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In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

1. Create new revenue streams

As a small business owner, you want to look for additional ways to boost your income or diversify your revenue streams. With Whatnot, you can tap into the rapidly growing livestream shopping market and boost your bottom line. In fact, according to Whatnot’s State of Livestream Selling Report, 66 percent of Whatnot sellers earn more than $10,000 per month through livestream selling, and one in four sellers report making over $300,000 each year! That’s a pretty sweet side hustle, andyou may even find it’s your favorite way to sell.

2. Build your community

Whatnot isn’t just a sales platform; it’s a space where you can build a strong community. Through livestream selling, you can connect with customers in real-time, build meaningful relationships, and host dynamic auctions or flash sales – turning sales into engaging experiences that drive loyalty and repeat business.

3. Reach a wider audience

Finding the right customers is critical, and your odds are better when you can reach a broader audience instantly. Whatnot’s interactive format lets you share your product or service with millions of users. Livestreaming offers a way to reach potential customers who may not have discovered your business through traditional channels.

4. Make selling and buying more fun!

Whatnot takes e-commerce to the next level by making sales more interactive and fun. Livestream selling turns ordinary sales into exciting events, with real-time auctions, flash sales, and engaging chats. This approach not only boosts sales but also creates memorable experiences that keep customers coming back for more.

5. Stay competitive

By offering a platform that blends community and commerce, Whatnot empowers small business owners to scale faster, adapt to market changes, and stay competitive. The sense of community is an element that makes the sale less transactional and more relational. And that’s good for business!

1. Wearing Green (And Pinching Those Who Aren't)

One of the easiest ways to cash in on the luck of St. Patrick's Day is by wearing green. This hue has deep ties to Ireland, which is often called the "Emerald Isle" due to its lush, rolling landscapes. Beyond its natural beauty, green also carries historical significance and symbolizes Irish nationalism and cultural pride.

The best part? There's a mischievous side to this fun and festive tradition. More specifically, those who forget to wear the color might find themselves on the receiving end of a pinch.

This playful custom is more common in the U.S. than in Ireland and stems from the idea that wearing green makes you invisible to leprechauns, who are known for their trickster ways. So, to avoid being "spotted" (or pinched), make sure you add a splash of green to your outfit.

2. Drowning A Shamrock In Whiskey

In Ireland, a well-known tradition is "drowning the shamrock," and it's believed to bring good luck. The shamrock has long been linked with Irish heritage and fortune. It's said to have been used by St. Patrick to explain the concept of the Holy Trinity.

So, on March 17, many celebrate by dropping a fresh shamrock into a glass of whiskey, drinking the beverage, and then tossing the shamrock over their left shoulder for good luck.

3. Doing An Irish Jig

Get into the spirit of the holiday by learning an Irish jig! This energetic dance is a staple of Irish celebrations and is often performed in parades or festivals. It features quick footwork, pointed toes, and rhythmic hopping.

The Irish jig has deep roots in Celtic culture, possibly evolving from ancient clan marching tunes or early Celtic circle dances. Traditionally, Celts danced clockwise for joyous occasions and counterclockwise for mourning.

You can take a dance class, join in at a local event, or just work on some jig steps at home!

4. Searching For Four-Leaf Clovers

Hunting for a four-leaf clover is a classic St. Patty's Day pastime, and if you manage to find one, you should consider yourself super lucky.

While shamrocks typically have three leaves, the rare four-leaf clover is actually a genetic mutation, making it a real symbol of good fortune. In fact, experts estimate that only one in every 10,000 clovers has four leaves!

Test your luck this holiday by scanning a patch of clover quickly. Our brains are surprisingly good at spotting irregular patterns.

5. Release The "Devil" From Your Irish Soda Bread

Did you know that cutting a cross on top of Irish soda bread isn't just for aesthetics? According to Irish folklore, scoring a cross into the dough "lets the devil out" and ensures good luck and protection for your household.

This superstition, rooted in both Christian and pagan beliefs, was thought to ward off evil spirits. It also serves a practical purpose by allowing steam to escape, thus helping the bread bake evenly.

6. Run In A St. Patrick's Day Dash

Running a race might not be the first thing that comes to mind for March 17, but it's become a really fun tradition. St. Patrick's Day dashes can range from quick 5Ks to half marathons, with plenty of family-friendly walks for those who prefer a more leisurely pace.

Participants dress up in green, wear shamrocks, and sometimes even race while sporting leprechaun hats! It's a great way to stay active and possibly run your way into some good luck.

7. Chow Down On Corned Beef And Cabbage

It's just not St. Patrick's Day without a plate of corned beef and cabbage. Even though many associated this dish with Ireland, it actually has Irish-American roots.

When Irish immigrants arrived in the U.S., they found corned beef to be a more affordable alternative to traditional bacon. Paired with cabbage, potatoes, and carrots, it became a comforting and flavorful meal that stuck as a holiday staple.

8. Kiss Someone Who Is Irish

Finally, you've definitely seen the phrase "Kiss me, I'm Irish" on T-shirts before. This fun saying is tied to the tradition of kissing the Blarney Stone in Ireland, an act that's said to bring good luck.

However, not all of us have the ability to visit the Blarney Stone. So, kissing an Irish person is another way to honor the custom in the spirit of good fortune.