20 Creative Balloon DIYs to Rock at Your Summer Party

No matter what kind of party you’re planning to throw this summer, you can always do with festive balloons to spruce up your decor. Be it a cactus-themed fiesta or a grown-up pizza party, the creative balloon decorations below will take your party to new heights — literally. No need to bring on the creepy clowns and balloon animals, you can do it all by yourself! Get ready to gather up those craft supplies and take your shindig sky-high with these decor ideas.

1. DIY Gem Balloons: These gorgeous floating gems are just the decorations you need to dazzle your party guests. Whether it’s a bridal shower or a 30th birthday bash, these vibrant gemstone balloons will glam it up. (via Studio DIY / Balloontime)

2. DIY Cactus Balloons: With so many festivals taking place in the desert, it’s no surprise that summer (aka festival season) sees cacti-themed parties popping up left and right. To join in on the festival spirit, pair these cacti balloons with palm fronds and you’ll have a desert oasis party in no time. (via Design Improvised)

3. DIY Cotton Candy Balloons: Who can say no to cotton candy? Add some of the pink fluff to your party decor with these cotton candy balloons for extra sweet vibes. It’s a sure fit for a carnival or dessert-themed celebration. (via Aww Sam)

4. DIY Donut Balloons: Aside from the donut garlands and pool floats, you have to rock donut balloons for a donut party to be legit. Check out some of these other donut party accessories to go all out. (via Studio DIY)

5. DIY Fruit Slice Balloons: These chic fruit slice balloons are surprisingly easy to make, which is always good news! To get the look, decorate foil balloons with tissue paper pieces using spray adhesive. (via Studio DIY)

6. DIY Fruity Balloon Straws: Top those fruity drinks off with appropriately themed fruit straw toppers. You can use mini water balloons to create everything from fruity drink toppers to fruity balloon necklaces for each of your guests to wear. (via A Joyful Riot)

7. DIY Popsicle Balloons: Every summer party can do with popsicles, including blown-up ones. To really get the party crowd going, make sure to serve actual popsicles! (via Studio DIY)

8. DIY Flower Balloons: Flowers are always a nice way to spruce up a plain-looking space. Liven up your party furnishings with these marbled flower balloons, which you can make out of these Celebrate It Multicolor Marble Balloons ($3). Simply blow each of them up, attach them together like petals in a flower, and it’s as simple as that!

9. DIY Mini Ice Cream Cone Balloon Sticks: These mini ice cream cone balloon sticks aren’t just super adorable party decorations. Hand them out to each one of your friends at the end of the night as fun party favors they’re sure to love. (via Oh Happy Day)

10. DIY Piñata Balloons: Depending entirely on the color scheme, these fringed-out balloons can look ready for a fiesta or bohemian soireé. Go for bold and vibrantly colored tissue paper fringes like the ones on these balloons for a piñata-like look, or choose earthy + pastel hues for an ethereal appeal. (via Design Improvised)

11. DIY Balloon Flower Numbers: You can spell anything out with balloons! Or you can make anything out of them: shapes, numbers, letters — the list goes on. To make your decorations really pop, throw another element (preferably textured) into the mix like flowers or tassels. (via A Joyful Riot)

12. DIY Pizza Balloons: If pizza’s got a special place in your heart, you’ve gotta make these cheesy pizza balloons. Get creative with your pizza toppings and you’ll have DIY balloons everyone’s gonna want a slice of. (via Aww Sam)

13. DIY Unicorn Balloons: Planning a unicorn party? Don’t forget to add these magical DIY unicorn balloons into the mix to really bring out those whimsical vibes. A generous dose of glitter wouldn’t hurt either!

14. DIY Birthday Cookie Balloon Place Cards: As nice as floating balloons can be, these mini balloon place cards are pretty much awesome. Whether you choose to display them on cookies or plop them into drinks, these tiny balloons are just what’s needed to liven up your table setting. (via A Joyful Riot)

15. DIY Cacti Balloons: If you’re really digging the look of cactus balloons, use those creative juices to whip up a variety of cacti. Before you know it, you and your party guests will feel like you’ve been teleported into a DIY desert. (via Christian Hagemann Photography / Sarah Illenberger)

16. DIY Balloon and Flower Garland: Store-bought garlands won’t stand a chance next to this piece of extravagant decor. Made of balloons and faux flowers pieced together using baker’s twine, this lovely hanging decoration is much simpler to make than it appears. (via Little Inspiration)

17. DIY Balloon Wall: Designate where the party’s at with balloon-made walls. You can also use these balloon clusters to frame your doorways for an easy way to make guests feel a little more special each time they pass through those embellished doors. (via The House That Lars Built)

18. DIY Stuffed Balloon Animals: These party animals are sure to brighten up your child’s birthday festivities. Consider using these weighted balloon animals as festive table centerpieces, or perhaps hang ’em on a string as a unique garland. (via Little Inspiration)

19. DIY Balloon Embellishments: No matter what kind of balloons you decide to go with, make sure their corresponding garlands are up to par. Choose from colorful ribbons, fringe-y tassels or a string of pom poms. The possibilities are endless! (via A Beautiful Mess)

20. DIY Floral Balloon Tassel: This gorgeous floral tassel is the perfect way to introduce elegance to your party’s decor. Pair with a simple white balloon for an effortlessly sophisticated look. (via Green Wedding Shoes)

How will you DIY balloons for your summer party? Follow us on Pinterest for more party ideas and inspo!

Valentine's Day is almost here, and whether you're single or happily taken, you can always have an amazing time celebrating the season with your best girlfriends. We're channeling our inner Leslie Knope this Galentine's Day with 50 ideas for spending it with your squad. From gathering your girlfriends for a Galentine's Day party or embarking on an epic road trip, now is the time to plan your February weekend with the best of your friends, near and far.

Scroll on for 50 Galentine's Day ideas to celebrate with your girls!

The Best Galentine's Day Ideas For 2025

Brit + Co

Add Some Pink With These Taylor Swift Fuzzy Dice

Pink is always a good idea when it comes to Valentine's Day decor, so for any of your Galentine's Day parties this year, DIY these Taylor Swift fuzzy dice inspired by "Cruel Summer"! (via Brit + Co)

Brit + Co

Make DIY Galentine's Day Candy Boxes

Send your best friends home with adorable candy boxes that may or may not be used as trinket trays later on. (via Brit + Co)

Brit + Co

Have A Bachelor Marathon

Calling all Bachelor fans! Catch up on new episodes from your favorite season by hosting a marathon viewing party. Not a Bachelor fan? Try one of these Netflix originals that are perfect for Galentine's Day. (via Brit + Co)

Brit + Co

DIY Galentine's Day Fort

Camp out with your BFFs in this homemade fort that's just as much fun to make as it is to relax in! It's the perfect Galentine's Day idea at home. (via Brit + Co)

A Beautiful Mess

Host A Nail Pampering Galentine's Day Party

Pamper yourself and your BFFs with a nail design party! Put out bottles of their favorite polishes and create a fun playlist of your favorite love songs. (via Brit + Co)

Brit + Co

Host A Galentine's Day Bake-off

BFFs stand together even when they're single or happily taken. Host a delicious bake-off with your gals to see who can get the most creative in the kitchen! (via Brit + Co)

Brit + Co

Make Conversation Heart Care Packages

For friends who live near and far, make these sweet care packages filled with their favorite things. (via Brit + Co)

Brit + Co

Host a Galentine's Day Party Game Night

Play Gin Rummy with your favorite gin cocktail, dominoes, charades, whatever floats your game-loving boat! Don't forget the candy charcuterie! (via Brit + Co)

Taylor Simpson

Plan A Girl's Getaway

Here are the happiest cities in the world. Grab your girls and escape winter for an amazing Galentine's Day weekend you'll never forget. (via Brit + Co)

Brit + Co

Take a Class Together

Film photography is cool again. One reason to get creative with your gals with a day of fun learning and doing. (via Brit + Co)

Brit + Co

Host a Brunch

Our epic Galentine's brunch menu has everything from red velvet heart waffles to DIY centerpieces to Galentine's card writing stations. Thisgem-inspired brunch is a fun idea, too! (via Brit + Co)

Brit + Co

Have A DIY Party With Planters

Get a jump on spring decor with an easy DIY planter party! With a few basic steps, you and your girls can create living wall decor to decorate your space for February and even all the way through the summer months. (via Brit + Co)

Shutterstock

Host a Cookie Party

Check out our list of 30 Valentine's Day cookie recipes and start a holiday cookie tradition, G-Day style! (via Brit + Co)

Element5 Digital

Go On A Road Trip With Your Gals

You don't have to spend your Galentine's Day party inside. If you're not near the beach, you can take a day trip instead. Some ideas include visiting a ski resort, going for a hike, or exploring that small town you've been meaning to hit. (via Brit + Co)

Brit + Co

Have A Puppy-Love Play Date

Galentine's Day isn't just for humans. Invite your BFFs and their furry friends over for a puppy-love playdate. If you want to keep things a bit more relaxed, host a movie night and ask your friends to bring their dog beds, too.

Aww Sam

Host A Mean Girls Movie Night

Prepare for a cozy night in with your ladies by catching up on one of the most classic flicks (or the newmusical update!). Set the tone for the night with a DIY burn book vase that doubles as a hilarious take-home treat. (via Aww Sam)

Sasha • Stories

Have A Beach Day Picnic

If you live on the coast, host your Galentine's Day gathering at the beach. Make sure you bring your favorite beach bag, a pair of sunglasses, and perhaps some bubbly!

Kelsey Chance

Have A Wine Tasting

You and your girls love your wine, so use the day as an excuse to host your very own rosé tasting party.

Brit + Co

Hit The Slopes

An adventurous way to get outdoors and spend time with your ladies is to take advantage of the snow. Go skiing or snowboarding, or build a snow(wo)man. Then enjoy après ski cocktails!

Brit + Co

Have A Pool Party

If you live in a warmer climate (or have a heated pool), throw a fun G-Day pool party complete with all of the essentials like vino, floaties, and sunhats.

Brit + Co

Host A Parks & Rec Marathon

The best way to celebrate Galentine's Day is by honoring the creator, Leslie Knope, with a Parks and Rec marathon viewing party. Ask your ladies to supply the booze, and you can serve up the snacks and the show — or any of our other favorite feel-good TV shows.

Brit + Co

Host An Outdoor Dinner + Movie

Your ladies deserve a get-together that's sure to give each gal the much-needed fun she deserves. Host a movie and dinner for your ladies, outdoors if the weather permits. Step up your party with favors, swag bags, and a night of unlimited drinks.

Shutterstock

Have A Karaoke Party

What better way to start off your Galentine's Day shindig than by belting out a few tunes with your favorite ladies? Yep, we didn't think we'd have to tell you twice.

Brit + Co

Go on A Hike

Keep up with your health goals with an active day outdoors. It's a great way to bond with your girlfriends and with nature.

No Revisions

Book A Spa Day

What better way to show self love than to book a much-deserved spa day with gal pals. You'll feel refreshed and recharged.

Brit + Co

Zoom With Surprise Takeout

Bestie live in another state? Plan an evening Zoom call and send each other dinner delivery for a fun gab session and thoughtful Galentine's Day gift. Oh, what a night!

More Galentine's Day Party Ideas

A pom pom and lantern wall is literally the perfect way to add some texture to any Galentine's Day party! Plus, you can reuse them for upcoming bachelorette parties and baby showers.

Take a simple white table cloth (bonus points if it's paper) and paint "XOXO" across it for a personalized, romantic addition to your table.

Never underestimate the power of gold letter balloons. They're our favorite!

In lieu of flowers, fill some of your favorite vases with all kinds of red and pink candies.

If a pure candy charcuterie board is overwhelming, opt for a mix — supplement chocolate, marshmallows, and strawberries with meat and cheese for a board that's both lunch and dessert.

Mix up your Galentine's Day party mimosa bar by providing different juices and different garnishes that your guests can choose from.

Letter boards are a super easy and super fun way to add spunk to your party. Plus, they don't take up a lot of room, so that's a win-win for us!

Grapefruit juice is the perfect addition to your Galentine's Day party's pink cocktails — or to sparkling water for a low-key mocktail.

Candlesticks, jars, cake trays, oh my! The more dishes, the better as far as we're concerned.

It's easier than ever to find super cute, super sassy napkins. It's a small touch that goes a long way!

Mini bottles of champagne aren't just good for your Galentine's Day party — have everyone write a goal on their bottle, and wait to pop it until that goal is achieved!

Find heart-shaped plates to add extra romance to your tablescape.

Galentine's Day Party Favor Ideas

Miniature potted plants are as cute as can be, and when they're wrapped in pink napkins? To die for.

Cupid would totally approve of these red candy kabobs.

If you have a collection of white bags for your Galentine's Day party favors, go crazy with the designs! Draw hearts, arrows, or write a little note to each of your friends.

Nothing says "I love you" like knowing your friend's favorites — which means you'll knock beauty product gift bags out of the park.

Red lollipops get a fruity upgrade when you wrap their sticks in green tape. Voilà!! The cherry on top of all your Galentine's Day festivities.

Wall envelopes are the perfect place to stash all your candy — or a super artsy Galentine's Day note.

Less is more with a Galentine's Day party favor that lets your BFF know how much she means to you.

A little bit of thoughtful wrapping makes a colorful bouquet even more beautiful than it already is!

Add tiny bows to all your champagne bottles for a true coquette party theme.

Use a pair of scalloped scissors to turn regular gift bags into something even more eye-catching!

Galentine's Day party favors don't *just* have to be candy and cards — celebrate your friends' hobbies with thoughtful gifts, too!

We'll literally never say no to chocolate, especially when it includes flower petals!

Looking for more reasons to get together with your girls this Galentine's Day? Follow us on Pinterest for even more ideas!

This article has been updated from a previous post with additional reporting by Sarah Koller and Theresa Gonzalez.

I've been on the edge of my seat for Anne Hathaway and Dakota Johnson's Verity (even before I saw It Ends With Us), and after hearing about the first look that aired at CinemaCon this week, the internet is even more locked in on the “gothic, psychosexual thriller” (as the film's described by director Mike Showalter) than they've ever been.

Here's what the Verity cast, including Anne Hathaway, Dakota Johnson, and Josh Hartnett, had to say about the new movie from Colleen Hoover.

What is Verity about?

Any Colleen Hoover fan knows the Verity movie revolves around Lowen Ashleigh (Dakota Johnson), who gets hired by Jeremy Crawford (Josh Hartnett) to finish his wife's novels. Renowned author Verity Crawford (Anne Hathaway) is no longer able to write after a tragic accident, but what begins as an exciting project takes a turn for the horrifying when Lowen discovers Verity is hiding a terrible secret.

Anne Hathaway promises 'Verity' is worth "waiting for."

At Amazon MGM's CinemaCon presentation, the Verity cast, Colleen Hoover, and Mike Showalter offered attendees a new look at the movie via video message.

“My character Verity Crawford is an accomplished author with a tragic past,” Anne said, while Dakota joked, “Or is she?”

Josh added, “My character, Jeremy Crawford, is a devoted husband who’s committed to protecting his wife’s legacy.”

“Or is he?” Dakota said again.

“One thing we can say for sure is that seeing Verity in theaters will give fans the shared experience they’ve been waiting for," Anne promised.

And everyone's losing it over the "wild" footage from CinemaCon!

The presentation also included the first trailer for the movie, which showed Verity and Jeremy meeting at a bar — which explains those iconic set leaks of Anne Hathaway and Josh Hartnettrunning through the streets of New York! And when Jeremy's introduced to Lowen and brings her to their giant home, he tells her "she's the only writer who can do this"...and then they begin their own illicit affair. And as they have a hot make out sesh on the couch, Lowen realizes she's kissing Verity and not Jeremy. Wow.

"Just saw the first footage for VERITY starring Josh Hartnett, Anne Hathaway, and Dakota Johnson," @JoeySpielberg says on X. It looks like it’s gonna be good but I honestly couldn’t tell you the plot is but it’s definitely gonna be wild. Seems like a movie you just don’t know what happens next."

"The footage showcases a sexy, mind-bending thriller," @howatdk agrees.

We're sure to see many more shocks and surprises when Verity hits theaters May 15, 2026.

Check out the 10 Most-Anticipated Book-To-Film Adaptations We Can't Wait To See In 2025.

If there’s any holiday where you’re encouraged to take shots, it’s New Year’s Eve. But, that doesn’t mean you should limit your NYE party beverages to champagne. These sparkly, glittery and all-around enticing shots are sure to please and won’t induce any bad-idea hangovers from too manytequila drinks. You can let your resolution ideas start when the calendar reads 2025. Meanwhile, cheers to enjoying these shots you’ll actually want to make (and take) this New Year’s Eve.

The 14 Best New Year's Eve Shots To Throw Back For 2025!

Brit + Co

Apple Cider Shooter

That caramel vodka you bought on a whim once can finally be put to good use with this spiked apple cider shooter. Whip it up as a shot or a large punch that will last all night long. (via Brit + Co)

Brit + Co

Root Beer Float Shooter

This soda shop classic gets an adult upgrade with ROOT, a traditional alcoholic Native American tea. And tea is healthy, right? ;) (via Brit + Co)

Brit + Co

Rainbow Shots

Meet your new party trick! All five of these shots come out of one shaker. Prepare to amaze your guests with your bartending skills this NYE. (via Brit + Co)

Sprinkle Bakes

Champagne Chantilly Shooters

Be sure to add these cake-inspired shooters to your after-holiday to-do list to start 2016 with a little bit of deliciousness. (via Sprinkle Bakes)

Feast + West

Champagne Jell-O Shots

Turn your champagne into a shot! If you’re hosting a large party, these are a way more affordable option than a case of champagne. (via Feast + West)

Dine and Dish

Blackberry Gin Shooters

This shooter is *almost* too pretty to drink. Plus, we can all pretend that the blackberries are doing you some good. (via Dine and Dish)

A Year of Cocktails

Butternut Rum Lifesaver

A shot that tastes like candy is a sweet way to start your year off right. (via A Year of Cocktails)

Holly's Cheat Day

Tipsy Spritzer Shots

Not every shot needs to be super strong. If you’re looking for something you can enjoy throughout the night, this sweet, bubbly and tart “spritzer” shot is low in alcohol content and big on flavor. (via Holly’s Cheat Day)

Bubbly Nation Creations

Sparkling Jello Jigglers

Swap out champagne for the grape juice in this recipe to make a fancy, adult version of a JELL-O jiggler. Sprinkles and edible gold stars required. (via Bubbly Nation Creations)

Broma Bakery

Champagne Jello Shots

Awww, Jello Shots are all grown up in this festive recipe. They have a nice flavor that won’t leave you wincing afterwards. (via Broma Bakery)

The First Year

White Chocolate Champagne Cheesecake Shooters

This shot is delicious enough to be dessert. Top yours with edible glitter sprinkles to get even more festive. (via The First Year)

Cookin' Canuck

Cranberry Kamikaze Shots

NYE calls for a fancier drink than a go-to beer or wine. Ring in the new year with cranberry kamikaze shots that look pretty and taste delicious (via Cookin' Canuck)

Tablespoon

Banana Split Shooters

This shot requires five ingredients that'll send your taste buds soaring. I mean, what could be better than taking a shot of something that tastes like dessert? (via Tablespoon)

Something Swanky

Sparkling Cider Jello Shots (Non-Alcoholic)

If you want to be extra careful not to induce a hangover when you wake up in 2024, your best bet are these sparkling cider jello shots. They're made with unflavored gelatin, distilled water, cider and your choice of berries, cherries, or gummies! (via Something Swanky)

Looking for more NYE recipe or drink ideas? Check out Brit + Co on Pinterest and check out our New Year's Eve dinner ideas for more inspiration.This post has been updated.

A new Trader Joe’s skincare find just hit shelves, and beauty fans are already reeling about its similarities to more luxury products! The night cream features a handful of ingredients that are commonly found in pricier skincare options, but this TJ’s pick costs a fraction of its suspected competitors.

As a Versed Sweet Relief overnight cream loyalist (I use it every single day without fail), I must say I'm thoroughly convinced to try this new Trader Joe’s item after reading shoppers’ reactions!

Scroll on to discover the all-new Trader Joe’s skincare product worth adding to your routine!

Reddit

Trader Joe’s Night Cream is a brand-new addition to their collection of skincare goodies. In fact, it’s so new that it’s not listed on their website quite yet. Despite its newcomer status, tons of shoppers are already buzzing about the Trader Joe’s Night Cream.

Reddit

One TJ’s fan on Reddit surfaced the new find on the r/TraderJoe’s subreddit, and skincare lovers were super quick to chime in.

Per the post, the Trader Joe’s Night Cream is formulated with Irish sea moss extract, a fermented mushroom complex, ceramides, and sodium hyaluronate. It’s also unscented, which can be super beneficial for sensitive skin in need of moisture.

The TJ’s fan that found the night cream on shelves reported that it is “very thick but dry at the same time. I really had to work it into the skin,” they said. “Very odd consistency.”

Kaboompics / PEXELS

Another shopper that tried the Trader Joe’s Night Cream weighed in on their experience:

“Using it sparingly since I’m quite pregnant and don’t want to mess with sensitive skin but so far it’s quite nice!” they said. “Thick but not greasy in the slightest. I still feel it on my skin when I rinse my face in the AM which means it held up overnight in my dry altitude climate.”

Cottonbro Studio / PEXELS

Several more users compared this new TJ’s formula to other products on the market, mentioning Asian beauty and even retinol for its anti-aging benefits.

“It’s interesting to see all the fermented ingredients in this!” one person commented. “I know that they have been very popular in Asian skincare for years, but I don’t see it that often in the States. I’m excited to try this! Thanks for sharing, I’m going to be on the lookout now.”

“Based on the ingredients list, I suspect this might be a Korean product,” another TJ’s shopper agreed.

“Irish Sea Moss is considered an excellent retinol alternative so if it agrees with one’s skin, not a bad option for those who can’t tolerate or don’t want harsh actives,” one more skincare fan noted.

MARA Beauty

One Redditor confirmed that a single 2-ounce jar of the Trader Joe’s Night Cream cost just $9. Similar moisturizers that leverage sea moss in their formulas (like Wildling’s Moonbounce 2% Bioretinol Irish Sea Moss Plumping Moisturizer and MARA's SeaDream Algae Crème) average around $73, which is insane.

KoolShooters / PEXELS

This TJ’s find could be a great way to try out the sea moss skincare wave without shelling out a fortune! Per episode 87 of The Inside Trader Joe's Podcast, it’s certifiably “high-quality” and “incredibly functional.”

Subscribe to our newsletter to discover more amazing Trader Joe's products!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Jenna Bush Hager chose Holly Gramazio's The Husbands as her book club's April pick in 2024 and it became an instant bestseller. Evidently, Apple TV took notice and decided it would be an excellent idea to adapt it into a new drama series! We're fond of adaptations here, so we're elated to this fresh storyline come to life. But, guess what else we're intrigued about?

The Husbands series has already found it's lead star in Ted Lasso and Fargo actress Juno Temple! Her characters are fan favorites, so we're sure she's going to do her lead role in this series justice.

Scroll to learn more exhilarating news about The Husbands series!

What is 'The Husbands' about?

Amazon

The Husbands chronicles one woman's journey as she explores an ever-changing life with different men she's never met before. But this isn't a tale of reckless one-night stands. On the contrary, Lauren will be as confused as readers and viewers because she's not sure what's happening.

It all begins with her return to her home and the realization that a man who's strangely familiar with her is calling himself her husband. Unbeknownst to her, she's been married to Michael for a while despite not knowing who he is. What's even more ironic is that her friends think something's wrong with her because they know who her husband is.

In the midst of trying to decipher this phenomenon, Lauren's shocked when Michael disappears into the attic and a new man returns in his place. As she watches her surroundings change to accommodate life with him, Lauren slowly realizes her attic has created a portal that allows her to live out different fantasies with a revolving door of men. But, she'll have to ask herself what she really wants and if she's willing to hang on to one reality instead of wishing for more.

Has more cast information been released?

Diana Patient

Holly Gramazio, Author of The Husbands

We know Juno Temple will star in The Husbands, but there haven't been more cast announcements just yet (via Variety). There's so many options for the many spouses she could have which makes us want to dream about our own casting wishlist.

Who's the executive producers of the series?

Diana Patient

Holly Gramazio, Author Of The Husbands

According to Apple TV+, writer Miriam Battye (Succession) will be executive producing The Husbands with Craig Gillespie (I, Tonya), and Annie Marter of Fortunate Jack Productions (The Devil All The Time), author Holly Gramazio and A24.

We love when authors are allowed to give their input in TV or film adaptations!

When will 'The Husbands' premiere on Apple TV? 

Production hasn't started on The Husbands TV series yet, but we'll share more information once it's available!

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.