5 Best Apps of the Week: The New Social Media App Everyone Is Freaking Out About + More!

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Romantic Silhouettes

Take Romantic Silhouettes, for example. This is a trend we've seen steadily gain traction over the past few years. Think curvy furniture, delicate floral prints, and soft blush hues — when curated thoughtfully, these elements can become timeless staples in your home.

Watch Shea's take on designing your home for 2025!

Western Cowboy

This is a design trend that totally surprised me, but I'm so happy to see it in the mix. Elements like leather furniture, rustic accessories, equestrian art, even wood walls, shown in this office designed by A1000XBetter, are making an impact in 2025 and beyond. But Shea notes that you can take this trend literally or just be inspired by the look. You can also mix it with other styles to personalize it for you. Add romantic pillows or ruffled tablecloths like McGee & Co. x Loeffler Randall Gardenia Ruffle Border Tablecloth – things you love that make it yours vs. based solely on one trend.

Saturated Colors

Shea predicts that rich hues like deep browns, oxblood red, and earthy greens will continue to dominate home decor colors going into 2025. House of Rolison's bathroom brown is an excellent example of this beautiful trend.

Pattern Drenching

Embracing a single pattern and drenching an entire room in it — from walls to pillows, headboards, and curtains — is a surprise trend for 2025. This maximalist approach, which has been quietly gaining traction, draws inspiration from Arts and Crafts designers like William Morris and has been in and out of vogue since the Victorian era.

Embellishments

This is a trend you can easily DIY to add an extra layer of charm to your decor. Think playful details like fringe accents —beautifully shown in McGee & Co.'s Philippa Settee — along with tassels, pleats, ruffles, and rope. It’s all about embracing texture and whimsy, so have fun with it!

Seaside Inspiration

Coastal decor has long been an influence in design and you can be inspired by it in many forms, from shell accents to beach-inspired artwork like McGee & Co.'s Distant Coastline art to textured seagrass baskets and jute rugs. Even the soothing hues of the sea — think soft blues, sandy neutrals, and gentle greens — can inspire your 2025 spaces.

Check out the full list of Studio McGee 2025 Design Trends!