Are the Kardashians Being Shady With Instagram Ads?

The Kardashian clan is (in)famous for hawking detox teas, waist trainers and clothing brands. But now one consumer advocacy group is challenging the family on their Instagram advertising practices.

Last week the group Truth in Advertising (TINA) sent a letter to the Kardashians, warning them that their sponsored posts were deceptive to their followings. Since the letter was sent, the family members have gone back onto Instagram and put “#ad” at the start of their most recent sponsored posts. However, they only disclosed that the advertising for 20% of their sponsored posts, according to TINA.

Yesterday, the organization filed a formal deceptive advertising complaint with the Federal Trade Commission (FTC). The FTC has guidelines about social media advertising, which TINA says the Kardashians are not upholding. Basically, if you’re advertising something online, it should be made crystal clear (preferably at the start of the post) that it is an advertisement. Kim, Kourtney, Khloe, Kendall and Kylie have a combined following of 300 million people. Ergo large masses of people are being exposed to advertising without even realizing it, TINA said in their complaint.

However, what’s interesting about this whole debacle is that the Kardashians updated and altered the posts from smaller companies, but not large ones like Estee Lauder or Puma. According to TINA, “The willingness of the Kardashians/Jenners to alter their Instagram posts endorsing companies such as SugarBearHair suggests they would also fix other similarly deceptive posts if permitted to do so by the other companies they endorse. As such, it is apparent that the issue is with the companies, who continue to flagrantly ignore the law.”

Just because TINA filed a complaint doesn’t mean that the FTC will do anything about the Instagram posts. But TINA has a pretty well-documented relationship with the organization and a fairly high success rate. It remains to be seen if the complaint will affect the Kardashians or their sponsors more at the end of the day.

What do you think of the Kardashian family’s ads? Let us know @BritandCo!

(h/t BuzzFeed; photo via Jamie McCarthy/Getty Images)

We live in a "post your relationship so we know it's real" landscape, and I'd be lying if I said it hasn't made me wonder if there's a larger conversation to be had about it. Some people don't feel the need to post their romantic partner while others share their relationships in a way that rivals the best celebrity couples.

Everyone's different, but it's not not unheard of to question your partner's devotion if they're not posting you on Instagram. You may feel justified in your anger because "so and so" are always in cute pictures and videos together on social media — but are your feelings valid? The best person to answer this is licensed therapist Suzette Bray, LMFT. She has over 25 years of specializing in Dialectical Behavior Therapy, and she's seen this topic come up plenty of times during sessions with clients, so grab a pen and paper to take notes!

Why do people want to share their relationship status with others?

Afif Ramdhasuma

My sister used to ask me this question when I was in my 20's, and I always looked at her like she had two heads growing. I couldn't fathom the idea that people wouldn't want to talk about their relationship online because it felt like everyone was doing it. I mean, a study from Pew Research Center shows 8 in 10 people on social media see relationship posts, so it clearly wasn't outrageous to think it was normal.

But, that still doesn't answer why people are drawn to sharing cute little updates about their partner or relationship. Luckily, Bray has a good indication of what drives people to give others a sneak peek into their lives. "People share their relationship status for all kinds of reasons. Some want to mark their territory — nothing says 'back off' quite like a cute couple selfie! Others are just excited and proud of their partner and want to share the joy," she says. That stems from people's "need for a sense of belonging or to receive positive reinforcement from others," she adds.

But, this doesn't necessarily make people weird. It's just human nature that makes us act the way we do. "We as humans are just hard wired to seek connection, and broadcasting our connections, makes us feel more accepted and secure in our social lives."

Should couples have conversations about their social media expectations?

Katrin Bolovtsova

I don't care how hot you think someone is, you're going to have to learn how to communicate with them. It's true even if your chemistry is off-the-charts because healthy relationships don't fall out of the sky. They're built via honesty, respect, forgiveness, and other important factors.

Before assuming your partner is or isn't okay with you posting about your relationship, Bray is 100% convinced you should talk things through. "Social media is still in the wild west of relationship etiquette, and without discussions, assumptions about 'correct' behavior can run wild," she hints. For example, you could be happily posting about your partner only for someone to point out that they're not following you on social media.

"Some people are super private, while others practically live their lives online. Misunderstandings happen when expectations aren't laid out so talking about it can prevent messiness in the long run," Bray observes.

If two people have gone on a couple of dates, should one of them be upset if the other isn't publicly talking about them?

RDNE Stock project

So, you swiped right on Tinder or Bumble, and you had a few amazing dates with one of your matches. Before you start publicly declaring your love for them, Bray wants you to reconsider. "Hold on! It's just a few dates! Let’s pump the brakes. The early stages of dating is not the time to make grand social declarations," she declares. As someone who tried to 'date' people from Tinder, those first few dates aren't a guarantee that you've found the love of your life.

"Posting someone on social media can feel like a big step to some people so expecting that level of public commitment too soon might be too much pressure. If you’re already thinking, 'Why haven’t they posted about me yet?' after two dates, it might be a good time to check in with yourself about where those expectations are coming from," advises Bray.

I've recovered from my former, "Is he the one" obsession so also take it from me — see where things go first and then refer back to question #2!

Is it a red flag if someone doesn't post their partner on social media?

Budgeron Bach

It would be so much fun if we personally had Dustin Poynter, the flag guy, from TikTok helping point us in the right direction — but this is one of those things that errs on the subjective side. Though Bray doesn't feel it's necessarily healthier to keep your relationship private, she thinks "context matters." "Some people are just more private or feel weird about social media in general," she says.

But, that doesn't mean certain behaviors don't warrant a few eyebrow raises. She notes," If someone is super active on social—like posting about their dog’s morning routine and every cupcake they’ve ever had—but doesn't ever mention their partner, it could create a need for a deeper conversation." Before you feel justified about grilling your partner — as satisfactory as that may feel — take a second to breathe.

Bray would prefer you work to understand "why they don't post, rather than assuming your partner is keep you a secret." If you discover the latter to be true, follow your instincts and let that person go because you don't deserve that!

Do you think it's healthier for couples to keep certain aspects of their relationship private?

Fábio Carvalho

Everyone has a different view of what makes a romantic relationship healthy, so this is one of those things Bray says, "absolutely depends on the couple" because some "genuinely enjoy sharing their lives online." You've probably seen your share of couples who make cute content together whether they're married or not. I'd be lying if I said I don't specifically keep up with a few whose content makes me smile.

But, other couples may not be interested in sharing their relationship online because they "want to be private and keep the relationship free from the judgements or opinions of others," according to Bray. That's not to say they have something to hide, though. Instead, think of it as a personal preference.

"As long as both partners are on the same page and it’s not a source of tension, it’s all about finding the balance that works for them. If it starts to feel like a performance for likes rather than genuine connection, though, that’s where it can become problematic," Bray reminds.

How can someone bring up their partner's posting habits without sounding accusatory?

Timur Weber

You may feel eager about posting about your partner while they're less enthusiastic and this could make you feel upset. It's easy to jump to conclusions when you're already upset, but Bray feels "tone is everything." Ironically, she suggests something I've heard in therapy sessions and that's "to be curious, not confrontational." Hopefully this stopped you in your tracks if you were ready to give your partner a piece of your mind.

"You can say something like, 'Hey, I’ve noticed we haven’t shared much about each other on social media? What’s your take on sharing stuff about us online?' It’s important to frame it as a mutual exploration of rather than a demand for a public declaration," Bray points out.

What would you tell someone who wants to emulate couples who consistently post content together?

Vlada Karpovich

We've all seen couples who we think have the cutest relationship, even though we've never met them before. As much as you may admire a couple, Bray thinks it's a "slipper slope" if you want to try to recreate their online moments. "I’d encourage someone to focus more on what makes their own relationship feel fulfilling, rather than chasing #couplesgoals," she encourages.

However, this isn't a sign that you're not supposed to ever share anything about your partner or relationship! "If posting together feels fun and real, go for it! But if it starts feeling like a performance or that you are in competition with other couples, it's probably good to take a step back," she warns.

Also, keep in mind that social media doesn't show you every single moment of couples' lives so don't worry about trying to look picture perfect based on a 30 second to 30 minute video.

If you feel that your partner doesn't post you enough on social media, talk to them before launching into an angsty rant because your assumptions might not always be right. I wish someone would've shared this advice 10 years ago, but all that matters is knowing you don't have to let being upset about your partner's lack of relationship posts be the reason your day is ruined.

The problem arises when your partner doesn't seem receptive to talking about your concerns because dismissive or evasive attitudes are a no-no!

We have more relationship advice if you're looking for more romantic tips and tricks!

It’s only mid-October, but I already feel my skin severely drying out. These days, I never let a tube of Aquaphor out of my sight, but what really saves my dry skin is a solid night cream. I’ve been loving thicker, slug-worthy formulas (like the few I’ll mention in this list), but there are a ton of different options to choose from when it comes to the best night cream for you. No matter what, late fall and winter are surely going to bring on more dryness than you’re used to – so stock up on one of these effective hydrating night creams now. They’ll put in all the work for your dry skin while you sleep peacefully, so you can wake up looking rejuvenated and moisturized to the gods!

Best Tested & Reviewed Night Creams:

Amazon

Versed Sweet Relief Night Mask + Face Balm

This is my absolute favorite night cream, and honestly, one of the best skincare products I've tried in my life. I've repurchased the pot three times now. Why do I love it so much? Well, for nighttime, it's exceptionally hydrating. I am a huge fan of the slugging technique (AKA slathering your skin in a thick jelly or cream to prevent water loss), and this pick really gets the job done. I wake up looking super hydrated, especially living in a dry climate! Plus, this product is very fun to scoop up and put on. The formula is also boosted with bacuri and kokum butters and apricot kernel oil to support the skin barrier, which is always welcome.

Amazon

Youth To The People Superberry Glow Dream Mask

Not only does this mask hydrate, it also brightens – we love a multi-hyphenate! The formula has a very rich texture that soaks into the skin while simultaneously sitting lightly on top to lock in moisture. It's like a fresh gulp of water for your dry skin – with a subtle fruity scent that makes applying it very fun.

B+C’s VP of Content, Alison Ives, is a big fan of the Superberry Hydrate + Glow Dream Mask.

“Believe the hype, people! I’d heard amazing things about Youth To The People for years, so when I saw a mini version of this for sale, I couldn’t resist ordering it to try it out. The jar was the ideal size for frequent travels when you want to keep up with your skincare routine while away, and the formula felt really luxurious on my dry skin. I use it a few times a week when I need an extra boost of hydration overnight. Plus, squalane is great for anti-aging concerns and reducing the little lines I have in my eye area.”

Amazon

CeraVe Skin Renewing Night Cream

If fine lines and wrinkles are your primary skincare concern, this is one of the best night creams for you. CeraVe products are commonly recommended by dermatologists for any and all skin types, since they're often gentle, yet effective! This cream in particular is fragrance free, non-comedogenic, and non-irritating, so those with sensitive skin can enjoy its hydrating benefits. It has hyaluronic acid and 3 essential ceramides to boost the skin's hydration and elasticity, which can help reduce the look of those pesky wrinkles.

Amazon

Aveeno Positively Radiant Moisturizing Face & Neck Night Cream

Dealing with uneven skin tone and texture? Opt for this night cream that still gloriously hydrates your skin. It features niacinamide, a skincare hero for reducing the look of dark spots. The brand reported that 91% of users had softer, smoother-feeling skin in just one week after using this product!

Amazon

La Roche-Posay Toleriane Dermallergo Night Cream

Made to soothe and hydrate, this night cream also purifies the skin, drawing out excess oil overnight to minimize blemishes and clogged pores. It has a gel-cream texture to it, so it doesn't feel overly heavy on the skin – but is still nourishing! The fragrance-free formula is safe for sensitive skin types, and works most effectively in conjunction with other La Roche-Posay products.

Amazon

Cocokind Resurrection Polypeptide Cream

This rich moisturizing cream lets you easily get the look of plumped skin overnight. It includes polypeptides that aid in collagen production, improving firmness while combatting fine lines and wrinkles. The formula has a "dreamy" and "cushion-like" texture that hugs the skin so it can deliver all the goodness!

Amazon

Kiehl's Ultra Facial Cream

This cream is a true staple in my skincare routine, morning or night. It sounds unreal, but my skin truly looks more alive after I slather it on. It's somehow rich and creamy, but still lightweight enough that I can wear it throughout the day under my makeup. The 4.5% squalane helps maintain the skin’s moisture, while the glycoproteins (derived from glaciers – so fancy!) boost hydration even more. It helps your skin feel balanced and healthy, no matter what time of day you apply it.

Dieux

Dieux Instant Angel Moisturizer

This is another one of my beloved night creams that I use on a weekly basis when my skin really needs quenching. Dieux's Instant Angel Moisturizer is a total expert at providing your skin with moisture and protecting its barrier. Supporting your skin barrier can help it maintain healthy hydration levels, so you won't have to overcompensate with more creams and products that may not work 100% of the time.

Subscribe to our newsletter to shop more editor-loved skincare picks!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

Welcome to November 2024! It’s official, everyone. We are cleared of the eclipse season and approaching the holiday season and Election Day. The collective is stirring with anticipation, awaiting the next course in our journey. Breathe. Tensions are especially high due to the major polarity brought on by the collective planet Pluto's re-entry into Capricorn just months ago. The tides are expected to change as the regeneration planet regresses into Aquarius for good.

You may be thinking, “What’s in it for me?” Aligning with the cosmic flow will bring more peace, understanding, and balance in your everyday life. Scorpio season is in full swing, and it beckons you to begin analyzing your internal landscape, desires, and control. You'll improve the world by grasping the importance of revitalizing your inner self. Believe it or not, you're the main character of your story, and your light contributes more than you know. This November highlights this part of your narrative. Are you ready to learn what is in store for you this month? Read on for your sun, moon, and rising November horoscope below.

Themes For Your November Horoscope In 2024

Brian Yurasits

This month kicks off with the New Moon in Scorpio on November 1st, helping you see how you're being of service to yourself and others. Due to Scorpio's vibe of death and regeneration, this lunation will also materialize the importance of “clearing out” from the old. Remember last month’s solar eclipse?

This New Moon in Scorpio extends the path for you to turn over a new leaf and actualize your desired changes. Make a move.

The communication signals will power up as Mercury enters Sagittarius on November 2nd, manifesting a feeling of warmth and hope in our messages. The dialogue exchanged will be inspiring and educational.

Share information that will benefit others. You'll experience serendipitous moments as you give back.

Our drive and bravado will turn up as the motivator planet Mars enters Leo on November 3rd. Our self-worth will drive passion and desire. Step forward and claim your desire.

Patricia Luquet

Create your masterpiece and watch it come to life. Believe.

Love will shift to rationality and structure as Venus shifts into Capricorn on November 11. These next several weeks will help you gauge more accordingly with long-term plans and practical concerns. It will also invoke a more grounded approach to romance and dating.

Slow and steady builds stronger foundations in love.

On November 15th, the Full Moon in Taurus illuminates the sky, highlighting the importance of taking the reigns through a measured approach. With the rebel planet, Uranus, in alignment with this full moon, it will stir up massive changes involving our narrative and how we are playing our part in our storyline. It can lead to impulsive moves, so remember to be intentional. The great news is that Saturn, the structure planet, is direct today, bringing more clarity regarding our direction.

Ahmed ツ

Brilliance awaits as you hold steady.

Buckle up! On November 19th, Pluto ingresses into Aquarius, settling into this future-oriented sign. Anticipate significant technological advancements, including refined artificial intelligence, quantum computing breakthroughs, renewable energy innovations, and immersive virtual reality experiences. Side note: VR Games like Supernatural(I'm a BIG fan!) are revolutionizing workouts, allowing people to exercise in other worlds while engaging with a supportive community for weight loss, endorphins, and positive accountability. As you visualize your ideal paradigm, Pluto will guide you toward the tools or necessary changes to attract your desired results. Embrace this transformation and let go of outdated constructs, paving the way for a brighter, more interconnected future.

Vlada Karpovich

Happiness and fulfillment await those willing to adapt and grow.

This month ends with the Sun in Sagittarius on November 21 and Mercury Retrograde on November 25. Sagittarius season invokes wanderlust, adventure, and growth. Remember that you'll reign this season as you remain open-minded to new concepts and ideas.

Close-mindedness and dismissiveness of others' input lead to dead ends.

As we conclude working with Mercury’s backspin this month, steer clear of making traveling plans (like booking a ticket/itinerary), launching a business, or signing contracts. Plus, it will help you streamline your messages, think through your personal beliefs, and change your attitudes towards life. Going through reflection will help you gravitate toward your desired outcomes.

Which signs will be most affected in November?

Juliane Monari

As we journey through November 2024, Scorpio, Taurus, Aquarius, and Sagittariuswill each feel the cosmic waves uniquely. Scorpios will harness the transformative energy of the New Moon to reflect on their desires and initiate powerful changes. Taurus will be called to acknowledge new narratives during the Full Moon, prompting them to take control of their path and make intentional decisions. Aquarians will experience a significant shift as Pluto settles into their sign, inviting them to envision a brighter future and release old patterns that no longer serve them. Meanwhile, Sagittarians will be inspired by the Sun’s entry into their sign, igniting a sense of adventure and growth. However, they should navigate Mercury's retrograde carefully to avoid miscommunications and hasty decisions. Allow these energies to guide you toward a more fulfilled and intentional existence this month!

​Key Dates & Transits This Week

Griffin Wooldridge

  • 11/1 New Moon in Scorpio
  • 11/2 Mercury enters Sagittarius
  • 11/3 Mars enters Leo
  • 11/11 Venus enters Capricorn
  • 11/15 Full Moon in Taurus, Saturn Direct
  • 11/19 Pluto re-enters Aquarius
  • 11/21 Sun enters Sagittarius
  • 11/25 Mercury Retrograde in Sagittarius

​Read Your November Horoscope For Your Sun & Rising Signs

Brit + Co

Aries (March 21 – April 20)

Themes: Investments and Ambition

This month brings transformative opportunities for personal growth and ambition. The New Moon in Scorpio encourages you to dive deep into your desires and set intentions for long-term investments. As Mercury enters Sagittarius, your voice shines, sparking optimism and inspiring connections. Let love lead the way as Mars in Leo ignites your creative passion and pushes you to take bold steps in your relationships. Make a move while factoring in your happiness. The Full Moon in Taurus prompts you to let go of unwanted habits while tying loose ends with finances. The great news is that your adventurous spirit flourishes with the Sun entering Sagittarius later this month. Be mindful of impulsive trips or conversations, as Mercury retrograde calls for thoughtful reflection on your plans and communication style.

Brit + Co

Taurus (April 21 – May 21)

Themes: Connection and Identity

Expect a month filled with deeper connections and self-reflection as you reassess your values and domestic life. The New Moon in Scorpio encourages the exploration of your love life and partnerships, manifesting progress. With Mercury shifting into Sagittarius, discussions around shared resources become enriching and insightful. Consolidate your research or your internal landscape of beliefs and get to the bottom of what keeps you from attracting more abundance. Mars in Leo energizes your home life, inspiring you to create a nurturing environment. Rearrange furniture or begin visualizing your ideal home life — this new pattern will attract movement in your domestic life. The Full Moon in your sign focuses on your identity, offering a moment of self-realization and understanding about how you need to reshape your narrative. Mercury retrograde will help you retrace your steps regarding merged resources and enable you to work out your financial priorities or unresolved debts — research methods.

Brit + Co

Gemini (May 22 – June 21)

Themes: Wellness and Subconscious Needs

Prepare for a month rich in exploration and relationship review, inviting you to evaluate your connections and daily routines. The New Moon in Scorpio prompts you to reflect on health and work, paving the way for beneficial changes. Begin a new protocol and establish a sacred practice involving wellness that will reorient you with your goals. With Mercury entering Sagittarius, your focus shifts toward partnerships, enhancing the depth of your conversations. Work on listening intently to your partner or connections to find practical solutions. Mars in Leo ignites your curiosity, encouraging the pursuit of fresh ideas. Get involved in the local realms and initiate conversations — this will inspire you. Mid-month, the Full Moon in Taurus sheds light on your subconscious, urging you to confront hidden fears and clear out. The Sun in Sagittarius with Mercury retrograde will help you backtrack and analyze your relationships and their direction.

Brit + Co

Cancer (June 22 – July 22)

Themes: Happiness and Friendship Circles

This month invites you to balance your daily routines with self-care for emotional fulfillment. The New Moon in Scorpio inspires you to understand the core of your joy and what fulfills you. Mercury’s entry into Sagittarius shifts your focus to daily routines, enhancing discussions around wellness. Health is wealth. As you focus on your overall well-being, abundance will follow. The great news is that Mars in Leo energizes your financial goals, motivating proactive steps forward, so taking care of yourself this month will ensure the results. Later this month, the Full Moon in Taurus highlights your social circles, prompting a reassessment of friendships. As Pluto in Aquarius encourages transformative growth, the Sun’s ingress into Sagittarius and Mercury retrograde emphasizes health, inviting you to take self-care practices and review how you typically extend your energy to others.

Brit + Co

Leo (July 23 – August 22)

Themes: Fulfillment and Reassess Life Purpose

Get ready for a vibrant month of self-discovery and creative expression. The New Moon in Scorpio prompts you to reflect on your domestic life and family, inspiring you to cultivate a supportive environment while establishing your terms. With Mercury entering Sagittarius, your focus turns to love and creativity, allowing you to step out of your comfort zone and explore these realms of joy. Mars in your sign boosts your confidence, empowering decisive actions in your pursuits. Be yourself and ignite your fire to get things done. Mid-month, the Full Moon in Taurus highlights your professional aspirations, prompting you to reassess your career goals. Factor in what makes you happy and optimizes your energy. The Sun's entry in Sagittarius alongside Mercury retrograde will help you backtrack and align with your priorities in love and your creative potential.

Brit + Co

Virgo (August 23 – September 22)

Themes: Ideas and Past Aspirations

This month brings clarity and enriched communication, inviting you to refine your thoughts and deepen your familial connections. The New Moon in Scorpio encourages engagement with new ideas and community interactions, promoting open dialogue. Being openhearted and receptive to people's feedback will lead to breakthroughs in your development. Mercury’s transition into Sagittarius shifts your focus to home and family, enhancing emotional discussions regarding your direction. Be curious in your approach; it will heal your unresolved matters. Mars in Leo energizes your subconscious, motivating you to confront hidden fears while helping you understand your habitual patterns. Rest and reflect. Mid-month, the Full Moon in Taurus prompts reflection on your philosophical outlook and long-term goals. Look back at your old journals or past aspirations to fill the gaps in your story. Mercury's backspin entails reviewing your next steps involving your emotional security — look within yourself and align with your feelings instead of seeking external validation.

Brit + Co

Libra (September 23 – October 22)

Themes: Self-Worth and Vulnerability

You're in for a month filled with financial themes and meaningful interactions, guiding you to reassess your values and friendships. The New Moon in Scorpio inspires you to reflect on personal resources, setting intentions for more stability. This is an opportunity to revamp your approach to money and security — research new methods that will attract more abundance. As Mercury enters Sagittarius, your focus shifts to engaging conversations and learning opportunities. It is also an excellent opportunity to network locally and gain traction and confidence with the side hustles you may be working on. Mars in Leo energizes your social life, motivating you to cultivate new friendships and connections that will get you one step closer to achieving your long-term aspirations. Mid-month, the Full Moon in Taurus highlights shared resources, prompting a reassessment of intimate relationships and closing the chapter on any outmoded approaches. By the end of this month, Mercury retrograde will enable you to reflect on old ideas that may have rested on the back burner. This is your chance to let your past endeavors rest or revive once Mercury goes direct.

Brit + Co

Scorpio (October 23 – November 21)

Themes: Self-Empowerment and Commitment

Embrace a month of self-confidence and financial insight! The New Moon in your sign empowers you to set intentions for your goals and new beginnings. You're worthy, as this is your chance to establish a new seed based on what's aligned with your heart. As Mercury moves into Sagittarius, your focus shifts to finances, enhancing your ability to express your needs clearly. It can lead to frivolous spending, so be mindful of ongoing patterns that can result in retail therapy. Your hard work will pay off as Mars in Leo energizes your career ambitions, motivating you to make bold moves. You'll shine as you begin to dream bigger and aim higher. Mid-month, the Full Moon in Taurus illuminates your partnerships, prompting a reassessment of commitments and closing the chapter on past disagreements. Hold space for your heart and your past to find a solution. As this month closes, Mercury retrograde will enable you to feel more in your power as you analyze your self-worth and become intentional with your next steps in financial planning or business endeavors. Clarity will be set next month.

Brit + Co

Sagittarius (November 22 – December 21)

Themes: Revelation and Health

Get ready for a month of revelations and enriching opportunities. The month begins with the New Moon in Scorpio inviting you to assess your emotional patterns, reorienting you toward powering up your inner belief and renewal. Begin an affirmation practice because this lunation will level up your manifestation abilities. Mercury gracing in your sign will invoke clarity and enhance your ability to articulate your ideas. Traveling or seeking out new experiences will be your go-to course, as Mars in Leo fuels your adventurous spirit, motivating you to seek a new perspective. Taking a class or engaging in higher study will fulfill you. Mid-month, the Full Moon in Taurus shifts attention to your work life and health, helping you to assess your well-being. Release whatever is weighing down at work or mental patterns — focus on one thing at a time to ensure productivity. Later this month, your season begins while Mercury retrograde occurs. It will be beneficial to slow down and observe your personal goals and how you're showing yourself up for others.

Brit + Co

Capricorn (December 22 – January 19)

Themes: Community and Desires

Prepare for a month focused on community engagement and clarifying your core desires. The New Moon in Scorpio invites you to energize your social circles, sparking intentions for collaboration and shared goals. Be sure that your connections contribute to your vision — enthusiasm is vital for success. With Mercury moving into Sagittarius, you’ll gain insights into your emotional patterns, helping you navigate feelings more effectively. This is your chance to change what no longer meets your standards as Mars in Leo brings energy to transformative experiences in intimacy and with your vulnerability. Get to the root and realize what needs revamping. Mid-month, the Full Moon in Taurus shines a light on your creative and romantic pursuits, urging you to reassess what brings you joy and fulfillment. As Mercury retrograde approaches, take a moment to reflect on past experiences that shaped your emotional landscape; you might find clarity in revisiting old dreams and wishes.

Brit + Co

Aquarius (January 20 – February 18)

Themes: Professionalism and Family Roots

Get ready for a month rich in professional focus and social opportunities. The New Moon in Scorpio prompts you to define your career goals, inspiring strategic intentions for success. With Mercury entering Sagittarius, your attention shifts to building social networks and enhancing collaboration and networking potential. Love and partnerships will fire up as Mars in Leo energizes your connections, motivating you to seek mutual growth and shared ambitions. It's time to set the terms with your relationship — this will help you get answers involving its direction. The Full Moon in Taurus highlights your dynamics, prompting a reassessment of your foundational support systems. Revisit the old structures regarding your family roots and decide whether you want to implement this as your course moving forward. As Mercury retrograde sets in, consider reaching out to old friends or colleagues; reconnecting could spark fresh ideas and rejuvenate your professional aspirations and inner needs.

Brit + Co

Pisces (February 19 – March 20)

Themes: Exploration and Purpose

You're in for a month of exploring and understanding your life purpose. The New Moon in Scorpio inspires a quest for new knowledge, guiding your intentions toward education, beliefs, or travel opportunities. It is time to fall in love with life by broadening your reach. As Mercury enters Sagittarius, your focus sharpens on your life purpose and public image, enhancing your ability to articulate your ambitions. Dig deeper and understand what stirs in your zest for life. Expect vitality and endurance as Mars in Leo energizes your daily tasks, fueling your enthusiasm for tackling responsibilities. Consider a health kick or a new regimen to help you keep up with your new endeavors. Your body is a temple, and this month is the starting point in getting things done with your motivation. The Full Moon in Taurus lights up your communication skills, enabling you to reassess your old ideas and how they can be cultivated. It's time to launch your idea or make room for something better. With Mercury retrograde approaching, reflect on past career choices; revisiting old projects or connections might unveil new growth opportunities.

With 2025 just around the corner, it’s the perfect time to explore how you can power up your year ahead. Lumi Pelinku invites you to dive deeper into your journey through an extended reading that can provide tailored insights and inspiration. Click here to book your reading today!

Wanna stay up-to-date on all things astrology? Be sure to sign up for our weekly newsletter!

With Halloween coming up, now is the time to get planning and prepping those costumes. Why not get the whole family in on the fun this year? It will be exciting for you and the little ones in your life. From classic storybook characters to throwbacks from your favorite movies, we've got ideas for every type of family costume this year.

Brit + Co

The Cat in the Hat + Goldfish

This costume was completely DIY for the little goldfish, and the Cat in the Hat was super easy because we purchased the accessory package that made this look come together.

Brit + Co

Trolls

We are still in love with Brit's pregnant troll costume — nude body-con dress, YASSS girl! We updated this costume for the whole family — it's pretty simple, and all you'll need is tan colored clothing and wigs for you and your family.

A Beautiful Mess

Peter Pan and the Lost Boys

Harness that rebellious spirit as a whole family this Halloween. All you'll need are some PJs , cardboard swords and a Pan getup.

Brit + Co

Big Bird and Elmo

We decided to go ALL IN on DIYing Big Bird's costume, so we felt it was best and more realistic to just purchase the Elmo costume for your mini. Real talk: Who has time to make BOTH costumes? :) It's okay, because your mini will lose their minds when they see the life-like Elmo 'fit in person!

Brit + Co

Outerspace: If you need an awesome and easy family costume for Halloween — we've got you. ICYMI, the Morin Fam is kind of a big deal around here (obvi), and they never disappoint when it comes to creative Halloween costumes. This year they really hit it out of the park (or rather, the atmosphere)!

Costume Works

Beekeeper + Bees

Keep it light and sweet this year with an adorable beekeeper-themed costume.

Tell Love and Party

Monster Family

Take a little inspiration from the famous Munster family this Hallows' Eve. We're sure your little mummy and bat will approve.

Brit + Co

Sriracha and Taco

This one is a show-stopper! The popular hot sauce will give you an excuse to turn your mini into a teeny tiny taco!

Say Yes

Disneyland Tourist

Okay, this one might be a little confusing to the kiddos, but just tell them you are just practicing for that trip later this year ;).

The Rollins Ruckus

Superheroes

Let your little ones choose their favorite superhero for this year's costume. They'll be full of all kinds of powers and fun once they get into character.

Brit + Co

Pac Man

Pac-Man, Ms. Pac-Man, and the cutest little ghost you ever did see? Yes please. This retro family Halloween costume is colorful, fun, and super affordable to DIY.

Brit + Co

Finding Dory

Delight your little Dory fans with this family favorite.

Vintage Revivals

How the Grinch Stole Christmas

It's never too early to break out those Christmas socks. Whoville won't know what hit it with this family costume.

Brit + Co

Toy Story

Get ready to go to infinity and beyond this Halloween. Feel free to add more characters depending on your family size.

Tell Love and Party

Circus Family

Everything about this costume just screams cuteness. We can't decide which we like better: the cute lion or the super strong little man.

Brit + Co

Labyrinth

Okay, to be fair, this isn't a full tutorial, but take this fam costume as some seriously adorable inspo.

Brit + Co

Princess Peach and Toad

Forget Mario and Luigi. We all know *these* were the fastest characters in Mario Kart.

Brit + Co

Paw Patrol

Kiddos love PAW Patrol? This is the cutest group costume for you, paws down! Click to learn how to DIY costumes for everyone — like firedog Marshall, high-flying Skye, recycling Rocky, and police pup Chase.

See Vanessa Craft

Care Bears

Perfect for busy moms and dads, this tutorial is even no-sew, so you won't be up all night before trick-or-treating.

Monkey Mash Button/Flickr

Pirate Family

Excuse us while we try to get over how adorable this baby parrot is with his pirate dad.

Brit + Co

Queen Bey[oncé] and Blue Ivy

Go for a punny pop culture costume with this playful look at the Queen and her kin.

Loft 3 Photography

Addams Family

Get creepy and spooky with your favorite scary family this Halloween. “Thing" required.

A Beautiful Mess

Raggedy Ann Dolls

Dressing up like your mom is one of the best parts of being little. Plus, making these yarn wigs is an activity you can do together. Feel free to add another parent to the mix with a short (or long!) wig.

Coolest Homemade Costumes

Simpsons

Believe it or not, your fave dysfunctional family can be achieved with yellow long underwear and lots of foam.

Jen Loves Kev

Robbers

Steal everyone's hearts with this sweet + sneaky costume.

Kickcan & Conkers

Clowns

Any costume with pom poms is a winner. Give your family the carnival-chic vibe with this amazing costume.

The Fickle Pickle

Shark Attack

The kiddos will definitely be into this under-the-sea-inspired costume.

Brit + Co

Incredibles

Not only is this one super easy, but it's also perfect for all those Pixar fans.

The Kirbys

Goldilocks

There's nothing scary about the bears in this costume.

Life Among Pirates

Minecraft

A little Minecraft action never hurt anyone. This costume would be a fun DIY with the little ones.

1337 Mom

King Kong and Empire State Building

How hilarious is this costume? Monkey costumes are pretty easy to find for kids, and you can make the Empire State Building from cardboard boxes.

Costume Works

Ninja Turtles

Two words: turtle power!

Brit + Co

Beetlejuice

Throw it back with this '80s classic. While this costume costs $3000 on Etsy, you could probably DIY something just as rad with foam.

Costume Works

Root Beer Float

A sweet costume for your favorite sweetie.

High Heels to Sneakers

Monsters Inc.

What family member doesn't love Monsters Inc.? Not only do you get to dress up as one of your favorite Disney characters, but you get to dress up as a monster too!

Instructables

The LEGO Movie

Everything about this LEGO cast is awesome.

Stevenson Insider

Nightmare Before Christmas

No wonder this was a costume contest winner! The attention to detail here is totally on point.

Pink Suede Shoe

Rainbow Brite and Twink

One of the '80s best BFFs also make an amazing family costume.

Brit + Co

Top Gun

Looking for an easyfamily Halloween costume that works for years to come? Yeah, we thought so. '80s babes, we have you covered with a simple holiday look that works for you, your boo, and your little one too.

Brit + Co

Russian Nesting Dolls

A group of Russian nesting dolls is the perfect group Halloween costume for families of all sizes. The key is to dress every member of the family the same and include a piece with an intricate pattern.

Have you ever done a group costume with your family? Let us know @BritandCo!