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TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

What is color therapy?

Color therapy is a holistic, non-invasive modality used for the body. Historical figures such as Pythagoras (circa 2,500 years ago) applied “color light” therapeutically, while “color halls” were used as a means of treatment in ancient Egypt, China, and India. The modern medical pioneer patron of color therapy was Niels Finsen of Denmark in 1877. He discovered that visible light was how ultraviolet or red light energy could heal wounds, bacterial infections, or scars. Sounds familiar? In this present, infrared light therapy is used for pain relief, improved sleep, inflammation, facials, detoxes, and more. Knowing this, you can see why color and light restores our mind, body, and emotional needs.

There are many ways in which you can work best with color therapy. To implement physical changes, you can update your selection of colors in your clothing, nail colors, makeup palette, or home decor. For the mind and emotional system, you can work with colors through visualization practices like art, meditation, or a color therapy lamp.

How Can Color Therapy and Astrology Work Together?

Color therapy works by frequency or wavelengths of colors, which can have a physiological or psychological impact on our well-being. Using appropriate colors guided by your zodiac sign can rebalance or harmonize your body’s energy centers. How can color therapy integrate with your zodiac sign? It begins by knowing and working with your Sun sign, granting you more confidence and understanding regarding your direction. It extends our overall vitality and spreads endless radiance in our lives. It fuels our well-being and emits light wherever it touches in the birth chart. In principle, our Sun sign is our destination point, our identity. Now, the Sun Sign is where we can reach that higher level of understanding about our process and how we will experience fulfillment in this life. Incorporating color therapy guided by astrology can help you obtain confidence, and when you feel balanced, you make sound choices.

​How Colors Align With Zodiac Signs

Observing the astrological signs, they are all categorized within the elemental values. Starting with fire, the signs Aries, Leo, and Sagittarius are placed within this element. These signs hold precedence over the esoteric realm of spirit as they are meant to initiate, inspire, and teach. Fire tones are within the spectrum of golds, reds, and oranges.

The signs Taurus, Virgo, and Capricorn reside within the earthy realm. They are supportive, detailed, and persevering in nature. The earth element enables humanity to take a firm stance involving patience or consistency. Deep greens, grays, and navy are colors that hold a grounded energy for these signs.

The signs Gemini, Libra, and Aquarius inhabit the air element. Those who hold this element strongly have the skill to circulate a constant flow of ideas, remain stimulated, and effectively communicate. Air energy guides humanity in the exchange of information, negotiation, and evolution. For clarity, the colors that best support these signs are yellows, pastel blues, or electric blues.

Ending with Cancer, Scorpio, and Pisces, these signs embody the water element. Natives with a strong water element are receptive to others' feelings and can be intuitive. They can also conjure creativity, withstand intensity, and dive deep into the world of dreams. Colors such as purples, deep reds, or soft greens can help these signs invoke self-love and confidence.

Colors for Each Zodiac Sign

Aries (March 21 – April 20)

Personality Traits: Aries is bold, energetic, and daring, often leading the way with confidence and courage. They are natural-born leaders who take on challenges fearlessly.
Chromatherapy Suggestions: Colors like red and orange help Aries channel their energy and passion. These colors promote confidence, courage, and an enhanced sense of purpose to match their bold nature.

Taurus (April 21 – May 21)

Personality Traits: Known for their patience, determination, and deep connection to nature, Taurus seeks stability and grounding. They are steady and reliable, with an appreciation for beauty and luxury.
Chromatherapy Suggestions: Earthy tones like green and brown are ideal for Taurus. These colors promote relaxation, groundedness, and stability, aligning with Taurus' need for balance and connection to nature.

Gemini (May 22 – June 21)

Personality Traits: Gemini is versatile, adaptable, and intellectually curious. They thrive on communication and change, with a playful and creative side. Their dual nature makes them curious and full of ideas.
Chromatherapy Suggestions: Bright yellow and light green stimulate mental agility, creativity, and versatility for Gemini. These colors foster communication and mental clarity, enhancing their natural curiosity and adaptability.

Cancer (June 22 – July 22)

Personality Traits: Compassionate, intuitive, and deeply connected to family and emotions. Cancer nurtures others and seeks emotional fulfillment. They are protectors and caretakers.
Chromatherapy Suggestions: Soft white, silver, and pale blue promote emotional healing, inner peace, and nurturing energy. These colors align with Cancer’s need for emotional well-being and tranquility.

Leo (July 23 – August 22)

Personality Traits: Leo exudes warmth, creativity, and pride. With their strong sense of self, they seek recognition and joy, and they inspire others with their vitality and passion.
Chromatherapy Suggestions: Gold, yellow, and orange help Leo amplify their natural creativity and vitality, enhancing their self-expression and sense of pride. These warm colors increase confidence and fuel their dynamic energy.

Virgo (August 23 – September 22)

Personality Traits: Virgos are known for their perfectionism, sharp intellect, and organizational skills. They are reliable, practical, and thrive on productivity and efficiency.
Chromatherapy Suggestions: Soft green and blue are ideal for Virgo, promoting balance, healing, and clarity of mind. These colors assist in maintaining a calm and focused environment, supporting Virgo’s need for order and tranquility.

Libra (September 23 – October 22)

Personality Traits: Libra values harmony, beauty, and fairness. They seek balance in all aspects of life, often striving for peace and cooperation in their relationships and surroundings.
Chromatherapy Suggestions: Pastel colors, particularly light blue and pink, promote peace, harmony, and emotional balance. These soft hues help Libra maintain their sense of equilibrium and enhance their diplomatic nature.

Scorpio (October 23 - November 21)

Personality Traits: Scorpio is intense, passionate, and deeply transformative. Known for their mystery and depth, they possess great inner strength and are drawn to uncover hidden truths.
Chromatherapy Suggestions: Deep red, black, and maroon channel passion, power, and transformation for Scorpio. These intense colors align with their transformative nature and help them harness their strength.

Sagittarius (November 21 – December 21)

Personality Traits: Sagittarius is adventurous, optimistic, and philosophical. They love exploring new ideas, cultures, and places and often share wisdom and joy with those around them.
Chromatherapy Suggestions: Purple and deep blue enhance spiritual growth, adventure, and wisdom. These colors stimulate the Sagittarian desire for exploration and wisdom while supporting their boundless optimism.

Capricorn (December 21 – January 19)

Personality Traits: Capricorn is disciplined, ambitious, and pragmatic. They take a methodical approach to life and are determined to achieve their goals through hard work and patience.
Chromatherapy Suggestions: Earthy tones like gray, brown, and navy support Capricorn’s need for focus, discipline, and groundedness. These colors help them stay on course and maintain a practical mindset.

Aquarius (January 20 – February 19)

Personality Traits: Aquarius is eccentric, innovative, and idealistic. They value independence and individuality, often challenging the status quo and embracing forward-thinking ideas.
Chromatherapy Suggestions: Electric blue and purple enhance mental clarity, innovation, and independence. These vibrant colors support Aquarius' need for originality and their intellectual pursuits.

Pisces (February 20 – March 21)

Personality Traits: Pisces is intuitive, empathetic, and imaginative. Known for their dreamy and artistic nature, they deeply connect to the spiritual and emotional realms.
Chromatherapy Suggestions: Soft green, seafoam blue, and lavender promote relaxation, creativity, and intuition for Pisces. These calming colors enhance their dreamlike state and encourage emotional balance and creativity.

​Color Therapy Visualization Technique

Now that you know which color vibrates with your zodiac sign, you can use this visualization technique to connect more with your Sun sign. Color therapy is a powerful tool for balancing energy, emotions, and well-being. By using the healing properties of colors, you can encourage emotional release, relaxation, and revitalization. Each color carries its frequency and vibration, which can help align and support different aspects of your life, from physical health to mental clarity.

This color therapy visualization technique will guide you through grounding, relaxation, and energetic renewal. Connecting with the colors that resonate with you will activate healing energy within your body and mind, clearing away any negative or stagnant energy. It’s a simple yet powerful practice that you can do daily to restore balance and promote a sense of calm and well-being.

Energetic Healing Visualization Technique

1. Position yourself comfortably or sit in a lotus position. Place your left hand over your heart area.
2. Take a deep breath through your nose, then exhale slowly through your mouth. With each breath, feel your body becoming more relaxed.
3. Focus on the soles of your feet and imagine an energetic pull grounding you, anchoring you in the present moment.
4. Take another deep breath, feeling a nurturing energy rising from the ground, reaching up to the soles of your feet. Allow this energy to gently move upward, relaxing and energizing your body—feet, calves, thighs, core, shoulders, arms, neck, face, and head.
5. Imagine a bright, glowing light in the sky above you. This light represents your Higher Self.
6. See the light spiraling down toward you, entering through the crown of your head and flowing through your body. As it moves, it changes into a vibrant color that resonates with you.
7. Take another deep breath and allow the colored light to fill your core center. Visualize it growing brighter and expanding with each breath, filling your entire body.
8. Imagine the light forming a dome or egg-like shape around your body, extending outward, cleansing your physical and energetic space.
9. Release any tensions, worries, or negative energy, visualizing them fading away into the ground. Trust the process of transformation.
10. Continue this visualization as long as you need. When you feel light and neutral, place your hands in a prayer position and silently offer thanks.
11. Visualize the light around you returning to its source, and when ready, gently open your eyes.

This practice can be done 1-2 times daily, ideally in the morning or before bedtime.

By integrating color therapy with your astrological sign, you can tap into a powerful tool for enhancing your mental, emotional, and physical well-being. These simple yet effective practices allow you to align with the natural flow of your energy and support your unique traits, helping you to feel more balanced and connected to yourself. Whether you choose to surround yourself with the colors that resonate with your sign or engage in visualization techniques, color therapy offers a profound way to nurture your overall health and personal growth.

Remember, your journey toward healing and balance is personal, and using the right colors can be an uplifting part of that process. Take time to explore the colors that speak to you and notice the subtle shifts they create in your life.

Do you wish to learn more about Lumi's work with astrology and her holistic approach? Lumi Pelinku invites you to dive deeper into your journey through an extended reading that can provide tailored insights and inspiration. Click here to book your reading today!