8 Steps to Turn Your Passion for Food into a Successful Business

Calling all food lovers! If you’re someone who wants to turn her culinary obsession into a thriving small business—whether it’s a neighborhood restaurant, hip food truck, or pop-up eatery—we’re here to tell you that it’s totally possible. And if you have a passion for a different small business, these tips can work for you too! It may seem daunting to make the leap from dream to reality, but it’s all about taking baby steps.

Wondering where to get started? We’ve put together a list of steps you should take when starting your own business. GoDaddy’s GoCentral product provides easy step-by-step guides on building beautiful websites to kickstart any business (and even personal wedding sites). Keep reading to see how Sophya, the owner of one of our favorite foodie businesses, The Donut Parlor, followed these steps to make it work. Let’s dive in!

1.Do research. You probably already have an idea for what you want your business to be. Now it’s time to scope out what is already in the market. Ask yourself: Is there a need for your product/service? Who is your audience? Who/what is your competition? What will you do to stand out? By asking yourself these questions, you’ll be able to figure out if your small business idea has potential for success.

2. Write a Business Plan. When you’re ready to go from idea to action, it’s time to write a business plan. A business plan will help guide your business from start-up to establishment to growth. Find a business plan template online and write out your responses. Putting things on paper helps bring clarity to what you hope to achieve and how you plan to do it. Don’t worry about making it perfect — business plans change over time. Just getting one written out is always better than not doing it at all.

3.Make a financial plan. Time to talk money! Starting your business will involve some investment upfront, as well as money to cover ongoing expenses before you make a profit. Make a spreadsheet to estimate start-up costs for your business (insurance, branding, inventory, licenses and permits, etc), in addition to what you think you’ll need to keep your business running for at least a year (rent, utilities, marketing, etc).

4. Choose and register your domain name. When you choose a name, check if it’s already trademarked or currently in use, and then register it on GoDaddy so it’s all yours. Make sure to keep your domain name aligned with your business name to help customers find you, and remember there are a lot of new domain TLDs for you to choose from, such as .restaurant, .cafe, .nyc, and .miami. If your perfect name is already taken, ask GoDaddy to broker a deal for it or see if it’s available via online auction (similar to eBay). Don’t forget to check that your business name is available on all social media platforms as well!

5.Build your website. Okay, so normally building a website is more like a big step rather than a baby step, but GoDaddy’s GoCentral product makes it easy! GoCentral is simple to use and affordable, which is why tons of food business owners use it to create beautiful, easy-to-navigate websites. Bonus: GoCentral automatically creates a Facebook page after your website is published. Could it get any easier?

6. Get licenses and permits. Whether your business is solely online or you’re also brick-and-mortar, you will need to do some paperwork. First determine which types of licenses and permits you’ll need. For a food business, you’ll need a business license, a health permit, and a state tax permit, but if you’re selling jewelry at a local fair, you’ll need a state seller’s permit. If you’re only selling online, check out this article to see what licenses you need.

7. Sell your product or service. If you’re at this point in the game, pat yourself on the back! It takes a lot to put something on the market and you did it! If you’re starting a restaurant, be sure your website integrates with online ordering and reservation sites. If you’re selling online, your website should help you keep track of which products are selling and which aren’t. This will help you determine how much inventory you should keep of each product, and it’ll also help determine what your audience likes so you can make more educated decisions as you move forward.

8. Promote your business. In addition to social media and SEO optimization (learn more about SEO here!), contact other organizations, businesses, or events to see if you can collaborate with them to promote your brand. Set up a stand at your local farmers’ market, a craft fair, or a trade show to sell and to network with other small business owners. Getting involved in the small business community will only help!

It’s definitely nerve-wracking to start a business, but it’s also very possible! Remember that you’re not in it alone. Many people have started successful small businesses, like Sophya Kheim. Her Arizona-based donut shop, Donut Parlor, was only open for a year before it was voted #1 Donut Shop in Arizona.

Opening Donut Parlor was truly a team effort. Sophya has a technical background and focuses on the backend of the business, like payroll, paperwork, and accounting, while her brother, Chhaya Tan, runs the business on-site and helps bake. Sophya also collaborates with many organizations, events, and restaurants to raise awareness for the shop.

When starting Donut Parlor, Sophya relied on GoDaddy’s GoCentral product as an easy way to get her beautiful website up and running. Everyone loves a good donut photo, and Sophya was sure to add a colorful photo gallery of her delicious donuts.

Sophya tells aspiring small business owners, “There will be rough days with long hours. There will be days where you want to give up. It was a huge sigh of relief when we opened our doors and made our first sale, knowing that it was all worth it. Just keep moving forward and never give up.”

Don’t call it a dream; call it a plan — amiright?

Start making your passion into a business! Share your photos on Instagram using #britstagram

Author: Irene Lee and Sophya Kheim

Photography: Donut Parlor

This post is a collaboration withGoDaddy.

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces


We love Halloween here at Brit + Co, I mean really love it. And we also embrace the celebrations in all of their forms, from IRL blow-out bashes to WFH office parties. If you've got a virtual Halloween party to attend on Zoom with your remote team or friends across the country, here's how to get dolled up for the best costuming and celebrating from a Zoom-y distance. Keep reading for fun ways to dress up with wigs, makeup, and festive tops without having to worry about what you've got on the bottom — basically, the costume version of a mullet. Happy Halloween!

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Pirate

Ahoy, matey! Just grab a red scarf, eyepatch, striped shirt and a fishtail side braid for this classic and super easy costume.

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Flamingo

This makeup is on point. Here's how to DIY this feathery look.

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Unicorn

Fulfill your magical dreams with this DIY unicorn costume.

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Cleopatra

Stand out with a costume that's part-Ancient Egyptian, part-badass babe. With some eyeliner and well-chosen accessories, you'll be able to craft up a Queen-of-Egypt-inspired Halloween costume that's sure to blow your Zoom party guests away.

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Rosie the Riveter

White button down and red polka dot headscarf, easy peasy. For the hair, pin up half of your hair and twist it up into a bun. Then take the rest of your hair and create another bun a little lower on your head. Top the look off with the scarf, and you'll be riveting in no time. :)

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Princess Leia

Best buns on the planet! Create this iconic hairdo with this easy hair hack.

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Elsa

Does Frozen still melt your heart? Be everyone's favorite snow queen with this DIY costume.

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Holly Golightly

Top off your top knot with a tiara, then add a LBD, pearls, coffee and sunnies.

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Angry Bird

We've seen this costume before, but this look is too dang cute to pass up. Especially when all you need is a yellow wig and some craft supplies. Draw out the face onto felt and cut it out, then glue the head piece to a headband. Everything else can be taped to the wig.

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Creepy Clown

Whether you're going for a clown or a mime vibe, this kinda creepy, kinda cute look will achieve all of your Halloween dreams.

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Day of the Dead

Dress up as a Dia de los Muertos sugar skull with this easy DIY tutorial.

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Lady Gaga

It's been quite some time since Gaga donned her signature bow, but we'll never get enough of it. Head to our Hair Bow tutorial here for the full how-to.

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Pumpkin

Okay, this may be really, really basic, but it is a Halloween staple. Plus, it's the one time of year you can wear all orange, all the time. Grab an orange wigand go!

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Queen of Hearts

Ace this Queen of Hearts costume with ared wig or red spray dye!

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Frenchie From Grease

Here's an excuse to break out that cute pink wig in your closet. Add a Pink Ladies jacket and bubble gum and you're ready for beauty school!

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Strawberry Shortcake

You can go with the full Strawberry Shortcake costume or just order a pink wig and bonnet— then add freckles and a pink top and you're Zoom ready!

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Pop Art

If you are looking to really up your costume game and stand out on Zoom, go for this pop art makeup look. Pop on some comic leggings (totally WFH-friendly!) and yellow wig too.

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Vampire

Don a black lip and eye makeup, then use that same eye makeup or black face paint to create a faux widow's peak. Spooky!

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Jem

We are as obsessed with our '80s cartoon characters as we are with wig costumes. For bright pink tresses, Jem is an absolute must!

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Cruella de Vil

This fierce villain oozes style, even if she is totally evil. Use spray hair dye on half of your head, then top off the look with red gloves, a faux fur coat, cigarette holder and a little Dalmatian. Oh, and that evil cackle is essential.

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Kitty

Every girl's backup costume is also the perfect Zoom costume. We made our ears by attaching black foam ears to a headband, but you can easily find a readymade option at just about any store this time of year. Get the full Black Cat makeup tutorial right here.

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Witch

Don a black witch hat and follow this makeup tutorial for this spooky cool green witch.

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Black Swan

The hair hack here is that slick top knot and the crowning tiara, though the key to the whole scene is obviously those crazy eyes. Here's a great tutorial right herefor gals who want to go all out.

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Minion

Learn how to get the look of the cutest minion costume ever!

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Katy Perry circa 2014

Or go for any of Katy Perry's Dark Horse video costumes with these Brit + Co DIYs.

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Mad Hatter

This Mad Hatter costume is pretty easy to replicate. Grab a brown jacket from your closet, orange wig and top hat. The thread holster is made by stringing thread spools onto yarn and draping it over the shoulder. The makeup is an understated version inspired by the original, but really easy to recreate. And yes, those are fake eyelashes as eyebrows!

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Mime

You can just stay on mute!

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Pippy Longstocking

Recreate Pippy's completely insane pig tails with this easy DIY trick.

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Barbie

Your co-workers will immediately get the idea once you show up with your pink visor, watercolor swimsuit and bike shorts outfit! They may even get a little jealous!

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Poison Ivy

"That girl is poison" best describes former botanist turned green seductress Poison Ivy. See how you can DIY this costume here!

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Gamora from Guardians of the Galaxy

Maybe you prefer to be a bada**, take no prisoners green goddess like Gamora from the Guardians of the Galaxy franchise. For fun, you can try your hand at method acting by acting like her during your virtual Halloween party. Just try to keep the sarcasm on the lighter side.

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Minions

To make things more fun, you and a few co-workers can dress up as Minions! It's a DIY-costume that's inexpensive and funny.

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The Sanderson Sisters

Hocus Pocus is basically life for the Brit + Co team so it only makes sense to show up to your virtual Halloween party wearing one of the above costumes!

Planning any virtual Halloween gatherings? Share your costumes with us @BritandCo!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial

As I grow older, I’ve come to appreciate the finer things in life. I’m no longer investing in things that don’t truly serve me, especially items that simply won’t last long-term. I’m certainly more particular about the clothes I buy (and even more so the materials they’re made of), and I often have to think twice or thrice before adding some silly little home decor to my cart. These days, I’m more likely to save my hard-earned money for life experiences like vacations and concerts, maintenance items like my car and bike, and a damn good night of dining out.

Past these, there are a handful of comfort purchases that are totally worth the money, according to a select group of millennial Redditors under r/Millennials. From luxury skincare products and high-end kitchenware to travel and sleep necessities, I’m truly amused by (and learning a lot from!) their responses to the question: As you’ve aged, what comfort/luxury items have you decided are worth the money?


Here are the little luxuries they buy every time.

What do millennials spend the most on?

Thirdman

Before digging into the little luxuries of it all, let's see what millennial spending habits look like in general! According to Investopedia, millennials are actually more "value-oriented" when they spend money — likely inspired by the 2008 financial crash and other unprecedented, major societal events. Since values are pretty subjective, that spending can translate in myriad of ways...including "doom spending" — or mindlessly shopping "to self-soothe because they feel pessimistic about the economy and their future" — according to CNBC.

The New York Times reported, "Millennials and Gen Z are more likely than older generations to make spending on a hobby or nonessential purchases a priority." This furthers the fact that instead of always spending towards a goal or an inherent need, millennials are looking for something more with their purchasing power. Opinions on these habits may vary, but one thing remains true: millennials want to use the money they do have to make their lives better.

Arthur Shuraev / PEXELS

1. Nonstop flights.

A few millennials agreed that spending the extra money for nonstop flights is very worth not having any kind of layover that could extend already-long travel days.

“Especially if traveling with children,” one person wrote. “Let The Journey end as quickly as possible.”

Bosch

2. Higher-end appliances.

Higher-end appliances seem popular among this millennial crowd because they have a slimmer chance of going kaput after a few years.

“I don’t want fancy bells and whistles,” one Redditor said. “I want the item to do [its] job and not crap out after 5-6 years.”

“It's the "smart" appliances that crap out quickly,” another person weighed in. “The more unnecessary buttons, the more unnecessary electronics, the more likely there is to be an issue.”

Some responders really love their Bosch appliances, like dishwashers, ovens, and more: “Bosch appliances for life. No frills but will run forever.”

Cottonbro Studio / PEXELS

3. Professional movers.

This one is quite self-explanatory: “Just save yourself the time and pain.” Amen!

Naturepedic

Naturepedic EOS Trilux Organic Latex Mattress

4. A really great mattress and pillows.

Several millennials noted that you’re likely to pay for back pain and other health issues down the line if you don’t invest in a good sleep set-up now. Many users responded that high-quality mattresses and pillows are their #1 ‘worth-it’ splurge.

“You spend 1/3rd of your life in that bed,” one person posted. “And if it's a shit one, it can and will slowly ruin your back and health.”

Sephora

5. Skincare.

Many skincare-focused users said that investing in skincare products that have a positive track record on their skin is also well worth it. Several users’ responses kickstarted a conversation about the best skincare ingredients to look into, especially with aging on the brain: SPF, tretinoin, vitamin C, retinol, and even Botox were mentioned.

A few more products were suggested in the thread were:

Amazon

Victorinox Grand Maitre Chef's Knife

6. Expensive (and sharp) kitchen knives.

A few Redditors said they’ve never once regretted their investment in luxe kitchen knives.

“I have a Victorinox chef’s knife that is my go-to and it was maybe $50 on Amazon. I’ve had it for years,” someone wrote. “Learning to sharpen knives properly is the key.”

“Also, [realizing] you don't need to buy a full knife block,” another person said. “Curating your knives based on the ones you actually [use] in your kitchen.”

Xtrema

Xtrema Versa Pan

7. High-end pots and pans.

Now this is some good advice!

“I find that more money spent on restaurant-quality cookware is worth it because I’m going on 25 years with the same sauce pans, stock pot, and skillets,” one user noted. “Non-stick sucks for everything but eggs and fish, but my cast iron works well enough for that as long as I can pay attention to what I’m doing. Don’t buy sets if you can afford good individual pieces.”

Pok Rie / PEXELS

8. Vacations.

Not only is a vacation one of the most popular comfort purchases among this particular group of millennials, making a vacation last at least one day longer seems to be the move, as it allows ample time for rest and recovery. Sometimes you just really need that extra day to get your mindset straight.

“An extra day off after I get home from my vacation,” someone wrote. “For some reason I need to have a vacation from my vacation before I go back to work.”

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9. A "bougie" gym

Going to the gym is usually a trying experience — you're exerting yourself physically, so why exert yourself mentally too? Instead of opting for the cheaper gyms that don't have as much to offer, some commenters note that the frills make their workout experience all the more worth it. One commenter straight up answered, “Paying for the bougie gym that’s got a sauna, cold plunge, and a good yoga instructor.”

Vlada Karpovich / PEXELS

10. Toilet paper.

It may seem subtle, but paying for higher-quality toilet paper can be a good boost to your everyday routine, according to some Reddit users.

A few commenters also praised the magic of having a bidet: “Best $150 I have ever spent is to [buy a] bidet attachment for my toilet.”

New Balance

New Balance Fresh Foam X 1080v14

11. Shoes with good support.

“Cheap out on shoes? Pay for foot problems and back problems,” one Redditor wrote. And they’re not wrong!

I grew up with parents that wouldn’t pay for cheap shoes in hopes the more expensive ones would last much longer, and I’m glad I did. It’s a mindset I’ve adopted as I grow further into adulthood, buying shoes that aren’t only made of durable materials, but provide ample support for my arches.

Brit + Co

12. “Anything that makes my body hurt less.”

This is pretty self-explanatory, but let's be real: our bodies just hurt as we age. It's an annoying fact of life, but it doesn't have to be a permanent feeling. This commenter likes to buy whatever makes their "body hurt less," and I'd like to think that looks like a lot of things. It could be the comfy shoes we've mentioned, the high-end mattresses, and the likes of all that! It could be an epsom salt that just always relaxes their muscles. It could be really anything, really! But the priority is clear: comfort is seriously key, and spending money on that is certainly not a waste.

Sebastian Ervi / PEXELS

13. Sitting closer at concerts.

Standing for hours in the GA section is so exhausting, and I’m tired of pretending it’s not! A few users agreed splurging on the more-expensive sitting arrangements is way better than waking up with foot and back pain. Plus, the view can often be a lot more enjoyable!

“I'm always trying to get to the front for general admission shows, but when seating is involved, I'm committed to paying more to be closer,” one user posted.

Amazon

14. Non-toxic cleaning products.

One user said non-toxic cleaning products are their go-to comfort purchase worth spending regularly on.

“The toxic overload we experience is causing all kinds of endocrine disorders and cancer,” they wrote. “I make a lot of my own, but if I buy:"

Brit + Co

15. Coffee, chocolate, and cheese.

Knowing what you like — and what's important to you — can really help when you're prioritizing what to spend on. This millennial commented, “I never cheap out on coffee, chocolate or cheese. I’m not buying luxury items, but I will get the highest grade I can get in my regular grocery stores. The cheapest stuff just isn’t worth it.” Amen!

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

After revealing her breast cancer diagnosis on Pod Meets World in August, Danielle Fishel continues to prove she won't let the disease hold her back. The actress and director took the red carpet for the Wizards Beyond Waverly Place premiere, and she opened up to PEOPLE magazine about how this disease continues to impact her. Here's what she had to say!

At the premiere, Danielle Fishel shared with PEOPLE that she was actually "back and forth" about showing up to the premiere. She said, "I obviously wanted to come tonight because I absolutely love this show. I'm so honored to have been able to direct a couple of episodes of it."

Still, there was something holding her back. She shared, "At the same time, everything I wanted to put on, I was like, 'I can see my scars in that. Oh, I can see my scars in that.'"

Instead of letting that hold her back, though, Danielle decided to push herself. "I was like, 'Why am I going to let that be a factor in deciding to live my life?'" she said. "I got dressed and I had my makeup artist do her magic and I feel fine." Ultimately, she said she was "happy" to be there — which is all you can ask for when you're facing down your fears!

Fishel told PEOPLE that her "whole life has changed" since her diagnosis. She explained that her life consists of "many doctor's appointments," check-ups, and side effects. She said, "It's not fun, but it is what it is. And with all that said, I'm very fortunate and I'm going to live, which is the most important thing."

Back in August, the star explained to Rider Strong and Will Friedle that was diagnosed with DCIS — ductal carcinoma in situ — which she described as "a rare form of breast cancer." Even though she discovered the disease at "technically stage zero," she underwent surgery to remove the cancer, as well as follow-up treatments.

When she announced her diagnosis, Danielle explained that she thought she would "would suffer in silence" and "not tell anyone." However, it's clear she's made the conscious effort to not only lean on her community, share her story, and brave the aftermath — surgery scars included.

Fishel's brave red carpet move comes after another fellow breast cancer survivor, Olivia Munn spoke out earlier in October about how her own scars. Munn bared her scars for a SKIMS campaign, after deciding she didn't wanna cover them up anymore. We're so proud of all these strong women for telling their stories and fully embracing themselves, scars and all!

Looking for more inspiring news? Be sure to sign up for our weekly newsletter so you never miss a thing!

No matter what kind of day you're having, Marissa Cooper's having a worse one. Mischa Barton's The O.C. character went through the ringer during the first three seasons of the teen drama (remember how she overdosed in Tijuana...and also saw her parents post-hookup after their divorce?).

And during her time on The O.C., Mischa Barton struggled with drug and alcohol abuse. She was arrested for a DUI in 2007 and eventually received involuntary psychiatric hospitalization in 2009 after allegedly threatening to end her own life. And in a new interview, Peter Gallagher (who played Sandy Cohen on the show) says he's "just so grateful" for "the fact that she’s still alive."

  • Mischa Barton starred alongside Peter Gallagher in The O.C. from 2003-2006.
  • The actress has revealed the "trauma" of being a star at that point in her life.
  • Peter recently opened up about how he's thankful "she’s still alive."


Dimitrios Kambouris/Getty Images for FLC/John Lamparski/Getty Images

The O.C. follows Ryan Atwood, who moves in with the Cohens after getting kicked out of his mom's house, and starts a relationship with Marissa shortly after. While Peter Gallagher played Adam Brody's TV dad instead of Mischa's, Sandy was a definitely father figure for Marissa, and it seems like Peter felt that same responsibility off camera.

"I’ve always felt very protective of her," Peter told The Independent. "First fame is toxic. First fame can kill you. She was 16 years old when she started working with us, so just the fact that she’s still alive, I’m just so grateful."

“You can go to therapy every day for the rest of your life,” Mischa said in a 2023 interview with The Sunday Times. “There’s just a certain amount of trauma [from] all that I went through, particularly in my early twenties, that just doesn’t go away overnight.”

Josh Schwartz and Stephanie Savage revealed that season 1 overdose not only served as a cliffhanger, but gave “network executives an escape hatch on a performer they had been wary about” (via People). But Mischa Barton got her big break, becoming "how people knew the show," and (thankfully) Marissa recovered — only to die after a car crash in season 3.

As hard as that season 3 ending is to watch, Mischa did have the opportunity to watch it with Rachel Bilson and Melinda Clarke for the first time on their rewatch podcast. "It needed to be a thing, after everything she's been through, but if it's here I'll watch it with you," Mischa says.

"I couldn't do it, Mischa, I couldn't do it," Rachel adds. "But I'm going to do it if you're going to do it."

Mischa says even though being written off the show "was a little bit of a bummer," it wasn't necessarily a surprise. "The character was just doing too much," she told Vanity Fairin 2023. "And I think they ran out of places for her to go. It was not the best thing in the world, [but] there wasn’t much you could do at that point. It was whether she could sail off into the sunset, or die. At that point, I guess it’s better to have the more dramatic ending.”
What did you think of The O.C. season 3 finale? Let us know on Facebook!