8 Ways to Nail Friendsgiving This Year

Liner Revival

The lip liner trend for spring 2025 embraces bold definition with a fresh, modern twist. This season, it's about pairing rosy nudes with soft, lighter lip colors and rich, warm tones with deep browns and cherry reds for a sculpted, high-impact look. City Lips Defining Liner is our favorite new lip liner. It prevents color fading, smudging, and feathering, so you can keep your look intact all day or night! It’s available in two pretty shades: Blush, a soft, rosy nude that pairs beautifully with pink hues and lighter lip colors, and Willow, a rich, warm-toned nude that complements brown tones and deeper shades.

Multitasking Makeup

The trend toward skincare-infused makeup is making your beauty routine work harder with nourishing ingredients. City Lips Defining Liner features vitamin E, helping to keep the lip line smooth while subtly enhancing its shape for a fuller, more defined look. For the ultimate plump and polish, pair the pigmented liner with City Lips Plumping Gloss — a duo that gives you a naturally voluminous pout, plus extra hydration.

Pastel Pop

From butter yellow to sage green, this season’s nail trends are embracing soft, yet statement-making hues that bring a fresh pop of color. Alongside these chic shades, almond-shaped nails are offering a sleek, elegant look that flatters your mani aesthetic.

'90s Nostalgia

A softer, smudged take on the classic cat-eye is making waves, with eyeliner staging a bold comeback in full, effortless sweeps. Blue eyeshadow is also back and better. Expect a nod to cool-toned, ’90s grunge eyes, a trend that lends itself to easy, minimalist lines, like a single, clean swipe of liner, proving that less can truly be more.

Lobs, Bobs & Natural Manes

Haircut season is in full swing, and lighter, fuss-free bobs at all above-shoulder lengths, plus natural curls, are making their way in and out of salons for spring. We couldn't be happier for the low-maintenance 'dos!

Satin Skin

This understated look highlights healthy, natural skin with a soft-matte finish — radiant, yet never flat or overly glossy.

Glossy lips, instead, shine this season. Upgrade your lip routine this spring with City Beauty’s new City Lips Defining Liner and lip glosses for a refreshed look.

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

1. How I Met Your Mother

It's natural to have flawed characters in TV series, but one How I Met Your Mother character in particular, Barney Stinson, is especially problematic. Portrayed by Neil Patrick Harris, Barney is known for being manipulative and casually misogynistic.

For instance, he has a "playbook" of pick-up lines, regularly lies to women just to sleep with them, and perpetuates toxic masculinity. Barney's behavior might've been able to snag some laughs back in the day, but his disrespectful actions wouldn't be so well-received by audiences in 2025.

2. Two and a Half Men

Two and a Half Men continues to air on TV and stream across platforms, but that doesn't mean its premise isn't controversial.

Charlie Sheen plays Charlie Harper, a man who routinely treats women as objects for his own pleasure and perpetuates harmful gender stereotypes. Not to mention, Charlie's behavior is showcased in front of his young nephew, Jake, who becomes privy to situations that are way too mature for a kid.

Sure, there is humor in the tension between Charlie and his brother, Alan. Nonetheless, the line between comedy and inappropriate content is definitely blurred.

3. Ugly Betty

Both the title and plot of Ugly Betty probably wouldn't hold up if it were released today. The show revolves around Betty Suarez, played by America Ferrera, who is a smart, ambitious, and kind-hearted young woman. However, since she wears glasses, has braces, and doesn't follow fashion trends, she's deemed "ugly" and deals with constant ridicule after landing a job at a fashion magazine.

It's undeniable that Ugly Betty is packed with both funny and heartfelt moments. Nonetheless, the way the show treats Betty's looks and reinforces harmful beauty standards feels super outdated in our more body-positive and inclusive era.

4. That 70's Show

When you think of That 70's Show, you might picture the classic bell-bottom-wearing friend group sitting around, surrounded by clouds of smoke. Compared to how the character Fes, played by Wilmer Valderrama, was treated, the underage drug use seems relatively tame.

As the "foreign exchange student," Fes is not only given a name that reduces him to being an outsider, but a lot of the humor surrounding his character also just relies on racist stereotypes. That 70's Show might've intended to be lighthearted, but it's tough to imagine a modern sitcom leaning on so many old tropes.

5. Everybody Loves Raymond

Despite being a funny character, Ray Barone, played by Ray Romano, reinforces problematic gender roles in Everybody Loves Raymond.

He comes off as a passive husband who typically sides with his mother over his wife, leaving his wife to shoulder much of the emotional labor and household chores. This old-fashioned family dynamic feels especially inappropriate today when modern sitcoms are trying to challenge these old stereotypes.

6. The Big Bang Theory

The initial appeal of The Big Bang Theory centered around nerd culture being quirky and odd, but today, this kind of "otherness" just isn't considered funny anymore.

Each character also has their own specific issues, with Raj's selective mutism being played for laughs, Penny embodying the "dumb blonde" stereotype, and Sheldon's behavior that's exaggerated for comedic effect. In 2025, this sitcom seems repetitive and shallow since it leans too heavily on stereotypes.

7. Home Improvement

When it comes to Home Improvement, this show pushed a traditional narrative where men are defined by their roles as the breadwinners and having handyman skills; meanwhile, a woman's value is tied to her appearance and household duties.

Tim Taylor, played by Tim Allen, is a one-dimensional character whose storyline almost totally revolves around his role as the host of "Tool Time," a fictional TV show. Not to mention, there's the "Tool Time girl," a woman whose sole purpose is to stand and look attractive while introducing Tim and his co-host. The lack of depth and outdated gender tropes make Home Improvement a tough watch today.

8. According to Jim

On a similar note, the show According to Jim features a father, played by Jim Belushi, who embodies traditional gender roles. His behavior doesn't fit the mold of the typical sitcom dad, though, since Jim is always lying to his wife and sister, interrupting others, and acting just plain rude.

In hindsight, Jim's character perpetuates misogyny and being overly macho, something that probably wouldn't fly if made today.