This Is the Surprising Amount of Money the Average Person Spends on Apps

Ashley Macey
Dec 09, 2017

While we’re not surprised that folks are willing to shell out a ton of moola for a brand new iPhone X, we must admit that we’re usually quite stingy when it comes to springing for expensive apps. But according to a recent report from App Annie, people are spending more money on app purchases than ever before — in fact, during this last financial quarter, the App Store and Google Play each reached new record highs in both total worldwide new app downloads and consumer spending on apps and in-app purchases, totaling nearly $17 billion.

So what exactly does $17 billion in app purchases really look like for the average individual smartphone user? Well, according to a new forecast based on intelligence data from Sensor Tower, American iPhone users will spend an average of $63 on apps and in-app purchase in 2017, compared to just $47 in 2016. Don’t expect app purchases to plateau in the new year, either — this number is projected to rise even higher in the coming years. For 2018, the Sensor Tower analysts estimate that the average iPhone user will spend $77 on apps, and our spending habits are forecasted to grow to a whopping $88 by 2020. Plus, because this data doesn’t account for any applicable taxes or Apple’s 30 percent platform fee, we’re actually spending even more money on apps year-on-year.

What’s really interesting about this new data set is that Sensor Tower was able to analyze the kinds of apps Americans are spending their hard-earned money on. While most of us would probably assume that popular entertainment subscriptions like Netflix, HBO, and Spotify would be eating up most of iPhone users’ money, it turns out that the majority of consumer app spending is still being spent on paid smartphone games, with a particular focus on premium content and in-app purchases. Nearly 70 percent of app revenue is expected to come from games and in-game purchases by 2020, while paid entertainment and music apps will hover around nine percent of per-device spending.

So whether you’re regularly splurging on virtual reality smartphone games or you’re subscribed to every entertainment streaming service under the sun, it’s probably a smart idea to add app purchases into your monthly budget before all the holiday bills start rolling in. Hey, even us techy gals need to stick to our budgets!

Do you regularly splurge on paid apps? Tweet us your comments by mentioning @BritandCo.

Meet The Top 3 Founders In Our Selfmade Pitch Competition!

When you launch a business, you have to know how to sell it: to customers, to potential investors, and to the people you bring on board. In the Selfmade Fall 2024 Pitch competition, we challenged our female entrepreneurs to sell us their big idea and compete to win over $10K in prizes to build and grow their business. The judging panel was made up of a group of inspiring women in business, including Emily Merrell, founder of Second Degree Society and Ready Set Coach; Niki Shamdasani, CEO of Sani Lifestyle Brand; and Joanne Oparu Ayebo Eriaku, business transformation strategist and founder of SOAR AI School of Readiness.

Selfmade is a unique, hands-on business membership for female founders. Our coaches support our mission to help make the dreams of female founders a reality. "Our mission is to even out the odds and offer a clear route to success for business owners who've been marginalized," Emily said during the competition.

Pitch day was filled with uplifting, celebratory moments as all members cheered on the 10 finalists. Winners were judged on creativity, inspiration, authenticity, uniqueness, and evidence of impact. The finalists were phenomenal in their pitches, but the judging panel had to make the tough decision of picking three women who really stood out. Here are the winners of the Selfmade Fall 2024 pitch competition, plus our amazing finalists below!

Meet the Selfmade PItch Winners

Hyacinth Tucker

1st Place Winner

Hyacinth Tucker | The Laundry Basket

A US Army veteran and wife, Hyacinth owns and operates The Laundry Basket, a laundry subscription service that provides expert, laundry-on-demand and dry cleaning services in Maryland, DC, Northern Virginia, Northeast Ohio, and Toronto Canada. The company is committed to sustainability, offering zero-waste practices in partnership with non-profits like Impact Zero. They are also paving the way for minorities and veterans to build careers and businesses through their workforce development program. Hyacinthhas a masters of business administration and is a mom of two. When she’s not running the show, she loves traveling, reading, and playing games with her family.

Monica Casillas

2nd Place Winner

Monica Casillas | Amor Movement

Founder Monica Casillas recognized that many young Latinas faced the same challenges she did in high school, experiencing the weight of generational traumas and their impact on growth and potential. Driven by her own experiences and determination, she set out to create a transformative movement with love as its guiding force. The mission behind Amor Movement is to ignite the passion and leadership potential in young Latinas in high school. The nonprofit is dedicated to equipping these future leaders with essential life skills, professional development, and civic engagement opportunities, empowering them to break barriers and create the lives of their dreams.

Yolanda McCray

3rd Place Winner

Yolanda McCray | Skyler M Style & Wellness

Yolanda's passion for clothing, accessories, and custom products inspired the creation of Skyler M Style & Wellness, named after her Cocker Spaniel who passed away from cancer in 2019. Skyler M Style & Wellness is an online boutique and pop-up shop in South Carolina that offers clothing, accessories, and custom gifts. They are also launching gift and subscription boxes that empower women to embrace their unique style while prioritizing wellness. Their carefully curated products offer a blend of fashion and self-care, solving the common struggle women face in balancing both.

Selfmade

Meet Our Other Amazing Finalists!

Thinking about becoming a member of Selfmade? Founders can join Selfmade for just $39 per month and have a chance to pitch your business at our next pitch competition! Here's how our Selfmade community is breaking barriers and connecting you with like-minded founders:
  • On-demand courses
  • Live coaching
  • 1:1 mentorship with leading industry experts
  • Opportunities for pitching your business (such as this pitch comp!)
  • Digital events
  • AND of course, our community of 4,000+ women founders, just like you!

Learn more about the Selfmade Founder Fund and join us!

Be sure to sign up for our weekly email newsletter for more tips and news!

Header image via Meghan Lamle on Unsplash

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Is A ‘Pride And Prejudice’ TV Series Coming To Netflix? Here’s What To Know.

It is a truth universally acknowledged that I will absolutely eat up any Pride and Prejudice adaptation. Jane Austen's most famous story has everything: romance, sisterly love, and the blueprint for the enemies-to-lovers trope. To this day, I've never read a fight with dialogue as memorable as Elizabeth Bennet and Mr. Darcy, and the fact the story eventually gave us THE hand flex in Joe Wright's 2005 adaptation? That's just the cherry on top.

If you've been on TikTok for more than a day, you've probably seen the scene, which stars Keira Knightley and Matthew Macfadyen, replayed at different speeds and angles, which is both its own commentary on the female gaze and a testament to how rich Austen's books are. There are countless glances and touches between Elizabeth and Darcy that add so much nuance to their relationship. And it looks like we're getting countless other moments to turn into TikTok edits because, according to Deadline, Netflix is reportedly developing a new a series based on the novel.

Who's in the Netflix Pride and Prejudice cast?

Monica Schipper/Getty Images

Pride and Prejudice Cast

The biggest question on everyone's minds is Who's going to play Elizabeth and Darcy? We're still waiting on official casting announcements (and for the show to be greenlit in the first place), but according to The Daily Mail, Daisy Edgar-Jones (Twisters) has been sent scripts for the series, and could wind up playing Elizabeth Bennet, a role previously played by Keira Knightley in 2005 and Jennifer Ehle in 1995. This could be the perfect opportunity for Edgar-Jones and Paul Mescal to reunite after Normal People, but even if they don't end up playing Elizabeth and Darcy, I could totally see them as Elizabeth's older sister Jane and Darcy's best friend Bingley!

Deadline also reports that Netflix has tapped Dolly Alderton (Everything I Know About Love) to write the script for Pride and Prejudice, but other members of the cast and crew are still being finalized.

When is the new Pride and Prejudice TV show coming out?

Nick Wall/Netflix

Pride and Prejudice Release Date

The series would be available to stream on Netflix, and would mark the first time the streamer has adapted a Jane Austen story since 2022's Persuasion, which received a 30 percent score on Rotten Tomatoes and led to reviews with titles like Netflix's Persuasion is an absolute disaster and ‘Persuasion’ Is Awful and It’s Also Everything That’s Wrong with Netflix. The report also follows the news that the BBC is adapting The Other Bennet Sister, which revolves around Mary.

With Alderton reportedly behind the scenes, I'm sure the new adaptation will have the same biting wit as the original story, with a modern edge that will attempt to make it more relatable, with (hopefully) enough respect for the original work to make it not feel untrue to the original story.

What is Pride and Prejudice about?

Amazon

Pride and Prejudice Plot

Pride and Prejudice follows the Bennet family and their five daughters: Jane, Elizabeth, Mary, Kitty, and Lydia. When Mr. Darcy arrives to town — and Elizabeth immediately dislikes him — she strives to see as little of him as possible. This proves to be a difficult task when Jane falls for his best friend Mr. Bingley.

Is Pride and Prejudice available on Netflix?

Focus Features

The 2005 Pride & Prejudice is streaming on Starz, while you can watch Persuasion on Netflix now!

Amazon

Check out The Best Jane Austen Books Everyone Should Have On Their Bookshelf to catch up on all the best Austen novels.

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10 Amazing Advent Calendars That Are Literally Full Of Surprises For 2024

The countdown to the holidays will be here before you know it, which is why we're gearing up to treat ourselves all December long with the best advent calendars for 2024. Whether you're looking to unbox a lil' somethin'-somethin' for yourself or gift the goodness to a friend or family member, these 10 advent calendars span across food, beauty, and pop culture – ensuring you find the perfect fit.

Amazon

Gilmore Girls: The Official Advent Calendar

This Rory- and Lorelai-approved advent calendar is packed to the brim with 25 Stars Hollow-themed trinkets, from keychains, and buttons to magnets and stickers so you can flaunt your Gilmore Girls fandom all year long.

Godiva

Godiva 2024 Holiday Classic Chocolate Advent Calendar

Because chocolate always makes the best gift! This Godiva advent calendar comes complete with 24 assorted chocolates that range from milk, dark, and white. Kick off the most delicious time of year by gifting this indulgent set to your local chocolate lover, or yourself – just try not to sneak all the chocolates in one sitting!

Sephora

Sephora Collection Advent Calendar

We'd gladly take a Sephora-themed advent calendar year-round, but this beauty-centric one makes the holidays feel a bit more special. Never say "no" to a treat-yourself moment! With this set, you'll unveil 24 different makeup, skincare, and bath goodies, accessories, plus an advent-exclusive inclusion.

Nordstrom

MAC Cosmetics 24K Holiday Advent Calendar

Unwrap your glowiest glow with this luxurious MAC advent calendar! For 24 whole days (ideally leading up to Christmas, but we understand where you're coming from, early openers), you'll find only the best lip, base, eyes, and skin picks from the beloved brand. Sitting at an original value of $480, you can snag this baby for more than half-off for the holidays!

Typology

Typology Advent Calendar

Typology's 2023 advent calendar sold out in less than 48 hours last year, and it's already waitlisted for 2024 – but it's not to be missed, especially if you're gifting the design- and sustainability-forward beauty-lover in your life. This cal contains 15 full-size and 9 mini-size skincare products for the face, eyes, lips, and hands. It's super sleek yet unique, plus, it's constructed from FSC-certified paper to not only optimize space, but reduce its carbon footprint during transport. Get your name on the waitlist with the link here!

Nordstrom

Sugarfina 24 Tastes Of Christmas Candy Advent Calendar

The holidays are the time to assume the character of Buddy the Elf and go all in on all the Christmas candies. This 24-day advent calendar features everything from creamy chocolates to fruity gummies to satisfy that sweet tooth and bring some very sugary Christmas cheer to the season. P.S. Sharing is caring!

Craftspring

Craftspring Linen Ornaments Advent Calendar

Your Christmas tree will be left looking utterly lush once you've made it through this adorable advent calendar. It's loaded with a mini ornament for every day, each one made from sustainably-harvested merino-blended wool. The hand-embroidered calendar base will truly last a lifetime, so you can use it every year, loading it with candies, teas, and beauty goodies – whatever you please!

Nordstrom

L'Occitane 24 Days of Beauty Advent Calendar

This treasure chest of goodies for your skin, body, hair, and hands is well-worth the investment (a $115 value for just $84) considering you can get some good year-round use out of it. The contents will come in particularly handy for all your dry skin woes once winter is, well, wintering. The best part about this cal is you can keep what you want, then gift more minis to the skincare-obsessed in your life!

Compartés

Compartés Winter Foxes Chocolate Advent Calendar

By far the coolest, most intricate chocolates we've tried, Compartés' offerings make the best holiday gifts. Opt for this 24 day-long advent calendar inspired by a mystical fox named Samson. Like Samson, you'll be able to cleverly venture out on a world of bite-sized chocolate treasures from the likes of Creme Brûlée, Campfire S'mores, and Blackberry Crumble. How yummy.

Lush

Lush Advent Calendar

Holiday prep can be stressful. Wind down and relax a bit each day with each of Lush's advent calendar surprises! From colorful bath bombs and home fragrances to beloved beauty picks from years past, this 24-day box is a total banger. Plus, if you don't see yourself using up each day's offering, you'll have some absolutely delightful gifts on-hand to give to your friends and fam.

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