20 Apple Watch Apps You Must DL This Week

It seems like we’ve been waiting for centuries for the release of the Apple Watch. Okay, so we’ve only been on hold since September, but that’s at least like a decade in the tech world. While we were busy being teased by celebs during pre-order day a few weeks ago and envisioning how cute a personalized band would look strapped around our arm, launch day creeped up on us. ‘Bout time, TBH. To fully arm that arm candy, check out some of the best apps for your shiny, new (hopefully not $10K) smartwatch (besides the already-included Apple-sponsored apps — lookin’ at you Target, Nike+, Instagram, Twitter, OpenTable, Evernote, etc). Now get your wrist-loading on.

1. Workflow ($2.99): This app will turn your Watch into the ultimate productivity machine. Use it to send GIFs, get directions to your fave spots from wherever you happen to be, read articles, send emails, add reminders and so much more. The possibilities are seriously endless with this beyond-multi-functional tool.

2. Capitan (Free for 12 months): Let this smart shopping list be your grocery store savior to help you save time, make smart suggestions and sync your family’s requests. With everything from locating items in a store to seeing if you need to stock up on frequently bought items, this app is one brilliant companion to your new gadget.

3. Pipes News (Free): If Twitter isn’t your go-to for news, this is the app for your wrist. With this one you have the option to see what’s happening around you and worldwide, all with plenty of visuals and text to keep each story engaging.

4. Zola (Free): Every bride of the future should make this app their first download. Filled with features like real-time gift notifications, a gift tracker, a shipment and delivery manager and — best of all — a wedding countdown, you’ll be turning your watch into a daily bridal shower.

5. Lifesum (Free): Looking for a calorie-counting option for that new digital tech-ccessory? Look no further than this lifestyle tracker where you’ll be able to log meals, count how many glasses of water you’ve consumed, input how much (or little) exercise you’ve accomplished and even get some helpful tips, reminders and suggestions along the way. Since there’s so much activity that can happen on your screen from this tracker, it should motivate you to push yourself a little bit more.

6. Peak (Free): While the watch version of this brain-training app doesn’t offer the full capabilities of the iPhone app, it does still pack a punch. Yep, welcome to 2015, where you can assess your attention and visual memory in 45 second chunks any time of day right on your wrist. Please, we insist, only do these tests while sitting.

7. Day One ($4.99): Make recapping each day’s events simple with this journaling app. With the Apple Watch version of this digital diary, you can check in to places, use the Watch’s mic for voice dictation, customize quick entries, check out the last photo you took with your phone and even view your recent entries. This makes the physical diary look a little pathetic in comparison.

8. Thermo Diem (Free): We’re never 100% certain how X degrees is going to feel once we get outside. This app simplifies that uncertainty by giving you contextual input, comparing it to the previous day’s weather conditions. We feel like we’re gonna love this app way more than yesterday’s go-to.

9. Procreate Pocket ($3.79): The time has come to take the paintbrush from the tablet (or phone) to your arm. With this extension of the “big screen” version of this app, you’re able to arrange your paint and tools to create pieces of work on a digital palette. Become an artist extraordinaire on possibly the smallest screen you could ever accomplish that on.

10. Dart ($1.99): Easily answer messages from that shiny new Watch with a single tap so you don’t have to get distracted by writing a full-on response. This gives you more time to do what’s important — like getting out of the office in time for happy hour.

11. Epicurious (Free): Never worry about over- or under-cooking your meals again with this intelligent kitchen timer that will always be strapped around your wrist. With reminders for when to flip that meat (or veggies) and pointers on perfect prepping, this cooking companion will turn anyone into a five-star at-home chef.

12. Waldo (Free): Easily share your location, what you’re up to, who you’re with and so much more with this automatic status updater. Now no one will have to worry about your whereabouts (we’re lookin’ at you, Mom ;)

13. Baby Monitor 3G ($3.99): Long gone are the days of grainy, darkly lit baby monitors. By using a second phone that acts as a monitor, you’re able to quickly see if your little one is still asleep and when their last sound or movement was. If they’ve woken up, you’ll receive a notification to go get ’em. The best part? If you left your mini with a babysitter, you’ll rest easy knowing you can see a live feed of the crib at any time. See ya, separation anxiety.

14. TL;DR Email (Free): All those too long; didn’t read emails can disappear thanks to this Watch app. This communication tool ramps your productivity up ten-fold by turning all your emails into short (but understandable) bites, allowing you to easily decide if that message is pressing and you need to respond immediately or if it can wait while you get your DIY on.

15. CommitTo3 (Free): Just like the smartphone version of this empowering app, use this productivity promoter to commit to three goals a day that you’ll be able to view and check off easily. Keep an eye on your daily commitments, view your team’s stats and even edit those goals as needed in case something comes up where you aren’t able to actually get a task done for the day.

16. Pin-Drop ($0.99): Leave a digital breadcrumb wherever you go courtesy of this location-based journal. Drop as many pins as you want, anywhere you want. Then include a location name, what you experienced there, a note or two and even pictures of the spot.

17. Moment ($2.99): With one of our favorite stress-free apps in watch-version, you can make choices based on how much time you have and how much value you give different activities in conjunction with that time. By tracking daily time goals, adding different values to your calendar and more, you’ll be gaining insight on what’s meaningful to you based on the time you allow individual activities.

18. Cluster (Free): When Facebook gets too overwhelmingly crowded with brand content, baby news and wedding updates from old high school friends, download this social network. Privately share your moments with the ones who matter by creating groups with your friends, family or even co-workers. Then check up on all the essential news without taking your phone out.

19. Citymapper (Free): Get help with where you’re coming from and going to, status alerts and departure times for transit and so much more courtesy of this real-time transit app. You’ll never be lost again (hopefully).

20. Petcube (Free): Whether you’ve got a pet or you’re just an animal lover, this is a must-DL for those that are furry-friendly. Connect with a community of animal lovers while also sharing snaps of your pets — or just look at other people’s. If you have the Petcube camera you can also check in on your cuddle buddy while away and even share your camera with friends for their own adorable entertainment. It’s like Animal Planet on your wrist!

Which app will you be downloading first to your Apple Watch? Let us know in the comments.

(Photo via Apple)

Amid dire concerns that TikTok threatens U.S. national security, bans against the app have spread like wildfire. Beyond just government devices, some universities initiated bans, with the latest policy talks going as far as to include personal devices as well. Though it’s unlikely that the platform will be completely banned (there are other proposed solutions, like selling the app or amending its data policies) due to free speech, the possibility of a ban raises another concern: the livelihood of small businesses.

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

“TikTok has been a great tool for allowing me to connect with my audience on a deeper level,” says Gersch. “There's a special magic that happens with video marketing that you can't achieve with a text or static image post. Your audience gets to know your quirks, your mannerisms, and they start to feel like they know you, even though you've never met. Every time you see a new video from one of your favorite creators, it's like a FaceTime call from a trusted friend.”

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Sign up for our newsletter for more takes on current events. Follow us on TikTok to catch exclusive content!

Illustration by Claire Shadomy

You'd think someone with acne-prone skin wouldn't buy viral beauty finds without doing thorough research, but I'm not above trying to recreate all the latest makeup trends at home. All this did was remind me that everything isn't for everyone — and that's okay! Well...it's not okay I fee like I wasted money, but at least I know what to stay away from. And now I'm here to help you figure out what to avoid as well!

Even though this products didn't work for me, that doesn't mean you can't or shouldn't use them. These are just my least faves of the year — take 'em or leave 'em!

Here are all the overrated beauty finds I wish I wouldn't have bought

Amazon

1. MILK Hydro Grip Primer

I should've known better than to buy this again, but I wanted to see if my skin would react better to it. The first time I tried to use this, I broke out along my jaws in tiny, red bumps. They were itchy and eventually turned into dark spots that took me over a year to get rid of.

Instead of letting that be the red flag that kept me away from this beauty find, I decided to use it in place of my trusted e.l.f. Cosmetics Power Grip Primer I've been relying on. Two things happened:

  1. It created a beautiful base for my makeup.
  2. I didn't break out, but my faced still felt itchy.

I even switched my makeup brushes and checked to make sure other makeup products weren't expired. The culprit continued to be this primer so it's made it to my overrated list.

Amazon

2. KORA Organics Kakadu Plum Vitamin C Serum

I was initially sent this to test, but I decided to buy it myself to see if I truly like it. While it was easy to add to my skincare routine lineup, I realized I actually didn't need to spend $70+ for an effective Vitamin C serum. The only difference between this serum and the one I truly love are their colors and textures.

This one has a slightly yellowish-orange tint to it while being a little thicker compared to the Timeless Skin Care Vitamin C serum I use. The latter is thinner and 100% transparent, plus the odor is slightly stronger. However, both of them aid in smoother skin, smaller pores, and a healthy glow.

I honestly wouldn't buy this one again just because I can get the same benefits for a lesser price.

Amazon

3.NYX Cosmetics Fat Oil Lip Drip

This is a controversial take, but I honestly didn't love the NYX Fat Oil Lip Drip. Although I love the color payoff, it was too sticky for my liking. I saw reviews that mentioned this, but I've purchased lip glosses other people didn't love that worked for me in the past. However, the reviews are telling the truth: the stickiness takes away from what could've been a great formula.

I'll just stick to my Tower 28 Lip Softie Hydrating Lip Treatment in Ube Vanilla!

Amazon

4. L'Oréal Voluminous Panorama Washable Mascara

I know people love this beauty find because it is great. I just didn't think the hype was enough to convince me to buy it again because my essence Lash Princess False Lash Effect Mascara gets the job done for $5. I will say I love the washable feature of L'Oréal's version, but it's still not enough to make me willingly spend over $10 for it.

As great of a product as this is, it's overrated to me because of the price tag.

Sephora

5. Haus Labs Triclone Skin Tech Medium Coverage Foundation

Sigh...it's so hard for me to admit this, but this Haus Labs foundation has become my most overrated beauty find of 2024. It's not that it doesn't work for a few hours, but my skin prefers tinted moisturizers more than anything. I talked about it briefly on TikTok, but skin tints feel like you're not wearing anything on your face.

I'm always really oily after wearing this foundation for a few hours, but I can get extended wear out of the Danessa Myricks Yummy Skin Tint I've been wearing. I like to think it's because it has vegan collagen, ceramides, and cactus extract in it whereas this foundation has ingredients like fermented arnica in it.

Both do a great job of calming inflammation, but something about this foundation makes my skin think it's incredibly dry.

Visit our Amazon Storefront for a list of beauty products we do love!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

In an increasingly digital world, mobile apps change the way we access information, stay connected to friends and family, entertain ourselves, and even manage our mental health and anxiety. Behind every great app is an inspiring fleet of developers who have taken a spark of creativity and turned it into something totally new and useful.

This Black History Month, we’re celebrating some of our favorite Black app creators who have been instrumental in revolutionizing their respective industries. These talented women have used their passion for coding and design to create apps that are both innovative and indispensable.

Aurelia Edwards, Founder of Nailstry

Aurelia Edwards has created the ultimate destination for beauty lovers through her app Nailstry. This exclusive marketplace is tailored to help those aspiring to perfect their press-on nails with unique designs from nail art designers across the country. It doesn't stop there; Aurelia also seeks out opportunities that give back and donates a portion of her sales towards programs like Black Girls Code.

Damilola Awofisayo, Founder of TecHacks

Damilola Awofisay is a young leader making waves in driving the tech industry forward. She is using her coding skills to create apps that address issues such as sign language learning and dyslexia support for students, actively cultivating a more inclusive future of digital innovation. Moreover, she's making STEM more accessible for young women through TecHacks, a nonprofit that brings women and nonbinary individuals together virtually in hackathons.

Dayo Akinrinade, Founder of Wisdom

Dayo Akinrinade is empowering people everywhere with Wisdom, an app that connects users to inspiring advice and a supportive community of like-minded individuals. Through the platform, users can learn from each other on topics ranging from business success to personal wellness in one inclusive setting. Through Wisdom, closed networks are replaced with limitless opportunities for knowledge sharing!

DeShuna Spencer, Founder of kweliTV

Deshuna Spencer translated her passion for storytelling and black culture into creating a platform that celebrated the intersection of the two. She launched kweliTV, a streaming app, features 550 titles from 450 global filmmakers. With almost 50,000 users, kweliTV has earned $800,000 in revenue, 60% of which goes directly back into the film community! This is innovation at its finest; disruption through creativity while still giving back to support others who share this same vision.

Janique Edwards, Co-Founder of EatOkra

Janique Edwards, along with her husband Anthony, are connecting foodies to Black-owned restaurants and culinary experiences through their app EatOkra. Seamlessly streamlining the discovery process, EatOkra is bridging audiences with over 11,000 black-owned eateries across the country.

Kaya Thomas, Founder of We Read Too

Kaya Thomas is a true inspiration! Combining her passions of reading, coding, and writing, she founded We Read Too, an app that enables young people to explore hundreds of books written by authors from diverse backgrounds and featuring characters who look like them. Through this innovative idea, Kaya is bringing equity and inclusion to the literary landscape for children across the globe.

Kimberly Seals Allers, Founder of Irth

Kimberly Seals Allers is an inspiring leader who was driven to make a difference. After her own negative hospital experience, she devoted herself to researching disparities in care for Black and Hispanic women during childbirth. This spurred the creation of Irth, an app designed specifically with these communities in mind so they can have equal access leading up to and beyond their child’s birth.

Simmone Taitt, Founder of Poppy Seed Health

Simmone Taitt is the visionary behind Poppy Seed Health, an incredible app that provides 24/7 on-demand access to midwives, doulas, and nurses for pregnant and postpartum individuals. Driven by her own pregnancy journey, Simmone recognized an opportunity in the tech startup scene to build a community for those embarking on one of life's most beautiful yet challenging journeys: parenthood. The culminating result? A warm digital refuge!

Tanya Van Court, Founder of Goalsetter

Tanya Van Court is the mastermind behind Goalsetter, a personal finance app that has empowered families to help their children realize their financial aspirations. Goalsetter is on an ambitious and compassionate mission. The goal they're setting? Striving for one million Black kids worldwide to open savings accounts!

These are just a few of the creators whose work is transforming industries, connecting communities, and promoting equity within our digital landscape. We hope that they serve as an inspiration to all aspiring entrepreneurs who have bright ideas and big dreams. Be sure to support these incredible Black app creators and the amazing work they’re doing!

Studio McGee has spent the last decade inspiring us with a blend of accessible and elevated designs, creating beautiful and totally livable spaces. In her 2025 Home Decor Trends report, Shea McGee emphasizes that home decor trends evolve gradually over time, and I couldn’t agree more. Unlike the fast-paced world of fashion, where trends shift every season, these design moves develop organically over time, and that's good for your wallet and taking your time to create a space you love. Get inspired to refresh your home in 2025 with a few new accents, from embellishments like fringe to maybe a little western or seaside art.

Here are Studio McGee's 2025 Home Decor Trend Predictions, with a few surprises!

Photo: Shade Degges | Design: Studio Mountain

Romantic Silhouettes

Take Romantic Silhouettes, for example. This is a trend we've seen steadily gain traction over the past few years. Think curvy furniture, delicate floral prints, and soft blush hues — when curated thoughtfully, these elements can become timeless staples in your home.

www.youtube.com

- YouTube

Watch Shea's take on designing your home for 2025!

Photo: Michael P.H. Clifford | Design: A1000XBetter

Western Cowboy

This is a design trend that totally surprised me, but I'm so happy to see it in the mix. Elements like leather furniture, rustic accessories, equestrian art, even wood walls, shown in this office designed by A1000XBetter, are making an impact in 2025 and beyond. But Shea notes that you can take this trend literally or just be inspired by the look. You can also mix it with other styles to personalize it for you. Add romantic pillows or ruffled tablecloths like McGee & Co. x Loeffler Randall Gardenia Ruffle Border Tablecloth – things you love that make it yours vs. based solely on one trend.

Gavin Carter| Design: House of Rolison

Saturated Colors

Shea predicts that rich hues like deep browns, oxblood red, and earthy greens will continue to dominate home decor colors going into 2025. House of Rolison's bathroom brown is an excellent example of this beautiful trend.

courtesy of Stewart-Schafer

Pattern Drenching

Embracing a single pattern and drenching an entire room in it — from walls to pillows, headboards, and curtains — is a surprise trend for 2025. This maximalist approach, which has been quietly gaining traction, draws inspiration from Arts and Crafts designers like William Morris and has been in and out of vogue since the Victorian era.

McGee & Co.

Embellishments

This is a trend you can easily DIY to add an extra layer of charm to your decor. Think playful details like fringe accents —beautifully shown in McGee & Co.'s Philippa Settee — along with tassels, pleats, ruffles, and rope. It’s all about embracing texture and whimsy, so have fun with it!

McGee & Co.

Seaside Inspiration

Coastal decor has long been an influence in design and you can be inspired by it in many forms, from shell accents to beach-inspired artwork like McGee & Co.'s Distant Coastline art to textured seagrass baskets and jute rugs. Even the soothing hues of the sea — think soft blues, sandy neutrals, and gentle greens — can inspire your 2025 spaces.

Check out the full list of Studio McGee 2025 Design Trends!

Check out our online newsletter for more 2025 home decor inspo!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

If there’s any holiday where you’re encouraged to take shots, it’s New Year’s Eve. But, that doesn’t mean you should limit your NYE party beverages to champagne. These sparkly, glittery and all-around enticing shots are sure to please and won’t induce any bad-idea hangovers from too manytequila drinks. You can let your resolution ideas start when the calendar reads 2025. Meanwhile, cheers to enjoying these shots you’ll actually want to make (and take) this New Year’s Eve.

The 14 Best New Year's Eve Shots To Throw Back For 2025!

Brit + Co

Apple Cider Shooter

That caramel vodka you bought on a whim once can finally be put to good use with this spiked apple cider shooter. Whip it up as a shot or a large punch that will last all night long. (via Brit + Co)

Brit + Co

Root Beer Float Shooter

This soda shop classic gets an adult upgrade with ROOT, a traditional alcoholic Native American tea. And tea is healthy, right? ;) (via Brit + Co)

Brit + Co

Rainbow Shots

Meet your new party trick! All five of these shots come out of one shaker. Prepare to amaze your guests with your bartending skills this NYE. (via Brit + Co)

Sprinkle Bakes

Champagne Chantilly Shooters

Be sure to add these cake-inspired shooters to your after-holiday to-do list to start 2016 with a little bit of deliciousness. (via Sprinkle Bakes)

Feast + West

Champagne Jell-O Shots

Turn your champagne into a shot! If you’re hosting a large party, these are a way more affordable option than a case of champagne. (via Feast + West)

Dine and Dish

Blackberry Gin Shooters

This shooter is *almost* too pretty to drink. Plus, we can all pretend that the blackberries are doing you some good. (via Dine and Dish)

A Year of Cocktails

Butternut Rum Lifesaver

A shot that tastes like candy is a sweet way to start your year off right. (via A Year of Cocktails)

Holly's Cheat Day

Tipsy Spritzer Shots

Not every shot needs to be super strong. If you’re looking for something you can enjoy throughout the night, this sweet, bubbly and tart “spritzer” shot is low in alcohol content and big on flavor. (via Holly’s Cheat Day)

Bubbly Nation Creations

Sparkling Jello Jigglers

Swap out champagne for the grape juice in this recipe to make a fancy, adult version of a JELL-O jiggler. Sprinkles and edible gold stars required. (via Bubbly Nation Creations)

Broma Bakery

Champagne Jello Shots

Awww, Jello Shots are all grown up in this festive recipe. They have a nice flavor that won’t leave you wincing afterwards. (via Broma Bakery)

The First Year

White Chocolate Champagne Cheesecake Shooters

This shot is delicious enough to be dessert. Top yours with edible glitter sprinkles to get even more festive. (via The First Year)

Cookin' Canuck

Cranberry Kamikaze Shots

NYE calls for a fancier drink than a go-to beer or wine. Ring in the new year with cranberry kamikaze shots that look pretty and taste delicious (via Cookin' Canuck)

Tablespoon

Banana Split Shooters

This shot requires five ingredients that'll send your taste buds soaring. I mean, what could be better than taking a shot of something that tastes like dessert? (via Tablespoon)

Something Swanky

Sparkling Cider Jello Shots (Non-Alcoholic)

If you want to be extra careful not to induce a hangover when you wake up in 2024, your best bet are these sparkling cider jello shots. They're made with unflavored gelatin, distilled water, cider and your choice of berries, cherries, or gummies! (via Something Swanky)

Looking for more NYE recipe or drink ideas? Check out Brit + Co on Pinterest and check out our New Year's Eve dinner ideas for more inspiration.This post has been updated.