The 20 Best Books Of 2023

best books 2023 yellowface, wellness, death valley, the guest

From the best TV shows and movies to some *amazing* new books, 2023 has been a year of spectacular art. And to celebrate the best books of 2023, we rounded up our favorite titles from the year. From the hundreds of books we read this year, these 20 picks made us gasp, smile, and even cry — which, TBH, is exactly what a good book is supposed to do. Keep scrolling to see if your favorite made the list, and get some new inspo for your next trip to the library.

We Read Hundreds Of Books This Year, And These Are The Best Books Of 2023:

41 Brand New Books To Read Now
32 Of Our Favorite Rom-Com Books
The Top Books To Read On Vacation
20 Fantasy Books That Are A Reader's Dream Come True
The 35 Best Celebrity Memoirs To Dig Into
The Top 28 BookTok Books To Add To Your Reading List
The Best Mystery And Thriller Books For All Readers
The 16 Most Binge-Worthy Romance and Smut Books

And now, B+C's Top 20 Best Books Of 2023

Yellowfaceby R. F. Kuang

This darkly humorous tale follows what happens when a little-known author named June Hayward steals an unpublished manuscript from her literary darling best friend Athena Liu after her untimely death and goes on to publish it under a pseudonym. Will there be consequences? This story interrogates who gets to tell certain stories, and what lengths people will go to for fame and notoriety. It's dark and twisted and has the best unreliable narrator that will have you questioning everything.   ​

Wellness: A Novel by Nathan Hill

Surely one of my favorite reads of the year, Wellness follows Jack and Elizabeth, a couple who met as college students in the gritty '90s Chicago art scene and fell in love at first sight. Fast-forward a few decades into their marriage, and they're having suburban crises, raging with their young child Toby and his irksome toddler behaviors, and confronting existential questions about middle age, adventure, and unfulfilled ambitions. Nathan Hill takes a humorous and insightful look at modern marriage, while holding up a mirror to the absurdities of contemporary life.

Land of Milk and Honeyby C Pam Zhang

This work of science fiction explores a time in the not-so-distant future when climate disaster and smog have obliterated human access to nourishing foods. The story centers on a chef who is plucked out of oblivion to take a job at a luxurious Italian mountaintop colony, catering to the uber-rich and powerful. The dystopian backdrop finds reprieve in Zhang's deliciously good food writing and takes the reader on a truly flavorful journey.

My Husband by Maud Ventura

We love an unhinged read, and My Husband did not disappoint. This slow burner centers around a sophisticated French women who is deeply obsessed with her perfect husband. But, is her adoration reciprocated? Read for a psychologically complex yet amusing take on long-term relationships and marriage.

Nineteen Steps by Millie Bobby Brown

This read from Stranger Things' Millie Bobby Brown follows Nellie, who lives in war-torn London in 2942. When she meets American airman Ray, she begins dreaming of a life outside England — until an accident during an air raid changes everything.

The Deceptions by Jill Bialosky

Bialosky's prose is deeply poetic and beautiful in this tale of what happens when a woman's life begins to unravel twenty years into her marriage. Themes of love, desire, parenting, regret, and betrayal are delicately weaved together in this complex look at female ambition and what happens after your children leave the nest.

Excavationsby Kate Myers

The four women chosen for an archaeological site in Greece couldn't be more different. There's put-together Kara, romantic Patty, heartbroken Z, and aimless Elise. But when they discover an artifact that definitely shouldn't exist — and immediately realize their head archaeologist isn't as friendly as he seems — they realize they're stronger together than they are apart.

Romantic Comedy by Curtin Sittenfeld

The book follows Sally Milz, a sketch writer for a late-night comedy show similar to Saturday Night Live. While prepping for a new episode, the behind-the-scenes writer hits it off with Noah Brewster, a pop star who is headlining the show for the week. Sparks fly, but doubt creeps in when Sally thinks this type of courtship would never pan out in the real world — or would it? When COVID hits a year or two later, the two have an unlikely chance to reconnect. Will it be enough to rekindle the flame? This heart-warming read will totally dazzle you, especially if you're looking for a new twist on romantic comedy tropes.

Death Valley by Melissa Broder

Death Valley begins when a woman heads out to the desert in search of distraction and peace while her father's health deteriorates in a hospital back home. It's darkly funny and charts the protagonists misadventures on a hike gone bad when she loses her sense of direction under a boiling California sun. This magical realist tale takes on a central theme of anticipatory grief and charts what moves us all toward survival and transcendence. If you liked Broder's earlier works like The Pisces, you'll love this one.

A Perfect Vintageby Chelsea Fagan

Lea is an expert at flipping French estates into beautiful boutique hotels. But her pristine, intentional timelines are tested when her friend Stephanie and Stephanie's daughter join Lea in the Loire Valley for the summer. As they spend more time together, affairs and betrayals begin to come to the surface, and Lea has to do everything she can to keep her life intact.

Pineapple Street by Jenny Jackson

This family drama has all the indulgent pleasures of a great read: an up-close-and-personal look at a circle of movers and shakers in Brooklyn, New York who come from old money. Pineapple Street follows several generations of one family forging ahead in the world, clashing with new ideals and outsiders that reframe the differences between the haves and the have-nots.

The Rachel Incidentby Caroline O'Donoghue

This witty and poignant coming-of-age story set in Cork, Ireland follows the course of a friendship between two young bookstore workers who share a love of their bohemian lifestyle. When the central character Rachel falls in love with her married professor, other secrets and compromises come out that threaten to ruin their friendship.

Oh My Mother!: A Memoir in Nine Adventures by Connie Wang

This collection of essays explores her relationship with her mother Qing Li, rooted in the Chinese expression wo de ma ya (which is the closest thing to "oh my god"). The stories Wang shares will make you smile, and the adventures she goes on with her mom will give you wanderlust!

Meet Me At The Lake by Carley Fortune

Carley Fortune's newest love tale centers on a chance romantic connection made between two strangers on a daylong adventure around Toronto. It was a right place, wrong time tale as old as time. So Fern and Will promised to reunite at year later, but Will never showed up. More than a decade later, the two reunite under the most unexpected circumstances, and there's a lot to unpack... Will their life paths align in their 30s to bring them back together? You gotta read it to find out!

Happy Place by Emily Henry

If Emily Henry writes, we read. Our fave #1 New York Times bestselling author dropped another fun romantic tale which follows picture-perfect couple, Harriet and Wyn. They two embark on their annual weeklong friend vacation in an idyllic Maine beach town with the ultimate secret in tow: They actually broke up months ago. They don't want to jeopardize the blissful vacation vibes with their bad news, so they agree to lie about their relationship and pretend to still be in love in front of their friends. But trust reader, their plan will backfire and may even rekindle the love they thought they'd lost.

Big Swiss by Jen Beagin

Greta spends her days transcribing therapy sessions for a sex coach, and soon becomes infatuated with a reserved client she calls "Big Swiss." But at the park one day, when she recognizes Big Swiss' voice, Greta decides to strike up a friendship she hopes will lead to something more — if she ever gets up the courage to reveal her identity. File under: Best unhinged read of the year.

Same Time Next Summer by Annabel Monaghan

This book was one of our favorite beach reads of the year! Same Time Next Summer follows an engaged woman who re-encounters her first love — whom she hasn't seen in fourteen years. This blast from the past reorients her toward her deepest desires and what she wants in life, and that may mean a break from her current fiancé, and ultimately, the choice of a lifetime.

Once More With Feeling by Elissa Sussman

This charming follow-up to Funny You Should Ask centers on a celebrity love-match between a solo pop star and her boy band crush. The two have a long history of theatre camps in their youth, to world tours playing for sold-out crowds. After a turbulent ending to their romance, the two meet again years later while collaborating on a Broadway musical. The old flame may strike again!

Homebodies by Tembe Denton-Hurst

Mickey Hayward is always hunting for a story that matters. But she's worried she'll never get the chance when she loses her job. Mickey decides to respond with a letter that details the racism and sexism she's experienced, but the letter goes ignored. That is, until a huge media scandal pulls it front and center.

The Guest by Emma Cline

This buzzy book was all the rage amongst New York vacationers and the Hamptons set, so we had to dive in and see what all the fuss was about. The Guest shines a light on how a young woman named Alex scams her way to a coveted invite to a week in the Hamptons and into spaces where she never feels quite welcome. It's a voyeuristic look at power and money and success, and those who crave it versus those who squander it once they have it.

What's your best book of 2023? Let us know in the comments and check out the best 25 Books From Reese Witherspoon's Book Club List Worth Reading Before The End Of The Year!

Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

The holidays are here! Well, kind of. Thanksgiving isn’t until November 28 but as far as I’m concerned, November 1 is the day the festivities can begin. I’m pulling out my holiday candles, Christmas PJ’s, and even my How the Grinch Stole Christmas vinyl to make the dreary seasonal blues a little more cheerful. And a huge part of getting into the spirit is stacking up the perfect holiday movie marathon. Thankfully Netflix already has a bunch of holiday titles coming out over the next few weeks. Here are the best (new!!) holiday movies and specials coming to Netflix starting November 1.

Dinner Time Live With David Chang: Holiday Edition — On Netflix Now Until December 10

Adam Rose/Netflix

Nothing says the holidays like tons of delicious meals, and Chef David Chang is cooking some amazing food for his celebrity friends — and he's doing it all live. (Because, a lot of TV cooking uses swaps and stylists to make it look better than it actually is). I'm getting hungry just thinking about it!

Dinner Time Live With David Chang: Holiday Edition is hosted by David Chang.

Meet Me Next Christmas — On Netflix November 6

Sophie Giraud/Netflix

Christmas in New York City is truly a magical experience, and Layla's looking for her own fairytale romance this holiday season. And believe it or not, the ticket to finding her one true love is getting into the Pentatonix Christmas Eve Concert.

Meet Me Next Christmas streams November 6 and stars Christina Milian, Devale Ellis, Kofi Siriboe, Tymika Tafari, Mitch Grassi, Scott Hoying, Kirstin Maldonado, Kevin Olusola, Matt Sallee, Kalen Allen, Nikki Duval, and Wesley French.

Hot Frosty — On Netflix November 13

Petr Maur/Netflix

Nobody puts me in the holiday spirit like seeing Lacey Chabert onscreen, and this year, she's playing Kathy, a widow who happens to bring a handsome snowman to life. (I don't remember this in the "Frosty the Snowman" lyrics!). He helps Kathy reconnect with her emotions as they begin to fall for each other — and as he begins to melt.

Hot Frosty will stream on Netflix beginning November 13 and stars Lacey Chabert, Dustin Milligan, Craig Robinson, Joe Lo Truglio, Katy Mixon, Lauren Holly, and Chrishell Stause.

Netflix Stories: A Virgin River Christmas — On Netflix November 19

Petr Maur/Netflix

It's almost time for Virgin River season 6, which means we're getting closer to the ultimate cozy TV show. I mean, just look at those twinkly lights and pine trees in this preview image! It gives me the same exact feeling as drinking a mug of hot cocoa. This year, we're getting closer to Mel and Jack’s wedding, and confronting some serious secrets and drama along the way. This might not count as a Netflix holiday movie but I couldn't NOT include it!!!

Virgin River season 6 hits Netflix November 19 and stars Alexandra Breckenridge, Martin Henderson, John Allen Nelson, Tim Matheson, Annette O’Toole, Colin Lawrence, Benjamin Hollingsworth, Zibby Allen, Sarah Dugdale, Marco Grazzini, Mark Ghanimé, Kai Bradbury, Kandyse McClure, Jessica Rothe, and Callum Kerr.

The Merry Gentlemen — On Netflix November 20

Katrina Marcinowski/Netflix

Remember that One Tree Hill episode where the Ravens take part in the "Boy Toy" charity auction? Complete with a shirtless fashion show? Consider this the Netflix holiday movie response. When former dancer Ashley learns her parents' performing venue is in danger, she puts together the ultimate Christmas-themed show to raise money. Shirts not included.

The Merry Gentlemen hits Netflix November 20 and stars Britt Robertson, Chad Michael Murray, Marla Sokoloff, Beth Broderick, Michael Gross, Maxwell Caulfield, Hector David Jr., Colt Prattes, and Marc Anthony Samuel

Spellbound — On Netflix November 22

Skydance Animation/Netflix

Okay, this fantasy movie might not technically be a Christmas movie, but it has everything I need in my Netflix holiday movies: family, hope, and love. After her parents are turned into monsters, princess Ellian must go on the ultimate quest to put everything right.

Spellbound hits Netflix November 22 and stars Rachel Zegler, John Lithgow, Jenifer Lewis, Nathan Lane, Tituss Burgess, Javier Bardem, and Nicole Kidman.

Our Little Secret — On Netflix November 27

Bob Mahoney/Netflix

If EXmas taught us anything, it's that spending the holidays with your ex is anything but calm. And in Lindsay Lohan's new movie, she finds herself at the same Christmas celebration as her ex when they realize their new SO's are siblings. No, that's not awkward at all.

Our Little Secret hits Netflix November 27 stars Lindsay Lohan, Ian Harding, Tim Meadows, Jon Rudnitsky, Henry Czerny, Judy Reyes, Chris Parnell, Kristin Chenoweth, Dan Bucatinsky, Katie Baker, Jake Brennan, Ash Santos, and Brian Unger.

Is It Cake? Holidays — On Netflix November 28

Netflix

The only thing more enjoyable than eating delicious food is watching master bakers create beautiful food. This holiday special features edible ice skates, nutcrackers, and reindeer that will change the way you look at baking forever. Watch it in one sitting and it definitely counts as a holiday movie ;).

Is It Cake? Holidays hits Netflix November 28 and stars Jonny Manganello, Andrew Fuller, April Julian, Elizabeth Rowe, Miko Kaw Hok Uy, Danya Smith, Henderson Gonzalez, Grace Pak, and Jujhar Mann, with judges Rachel Bloom, Hannah Berner, Tiffany Haddish, Devon Walker, James Austin Johnson, Chris Witaske, Sasheer Zamata, Terry Crews, Punkie Johnson, and Randall Park.

The Snow Sister — On Netflix November 29

Netflix

Julian's turning 11 on Christmas Eve, and even though it's usually the best day ever, this year is overshadowed by the death of his older sister. A newfound friendship with Hedwig helps him heal, but he can't help but feel like Hedwig's house — and the old man that's always around — are hiding secrets.

The Snow Sister hits Netflix November 29 and stars Mudit Gupta, Celina Meyer Hovland, Ole Steinkjer Øyen, Jan Sælid, Samsaya, Gunnar Eiriksson, and Advika.

Which Netflix holiday movie are you excited to watch? Let us know in the comments!

Party on! Game nights are the best nights, at least in our opinions. Seriously, what's more fun than sitting around the table playing a game, drinking a cocktail or two and laughing with friends?! We'd totally take that over a night sweating (and very awkwardly dancing) at the club.

We know you've made it through that Cards Against Humanity deck too many times to count, so refresh your adult game night stash with some of the best new party games around.

Game of Phones

Uncommon Goods

This techy card game prompts you and your friends to compete in smartphone-based tasks. With assignments ranging from “Find your best #selfie” to “Create an emoji masterpiece,” you’re guaranteed belly laughs and conversation starters galore. Just like with Cards Against Humanity, each round has a judge that picks the winner, so get your phone stacked with game changers now.

hella awk-ward Card Game

Shopify

If you want to spark real conversations with your guests, this is the game for you. By the end of this game, you’ll be surrounded by plenty of new pals. Play by drawing a card and answering the prompt to get to know friends and strangers alike on a deeper level.

What Do You Meme?

Amazon

This is the perfect game for anyone who has spent way too much time on the internet. Match funny captions with well-known internet memes (a rotating judge picks the best one) to create an afternoon or evening of hilarity.

Exploding Kittens Party Card Game

Amazon

This card game is like Russian Roulette “for people who are into kittens and explosions and laser beams and sometimes goats.” Count us in.

My Ex [A Deck of Conversation Starters]

Amazon

Gather your closest BFFs and spend the night with some good ol’ trash talking (therapeutically, of course). You’ll definitely find out who had the craziest ex. Gather friends that are down for the drama and start by pulling a card. Some of the topics you’ll fill-in-the-blank include: 1. The biggest red flag. 2. What is your ex up to now? 3. The worst rebound.

WHAT DO YOU MEME? for The Girls

Shopify

Grab your girlfriends and stir the pot with this hilarious card game. To play, whoever has the most Instagram followers goes first and rolls the die. “Whichever side of the die lands face-up, take the top card from the corresponding color deck. Read it aloud to the group & perform whatever action is on the card,” the instructions read. “Some cards involve just that player, some require the whole group. The player to their left then rolls the die & the game continues like this. Every winning card gets you a point. 1 Card = 1 Point. The player with the most cards at the end wins!”

Say Anything

Walmart

If you’re looking to reeeally get to know your friends, this is the game for you and your group (um, and maybe an invite to the new person you’ve been dating is in order). By reading questions and providing answers, you’ll quickly and creatively get inside the mind of all your party guests fast.

BAD CHOICES - The Have You Ever? Game + After Dark Edition Set

Amazon

You’ll really get to know the other party guests with this game. This might not be one to play with your new coworkers or mother-in-law!

To play, each player will draw six cards. “When it's your turn, choose one of your six question cards, then ask it to the player you think is most likely to answer YES. If they say YES, you get to discard your card. If they say NO you have to keep the card and try to use it again later,” the instructions read. With Skip Cards, Draw +1, Draw +2, and ALL PLAY cards, there's a surprising amount of strategy. The player who discards all of their cards first becomes the winner.

The Game of Things

Amazon

This provocative game will leave your jaw on the floor from the hilarious, creative and outrageous things your friends say. Simply by drawing topic cards like “Things a chimp thinks about when he sees you at the zoo,” responses are sure to be out of this world. After everyone writes down a response, and the best part starts — you all guess who said what. Let the finger pointing begin.

What’s Yours Like?

Walmart

Tell it like it is and you’ll excel at this one. Players have to guess words based off of creative word clues after asking the question, “What’s yours like?” Seriously, we wanna know.

If You Know You Know IYKYK - The Question Card Game

Amazon

Who knows each other best? This card game will (literally) put everyone’s cards on the table.

Getting started and playing this card game is super simple. A rotating judge asks the group a question about themselves from each of the three levels (indicated on the chosen card). Then, everyone chooses their answer. If you guess the judge's answer correctly, you get a point. The player with the most points wins.

That’s What She Said

Amazon

Are you basically Michael Scott from The Office? Any sucker for jokes and innuendos will love this saucy game.

Bananagrams

Shopify

This one is fun to do with the kids or you can spice it up with an adults-only game. Like speed scrabble, the game comes in a convenient banana-shaped pouch making it great to play on the go.

Never Have I Ever

Amazon

You and your friends can put your trust to the test by sharing your deepest, most embarrassing secrets in this revealing game.

Secret Confessions Game- Adult Version

Amazon

Get ready to laugh the night away with this far too funny game. Each group member will take turns reading the cards’ prompts. With each prompt, every player will answer “yes” or “no.”

The Voting Game

Amazon

In this game, instead of voting for the funniest answer, you vote for the player each card seems to describe. Talk about finding out who your real friends are.

Drawing Without Dignity

Amazon

It’s part Cards Against Humanity, part Pictionary. If you have friends who are particularly good artists (or even if they’re not), this game will bring you hours of fun.

Catan Strategy Board Game

Target

Like a medieval monopoly, full of knights, peasants, robbers and everything prehistoric. This game is focused around building settlements and protecting your land.

Relative Insanity

Walmart

Created by comedian Jeff Foxworthy, this game is based around familial interactions gone wrong with a Cards Against Humanity style of playing.

Influencers in the Wild

Amazon

If you follow the popular Instagram account, then you can probably guess the basics of this board game. Go places, gain followers and get famous to win this pop culture game.

We hope you've enjoyed this round-up of our favorite adult card games, and even if Cards Against Humanity is now somehow worth $500 Million your memories from these nights will always be priceless!

Keep you party going with Brit + Co.

Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.
Jennifer Lawrence and Dakota Johnson are two of my favorite people in Hollywood because of the fact they do literally whatever they want, and they don’t care what you think about it. I aspire to be this confident and unbothered!! They've both had pretty big years — Dakota led both Madame Web and Daddio, while Jennifer announced she's pregnant with her second child at the end of October, and when I saw they hung out together, I knew this was one celebrity friendship I'd LOVE.

Are Jennifer Lawrence & Dakota Johnson friends?

Yes, Jennifer Lawrence and Dakota Johnson are friends! The actresses were recently spotted on a stroll in Los Angeles, beverages in hand. Jennifer wore a tee and blue hoodie that showed off her growing baby bump while Dakota kept things chic with a black-on-black coat and v-neck sweater over a white tee shirt. They both looked super cozy! And, let's face it, beverages are basically an accessory at this point, and their drinks of choice prove they love little treats as much as we do!

And this isn't the first moment Jennifer Lawrence BFF moment that's made us fangirl this year! At the Oscars in March, Jennifer introduced Emma Stone, who ended up winning Best Actress for her role as Bella in Poor Things. Emma cried, Jennifer couldn't stop smiling, and it was an adorable moment for girls' girls everywhere.

Did Jennifer Lawrence date Chris Martin?

Not only are they two of Hollywood's "It" girls, but they also share an overlap in their dating history. Jennifer Lawrence (who's now married to Cooke Maroney) dated Dakota Johnson’s current beau Chris Martin between 2014 and 2015. Dakota started dating him just two years later.

Rumors started circulating in August that Dakota and Chris had called it quits, but thankfully, Dakota proved they were just rumors when her rep told Page Sixthe couple is still "happily together." The Social Network actress also told Bustle that when it comes to Chris' kids (whom he shares with ex Gwyneth Paltrow), she loves them "like my life depends on it. With all my heart." I'm simply obsessed.

Stay tuned for all the best Jennifer Lawrence & Dakota Johnson friendship moments, and read up on why Dakota Johnson's Book Club Isn't Your Average Celebrity Reading List.

This edible crescent-roll cornucopia is our way of making a normal cheese boardmore festive — and definitely more fun — during the holiday season. Our go-to this time of year is a massive cheese plate that can stand alone and be the main attraction, or the starter for a larger meal. Press on for the surprisingly easy steps to braid a breaded cornucopia.

Chris Andre

Materials + Tools:

  • 1 roll of tin foil
  • 2 packages of crescent rolls
  • 1 egg (for egg wash before cornucopia goes into the oven), optional

Chris Andre

Instructions:

Start by sculpting tin foil into the shape of a cornucopia (it looks like a cone with an upturned tail). Pro tip: Lightly pack tin foil so it's easier to remove later from your baked cornucopia. Crescent rolls should be buttery enough that this shouldn't be difficult.

Chris Andre

Your tin foil mold should look a little something like this.

Chris Andre

Pop open the crescent rolls and cut the triangles into strips. Pinch together the ends of strips to make strips longer.

Chris Andre

Braid crescent roll strips. You can make these as fancy as you want. Not a braiding pro? Skip this step and leave those strips alone.

Chris Andre

Wrap tin foil cornucopia with braids/strips. Make sure you cover all the tin foil. Leave a little wiggle room at the opening of the cornucopia, so that when you’re done baking you can pull some of that tin foil out.

Chris Andre

Use any extra dough to cover the bottom of your cornucopia. Pinch the sides and anchor those braids/strips in.

Chris Andre

Brush on egg wash before placing your cornucopia in the oven. Bake at 350 degrees Fahrenheit for 20 minutes. Take out of oven and cover spots of cornucopia that are already golden brown with extra tin foil. Bake for another 20 minutes at 250 degrees Fahrenheit.

Chris Andre

Let it cool down until it’s easy to handle. Remove tin foil.

Chris Andre

Place cornucopia in corner of your cheese plate. Arrange cheese on your serving tray.

Chris Andre

Add crackers — we like to have two or three options.

Chris Andre

Don’t forget to fill up your cornucopia. It's called "the horn of plenty" for a reason. Fill with fresh fruit like grapes, apples, and pears.

Chris Andre

Add nuts like walnuts and pistachios to fill in any empty spaces. Garnish with fresh herbs like rosemary and sage to finish it off.

Chris Andre

Voilà! Invite over your friends, open a bottle of wine, and dig in!

Chris Andre

A cornucopia cheese board will become your new favorite holiday tradition.

Show us your crescent-roll cornucopias on Instagram and check out our baking classes (and our Easy Thanksgiving Desserts piece) for more holiday food inspo!

DIY Production and Styling: Paris Fried

Paris Fried: Paris loves any excuse to celebrate and throw a themed party. She loves experimenting in the kitchen and has a terrible sweet tooth. When she's not crafting in her studio, she's at the farmers' market buying seasonal produce or at her favorite local theater watching double features.

This post has been updated.

Though Black Friday is traditionally the official start of the holiday shopping season, we argue that it’s been kicking since mid-October. We know, we know: it still feels extremely early to start thinking about the holidays, but they’ll be here before you know it! Plus, many brands and retailers are already promoting their holiday goodies with plenty of sales and discounts available right now.

If you’re ready to embark on your holiday shopping journey, but still need answers to questions like ‘when’s the best time to shop?’ and ‘where should I shop for gifts?’ and even ‘how the heck do I save money this season?’, you’ve come to the right place. Consider this your go-to guide for holiday shopping in 2024.

Scroll on for our best guidance on navigating this busy time of year and finding the best gifts possible!

When's the best time to do holiday shopping?

Kaboompics / PEXELS

The best time to do holiday shopping really all depends on your personal shopping goals. Do you want to get a jump on items you know will sell out soon? Do you want to save the most money possible? Do you want to focus on handmade, personalized gifts? These factors will undoubtedly influence your holiday shopping schedule.

Cottonbro Studio / PEXELS

Shopping early can be advantageous for all of the aforementioned goals. A lot of retailers start promoting their holiday products early on, giving you ample time to snatch up that limited-time lip kit or fancy water bottle you’ve been eyeing way before the holidays.

Plus, some of the best deals for holiday shopping happen ahead of Black Friday and Cyber Monday – in 2023, Experian observed a surge in early spending in October, thanks to early discounts, a trend likely to continue in 2024.

Finally, shopping early can be especially helpful if your plan is to focus on handmade or personalized gifts, giving the artisan you buy from (or yourself, if you’re DIY-ing your gifts) plenty of time to craft the item with love and care.

Gallup reported in 2023 that one in four shoppers start shopping as early as September, a trend likely to continue in 2024 – so you might already be embarking on your shopping spree!

Mikhail Nilov / PEXELS

If right now is just still too darn early for you to start holiday shopping, Black Friday and Cyber Monday are some of the best times to shop since so many retailers offer their largest discounts of the entire year. Plus, the late November-early December timeline can feel a bit more appropriate for the gifting season opposed to late October-early November, when everyone’s still recovering from Halloween.

The only thing to consider during this time is the shipping timelines for the items you purchase – but most retailers will typically advise their specific shipping schedules, so you don’t risk your goodies arriving late.

Where should I shop for gifts?

Ron Lach / PEXELS

You have three main options when it comes to where to shop for holiday gifts: online, in-store, and via our amazing gift guides. Of course, each method has its advantages and disadvantages.

Shopping in-store offers a tangible experience: the opportunity to hold specific items in your hands and gauge exactly what they’ll be like when you give them as a gift. The pitfall with shopping in-person is that it typically requires a commute and journeys through potentially very busy malls and shopping strips, which can add to the already-stressful holiday experience.

In-store shopping can be more physically exhausting, but it’s all about preference! Sometimes strolling through the stores that get all dolled up for Christmas is the best part of the season.

Andrea Piacquadio / PEXELS

Per Google, 65% of those planning to shop for the holidays say they will shop online more. Shopping for gifts online can be super helpful since you can centralize your findings in your browser’s bookmark tab or via virtual cart(s). Plus, shopping online can pose more opportunities for saving some money: lots of retailers typically offer discount codes for online users, especially if you sign up for their digital marketing channels (like email and text) and make a purchase.

Shopping online isn’t just shopping, either. The internet can be a stellar research tool to help you vet whether certain products are worth it, where they can be bought, and when they’ll be available. In fact, Google reported that more than half of U.S. holiday shoppers who went into a store last year say they looked up product reviews online and/or located an item in-store by checking it online.

Kaboompics / PEXELS

Last but not least, scrolling gift guides has to be our favorite place to shop for gifts – and not just because we write and publish them.

At their very core, gift guides help streamline the holiday shopping process, alleviating the stress that bubbles up when you’re wondering what the heck to shop for in the first place. Our gift guides are backed by real people, real experiences, and real opinions from our editorial team. We only promote products that we really love and believe in, oftentimes ones we’ve tested and reviewed ourselves.

We have gift guides for just about everyone on your list, with more on the way! Check ‘em out:

What are the best kinds of gifts to give?

Kaboompics / PEXELS

The best kinds of gifts to give are thoughtful gifts that consider the giftee’s interests, wants, and needs. These gifts can be sentimental, practical, or both simultaneously. What matters most in a gift is that it’ll be meaningful to them past just the holiday season, whether it’s helping them get through daily tasks, reminding them of a memorable trip or event, or giving them small doses of joy.

“Shoppers are increasingly looking for personalized and unique gifts that reflect the recipient's personality and interests,” says Mia Anderson, Owner of ChicSew. “With the rise of online shopping, many consumers are opting for curated gift boxes or experiences that add a special touch.”

Cottonbro Studio / PEXELS

Gift boxes, personalized items, books of interest, self-care goodies, and even gift cards can all be thoughtful gifts depending on the recipient. If you have no clue what your giftee is into, it’s not a bad idea to ask them what they want the most!

“My idea of a great gift is something that is in tandem with the recipient's interest and offers something new to the person, be it learning a new skill, enjoying a calming activity, or simply spending quality time with the family,” says Alfred Christ, Sales Manager & Marketer at Robotime. “This season, we encourage shoppers to shift their focus on quality and the memories their gifts will create and not just merely material aspects.”

When is Black Friday?

Sora Shimazaki / PEXELS

Black Friday is always the Friday after Thanksgiving. This year, Black Friday lands on November 29.

When is Cyber Monday?

Kindel Media / PEXELS

Cyber Monday is typcally the Monday after Thanksgiving. This year, Cyber Monday will land on December 2. Oftentimes, retailers and brands extend their online offers through the week (coined Cyber Week) after the event. Salesforce reported that 67% of shoppers in 2024 plan on shopping during Cyber Week!

Subscribe to our newsletter to stay up-to-date on our best 2024 gift guides, shopping advice, and all things holiday!