Don’t Look Now, But the Chatroom is Back

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

I believe that practically everyone has had their own personal "Channing Tatum awakening" at one point or another. For me, that came in 2006 when he starred as Tyler Gage, alongside Jenna Dewan as Nora Clark, in Step Up. What's hotter than a troubled, handsome, and surprisingly talented hip-hop dancer falling in love with a ballerina? I rest my case.

That's why it was thrilling to find out the pair began dating in real life and tied the knot on July 11, 2009. But then, after having a daughter together, Channing and Jenna announced they were getting separated in 2018, and plenty of fans were devastated.

Their divorce was reportedly only finalized in September 2024. Regardless, that hasn't stopped 44-year-old Channing from getting back out on the market.

First, on October 30, 2023, the news broke that he'd gotten engaged to Zoë Kravitz, an American actress and filmmaker most well-known for her portrayal of Catwoman in The Batman and directing Blink Twice, which also starred Channing as Slater King.

Yet, one year later, in October 2024, Channing and Zoë called off their engagement and split up after spending three years together. Since then, the actor has seemingly begun seeing a younger model, 25-year-old Inka Williams.

Channing and Inka attended a pre-Oscars party hosted by the Creative Artists Agency (CAA) at The Living Room in Los Angeles on February 28. They've also been seen together around town. One source confirmed the pair were "seeing" each other when speaking to People after reportedly meeting through mutual friends.

"She's great. She has her own life. She's young but seems older," the source said of Inka.

"Channing's doing well. [Inka] makes him happy. He's reuniting with Zoë later this spring for another movie project. It shouldn't be too awkward; they ended things on okay terms."

Inka, who was born in Melbourne, Australia, and raised in Bali, Indonesia, is signed to IMG, a top global modeling agency. She previously said that her childhood in Bali shaped her into a "very compassionate person," and she later moved to London to grow her career.

In addition to modeling, the 25-year-old also launched her own fashion brand, known as She Is I, in 2019. Her mother often made her clothing when she was a young girl, and she viewed the business venture as a way to continue her mom's "legacy in design and bring back to life her amazing relations from the '90s."

"I always knew one day I would try my best to create those timeless pieces from her wardrobe! I still wear the pieces she made and wore through the '80s, '90s, and 2000s," Inka wrote on her brand's website.

Channing and Inka both have yet to comment on public speculation about their supposed relationship. Nonetheless, she did post a story from the beach on her Instagram @inkawilliams, with the words "I love you" written on top of the sand.