8 Ways to Spend More Quality Time With Your Favorite People This Year

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

1. Dumplings

Steamed dumplings are shaped like the ancient Chinese gold currency, called ingot, and represent wealth. According to legend, the number of dumplings you eat during the new year corresponds to the amount of money you’ll make that year. That’s reason enough to eat an extra dumpling (or five). (via China Sichuan Food)

2. Whole Steamed Fish

Yu means both fish and prosperity in Chinese. Dining on a whole fish during the Lunar New Year embodies family unity. (via The Woks of Life)

3. Longevity Noodles

Here’s your reason to slurp noodles and not break them — the longer the noodles, the longer the life of the person who consumes them, legend has it. If you can, splurge on Longevity Noodles, a large portion of noodles that contains just one long strand that is not cut, which is why it tends to be on the pricier side. (via Woks of Life)

4. Rice

The stickiness of steamed jasmine rice is another symbol of a family “sticking” together. Some families celebrate with an “Eight Treasures Rice Pudding,” a stunning rice dessert that stars glutinous rice and eight toppings: candied lotus, green raisins, pine nuts, black raisins, dried dates, dried wolfberries, dried apricots, and red maraschino cherries (for luck!). (viaThe Hong Kong Cookery)

5. Garlic

The word for garlic in Chinese is suan, which translates to “counting.” Tradition has it that those who celebrate the Lunar New Year eat lots of garlic to count all of the money they will make in the new year. It’s found in almost every dish, including stir-fried prawns. (via Dumpling Sisters)

6. Red Foods

Red is the prominent color used in the Lunar New Year and is found in the decor, food, and most notably, the red envelopes filled with money gifted to loved ones during this time. The color red is associated with good luck, fortune, and joy. A table during the Lunar New Year will be filled with red foods like crab, peking duck, shrimp, barbecue pork, and more. (via The Woks of Life)

7. Glutinous Rice Balls

Dinner ends with sweet, round glutinous rice balls filled with red bean paste. The round shape supposedly indicates a smooth year ahead, family reunion, and good luck! (via Chinese Healthy Cooking)

8. Mandarin Oranges

The official fruit of the new year, mandarin oranges, ju in Chinese, sounds like the word for lucky, ji. They are abundantly gifted throughout the New Year celebration.

Sophia Bush thought Peyton and Lucas leaving 'One Tree Hill' was "really weird."

One Tree Hill season 6 ended after Peyton almost died giving birth to her and Lucas' daughter, and after introducing baby Sawyer to the rest of the crew, they just...drive off into the sunset.

"I don't even remember where they moved. Where did they go?" Bethany Joy Lenz says, to which Robert Buckley replies, "They left in a convertible, so I'm gonna guess maybe the West Coast where it's a bit warmer and less rainy."

But no matter where Peyton and Lucas moved, the One Tree Hill cast can't quite wrap their heads around the fact that, in the story, Brooke literally never hears from Peyton again. "I used to ask, 'Why can't Brooke [Davis] be getting text messages from Peyton? Why can't you see them texting? Like, why am I not getting photo updates of this baby? It feels really weird.'"

And while Lucas returns for an episode in season 9, he was also radio silent for his three-season absence, as was his mom Karen. "Everybody, they just faded off into the distance," Bethany says. "I do wish they had kept that up in some more clear way. I don't think it would have been hard."

While Bethany Joy Lenz think is was because of "personal beef" behind the scenes.

But Bethany theorizes the onscreen confusion boils down to behind-the-scenes drama with creator Mark Schwann, whom the cast accused of sexual harassment in 2017. The women of the show wrote an open letter explaining how “many of us were, to varying degrees, manipulated psychologically and emotionally," and how "more than one of us is still in treatment for post-traumatic stress."

"I think it was some sort of personal beef behind the scenes," Bethany adds in the Drama Queens episode. "He was hoping the audience would just forget about them."

"Which seems so stupid because it's a choice rooted in ego," Sophia adds. "It's like, 'Dude, you wrote those characters, so you knew they were great. So why are we suddenly pretending they're not?'"

Hopefully we'll see all our favorite Tree Hill Ravens return for a One Tree Hill sequel series. While the show hasn't been officially greenlit at Netflix yet, Hilarie Burton exclusively told Brit + Co that everyone involved in the show is "really proud of the work that we did back then too. And so to see the public support this little show we made 20 years later, that's so special and it's so rare."