glow through the winter season with this natural bronzer that has a lightweight texture and matte finish. This bronzer delivers a ton of warmth to your favorite looks, allowing you to enhance your features without "doing too much."

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This Retinol Treatment Turns Back the Clock

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A youthful glow is just one step away with this retinol treatment by Paula's Choice. This product is packed with a ton of transforming ingredients, like licorice extract and peptides, working to boost collagen production and eliminate fine lines.

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This Primer With Hydrating Ingredients

Amazon

The best part about this primer is that it also doubles as skincare. This beauty gem is infused with hyaluronic acid, making it easy to prep your skin for makeup while also locking in moisture for all-day wear.

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This Eye Serum Smooths Your Skin

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Indulge in the hype of Korean skincare with this eye serum that is infused with retinal and niacinamide. Not only does this product target your dark circles and puffiness, but it's also known to stimulate collagen products and smooth out the under eye.

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This Setting Powder Blurs the Pores

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This setting powder will become your makeup's new best friend. This translucent powder offers a matte finish from morning to night, ensuring your makeup stays in place throughout all of your plans. Plus, the lightweight formula also works to smooth the skin and blur your pores.

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This Spot Treatment With a Non-Drying Formula

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You will never have to wake up with one of those scary pimples ever again, thanks to this spot treatment that is designed to eliminate blemishes at their root. This gel penetrates your pores and visibly shrinks your breakouts in just a couple of hours.

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This Pressed Highlighter for All Skin Tones

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This pressed highlighter can illuminate all of your favorite makeup looks. This cult-favorite Amazon gem has an ultra-fine design, seamlessly melting into the skin to deliver that lit-from-within look. It's ideal for all skin tones, creating a comfortable, lightweight glow with each use.

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This Green Cream Is Fast-Absorbing

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Add an innovative product to your skincare routine, starting with this green cream that is made with peptides and hyaluronic acid. This product also uses celery seed extract to minimize the look of your pores, while leaving your skin perfectly prepped for your makeup products.

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This Mascara With Easy Removal

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Skip the false lashes and expensive lash lifts, when you have this mascara that delivers fuller lashes with every swipe. This mascara not only offers length but also provides a smudge-free finish. Thanks to the unique formula, this mascara can seamlessly be removed with warm water.

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This Foundation Acts as a Sunscreen

Amazon

Hydrating is an understatement when it comes to this foundation that is made with SPF 50. With buildable coverage, this foundation allows you to customize your look with each use. Plus, it comes in a ton of different shades to choose from.

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This Eyeliner With Easy Application

Amazon

After amassing a ton of reviews on Amazon, it's safe to say that this eyeliner is a go-to for your daily makeup routine. The water-resistant formula ensures it stays in place from morning to night, while the creamy formula glides on effortlessly.

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This Acid Cream for a Glass Like Finish

Amazon

This acid cream has become a TikTok sensation due to its fragrance-free formula and brightening results. This beauty gem is packed with ceramides, hyaluronic acid, and vitamin B12, offering that glass-like finish that everyone is raving about.

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This Glowing Base Works as a Primer

Amazon

This glowing base is an all-star beauty gem that will upgrade your routine in no time. The lightweight primer creates an even base for your skin, while the skin-loving ingredients work to hydrate and brighten throughout the day.

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This Eyelash Serum Strengthens Your Lashes

Amazon

This eyelash serum is a staple in all of the influencer's beauty routines. This product is designed to nourish your lashes while boosting growth with each use. Over time, this gem will strengthen the lashes and create that viral fluttery finish.

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This Brow Pencil With a Spoolie Brush

Amazon

Whether you're a makeup beginner or professional, this brow pencil allows you to perfectly shape and define your brows. The fine tip makes it easy to create those hair-like strokes, while the spoolie brush allows you to blend the color for a more natural look.

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This Lip Mask With Mango Butter

Amazon

Dry lips are a problem of the past with this lip mask that is made with coconut oil and wild mango butter. This fragrance-free formula is a go-to for anyone with sensitive lips, allowing you to wake up with plump, smooth lips each morning.

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This Setting Spray Creates a Natural Finish

Amazon

This setting spray is a miracle for anyone who sweats a little extra. This long-lasting product has a sweat-proof and transfer-proof seal, ensuring your makeup stays fresh and flawless throughout the day.

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This Cleansing Balm Works Fast

Amazon

Before you head to sleep, make sure you use this cleansing balm to quickly remove all of your stubborn makeup. This cult-favorite gem transforms from a balm to an oil, serving as a gentle yet effective formula to remove your product.

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This Eye Makeup With a Crease-Free Formula

Amazon

The best part about this eye makeup is that it can be used as a liquid eyeshadow or eyeliner. This multi-use product comes in a ton of different shades to choose from, ranging from matte to shimmery finishes. Its crease-free pigment is a must-have for long days.

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This Retinol Cream for First-Timers

Amazon

You can achieve all of your anti-aging goals with this retinol cream which is a dermatologist-recommended product. This cream will minimize irritation and deliver anti-aging benefits in just a couple of uses.

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This Lip Pencil Comes in a Ton of Shades

Amazon

Not only is this lip pencil waterproof, but it also has a creamy formula and matte finish. This beauty essential is packed with ceramides and jojoba oil, nourishing your lips while providing a smooth application.

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This Mask for Luminous Results

Amazon

Whether you're looking to minimize your pores or boost your skin's radiance, this cryotherapy-inspired mask is the perfect solution. It delivers visible results in just 10 minutes and leaves your complexion more luminous than ever before.

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This Liquid Concealer for Full Coverage

Amazon

This liquid concealer has become the gold standard of makeup products. With a full coverage formula, this Amazon must-have is known to effortlessly cover up blemishes, dark spots, and scars. The oil-free product feels invisible on the skin, perfect for all-day wear.

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This Energy Facial Made With Caffeine

Amazon

Refine your skin's texture with this energy facial that leaves your skin feeling smooth with each use. This exfoliating scrub uses papaya enzymes, yerba mate, and caffeine, working to reveal a brighter complexion over time.

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This Contour Wand With Nourishing Ingredients

Amazon

Define your features in one simple step with this contour wand that has the most creamy formula. The unique applicator makes it easy to apply and blend the product, while the nourishing ingredients glide effortlessly onto the skin.

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This Bounce Serum for a Dewy Glow

Amazon

A reliable serum is essential and this bounce serum by E.L.F is a must-have. This beauty gem delivers intense hydration, leaving behind a radiant glow. It has a lightweight formula and can be used as a pre-makeup base.

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This Lipstick With Seasonal Shades

Amazon

Infused with cocoa oil, this lipstick offers a ton of hydration to your pout. The seasonal color is a must-have for all of your celebrations, while the creamy formula will melt into your lips with each use.

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This Face Serum Creates a Youthful Glow

Amazon

This face serum is one of the most hydrating products on the market. With ingredients like hyaluronic acid, ferulic acid, and vitamin E, this product is designed to fade dark spots and promote collagen for a firmer base.

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This Eyeshadow Palette With 12 Shades

Amazon

Never run out of iconic eye looks to create, thanks to this eyeshadow palette that comes with 12 nude shades to choose from. This palette can create anything from daytime looks to dramatic evening styles, allowing you to customize your look each day.

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This Facial Moisturizer Infused With SPF 25

Amazon

Whether you are looking to eliminate dark spots or firm your skin, this facial moisturizer can do it all. The SPF 25 protects your skin from harmful UV rays while the non-greasy formula melts into your skin to create a smooth base.

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This Dual-Sided Eye Product Is Waterproof

Amazon

This dual-sided eye product is trending all over TikTok. One side of the tool offers a cream eyeshadow, while the other side offers a creamy eyeliner with easy application. The waterproof formula lasts all day and provides a flawless finish.

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This Face Serum Boosts Collagen Production

Amazon

It's rare to find a face serum that's fragrance-free, packed with tri-peptides, and come at a fair price point. This collagen serum boosts your skin's elasticity and is suitable for all skin types.

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This CC Cream Eliminates Redness

Amazon

Take your makeup routine to a whole new level with this cc cream that is made with SPF 46. This color-correcting cream is infused with honey and propolis, offering a lightweight look that will soothe your skin's redness while protecting it from harmful UV rays.

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This Face Cream Creates Firm Skin

Amazon

Add a luxe touch to your everyday routine with this face cream that is designed to tackle any sagging, wrinkles, or dark spots that may be on your face. This product is made with peptides and nicinamide, providing a ton of hydration while brightening uneven skin tones.

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This Tinted Moisturizer With a Universal Tint

Amazon

Simplify your skincare routine with this tinted moisturizer that also serves as a sunscreen with SPF 46. The universal tint can blend seamlessly into all skin tones, while the dewy finish creates a lasting glow that you will love.

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