Announcing Brit + Co’s #IAMCREATIVE Foundation

Brit Morin
Jun 12, 2015

At Brit + Co, we believe everyone is a maker. That’s why our mission is to unlock creativity by teaching, inspiring and supporting the maker community. Today, we’re excited to take one step forward in enabling all of YOU to be more creative. We’re thrilled to announce the launch of our #IAMCREATIVE Foundation, a fund designed to enable women and girls to make.

What’s more, we’re pumped to be formally announcing our launch today alongside the White House, in partnership with their national “Week of Making” initiative. Stay tuned for more “Week of Making” updates over the next few days.

Creativity, as we define it, comes in many forms. It can be as quick and easy as a beautifully prepared meal for a group of close friends, or it can be as complex as fabricating an art installation entirely out of 3D printed geodes and LED lights. The key to this is one simple thing: We are ALL born creative.

We want to see you flex your creative muscles and take your DIY skills to the next level. What are your creative dreams? Tell us what it is that you want to build with your hands, mold with your fingers, paint, hack, upcycle or simply create.

We hope to enable creativity in women by equipping them with grants, resources and expert knowledge to execute an ambitious creative project or endeavor. Along with an awesome board of advisors (see below!), Brit + Co will offer grants between $2,500 and $15,000 to help kickstart YOUR creative projects. With four application cycles a year, we’ll offer between 15 and 20 grants annually.

Re:Make conference

#IAMCREATIVE Foundation and vote on a select group of finalists several times a year. Foundation advisors include:

HERE

July 31st, 2015.

  • Adrienne Hayes, CMO of Motorola
  • Alison Pincus, Founder of One Kings Lane
  • Andrew Essex, Vice Chairman of Droga5
  • Brit Morin, Founder and CEO of Brit + Co
  • Jennifer Aaker, Professor of Marketing at Stanford GSB
  • Lauren Conrad, Designer and Activist
  • Linda Boff, Executive Director of Global Brand Marketing at GE
  • Michelle Mesenburg, Vice President of Marketing at Target
  • Mike Perry, CEO of Crayola
  • Nicole Hite, Vice President of Creative Studios at Hallmark
  • Rebecca Minkoff, Founder and Creative Director at Rebecca Minkoff
  • Trish Mueller, CMO of The Home Depot
  • Gary Briggs, CMO & VP Product Marketing at Facebook

Netflix's 'Pride And Prejudice' Finally Found Its Elizabeth & Mr. Darcy

It is a truth universally acknowledged that I will absolutely eat up any Pride and Prejudice adaptation. Jane Austen's most famous story has everything: romance, sisterly love, and the blueprint for the enemies-to-lovers trope. To this day, I've never read a fight with dialogue as memorable as Elizabeth Bennet and Mr. Darcy, and the fact the story eventually gave us THE hand flex in Joe Wright's 2005 adaptation? That's just the cherry on top.

If you've been on TikTok for more than a day, you've probably seen the scene, which stars Keira Knightley and Matthew Macfadyen, replayed at different speeds and angles, which is both its own commentary on the female gaze and a testament to how rich Austen's books are. There are countless glances and touches between Elizabeth and Darcy that add so much nuance to their relationship. And it looks like we're getting countless other moments to turn into TikTok edits because a brand new limited series is coming to Netflix! And the new Pride and Prejudice cast is unbelievable.

Here's everything we know about Netflix's Pride and Prejudice, starring Emma Corrin, Jack Lowden, and Olivia Colman.

Who's in the Netflix Pride and Prejudice cast?

Des Willie/Netflix

The Pride and Prejudice cast is already a super buzzy lineup (and "fantastic," according to one X user). I agree! So far we have:

  • Emma Corrin as Elizabeth Bennet: a headstrong and intelligent young woman determined to marry for love.
  • Jack Lowden as Mr. Darcy: a handsome and wealthy bachelor that has a reputation for his pride.
  • Olivia Colman as Mrs. Bennet: Lizzy's very enthusiastic mother, who wants her daughters married and cared for.

“Playing Elizabeth Bennet is a once-in-a-lifetime opportunity,” Emma says in an interview with Netflix. “To be able to bring this iconic character to life, alongside Olivia and Jack, with Dolly’s phenomenal scripts, is truly the greatest honor. I can’t wait for a new generation to fall in love with this story all over again.”

The other characters we're still waiting on are Jane Bennet, Mr. Charles Bingley, Caroline Bingley, Mary Bennet, Kitty Bennet, Mr. George Wickham, Lydia Bennet, and Mr. Bennet. According to The Daily Mail, Daisy Edgar-Jones (Twisters) has been sent scripts for the series, and now I just NEED to see her as Jane! (Maybe we could get Paul Mescal as Bingley?)

Is there a new Pride and Prejudice coming out in 2026?

Focus Features

Yes we're getting a brand new Pride and Prejudice! THR reports the series is set to film later this year, so there's a good chance we'll see the show next year.

Dolly Alderton (Everything I Know About Love) is writing the script for Pride and Prejudice while Euros Lyn will direct.

“Once in a generation, a group of people get to retell this wonderful story and I feel very lucky that I get to be a part of it,” Dolly tells Netflix. “Jane Austen’s Pride and Prejudice is the blueprint for romantic comedy — it has been a joy to delve back into its pages to find both familiar and fresh ways of bringing this beloved book to life."

"The book is a gift to adapt — packed with drama and depth as well as comedy and charm," she continues. "In it lies the opportunity to examine the complexities of love, family, friendship and society, while aspiring to Austen’s delightfully observational voice. With Euros Lyn directing our stellar cast, I am so excited to reintroduce these hilarious and complicated characters to those who count Pride and Prejudice as their favorite book, and those who are yet to meet their Lizzie and Mr Darcy.”

Where can I watch Pride and Prejudice?

Nick Wall/Netflix

You'll be able to watch the show on Netflix, but stay tuned for the Pride and Prejudice release date!

This is going to mark the first time the streamer's adapted a Jane Austen story since 2022's Persuasion, which received a 30 percent score on Rotten Tomatoes and led to reviews with titles like Netflix's Persuasion is an absolute disaster and ‘Persuasion’ Is Awful and It’s Also Everything That’s Wrong with Netflix. The report also follows the news that the BBC is adapting The Other Bennet Sister, which revolves around Mary.

With Dolly Alderton behind the scenes, I'm sure the new adaptation will have the same wit as the original story, with a modern edge that will attempt to make it more relatable, with (hopefully) enough respect for the original work to make it not feel untrue to the original story.

How many episodes of Pride and Prejudice are there?

​John-Mark Smith/Pexels

Pride and Prejudice on Netflix will have six episodes total.

Where is Pride and Prejudice filming?

Pixabay/Pexels

Pride and Prejudice is set to film in the U.K. later this year.

What is Pride and Prejudice about?

Amazon

Pride and Prejudice Plot

Pride and Prejudice follows the Bennet family and their five daughters: Jane, Elizabeth, Mary, Kitty, and Lydia. When Mr. Darcy arrives to town — and Elizabeth immediately dislikes him — she strives to see as little of him as possible. This proves to be a difficult task when Jane falls for his best friend Mr. Bingley.

Does Netflix have Pride and Prejudice?

Focus Features

Wondering, Where can I watch the original Pride and Prejudice movie? Both the 2005 Pride & Prejudice and Persuasion are on Netflix now! The 1995 Pride and Prejudice is on Peacock.

Check out The Best Jane Austen Books Everyone Should Have On Their Bookshelf to catch up on all the best Austen novels.

This post has been updated.

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Meghann Fahy & Brandon Sklenar Are Super Hot In 'Drop'

I haven't been able to stop thinking about Drop since I saw it (and since I interviewed stars Meghann Fahy and Brandon Sklenar!) — and if you like thrillers, I'm sure you'll be obsessed with this one too. The script is tight, the visuals are beautiful (albeit eerie), and Meghann and Brandon are absolutely electric onscreen together. In Brit + Co's latest episode of our Yap City podcast, we dive into the interview experience and why the movie is so dang good.

Here's why you should see Meghann Fahy & Brandon Sklenar's Drop, in theaters now!

What is the movie Drop 2025 about?

Drop follows Violet (Meghann Fahy), who's excited for her date with Henry (Brandon Sklenar) — until she starts getting anonymous drops to her phone threatening her son. She can't tell Henry about the messages, especially since the final one instructs her to kill him.

But despite the thriller of it all, I've been calling Drop a "scary rom-com" because of just how electric Brandon and Meghann are onscreen, and how much I care about them as a viewer. I cared more about their relationship than some actual romance movies this year!

And in this episode of Yap City, I offer some behind-the-scenes moments from my Drop interviews, and spill on which Emily Henry character fits Brandon Sklenar perfectly.

Where can I watch Drop?

@britandco Y’all won’t want to miss this one. #drop#dropthemovie#meghannfahy#movie#brandonsklenar#1923#whitelotus#moviereview#review#fyp#foryoupage @Universal Pictures @Blumhouse #greenscreen♬ So High School - Taylor Swift

Drop is in theaters today, April 11, 2025!

Who's in the Drop cast?

The Drop cast has some of the hottest names around, including:

  • Meghann Fahy as Violet: a widowed mother finally going on a date who starts getting anonymous drops to her phone.
  • Brandon Sklenar as Henry: Violet's date who tries to help her figure out the drop mystery.
  • Violett Beane as Jen: Violet's sister and date night babysitter.
  • Jacob Robinson as Toby: Violet's (very adorable) son.
  • Reed Diamond as Richard: a man Violet meets who's also at the restaurant for a date.
  • Gabrielle Ryan as Cara: the bartender who keeps an eye on Violet.
  • Jeffery Self as Matt: Violet and Henry's waiter.
  • Ed Weeks as Phil: the restaurant pianist.

Where did Drop film?

Director Chrisopher Landon and the Drop team built the restaurant set themselves, and Christopher told me in an interview that the gilded look of the restaurant was meant to mimic a cage — and make Violet and viewer feel trapped. The movie filmed in Ireland.

Let us know what you think about the movie on Facebook.

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Listen To The Hypnotic Snippet Of Hailee Steinfeld's New Song For 'Sinners' Movie

Hailee Steinfeld is no stranger to stealing scenes in movies, but her latest role in Ryan Coogler's Sinners is full of sexy and horrifying moments that'll leave audiences begging for more. Plus, she'll be starring alongside Michael B. Jordan (Creed and Black Panther)!

Should we start an early petition for a ‘Dangerous’ music video?

Based on clips floating around the internet, this historical horror is set to provide a stage for both of their bewitching performances. Perhaps what makes us even more intrigued is how delighted the True Grit actress and Creed actor are about playing characters that'll have viewers talking long after the credits roll.

Scroll to learn more about the electrifying news surrounding 'Sinners!'

What is the movie Sinners about?

Warner Bros. Pictures

When twin brothers Smoke and Stack return home for a new beginning, they're initially met with welcome arms. But as daylight turns to dusk and gives way to nightfall, unspeakable horrors expose themselves to the townspeople. Evil in the form of vampires consume everything in their path and it changes the brothers in ways they could've never prepared for.

It's set in the 1930s South which means we'll get dialect, fashion, music, and more themes from that time period.

Where was Sinners 2025 filmed?

Warner Bros. Pictures

According to IMDB, Sinners was filmed in the following Louisiana cities: New Orleans, Bogalusa, Donaldsonville, and Labadieville!

Who's Hailee Steinfeld starring as in Sinners? 

Warner Bros. Pictures

Hailee Steinfeld will be starring as Mary, the love interest of Stack. Since not much is known about her outside of that, we're assuming their romance is forbidden. What we do know is Hailee's a fan of her character and the overall themes of Sinners.

According to PEOPLE, the actress shared more of her thoughts in her newsletter BEAU SOCIETY March 28. She wrote, "...This role is far removed from what I've done, but that's part of what drew me to it! I feel like I'm stepping into my own more and more as I get older, and this role mirrors that."

She also shared that it didn't take much for her to be a part of Sinners. "The minute I heard Ryan Coogler, I was in. Then I read his script and was like, 'Holy s---, this feels like a massive undertaking.' The story is so complex and layered," calling herself "fortunate and honored to even be remotely considered." So, how does Hailee Steinfeld feel about Sinners as a whole?

She says it's "thrilling and sexy and daring and dangerous — with bold representations." Calling this type of movie a "first" for her, she continued sharing her excitement about it on the TODAY Show while chatting with Jenna Bush Hager and John Legend. She said, "This role, I feel just challenged me in ways that I was ready for." She also praised Ryan Coogler for being "the most incredible writer and director," which continues to speak to his amazing sight!

Is Hailee Steinfeld on the Sinners movie soundtrack?

YouTube

Plus, the actress revealed she recorded new music for the Sinners soundtrack! She shared the news in her BEAU SOCIETY newsletter and gave subscribers an inside peek at how her song "Dangerous" was created.

She wrote, "Eleven days ago, I found myself somewhere I haven’t been in over two years: a recording studio. Not just any recording studio, but Jimi Hendrix’s Electric Lady!" Hailee then proceeded to thank everyone who helped her record the song.

She thanked Ryan Coogler for his unwavering belief in her role as Mary and "also as a musician," before expressing gratitude for Coogler's wife Zinzi, a producer for the Sinners movie. "She was a guiding force throughout the entire process," Hailee said of her and also commended her "calm confidence" for bringing "a perspective to this song that made it click" for the actress."

Setting her sights on Ludwig Göransson, Hailee noted how "his music tells stories that will burn a hole in your heart" and calls working with him "beyond a dream." She was also stoked that he "brought in Sara Aarons, an amazing songwriter (via phone call), to help with the top line."

Lastly, Hailee complimented violinist and orchestrator Serena McKinney Göransson (Ludwig's wife) for bringing "so much soul and precision" to "Dangerous." She applauded Serena's "supportive female energy" and said "watching her work with Ludwig was like watching people paint with sound."

Overall, Hailee feels her new song has a "hauntingly beautiful score" that's perfect for Sinners because it has "emotional tension and quiet unraveling" in it.

Although we can only listen to a snippet of "Dangerous," the full song releases next Friday, April 18.

Who else is in the Sinners cast? 

Warner Bros. Pictures

Besides Hailee Steinfeld, Sinners has a robust cast that'll make the storyline even more rousing. In no particular order, viewers will see:

  • Michael B. Jordan as Smoke/Stack
  • Jack O'Connell as Remmick
  • Omar Benson Miller as Cornbread
  • Li Jun Li as Grace
  • Jayme Lawson as Pearline
  • Wunmi Mosaku as Annie
  • Delroy Lindo as Delta Slim
  • Lola Kirke as Joan
  • Miles Caton as Sammy

Where can I watch Sinners? 

Warner Bros. Pictures

The Sinners movie debuts April 18, 2025, so start planning your trip to your local theater ASAP! But, you can watch a new clip featuring Hailee Steinfeld and Michael B. Jordan right now!

Hailee Steinfeld And Michael B. Jordan In Seductive Sinners Scene

www.tiktok.com

Michael B. Jordan AND Hailee Steinfeld? See NEW clip for #SinnersMovie, in cinemas April 18! #MichaelBJordan #HaileeSteinfeld #MovieRecommendations #NewRelease #MovieClips

It looks like they're going to have a few steamy scenes! Whew, someone pass us a fan! If you're yearning for more, watch the official trailer for Sinners!

Watch The Official Trailer For Sinners

www.youtube.com

- YouTube

Trigger warning: There's a few jump scares in the Sinners movie trailer that feature bloody moments.

We think the tagline for the film says it best: "You keep dancing with the devil, one day he’s gonna follow you home," (via Warner Bros. Pictures).

Are you ready to see Hailee Steinfeld take on a new daring role in the Sinners movie? Share your thoughts on Facebook!

This post has been updated.

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