Apple Has Finally Brought the MacBook Out of the Stone Age

Shea Lignitz
Oct 27, 2016

Apple has done it again — a little more than a month after their Fall Event, they’ve delivered another keynote packed with awesome new stuff. Among the biggest updates are the iPhone 7 Plus camera, which now has portrait mode so we can have those gorgeous blurry backgrounds, its new TV app and — drumroll, please! — a new MacBook.

We know you’re excited about the MacBook, but hold tight, because Apple’s new TV app — ultra imaginatively called “TV” — is pretty cool too. It will bring us subscriptions to services like Starz and HBO, live sports, live news and… Twitter? Well, if you watch football on Saturdays with the fam, you’ll get immediate reactions to those touchdowns in the form of tweets, immediate replays and Periscopes. You’ll also get Bloomberg news and election night coverage from BuzzFeed. The TV app will be available by the end of the year (although since they’re promising election coverage, we bet we’ll be seeing it very soon).

And now for our feature presentation: the MacBook. Apple is celebrating the 25th anniversary of its first notebook (the Powerbook released on October 25, 1991) with a brand-spanking-new design. To give you a better idea of just how far the MacBook has come, what would have taken one year on the original notebook can be accomplished in five seconds on the new MacBook. That’s insane.

Nostalgia aside, here are the awesome new features.

TOUCH BAR/TOUCH ID

This fancy new substitute for the function keys adapts to whatever software you’re using. For example, in Safari you’ll see shortcuts for your favorite websites right on the Touch Bar. You’ll also find the search field, back button and add tab button. Quick type suggestions can be found on the MacBook now, just like on the iPhone. In Messages, the Touch Bar will display emoji (and you can even find them using the familiar categories). It’s also fully customizable, so you can choose what shortcuts you want to display on it.

The new TouchID sensor is next to Touch Bar, on the power button. Apple promises a super-fast reading of your fingerprint, and if more than one person uses your computer, you can even switch users with literally the touch of a finger. More and more sites are integrating Apple Pay, which means you’ll be able to use your fingerprint to buy that hand-knitted sweater you’ve been eyeballing on Etsy, straight from your MacBook.

THUNDERBOLT 3

The MacBook now has four Thunderbolt 3 slots, which use a USB-C style connector. This means no more turning your computer around trying to reach the charger — you can plug it into any of the ports on either side! This makes up for Apple doing away with the MagSafe connector, even though we’ll miss that satisfying click when the magnet connects.

NEW DISPLAY

The new MacBooks have an improved display, and Apple also announced its new LG Ultrafine 5K external display. The monitor connects via a Thunderbolt 3 cable and charges your MacBook at the same time! It’s the ultimate docking station.

Phew! That’s a lot of new and exciting stuff. Apple is retaining their 12″ MacBook, as well as offering a version of the new MacBook without the Touch Bar. The MacBook Air did not get an update, but the new MacBook Pros are thinner anyway.

The 13″ and 15″ Touch Bar models will start at $1799.99 and $2399.99, respectively. You can order the newest MacBooks here today, and then in 2-3 weeks, you just might find a surprise waiting on your doorstep. Because you totally weren’t tracking it the whole time.

Which announcement are you most excited about? Tweet us @BritandcCo!

(Photos via Apple)

Meet The Latest Apple Lineup – The New iPhone 15 And Apple Watch

Apple unveiled their latest and greatest today, most notably introducing the iPhone 15 suite, improved iCloud storage plan options, and the Apple Watch Series 9. The new products bring forth some reasonably big changes to Apple’s existing technology – the company saying ‘goodbye’ to the Lightning port is just one example. Read on for everything, new and improved, that was just announced at the Apple Event.

The iPhone 15

New iPhone

The latest iteration of iPhone is the iPhone 15, and it will also be available as the iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max. They’ll come in 5 colors: white, black, pink (rejoice!), green, and yellow. The Pro models are fitted with a strong, lightweight titanium casing, and have a 6.1-inch screen, while the Plus models boast a 6.7-inch screen.

No More Lightning Cables

And yes, you read it right – the Lighting charging ports are no more for new Apple products, including the iPhone 15. From now on, users will only be able to use a USB-C cord (that, according to Apple, ushers in potentially faster charging times) for charging their devices. The change makes things fairly easy for cross-functional purposes, as USB-C cords are also compatible with non-Apple products.

Action Button

The Lightning port isn’t the only thing that Apple said they’re retiring. The new iPhone no longer has a ring silencer slider on the side. Instead, it’s now called an “action button.” The action button will still silence alerts, texts, and calls by default, but will also be capable of other handy commands you tell it to complete.

Sharper-Than-Ever Camera

As expected, the iPhone 15 variations boast an updated camera system. The company’s stepped it up so that the smartphones have a 48-megapixel main camera with a larger sensor than ever before. The back camera also has a new “nanoscale coating” for handling lens flares and lowlight with expert skill. The camera system reportedly has more enhanced color, better image stabilization, and a 4K cinematic video mode.

Improved Connection

The new iPhones also feature an ultra wideband chip, which expands the device’s connection strength. This chip allows iPhones to connect to other devices from up to three times farther away. It’s incorporated into the “Find My’ technology that you may already use to find your friends, devices, and more.

Apple made sure to address pricing for the new iPhone, as well as existing models:

  • iPhone SE will start at $429.
  • iPhone 13 will start at $599.
  • iPhone 14 will start at $699.
  • iPhone 15 will start at $799.
  • iPhone 15 Plus will start at $899.
  • iPhone 15 Pro will start at $999.

The new iPhones start shipping and hitting stores on September 22.

Store More With New iCloud+ Plans

Apple also announced that starting September 18, iCloud+ will offer 6TB ($29.99/mo) and 12 TB ($59.99/mo) storage plans, which expands their previous largest offering of 2TB ($9.99/mo). The new plans are ideal for large photo and video libraries, or users of Apple’s Family Sharing.

Apple Watch Series 9

Shout Out To Sustainability

The company introduced the Apple Watch Series 9, which is reportedly Apple’s first-ever carbon-neutral product. They’ll also be making another sustainability effort by eliminating leather materials from the Apple Watch. The wristbands will no longer be made of leather, but instead, a material called “fine woven,” which is made from 68% post-consumer recycled content.

With The Tap Of A Finger

The most notable news surrounding the new Apple Watch is the introduction of hand gesture controls. With the watch on, users can tap their index finger and thumb together twice to answer (or end) phone calls, play and pause music, or snooze alarms. Siri can also take commands via the watch now.

Apple Watch Tune-Up

The Series 9 watch is now made with a custom S9 chip for faster processing, according to Apple. The screen features a new edge-to-edge display that doubles the brightness levels, plus the model is available in a new pink color!

Apple noted these updated prices for the Apple Watch:

  • Apple Watch SE starts at $249.
  • Apple Watch S9 starts at $399.
  • Apple Watch Ultra 2 is priced at $799.

Stay in the loop on current events and happenings with Brit + Co.

Images via Apple.

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Olivia Munn Bravely Shares Mastectomy Scars In Latest Skims Ad

Olivia Munn bared it all in her latest SKIMS ad, proving you don't have to hide your scars. The actress posed in a campaign for Breast Cancer Awareness Month, supporting Susan G. Komen®and highlighting her own journey with the disease. She looked absolutely stunning in every photo, but the most gorgeous moment was the way Munn didn't shy away from showing her mastectomy scars. She spoke to TODAY about her experience during the shoot, and why she ultimately decided to ditch her insecurities. Here's what she had to say!

SKIMS

Munn shared with TODAYthat she didn't initially plan to show her scars on the set. The campaign was focused on her recovery post-breast cancer diagnosis, but the makeup artist had a hard time covering up the scars throughout the shoot. She explained that she took a look in the mirror and thought, "I’m done being insecure about my scars." From there, she took the idea to show them off to the SKIMS team — and the rest is history.

SKIMS

And while she was scared to be so vulnerable on camera, this was ultimately a really empowering move for Munn. She elaborated that there are "so many women that have these same scars" who feel just as insecure as she did about them — and she really hopes those women see this ad. "Skims is so iconic and associated with beauty and sex appeal, and cancer really doesn't have that same connotation," she said. "So I just really hope that other women who have gone through my same path feel a little better after seeing it."

SKIMS

The star also took to Instagram to give a behind-the-scenes explanation of her experience. She reiterated that she was "done being insecure" about her scars. "Every mark life has left behind on my body is proof of how hard I fought," she wrote. "I hope other women who have been self-conscious about their scars see these photos and feel all the love I’m sending."

She also shared that SKIMS will donate 10% of their bra sales (except bralettes) to Susan G. Komen® — a charity dedicated to finding a cure for breast cancer — from October 23-31 in stores and online. "It’s really meaningful to be part of an initiative that supports research and helps countless individuals impacted by breast cancer," she said.

SKIMS

All of this comes on the heels of Munn's announcement earlier this year that she was diagnosed with breast cancer. She revealed the diagnosis came after recently tested negatively for well-known breast cancer genes and had normal results from her annual mammogram — but her doctor to check her Breast Cancer Risk Assessment Score. The test showed Munn had a 37% risk of breast cancer, so she pushed for more answers that eventually lead to her diagnosis.

Since then, Munn shared with PEOPLE that she had 4 surgeries in 10 months and underwent medically-induced menopause — all the while juggling being a new mom with husband John Mulaney. She shared, "I'm lucky. We caught it with enough time that I had options. I want the same for any woman who might have to face this one day."

SKIMS

After that March announcement, it's clear Munn is dedicated to raising awareness for women's health — and particularly their options. While chatting about the SKIMS campaign, Munn told TODAY, "You've got to go your doctor and you inundate them with information and you don't stop until they give you the test you need."

If you want to test your own risk for breast cancer, the National Institute of Health has resources here.

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What Would A TikTok Ban Mean For Small Businesses?

Amid dire concerns that TikTok threatens U.S. national security, bans against the app have spread like wildfire. Beyond just government devices, some universities initiated bans, with the latest policy talks going as far as to include personal devices as well. Though it’s unlikely that the platform will be completely banned (there are other proposed solutions, like selling the app or amending its data policies) due to free speech, the possibility of a ban raises another concern: the livelihood of small businesses.

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

“TikTok has been a great tool for allowing me to connect with my audience on a deeper level,” says Gersch. “There's a special magic that happens with video marketing that you can't achieve with a text or static image post. Your audience gets to know your quirks, your mannerisms, and they start to feel like they know you, even though you've never met. Every time you see a new video from one of your favorite creators, it's like a FaceTime call from a trusted friend.”

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

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Illustration by Claire Shadomy

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The 'Severance' Season 2 Trailer Is Finally Here & I Have So Many Questions

The cast and crew of Severance are finally returned to the office after months of waiting for production to resume, and we finally have a first look from the new season! Apple TV+ just posted a teaser image from season 2 of cast member Adam Scott holding a bunch of blue balloons. We don't quite know the significance of this picture to the plot, but we do know we are pumped to see it!

Executive producer, Ben Stiller, spread the news about the Apple TV+ series’ return back in January 2024 with a quote tweet simply commenting, "back to work.”

Adam Scott also teased the Severance season 2 production in an Instagram post the same month, saying it’s “lovely being back at the office.” Severance season 2 is officially back on track. Here’s everything we know about the upcoming season!

Watch The Official 'Severance' Season 2 Trailer!

Adam Scott is back in the first teaser trailer for Severance season 2 — and spends the entire trailer running from his problems (relatable). It appears that despite the fact Mark's innie retreats at the end of season 1, it looks like he wakes back up in the elevator and has lots of surprises waiting for him in the office.

Is there a release date for Severance Season 2?

Apple TV+

Severance Season 2 Release Date

Yes, we finally have a release date for Severance season 2! The sophomore season will hit Apple TV+ on January 17, 2025.

What is Severance about?

Apple TV+

Severance Season 2 Plot

Severance is a fictitious psychological thriller TV series that’s focused on a biotech company named Lumon Industries. In the show, Lumon Industries has popularized a procedure called ‘severance’ that separates their employees’ work selves from their personal lives. Essentially, when Lumon employees are at work, they can’t recall anything outside of work, and vice-versa when they aren’t at the office.

The first season of Severance follows Lumon Industries employee, Mark (portrayed by Adam Scott). Throughout the first season’s nine episodes, Mark and his coworkers begin to learn more about the severance procedure, their double-lives, and Lumon Industries’ true objectives – and it all begins to unravel in a mysterious way.

Who stars in Severance?

Apple TV+

Severance Season 2 Cast

Adam Scott, Patricia Arquette, John Turturro, Christopher Walken, Zach Cherry, Britt Lower, Tramell Tillman, Jen Tullock, Dichen Lachman, and Michael Chernus are all part of the main cast in Severance.

Deadline confirmed in 2022 that Gwendoline Christie, Bob Balaban, Merritt Wever, Alia Shawkat, Robby Benson, Stefano Carannante, Ólafur Darri Ólafsson, and John Noble are part of the Severance season 2 cast.

Where can I watch Severance?

Apple TV+

You can stream season 1 of Severance on Apple TV+. If you don’t already have a subscription to Apple TV+, you can try the platform 7 days free before subscribing for $9.99/month.

Why is Severance season 2 taking so long?

Apple TV+

Severance season 2 is taking so long because production was halted in the wake of last year’s writers strike.

The cast and crew began filming season 2 on October 3, 2022, with production shutting down on May 8, 2023. Since SAG-AFTRA has struck a deal with AMPTP studios, it’s “back to work” on the Severance set per executive producer, Ben Stiller.

Is Severance creepy?

Apple TV+

Severance follows the horrors that come with working in an office, so yes, it’s creepy. Just kidding (sort of)!

The surreal tone of Severance definitely makes it creepy. There’s an ongoing feeling that someone – or something – is constantly keeping watch and wants to gain control. This tone, paired with the series’ clean, manicured (yet cold) visuals, chalks it up to be fairly disturbing.

The characters in the show become increasingly aware of this cryptic, surveillant presence, and the building tension definitely adds to the show’s creepiness. It’s also pretty existential, which is the creepiest feeling of them all.

Was Severance canceled?

Apple TV+

Severance was not canceled. (Thank goodness!) The production was put on pause due last May to 2023’s writers strikes, but it’s up and running now. We are enthused about the show’s return!

Never miss a new show or movie announcement by signing up for our weekly newsletter! Keep checking back here for more info.

This post has been updated.

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'Nobody Wants This' Season 2 Won't Feature This Controversial Couple

All it takes is a few episodes of Nobody Wants This to realize it's one of the best rom-coms of the year — and that Adam Brody is still super hot. The series, which also stars Kristen Bell, has gone viral for everything from its hilariously relatable approach to dating to "the best kiss of all time" to how eloquently it explains the fear that we're too much for a romantic partner. With an 8.1 out of 10 on IMDb, a 95 percent on Rotten Tomatoes, and literally millions of TikTok views, it's no surprise the show was just renewed for a second season. Here's everything we know about Nobody Wants This season 2.

What's going to happen in Nobody Wants This season 2?

Hopper Stone/Netflix

Creator Erin Foster just revealed Nobody Wants This season 2 is actually going to get rid of this tease from season 1: Morgan and Sasha's flirtationship. "I think we’re going to wrap up their weird 'Is it romantic?' thing. Because we want to see them together in season two, hanging out," she tells The Hollywood Reporter. "We want to see Esther. I think we went down that road enough that now we’re going to pull back and reposition so we can have them all in scenes together without [Morgan] being like, a full homewrecker. But we’re going to give Morgan something very fun. Justine [Lupe] came in and we pitched it to her and she was like, 'This is my dream storyline.'"

Is Morgan going to be swept off her feet? Or maybe she'll inherit a huge sum of money and become her own trophy wife. That would be SO Morgan.

Is there going to be a season 2 of Nobody Wants This?

Stefania Rosini/Netflix

Yes on October 10, Netflix announced that Nobody Wants This will be coming back for season 2. And (spoiler!!!) now that Joanne and Noah have decided to be together, and Noah's decided to give up his position as Head Rabbi, I have a feeling they'll have to deal with a lot of opinions. (Namely, Noah's mother).

"Creating Nobody Wants This will forever be a career highlight for me," creator Erin Foster says in a statement. "The incredible cast, crew, producers and executives all made this into the show it is today, and to experience viewers' reactions to this series now that it's out in the world has been more than anything I could have dreamed. I’m so lucky to be able to continue this story, and to do it alongside Jenni Konner and Bruce Eric Kaplan, who I've been such a fan of since Girls... Justice for healthy relationships being the most romantic!”

When is Nobody Wants This season 2 coming out?

Netflix

We know season 2 is coming out in 2025, but stay tuned for an official Nobody Wants This season 2 release date.

Who's in the cast of Nobody Wants This season 2?

Netflix

The Nobody Wants This cast includes Kristen Bell, Adam Brody, Justine Lupe, Timothy Simons, Stephanie Faracy, Tovah Feldshuh, Paul Ben-Victor, Michael Hitchcock, Jackie Tohn, Sherry Cola, Shiloh Bearman, and Emily Arlook.

Does Nobody Wants This End on a Cliffhanger?

Saeed Adyani/Netflix

Nobody Wants This might not end on the same kind of thrilling, dramatic cliffhanger as Outer Banks season 4 part 1, but it definitely leaves us with a ton of questions. How will Joanne and Noah's families react to the news? What does life look like as a couple? Will Joanne be able to flaunt their relationship in front of all the teenagers? No matter what comes, these two are very much in love, and I can't wait to see them continue to heal and grow together.

Adam Rose/Netflix

Check out 10 Reasons Nobody Wants This Is The Best TV Show Of The Year — and all the other October TV shows to watch this month!

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