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Kids' Shoes

2002 Sneaker

These athletic sneaks are designed to provide "essential cushioning" and shock absorption with ample support around the durable midsole and outsole. They're perfect for the kiddo that can't stay away from the playground since they stay on securely with a lace-up closure. Available in toddler & babies, little kid, and big kid sizes.

9060 Sneaker

These stylish shoes are equally supportive and soft, all while boasting some eye-catching, tech-inspired details. Available in toddler & babies, little kid, and big kid sizes.

480 Sneaker

For a more fashion-forward look, the 480's basketball-inspired silhouette can work on and off the court. The rubber outsole is impressively durable, providing a good amount of traction in every step. Available in little kid and big kid sizes.

530 Sneaker

The New Balance 530s are truly iconic. The 2000's design is made to absorb any sort of impact through a combination of cushioning and compression resistance that runs throughout the entire shoe, so your kiddo will definitely feel comfortable wearing them as an everyday style! Available in toddler & babies, little kid, and big kid sizes.

574 Sneaker

This "reliable" sneaker takes on road and trail shoe details in the lightweight EVA foam midsole cushioning and mesh paneling up top for added breathability. They currently come in 4 other colorways to suit your kiddo's personal style! Available in toddler & babies, little kid, and big kid sizes.

990V6 Hook & Loop Sneaker

Designed for toddlers & babies as well as little kids, these velcro-able sneakers provide a nice and easy on-and-off option for busy bees. The leather upper has reflective details for an unmissable look, plus the shoe is appropriately padded throughout for unmatched comfort.

327 New-B Hook & Loop Sneaker

These lil' sneakers boast a "generous" toe box and instep that's designed specifically to support any first-walker's needs. The outer layers are durable, so they'll stand up nicely to daily wear. Available in toddler & babies, little kid, and big kid sizes.

Kids' Clothing

BB Global Crew

This 80% cotton and 20% polyester crewneck pullover is fitted with a brushed-back fleece material for a "soft and cozy feel." It makes the perfect fall and winter layer for your kiddo to bring to school on chilly days!

CDL Floral Shoe Graphic T-Shirt

We want this adorable graphic tee for ourselves! The bold pink and yellow design will give your little one's look some serious street cred, since it features the iconic New Balance logo. Wears well with any NB sneaker!

Brush Back Circle Floral Graphic Crew

This girly crewneck is also designed with a super-soft brushed-back fleece to keep 'em undeniably comfy and cozy.

French Terry Small Logo Short

These soft shorts designed with an adjustable drawstring and side pockets are the ultimate school day uniform!

Queue Tee

Another stylish graphic tee option, this pick available in kids' sizes XS-XL pairs seamlessly with anything from jeans to gym shorts.

Stick To The Basics

The fun thing about a bento box is that you can literally cut up anything into cute shapes and the kids won’t care that it’s not fancy, prepackaged food. Make a list of their favorite carbs, fruits, veggies and proteins and then pick a couple from each category for a perfectly balanced meal that takes almost no prep time.

Cutout Shapes

If you think putting together a bento box is a lot of work, then you just need to pick up some cookie cutters. Kids go crazy for food in fun shapes, and you might even get them to try something new if it’s disguised as a flower.

Halloween is just around the corner! We love this spooky cute idea.

For winter time, try this adorable snow-capped mountain lunch -- swap Vegemite for a nut butter or any favorite sandwich filling.

Monkey Bento

Mix things up by making a sandwich out of English muffins instead of bread. Continue the monkey theme with a banana and some cheeky crackers.

Piglet Bagel

Satisfy their sweet tooth with this special strawberry cream cheese bagel spread and lots of fresh fruit sides.

Try this cute cloud and rainbow bento for sandwich and fruit lovers. Shop the cloud and rainbow cookie cutters here!

Owl Bento

Um, will someone please come pack our lunch for us? These owls are almost too cute to eat, but your kids won’t have a problem devouring them.

Waffle Mouse

PB&J with waffles is obviously the coolest new sandwich on the block. Who doesn’t love breakfast for lunch?

Teddy Bear Bento

You can use any nut butter to hold this adorable teddy bear together, and the chocolate chip details double as dessert. Fill the other side with snacks like yogurt, pretzels, cheese cubes and fresh fruit.

Watermelon is still in season and are perfect bento treats. Try these tiny finger foods for tiny fingers!

Minion Lunch

You can draw right on the banana peel and make the rest of the minion pieces with grape fruit leather, cheese and candy googly eyes. (via Foodtastic Mom)

We love the tooth-picked turkey slices here -- make it a club "sandwich" with bacon, tomato, and romaine lettuce!

​In which episode does JJ die?

JJ dies at the end of Outer Banks season 4 episode 10, "The Blue Crown" after rescuing Kiara from his father Chandler Groff. "I feel mad, betrayed, disappointed and heartbroken to say the least," Bruder adds. "JJ went through a lot of crap through the show and he was the one character who deserved his happy ending the most. When the series first came out, people fell in love with JJ and [Kiara]."

While the cast obviously found out about the ending while filming, fans are frustrated with how they chose to promote the show. "Obviously the cast can’t spoil a character death, but to blatantly lie and mislead fans by saying that Jiara was 'evergrowing' and fans would be happy with how the season plays out?" Bruder says. "Jiara fans deserved so much better than what we got, ESPECIALLY when they knew they were killing JJ off."

Why are Outer Banks fans so upset?

The show is the kind of phenomenon that made instant stars out of its cast, but it also made waves because of how the first season portrayed issues like classism, substance abuse, and domestic abuse. "As someone who has been around domestic abuse, I think the handling of the character JJ was detrimental culturally," another fan (who would like to remain anonymous) says. "The character suffered abuse at the hands of a man who was not even his biological father, and the writers almost framed it as if that was okay because in the beginning, his father loved him. Instead of telling a story to victims of abuse about hope and making it through trials, the writers went the opposite way. I also find it interesting that they stated this was a planned death. I think writing a character who is suffering from anxiety and clear mental health issues as well as abuse who is very young like JJ only to let him fall in love and kill him right when he starts to feel happiness doesn’t necessarily make a lot of sense narratively."

Another viewer adds that ending JJ's story that way felt "disrespectful...especially when in an interview following the episode, one of the creators literally referred to his death as pointless." She even says "it feels almost like the show died along with him."

Actress Madelyn Cline (Sarah Cameron) called JJ the "heart of Outer Banks"and for a lot of fans, JJ also became a beacon of hope, a reminder that you can endure, persevere, and come out stronger on the other side. Since the first season of the show dropped during April 2020, it's been one consistent, fun thing for TV fans since the COVID-19 pandemic began, which makes the loss feel even greater.

"Seeing him die at the hands of another abusive father was honestly kind of sickening," the viewer adds. "It’s also unfortunate that his death didn’t seem to mean anything. A character death like this would be one thing if it meant something. If he had died protecting his friends or actively protecting Kiara, rather than having already saved her and then getting killed afterward, it might’ve be easier to get past."

"It’s like a connection to something good and steady was just broken," X user @onlykiep4l says. "Killing a character that has literally gone trough so much trauma and was finally happy just doesn’t make sense. It’s not just the character that’s gone — it feels like a part of the show has ended too."

Why does JJ get killed off?

Rumors have been circulating for years about behind-the-scenes drama between actors Rudy Pankow and Madison Bailey, which has fans believing Rudy asked to be written off the show(for the record, Outer Banks creators Josh & Jonas Pate and Shannon Burke have said it was the plan from the beginning). With Rudy's exit, the writers had a difficult choice in front of them. JJ isn't the kind of guy to abandon his friends, meaning the writers obviously felt like killing him was the only option. But according to an additional viewer, "Outer Banks hasn't been that type of show."

"To attempt to turn this fun, summer, boat show into some dark, depressing story where the heart of the show is gone destroys everything that the show started out as," she says.

Another anonymous fan calls the choice "a character assassination," adding other moments from the season that feel like a different character than the one fans have come to love: barely reacting to John B. and Sarah's pregnancy announcement, or to the fact Rafe had come to talk to Kiara — especially after his reaction to Rafe catcalling Kie in the first season is a moment that led fans to ship them in the first place.

The fan continues by calling JJ's treatment a "lack of respect" toward the character. "The fact that the writers tried to make us dislike him, to soften the blow of him dying. It didn’t work. It has everyone distraught because many people’s favorite character ended up dying after 'finding happiness' for about 10 minutes in Episode 10."

​Does Sarah get pregnant in Outer Banks season 4?

But JJ's death isn't the only moment that has fans reeling. In addition to the fact viewers are saying the Pogues barely reacted to the death of their lifelong best friend, Pope is now a murderer and Kiara makes an absolutely chilling vow to get revenge on Groff — a far cry from the characters we fell in love with in season 1.

"Outside of the JJ of it all, a lot of plot lines/dynamics in part 2 felt off," one of our anonymous fans continues. "Sarah’s pregnancy plot line, especially when coupled with the quote from a creator about ‘giving her a baby specifically because she wasn’t ready’ feels incredibly tone deaf given the current state of things here in the US. The fact that there wasn’t even a conversation of if she wanted to continue with the pregnancy felt very icky. Overall, episodes 1-4 of this season did feel like Outer Banks, but everything after that felt like it was from an entirely different piece of media."

However, some fans are excited to see where the show goes from here. "JJ was such a strong character and his presence will obviously be missed, [but] I am excited to see how the Pogues react and what they do to get revenge on Groff," Virginia McGrew says in an email. "I also think that the scene of JJ dying with Kiara was extremely well done and emotional, making his passing even sadder. I ultimately believe that JJ’s passing serves as a reminder of the themes the show."

"JJ made the group even more aware of friendship, the importance of chosen family, and loyalty, which was seen throughout the season and especially in the finale," she continues. "Now that he is gone, the other Pogues will have to step up even more, creating a shift in their dynamic. While many believe that Outer Banks might not be worth watching after this finale, I truly think that it is only going to get even deeper and more interesting."