Here’s What You Need to Know About All of Those Trendy Activated Charcoal Products

Whether you’re late-night browsing the hottest Amazon items or strolling down the beauty aisle in your local supermarket, you’ve probably noticed that activated charcoal products have practically taken over every section of the beauty market. Teeth-whitening toothpastes, face masks, detox drinks, deodorants — there’s no doubt that activated charcoal is the beauty trend of the year. But before we cave and buy every fabulous charcoal sheet mask we’ve seen on Instagram, we have to ask: Is adding activated charcoal to our beauty regimen really beneficial? Since so many health and beauty professionals are still debating the merits of this trendy substance, we’re calling in the experts and chatting with a dietician, a dentist, and a dermatologist to get the professional DL on activated charcoal beauty products.

What Is Activated Charcoal?

Let’s start with the basics. Activated charcoal is a fine black powder produced by heating high-carbon products (think wood, coconut shells, or olive pits) to extremely high temperatures and then oxidizing the results. “The remaining particles are almost pure carbon, and the end result is a product with a very large surface area that can absorb various chemicals to its surface,” notes Toby Amidor, MS, RD, nutrition expert and Wall Street Journal-bestselling cookbook author.

Traditionally, activated charcoal has been used in hospitals and emergency rooms for medical detoxification from alcohol, drugs, or various poisons. By trapping chemicals while they’re still in the gut, activated charcoal prevents harmful substances from being absorbed. The activated charcoal isn’t absorbed into the body; rather, it stays in the gastrointestinal tract, carrying the toxic poisons or drugs out of the body with it as human waste. So how exactly did this ER staple become the next big health trend? Amidor says the whole thing started thanks to (you guessed it) a Goop article: “In 2014, Gwyneth Paltrow brought recognition to charcoal cleansing after she listed Charcoal Lemonade as a top juice cleanse on Goop, a weekly lifestyle publication curated by the [actress].”

Detoxing Activated Charcoal Drinks

After the Goop article went viral, many health enthusiasts started to create their own version of the detoxing charcoal lemonade by adding activated charcoal powder (you can find charcoal powders on Amazon and at some health stores) to water, lemon juice, or other fruits and juices. While a few experts believe that ingesting charcoal at extremely low doses can be beneficial, most certified nutritionists believe that it’s probably a better idea to just avoid the trend altogether. “Some of my clients are inquiring about the benefits of drinking juices containing activated charcoal. Are any of the purported health benefits of drinking charcoal true? With all the nutrition quackery out there, this fad tops the list of ridiculous,” Amidor asserts in an exposé for Today’s Dietician. “Although activated charcoal is used in Western medicine to rid the body of toxic doses of medicine, alcohol, metals, or drugs, it doesn’t detox in the way the common consumer thinks.”

While most folks start a charcoal cleanse with the goal of helping rid the body of harmful chemicals and toxins, Amidor argues that the skin, kidneys, lymphatic system, and liver are complex systems that already naturally rid the body of toxins. “Ingesting activated charcoal can leach nutrients from consumed foods, making the food less nutritious. A 2004 study published in the Journal of Food Quality examined the effects of activated charcoal on apple juice,” Amidor notes. “The study found a considerable reduction in vitamin C, vitamin B, thiamine, and biotin when combined with activated charcoal. The more activated charcoal introduced, the more these water-soluble vitamins were reduced.” Unfortunately, no long-term studies on the effects of ingesting activated charcoal have been peer-reviewed and published, making most nutritionists hesitant about confidently recommending charcoal cleanses to their clients.

Also, it’s worth mentioning that you should definitely avoid drinking activated charcoal is you’re on any sort of medication. Many experts assert that activated charcoal can reduce the absorption of certain medications (which makes perfect sense given its more traditional medical usage), so make sure to consult your doctor before picking up a trendy charcoal beverage.

Face Masks, Deodorants, and Other Skin Products

We’ve all seen those mesmerizing black masks and trendy charcoal deodorants pop up on our Instagram feeds, but are they really effective and safe to use? “Some of the dermatology community found that [activated charcoal] can help control body odor,” says Dr. Andrew Newman, a dermatology resident with Affiliated Dermatology. “The theory behind this is that activated carbon increases the odor’s ability to escape into air, since this material literally increases the surface area of the skin upon which it is applied. It’s like taking the odor from your limited-sized underarm then airing it out in a football field,” Dr. Newman suggests. Of course, like the detoxifying drinks, the biggest problem with charcoal deodorants and any other face mask or skin product is the limited amount of research done on the products. “This concept of using activated carbon for treating odor or other skin ailments is at its infancy; accordingly, activated carbon is something that only some dermatologists would feel comfortable recommending for their patients.”

Teeth-Whitening Toothpastes

When it comes to using activated charcoal on your teeth, most dentists are skeptical at best. “Activated charcoal products are supposed to remove stains, dirt, and bacteria from the skin and teeth through a process called adsorption. This is more or less a fancy way of saying that the fineness of activated charcoal makes it a very good exfoliant,” says dentist and founder of 92 Dental Dr. Ron Baise. “Personally I think that the similarity between the words adsorption and absorption makes it sound as if activated charcoal does more than it actually does. In reality, it is just another exfoliant product.”

While some consumers do claim that activated charcoal toothpaste has made their teeth appear whiter, many dentists believe that it’s probably not a good idea for the overall health of your teeth to use the product long-term. “I would not recommend activated charcoal tooth-whitening products to my patients for several reasons,” Dr. Baise says. “Firstly, clinical trials have showed that it does not whiten teeth any better than standard toothpaste.” More importantly, it may not be kind to your enamel. “Whereas regular toothpaste has been clinically tested over decades to determine the optimum levels of abrasion needed to remove stains without scouring enamel, charcoal tooth products are newer and have not been tested in this way,” notes Dr. Baise. “Activated charcoal can be very abrasive, and it would not surprise me if it is so abrasive that it scours tooth enamel. The fluoride in toothpaste is essential to maintaining the strength of your tooth enamel. It is as vital as having vitamin D and calcium in your diet. Many of these activated charcoal products do not contain fluoride, so are inferior to toothpaste in this way,” Dr. Baise warns.

The Future of Activated Charcoal Products

Many naturopathic professionals and beauty experts still swear by activated charcoal to provide a detoxifying effect on the body, skin, and teeth — and for all we know, they could be onto the next great thing. Unfortunately, until there is more research done on the topic, there’s just not enough concrete information to know if there are any hidden consequences of doing an activated charcoal cleanse or introducing the substance into our everyday beauty regime. While we can’t say we’re going to completely rule out activated charcoal permanently, we’re definitely a little more cautious about trying these trendy products.

Have you tried activated charcoal beauty products? Tweet us by mentioning @BritandCo.

(Photos via Getty)

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Spring 2025 beauty is all about bold yet wearable, polished yet playful looks. From the return of the lip liner to fresh, nature-inspired nail and eye colors, this season’s trends blend nostalgia with modern minimalism. Expect soft, dramatic eyes, skincare-infused makeup, and lip liner that enhances without overpowering. These trends are all about embracing your natural features in an elevated, beautiful way so you glow, and look your best, all season.

Here are spring 2025 beauty trends to try this season.

City Lips® Defining Liner

Liner Revival

The lip liner trend for spring 2025 embraces bold definition with a fresh, modern twist. This season, it's about pairing rosy nudes with soft, lighter lip colors and rich, warm tones with deep browns and cherry reds for a sculpted, high-impact look. City Lips Defining Liner is our favorite new lip liner. It prevents color fading, smudging, and feathering, so you can keep your look intact all day or night! It’s available in two pretty shades: Blush, a soft, rosy nude that pairs beautifully with pink hues and lighter lip colors, and Willow, a rich, warm-toned nude that complements brown tones and deeper shades.

City Beauty

Multitasking Makeup

The trend toward skincare-infused makeup is making your beauty routine work harder with nourishing ingredients. City Lips Defining Liner features vitamin E, helping to keep the lip line smooth while subtly enhancing its shape for a fuller, more defined look. For the ultimate plump and polish, pair the pigmented liner with City Lips Plumping Gloss — a duo that gives you a naturally voluminous pout, plus extra hydration.

Shutterstock

Pastel Pop

From butter yellow to sage green, this season’s nail trends are embracing soft, yet statement-making hues that bring a fresh pop of color. Alongside these chic shades, almond-shaped nails are offering a sleek, elegant look that flatters your mani aesthetic.

Monserrat Tosca | Dupe

'90s Nostalgia

A softer, smudged take on the classic cat-eye is making waves, with eyeliner staging a bold comeback in full, effortless sweeps. Blue eyeshadow is also back and better. Expect a nod to cool-toned, ’90s grunge eyes, a trend that lends itself to easy, minimalist lines, like a single, clean swipe of liner, proving that less can truly be more.

Claire Craig | Dupe

Lobs, Bobs & Natural Manes

Haircut season is in full swing, and lighter, fuss-free bobs at all above-shoulder lengths, plus natural curls, are making their way in and out of salons for spring. We couldn't be happier for the low-maintenance 'dos!

Katie Mansfield | Dupe

Satin Skin

This understated look highlights healthy, natural skin with a soft-matte finish — radiant, yet never flat or overly glossy.

City Beauty

Glossy lips, instead, shine this season. Upgrade your lip routine this spring with City Beauty’s new City Lips Defining Liner and lip glosses for a refreshed look.

Piper Ratliff's outfits on The White Lotus are exactly what I'm looking to add to my spring and summer wardrobe for 2025. Piper's (Sarah Catherine Hook) style is the perfect mix of bohemian and classy that gives off a certain laidback elegance. And considering I'm a Carolina girl myself (not to mention I'm actually from the beach), I know exactly how to achieve that ultimate vacation vibe. Here are the best sundresses for a White Lotus look...without any of the drama.

Keep reading for the best sundresses to add some Piper Ratliff & White Lotus magic to your summer wardrobe.

How To Get Piper Ratliff's style from 'The White Lotus.'

Fabio Lovino/HBO

Like I mentioned earlier, all of Piper Ratliff's best outfits are a mix of three things: bohemian, classy, and fitted. While the aesthetic is giving girl off duty, her attention to detail means she always looks put together. Because if you ask me, that's the secret to always looking expensive! Her best outfits feature pieces that are fitted in a flattering way, her accessories are intentional, and everything in her outfit is working together. In this case, less is more.

8 Dresses For Summer 2025 Piper Ratliff Would Approve Of

Abercrombie & Fitch

Abercrombie & Fitch Emerson Poplin Wide Strap Midi Dress

This gorgeous dress is perfect for both spring and summer, and it's flirty while still offering plenty of coverage. Plus the blue and white color combo is so giving Carolina.

Madewell

Madewell Seamed Squareneck Midi Dress

To channel Piper's more minimalist outfits, this khaki dress is flattering, elevated, and it lets your accessories take center stage.

J. Crew

J. Crew Squareneck Midi Dress

If you prefer to keep your accessories, low-key, a printed dress will do all the heavy lifting for you. And this print is totally giving White Lotus!

Old Navy

Old Navy Fit & Flare Lightweight Smocked Gingham Midi Dress

You can never have too many fit and flair dresses if you ask me. Especially when they feature fluttery sleeves and a dreamy gingham print.

Anthropologie

Anthropologie LSPACE Calla Midi Dress

For the ultimate beachy look, opt for a lightweight, strappy dress. You can wear it over your bathing suit during the day or a colorful bodysuit at night.

J. Crew

J. Crew Fitted-Waist Shirtdress

If there's anything that makes sense for a preppy Carolina girl, it's a collar. Add some raffia sandals for a Piper Ratliff-approved boho edge.

Anthropologie

By Anthropologie Strapless Drop-Waist Midi Dress

Y'all, I can't stop thinking about this dress. The silhouette! The color! The detail! It's the perfect thing to pack for any vacation...whether or not you're showing up to a White Lotus resort. ;)

Amazon

CUPSHE Beach Dress

Comfy, casual, and some eye-catching details? Sign me up.

Which Piper Ratliff-inspired look will you be rocking this summer? Don't forget to read up on Everything You Need To Know About The WhiteLotus Season Finale.

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

From the ever-popular Bump-It to tasty Lip Smackers, these “wacky” products defined 2000s beauty trends. And while some were total game-changers, others were downright disasters. Despite this, all 10 of these “wacky” beauty products definitely shaped who we are today and inspired our love for all things makeup, hair, skincare, and nails!

Scroll on to see the top 10 beauty products of the 2000s that we loved – and some we can't believe we ever used!

Amazon

1. Hair Bedazzlers

The ultimate way to bling out your look, hair bedazzlers let you snap tiny, sparkly rhinestones into your locks for a very princess-meets-pop-star vibe. Whether you were channeling your inner Britney or just wanted some extra glitz for a girls’ sleepover, this wacky gadget made every strand shimmer.

Amazon

2. Bump-Its

Now this is a classic. Remember those commercials? Nothing screamed "2000s hair" quite like Bump-Its. They were plastic inserts that promised to give your hair (especially your bangs) that effortless poof without endless teasing. We look back at them now and cringe.

Reddit

3. Crackle Nail Polish

We wish this one still existed, TBH. Crackle nail polish was the edgy, rebellious older sister of your regular ol’ nail polish. It created a cool, shattered effect as it dried. Our favorite thing to do was to pick out a silver crackle nail polish to layer over neon pinks or oranges. It’s giving Avril Lavigne energy!

@violentlips

4. Lip Tattoos

Lip gloss, who?! Lip tattoos let you rock everything from pink zebra stripes to a glittery cheetah print on your lips. Why this existed, we don’t know, but they were definitely a fun novelty at the time.

Walmart

5. Makeup “Phones”

Claire’s took so much of our money in the 2000s for these little makeup-packed phones. Beauty met tech (kind of…) with these makeup compacts disguised as flip phones – because what’s more 2000s than touching up your lip gloss while pretending to take a call?

Amazon

6. Bouncy Blush

Not quite a cream, but not quite a powder, bouncy blush was a weirdly satisfying cheek color with a wacky, squishy texture. It made applying blush feel like playing with putty, which made our teenage hearts sing. Half the fun was just poking it in the pan between uses.

Amazon

7. Hair Crimpers

Somehow, hair crimpers snuck their way into 2000s beauty trends, all the way from the ‘80s. They were the go-to styling tool! With just a few squeezes of those zig-zag plates, your hair totally transformed – but if we tried one now, it’d totally make us look like Weird Barbie.

Amazon

8. Lip Smackers

Every 2000s kid had at least five Lip Smackers floating around in their backpack! We were loyal to the classic Dr Pepper, but the brand dropped many more wacky flavors like Coca Cola, Skittles, and Fanta. They truly weren’t just lip balms – they were status symbols at every sleepover and middle school lunch table. Bonus points if you had the jumbo ones.

Amazon

9. Hair Chalk

For those who wanted to be rebels (but didn’t want to totally upset their strict parents), hair chalk was the #1 way to bring bold, colorful streaks to your locks without major consequences. While it did give a cool effect, it really didn’t stay on your strands for very long.

Amazon

10. Sun-In

You were so cool if you brought a bottle of Sun-In to the pool party. This lemon-infused lightening spray was the ultimate DIY highlight hack, but looking back now, all it did was damage our strands. We’ll never forget that smell, either!

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The World Happiness Report for 2025 is officially here, and there's a LOT to take away from it — including the happiest countries around the world that you can visit and live in this year. Whether there's better healthcare, more community, and everything in between, some places really are just happier than others. So, without further ado, these are officially the most happy countries in the world for 2025!

Scroll to see what the happiest countries in the world are for 2025!

When did the 2025 World Happiness Report come out?

Yan Krukau

The 2025 World Happiness Report was aptly released on March 20, the International Day of Happiness!

What does the World Happiness Report measure?

FbyF Studio

Published by the Wellbeing Research Centre at the University of Oxford, the report is based on data from the Gallup World Poll, which surveys individuals in over 140 countries. It ranks nations by happiness using the average life evaluations over the past three years, specifically from 2022 to 2024.

Participants in the survey rate their overall life satisfaction, and these self-assessments determine the rankings. To better understand the factors influencing happiness, the report examines six key indicators: GDP per capita, healthy life expectancy, social support, generosity, personal freedom, and perceptions of corruption.

What rank is USA in World Happiness Report?

Samson Katt

This year, the United States isn't faring so well. This year, our nation dropped to its lowest ranking ever: number 24.

According to Illana Ron-Levey, Gallup's managing director, some of the United States' decline in happiness was "at least partly attributable to Americans younger than age 30 feeling worse about their lives."

Why would some people be less happy in 2025?

Vlada Karpovich

"Today's young people report feeling less supported by friends and family, less free to make life choices, and less optimistic about their living standards," she added.

The good news is that the research shows people are generally kinder than we assume, and recognizing this could boost our happiness and transform how we perceive those around us.

Moreover, there are plenty of extremely happy countries that make desirable travel destinations. Here are some that topped the list in satisfaction.

Paul Theodor Oja

2025's Happiest Countries In The World

It may not come as a shock that Finland has taken first place for the eighth year in a row. The nation boasts many beneficial policies and initiatives, such as universal health care, as well as a strong social support and education infrastructure. It also has a very low crime rate.

Visitors can enjoy a wide range of activities, too, from soaking up the northern lights under the Arctic sky to hiking in one of Finland's 41 national parks, seeing breathtaking architecture, experiencing Midsummer, a celebration of the summer solstice, and, of course, trying Finnish food.

The runners-up to Finland include Denmark, Iceland, and Sweden in second, third, and fourth place, respectively. Just like Finland, these three countries held onto their global happiness ranking from 2024.

Damir K

Those hoping to visit Denmark can explore its capital city, Copenhagen, which is rich in museums and other cultural experiences, learn about the fascinating history of Vikings, and dine at Michelin award-winning restaurants.

Rudy Kirchner

Over in Iceland, experience unbelievable 24-hour daylight from mid-May to late July, go whale watching, take a diving tour or guided snorkeling trip at Thingvellir National Park, traverse glaciers, relax in geothermal spas, and walk along beautiful black sand beaches.

Shvets Anna

Finally, in Sweden, there are various vibrant cities to check out, like Stockholm, Gothenburg, and Malmö. Pop fans must visit the ABBA museum, while culinary connoisseurs need to try authentic Swedish meatballs, and nature lovers can take in all the natural beauty that Sweden is renowned for.

Aside from the Nordic countries, which are dominating the globe in terms of happiness, two Latin American countries also made it into the top 10 for the very first time. Costa Rica ranked at number six, and Mexico at number 10.

Diego Madrigal

If you travel to Costa Rica, you can embark on all kinds of adventures, from hiking and zip-lining to surfing and river rafting.

Bryan Martinez

Or, in Mexico, see the archaeological site Chichen Itza, take a delicious food tour, and sit back on the sand of some stunning beaches.

What's the full list of the happiest countries in the world for 2025?

Kristoffer Brink Jonsson

  1. Finland
  2. Denmark
  3. Iceland
  4. Sweden
  5. Netherlands
  6. Costa Rica
  7. Norway
  8. Israel
  9. Luxembourg
  10. Mexico
  11. Australia
  12. New Zealand
  13. Switzerland
  14. Belgium
  15. Ireland
  16. Lithuania
  17. Austria
  18. Canada
  19. Slovenia
  20. Czechia
  21. United Arab Emirates
  22. Germany
  23. United Kingdom
  24. United States
  25. Belize

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While I love seeing BookTok-viral novels get turned into movies (hello It Ends With Us!), it's just as fun to see them get turned into TV shows, like Fourth Wing — which is why I had such high hopes for A Court of Thorns and Roses at Hulu...before it got canceled. But believe it or not, the fantasy series cancellation could actually a good thing.

Here's the latest update on the A Court of Thorns and Roses show.

Is the ACOTAR TV show still happening?

KoolShooters/Pexels

A Court of Thorns and Roses TV show has officially be scrapped at Disney’s 20th Television, according to Variety. But ACOTAR fans, don't give up hope! Sarah J. Maas was working with Outlander creator Ronald D. Moore, but now Variety's sources say that after the rights expire at Disney, SJM will be shopping the rights to an ACOTAR show to a different studio and platform.

Honestly, I'm totally here for this because a platform like Prime or Max would provide a different kind of edge and aesthetic to the series that would serve it in a different way. And if we have to wait a little longer for a platform SJM feels most aligned with, I'm willing to stick it out!

On February 27, 2024, Sarah J. Maas reportedly went out to coffee with Margot Robbie. Margot's production company (LuckyChap) has backed projects like I, Tonya, Promising Young Woman, Saltburn. Everything Margot touches turns to gold so I really hope she eventually ends up on the creative team for A Court of Thorns and Roses!

Who plays Rhysand in ACOTAR?

Jared Subia/Unsplash

We never got an official cast announcement, but there are plenty of ACOTAR fancasts.

Hannah Dodd, who plays Francesca in Netflix's hit series Bridgerton, would be the PERFECT addition to the cast, whether she plays Elain or Feyre. And now, I honestly don't know if I'll be satisfied with anyone else ;). "She is ELAIN," one TikTok user comments. "Literally copy paste from my brain Elain."

Deuxmoi (via Marie Claire Australia) revealed some potential actors who could be in the running, like Thomas Doherty, Theo James, and Katherine Langford. Actress Brec Bassigner expressed that she'd love to be considered for a role. "I emailed my team, and I was like, ‘Listen, I don’t care if I have one line. I have to be a part of this,'" she says in an interview with TV Line.

Is ACOTAR getting a 6th book?

Amazon

Yes, ACOTAR book 6 is on the way! We don't know who the new book will focus on, but Sarah J. Maas did say she's excited to bring it to us.

"The next book in that series, I have the ideas and general, vague thoughts. But the nitty gritty of writing and the emotional journeys with the characters — I usually love to go on those journeys with them," she said during an appearance on TODAY.

What is A Court of Thorns and Roses about?

Amazon

A Court of Thorns and Roses follows Feyre, a huntress who's forced to live with the immortal faeries after killing a wolf in the woods. The longer she stays in the Fae's world, the more she begins to love it — and the passionate, alluring faerie Tamlin. But as a dark shadow grows, both their world and Tamlin are put in danger, and it's up to Feyre to save them all.

When did the Court of Thorns and Roses series come out?

Amazon

A Court of Thorns and Roses is the first novel in the series of the same name, and was published in 2015. Sarah J. Maas continued the series with A Court of Mist and Fury in 2016, A Court of Wings and Ruin in 2017, A Court of Frost and Starlight in 2018, and A Court of Silver Flames in 2021.

Are you excited for the A Court of Thorns and Roses TV show? Let us know your dream cast in the comments and on TikTok! And read up on The Only ACOTAR Character Breakdown You Need Before Book 6 Comes Out.

This post has been updated.