Here’s Why You Should Try “Baking” Your Makeup

1. Upcycled ingredients

Alec Batis, CEO and co-founder of Sweet Chemistry, confirmed to Popsugarthat upcycled ingredients will be “gaining significant traction” in 2025.

Upcycled ingredients favor the health of the environment since they repurpose elements that might otherwise be considered as waste. Univar Solutions notes that olive oil, coconut, and coffee are a few of the most popular upcycled ingredients for producing skincare formulas like scrubs, oils, and cleansers.

In conjunction with this first 2025 skincare trend, I predict that eco-friendly skincare products will continue to rise, which not only includes 100% vegan and animal cruelty-free formulas (shout out e.l.f.), but also products with recycled packaging (Lush is my go-to) or ones with “refillable” features, like the ones below.

Vegan and cruelty-free: e.l.f. Holy Hydration! Face Cream

This lightweight $13 face cream hydrated with evening niacinamide, nourishing hyaluronic acid, and boosting peptides. It even provides an extra layer of protection against harmful UV rays with SPF 30.

Vegan and cruelty-free: Pacifica Vegan Collagen Overnight Recovery Cream

This $12 face cream is fully vegan and cruelty-free. It's packed with moisturizing ingredients and even antioxidants that work against free radicals that cause pore blockages and breakouts.

Refillable: Aveeno Calm + Restore Nourishing Oat Facial Cleanser Refill Pouch

This $15 refill pouch of Aveeno cleanser takes it real easy on the skin with a milky gel texture and a gentle formula that's suitable for all skin types.

2. Peptides on peptides

Peptides have grown to be a total holy grail ingredient when it comes to skincare. They can encourage collagen production, strengthen and protect the skin barrier, and even out skin tone, in addition to other benefits.

While tons of luxury skincare brands like Caudalie and Drunk Elephant have embraced peptides in their products, the trend has trickled down to plenty of drugstore mainstays, too. Cetaphil and CeraVe offer some truly affordable formulas that provide the same benefits as the ones you’d pay $50+ for.

If you’re looking for stronger, healthier skin in 2025, these products are the way to go.

For improved firmness, texture, and tone: Cetaphil Healthy Renew Anti Aging Face Serum

This gentle peptide formula does all the things a higher-end product would – for only $15!

For a stronger skin barrier: CeraVe Skin Renewing Night Cream

Made with three essential ceramides and peptides, this $16 night cream helps renew and strengthen your skin's barrier overnight.

For anti-aging: Good Molecules Super Peptide Serum

This $12 serum is packed with several different kinds of peptides to help target fine lines and wrinkles. If anti-aging products are your jam, you've got to try this.

3. All things anti-wrinkle

Howard Sobel, MD, told Popsugarthat preventative Botox treatments are in "tremendous demand,” especially among Gen Z-ers. These treatments typically have to do with all things anti-wrinkle.

Though there’s no drugstore solution for injectables like Botox, there’s no shortage of affordable formulas geared toward preventing wrinkles before they drive deep. Most notably, products with retinols can help your skin generate more collagen and elastin, providing a stronger structure against wrinkles and fine lines.

Check out the best drugstore formulas below.

Neutrogena Rapid Wrinkle Repair Face Moisturizer Cream

This $22 bottle filled with potent retinol and hyaluronic acid helps hydrate the skin and target wrinkles for a more youthful appearance.

Differin Acne Treatment Gel + Retinoid Treatment

This popular $19 (pack of two) pick employs retinol to encourage a faster cell turnover rate, which can help prevent new acne from forming and even out texture like fine lines and wrinkles.

Eucerin Pro-Retinol Night Cream

For just $13, this retinol-infused night cream helps hydrate your skin and reduces the look of fine lines while you sleep.

4. Mineral sunscreen > chemical sunscreen

Also known as physical sunscreen, mineral sunscreen will eclipse chemical sunscreen formulas in popularity this year. Bobbi Brown, renowned makeup artist and founder of both Bobbi Brown Cosmetics and Jones Road Beauty, recently told Harper’s Bazaarthat it’s “going to be big in 2025.”

While chemical sunscreen formulas tend to soak into the skin to block harmful UV rays, mineral sunscreen formulas include physical components that sit on top of the skin to prevent UV damage. This element can be especially beneficial for people with sensitive skin!

Not all mineral sunscreens are made the same, though. It’s common for formulas to leave a white cast after application, as well as have ingredients that aren’t necessarily kind to the environment. Look for sunscreens with SPF 30 or more, zinc oxide in the formula, plus labels indicating that they’re “reef-safe.” As far as the white cast goes, these drugstore mineral sunscreens also leave your skin protected from the sun’s rays without a noticeable trace.

Neutrogena Clear Breakout-Free Liquid Sunscreen

This $15 tube is non-comedogenic, meaning it won't clog pores that lead to pesky breakouts.

CeraVe Ultra-Light Moisturizing Lotion

CeraVe's sunscreens are so good. This $16 lotion adds an extra dose of skincare with hyaluronic acid and ceramides, in addition to the SPF 30.

Hawaiian Tropic Weightless Hydration Sunscreen

This $21 pick sits on the skin so lightly, but still provides beneficial sun protection with SPF 30.

5. Décolletage care

The décolletage area – AKA your neck and chest where the skin is thinner and typically harder to treat with skincare products – will shift into the limelight when it comes to 2025 skincare trends.

The décolletage area can be especially sensitive to sun damage, pigmentation, and dryness, and skincare fiends of all kinds will be attuned to caring for it in 2025. You don’t necessarily need décolletage-specific products to help lift, smooth, and firm the skin there.

Products with hyaluronic acid, peptides, and chemical exfoliants like AHAs that you typically use on your face will also keep the area bright, tight, and healthy. Check out these drugstore finds that’ll treat your neck and chest right.

The Ordinary Hyaluronic Acid 2% + B5, Multi-Depth Hydration Serum

This tiny (but mighty) $10 bottle packs a punch for your skin by hydrating, plumping, and smoothing out unwanted texture and wrinkles.

COSRX AHA + BHA Treatment Toner

Chemical exfoliants like AHA and BHA help refresh your skin by dissolving dead skin cells, giving newer, fresher skin the opportunity to soak in all the benefits from the rest of your skincare routine. This $19 toner formula works well for your face and décolletage area.

6. Passive patches

I predict that the abundance of pimple patch peel videos on everyone’s Instagram discover pages won’t be going anywhere in 2025. Not only are pimple patches super satisfying by nature (that peel though!), they’ve become the ultimate skincare accessory, thanks to brands like Starface. Plus, breakouts are always going to be a skin concern, no matter who you are (or your skin type).

Pimple patches aren’t the only patches on the skincare market, though. Patch brands like Frownies have engineered their products to smooth and lift everything from forehead wrinkles to smile lines. Beloved brand Hero Cosmetics even just launched a new big patch for body breakouts.

Any kind of skincare patch allows you to passively treat your personal skin concerns, which plays into the 2025 trend Harper’s Bazaar calls “the simplification of self-care.”

So, don’t be afraid to rock a patch or two! These drugstore finds will give you the perfect peel.

Hero Cosmetics Mighty Patch Original

Ah, a classic. These $20 hydrocolloid patches effectively draw out impurities from whiteheads and help protect active breakouts from the elements (dirt, dust, germs, and grime) by providing an impenetrable barrier.

Starface Hydrocolloid Pimple Patches

These stylish $11 patches do the same exact thing, though you'll feel uber-cool wearing 'em since they're star-shaped.

Hero Cosmetics Mighty Body Patch

If you tend to break out on your bod, these $15 XL-sized patches immediately come to the rescue.

1. Full Coverage Foundation

There was a time where wearing full-coverage foundation was all the rage. From drugstore to high-end brands, it seems like they were consistently shoved in consumers’ faces to help us achieve a ‘full beat’ without sitting in a makeup artist’s chair. Also, those of us with dark spots or hyperpigmentation may have relied on them when we were in the thick of our skincare woes.

But these days, wearing too much foundation isn’t as popular as natural and skincare makeup are prioritized. If anything, more people are interested in wearing light-to-medium coverage foundation, skin tints, or tinted moisturizers.

2. Too Much Concealer

It wasn’t until I watched this video by makeup artist Katie Jane Hughes that I realized some of us have been too heavy-handed with our concealers. There’s no reason we should be slapping products under the thinnest parts of our face, but we didn’t know any better!

Now that you know you can still get the desired effect with a minimal amount of concealer, don’t revert back to painting your under eyes!

3. 'Baking' Your Setting Powder

Before you throw away your setting powders, step away from your makeup drawer and have a sit-down chat with me. There isn’t anything wrong with applying them to your face to help ‘set’ your foundation and concealer. However, spending over 10 minutes ‘baking’ your powder (AKA letting it sit untouched) doesn’t work for everyone.

It can lead to creased makeup which can derail your look, plus it’s a pain to correct when you’re halfway through your routine!

4. Overlining Lips

I love a good lip liner, especially if it mirrors my favorite ‘90s makeup look. But, there’s such a thing as overdoing it. The key to lining your lips is following the natural flow of them. Going out of your way to draw above and under your lips’ lines comes off as comical and exaggerated. If anything, use a lip plumping gloss to help your lips look fuller.

5. Overtweezing Your Eyebrows

I don’t even have the words for this outdated makeup look besides wanting to say “no” 20 times in a row. But, I’ll bite and say why this shouldn’t be on your 2025 beauty moodboard.

Some people naturally have thinner eyebrows which is A-okay! However, purposely tweezing your eyebrows to smithereens is cringey. If you truly want to wear this look, here’s what you can do instead of tweezing:

• Create a faux bleached look by applying a skin tone colored setting powder all over your brows.
• Once they’ve ‘disappeared,’ take an eyebrow pencil or eyeliner to draw a thin line over them.

I’m…wondering what the ramifications of telling you how to do this will be, but only use go for this look if it’s a part of a themed party…like Halloween.

6. Exaggerated Highlighter On Cheeks

The shimmery look is in since it’s winter, but please don’t make it look like you dipped your cheeks into a vat of glitter. You can lightly dust highlighter onto your cheeks for a more natural glow that flows with the rest of your look. Otherwise you’ll look like a walking disco ball which could be the opposite of what you were going for.

7. Heavy Contour Or Bronzer

I know the ‘sculpted’ look is popular, but too much contour or bronzer can overpower the rest of your makeup and face. While it’s not impossible to fix if you do it by mistake, using the wrong shade of contour or bronzer may still peep through no matter how much you try to buff it out.

When in doubt, be gentle with your contour or bronzer application!

8. Incredibly Matte Makeup

Matte makeup that didn’t budge was the ‘It Girl’ look for oily and combination skin girls! We thought it was the answer to our skin’s incessant need to hydrate our faces instead of actually using skincare products that focused on combatting that issue (psst…Vitamin C serums help!).

But now’s the time to break up with this look for good for one reason: dewy skin looks healthier.

1. Tall boots

Tall boots are just that girl when it comes to winter outfits. They truly wear well alone, but for wintertime, they look especially stunning when you layer ‘em up with leggings or tights.

There are quite a few variations in design when it comes to tall boots, so you could snag them in a moto, cowboy boot, or sleek style.

Whatever tall boot style speaks to you the most and will be most practical for your needs will be perfect!

2. Snow boots

Snow boots are honestly non-negotiable if you live somewhere, well, snowy.

Snow boots are designed with the cold in mind, so they’re often expertly insulated and boast reliable textured soles that won’t fail you on slippery ice.

Sorel, UGG, Hunter, and Blundstone make some of my favorite snow boots since they still look effortlessly stylish, all while keeping your feet safe and warm!

3. Clogs

Where would I be without my clogs?! Seriously – they’re super helpful if I need to run a quick errand or take my dog for a brief walk outside. The best part about clogs is they’re extremely easy to put on and take off – no time for traditional laces over here!

I thoroughly enjoy this gardening-inspired pair from SeaVees because the soles are fitted with a good amount of traction to keep me from slip-sliding when I have to go out in the snow. They’re also waterproof, keeping my feet dry with every step.

Puffer styles like these are especially great if more warmth is what you’re seeking this season.

I also can’t recommend these Chacos clogs enough, since they’re remarkably durable and perfect for year-round wear.

4. Reliable sneakers

Sneakers are a must no matter the season, but having a pair for winter can really depend on your season-specific needs. Whether it’s a running sneaker that’s primed for the gym’s treadmills or a more fashion-forward design that you want to rock with all of your ‘going out’ outfits, there’s a winter sneaker for everyone.

I tend to shop sneakers for winter in more toned-down color palettes, since I typically wear more monochromatic ‘fits when the weather’s gloomy. I really adore my New Balance 530's since I can easily take them from a workout to a night out.

5. Cozy house shoes

Finally, cozy house shoes should be a given when it comes to winter. I surely spend more time at home around this time of year, and when I’m hibernating, my toes get annoyingly cold! I know I'm not the only one, too.

That’s where a good slipper or house shoe comes in – they exist to protect your feet from the elements, ensuring you stay cozy all season long.