5 Ways to Know If a Side Hustle Will Fit into Your Life

Years ago, one of my mentors shared some advice that would change my life: “99 percent is hard. 100 percent is easy.” Kind of confusing at first, right? But stay with me. Most people live in the 99 percent. They really want more money, more freedom, more passion, more fulfillment, more impact, and more meaning. But they haven’t fully committed to doing anything about it yet. They’re only at 99 percent. This makes committing time to a side hustle hard. Here are five ways to know if a side hustle will fit into your life.

1. You want it 100 percent. If you’re already committed to the idea of making your side hustle a reality, you eliminate the mental stress and anxiety that comes with making the big decision to just make it happen.Because there’s no more gray area, it’s clear what you need to do — say, building a professional website for your new biz or drafting a freelance work contract. Instead of moving a little bit in many different directions, when you’re at 100 percent, you direct your energy toward making huge strides in one direction. After watching my clients build successful side hustles, I learned that success ultimately comes down to two things: commitment and action. That’s what living in the 100 percent is all about.

2. You’ve been thinking about it for a long time. Chances are, if you’ve been thinking about a side hustle for 12 months or more, you are truly ready for one. When something has been filling up mental space over time, it’s a big sign that you’ll make it work, because it becomes too painful to NOT do it. When you make the decision to go after your passion project, the time previously spent procrastinating becomes time spent creating.

3. You’re productive. Are you a go-getter? Do you get stuff done? Are you always striving for better? When you care about productivity, efficiency, and making stuff happen, a side hustle will slide into your life like any other project.

4. You’re a planner. Dr. Stephen Covey, educator, speaker, and author of The 7 Habits of Highly Effective People, once said, “Don’t prioritize your schedule, schedule your priorities.” Is this you? Do you plan ahead? Do you keep a tight calendar? If so, you’re already a step ahead. Your stellar planning skills will come in handy when running a side biz.

5. You’re a doer. When you’re 100 percent in, you’re devoted to making your careers goals a reality.But when you’re only 99 percent there, it can be hard to put your side hustle first. There’s still some gray area when your friend invites you to her son’s birthday party, even though you planned to email some potential clients. Or there’s a Big Little Lies marathon on HBO, even though you should be writing articles to pitch media outlets. Or your boss offers you a promotion that’ll mean more hours and less fulfilling work, but it’s nothing more than a slightly better job title.

When you’re 99 percent in, you’re not sure what to do. There’s wiggle room to go to the party, binge HBO, take the promotion, do the things that won’t really bring you long-term happiness. But when you’re at 100 percent? There’s no alternative. You do what it takes to make your dreams a reality. Period. Because you DO.

Did you recently decide to launch a side hustle? Tweet us about it @BritandCo!

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We know it's not uncommon to find yourself a little strapped for cash in the summer. And it's definitely not uncommon to want to work for an additional line of income to fund an upcoming big trip or to be able to afford that one-bedroom apartment you've been eyeing and retire from living life with roommates. Getting yourself a side hustle is the best way to put some supplemental money in your pockets. It's not always fun or easy, but it can definitely be rewarding.

With summer in full swing, starting a side hustle is as appealing as ever. Have a beach vacation planned but low on funds? Get a side hustle. Want to be able to take a few Fridays off but worried about missing out on the income from your nine-to-five? Get a side hustle. Going to one too many rooftops for after-work drinks with coworkers? Get a side hustle to pad your wallet, and use budgeting apps like Mint to track your progress. If you share finances with a partner, you can even see where your household could benefit from some added earnings by using Turbo's Household Income feature.

Here are some popular side hustles you can start this summer and smart ways to make those dollars work for you.

1. Become best friends with your neighbor's dog. With dog-walking apps on the rise, it's becoming more and more popular to help out your fellow neighbors by walking their dog when they need it most. Whether it be early in the morning, during the middle of the day when you're working from home already, or for an extended weekend, you can likely find some time into your day-to-day schedule. With tools like Rover and Wag, you can sign up to be a dog walker when it's convenient for you (good for in between classes and after work). A 30-minute stroll through the park costs a pup's human $20 (sometimes more in larger cities), and an hour costs $30.

2. Turn that brain into money. Whether you're a recent graduate looking for extra cash or looking to give back academically, there is definitely money to be made. Colleges are becoming more and more selective in who they admit, making parents more motivated to shell out for tutors across all subjects. Tutoring in specific topics can make you good money, but parents are willing to pay the big bucks for SAT/ACT tutors. If you did well on either of those tests, you can leverage that into charging anywhere from $50-$100 an hour.

3. Have car, will travel. If you look at the apps on your or your best friend's phone, you're more than likely to see an entire folder dedicated to transportation, e.g., Lyft, Uber, Curb, and Via. The trend of ridesharing and on-demand cars is all the rage, so why not capitalize on it? It's easy to sign up for Lyft and Uber, with one catch: You do need a car. Once you're signed up and ready to hit the road, you're able to turn on the app and pick up passengers whenever it makes sense for your schedule.

4. Be your own boss and start your (fill in the blank) blog. It's not a simple task to start your own blog and gain a strong following, but if you are a subject matter expert in a certain industry (design, travel, fashion, etc.) and have a passion to share your story, it can be very lucrative. If you're passionate about writing in general, you can also look for freelance postings at your local newspaper or an online publication you follow religiously.

Do you have any tips for earning some summer money? Share them with us @BritandCo.

(Photo via Getty)

Dunkin'just dropped a new specialty donut flavor alongside their spring menu, and it’s already got fans in a doozy. Inspired by perhaps the most sugary dessert out there, cotton candy, it’s not hard to see the treat going downhill (AKA being way too sweet). Plenty of Dunkin’ fans are still skeptical about the new flavor – making this the most divisive donut drop in a hot minute.

Read on to learn more about Dunkin’s Cotton Candy donut and the best fan reactions to the new flavor!

Dunkin’

Dunkin’ describes their all-new Cotton Candy Specialty Donut as “asweet throwback for kids and kids at heart.” It’s a filled donut full of cotton candy-flavored buttercream that’s then topped with strawberry icing and blue sprinkles.

But is it really as “whimsical and delicious” as the chain claims? Dunkin’ fans on Reddit had a lot of thoughts.

Reddit

If you’re wondering about the true flavor, one person who tried it reported that it tasted like a combo of bubblegum and cotton candy ice cream. Another person liked that it was “very balanced.”

“Not a fan of cotton candy flavored stuff but this was pretty good or at least better than expected,” one customer reported on Reddit. “The doughnut wasn't overly sweet and I liked that the cotton candy flavor was all in the cream. I also liked how soft the dough was.”

“I really liked how the filling was more fluffy and airy compared to regular donut filling!” another person said. “The cotton candy flavor was quite subtle which I think was for the best lol.”

Reddit

While plenty of people were pleasantly surprised by the Cotton Candy Specialty Donut, others could not find the strength to stomach it.

“Not appetizing to me at all but it looks cute,” someone said.

“I actually think Dunkin's R&D is run by tweens,” another commented. “Cotton candy donut, how ridiculous.”

Dunkin'

This is a treat you just have to try for yourself. No matter what you think about the Cotton Candy Specialty Donut, you can also snag some other great items from Dunkin’ this spring, including the all-new Blueberry Sprinkle MUNCHKINS and Ham & Swiss Pretzel Sliders. They also launched an Arctic Cherry energy drink and brought the famed Dunkalatte for sippers to enjoy!

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Is this the year you make the leap and become your own boss? Having a side hustle could be the way you do it. So if you love to cook for a crowd, know how to bake killer cookies, or want to bottle the salsa that friends and coworkers all say you should sell, jam on. To help you get started or take your business to the next level, we tapped five female entrepreneurs in the food industry to share their best tips for creating a successful side hustle.

Start slow

Getting to the point where your side hustle is your main source of income takes time. Megan Gordon, founder of Marge Granola, says, “Honestly, unless you have an impressive financial cushion, give yourself a break and start slow (preferably even while working for someone else to ensure you have some solid income). I see a lot of under-funded businesses and struggling small businesses, and making smart fiscal decisions for the company can become really hard if you’re in a desperate spot yourself.” Gordon started her granola company in 2010 after making a transition from teaching in a high school to food writing and catering. She sold Marge Granola in 2017, all the while writing about food for income and as a creative outlet. Gordon stresses the importance of keeping an eye on finances. “While it’s awesome following your passion and seeing a dream through, it’s important to realize you may not pay yourself for at least a year (I waited two years), so as unsexy as it is to think through the financial reality, it is really critical,” she says.

Fulfill a need

“Today there are hundreds of gluten-free mix companies alone,” says Beth Hillson. When she started Gluten-Free Pantry in 1992, none of that existed. She’d been recently diagnosed with celiac disease and that diagnosis kick-started her packaged mix company, which she ran from her basement for the first three years so she could keep costs down and take care of her son until he became school-aged. It took two years to make it her primary business, and she eventually sold the company in 2005. Over time and as a result of building a customer base, she found community with her customers too. “Gluten Free Pantry filled an important need for them. As Gluten Free Pantry grew, our relationships grew stronger. Our customers became my best sales force,” Hillson says.

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Allow yourself freedom to pivot

Gordon didn’t start with granola as the focus of her company. Instead, Marge began as a baked goods company which offered pies, cookies, and brownies. “I narrowed it down to just granola a few years in as it was extremely popular and shelf-stable, and I could see a way to market to wholesale clients (pie is hard!),” says Gordon. “Plus, I became tired of all the overly sweet granola and cereal on store shelves, and knew I could make a superior product.”

Be a part of your customer market

Jules Shepard of gfJules says, “This business is too hard, too time consuming, [and] too draining to do it because you think you’re going to make a buck. You may, or may not, but your heart has to be in it to get you through the tough times, and the best way I know to have your heart in it is to be a part of the group you’re serving.” Shepard started her original flour company in 2008 before dissolving it over a disagreement with investors and later creating gfJules, a gluten-free flour company, in 2014. She currently augments her flour business by writing and working as associate editor at Gluten-Free & More magazine, as well as consulting on recipe projects.

Phone a friend

Gordon says that when you’re in the planning stages of starting a new business, it’s key to talk to people who are in the field you want to be in. “Don’t be afraid to reach out! You’d be surprised how many people will be willing to talk with you about their journey — or even field specific questions,” says Gordon. She’s paid it forward and finds it inspiring when others reach out with food business questions, as it reminds her of when she started out and the people who helped her.

Keep your head

While she was a full-time graduate student in 2013, Jessica Hilbert co-founded Red Duck Foods, a line of ketchups and BBQ sauces. She and her collaborators wanted to start a company from the ground up, be their own bosses, and set their own schedules. Since then, she’s learned that there’s no way to get around the fact that running your own business is hard. “There will absolutely be times when the water seems like it’s continuing to rise at such a fast rate that you aren’t sure if you can keep your face above its surface,” Hilbert says. “But then you have a really good day and that water level falls just as fast as it seemed to rise.” For the first two years after co-founding the company, she worked there part-time, working several “odds and ends jobs” on the side as well for about three years before being solely at Red Duck. Hilbert also emphasizes the importance of sharing the wins and losses of running your own company. “I learned how important it is to really like and respect your team (no matter how big or small) as people first and foremost because it makes the highs taste that much sweeter and the lows that much less bitter,” she says.

Be Patient

Tenacity goes a long way. Many people quit. It’s the ones who hang on who make it,” says Cybele Pascal of Cybele’s Free to Eat, a food-allergy-friendly pasta and cookie company started in 2012 that grew out of her cookbooks and subsequent reader requests. It took her two to three years after conception for her company to become her main thing. “It’s really true that success, the kind that sticks, usually takes a long time to build. Be patient. Know there are cycles. And things shift quickly,” Pascal says. She suggests finding a mentor or two who have been where you want to go and can provide insights about what they’ve learned.

Create lasting relationships

To make her granola company great, Gordon discovered the secret sauce came down to cultivating good relationships across the board. “Food trends come and go, but to really hang in there and become a strong regional (and even national brand), you’ve got to put in your time and connect with people,” she says. By the time she sold her company, Marge Granola, her granola was available in Whole Foods in the Pacific Northwest, as well as in regional grocery chains and nationwide via her website. For her, that meant connecting with customers personally online, [and] strengthening ties in-store with grocery team members knowing “who to call at a particular store if there was an issue and [being able to] chat with them about the weather or their mom’s health.” Connecting in-person when possible with her maple supplier forged a friendship and also helped her better understand the sourcing of the ingredient.

Don’t try to do everything yourself

Begin to delegate functions to others so you can free yourself to focus on growing the business,” Beth Hillson says. By the time she sold her company, it had national distribution in natural food and grocery stores, along with international coverage. Growing and scaling her business didn’t mean necessarily adding to the head count, but rather entailed smart thinking about where she could outsource. “Every day hundreds of problems and distractions come up,” she says. “The more you can build resources like a payroll service, co-packer, [and] sales team, the more you can stay focused on the primary goals of the company.”

Know your worth

Over the years of working in the food business, Shepard has learned a valuable lesson: “You have to stand up for yourself and not allow yourself to be put down. You know what you’re capable of, and never let anyone take that from you.”

Hire other women

Female-led businesses have better success rates. So I’ve been told,” says Pascal. “I have an all-female team except for my sales manager. And he grew up with four sisters and a single mother.” Above all, Jessica Hilbert keeps it real. “Don’t forget to laugh. At the end of the day, it’s just ketchup and BBQ sauce. Or cupcakes. Or granola. Or whatever your food business ends up being,” she says.

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(Photo via Brittany Griffin / Brit + Co)

TV shows have the unique ability to capture the cultural pulse of their time, and sitcoms might just be the greatest example. They're packed with relevant humor and characters that are supposed to be relatable, so they quickly become staples in homes across the country.

However, as we continue to evolve as a society, so do our standards, and plenty of shows you might've watched as a kid or teen now just seem dated or even downright offensive in hindsight. Here are some classic sitcoms that, while once iconic, haven't aged well.

Scroll to see all the sitcoms that actually aged really badly...

CBS

1. How I Met Your Mother

It's natural to have flawed characters in TV series, but one How I Met Your Mother character in particular, Barney Stinson, is especially problematic. Portrayed by Neil Patrick Harris, Barney is known for being manipulative and casually misogynistic.

For instance, he has a "playbook" of pick-up lines, regularly lies to women just to sleep with them, and perpetuates toxic masculinity. Barney's behavior might've been able to snag some laughs back in the day, but his disrespectful actions wouldn't be so well-received by audiences in 2025.

Warner Bros. Television

2. Two and a Half Men

Two and a Half Men continues to air on TV and stream across platforms, but that doesn't mean its premise isn't controversial.

Charlie Sheen plays Charlie Harper, a man who routinely treats women as objects for his own pleasure and perpetuates harmful gender stereotypes. Not to mention, Charlie's behavior is showcased in front of his young nephew, Jake, who becomes privy to situations that are way too mature for a kid.

Sure, there is humor in the tension between Charlie and his brother, Alan. Nonetheless, the line between comedy and inappropriate content is definitely blurred.

ABC

3. Ugly Betty

Both the title and plot of Ugly Betty probably wouldn't hold up if it were released today. The show revolves around Betty Suarez, played by America Ferrera, who is a smart, ambitious, and kind-hearted young woman. However, since she wears glasses, has braces, and doesn't follow fashion trends, she's deemed "ugly" and deals with constant ridicule after landing a job at a fashion magazine.

It's undeniable that Ugly Betty is packed with both funny and heartfelt moments. Nonetheless, the way the show treats Betty's looks and reinforces harmful beauty standards feels super outdated in our more body-positive and inclusive era.

20th Century Fox Television

4. That 70's Show

When you think of That 70's Show, you might picture the classic bell-bottom-wearing friend group sitting around, surrounded by clouds of smoke. Compared to how the character Fes, played by Wilmer Valderrama, was treated, the underage drug use seems relatively tame.

As the "foreign exchange student," Fes is not only given a name that reduces him to being an outsider, but a lot of the humor surrounding his character also just relies on racist stereotypes. That 70's Show might've intended to be lighthearted, but it's tough to imagine a modern sitcom leaning on so many old tropes.

CBS

5. Everybody Loves Raymond

Despite being a funny character, Ray Barone, played by Ray Romano, reinforces problematic gender roles in Everybody Loves Raymond.

He comes off as a passive husband who typically sides with his mother over his wife, leaving his wife to shoulder much of the emotional labor and household chores. This old-fashioned family dynamic feels especially inappropriate today when modern sitcoms are trying to challenge these old stereotypes.

CBS

6. The Big Bang Theory

The initial appeal of The Big Bang Theory centered around nerd culture being quirky and odd, but today, this kind of "otherness" just isn't considered funny anymore.

Each character also has their own specific issues, with Raj's selective mutism being played for laughs, Penny embodying the "dumb blonde" stereotype, and Sheldon's behavior that's exaggerated for comedic effect. In 2025, this sitcom seems repetitive and shallow since it leans too heavily on stereotypes.

Touchstone Television

7. Home Improvement

When it comes to Home Improvement, this show pushed a traditional narrative where men are defined by their roles as the breadwinners and having handyman skills; meanwhile, a woman's value is tied to her appearance and household duties.

Tim Taylor, played by Tim Allen, is a one-dimensional character whose storyline almost totally revolves around his role as the host of "Tool Time," a fictional TV show. Not to mention, there's the "Tool Time girl," a woman whose sole purpose is to stand and look attractive while introducing Tim and his co-host. The lack of depth and outdated gender tropes make Home Improvement a tough watch today.

CBS

8. According to Jim

On a similar note, the show According to Jim features a father, played by Jim Belushi, who embodies traditional gender roles. His behavior doesn't fit the mold of the typical sitcom dad, though, since Jim is always lying to his wife and sister, interrupting others, and acting just plain rude.

In hindsight, Jim's character perpetuates misogyny and being overly macho, something that probably wouldn't fly if made today.

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The 'blush-draping' makeup trend is taking the internet by storm, and it's easy to see why. It creates a sculpted, lifted look with minimal effort, highlighting your best features and giving you a soft, natural glow. While typical blush application focuses on the apples of the cheeks, blush draping involves applying it in an upward motion to the temples, blending it toward the forehead, and even in the jaw area. It creates a high-cheekbone effect, adding warmth and a sun-kissed element that feels natural and not overdone. Convinced? We've curated a list of our favorite products to nail the look, from jelly blushes and dewy lip-stains to foundations that provide the perfect base.

Thanks for reading about our favorite finds from across the internet! FYI: We participate in affiliate programs and may get a share of the revenue from your purchase.

This Lip Set Comes With The Hottest Color Options

Amazon

Infuse your lips with a hydrating and luminous experience when you upgrade to this lip set. With six dewy colors to choose from, each shade promises to leave a long-lasting tint on your pout. The shimmering finish and velvet to matte options will leave a lasting glow.

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The Famous L'Oreal Lumi Glotion

Amazon

Summer is approaching fast, and there's nothing better than that dewy and glowy makeup look. The L'Oreal Lumi Glotion is a product that you can apply as a base layer for the rest of your makeup or wear alone to get a subtle tinted moisturizer that will highlight all of the high points of your face and add a touch of bronzer to the rest. It's truly an all-in-one product you need in your collection.

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This Foundation Can Do It All

Amazon

It's time to toss those makeup products that are drying and irritating for your skin and upgrade to K-beauty, which will make a difference in no time. This foundation not only hydrates your skin but leaves a natural, lightweight finish that will stay on all day and night. The cherry on top is the SPF 50+, which is a must-have for the warmer seasons ahead.

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A Lip Oil That Comes in Neutral and Deep Shades

Amazon

Keep your lips hydrated and glossy with this lip oil. This nourishing formula is packed with plant-based oils that deliver a high-shine finish while protecting your lips from the season’s chilly air.

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An Eyeshadow Pallet With Complimenting Colors

Amazon

This two-in-one eyeshadow palette is ideal for creating an autumn-themed sunset effect. It features a matte burnt orange shade that pairs beautifully with shimmery gold. With various color combinations available at an affordable price, you can easily pick up more than one.

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This Liquid Lipstick Won't Budge

Amazon

Feel prepared for every opportunity summer throws your way thanks to this liquid lipstick, which has up to sixteen hours of wear. This lip product creates a vibrant look on your lips and is finished off with a matte cover that ensures your look is both kiss-proof and smudge-proof.

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This Foundation for Your Dream Skin

Amazon

This foundation is the secret to flawless, dewy skin that everyone has been raving about. Its exclusive puff applicator ensures a smooth, long-lasting finish, promising the most flawless makeup look that can last the night.

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This Makeup Palette With All Your Beauty Essentials

Amazon

This Laura Geller New York palette includes a bronzer, two highlighters, blush, and three eyeshadows, all in stunning neutral tones to give you a pretty, glam finish in one compact package.

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A Lip Tint for Sipping on Summer Beverages

Amazon

Tint your lips in one simple step with this lip tint, which the internet is in a frenzy about. This weightless and moisturizing product keeps your lips looking vibrant and fresh, ensuring you can drink your favorite summer sips without any transfer or smudging.

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This Glow Skin Balm Is a 4-in-1 Wonder Cream

Amazon

The Missha Glow Skin Balm is a four-in-one skincare wonder. It works as a primer, moisturizer, morning mask, and illuminating cream, leaving a dewy, luminous finish that lasts all day.

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K-Beauty Brand Palace Identity Has Just Released This Blush and Highlighter Palette

Amazon

TikTokers are gushing over the packaging of this new K-Beauty Brand Palace Identity Blush Palette. This three-in-one palette is a gilded lotus-carved mirror box with jewelry-level craftmanship. Each palette includes a three-color selection of blush, eye shadow, and highlighter, intended to be used for layering and mixing.

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This Cushion Foundation Blurs Your Imperfections

Amazon

A satin finish is just one product away with this cushion foundation that has the internet in a frenzy. This foundation is infused with an anti-aging serum, bringing a radiant finish to your skin with each use. It's easy to apply and creates a timeless look that everyone will love.

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This CC Cream To Replace Your Foundation

Amazon

Name something that this CC Cream can't do. Its feather-light formula adjusts to your skin tone, reducing redness and imperfections for a complexion that will radiate all day and night. It is perfect for anyone who is looking for a lighter option than foundation without sacrificing the dewy finish.

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This Setting Powder Is Subtle Yet Chic

Amazon

Prepare for all of your summer Instagram pictures with this setting powder that will blur your imperfections like never before. This product allows you to even out your skin tone while creating a subtle luminous finish that you are going to fall in love with.

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These Floral Lipsticks Will Have You Channeling Spring

Amazon

These floral lipsticks are almost too pretty to use, but once you realize how hydrating they are, you'll want to use them every day! The color-changing formula gives you the perfect shade every time, and the beautiful packaging will make you buy them for all your friends, too.

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A Cinnamon Lipstick That Works as a Liner

Amazon

Dark and dramatic lip colors are a fall essential, and this lipstick is a perfect choice. Priced affordably at just $5, it comes in multiple stunning shades. Its non-tacky formula works as both a lipstick and liner, and you can easily layer gloss on top for added shine.

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This Face Blur Cream Protects Your Skin

Amazon

Prep your skin for a day of makeup, blur your imperfections and protect your skin from the sun all at the same time with this face blur cream. The SPF makes this product a must-have for the sunny season, ensuring your skin not only looks good but feels good, too.

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A Lip Stain That Lasts

Amazon

Using a lip stain is a guaranteed way to get a lasting lip look all day long. Beyond its role as a lip color, it can also be used as a liner, ensuring a smudge-free application. With over forty colors to choose from, this stain offers a versatile selection for every mood and occasion.

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This Foundation Powder Is Iconic

Amazon

There's no such thing as oily skin in the summertime when you have this foundation powder that allows you to minimize your pores and control your oil like never before. This product will leave a matte finish on your skin, ensuring you're always picture-perfect throughout the season.

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Maybelline Just Dropped These New Shadow Blocks in a Stacked Eye Shadow Trio

Amazon

These newly dropped Maybelline Shadow Blocks are great if you wear the same shadow look regularly, or if you need something compact for travel. Each block comes with three different shades which all work together for an overall look. They are really user-friendly and not overly pigmented, so great for everyday use.

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Keep Your Lips Hydrated With the Lip Glow Balm

Amazon

For lips that look as good as they feel, try this Lip Glowy Balm. This convenient balm provides powerful hydration, locking in moisture longer and leaving your lips feeling soft and silky.

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A Serum Skin Tint With SPF 40

Amazon

This soothing skin tint works like a serum, visibly hydrating and smoothing the skin's texture. Niacinamide helps smooth and tone, while hyaluronic acid plumps and hydrates. Plant-based squalane gives a moisturizing boost that improves elasticity without being comedogenic. The addition of SPF 40 protects your skin from UVA, UVB, and UVC rays as well as environmental pollution and blue light.

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This Face Primer to Look Picture-Perfect

Amazon

There's no better way to prepare your makeup than with this face primer. This skin-smoothing Amazon gem not only sets your skin for a flawless beauty look but also blurs imperfections while illuminating.

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Make 'Em Pop

Amazon

This under-eye highlighter stick was made just for this makeup trend! The peachy color goes tight on your waterline and makes your eyes pop in an absolutely wild way. You're going to wonder why it took you so long to realize a little bit of light coloring would look so fantastic under your eyes, and then you'll use it every day.

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This Eye Serum Is Worth Every Penny

Amazon

Name something that this eye serum can't do. Whether you're looking for a product that can hydrate your under-eye area or maybe reduce the dark circles or puffiness, this gem can do it all. It also doubles as a makeup concealer, providing you with everything you need and more.

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This Complexion Stick Can Cover Anything

Amazon

Conceal your blemishes while also correcting the color with this complexion stick infused with turmeric and hyaluronic acid. This medium-coverage tool creates a natural finish that will feel as good as your skin will look. It's a must-have for touching up throughout the day.

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You'll Obsess Over This One-Step Corrector

Amazon

You'll wonder how you ever lived without this one-step corrector after just one use. Green tea, peach, and lavender blends work together to prime, brighten, and moisturize skin while counteracting everything, from redness to dark circles. As this five-star reviewer shares, it's so low maintenance that you can use it on its own: "When I use this product, I don’t even need to wear foundation."

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This Eyeliner Pencil for Your Waterline

Amazon

Make your makeup last through the sweat and tears of summer thanks to this eyeliner pencil, which comes in a ton of different shades. This bold shade brings a dramatic effect to your makeup look, ensuring you stay flawless throughout your day.

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Go Subtle With This Cheek Tone Jelly Blusher

Amazon

Give just that perfect little bit of blush with this jelly blusher. It's a natural and buildable color perfect for a little bit of flush.

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This Lip Balm Responds to Your Skin's pH

Amazon

This great lip balm is all the rage right now! It reacts to your skin's pH to turn just the right shade for your lips. That means no more hunting for that elusive color that perfectly matches your skin tone. We all waste too much time on that hunt, and for no reason now that this lip balm exists.

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Everyone Needs a Good Lip Tint

Amazon

This moisturizing and non-sticky lip tint gives the perfect amount of color. The fresh hue lets lips shine through with that extra boost of color.

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This Foundation Is a Cult-Favorite

Amazon

When they say that this foundation keeps you covered, reviewers are not messing around. This affordable and long-lasting product blends into your skin seamlessly, creating a flawless finish that you are going to want to show off this season.

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An Award-Winning Finishing Powder With Light to Medium Coverage

Amazon

This powdered foundation comes in a wide range of shades and self-adjusts to your skin tone for a seamless match. Praised for its matte finish that resists caking or creasing, it’s a go-to for achieving a flawless look.

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Bright Eyes Even If You Overslept

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This full-coverage concealer diminishes the look of dark circles and fine lines while instantly brightening your eyes for a fully rested look every day.

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This Palette Set to Complete Your Look

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Stay prepared for all of the summer plans that might come your way with this palette set, which includes blush and face powder infused with a luscious blend of hydrating butter. These powders melt into your skin, leaving a radiant finish and timeless beauty.

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This Eye Brightener With Instant Results

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This eye cream combines the long-term benefits of hyaluronic acid and shea butter to soften and brighten your skin over time while also acting as a medium-coverage concealer for instant results. Its pink tint neutralizes the blue tones often visible under the eyes.

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This Serum Foundation to Replace Your Old Routine

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Achieve flawless coverage and a dewy finish with this serum foundation that will become a go-to in your everyday beauty routine. Not only is it lightweight and long-lasting, but this foundation also leaves a radiant complexion without the chemicals that are in traditional makeup.

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This Lip Stain for All-Day Beauty

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There's no need to reapply your lipstick throughout the day when this lip stain will last all day and night. Once you apply it, the color sets and stays in place, even through eating, drinking, and all your daily activities. You'll be amazed at how long-lasting and smudge-proof it is, giving you a hassle-free lip color experience.

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This Foundation Will Become a Go-to

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Not only does this foundation have a smooth and easy application process, but it also works to provide you with the coverage you need without sacrificing the luminosity. It's reliable for all skin types, offering a lightweight option that doesn't compromise perfection.

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Have Some Fun With This Tinted Mushroom Lip Gloss

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Makeup doesn't need to be so serious, and this tinted mushroom lip gloss proves it. The subtle tints are perfect for a minimalist look, and you really can't beat the mushroom-shaped containers.

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Get Buildable Color With This Jelly Tint

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This jelly tint has a moisturizing texture that produces a sheer, buildable color. The cooling gel gives long-lasting wear that is non-sticky and won't smudge.

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Hyaluronic Lip Balm for Intense Moisture

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This newly released Kosas Lipfuel Hyaluronic Active Lip Balm deeply hydrates and nourishes the lips with plant-based oils. Active ingredients, like hyaluronic acid, work to plump and smooth the lips, making the appearance look fuller and more youthful.

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A Lip Stain That Lasts All Day Long

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Eliminate the need for makeup touch-ups with this lip stain. You can use it on the border of your lips to act as a lip liner or cover them completely to replace the need for lipstick. It has a peel-off formula that will leave you with stunning results that last throughout the day. You can even top it off with some gloss for a shiny finish.

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This Eyeshadow Stick Stays in Place

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There's nothing worse than looking in the mirror just to see that your flawless eyeshadow look has smudged across your face. That's why this eyeshadow stick is a staple for the summer. With its creamy formula and subtle sparkle, you can easily shine from day to night.

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Get Addicted to the Sparkle With This Glitter Lipstick

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Ditch the neutral look, and go for something bolder with this glitter lipstick. It creates a bold dimension to the face with shimmering glitter that demands attention.

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A Tinted Moisturizer With SPF 35

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This tinted moisturizer provides sheer coverage with a dewy finish. The super-lightweight formula is full of nourishing ingredients, like hyaluronic acid and licorice root extract, for all-day hydration, while zinc oxide protects your skin from harmful UV rays.

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Eye Balm That Brightens Dark Circles

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Let's face it: Sometimes dark circles happen, whether or not we've had a great night of sleep. This eye balm contains peptides and collagen for a firming, brightening effect, and the ultra-hydrating formula gives our under-eyes a much-needed boost.

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Protect From the Sun's Rays

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This lightweight Korean balm is a must-have for skincare. It doesn't just protect your face from the sun's harsh rays, it also nourishes and hydrates your skin, helping to reduce those fine lines and wrinkles that sun exposure causes. It's a lightweight balm that goes on smoothly and feels fantastic.

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Use a Versatile Multi-Stick for an Easy Makeup Routine

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This multi-stick by e.l.f has almost 60,000 ratings and is super affordable. It can be used as a blush, lipstick, and eyeshadow. It's perfect for giving a beautiful sun-kissed glow.

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Transform Your Look With This Peel & Reveal Lip Stain

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Surprise them with a long-lasting lip color that’s a hit on TikTok. Ideal for teens and adults, this lip color changes from an indigo shade to reveal the final color, ensuring a fun and unique makeup experience. It's smudge-proof, making it a fantastic gift for those who love experimenting with their makeup.

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This Liquid Blush That Every Makeup Guru Recommends

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Makeup trends come and go, but we really hope that this one stays for a while. Every makeup guru on TikTok has been slowly introducing their secret hack for the most rosy cheeks! This liquid blush was their little secret to obtain the most gorgeous makeup look that adds the slightest touch of pink.

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