Everything You Need to Know About BeReal, The Anti-Insta App Gen Z Is Obsessed With

girl taking selfie against a cloud wall bereal app

From handwritten letters to email pen pals to following your childhood friends on Instagram, we have an insatiable need to feel connected to others. BeReal is the latest social media obsession that lets us keep in touch with our friends, but it's not your average app.

Gone are the days when everyone was overly concerned with looking polished and put together at all times; BeReal is all about, well, being real. Whether your little sister is obsessed with BeReal or you want to get a better idea of how you use it, we gathered all the info you need to know about this social media app.

What Is BeReal?

Images via mentatdgt/Pexels

While apps like Instagram and Facebook allow you to take your time in curating images and captions, BeReal is all about being in-the-moment. After you download the app and get connected with your contacts, everyone in the app gets a notification at a random time everyday reminding them to post. You have two minutes to share a photo of what you're doing in that particular moment, and can react to others' posts with RealMojis.

The funniest part of the app is the way that the posts are set up. Each post has two images: from your front facing camera and from your selfie camera. It doesn't matter if you're drinking coffee, walking through the neighborhood, or if you're in the middle of a workout — when it's time to BeReal, it's time to BeReal!

How Much Does BeReal Cost?

BeReal is free to use in the App Store and Google Play.

How Is BeReal Different Than Other Social Media?

Image via Kampus Production/Pexels

While BeReal does have a post archive, you don't get to have as much of a curated social feed as you do with apps like Instagram. In addition to the fact that you're posting in the moment, your friends will also be notified if you retake your photo or take longer than two minutes.

You can choose whether your images are only seen by your friends or you can make your profile public. If you feel like Instagram is pressuring you to have it all together, BeReal might just be the perfect app for you. There's a lot less pressure to take a "good" photo with BeReal than with other platforms, especially if the images are only being shared with your friends.

Do you have a BeReal account? Let us know your thoughts on Twitter and subscribe to our email newsletter for more social media content!

Featured image via Polina Tankilevitch/Pexels

We live in a "post your relationship so we know it's real" landscape, and I'd be lying if I said it hasn't made me wonder if there's a larger conversation to be had about it. Some people don't feel the need to post their romantic partner while others share their relationships in a way that rivals the best celebrity couples.

Everyone's different, but it's not not unheard of to question your partner's devotion if they're not posting you on Instagram. You may feel justified in your anger because "so and so" are always in cute pictures and videos together on social media — but are your feelings valid? The best person to answer this is licensed therapist Suzette Bray, LMFT. She has over 25 years of specializing in Dialectical Behavior Therapy, and she's seen this topic come up plenty of times during sessions with clients, so grab a pen and paper to take notes!

Why do people want to share their relationship status with others?

Afif Ramdhasuma

My sister used to ask me this question when I was in my 20's, and I always looked at her like she had two heads growing. I couldn't fathom the idea that people wouldn't want to talk about their relationship online because it felt like everyone was doing it. I mean, a study from Pew Research Center shows 8 in 10 people on social media see relationship posts, so it clearly wasn't outrageous to think it was normal.

But, that still doesn't answer why people are drawn to sharing cute little updates about their partner or relationship. Luckily, Bray has a good indication of what drives people to give others a sneak peek into their lives. "People share their relationship status for all kinds of reasons. Some want to mark their territory — nothing says 'back off' quite like a cute couple selfie! Others are just excited and proud of their partner and want to share the joy," she says. That stems from people's "need for a sense of belonging or to receive positive reinforcement from others," she adds.

But, this doesn't necessarily make people weird. It's just human nature that makes us act the way we do. "We as humans are just hard wired to seek connection, and broadcasting our connections, makes us feel more accepted and secure in our social lives."

Should couples have conversations about their social media expectations?

Katrin Bolovtsova

I don't care how hot you think someone is, you're going to have to learn how to communicate with them. It's true even if your chemistry is off-the-charts because healthy relationships don't fall out of the sky. They're built via honesty, respect, forgiveness, and other important factors.

Before assuming your partner is or isn't okay with you posting about your relationship, Bray is 100% convinced you should talk things through. "Social media is still in the wild west of relationship etiquette, and without discussions, assumptions about 'correct' behavior can run wild," she hints. For example, you could be happily posting about your partner only for someone to point out that they're not following you on social media.

"Some people are super private, while others practically live their lives online. Misunderstandings happen when expectations aren't laid out so talking about it can prevent messiness in the long run," Bray observes.

If two people have gone on a couple of dates, should one of them be upset if the other isn't publicly talking about them?

RDNE Stock project

So, you swiped right on Tinder or Bumble, and you had a few amazing dates with one of your matches. Before you start publicly declaring your love for them, Bray wants you to reconsider. "Hold on! It's just a few dates! Let’s pump the brakes. The early stages of dating is not the time to make grand social declarations," she declares. As someone who tried to 'date' people from Tinder, those first few dates aren't a guarantee that you've found the love of your life.

"Posting someone on social media can feel like a big step to some people so expecting that level of public commitment too soon might be too much pressure. If you’re already thinking, 'Why haven’t they posted about me yet?' after two dates, it might be a good time to check in with yourself about where those expectations are coming from," advises Bray.

I've recovered from my former, "Is he the one" obsession so also take it from me — see where things go first and then refer back to question #2!

Is it a red flag if someone doesn't post their partner on social media?

Budgeron Bach

It would be so much fun if we personally had Dustin Poynter, the flag guy, from TikTok helping point us in the right direction — but this is one of those things that errs on the subjective side. Though Bray doesn't feel it's necessarily healthier to keep your relationship private, she thinks "context matters." "Some people are just more private or feel weird about social media in general," she says.

But, that doesn't mean certain behaviors don't warrant a few eyebrow raises. She notes," If someone is super active on social—like posting about their dog’s morning routine and every cupcake they’ve ever had—but doesn't ever mention their partner, it could create a need for a deeper conversation." Before you feel justified about grilling your partner — as satisfactory as that may feel — take a second to breathe.

Bray would prefer you work to understand "why they don't post, rather than assuming your partner is keep you a secret." If you discover the latter to be true, follow your instincts and let that person go because you don't deserve that!

Do you think it's healthier for couples to keep certain aspects of their relationship private?

Fábio Carvalho

Everyone has a different view of what makes a romantic relationship healthy, so this is one of those things Bray says, "absolutely depends on the couple" because some "genuinely enjoy sharing their lives online." You've probably seen your share of couples who make cute content together whether they're married or not. I'd be lying if I said I don't specifically keep up with a few whose content makes me smile.

But, other couples may not be interested in sharing their relationship online because they "want to be private and keep the relationship free from the judgements or opinions of others," according to Bray. That's not to say they have something to hide, though. Instead, think of it as a personal preference.

"As long as both partners are on the same page and it’s not a source of tension, it’s all about finding the balance that works for them. If it starts to feel like a performance for likes rather than genuine connection, though, that’s where it can become problematic," Bray reminds.

How can someone bring up their partner's posting habits without sounding accusatory?

Timur Weber

You may feel eager about posting about your partner while they're less enthusiastic and this could make you feel upset. It's easy to jump to conclusions when you're already upset, but Bray feels "tone is everything." Ironically, she suggests something I've heard in therapy sessions and that's "to be curious, not confrontational." Hopefully this stopped you in your tracks if you were ready to give your partner a piece of your mind.

"You can say something like, 'Hey, I’ve noticed we haven’t shared much about each other on social media? What’s your take on sharing stuff about us online?' It’s important to frame it as a mutual exploration of rather than a demand for a public declaration," Bray points out.

What would you tell someone who wants to emulate couples who consistently post content together?

Vlada Karpovich

We've all seen couples who we think have the cutest relationship, even though we've never met them before. As much as you may admire a couple, Bray thinks it's a "slipper slope" if you want to try to recreate their online moments. "I’d encourage someone to focus more on what makes their own relationship feel fulfilling, rather than chasing #couplesgoals," she encourages.

However, this isn't a sign that you're not supposed to ever share anything about your partner or relationship! "If posting together feels fun and real, go for it! But if it starts feeling like a performance or that you are in competition with other couples, it's probably good to take a step back," she warns.

Also, keep in mind that social media doesn't show you every single moment of couples' lives so don't worry about trying to look picture perfect based on a 30 second to 30 minute video.

If you feel that your partner doesn't post you enough on social media, talk to them before launching into an angsty rant because your assumptions might not always be right. I wish someone would've shared this advice 10 years ago, but all that matters is knowing you don't have to let being upset about your partner's lack of relationship posts be the reason your day is ruined.

The problem arises when your partner doesn't seem receptive to talking about your concerns because dismissive or evasive attitudes are a no-no!

We have more relationship advice if you're looking for more romantic tips and tricks!

Take our favorite celebrity BFF's, Taylor Swift and Blake Lively, and our favorite celebrity couple, Blake Lively and Ryan Reynolds, and you truly get one big happy family. Earlier this summer, Blake and Ryan showed up to the Eras Tour to support the "Fortnight" singer, and on July 25, Taylor returned the love by making a rare lengthy post to her Instagram story.

Here's everything you need to know about Taylor Swift's relationship with Blake Lively's kids as their godmother.

Taylor Swift/Instagram

Taylor Swift posted a photo to her Instagram story featuring Blake Lively, Ryan Reynolds, Hugh Jackman, and Shawn Levy — all of whom are involved in Deadpool & Wolverine, in theaters July 26!

"Over the past few years I have watched one of my best friends on the planet pour every bit of his heart, soul, sweat, time, energy, jokes, pain, joy, rebellion, darkness, and magic into this film," she says. "He's created the best work of his life, and this film feels like an actual joy portal, a wild escape from reality, and an abs sandwich."

After joking that Ryan, Blake, and Shawn randomly crashed her photo, Taylor continues, saying, "Shout out to Wade Wilson [the character played by Ryan Reynolds], aka my godkids' sperm donor!"

Eugene Gologursky/Getty Images for Fast Company

Ryan Reynolds had the funniest reaction, and told Deadline, "I'm going to need that on my gravestone, actually."

"Yeah, that is kind of it. She is the godparent to my daughters," the Deadpool actor continued. "That was very sweet. Not just sweet, that was, like, you could probably quantify a box office based on Taylor just doing something like that."

Carlos Alvarez/Getty Images for TAS Rights Management/Noam Galai/Getty Images for Disney

In the past, Ryan Reynolds has been vocal about how much his kids (James, Inez, Betty, and Olin) love Taylor Swift, and the family's appearance at the Eras Tour even went viral!

"I think what's most exciting for them is that for the longest time they just thought Taylor's just like an aunt, like a friend of Mommy and Daddy that's very, very close, almost family," he says onThe Jess Cagle Show. "And then they went to a concert one day and were like, 'Ohhhhh, this isn't a hobby.'"

Read up on Blake Lively and Taylor Swift's friendship timeline for more!

Lead image via Carlos Alvarez/Getty Images for TAS Rights Management

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

If your group chat is blowing up over the Bad Sisters premiere, or you're still reeling from that Outer Banks season 4 ending, never fear: these merry and bright December TV shows are here to save the day! (Don't worry though, they're not all about the holidays. Sometimes you need a break from even the best Christmas music!). Even though these programs offer wildly different things — from a gritty spy and life or death games to juicy reality dating and sitcom royalty — they're all the perfect choice for an evening in...especially if you've already watched all our Binge-Worthy November TV Shows ;).

Here are the best new December TV shows premiering in 2024.

​The Ultimatum: Marry or Move On season 3 — On Netflix December 4, 2024

Netflix

These couples are at a crossroads in their relationship: will they tie the knot and spend the rest of their lives together, or will they call it quits? It's a dilemma a lot of relationships face, and you'll have to tune in to find out how these couples handle the ultimate q.

The Ultimatum: Marry or Move On is hosted by Nick Lachey and Vanessa Lachey.

Black Doves — On Netflix December 5, 2024

Netflix

This thriller stars Keira Knightley as Helen, a politician's wife who doubles as a spy — and feeds her organization all his deepest, darkest secrets. But when her secret lover is assassinated, Helen is forced to play a dangerous game of survival that involves everyone she holds close. This December TV show is also set against London at Christmas...you really can't go wrong!

Black Doves stars Keira Knightley, Ben Whishaw, Sarah Lancashire, Andrew Buchan, Adeel Akhtar, Tracey Ullman, Finn Bennett, Luther Ford, Andrew Koji, Kathryn Hunter, Sam Troughton, and Ella Lily Hyland.

Southern Charm season 10 — On Bravo December 5, 2024

Michelle Watt/Bravo

The best TV shows always involve reality TV, and nobody's doing it like Southern Charm. Set in Charleston, South Carolina, these ladies are balancing their "bless your hearts" and sweet tea with plenty of drama. Although...when is dating not dramatic? Our favorite familiar faces are joined by some newcomers, bringing a whole new edge to the show we know and love.

Southern Charm Season 10 stars Venita Aspen, Leva Bonaparte, Craig Conover, Taylor Ann Green, Austen Kroll, Madison LeCroy, Rodrigo Reyes, Shep Rose, Jarrett “JT” Thomas, Salley Carson, Ryan Albert, and Molly O’Connell.

The Sticky — On Prime Video December 6, 2024

Jan Thijs/Prime Video

Despite the fact this new series revolves around a maple syrup empire, it's actually not related to Riverdale. Sorry to disappoint! This dark comedy is inspired by the Great Canadian Maple Syrup Heist, where a maple syrup farmer stole millions of dollars worth of syrup in order to save her livelihood. Yep, really.

The Sticky stars Margo Martindale, Chris Diamantopoulos, Jamie Lee Curtis, and Guillaume Cyr.

Queer Eye season 9 — On Netflix December 11, 2024

Netflix

We're in need of some life advice right now, TBH, and thank goodness The Fab Five are bringing it in the new season of Queer Eye. And alongside the emotional stories and heartfelt connections they make in Vegas, we'll see plenty of fabulous style. Because duh!

Queer Eye Season 9 stars includes Antoni Porowski, Jonathan Van Ness, Karamo Brown, Tan France, and Jeremiah Brent.

No Good Deed — On Netflix December 12, 2024

Netflix

Sitcom fans rejoice! This December TV show has some of the all-time greats sharing the screen, and we can't wait to rewatch these episodes 100 times. Multiple families believe one house will solve all their problems, and are all racing to sign on the dotted line. But, naturally, the beautiful 1920s Spanish-style home isn't as beautiful as it appears.

No Good Deed stars Linda Cardellini, O-T Fagbenle, Abbi Jacobson, Lisa Kudrow, Denis Leary, Poppy Liu, Teyonah Parris, Ray Romano, and Luke Wilson.

Ready, Set, Glow — On Hallmark+ December 12, 2024

Phillip Faraone/Getty Images for Hallmark Media

If your favorite scene from Jim Carrey's The Grinch is Molly Shannon and Christine Baranski's Christmas light competition, then this reality show is for you. Hallmark star Wes Brown introduces us to four families who have the best decorations around — and are sure to make your home feel even more festive.

Ready, Set, Glow is hosted by Wes Brown.

Paris & Nicole: The Encore — On Peacock December 12, 2024

Bravo

The girls are back!! Paris Hilton and Nicole Richie reunite in an attempt to produce something the world desperately needs: an operatic performance based on their iconic "Sanasa." Say no more.

"I'm so excited to be doing this with Nicole on Peacock," Paris told E! News. "Nicole has been my best friend since we're 2 years old, every memory that I have is with her."

Paris & Nicole: The Encore stars Paris Hilton and Nicole Richie.

Virgin River season 6— On Netflix December 19, 2024

Netflix

In the face of loss and hardship, nobody comes together like the town of Virgin River. And despite the struggle, this season promises to be heartwarming and lovely too — Mel and Jack are finally getting married! Their nuptials are met with some family drama but don't worry romantics. True love is sure to win out.

Virgin River season 6 stars Alexandra Breckenridge, Martin Henderson, Tim Matheson, Annette O’Toole, Colin Lawrence, Benjamin Hollingsworth, Zibby Allen, Sarah Dugdale, Marco Grazzini, Kai Bradbury, Kandyse McClure, and Mark Ghanime.

Laid — On Peacock December 19, 2024

James Dittiger/Peacock

According to the official Peacock site, this dark rom-com answers the age-old question of "Is there something wrong with me?" with “Yes. There is. The problem is definitely you.” This December TV show follows Stephanie Hsu's Ruby, who's in for a rude awakening when she realizes all of her past sexual encounters are dying. Now she has to get to the bottom of it before anyone else bites the dust.

Laid stars Stephanie Hsu, Zosia Mamet, Michael Angarano, Tommy Martinez, Andre Hyland, Olivia Holt, David Denman, Finneas O’Connell, Chloe Fineman, Ettore “Big E” Ewen, and John Early.

Kennedy Center Honors — On CBS December 22, 2024

Paul Morigi/Getty Images

The Kennedy Center Honors (a tribute ceremony that celebrates contributions to American performing art) always provide us with iconic moments — like Anna Kendrick fangirling over Beyoncé and Cynthia Erivo performing "Alfie" for Dionne Warwick. And this year promises to be no different.

The 2024 Kennedy Center Honors will honor Francis Ford Coppola, the Grateful Dead, Bonnie Raitt, Arturo Sandoval, and The Apollo.

Squid Game season 2 — On Netflix December 26, 2024

JuHan Noh/Netflix

Despite the fact we all took games very seriously in elementary school, I'm sure we can all agree no game of Red Light, Green Light comes close to the one in Squid Game. And we're in for another round of nail-biting challenges when season 2 drops December 26. As for what to expect?

"As we all saw at the end of season 1, the main plot of season 2 will be revenge," actor Lee Jung Jae told All K-Pop. "The key figure who controlled the workings of the games in season 1 was Lee Byung-Hun...it seems that the two of us will be the central figures of this next story."

Squid Game season 2 stars Lee Jung-jae, Lee Byung-hun, Wi Ha-jun, Gong Yoo, Yim Si-wan, Kang Ha-neul, Park Sung-hoon, and Yang Dong-geun.

Dick Clark's New Year’s Rockin’ Eve — On ABC December 31, 2024

New Year’s Rockin’ Eve

If you ask me, there's no December TV show as iconic as New Year’s Rockin’ Eve. It's going to be the perfect way to ring out 2024 (and welcome 2025). Although I have to admit, I don't know how they're going to top Megan Thee Stallion, Jelly Roll, Sabrina Carpenter, and Tyla's performances from last year!

Dick Clark's New Year’s Rockin’ Eve is hosted by Ryan Seacrest.

Which December TV show are you most looking forward to? Don't forget to add these 12 Cozy New Christmas Movies On Netflix, Prime Video, Hallmark Channel, & More This Year to your watchlist!

Holidays are a 1000 times better with kids. From baking holiday treats together to getting in the spirit with DIY holiday decorations, everything about the festive season is new and exciting as they wait for the big day to arrive. My daughter recently turned 10 and there have been so many wins (and a few duds) under the tree that I thought I'd share our favorite gifts over the years (that are great for *all* kids, not just girls). From interactive toys to educational kits to gifts that will get them away from screens and excited for the outdoors, these unique gifts will inspire creativity and spark their imaginations while being totally fun too!

Woom Bike

My daughter has grown up with these bikes, from the Balance Bike to the Explore Bike with disc brakes, 7 gears and all-terrain tires, and she LOVES them. They're super light and glide easily, even the kickstand is so smooth. Woom Bikes are designed specifically for kids at every stage. They are pricier than other bike brands, but I find that they resell very quickly at a high price point so you essentially get your money back. Choose from an variety of colors and levels, and they even have a warehouse option for gently used Wooms.

Micro Kickboard Foldable LED Scooter

This is on our holiday wish list because my friend and her son love them so much. These scooters are Swiss-designed, three-wheeled, lightweight and durable enough for well kids. They conveniently fold for easy carrying and perfect for traveling and on-the-go and when your kiddo doesn't feel like walking (but you do).

Yoto Mini

For your future podcaster, this cute, compact audio player plays stories, music, and educational tracks. Kids just pop in a card for what they want to listen too and they can use it with or without headphones. It's great for long car rides!

Ravine Cooperative Game

This game says 12+ but we've enjoyed it at 7+. This hilarious game is set in the woods and you need to survive together with firewood, shelter, spears, and forest food while keeping your wits! It's great to bring along on a camping trip!

Hey Clay Bugs

Bug lovers can make cute clay bugs with 18 different colors of clay using an interactive app that shows kid-friendly step-by-step instructions. Think spiders, caterpillars, a praying mantis, snail, ladybug, and dragonfly to spark imaginations and build fine motor skills/spatial reasoning. Clay is nontoxic, wheat and gluten-free, nut-free, latex-free, and won't stick to hands.

Habbi Habbi Wand + Bilingual Flashcards

Expose the kid in your life to new languages like Chinese and Spanish with these fun kits. My daughter has learned a few Spanish words from this game, and she still loves it. The magnetic wand reads the words as kids read along with visual cues.

Etsy Wooden Slingshot

We love a good old-timey gift with a modern edge. These handmade wooden slingshots are perfect for any kid who loves to get outside and play, no matter what the weather. Each slingshot comes with 20 colorful felt balls for gentle play.

ROBUD Kids Explorer Kit & Bug Catcher Kit

Get them outdoors and exploring year-round with this magnifying glass, net, and bug exploration kit with carry bag. It has everything kids need to immerse themselves in exciting outdoor exploration.

We Are in an ACT-ivity Book!

For kids and parents who love the ELEPHANT & PIGGIE books as much as we do, these activity books are so much fun! My daughter loved his original We Are In An Art-ivity Book, which not only teaches so much about art but also encourages kids to create their own art show. In this theatrical event, readers discover how to be a set builder, prop maker, costume designer, playwright, and star of their own show.

3Doodler Start+ Essentials 3D Pen Set

Get kids interested in 3D printing and creating 3D art with this pen set designed with no hot parts, completely safe for kids aged 6+.

Mini Explorer Voice Changer

Kids can transform their voice with four hilarious voice-changing modes – Alien, Ghost, Monster, and Robot.

Rainbow Joy Potion Kit

Kids are natural mad scientists and love to experiment, making this potion kit a kid pleaser every time.

Zoom, Ooze & Explore Ultimate Science Lab

Budding scientists will have fun while learning to hypothesize, measure, mix and observe through these 15+ creative science experiments. Best for ages 8 and up.

FAO Schwarz Toy DIY Ultimate Slime Kit

This is perfect for kids who love to get their hands dirty in a fun, tactile, science-y way.

Kidamento Bear Digital Camera

This toy digital camera offers features like filters and frames, face recognition, a selfie timer and burst mode, plus an HD video option.

Mindware Pattern Play Puzzle

You know a good gift when the parents want to play too. These beautifully designed puzzles are perfect for building problem solving skills and creating artful displays. Kids follow one of the 40 pattern cards to design the brightly-colored blocks into varying motifs. The blocks can also be used to create endless freeform designs - so fun!

Toy Market Cart by Hearth & Hand with Magnolia

This cart can be anything your kid's imagination desires: a lemonade stand, a birthday cart, an advice stand a la Charlie Brown? It comes with open drawers in the back and a black board to name their business.

Mindware Colored Pencil Set

For the budding artist, this beautiful case of 36 already-sharpened colored pencils is a great gift for kids who love to color and create. The mix of classic colors and fresh hues makes all the kid drawings frame-worthy. Adults will love them too!

Personalized Afternoon Tea Set

We've had so much pretend tea over the years and I can't get enough over this customized tea set, including cake stand, cupcakes, and cake slices to share with friends, family, and dolls! ADORABLE.

Swingly Doorway Storefronts

These cute doorway storefronts are perfect for pretend play and performance play. My daughter uses them for puppet theatre and I've hung one where I door used to be in our hallway closet. Choose from a camper food truck to a Boba tea house to a farmer's market for your kidpreneur. Swingly helps parents create play spaces that inspire kids to think creatively and grow through entrepreneurial play.

Brown Toy Box

I'm a big fan of this brand and the woman behind it. Founded by a mom of four who wanted to see more representation in STEAM early development, this fun activity kit lets kids learn about coding and app development in an age-appropriate and culturally representative way.

Melissa & Doug Ice Cream Counter

We've ordered scoops and scoops of faux ice cream over the years and this one is delicious!

Little Lady Classic Collection Kit

Create a mini nail salon at home. Mani/pedis are one of our favorite things to do on a rainy day. Pick up these darling 7-free polishes for your next salon-at-home day. The bow is actually a ring they can wear post pampering! Vegan and cruelty-free too.

Play Mixer Kitchen Set

Littles can play chef or mimic mom and dad with this adorable (and affordable) wooden stand mixer. Rotatable beaters, a swiveling mixer head, and on-and-off button create an experience like a real mixer. This one's a fun add to any play kitchen!

Green Toys Tugboat

Bath toys are the best toys for bath, beach, muddy puddles, even snow! This floaty toy is made from 100% recycled plastic milk containers and safe for your little captain. No BPA, phthalates, or PVC. Mother Earth will thank you!

Paint By Sticker Kids: Outer Space

We are obsessed with these Paint by Sticker books as much as the kiddos in our life. From Outer Space to Mermaids & Magic, there's a theme for every kid passion. Get in a meditative zone with your little bud and choose from 10 sticker paintings, like a Mars rover, a space shuttle, and celestial bodies like Saturn, Jupiter, and the Sun. Plus, the back of each image includes a fascinating scientific fact *and* kids score glow-in-the-dark stickers!

Melissa & Doug Pet Vet Clinic

Kids love to play animal doctor and this set with a plush dog and cat, pretend play vet medical equipment, and a tote bag is perfect for all their veterinarian dreams.

Outfoxed Cooperative Board Game

Get the whole family a gift with this cooperative whodunit game for ages 5 and up. A wily fox has stolen Mrs. Plumpert's pot pie and is high-tailing it to the foxhole! You'll work together to gather clues and eliminate possible suspects. Figure out who is the guilty fox before they escape!

Surprise Ride Make a Model Plane Activity Kit

Aviation fans can make a model airplane while learning about Amelia Earhart with this fun kit. The 40-page book features a short story, facts and jokes about Earhart and aviation, along with a biplane wood model kit, art supplies, and a disposable apron.

Create Your Bright ideas Book

This interactive book written by our pal Jess Ekstrom is perfect for creative tweens and teens who want to be inspired to make a difference in the world.

Check out our Gingerbread Decorating Class to share with kids and subscribe to our email newsletter for more holiday gifting ideas. Follow us on Pinterest too for tons of holiday decor and recipe inspiration!

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