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TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Who's returning to the One Tree Hill sequel?

One Tree Hill Sequel Cast

According to Variety, Sophia Bush and Hilarie Burton would return as Brooke Davis and Peyton Sawyer, respectively. Daneel Ackles would also return — and all three would serve as executive producers on the TV show alongside Warner Bros. Television, who was behind the original show.

When asked if he would return as Lucas Scott, Chad Michael Murray simply responded with “No clue." Considering previous reports suggested he had "no plans to return," this is promising news to me! He then added he hopes the sequel series “comes together for the fans.”

“I mean, this fandom that has grown, I mean, literally, I was just in Halifax a week ago and, sure enough, I’m running into 11, 12, 13-year-old kids who are in love with Tree Hill,” he continues. “They’re seeing it on Hulu and they’re going, ‘Oh, my gosh.’ It’s stood the test of time and I think to have some new stories, whatever iteration of the show that’s created, I want it for the fans.”

Will One Tree Hill have a season 10?

One Tree Hill Sequel Plot

One Tree Hill doesn't have a season 10, and it's unclear what kind of sequel this new One Tree Hill series would be. But it looks like star Hilarie Burton is confident the new series would be told through the female experience. "What has been really cool for [the entire cast and crew], they're all really proud of the work that we did back then too," she told Brit + Co in September. And so to see the public support this little show we made 20 years later, that's so special and it's so rare."

“Being able to work with a team of women and look at these stories [and] these characters through a female lens is something that — whether I was doing a reboot or a brand-new show or a different movie at this phase in my life, female teamwork is something that is so vital to me,” she adds in an interview with People. “It is the core of anything I've done that's successful...So I'm excited to be able to team up with people that I look up to, people that I love dearly.”

After the One Tree Hill finale featured all of our favorite characters' kids, I've always wanted to see a One Tree Hill next generation series that brings the kids into high school, which is something other fans have been wanting too!

One viral TikTok imagines an intro for a fictional Next Gen series starring Dylan O'Brien, Candice King, and Vanessa Marano. "Could you imagine this as a reboot with the kids though," one comment reads. "We can only dream."

And good news for OTH fans! Jana Kramer, who played Alex during the later seasons of the show, teased she thinks Peyton and Brooke "are coming back as moms."

"I had spoken to Hilarie about it, about Alex making an appearance when I knew about it," she tells People. "We had discussed it before the news broke...I think their intention is to bring back people that make sense. And Hilarie was like, 'I never got to meet Alex, so it'd be fun to have us meet,' and I'm like, 'I would love that. Sign me up.' So, we'll see. TBD."

Brooke having to deal with her kids' TikToks? Peyton thinking about the future of art and AI? Mouth leading the Tree Hill podcast empire? There is so much to dive into here. But all in all, One Tree Hill is one TV show that gives me so much hope, no matter how many times I watch it. And I know that bringing back our favorite found family is the perfect way to bring some of that hope right back into today's TV.

One Tree Hill also starred Chad Michael Murray, James Lafferty, Austin Nichols, Bethany Joy Lenz, Paul Johansson, Barbara Alyn Woods, Lee Norris, and Antwon Tanner. Check back here for the latest updates on the One Tree Hill reboot cast!

What do you think about the One Tree Hill sequel?! Stay tuned for the latest news and read up on how This One Moment Proves Brooke Davis Is The Best Character On One Tree Hill.