As a skincare lover, the skincare industry’s growth continues to amaze me – in 2024, it was valued at $115.65 billion, and is only expected to expand to $122.11 billion in 2025. Even if you’re not looking at the numbers, it’s likely you’ve noticed a boom in the presence of skincare expertise and products buzzing on social media. As time goes on, people are learning more and more about what it takes to take care of their skin, and naturally, certain trends in the skincare realm transform.
While slugging and glass skin routines took center stage in 2024, an entirely new slew of skincare trends are on the rise for 2025. Since I’m a firm believer that you don’t have to shell out a fortune to take care of yourself – especially your skin – I’ve tracked down the best (affordable!) drugstore productsfor every 2025 skincare trend, should you choose to give ‘em a try this year.
Shiny Diamond / PEXELS
Alec Batis, CEO and co-founder of Sweet Chemistry, confirmed to Popsugarthat upcycled ingredients will be “gaining significant traction” in 2025.
Upcycled ingredients favor the health of the environment since they repurpose elements that might otherwise be considered as waste. Univar Solutions notes that olive oil, coconut, and coffee are a few of the most popular upcycled ingredients for producing skincare formulas like scrubs, oils, and cleansers.
In conjunction with this first 2025 skincare trend, I predict that eco-friendly skincare products will continue to rise, which not only includes 100% vegan and animal cruelty-free formulas (shout out e.l.f.), but also products with recycled packaging (Lush is my go-to) or ones with “refillable” features, like the ones below.
Amazon
This lightweight $13 face cream hydrated with evening niacinamide, nourishing hyaluronic acid, and boosting peptides. It even provides an extra layer of protection against harmful UV rays with SPF 30.
Ulta
This $12 face cream is fully vegan and cruelty-free. It's packed with moisturizing ingredients and even antioxidants that work against free radicals that cause pore blockages and breakouts.
Amazon
This $15 refill pouch of Aveeno cleanser takes it real easy on the skin with a milky gel texture and a gentle formula that's suitable for all skin types.
Kaboompics / PEXELS
Peptides have grown to be a total holy grail ingredient when it comes to skincare. They can encourage collagen production, strengthen and protect the skin barrier, and even out skin tone, in addition to other benefits.
While tons of luxury skincare brands like Caudalie and Drunk Elephant have embraced peptides in their products, the trend has trickled down to plenty of drugstore mainstays, too. Cetaphil and CeraVe offer some truly affordable formulas that provide the same benefits as the ones you’d pay $50+ for.
If you’re looking for stronger, healthier skin in 2025, these products are the way to go.
Amazon
This gentle peptide formula does all the things a higher-end product would – for only $15!
Amazon
Made with three essential ceramides and peptides, this $16 night cream helps renew and strengthen your skin's barrier overnight.
Amazon
This $12 serum is packed with several different kinds of peptides to help target fine lines and wrinkles. If anti-aging products are your jam, you've got to try this.
Cottonbro Studio / PEXELS
Howard Sobel, MD, told Popsugarthat preventative Botox treatments are in "tremendous demand,” especially among Gen Z-ers. These treatments typically have to do with all things anti-wrinkle.
Though there’s no drugstore solution for injectables like Botox, there’s no shortage of affordable formulas geared toward preventing wrinkles before they drive deep. Most notably, products with retinols can help your skin generate more collagen and elastin, providing a stronger structure against wrinkles and fine lines.
Check out the best drugstore formulas below.
Amazon
This $22 bottle filled with potent retinol and hyaluronic acid helps hydrate the skin and target wrinkles for a more youthful appearance.
Amazon
This popular $19 (pack of two) pick employs retinol to encourage a faster cell turnover rate, which can help prevent new acne from forming and even out texture like fine lines and wrinkles.
Amazon
For just $13, this retinol-infused night cream helps hydrate your skin and reduces the look of fine lines while you sleep.
Kaboompics / PEXELS
Also known as physical sunscreen, mineral sunscreen will eclipse chemical sunscreen formulas in popularity this year. Bobbi Brown, renowned makeup artist and founder of both Bobbi Brown Cosmetics and Jones Road Beauty, recently told Harper’s Bazaarthat it’s “going to be big in 2025.”
While chemical sunscreen formulas tend to soak into the skin to block harmful UV rays, mineral sunscreen formulas include physical components that sit on top of the skin to prevent UV damage. This element can be especially beneficial for people with sensitive skin!
Not all mineral sunscreens are made the same, though. It’s common for formulas to leave a white cast after application, as well as have ingredients that aren’t necessarily kind to the environment. Look for sunscreens with SPF 30 or more, zinc oxide in the formula, plus labels indicating that they’re “reef-safe.” As far as the white cast goes, these drugstore mineral sunscreens also leave your skin protected from the sun’s rays without a noticeable trace.
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This $15 tube is non-comedogenic, meaning it won't clog pores that lead to pesky breakouts.
Amazon
CeraVe's sunscreens are so good. This $16 lotion adds an extra dose of skincare with hyaluronic acid and ceramides, in addition to the SPF 30.
Amazon
This $21 pick sits on the skin so lightly, but still provides beneficial sun protection with SPF 30.
Olha Ruskykh / PEXELS
The décolletage area – AKA your neck and chest where the skin is thinner and typically harder to treat with skincare products – will shift into the limelight when it comes to 2025 skincare trends.
The décolletage area can be especially sensitive to sun damage, pigmentation, and dryness, and skincare fiends of all kinds will be attuned to caring for it in 2025. You don’t necessarily need décolletage-specific products to help lift, smooth, and firm the skin there.
Products with hyaluronic acid, peptides, and chemical exfoliants like AHAs that you typically use on your face will also keep the area bright, tight, and healthy. Check out these drugstore finds that’ll treat your neck and chest right.
Amazon
This tiny (but mighty) $10 bottle packs a punch for your skin by hydrating, plumping, and smoothing out unwanted texture and wrinkles.
Amazon
Chemical exfoliants like AHA and BHA help refresh your skin by dissolving dead skin cells, giving newer, fresher skin the opportunity to soak in all the benefits from the rest of your skincare routine. This $19 toner formula works well for your face and décolletage area.
Amazon
I predict that the abundance of pimple patch peel videos on everyone’s Instagram discover pages won’t be going anywhere in 2025. Not only are pimple patches super satisfying by nature (that peel though!), they’ve become the ultimate skincare accessory, thanks to brands like Starface. Plus, breakouts are always going to be a skin concern, no matter who you are (or your skin type).
Pimple patches aren’t the only patches on the skincare market, though. Patch brands like Frownies have engineered their products to smooth and lift everything from forehead wrinkles to smile lines. Beloved brand Hero Cosmetics even just launched a new big patch for body breakouts.
Any kind of skincare patch allows you to passively treat your personal skin concerns, which plays into the 2025 trend Harper’s Bazaar calls “the simplification of self-care.”
So, don’t be afraid to rock a patch or two! These drugstore finds will give you the perfect peel.
Amazon
Ah, a classic. These $20 hydrocolloid patches effectively draw out impurities from whiteheads and help protect active breakouts from the elements (dirt, dust, germs, and grime) by providing an impenetrable barrier.
Amazon
These stylish $11 patches do the same exact thing, though you'll feel uber-cool wearing 'em since they're star-shaped.
Amazon
If you tend to break out on your bod, these $15 XL-sized patches immediately come to the rescue.
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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
Hulu
Hulu's Good American Family is actually based on a true story! This show follows Christine and Michael Barnett as they adopt a little girl with dwarfism, Natalia Grace, and the dramatic aftermath that quickly follows. From navigating Natalia's disability to potentially negating her age, Christine and Michael end up in a controversial struggle to raise their existing children, protect themselves, and move forward how they see fit.
The official logline reads:
"Told from multiple points of view, as a means to explore issues of perspective, bias, and trauma, this compelling drama is inspired by the disturbing stories surrounding a Midwestern couple who adopts a girl with a rare form of dwarfism. But as they begin to raise her alongside their three biological children, mystery emerges around her age and background, and they slowly start to suspect she may not be who she says she is. As they defend their family from the daughter they’ve grown to believe is a threat, she fights her own battle to confront her past and what her future holds, in a showdown that ultimately plays out in the tabloids and the courtroom."
Hulu
The Good American Family cast has some pretty exciting names! The main players include:
Hulu
Good American Family premieres on Hulu on March 19, 2025!
Hulu
Former Grey's Anatomyco-star Justin Chambers commented "🔥" under Vanity Fair's first look Instagram post, with fans saying:
Hulu
Good American Family is based on a true story, and while you could go digging through old headlines yourself, there's a highly detailed — and highly dramatic — recent documentary you can watch instead. Max released The Curious Case of Natalia Grace, a three season documentary series that's been updated as recently as January 7, 2025. I've watched every episode, and I can't recommend it more!
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I knew beauty trends were officially headed in a different direction when latte makeup dominated social media last year. Everything about it gave the appearance of soft features, making this millennial appreciate the ‘no makeup’ look more and more. And while I'm working on staying up-to-date on all the latest makeup trends, it also reminded me there are outdated trends that unintentionally age people...and definitelyneedto go.
Wanna look younger and more on-trend, too? From super metallic eyeshadow to contour that dominates your face, here are the 8 outdate makeup trends to leave in the early ‘90s to mid-2000s.
There was a time where wearing full-coverage foundation was all the rage. From drugstore to high-end brands, it seems like they were consistently shoved in consumers’ faces to help us achieve a ‘full beat’ without sitting in a makeup artist’s chair. Also, those of us with dark spots or hyperpigmentation may have relied on them when we were in the thick of our skincare woes.
But these days, wearing too much foundation isn’t as popular as natural and skincare makeup are prioritized. If anything, more people are interested in wearing light-to-medium coverage foundation, skin tints, or tinted moisturizers.
It wasn’t until I watched this video by makeup artist Katie Jane Hughes that I realized some of us have been too heavy-handed with our concealers. There’s no reason we should be slapping products under the thinnest parts of our face, but we didn’t know any better!
Now that you know you can still get the desired effect with a minimal amount of concealer, don’t revert back to painting your under eyes!
Before you throw away your setting powders, step away from your makeup drawer and have a sit-down chat with me. There isn’t anything wrong with applying them to your face to help ‘set’ your foundation and concealer. However, spending over 10 minutes ‘baking’ your powder (AKA letting it sit untouched) doesn’t work for everyone.
It can lead to creased makeup which can derail your look, plus it’s a pain to correct when you’re halfway through your routine!
I love a good lip liner, especially if it mirrors my favorite ‘90s makeup look. But, there’s such a thing as overdoing it. The key to lining your lips is following the natural flow of them. Going out of your way to draw above and under your lips’ lines comes off as comical and exaggerated. If anything, use a lip plumping gloss to help your lips look fuller.
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I don’t even have the words for this outdated makeup look besides wanting to say “no” 20 times in a row. But, I’ll bite and say why this shouldn’t be on your 2025 beauty moodboard.
Some people naturally have thinner eyebrows which is A-okay! However, purposely tweezing your eyebrows to smithereens is cringey. If you truly want to wear this look, here’s what you can do instead of tweezing:
I’m…wondering what the ramifications of telling you how to do this will be, but only use go for this look if it’s a part of a themed party…like Halloween.
The shimmery look is in since it’s winter, but please don’t make it look like you dipped your cheeks into a vat of glitter. You can lightly dust highlighter onto your cheeks for a more natural glow that flows with the rest of your look. Otherwise you’ll look like a walking disco ball which could be the opposite of what you were going for.
I know the ‘sculpted’ look is popular, but too much contour or bronzer can overpower the rest of your makeup and face. While it’s not impossible to fix if you do it by mistake, using the wrong shade of contour or bronzer may still peep through no matter how much you try to buff it out.
When in doubt, be gentle with your contour or bronzer application!
Matte makeup that didn’t budge was the ‘It Girl’ look for oily and combination skin girls! We thought it was the answer to our skin’s incessant need to hydrate our faces instead of actually using skincare products that focused on combatting that issue (psst…Vitamin C serums help!).
But now’s the time to break up with this look for good for one reason: dewy skin looks healthier.
While we have you here, learn about the outdated shoe trends you shouldn't be wearing in 2025 either.
