This Mom + Kid Duo Are Reinventing Dog Treats While Building Community

Angela Fraser of Berlyns Pet Bakery

In our latest “Ask A Founder,” where we tap into the great minds of female entrepreneurs, we chat with Selfmadealum Angela Fraser of Berlyns Pet Bakery. For the past two years, thousands of women have experienced our Selfmade virtual business coaching program, led by Brit + Co founder Brit Morin and sponsored by Office Depot OfficeMax. Fraser shares how Selfmade gave her the guidance to start her pet treat business, the brainchild of her 11-year-old daughter, by helping her gather data, create a brand, and perfect the art of the elevator pitch.

  1. How would you describe your brand in five words? Passionate, devoted, reliable, joyful, and nurturing.
  2. What was your aha moment before starting Berlyns? When my 11-year-old daughter asked if she could use her love for animals to make treats from home to give back to the community. She is on the spectrum, and this is a great opportunity for her to start at a young age to learn how to adapt to life skills, while working with her passion for animals.
  3. What were you doing before you started this business? I had been working for with a major online retailer as a Learning Ambassador. I would train new hires, managers, retrains, and travel to new startup locations. I felt it was time to learn how to do something else that would be a better fit for my daughter's schedule. During this time my daughter asked if we could start a dog treat business. I honestly had no idea where to begin. When I applied to Selfmade, I told myself, "When I get approved for the Office Depot OfficeMax scholarship, I will not return to work and I will work on starting a business."
  4. What’s one thing you wish you knew as an entrepreneur? It is a rewarding journey but it is not easy. There are so many options and I am so grateful that I had a great community in Selfmade to help us start.
  5. What makes your brand unique? At Berlyns Pet Bakery, we believe in the value of organic pet treats and take great pride with our choices in creating our products. We also hope to lead by building a community for other young female entrepreneurs to start learning life skills early to bring dreams to a reality. We hope to provide another outlet for children on the spectrum so they can share what they love with the community by giving back.
  6. What is the most powerful thing you do in your day? Laughing.
  7. How do you stay focused? Pomodoro Time Management changed how I can accomplish things to become more productive. Learning to be productive is not about how many tasks you complete in a day. It is about clearing distractions while accomplishing tasks. Managing time by blocking them into sessions, with breaks in between, will reset your mental state to be able to accomplish the tasks in a more productive way.
  8. What is your go-to productivity hack? Creating templates in Canva.
  9. What do you do on your breaks? I love to doodle ideas for art prints and paintings. I made a promise to myself to work on self-care this year so I may find that I am reading or decluttering some space in the house.
  10. What is your favorite desk essential? Post-it Notes.
  11. Fill in the blank: The idea of giving back to the community while making a future for my daughter by fulfilling her dreams gives me all the feels.
  12. What has receiving the Office Depot OfficeMax scholarship to Selfmade done to help you grow your business? The scholarship provided awareness within myself. We started by understanding BreaktheGoodGirlMyth by Majo Molfino. It's written for women by understanding our areas of self-sabotage to overcome those obstacles so that we can succeed on our journey as an entrepreneur. We then created our vision board where we hope to be in the near future. This is on my wall.

    I was able to collect user research on the problems associated with this type of product and how our brand would be the solution. I was able to take that data and create our brand voice. We covered design basics for websites and legal aspects that we need to consider based on our niche. We also created a cost analysis for our brand. I am working on the art of pitching to others for our business. I needed the support of this community that gave positive energy along the way to start and keep going no matter what. Great achievements will come, and we will learn along the way. We learn from our mistakes, and that is a key to success. Let go of perfection!
  13. What do you do to officially *end* your workday? I love to binge T.V. series. However, at the end of the workday, I spend time with the family. I’m also studying to learn more about UX in immersive technology such as VR/AR/XR. I would like to gain more awareness for our business. I want to create immersive experiences for children on the spectrum toward learning life skills
  14. How have Office Depot OfficeMax services/products helped you accomplish more in your business? Office Depot OfficeMax has helped me go from an idea to a real startup with clarity. Not only have I received a scholarship, I get discounts toward products needed for our business, and I also was selected to pitch our business toward a placement for startup funding. I did not place but I did receive another $500 dollars to apply to our business. All this was truly a great experience and we are honored that we got this opportunity.
  15. What does the word “selfmade” mean to you? Selfmade means building awareness while learning from other entrepreneurs who are eager to take an idea and turn it into a business. Selfmade can help you! The women in this community are truly eager to help you succeed, and they know what it is like to start from an idea while growing into a multi-million dollar business.

Thanks Angela! Want to take on a personal mission to help others? Let Office Depot OfficeMax give you the confidence you need with a suite of business services & solutions to help you put your best foot forward. Make a good first impression with business cards & build the business pitch of your dreams with custom presentations. With Office Depot OfficeMax you’ll find the tools to reach your community with confidence.

If you follow along on B+C, you’ve seen and admired our canine model, Turkey Temple (one of my favorite pet names, TBH). He is definitely a turkey by trade but clearly not by species. It seems like an obvious choice, but this was Turkey’s first time dressing up as a turkey for Halloween. Spooky season might be over, but it's *always* a good idea to dress your dog up for Thanksgiving if they don't mind!!

Keep reading for the cutest and easiest DIY dog turkey costume!

I’ve been making a lot of pet costumes this year, but this one has been high on my list for a long time. With some felt and One-Wrap Velcro, we created this pet costume in no time at all. Does your pet have a goofy name? Try dressing them up as their name, and make sure you snap photos and share them with us on Instagram! Oh, and don't forget to check out our 46 Cute Dogs Guaranteed To Make You Smile, too!

How To Make A Dog Turkey Costume

Tools And Materials:

  • red, orange, yellow and white felt
  • cardboard
  • One-Wrap Velcro
  • pen
  • fabric scissors
  • hot glue gun

Instructions:

1. Draw large, long oval feathers on your yellow felt. Stack the yellow felt on top of the orange felt and cut them both out. Next, draw a curved rectangular shape on the white felt and cut it out.

2. Hot glue the white rectangular shapes to the feathers, then glue the feathers to one another to create a fan shape.

3. Glue a horizontal strip of cardboard to the back of the feathers to help them stand upright.

4. Hot glue a piece of felt to each edge of the feathers and attach a strip of One-Wrap Velcro that is long enough to wrap around your dog’s belly.

5. Cut out a gobble from red felt and attach some One-Wrap Velcro.

Draw 12 long feathers on your yellow felt. Stack the yellow felt on top of the orange felt and cut out your feathers. Cut 12 white curved rectangular pieces to accent the feathers.

Glue the white pieces to the feathers and then glue the feathers to one another into a fan shape.

Attach a long strip of cardboard to the back of the feathers to help them stand up straight once the dog turkey costume is assembled.

Hot glue a piece of felt to each edge of the feathers and attach a strip of One-Wrap Velcro that is long enough to wrap around your dog’s belly.

Draw a gobble onto a piece of red felt, cut it out and glue it to a small piece of One-Wrap Velcro.

Hey Turkey — here’s your turkey costume!

Attach the gobble to your dog by wrapping the One-Wrap Velcro around the collar.

Cutest turkey I ever did see!

Follow us on Pinterest for more cute DIYs like this dog turkey costume!

This post has been updated.

Who says thoughtful gifts have to come with a hefty price tag? With a little creativity (and even more searching online), you can find some pretty neat gifts under $15 that are sure to impress. These budget-friendly finds pack a big personality into a small price.

Check out the 16 best gifts under $15:

These are our top favorite gifts under $15!

Anthropologie

Anthropologie Bistro Tile Monogram Mug

Nothing beats a personalized gift. Even if it's just their initial on a stylish mug like this one, they're gonna love it. Morning coffees will never be the same!

Anthropologie

Daily Practice Athletic Icon Socks

These socks will allow your giftee to truly start their day off with a smile. They're perfect for workouts, walks, or even just lazy days spent at home.

Flewd

Flewd Ache-Erasing Bath Soak

This bath soak is specially designed to work out and relieve tight knots in muscles and achy joints – the perfect gift under $15 for your pals who are always nagging about their back pain.

Amazon

Compendium ThoughtFulls Pop-Open Cards

This deck of thoughtful pop-open cards delivers 30 different inspiring messages that are sure to brighten anyone's day.

Amazon

Tony's Chocolonely Chocolate Bar Variety Pack

This sustainably-made chocolate that comes in cheery rainbow packaging is an instant boost (sugar rush included) for anyone's holiday season. You could even divide up this 6-pack among different family members and friends for a tasty stocking stuffer.

Anthropologie

Capri Blue Mini Volcano Hand Cream

This stuff smells like heaven. Now, with this travel-size tube, they can take Capri Blue's iconic Volcano scent anywhere.

Urban Outfitters

Craighill Wilson Brass Keyring

For the always put-together and design forward, this brass keyring pushes the boundaries of what you thought you knew about carabiners.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces


As we dive into gifting season, I’d argue that gifting something old can oftentimes be a lot better than gifting something new. Sure, that Black Friday deal is gonna help yousave some money on a brand-new gaming set for him – but you can reserve heapsmore once you step foot in a thrift store.

Any thrift store near you is going to have a very unique selection of items that can actually be flipped (or, in some cases, given as-is) to make ahh-mazing gifts. You’ll be surprised at each item’s uniqueness and the ease of each project.

Discover 10 new ways to incorporate thrifted gift ideas into your holiday haul this year!

Tips For Finding Thrifted Gift Ideas

Cottonbro Studio / PEXELS

I’d say keeping an open mind about your potential finds before venturing off to your local secondhand store is super important for executing these thrifted gift ideas.

If you’re shopping for a candle holder to gift with something too specific in mind, you may find yourself in an endless and unsuccessful search for the “perfect” piece. Instead, be open to combing through the knick-knack shelves and clothing racks – you never know what you may find!

Use the 10 thrifted gift ideas ahead to directly guide your gift-making journey, or let each one inspire you to find your own gift!

Roman Odintsov / PEXELS

1. Use thrifted jars to put homemade jam, spice mixes, or snacks in.

Mason jars and other kitchen-y vessels are some of the most common items at the thrift. Pick up several this season, clean them off, then use them for holding homemade food goods to gift! You could even use some to put plant cuttings in.

Anna Shvets / PEXELS

2. Fill up thrifted vessels like mugs, vases, and bowls to pour candles in.

Making your own candles is actually super easy once you have the materials. Just melt some candle wax with some (or no) fragrance over a fixed wick that you've placed in a thrifted container. Everyone loves a cozy lil' candle!

Yaroslav Shuraev / PEXELS

3. Thrift and gift a pre-loved jewelry box alongside a new or handcrafted jewelry piece.

This thrifted gift idea will really impress, especially if you're able to find a unique jewelry box, or one in your giftee's personal style. As far as jewelry goes, you could make your own beaded necklace or earring set, or check out our favorite statement earringsfor inspiration.

Bon Bons Studio / PEXELS

4. Add matches and a striker to a small vessel for a unique match holder.

A box of 300 matches goes for about $10 online, and a dozen striker stickers are about $6. Get the most out of your dollar by thrifting a ton of small vessels (like a shot glass or shallow teacup dish), adding the matches and strikers to them, then gifting out multiple to friends and coworkers.

Karolina Grabowska / PEXELS

5. Thrift a velvet garment to cut into strips for handmade bows.

You can transform a $2 shirt into countless bows )for making hair clips and/or gift toppers) by following a simple bow-making tutorial. Sometimes you can even find unused gift bags and boxes in between the aisles to save on wrapping.

Laura James / PEXELS

6. Thrift cookie tins for all the holiday treats you’ll make (and gift) this season.

Cookie tins and food storage containers are always hiding out at the thrift store. Snag a few and wash them thoroughly before stuffing them full of sweet treats (I always go with puppy chow/muddy buddies) to share! You can also use cookie tins and plastic containers as complete gift wrapping for anything small.

Valerie Voila / PEXELS

7. Find some candlestick holders or candelabras, clean them off, then gift them with a few candlesticks.

'Tis the era of candlesticks. Candelabras are hot right now, and you're bound to find some on the thrift store shelves. Add them to cart, clean them off, then gift them with a pair of candlesticks tied with a ribbon bow for a cute touch.

Disha Sheta / PEXELS

8. Thrift a picture frame and use it to hold a collage, a painting, or a photo that’s special to the recipient.

It's not hard to find old picture frames or prints that are still intact. Framing a photo you have of a favorite memory with your gift recipient or a place they love could really hit home and win their heart over! This example with pressed leaves and flowers is adorable, too.

Cottonbro Studio / PEXELS

9. If your giftee is a fashionista, scour the thrift store racks for some cool and unique pre-loved garments.

You could even package a few as a ‘style bundle.’ Bonus points if they’re winter-friendly! Just make sure you give everything a good wash before gifting them.

Timur Weber / PEXELS

10. Use thrifted bottles to put homemade infused liquors in.

Just add any flavor combination you’d like (lemon + vodka, jalapeño + tequila, candy cane + vodka, coffee grounds + vodka) to some clean, thrifted, and airtight glass bottles – the more elegant the better – and let it steep for up to a month for a single-batch spirit.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.

Brand-new gift sets, foodie gifts, beauty gifts, and the like are sure to bring joy this year, but if you're planning to give something with a personal twist, handmade gifts are *the* way to go. The possibilities are truly endless when you employ your creativity and craft items that your gift recipients have maybe seen (or received) before – hats, cards, coasters, picture holders, and more await.

Check out these entirely homemade gifts that will spark your next holiday idea! Some components of these handmade gifts can even be thrifted, saving you some cash along the way.

Here are the best handmade gift ideas to give your loved ones this holiday season.

Anete Lusina / PEXELS

1. Start simple and make them a personalized card.

Nothing communicates your love, time, and effort behind a gift more than personalized cards. Even if you can’t DIY the gift itself, having a handmade card (with a thoughtful message inside) as a prelude to the unwrapping ritual will touch everyone’s heart. Make sure to craft yours on some hardy cardstock so they feel *extra* special. Peep some of these stellar holiday card ideas for inspiration!

@miascozycorner i inadvertently seem to have to fallen into a purple theme?? #christmascrafts#diychristmasdecor#diychristmasornaments#claycreations#tiktokdiy#christmas♬ original sound - mia 🍒

2. Sculpt some cutie gift toppers.

Handmade gift wrapping elements will also step up your holiday game. These darling little gift toppers that @miascozycorner made out of polymer clay are sure to inspire your own designs! Decorate the shapes you make with paint pens and coat them in Liquitex for durability, then attach them to your gift box or bag using some cute ribbon or yarn.

Riley Williams

3. Use air-dry clay to make picture holders.

Clay is your BFF for making handmade gifts. This idea from @rileyrosestudio lets your giftee display pictures, memories, cards, or even recipe cards in the form of their favorite food! Go for a trendier take by sculpting an olive or tomato out of air-dry clay, or opt to craft something as intricate as a burger or pizza slice – no matter what shape it is, they’re sure to love it. Riley usesgesso to prime her air-dry clay pieces, then an acrylic sealant to make sure those lovely designs stay put.

Meredith Holser

4. Make an orange garland for them.

A dried orange garland takes an entire day (and sometimes more) to make, so your recipient should definitely feel special knowing you put hours of love into this handmade gift. Though they look intricate, you only need to follow a few steps (and have few materials: orange slices, twine, and a thick yarn needle) to achieve the cozy garland. Luckily, there are tons of citrus garland tutorials on social media to assist in your creation. B+C Creative Assistant, Meredith, tied cutie little pink ribbon bows on her homemade garland.

Krissy Derrick

5. Craft a candle holder using clay.

You could use a pottery kitlike these convenient ones to make anything, really, but this wavy candelabra from @modeletto.store will make one of the most unique handmade gifts! Don’t forget to *also* gift somecandlesticks alongside it.

Mariam Antadze / PEXELS

6. Make coasters out of air-dry clay and gift them alongside thrifted glassware.

To make some handmade coasters, roll out some air-dry clay, let it dry, and coat it with gesso before you get to painting! The canvas is yours with this gift idea, but here are a few concepts to get the creative juices flowing: smiley faces, rainbows, spirals, initials, and fruits or vegetables. Ensure that your hard work stays in place with a sealant that’ll repel moisture. Some thrifted glassware pieces to give alongside your handmade coasters would be the absolute cherry on top!

Meredith Holser

7. Create a collage out of old magazines.

Magazines are really not hard to come by, and if you're looking for a sustainable gift, you can find some especially unique ones at re-sell bookstores or thrift stores to make your own collage. Some of the best ones to start with are Vogue and National Geographic. There are a lot of different techniques and themes you could run with, so we recommend doing some visual research on Pinterest beforehand to nail down your collage's concept. Maybe it's full of imagery that reminds you of your relationship, or a jumble of words that form a sweet poem – it's really up to you! Just have glue, an X-Acto knife, and a cutting board on-hand for the process. Complete this artsy handmade gift by signing your work and framing the collage in a nifty frame.

Meredith Holser

8. Thread a handmade necklace using thrifted or secondhand beads.

Got a necklace you don’t love? Deconstruct that baby using small wire cutters or scissors so that you can use the leftover beads and charms to make something entirely new! If you don’t have them on-hand already, you will need some beading cord, bead clamps, jump rings, clasps, and pliers.

Brit + Co

9. DIY your very own body care line.

Making your own body scrubs or balt salts is *a lot* easier than you’d think. Some recipes only call for ingredients you’d find in your kitchen! Make a range of self-care products at home, then package them up in thrifted jars with ribbon and a handmade tag to really impress.

Ron Lach / PEXELS

10. Repurpose cans and tins by pouring candles into them.

Fish tin candles are in, but you can really use any vessel to pour your own candles in. All you need is some candle wax, wicks, and a scent of your choice to create something super unique! Try your first handmade candle with an empty, clean tinned fish tin, then get adventurous with soda cans or crushed tomato cans to bring out that Tomato Girl energy for your gift recipient.

Karolina Grabowska / PEXELS

11. Make a batch of jam.

If foodie gifts are their thing, then there’s no better item to give than, well, food! We have an amazingly tasty fig jamrecipe, but you can take the reins on what fruity flavor you’ll whip up. This is a convenient handmade gift, too, because the result won’t go bad or spoil before the big day.

Karolina Grabowska / PEXELS

12. Make a batch of spice mix.

In the same vein of shelf-stable foodie-snacky gifts, spice mixes are always a good idea, and really easy to make at home. Mix together some cajun seasoning, all-purpose seasoning, ranch, or everything bagel seasoning in no time before packing it up in small thrifted jars to gift!

Roman Odinstov / PEXELS

13. Make a batch of chili oil.

Chili oil is very buzzy at the moment, but instead of dropping a bag on a single jar, make your own at home to yield a few! Our recipe uses neutral oil, star anise, cinnamon stick, bay leaves, Sichuan peppercorns, salt, chili flakes, garlic and soy sauce.It only takes a moment to make, but you’ll want the mixture to sit for a week or so, that way the nuanced flavors can all sink in. You could even gift a few recipe cards (like these delectable feta fried eggs) alongside a jar, since chili oil is exceptionally yummy on a ton of dishes.

Anete Lusina / PEXELS

14. Knit or crochet a hat, scarf, or another garment you know they’d like.

Having knitting and/or crochet skills is invaluable when it comes to gifting season. You can easily find patterns online for creating beanies, blankets, scarves, leg warmers, balaclavas, mittens, and more, so your giftee can stay stylishly warm beyond the holidays in a bespoke garment that *you* made!

Damir / PEXELS

15. Make magnets out of air-dry clay for their fridge.

Again, air-dry clay rules the world of handmade gifts. For a smaller project, make some fridge decorations by painting on air-dry clay shapes. You can make hearts, stars, foods, faces, animals, and more! To make your designs magnetized, super glue some small magnet tabs on the back of them.

小龙 魏 / PEXELS

16. Paint a glass bottle with your own design to gift a plant cutting.

You can easily thrift a glass vessel (or use one you already have), paint a unique design on it using glass paint, then fill it with a little bit of water to gift a small plant cutting! This way, you’re giving them a stylish home decor piece along with a heirloom piece of nature that they’ll admire every day as it grows.

Brit + Co

17. DIY an ornament (or a few) for them.

Tree ornaments are 100% on-theme for the holidays, so if you feel a little lost on what to gift, try DIY-ing some ornaments of varying styles! We have some DIYs for punnyones and minimalistones, but there are also a ton of other tutorials on social media that can guide you in the direction you want to take.

Mati Mango / PEXELS

18. Burn a CD full of tracks they’d like.

It may seem a little old-school now, but the gift idea of burning a CD will appeal to every gift recipient that’s old enough to remember portable CD players. They can play it in their car or through their at-home speaker system to jam out. Just grab a pack of blank CDs that come with covers, and let the nostalgic process take you away.

In addition to making your own playlist to gift, you should definitely consider designing an album cover and tracklist for that personalized touch – platforms like Canva are a great option for doing this. The music-lover in your life will surely appreciate the time you took to craft each and every detail of the CD – and maybe they’ll even discover some new tunes along the way!

Brit + Co

19. Bake them a big batch of cookies.

You just can’t go wrong with sweets during the holidays! Whatever form they come in – vegan, gluten-free, paleo – cookies are sure to satisfy your giftee. We have a ton of recipes you could check out (I highly recommend the Taylor Swift chai cookies), but if you already have a method to your madness, whip up whatever dessert recipe you have in mind. Just make sure they’re fairly fresh when you hand them over.

If you don’t have a neat cookie tin on-hand, run to your nearest thrift store. It’s guaranteed that you’ll find a cute one to house your cookies!

Brit + Co

20. Decorate a plant pot with pops of color.

If your gift recipient has a green thumb, it’s not a bad idea to gift them a few plant-related things. Luckily, handmade gifts have a stake in this – just grab a terracotta pot (you can easily thrift one or find one for cheap at the dollar store) and some chalk pens, then decorate the exterior however you like.

To get some ideas flowing, you could include illustrated motifs of your relationship with this person, write their name out in bubble letters, or just doodle random designs. Matching their interior design aesthetic is definitely recommended.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.