5 Best Apps of the Week: Reddit’s Official App Is Finally Here + More!

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

1. Wallace & Gromit: Vengeance Most Fowl — On Netflix January 3, 2025

Wallace and Gromit are back! Thank goodness, because there's no other way I would want to start a brand new year. This January movie sees Wallace's new "smart" gnome become way too smart — and a dangerous certain someone might be behind everything. Now Gromit has to battle the most sinister of forces to save the day.

Wallace & Gromit: Vengeance Most Fowl premieres January 3 and stars Ben Whitehead, Peter Kay, Lauren Patel, Reece Shearsmith, Diane Morgan, Adjoa Andoh, Muzz Khan, and Lenny Henry.

2. Better Man — In Theaters January 10, 2025

This new movie is based on the true story of British popstar Robbie Williams. While examining his rise to fame and his time with boyband Take That, the movie also dives into the highs and lows of fame...all while presenting as a monkey. I'm going to be honest, this movie really confuses me. It's definitely a creative and unique concept, which I've been craving more of, but I'll have to see this movie before I can figure out how I feel!

Better Man premieres January 10 and stars Robbie Williams, Jonno Davies, Steve Pemberton, Damon Herriman, Raechelle Banno, Alison Steadman, Kate Mulvaney, Frazer Hadfield, Tom Budge, and Anthony Hayes.

3. The Last Showgirl — In Theaters January 10, 2025

Pamela Anderson stars as Shelly, a showgirl who has to figure out what the rest of her life looks like when her show suddenly closes after 30 years. With an incredible cast, a award-worthy performance from Pamela, and music by Miley Cyrus, this is one January movie I literally can't stop thinking about.

The Last Showgirl premieres January 10 and stars Jamie Lee Curtis, Dave Bautista, Brenda Song, Kiernan Shipka, and Billie Lourd.

4. Wolf Man — In Theaters January 17, 2025

Scary movie fans rejoice! Wolf Man is exactly the kind of movie that'll send shivers down your spine, unrelated to the winter weather. When Blake (Christopher Abbott), Charlotte (Julia Garner), and their daughter Ginger (Matilda Firth) come across a dangerous and mysterious animal, they barricade themselves inside a farmhouse to stay safe. Unfortunately, Blake begins a strange transformation of his own — and puts Charlotte and Ginger in a whole new kind of danger.

Wolf Man premieres January 17 and stars Christopher Abbott, Julia Garner and Sam Jaeger, Matilda Firth, Benedict Hardie, Ben Prendergast, Zac Chandler, Beatriz Romilly, and Milo Cawthorne.

5. Paddington in Peru — In Theaters January 17, 2025

If you're already dreaming about a summer vacation, you're not alone — even Paddington Bear is headed somewhere warm! In Paddington in Peru, our favorite cuddly teddy is on a quest to find Aunt Lucy...and brings the whole family along for the ride.

Paddington in Peru premieres January 17 and stars Hugh Bonneville, Emily Mortimer, Julie Walters, Jim Broadbent, Imelda Staunton, Carla Tous, Ben Whishaw, Olivia Colman, and Madeleine Harris.

6. One of Them Days — In Theaters January 24, 2025

Keke Palmer and SZA are reviving the BFF comedy in 2025 and I am MORE THAN READY. When Dreux and Alyssa learn Alyssa's BF has spent their rent money, they have to go on a totally unexpected adventure to keep themselves from getting evicted.

One of Them Days premieres January 24 and stars Keke Palmer, SZA, Maude Apatow, and Janelle James.

7. Flight Risk — In Theaters January 24, 2025

In this new January movie, Downton Abbey's Michelle Dockery stars as a U.S. Marshall who must bring a witness to court and deal with the fact the pilot's really a hitman. (I can't help but wonder what Lady Mary would do in this scenario).

Flight Risk premieres January 24 and stars Michelle Dockery, Mark Walberg, and Topher Grace.

8. Inheritance — In Theaters January 24, 2025

Maya's life turns upside down when she learns her father used to be a spy...and then finds herself in the middle of an international conspiracy. No big deal!! Now Maya must evade dangerous hunters and stay alive long enough to find the answers to her questions.

Inheritance premieres January 24 and stars Phoebe Dynevor and Rhys Ifans.

Reese Witherspoon and Will Ferrell are starting 2025 with a bang! This hilarious R-rated rom-com follows Reese's character as she plans her sister's destination wedding...then realizes the venue has double booked them with Will Ferrell, a father who's determined that his daughter's (Geraldine Viswanathan) wedding go perfectly. When I say chaos ensues, I'm talking alligator wrestling, a zebra knocking over the cake, and strippers.

You're Cordially Invited premieres January 30 and stars Will Ferrell, Reese Witherspoon, Geraldine Viswanathan, Meredith Hagner, Jimmy Tatro, Stony Blyden, Leanne Morgan, Rory Scovel, Keyla Monterroso Mejia, Ramona Young, Jack McBrayer, and Celia Weston.

10. Valiant One — In Theaters January 31, 2025

When a captain and his unit get trapped behind enemy lines — and their equipment goes out — they have to band together and figure out how to get to safety. This January movie has some familiar faces like Chase Stokes and Lana Condor, and it'll keep you on the edge of your seat until the very end.

Valiant One premieres January 31 and stars Chase Stokes, Lana Condor, Desmin Borges, Callan Mulvey, Jonathan Whitesell, and Daniel Jun.

11. Mickey 17 — In Theaters January 31, 2025

Mickey Barnes goes on countless life-ending missions after he signs up to be an Expendable. On his quest to colonize the ice world of Niflheim, he's cloned countless times — but, shockingly, nothing really goes wrong until two Mickeys wind up surviving at the same time.

Mickey 17 premieres January 31 and stars Robert Pattinson, Naomi Ackie, Steven Yeun, Toni Collette, and Mark Ruffalo.