What Is The “Almond Mom”?

explaining the almond mom trend

You’re not hungry, you’re just bored. A moment on the lips, forever on the hips. Nothing tastes as good as skinny feels. If you’ve heard one (or all 😵💫) of these phrases at one point or another, you might have grown up with an almond mom. But what is an almond mom, particularly?

“The almond mom title represents a parent who has rigid or restrictive behaviors around food, often compensating after eating, making comments about their own or other people’s bodies, using mortality language to talk about food: ‘good’ ‘bad’ ‘guilty,’” said Brenna O'Malley, RD and owner of virtual private practice The Wellful in San Francisco.

The term ‘almond mom’ was birthed by the internet after a clip of Yolanda Hadid (yep, Gigi and Bella Hadid’s mother) on The Real Housewives of Beverly Hills resurfaced and went viral. In the video, Yolanda orders a distressed Gigi to “have a couple of almonds, and chew them really well.” Though context oftentimes gets lost through internet reshares (Gigi was allegedly coming off a detox regimen and couldn’t actually eat real food), the clip struck a chord with *a lot* of users – mostly young women – who grew up with their mom telling them to “just eat some almonds” whenever they were hungry.

@tyler.benderr Follow me or I’ll eat whole milk #almondmom#almondmoms#halfanalmondaday#sketchcomedy#comedyskit♬ Salsa Music - HitsLab

An almond mom is obsessed withhealthy eating and is immersed in diet culture with no breaks. She’s abnormally fixated on portion sizes and getting enough veggies and fruits in, even when it’s Halloween or Christmas. She definitely buys into the gimmicks of juice cleanses and HerbaLife. The almond mom, put transparently, has disordered views about food and nutrition. She likely has good intentions at heart, but can end up pushing a detrimental mentality surrounding food onto her kids – more specifically, daughters.

“If as a young kid or teen, you are observing your caregiver obsess or carefully control their own body, it strengthens the message that food is something to be vigilantly monitored, measured and restricted,” said O’Malley. “Many of my clients cite watching their own moms diet or comment on their body as some of their earliest dieting memories for themselves.”

@reneemarconi

Everyone knows my house has the worst snacks

♬ Elevator Music - Bohoman

For daughters who’ve already felt intense pressures to fit into a mold made up by society, the almond mom can only make measures worse. Kids will always look up to their parents and adopt the behaviors shown to them, good or bad.

The almond mom’s interest in healthy eating and nutrition – though it can be masked as a good thing – is simply not. Instead, it’s rooted in poor body image and fatphobia. But that’s not entirely her fault. For years, women have been told they should be skinny, but not too skinny. Muscular, but not too muscular. (Cue America Ferrera’s Barbie monologue) Curvy in *only* the right places. The list goes on and on, and challenging that societal expectation is a lot harder than conforming to it – which is why the almond mom is… the way she is.

“The downside of a trend like this is that like most things online, it doesn’t leave room for nuance to discuss that almond moms are also struggling themselves, and probably had their own almond mom or experiences that led them to these behaviors,” said O’Malley. “Many of my clients who are moms share that their worst fear is passing on disordered eating patterns to their daughters or children – I don’t think anyone wants to do that.”

Although a running online joke, the almond mom trend tackles serious issues surrounding eating disorders, body dysmorphia, self-confidence, and more. It’s opened up a dialogue between mothers and daughters to explore how daughters were raised, and how mothers raised them. These things are important to talk about, because soon enough, those daughters will have daughters – and they want to break the generational cycle of almond moms.

If you’ve been affected by the almond mom mentality, O’Malley suggests that visualizing what you hope your relationship with food to look like can be a helpful first step in working toward healthy eating habits.

“The way I think about healthy eating habits is that someone is able to make choices around food that feel good to them, are sustainable, promote their health, give them enough energy throughout the day and allow for food to be enjoyable and fun,” said O’Mallet. “Constantly calculating how many calories they have ‘left’ in their day, or are always critiquing their body is exhausting. Shame is not an effective motivator for change or for adopting health behaviors.”

She also encourages to ask yourself: how much of your daily energy and brainspace is dedicated to making choices around food, exercise or dieting? Do you find yourself skipping social events to accommodate your diet patterns? Does a change in routine feel really unsettling or intolerable? If the answer’s yes, it can be a sign that your relationship with food is causing additional stress, and could be more flexible.

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Lead photo by Karolina Grabowska / PEXELS

Some quotes have been edited for clarity.

I’ve triedtons of different food trends in my day. From dumping chili oil on ice cream to concocting my very own Sleepy Girl Mocktail, nothing I’ve eaten measures up to the sheer weirdness we saw go viral on social media this year (major side eye to Dua Lipa’s pickle Diet Coke).

These are the top 5 most ridiculous TikTok-viral food trends of 2024 that left us questioning whether they really should’ve gone viral in the first place.

@claudiaeatsgood chamoy pickles are so good😋😩❤️ @Bussin Snacks #chamoypickle#chamoy#chamoypicklekit#bussinsnacks#takis#fruitrollup#mukbang#asmr#asmrmukbang#chamoypicklemukbang#juicy#pickle#mexicancandy♬ original sound - Claudia💕

1. Chamoy Pickles

People couldn't quit it with the chamoy pickles (AKA chickles) this year. I never would've guessed that chamoy, a condiment made from dried fruits, chilies, sugar, and lime juice, would be slathered atop the sourest pickles money can buy.

But the food trend didn't stop at just chamoy – many snackers stuffed their pickles with everything from the likes of Hot Cheetos, Takis, and Fruit Roll-Ups. What?!

This insanely sour, tangy treat kickstarted what the internet's coined as the 'Red 40 Diet', which certainly cannot be medically advised.

If you care for your GI tract, this food trend is 100% worth skipping and leaving behind in 2024.

@dualipaofficial

What do we call her?

♬ original sound - Dua Lipa

2. Pickle + Jalapeño-Infused Diet Coke

Diet Coke, pickle juice, and jalapeño juice = all the ingredients needed to concoct Dua Lipa's controversial 2024 drink. She loves it, but I on the other hand, do not.

Now, don't get me wrong: I love a good unexpected flavor combo, but gulping down a simultaneous dose of both pickle juice and jalapeño juice was not tasty to me whatsoever.

This trend even sparked a slew of Sonic diners to start ordering their soft drinks with pickles – but as divisive as this trend can be ("Don’t knock it till you try it," TikToker Mississippi Memaw told Food and Wine), it's just flat out weird.

@logagm

New cucumber recipe 🚨

♬ original sound - Logan

3. Cucumber Salad

If you bought a mandolin slicer recently, you might as well admit you're a victim of the TikTok-viral cucumber salad trend that made its rounds this year.

"Sometimes you need to eat an entire cucumber," TikTok user @logagmsounds off in the intro of every single one of his cucumber salad videos. And thus, the food trend was born.

It felt like I couldn't go a day on TikTok without seeing at least 5 recipes for a damn cucumber salad. When it comes down to it, I can appreciate the novelty (and taste) of this trend, but not the oversaturation. I'm gonna eat an entire cucumber one day, and get so tired of it the next. New innovations in 2025, please!

@kylekruegerr Would you try these?😂 #foodreview#seagrapes#food#review#tastetest#weirdfood♬ original sound - Kyle Krueger

4. Sea Grapes

It was like people wanted to eat the weirdest, grossest things in 2024. I can't blame 'em, especially if it's for clicks and views. But this food trend in particular literally made me want to gag – and I was only watching people eat through a screen (any fellow ASMR fans out there?).

They don't look like they're supposed to be crunchy, but they are. Sea grapes grow from aquatic plants and are filled with essentially what is a "salty liquid." They burst in the mouth when you eat them (one TikToker called them 'edible Orbeez'). Yuck.

@julieta.asmr I figured it out!! Blooper at the end 🥴 #asmr#asmrcommunity#asmrtiktoks#asmrvideo#asmrsounds#asmreating#asmrfood#asmrfyp#asmrmukbang#mukbang#asmreatingsounds♬ original sound - Julieta ASMR 🍒

5. Exploding Candies

The final (and especially weird) food trend I propose we leave behind in 2024 is these dang exploding jelly candies. They also made their rounds on ASMR TikTok, and I truly cannot stand to watch a single video featuring them.

First off, they look so annoying to consume. The fruit-shaped jellies are contained in a thin layer of plastic that's meant to burst open when you sink your teeth into it, prompting you to slurp out the sweetness inside. But what irks me the most is the fact that many people trying them can't even break the seal.

I'd rather watch someone make a simple PB&J than go to town on these microplastic-infused candies.

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Every Gilmore Girls fan knows that Luke and Lorelai were always endgame. Despite the fact they had to watch each other get into different relationships (while I love Max, I'll never be able to stomach the way Christopher acts ugh). But there's one moment in an early Gilmore Girls episode that teases Luke and Lorelai getting married, and even though I've watched it countless times I never caught it before!

Here's that Luke and Lorelai wedding detail you probably missed in Gilmore Girls season 2.

Lorelai teased her wedding date way before 'A Year in the Life'

@dianaathome Caught on my 11523rd rewatch 🤯 #gilmoregirls#gilmoregirlstiktok @valeriescateyescream ♬ original sound - Diana @ Home

Gilmore Girls season 2, episode 3, "Red Light on the Wedding Night" opens with Lorelai and Rory tasting Fran's cakes at Weston's Bakery ahead of Lorelai's wedding to Max. And when Fran insists the girls stay to figure out exactly which cake flavor they like the best, sticking firm to the idea that there's nothing more important than your wedding day, Lorelai doesn't bat an eye when she says, "Well, it ain't Guy Fawkes Day." And TBH, Fran's confused response is exactly how I felt the first time I watched this episode.

We all know Lorelai gets cold feet when she realizes she's not actually in love with Max and bails on him before the wedding. After all, it's definitely more memorable than Lorelai's joke, which I've always taken to be a throwaway line (she really does have a random sense of humor). That is, until @dianaathome on Tiktok pointed out that Guy Fawkes Day, a British holiday celebrating the failed Gunpowder Plot that happened in 1605, takes place on November 5 — the same day as Luke and Lorelai's wedding in A Year in the Life.

I can't believe I never caught this! And I'm not the only one. "I don't know if I'm more impressed that someone snuck this in or that you found it!" one user commented, while another says, "It is Helen Pai and Dave Rygalski's anniversary. [Luke and Lorelai's] original wedding date June 3rd is Helen Pai's birthday!" (Helen Pai is the real-life, albeit loose, inspiration for Lane Kim!)

Now, while this is a super fun connection to find, a lot of Gilmore Girls viewers are realizing just how much they dislike Lorelai's behavior in the actual scene (as in, eating all the cake knowing Sookie was already preparing one). And it's sparked a ton of conversation.

"I felt so bad for [Fran]! She put all the effort and make all those adorable and tasty cakes and the two of them are like “Hehe screw ethics we get to eat free cake!”since Sooki was just going to make one for free," one Reddit user says. "Maybe it’s the service industry in me talking but I can’t get over how annoyed I would be."

Another goes so far as to say this scene is why they "I like to think this is the reason she wouldn’t sell the Dragonfly to Lorelai & Sookie. Revenge."

If Fran's cake tasting really was free, then eating her out of house and home just for fun is definitely not cool, Lorelai. (Although I still think it's not as unrealistic as her showing up to Chilton in a tee and shorts).

Did you catch this Gilmore Girls Easter egg the first time around? Let us know on Facebook!

Heidi Klum and her 20-year-old daughter, Leni, just did an adorable lingerie photoshoot for Italian brand, Intimissimi...and the internet is apparently NOT having it. The iconic supermodel posted the ad on Instagram this week, but quickly had to turn off the comments after backlash. Here's what's going on — and why it's really not a big deal, if you ask me!

See Heidi Klum and her daughter's brand new Intimissimi lingerie photoshoot!

Instagram/HeidiKlum

In a holiday-themed ad for Intimissimi, Heidi Klum and her daughter open a gift with an old-fashioned camera inside. They take turns "filming" each other in red, silky pajamas and black, lace intimates as they pose cheekily for the camera while holiday-sounding music plays in the background.

Alongside the video, there are also photo ads — one where Heidi posed alone and one where she posed with Leni. Throughout the entire campaign, there's nothing overtly sexual happening. It truly looks like a mother and daughter playing dress up with fancy, cozy lingerie and pajamas. However, that's not how everyone else seemed to feel. Page Sixreported that one user commented, “Which normal mom would pose together with her daughter in lingerie?”

See Heidi Klum & Her Daughter's Photoshoot Here!

www.instagram.com

After more of the same type of remarks, Heidi turned off the ability to comment on her post. And I have to say: Good for her!

First and foremost, Leni is a 20-year-old professional model who does this kind of thing for a living — it's not like Heidi randomly roped her child into this ad out of nowhere. They both did a similar campaign for Intimissimi back in Octoberand May, so it's not even like this ad in particular is unprecedented. And while one comment on Leni's post reads, "Being close with your mom is one thing but posing in your underwear for photographers and the media together is odd," it's not like there was enough backlash for her to turn off the comments completely.

Second of all, Leni is a consenting adult. She makes her own choices based on her own agency! Why are we taking that away from her and acting like it's odd for her to make this modeling choice?

Finally, it's a cheeky – and sweet — reminder of growing up and learning about womanhood alongside our own mothers. My mom helped me pick out my own first training bra at Limited Too (I know, I'm old), taking me to Aerie and Victoria's Secret as I got older, and shaping my own views of intimate wear from the very beginning. So it really doesn't strike me as weird that this mother-daughter model duo would pose together in their own intimate wear. If it was overtly sexual, this would be a totally different story — but it simply is not.

What do you think? Is it weird that Heidi posed with her daughter in a lingerie ad? Or is it harmless? Let us know in the comments!

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Did you know the colors you are surrounded with can enhance your mood and energy? Think about the color palette in your closet right now. What colors are you most drawn to? Before you freak out if black or gray are your go-to colors for your daily wear (guilty!) maybe after reading this, it will inspire you to step out of your comfort zone and try to work with new colors. What if I tell you that your astrological sign has a designated color palette to support your journey?

Color therapy, or “chromotherapy,” can supplement your well-being. Integrating astrology will also help you pinpoint the colors you are most attracted to and how to become more in tune with yourself. Astrology is a fantastic modality for gauging self-acceptance while also becoming your best self, and color therapy is the therapeutic means to rebalance and power up your goals.

Working with the colors assigned to your zodiac sign can support your mental, emotional, and physical well-being. Read on to learn how color therapy works and which color palette best suits your zodiac sign!

Here's how to make color therapy work for your zodiac sign — and feel good doing it!

What is color therapy?

Helena Lopes

Color therapy is a holistic, non-invasive modality used for the body. Historical figures such as Pythagoras (circa 2,500 years ago) applied “color light” therapeutically, while “color halls” were used as a means of treatment in ancient Egypt, China, and India. The modern medical pioneer patron of color therapy was Niels Finsen of Denmark in 1877. He discovered that visible light was how ultraviolet or red light energy could heal wounds, bacterial infections, or scars. Sounds familiar? In this present, infrared light therapy is used for pain relief, improved sleep, inflammation, facials, detoxes, and more. Knowing this, you can see why color and light restores our mind, body, and emotional needs.

There are many ways in which you can work best with color therapy. To implement physical changes, you can update your selection of colors in your clothing, nail colors, makeup palette, or home decor. For the mind and emotional system, you can work with colors through visualization practices like art, meditation, or a color therapy lamp.

How Can Color Therapy and Astrology Work Together?

let mous

Color therapy works by frequency or wavelengths of colors, which can have a physiological or psychological impact on our well-being. Using appropriate colors guided by your zodiac sign can rebalance or harmonize your body’s energy centers. How can color therapy integrate with your zodiac sign? It begins by knowing and working with your Sun sign, granting you more confidence and understanding regarding your direction. It extends our overall vitality and spreads endless radiance in our lives. It fuels our well-being and emits light wherever it touches in the birth chart. In principle, our Sun sign is our destination point, our identity. Now, the Sun Sign is where we can reach that higher level of understanding about our process and how we will experience fulfillment in this life. Incorporating color therapy guided by astrology can help you obtain confidence, and when you feel balanced, you make sound choices.

​How Colors Align With Zodiac Signs

Brit + Co

Observing the astrological signs, they are all categorized within the elemental values. Starting with fire, the signs Aries, Leo, and Sagittarius are placed within this element. These signs hold precedence over the esoteric realm of spirit as they are meant to initiate, inspire, and teach. Fire tones are within the spectrum of golds, reds, and oranges.

The signs Taurus, Virgo, and Capricorn reside within the earthy realm. They are supportive, detailed, and persevering in nature. The earth element enables humanity to take a firm stance involving patience or consistency. Deep greens, grays, and navy are colors that hold a grounded energy for these signs.

The signs Gemini, Libra, and Aquarius inhabit the air element. Those who hold this element strongly have the skill to circulate a constant flow of ideas, remain stimulated, and effectively communicate. Air energy guides humanity in the exchange of information, negotiation, and evolution. For clarity, the colors that best support these signs are yellows, pastel blues, or electric blues.

Ending with Cancer, Scorpio, and Pisces, these signs embody the water element. Natives with a strong water element are receptive to others' feelings and can be intuitive. They can also conjure creativity, withstand intensity, and dive deep into the world of dreams. Colors such as purples, deep reds, or soft greens can help these signs invoke self-love and confidence.

Colors for Each Zodiac Sign

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Aries (March 21 – April 20)

Personality Traits: Aries is bold, energetic, and daring, often leading the way with confidence and courage. They are natural-born leaders who take on challenges fearlessly.
Chromatherapy Suggestions: Colors like red and orange help Aries channel their energy and passion. These colors promote confidence, courage, and an enhanced sense of purpose to match their bold nature.

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Taurus (April 21 – May 21)

Personality Traits: Known for their patience, determination, and deep connection to nature, Taurus seeks stability and grounding. They are steady and reliable, with an appreciation for beauty and luxury.
Chromatherapy Suggestions: Earthy tones like green and brown are ideal for Taurus. These colors promote relaxation, groundedness, and stability, aligning with Taurus' need for balance and connection to nature.

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Gemini (May 22 – June 21)

Personality Traits: Gemini is versatile, adaptable, and intellectually curious. They thrive on communication and change, with a playful and creative side. Their dual nature makes them curious and full of ideas.
Chromatherapy Suggestions: Bright yellow and light green stimulate mental agility, creativity, and versatility for Gemini. These colors foster communication and mental clarity, enhancing their natural curiosity and adaptability.

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Cancer (June 22 – July 22)

Personality Traits: Compassionate, intuitive, and deeply connected to family and emotions. Cancer nurtures others and seeks emotional fulfillment. They are protectors and caretakers.
Chromatherapy Suggestions: Soft white, silver, and pale blue promote emotional healing, inner peace, and nurturing energy. These colors align with Cancer’s need for emotional well-being and tranquility.

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Leo (July 23 – August 22)

Personality Traits: Leo exudes warmth, creativity, and pride. With their strong sense of self, they seek recognition and joy, and they inspire others with their vitality and passion.
Chromatherapy Suggestions: Gold, yellow, and orange help Leo amplify their natural creativity and vitality, enhancing their self-expression and sense of pride. These warm colors increase confidence and fuel their dynamic energy.

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Virgo (August 23 – September 22)

Personality Traits: Virgos are known for their perfectionism, sharp intellect, and organizational skills. They are reliable, practical, and thrive on productivity and efficiency.
Chromatherapy Suggestions: Soft green and blue are ideal for Virgo, promoting balance, healing, and clarity of mind. These colors assist in maintaining a calm and focused environment, supporting Virgo’s need for order and tranquility.

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Libra (September 23 – October 22)

Personality Traits: Libra values harmony, beauty, and fairness. They seek balance in all aspects of life, often striving for peace and cooperation in their relationships and surroundings.
Chromatherapy Suggestions: Pastel colors, particularly light blue and pink, promote peace, harmony, and emotional balance. These soft hues help Libra maintain their sense of equilibrium and enhance their diplomatic nature.

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Scorpio (October 23 - November 21)

Personality Traits: Scorpio is intense, passionate, and deeply transformative. Known for their mystery and depth, they possess great inner strength and are drawn to uncover hidden truths.
Chromatherapy Suggestions: Deep red, black, and maroon channel passion, power, and transformation for Scorpio. These intense colors align with their transformative nature and help them harness their strength.

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Sagittarius (November 21 – December 21)

Personality Traits: Sagittarius is adventurous, optimistic, and philosophical. They love exploring new ideas, cultures, and places and often share wisdom and joy with those around them.
Chromatherapy Suggestions: Purple and deep blue enhance spiritual growth, adventure, and wisdom. These colors stimulate the Sagittarian desire for exploration and wisdom while supporting their boundless optimism.

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Capricorn (December 21 – January 19)

Personality Traits: Capricorn is disciplined, ambitious, and pragmatic. They take a methodical approach to life and are determined to achieve their goals through hard work and patience.
Chromatherapy Suggestions: Earthy tones like gray, brown, and navy support Capricorn’s need for focus, discipline, and groundedness. These colors help them stay on course and maintain a practical mindset.

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Aquarius (January 20 – February 19)

Personality Traits: Aquarius is eccentric, innovative, and idealistic. They value independence and individuality, often challenging the status quo and embracing forward-thinking ideas.
Chromatherapy Suggestions: Electric blue and purple enhance mental clarity, innovation, and independence. These vibrant colors support Aquarius' need for originality and their intellectual pursuits.

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Pisces (February 20 – March 21)

Personality Traits: Pisces is intuitive, empathetic, and imaginative. Known for their dreamy and artistic nature, they deeply connect to the spiritual and emotional realms.
Chromatherapy Suggestions: Soft green, seafoam blue, and lavender promote relaxation, creativity, and intuition for Pisces. These calming colors enhance their dreamlike state and encourage emotional balance and creativity.

​Color Therapy Visualization Technique

Anh Nguyen

Now that you know which color vibrates with your zodiac sign, you can use this visualization technique to connect more with your Sun sign. Color therapy is a powerful tool for balancing energy, emotions, and well-being. By using the healing properties of colors, you can encourage emotional release, relaxation, and revitalization. Each color carries its frequency and vibration, which can help align and support different aspects of your life, from physical health to mental clarity.

This color therapy visualization technique will guide you through grounding, relaxation, and energetic renewal. Connecting with the colors that resonate with you will activate healing energy within your body and mind, clearing away any negative or stagnant energy. It’s a simple yet powerful practice that you can do daily to restore balance and promote a sense of calm and well-being.

Energetic Healing Visualization Technique

Mikhail Nilov

  1. Position yourself comfortably or sit in a lotus position. Place your left hand over your heart area.
  2. Take a deep breath through your nose, then exhale slowly through your mouth. With each breath, feel your body becoming more relaxed.
  3. Focus on the soles of your feet and imagine an energetic pull grounding you, anchoring you in the present moment.
  4. Take another deep breath, feeling a nurturing energy rising from the ground, reaching up to the soles of your feet. Allow this energy to gently move upward, relaxing and energizing your body—feet, calves, thighs, core, shoulders, arms, neck, face, and head.
  5. Imagine a bright, glowing light in the sky above you. This light represents your Higher Self.
  6. See the light spiraling down toward you, entering through the crown of your head and flowing through your body. As it moves, it changes into a vibrant color that resonates with you.
  7. Take another deep breath and allow the colored light to fill your core center. Visualize it growing brighter and expanding with each breath, filling your entire body.
  8. Imagine the light forming a dome or egg-like shape around your body, extending outward, cleansing your physical and energetic space.
  9. Release any tensions, worries, or negative energy, visualizing them fading away into the ground. Trust the process of transformation.
  10. Continue this visualization as long as you need. When you feel light and neutral, place your hands in a prayer position and silently offer thanks.
  11. Visualize the light around you returning to its source, and when ready, gently open your eyes.

This practice can be done 1-2 times daily, ideally in the morning or before bedtime.

Adara Cox

By integrating color therapy with your astrological sign, you can tap into a powerful tool for enhancing your mental, emotional, and physical well-being. These simple yet effective practices allow you to align with the natural flow of your energy and support your unique traits, helping you to feel more balanced and connected to yourself. Whether you choose to surround yourself with the colors that resonate with your sign or engage in visualization techniques, color therapy offers a profound way to nurture your overall health and personal growth.

Remember, your journey toward healing and balance is personal, and using the right colors can be an uplifting part of that process. Take time to explore the colors that speak to you and notice the subtle shifts they create in your life.

Do you wish to learn more about Lumi's work with astrology and her holistic approach? Lumi Pelinku invites you to dive deeper into your journey through an extended reading that can provide tailored insights and inspiration. Click here to book your reading today!

For more astrology advice, be sure to Ask Lumi for advice and follow the conversation on Facebook!

Love is in the air – and, as it turns out, on the shelves at Target! We can always count on Target to have the cutest home decor pieces for every holiday, and right now, their Valentine’s Day decor is making us swoon. Target has everything you need to create a festive and cozy vibe (and for way less $!), whether you’re planning a romantic dinner, a Galentine’s Day party, or happily spending the season solo.

Get ready to fall head over heels for these 13 Target Valentine’s Day decor pieces that’ll help you celebrate the season, all for $10 or less.

Check Out The Best Target Valentine's Day Decor For 2025

Here's a quick glimpse at what's available as part of Target's sweet Valentine's Day decor drop. We are obsessed.

Shop Our Favorite 2025 Target Valentine's Day Decor

Target

Cherry Duo Valentine's Day Figurine

This $5 figurine gives us so much joy. It'd be perfect on your desk, bedside table, or car dash to keep the love flowin' this V-Day.

Target

Metallic Hearts Wall Garland

Got a Valentine's party planned? This $10 wall garland is just the thing your space needs to feel a bit more festive.

Target

Valentine's Day Disco Ball

Everyone needs a dash of disco in their life, and this $10 heart-shaped piece makes that possible. We'd keep this one up year-round!

Target

Valentine's Day XO Love Pillow

It's not V-Day without a bunch of X's and O's! Decorate your space appropriately with this cutesy $5 pillow.

Target

Coffee & Croissant Valentine's Day Figurine

This $5 decor piece would also make a great gift to give your partner, BFF, or just the person that completes you.

Target

Light-Up Valentine's Day Hearts

These heart-shaped lights mimic conversation heart candies in the cutest (and cheekiest!) way with various sayings.

Target

3-Wick Sugared Watermelon Candle

This candle makes the season even sweeter with a delicious sugared watermelon scent.

Target

Featherly Friends 'Toots' Valentine's Day Decorative Object

Target's collection of cute spirited birds is everything. This lil' birdie comes complete with a love letter – ooh!

Target

Red Lips Pillow

Need a smooch? This $10 pillow is just what your couch is craving!

Target

Glass Heart Valentine's Candle Holders

Set the mood at the table with this adorable trio of candle stick holders in the perfect V-Day hues!

Target

Cherub Valentine's Day Figurine

This glasses-wearing cherub would look so cute on your desk during the Valentine's season.

Target

Pink & Red Taper Candle Set

These playful candle sticks come in squiggly shapes and are adorably dotted in tiny white hearts for the holiday.

Target

XO Square Valentine's Day Pillow

Perfect for the sofa or your bed, this plush pillow will last your V-Day decor game for years to come!

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