4 Expert Tricks for Maximizing Your Creativity

Most of us don’t have the luxury of spending our days being creative, and even people who do work in a creative field often seek new ways to express themselves. While we’re champions of the #iamcreative movement, many shy away from creativity all together, thinking their brain just doesn’t work that way. Get ready for everything you thought you knew about creativity to be turned on its head. Filmmaker Barnet Bain’s new book, The Book of Doing and Being($16), will help you rediscover your creative side — or even just find it for the very first time. Intrigued, we chatted with him about tips and tricks for improving our creativity.

Creativity: Nature Versus Nurture

If you’re envious of friends who can paint or turn flower arranging into a profound art, and are convinced you weren’t born with any creative abilities, Bain has news for you. “Everyone is born with innate creative abilities,” he tells us. The problem is, people around us as kids or young adults sometimes squash our creative spirits. “Re-awakening our imaginations is a rebellious act,” Bain says. “Fortunately it’s in our power.” It’s never too late to rediscover the creative side of yourself.

Making Time to Be Creative

But how exactly do you discover your creative side? Luckily, Bain says it helps to get in touch with your emotional side. “Emotions are to the creative person what chisels are to sculptors,” he explains. “Learning to deeply feel emotions creates unfamiliar neural maps that open us to new experience.” Okay, so you carved out time in your schedule to get all emotional and inspired. Now what? “First, relax,” Bain says. “Turn your attention away from everything you’ve been thinking about and doing up to this point. Choose something completely arbitrary, plucking something from your immediate surroundings. This is a fun way to get get your juices flowing. Go to the eighth word on a random page of a magazine. What do you see? Dumpster? Filibuster? Drainpipe?” Focusing on something seemingly mundane just might make you think of it in an entirely new way.

Or, you can reach for Bain’s book. He has loads of creative exercises, which represent an outpouring of everything he’s learned about creativity through his 30 years of studying it. “I can’t claim every one of these tools as my own. I’ve learned from many fabulous teachers along the way, and have adapted and discovered a few tricks of my own,” he tells us. “Funny thing about the creative process: It’s a relationship. You begin by giving it everything, and before you know it, it is giving back to you too.”

Letting Go of Perfectionism

A tip for you Type-A personalities out there: There is no perfection in creativity. Bain says you have to let that go, and until you do, it can be a major roadblock. He knows this firsthand, because he’s dealt with it himself. “It’s something I picked up in childhood, when I longed for outside validation and approval, and learned to compare myself with others,” he says. Another roadblock he’s faced first-hand: procrastination. “I’m an artist of checking email, Facebook, the fridge. The voice of roadblocks can sound like this: I don’t have what it takes to get this done. Or Who am I to do this? Or I don’t have the right connections. Sound familiar? Don’t let thoughts like that get in your way.

How Creativity Changes Every Aspect of Your Life

The Book of Doing and Being not only shows how maximizing your creativity can transform your work, but also your relationships. Bain says the reason for this is because when you exercise being creative, you are actually rewiring your brain’s neural maps. “Creativity feeds new energy. We respond to everything with new and greater capacity,” he says. “That’s good news for life, love, and work.”

What are your tips for maximizing your creativity? Share them in the comments.

(Photo via Barnet Bain)

College grads who have absolutely no idea what to do with their lives seem to only have four options: join corporate America, get their master’s to put off joining corporate America, take up running as a hobby, or travel around the world. Kristin Juszcyzk went for option number five: design kickass, custom NFL merch for women, WAGs, and world-record-shattering Olympians like Simone Biles.

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In December 2023, Biles rocked a custom puffer jacket with her husband’s (former Green Bay Packers safety Jonathan Owens) number on it, handmade and shipped by Juszcyzk herself. It’s still a pinch-me moment for the fashion designer. “I’m pretty sure Simone was the first person to ever wear any of my designs. I DM’ed her and was like, ‘Please, let me make you something!’” Juszczyk says in an exclusive interview with Brit + Co. “She is so incredible and so sweet, and she was so great in the process. She trusted me with a ton of creative freedom.”

Photo by Jamie Squire/Getty Images

Like her husband, San Francisco 49ers fullback Kyle Juszczyk, Kristin crushed the 2023 football season. Niners fans have been familiar with her style game for years, but when Taylor Swift sported a custom 87 jacket to Travis Kelce’s game on Jan. 13, Juszczyk’s fashion career skyrocketed into a brand new era.

Instagram/@theoriginshop

Juszcyzk’s lifelong love of fashion first manifested itself in 2018. The budding designer founded an online clothing boutique called Origin, which sold everything from knitted sets to hoop earrings to studded jeans. (If 2018 were a brand, it’d be Origin.) “That was where I got my feet wet. I really enjoyed every second of it, but it got to a point where I felt like I lacked the ability to be creative,” Juszczyk reflects. The brand’s Instagram account and website went quiet in late 2021.

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But just because Origin shut down doesn’t mean that Juszcyzk’s drive to design did. As she searched for her next venture, she started DIY-ing her own NFL merch to wear to her husband’s games. We’re not talking about screen-printed tees here. Juszcyzk’s rocked up to Levi’s Stadium in custom leather jackets, a jersey reworked into a cropped corset, and a red-hot blazer/skirt combo. Her unique designs caught Biles’s and Swift’s attention, as well as that of Brittany Mahomes, Taylor Lautner, and Olivia Culpo, just to name a few of Juszcyzk’s celebrity clients.

Every piece Juszcyzk designs is completely personalized to its owner. “I always take a look at the person’s Instagram and what they like to wear. I want to make sure I follow their vibe so that they feel confident in my design,” she reveals.

x/@simone_biles

She also considers the weather the piece will be worn in — a lesson she learned the hard way. “When I made that puffer vest for Simone, I didn’t even put two and two together that it was gonna be 30 degrees and snowing. I should have put sleeves on it! I’m still learning,” she says. (Not that Simone minded. On the day of Super Bowl LVIII, the gold medalist tweeted, “I want the 49ers to win just because it’s Kristin Juszczyk’s birthday.”)

Juszcyzk is now an official licensee of the NFL, which means that she’s one step closer to working with her dream clients: the fans. She says, “One-off pieces are obviously not accessible to people, and making them is very time-consuming and labor-intensive. I want my designs to be more accessible to everybody, you know? There’s a huge demand for fresh designs, especially for girls, and I want the fans to have them.”

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Before football starts back up in September, Kristin and Kyle have been making the most of the off-season at home with their adorable Samoyeds, Mozzarella and Pierogi. In between competing for Purina treats, Mozzie and Rogi are keeping their mom company as she gathers inspiration for her Fall ‘24 designs. She shares, “I’m so excited to show people some new silhouettes and also to push my boundaries and come up with something new every week.”

As for whether we’re going to see another Simone Biles and KJD collab soon? “Her husband’s on a different team now, so I’ll have to make her something new!” Juszczyk says.

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Header image via Designs by Kristin

If there's anything Lorelai Gilmore loves in this world, it's coffee, coffee, coffee! The Gilmore Girls character literally always has a cup o' Joe in-hand, and even jokes at one time or another that she'd like to have the drink in an IV. (I wonder if that's what would finally cure my Monday morning slump?). Well, in honor of Gilmore Girls fall, one Starbucks location created their own drink to honor the Coffee Queen — but it didn't go exactly like they planned.

  • On September 26, an Odessa, Texas Starbucks advertised a "Lorelai Gilmore" recipe.
  • Gilmore Girls fans quickly pointed out Lorelai would be "a black dark roast girlie."
  • The location also offers an Emily Gilmore drink and a Rory Gilmore drink.

On September 26, the Instagram account for a Starbucks in Odessa, Texas advertised free samples of the drink they named The Lorelai Gilmore. The drink is made up of blonde roast coffee, oat milk, pumpkin sauce, cinnamon dolce cold foam, and cinnamon powder.

But despite how delicious the drink sounds (and the fact Lorelai would support any and every coffee lover snagging a cup), Gilmore Girls fans quickly took to the comments to point out one glaring detail: she definitely drinks her coffee black.

"Real ones know [Rory and Lorelai Gilmore] both drank coffee black no cream no sugar," one user says, while another agrees Lorelai would be "a black dark roast girlie."

A third suggests she'd order "a coffee with a whisper of peppermint," which totally has me thinking about her iconic "I smell snow" moments! And now I'm craving a peppermint mocha...

Starbucks

But if you're a PSL fan, don't worry. Latte lovers in the comments also pulled through, promising the drink tastes just as good as it sounds. "Kudos to whoever came up with this!!" one user adds. "Tried it yesterday and then again today, found the perfect pumpkin ratio for me✨✨✨ ready to embrace pumpkin szn like NEVER BEFORE 👀"

The Odessa Starbucks also featured a Rory Gilmore drink (iced chai with white mocha, pumpkin foam, caramel drizzle, and cinnamon dolce topping) and an Emily Gilmore drink (London fog with oat milk and honey).

BRB while I go whip up these drinks for myself!

Check out these Starbucks holiday menu leaks for more!

Yulin Kuang has been having an It Girl summer. Her debut novel, How To End A Love Story, dropped April 9 and was chosen for Reese's Book Club in May. "They did send me photos of [Reese Witherspoon] holding my book, which I was like, 'Oh my God, this is almost better than if I had a selfie with her,'" Yulin jokes over Zoom. "It feels more personal. I was like, 'Oh, it's like she's taking a selfie with my brain.'"

"It's been kind of a whirlwind," the author continues. "I've walked into, somehow, the dream scenario for a debut author. And at the same time, it is kind of daunting because it always feels so vulnerable to put art out there that feels personal, which I think good art always should feel."

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How To End A Love Story follows Helen Zhang and Grant Shepard, who reconnect after a tragic accident 13 years ago changed their lives forever. In honor of Yulin's partnership with Maison Louis Jadot, I sat down to talk about the author, screenwriter, and director's favorite book & wine pairings (like Natalie Sue's I Hope This Finds You Well & Pouilly-Fuissé and Betty Corrello's Summertime Punchline & Bourgogne Blanc). And that includes the drinks her characters would go for.

According to Yulin, Helen would love the Beaujolais-Villages ("She's a little bit formal, she talks about how she feels like she was raised by old Victorian Ghosts"), while Grant would gravitate to the Macon-Villages, a personal favorite of Yulin's.

"My friends came over and we poured it and we were just having our own little wine sampling, which I do recommend," she says. "I feel like it's fun to have two different wines, and instantly you've elevated your gathering."

No dinner party is complete without a charcuterie board, and Yulin's perfect spread includes nuts, meats, and cheeses. "Something with rosemary and salt," she says after thinking for a moment. "I love a truffle nut. It's a good source of flavors and kind of a light protein so it feels kind of healthy. Apricots are great. And then I love a meat spread as well. So any kind of pepperoni, salami. And then yeah, I love any kind of cheese that has a hint of garlic, which I know makes me like less kissable."

In addition to creating the ultimate book and wine list, Yulin has been diving into hobbies that cultivate her creativity. Bridgerton reminded her how much she loves to embroider, while she's also found time to figure skate. She's been revisiting classic novels, old movies, and just "going back to the things that first made me fall in love with romance."

"I started subscribing to magazines because I found that everything that was coming to me was coming to me through an algorithm and I didn't mind that it was curated, but I wanted it to be curated by a human," she continues. "So sometimes when I feel like I've been staring at screens for too long, I shut everything off and then I start painting and I just paint using references from magazines."

Zack Wallnau/Maison Louis Jadot

While the celebration for her first novel is far from over, Yulin Kuang is also looking to the future — and the two Emily Henry books she's adapting: Beach Read (on which she's writer and director) and People We Meet On Vacation (which she wrote the screenplay for).

"I am pretty focused on Beach Read at the moment," she says. "I truly believe that art belongs to the audience once it's out in the world. And so saying too much, it feels prescriptive, you know? So I hope they enjoy it. I hope that they know that a lot of care is going into the adaptations. I remember what it's like to be watching with anxious hearts about the announcements of all my favorite adaptations. And so that's the main thing. I hope they know that I really, really care."

I got to sit down with Emily Henry ahead of the release of her 2023 hit Happy Place, and was immediately enchanted by the author. "She really is that person," Yulin says about Emily. "She is so warm and charming and wonderful. And she's the dream collaborator when it comes to this because you kind of want somebody who understands the art and understands that the book is a book and the movie is a movie."

"When you transport art into another medium, it has to be able to take root in the soil and bloom into its own thing," she continues. "We're creating different vineyards. And so I think there's some natural anxiety going into that for the first time because it's like, 'Oh, well, is this gonna go well? Will they like what we've done?' And Emily has just been such a fantastic collaborator in that regard."

Sela Shiloni

But Beach Read and People We Meet On Vacation aren't the only projects we'll see from Yulin Kuang in the future. "I do have another indie feature that I'm currently working on," Yulin shares. "It's called Filthy and it's with Adam Scott and Naomi Scott's production company. I'm very excited about that one. It's set in the world of audio porn and it's about a couple that's trying to decide if they're ready to have kids. And then the wife discovers that her husband is secretly an audio porn star, and they have like a sexy little affair."

"In the book space, I've been working on book two," she continues. "What I can say is book two has proved so much harder to write than book one. And I kind of have a mistress book too. I do this thing where, for some reason, I need to have a main project and then eventually a mistress will develop and then I'll kind of work on the two and see which one is gonna actually make it across the finish line. It keeps things exciting for me."

Check out The 27 Most-Anticipated New Books Debuting In 2024 to see what else you should totally add to your TBR this year.

This interview has been edited for length and clarity.

Brie Larson takes wellness very seriously. And considering she's saved the universe as Captain Marvel and fought alongside King Kong in Kong: Skull Island, prioritizing her health only makes sense. I got up close and personal with the Oscar-winning actress at Thorne's Mocktail Club in New York City on October 8, where she told me that in the pursuit of wellness, she's "always" seeking to feel "happy and safe in my body."

  • Brie Larson tells Brit + Co that movement, breathing techniques, and temperature changes help her feel "happy and safe in my body."
  • When it comes to her work, she says she chooses stories with messages she'll "be able to live with for the rest of my life."
  • She also reveals the best piece of advice she's received, and says keeping it in mind "makes things easier."

Amy Sussman/Getty Images

But even Larson has days she feels off, saying she knows that feeling "very well," and whether it's seasonal blues or mental health days, she knows routine is where she thrives — and seasonal affective disorder lamps. "Light is a big game changer for me because I grew up in California," she says.

To engage her other senses, she relies on movement, breathing techniques, and temperature changes to keep in touch with her body. "A hot bath, a cold shower, both — anything that sort of wakes your brain up and kind of jolts it," she says. "I have a pretty demanding schedule and I truly don't have room to not feel like I'm present in my life. And so you come up with ways to figure out how to do that."

That includes everything from drinking plenty of water and prioritizing sleep to packing foam rollers and bands in her carry on. "It looks like a clown bag!" she says. "I always do [those exercises] every morning because even if I don't want to do it, which I always don't want to do it, I feel a lot better after I do it."

Thorne

Admittedly, that's exactly how I feel some days about making breakfast — but a powerhouse like Larson knows how important fueling our bodies is. "Pretty consistently I'm having an egg, like a breakfast sandwich, egg on toast first thing in the morning," she says. "I can't think beyond that for breakfast because I wake up so early. It's like there's no creativity happening in the morning. I'm sorry. No."

And while her mornings are all about wellness, her evenings are all about getting cozy, and she tells me her dream night in includes playing a new video game, wearing Gelato Pique sweatpants, and ordering Thai food. But when she's in the kitchen? "I've been making pasta and sausage quite a bit and I make tacos quite a bit. I mean, I kind of just do like protein and veggies and a little bit of a carb," she says.

Walt Disney Studios / Marvel Studios

Cozy nights in wouldn't be the same without a movie, and there's a very good chance you've seen Larson on your screen recently, whether you're rewatching Captain Marvel, 13 Going on 30, or Lessons in Chemistry. But how does the actress consistently choose such beautiful, inspiring pieces to work on? She equates the feeling to having a crush.

"When I feel like [a story] hits something that lives so truthfully in me that I just want to know if it's true to other people," she says. "I just know that we all have more that's the same than different...Film and television, it lives in a way that is beyond me physically. So I'm here talking to you, but anybody can be watching whatever they want. And so I try my best to think through what the pieces are saying so that they go out in the world and I don't get to be at the end of it and explain it or tell people what to feel or what to take from it. It lives a life outside of me. So I try and make sure that it has a complete message in it that I feel like I'll be able to live with for the rest of my life."

Apple TV+

Just like Carol Danvers and Elizabeth Zott empower so many viewers, Brie Larson says she feels empowered by her own Hollywood heroes. "Earlier in my career, like when I was trying to visualize what kind of career I wanted, it was Toni Colette and she's still a hero of mine, but she was truly the one that I was like, 'I want to disappear into characters the way she does.'"

"There's so many incredible [actors]," she continues. "Some of them are people that are more my age and some are older than me. But that's the fun part of my job is that there's so many good people and so many things that are getting made. And so it just feels like we're constantly kind of maneuvering, and when they take on certain roles and represent certain things, it frees up for other people to do other things. And so we kind of all work as a unit."

One movie on the horizon that I'm excited for is Mattel's new American Girl movie. Like many 80s and 90s kids, Brie Larson loved American Girl dolls — and borrowed her stage name from pioneer Kirsten Larson! And just like the rest of us AG kids, she tells me she can't wait for the movie. "I've also seen that there's going to be adult Halloween costumes, which I'm also very excited about," she says. Will she be grabbing a Kirsten one for herself? "I just might!"

Q+A With Brie Larson

Kevin Winter/Getty Images

What's the first thing you did after you won your Oscar?

I probably drank champagne...I drank champagne and I put sneakers on, and then I went to the airport.

What's the best piece of advice you've received?

"When I think I know, I miss so much." We all get stuck in these things — I think an easy one to think about is like, you're in a fight with your sibling or your partner, and you are just so right in how angry you are. And then maybe the next day you wake up and you're like, "Maybe there was another side to that." And so we miss things when we're in a space where we believe that we know. Having an openness to what something can be or that things can be different than what you think makes things easier.

Thorne

What's on your holiday bucket list?

I love the holidays. Because I'm in California, I really am looking forward to this year having a chilly winter. I love a cold winter, cozy winter. I love Christmas markets, so I'll definitely hit things like that. All the little holiday markets pop up around, yeah, it's just like a rare time when everybody is resting at the same time.

What are you watching, reading and listening to right now?

Okay. I am reading a book called Patricia Wants To Cuddle. I am watching Love is Blind season 7 because I am not silly. And listening to Chappell Roan, obviously.

Read Hilarie Burton Just Spilled Some Serious One Tree Hill Teafor more fun celeb insights!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This interview has been edited for length and clarity.

The age-old Halloween dilemma (for some of us): Your funny sense of humor is dying to go with a Halloween costume that produces laughter, but another part of you wants to look sexy. Well, you’re in luck, girl, because funny *is* the new sexy. That said, we get what you’re actually going for, so we’ve brought you 33 Halloween costumes that prove you can get freaky (in a weird yet sexy way) and still wear those fishnets on Halloween.

Brit + Co

Daria & Jane

Daria and Jane were the two best friends I admired growing up so it would make so completely happy to see someone dress up as for them for Halloween. They were proof anyone can be sexy with the right attitude, and these two have ‘tude in spades.

Brit + Co

Party Animals

Puns for days! You can hit a double whammy and be a sexy mouse (insert Mean Girls quote), but the choice is yours.

Brit + Co

Cher & Dionne

You can pretend to be Clueless all evening, but the joke’s on them. Plus, real fans of the movie knew Cher and Dionne were actually smart underneath their Valley girl personas.

Brit + Co

Bun In the Oven

Pregnant mamas can find funny and sexy Halloween costumes to wear too. While this one errs on the side of a joke about having a bun in the oven, at least you'll have someone to store your keys and phone while you're out!

Brit + Co

The Simple Life

In honor of Paris Hilton and Nicole Richie reuniting for The Simple Life, get your denim overalls and flared miniskirt in order, because it’s about to be #hot out. (via Brit + Co)

Brit + Co

Misty

Catch all the admirable stares and candy while wearing this cute Misty Halloween costume. You may even catch all the cuties at the party.

Brit + Co

Netflix & Chill

This is on the sexy Halloween costumes that may actually lead to a little bun in the oven if you know what I mean. It literally takes the cake for couples who are looking for a different Netflix subscription package.

Brit + Co

Super Bowl Katy Perry

The real humor lies in what the shark on your left side does all night. That poor guy has no clue what he’s doing, does he?

Brit + Co

Mean Girls

Do you wear pink on Wednesdays? Do you have Kälteen bars in your purse? Excellent, the squad is ready to roll out.

Halloween Costumes

Monsters Inc. Celia Costume

Dress as funny man, er monster, Mike Wazowski's girlfriend this Halloween. Heads won't stop turning to get a better look at your costume!

Halloween Costumes

Zookeeper Costume

Who knew zookeepers could be this smart and sexy? Apparently this costume had this idea in mind when they created this tailored jumpsuit.

Halloween Costumes

Mad Hatter Costume

The Mad Hatter may be known for coming up with silly yet intriguing sentences, but this costume adds an irresistible appeal to a hilarious persona.

Halloween Costumes

Karen Smith from Mean Girls Mouse Costume

"I'm a mouse, duh" is one line from Mean Girls we find ourselves quoting. It only makes sense we add the infamous costume to the list!

Halloween Costumes

Harley Quinn Costume

You won't be able to resist saying, "I may be twisted but at least I make it interesting" once you slip into this funny, sexy costume.

Halloween Costumes

Tweedle Dee Costume

Only this costume could bring out Tweedle Dee's charm. Put your own sexy spin on it and keep the fun going.

Halloween Costumes

Lola Bunny Costume

Turns out Lola Bunny had sex appeal and stellar basketball skills in Space Jam. Even if you don't plan on hitting the court to score points in this costume, you'll at least look the part.

Halloween Costumes

Sexy Pirate Costume

Pirates haven't always been known for their immense sex appeal but Captain Jack Sparrow changed that. Invoke his swagger and witty sense of humor with this Halloween costume.

Halloween Costumes

Sexy Cheshire Cat Costume

The cheshire cat from Alice In Wonderland proved to be mysteriously alluring with a dose of humor that we came to love. Wear this costume to see if a bit of his charisma rubs off on you.

Halloween Costumes

Sassy Scarecrow Costume

Channel your inner scarecrow from The Wizard of Oz with this fun costume.

Halloween Costumes

80's Workout Costume

Get physical with this fun Halloween costume that reminds us of Jane Fonda during her VHS workout tapes era.

Halloween Costumes

Galactic Alien Costume

I love science fiction movies that involve aliens, but this galactic costume makes them seem less scary. Of course you're free to be as funny as you want, but you'll still look great while speaking your own special language.

Halloween Costumes

Britney Spears Costume

Britney Spears is having the last laugh with the release of her new memoir and we're here for it - hence this fun costume.

Halloween Costumes

Plus Size Popcorn Costume

This costume is for everyone who's ever giggled while listening to popcorn kernels popping in the microwave. Your secret is safe with us and this popcorn costume.

Halloween Costumes

Mushroom Costume

People won't be able to stop saying, "Aw, look at the cute mushroom" when they see you in this costume.

Halloween Costumes

Candy Maker Costume

Make Willy Wonka proud by leading the candy brigade this Halloween. Who wouldn't want to follow you once they see this sexy Halloween costume?

Do you have any silly and yet fabulously sexy costumes to share with us? Show us on Pinterest!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

With prior reporting by Ariel Garneau and Jessica Ourisman.

This post has been updated.