Apple Rumor: The iPhone 7 Is Probably Going to Be Disappointing

The iPhone 15

New iPhone

The latest iteration of iPhone is the iPhone 15, and it will also be available as the iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max. They’ll come in 5 colors: white, black, pink (rejoice!), green, and yellow. The Pro models are fitted with a strong, lightweight titanium casing, and have a 6.1-inch screen, while the Plus models boast a 6.7-inch screen.

No More Lightning Cables

And yes, you read it right – the Lighting charging ports are no more for new Apple products, including the iPhone 15. From now on, users will only be able to use a USB-C cord (that, according to Apple, ushers in potentially faster charging times) for charging their devices. The change makes things fairly easy for cross-functional purposes, as USB-C cords are also compatible with non-Apple products.

Action Button

The Lightning port isn’t the only thing that Apple said they’re retiring. The new iPhone no longer has a ring silencer slider on the side. Instead, it’s now called an “action button.” The action button will still silence alerts, texts, and calls by default, but will also be capable of other handy commands you tell it to complete.

Sharper-Than-Ever Camera

As expected, the iPhone 15 variations boast an updated camera system. The company’s stepped it up so that the smartphones have a 48-megapixel main camera with a larger sensor than ever before. The back camera also has a new “nanoscale coating” for handling lens flares and lowlight with expert skill. The camera system reportedly has more enhanced color, better image stabilization, and a 4K cinematic video mode.

Improved Connection

The new iPhones also feature an ultra wideband chip, which expands the device’s connection strength. This chip allows iPhones to connect to other devices from up to three times farther away. It’s incorporated into the “Find My’ technology that you may already use to find your friends, devices, and more.

Apple made sure to address pricing for the new iPhone, as well as existing models:

• iPhone SE will start at $429.
• iPhone 13 will start at $599.
• iPhone 14 will start at $699.
• iPhone 15 will start at $799.
• iPhone 15 Plus will start at $899.
• iPhone 15 Pro will start at $999.

The new iPhones start shipping and hitting stores on September 22.

Store More With New iCloud+ Plans

Apple also announced that starting September 18, iCloud+ will offer 6TB ($29.99/mo) and 12 TB ($59.99/mo) storage plans, which expands their previous largest offering of 2TB ($9.99/mo). The new plans are ideal for large photo and video libraries, or users of Apple’s Family Sharing.

Apple Watch Series 9

Shout Out To Sustainability

The company introduced the Apple Watch Series 9, which is reportedly Apple’s first-ever carbon-neutral product. They’ll also be making another sustainability effort by eliminating leather materials from the Apple Watch. The wristbands will no longer be made of leather, but instead, a material called “fine woven,” which is made from 68% post-consumer recycled content.

With The Tap Of A Finger

The most notable news surrounding the new Apple Watch is the introduction of hand gesture controls. With the watch on, users can tap their index finger and thumb together twice to answer (or end) phone calls, play and pause music, or snooze alarms. Siri can also take commands via the watch now.

Apple Watch Tune-Up

The Series 9 watch is now made with a custom S9 chip for faster processing, according to Apple. The screen features a new edge-to-edge display that doubles the brightness levels, plus the model is available in a new pink color!

Apple noted these updated prices for the Apple Watch:

• Apple Watch SE starts at $249.
• Apple Watch S9 starts at $399.
• Apple Watch Ultra 2 is priced at $799.

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

October: Society of Lies

Society of Lies by Lauren Ling Brown

Maya's back in town for her reunion at Princetown and she's excited to celebrate with familiar faces. It also coincides with her sister Naomi's graduation. As she gets ready for the best weekend ever, she receives the tragic news of Naomi's death and it leaves her shaken to her core. Though everyone says it was an accident, Maya's gut is telling her otherwise.

The more Maya digs into the past, the more she realizes her sister wasn't telling her. Sadly, Naomi was a part of the Sterling Club and it crushes her because she never wanted her sister to join it. Maya's no stranger to the inner workings of the Serling Club because she used to be a member so she knows everything that went on behind the scenes.

As she works to understand what happened to her sister, Maya will come face to face with the memories and secrets that haunt her.

September: The Comfort of Crows

The Comfort of Crows: A Backyard Year by Margaret Renkl

Over the course of 52 chapters, Margaret Renkl invites readers into the wonders of her backyard. For a year, she watched various animals and plants bloom during varying seasons that speak to the cycles of life. From the way our emotions ebb and flow to the periods where we're active or need rest, The Comfort of Crows: A Backyard Year is a beautiful read that will help us fall in love with every moment of life.

August 2024: Slow Dance

Slow Danceby Rainbow Rowell

July 2024: The Cliffs

The Cliffs by J. Courtney Sullivan

Would you be willing to journey back to a place you once sought refuge as a teen? What if it looked and felt different than you remembered? What if you discovered secrets and buried ghosts that no longer want to remain hidden?

These are questions that Jane Flanagan finds herself answering as she journeys back to Maine after being away for some time. The house she used to seek refuge in has been renovated by a woman named Genevieve, but she feels that all of her hard work has gone to waste because things don't feel right.

She enlists the help of Jane to see if there are ghosts that wander the halls of the house and that's when the discoveries begin to happen. Jane realizes that some parts of history is impossible to erase no matter how much you try to paint over them.

June 2024: The Unwedding

The Unwedding by Ally Condie

Ellery Wainwright is left reeling after it's clear she and her husband won't be celebrating their twentieth wedding anniversary together in Big Sur, California. Never mind the fact she's dreaming about how it would be the perfect way to applaud themselves for building such a wonderful life together.

But, life comes at you fast and she's left ambling around the resort while people are prepping for a wedding. Talk about a slap in the face. Still, she begins observing all the newness that comes with people planning to spend the rest of their lives together. As beautiful as it is, she can't help but to feel unsettled the longer she's at the resort.

Sadly, her suspicions are confirmed when she finds the groom's dead body. This all but chokes the beauty of the resort from her heart and when someone else dies, it's clear that the unfortunate party is just getting started.

May 2024: How to End a Love Story

How to End a Love Story by Yulin Kuang

April 2024: The Most Fun We Ever Had

The Most Fun We Ever Had by Claire Lombardo

When Marilyn Connolly and David Sorenson fell in love, all they knew is that nothing could shake their foundation. Despite their unwavering hope in the past, their current reality looks differently than they imagined. Their four daughters — Wendy, Violet, Liza, and Grace — each have a unique set of problems that creates of chaos for the family. From the loss of one's husband to the secrets the youngest daughter keeps, the Sorensons are never quite sure what to expect.

In a shocking turn of events, a young man — Jonah Bendt — shows up and reveals that one of the daughters is his mom. He was placed up for adoption some time ago, but he's ready to come home to learn more about his biological family. There may be drama in The Most Fun We Ever Had, but there's still a family who finds a way back to the love that Marilyn and David have always believed in.

Art student Raquel only comes Anita de Monte's story after she starts feeling like she's starting to make a name for herself among College Hill's socialites. The more she learns about how Anita's life was horrifically cut short, she starts drawing parallels between their lives. It's almost like history is repeating itself and it's hitting too close to home.

As Gonzalez alternates between both of their perspectives, Raquel and Anita's lives begin to intersect in a way that makes Anita de Monte Laughs Last the kind of novel that'll have you thinking about it longer after you finish the last page.

Redwood Court reads like a historical love letter to Black families and contains relationships that remind me of my own family. When Mika Tabor starts asking questions about her family's history, she receives much more than her class assignment asked for. The more she listens to her grandparents and observes her parents, she realizes they've been telling her meaningful stories all along. From tales of racism to the sweet grasp of a world that began moving past obvious racial tension, this novel offers a glimpse into the homes of many Black families.

While I often say I'd like to pass down books to my kids, Redwood Court has become something that I feel is mandatory to read.

January 2024: "First Lie Wins" by Ashley Elston

Reese's Book Club is coming in hot with their first pick of the year! This thriller of a reader is all about "Evie Porter" and her separate identities. One paints the picture of who she truly is, but her job places her in the position of assuming a new name in order to complete the mission given to her by Mr. Smith. She's never met Mr. Smith, her boss, but she has the inkling that her latest mission hits a little too close to home.

Does he know more about her than she realizes and can she successfully fulfill the goal he has for? Buy your copy of First Lie Wins today to find out!

What would you do if you knew a terrible secret that involved the death of one of your best friends? In Before We Were Innocent, Bess and Joni find themselves trying to escape answering this. However, some things are hard to bury — especially when the past comes knocking in the form of Joni. Will the two former best friends be able to maintain their innocence or will they have to accept the truth about themselves?

If the past few years have felt like you've been stuck in a weird time loop, you'll love this page turner by Cesca Major. Maybe Next Time follows Emma as she navigates being a busy literary agent, wife and mother - except she only seems to have time for her career. When her husband is involved in a tragic car accident, Emma finds herself distraught only to wake up and see him alive again.

As the scenario continues to repeat, Emma will have to dig deep inside herself to correct patterns she's been a part of her to save not only her husband but life as she knows it.

Starling House is a daring tale of what happens when dreams meet determination, grit and evil. All Opal wants to do is create a haven for herself and her brother Jasper but she'll have to fight for it once she finds herself in the mysterious mansion of author E. Starling. In the depths of the shadows, she'll come face to face with things that'll test her resilience.

The women of the Rubicon family have a lot to tangle with in Mother-Daughter Murder Night. When powerful matriarch Lana's granddaughter Jack becomes the prime suspect in an unsolved murder, Lana becomes determined to find a killer instead of waiting for her disease to have it's last say. Find out what Nina Simon has in store for the town the Rubicons find themselves living in.

Tom Lake weaves a beautiful tale of remembered love and viewing the humanity of one's parent. When Lara begins to regale her three daughters of a former romance she shared with actor Peter Duke at Tome Lake, they begin to take stock of what they know about their mom as well as their own love lives.

Heartbreak has the potential to make you swear off love, which is something that late night writer Sally Milz knows all too well. She's also a firm believer in the "Danny Horst Rule," the phenomenon where average looking men exclusively date women more attractive than them — until pop star Noah Brewster shows up to host the late night show. Join her for an intoxicating love ride that makes her change her perspective.

If you love a good romance-murder mystery, you'll fall in love with Kya's story. After the town's golden boy winds up dead, everyone in town begins blaming Kya for his murder. With heartbreak and triumph woven throughout, Where The Crawdads Sing will become the summer read you can't put down.

Even when forbidden, love seems to find a way in The House of Eve. 15-year-old Ruby is set to be her family's first college attendee, until it appears a scandalous affair will bring her back into poverty. Meanwhile, Eleanor's in love with William, a member of an elite Black family in D.C. that doesn't let just anyone in. The lives of both women will collide in an unexpected way as they forge their own paths.

Maya witnessed her friend's sudden death in the woods seven years ago. Now, with nothing except a few hazy memories, she's determined to figure out what she saw, and who's behind it. The House In The Pines is proof that sometimes our past — and their secrets — don't stay dead.

Life can feel like a dumpster fire sometimes which is why Tiny Beautiful Things feels like a soothing hug. If you love advice columns, you'll love the beautiful compilation of questions "Dear Sugar" answers within the pages as Clare sets out to offer advice while her own life falls apart. After you read the book, check out our interview with Sarah Pidgeon, who stars in the Hulu series!

New friends Mia and Elena are pitted against each other when everyone in town splits over a custody battle. Adapted into a mini-series on Hulu at the beginning of the pandemic, Little Fires Everywhere is a tale that shows everything isn't always what it seems, and there are always secrets to be discovered.

Wrong Place, Wrong Time is a novel that explores the lengths a mother is willing to take to prevent her son from doing something unspeakable. Will she be able to piece together clues in time or will all hope remain lost?

This titular novel turned Emmy award-nominated Amazon Prime series Daisy Jones & The Six explores the rise — and fall — of a legendary (and fictional) band.

This heartwarming book about life at the River Valley School for the Deaf, and all of its students with completely different backgrounds, will make you laugh and cry with its beautiful depiction of human connection.

If you've never liked hearing "How can you hate from outside the club? You can't even get in," you'll be glad you're not a part of this members-only society. The club has been pushed to its limit and everyone has something to hide.

Nan infiltrates Agatha Christie's home in 1925, intent on luring her husband away. There's something about love, affairs, and dark secrets that make for a good read, and you won't be able to get enough of this tale where things aren't always what they seem.

"She's so lucky" ...or is she? Lucky redefines what it means to be honest when the titular character completes a million-dollar heist, and is left stranded by the very people who taught her how to scam.

When Anna learns the father she never knew is still alive, she travels to West Africa in search of answers. The tale of self-discovery through one's history, as well as the themes of home and belonging, is something we all long to understand at some point.

Families can be complicated, and the Alvarados are no different. If you're looking for a little break from your own family dynamics, you'll get a kick out of reading along as they navigate evacuations, relationship problems, and their father's obsession with the Weather Channel.

What happens when desire spills over and threatens to unravel everything two friends have built? The Paper Palace answers that as Elle must choose between continuing the life she has dedicated herself to and the life she never got to live.

When former lovers Eva and Shane reunite in the midst of their successful literary careers, they find that their chemistry is still as strong as it used to be. But, will the flame fizzle before their lingering questions are answered or will Eva choose vulnerability before Shane disappears again?

What would you do if your significant other disappeared without a trace, only leaving a cryptic note behind? In Hannah's case, she sets out on an unpredictable mission for answers — regardless of what lies ahead. After you read the book, check out our interview with Angourie Rice, who stars in the Apple TV+ series!

Le Sommet is a sanatorium-turned-luxury hotel in the Swiss Alps. Detective Elin arrives to celebrate her estranged brother Isaac's engagement to Laure, and her discomfort turns to all-out horror when Laure goes missing.

DNA tests can reveal new information about our ancestry, but when Abby learns that she has an older sister — and that her older sister is an Instagram star — the women decide to meet up and get to the bottom of why their parents split them up in the first place.

Nothing brings families together like food and age-old rivalries, something that sisters Amanda and Mae learn firsthand when they end up on opposite sides of a cooking competition. If you love hit TV series The Bear, you'll love The Chicken Sisters.

Other Stories On Reese Witherspoon's Book Club List

• "Yellowface" by R.F. Kuang
• "Cassandra in Reverse" by Holly Smale
• "Did You Hear About Kitty Karr?" by Crystal Smith Paul
• "The Nightingale" by Kristin Hannah
• "The Marriage Portrait" by Maggie O'Farrell
• "Our Missing Hearts" by Celeste Ng
• "On The Rooftop" by Margaret Wilkerson Sexton
• "Honey & Spice" by Bolu Babalola
• "Counterfeit" by Kirstin Chen
• "The Dictionary of Lost Words" by Pip Williams
• "Anatomy" by Dana Schwartz
• "Honor" by Thrity Umrigar
• "The Island of Missing Trees" by Elif Shafak
• "Within These Wicked Walls" by Lauren Blackwood
• "We Were Never Here" by Andrea Bartz
• "The Downstairs Girl" by Stacey Lee
• "Tokyo Ever After" by Emiko Jean
• "Northern Spy" by Flynn Berry
• "Firekeeper's Daughter" by Angeline Boulley
• "Infinite Country" by Patricia Engel
• "Outlawed" by Anna North
• "The Light in Hidden Places" by Sharon Cameron
• "A Cuban Girl's Guide to Tea and Tomorrow" by Laura Taylor Namey
• "Group" by Christie Tate
• "Fable" by Adrienne Young
• "His Only Wife" by Peace Medie Adzo
• "Furia" by Yamile Saied Mendez
• "The Last Story of Mina Lee" by Nancy Jooyoun Kim
• "You Should See Me in a Crown" by Leah Johnson
• "Everything Inside" by Edwidge Danticat
• "I'm Still Here" by Austin Channing Brown
• "The Guest List" by Lisa Foley
• "The Henna Artist" by Alka Joshi
• "UNTAMED" by Glennon Doyle
• "The Jetsetters" by Amanda Eyre Ward
• "The Scent Keeper" by Erica Bauermeister
• "Such a Fun Age" by Kiley Reid
• "Conviction" by Denise Mina
• "The Giver of Stars" by Jojo Moye
• "Fair Play" by Eve Rodsky
• "The Secrets We Kept" by Lara Prescott
• "The Last House Guest" by Megan Miranda
• "Whisper Network" by Chandler Baker
• "The Cactus" by Sarah Haywood
• "From Scratch" by Tembi Locke
• "The Night Tiger" by Yangsze Choo
• "The Proposal" by Jasmine Guillory
• "The Library Book" by Susan Orlean
• "One Day in December" by Josie Silver
• "The Other Woman" by Sandie Jones
• "This Is How It Always Is" by Laurie Frankel
• "Still Lives" by Maria Hummel
• "Next Year in Havana" by Chanel Cleeton
• "Something in the Water" by Catherine Steadman
• "You Think It, I'll Say It" by Curtis Sittenfeld
• "Happiness" by Heather Harpham
• "Erotic Stories For Punjabi Widows" by Balli Kaur Jaswal
• "The Light We Lost" by Jill Santopolo
• "Braving the Wilderness" by Brené Brown
• "The Last Mrs. Parrish" by Liv Constantine
• "The Is the Story of a Happy Marriage" by Ann Patchett
• “The Rules of Magic” by Alice Hoffman
• "The Lying Game" by Ruth Ware
• "The Alice Network" by Kate Quinn
• "Eleanor Oliphant is Completely Fine" by Gail Honeyman