20 Books Every Entrepreneur Should Read

best business books

Taking the leap to start your own business takes passion, the belief that you can, and a whole lot of grit. But long-term success also takes some good advice from founders who've been there. Our CEO and Founder Brit Morin launched Selfmade, a 10-week virtual business course for women, to connect founders on the brink of starting or growing a business with the top female entrepreneurs, creatives, and investors in the country.

This week, as part of National Small Business Week, we're rounding up some of our favorite books, many written by our Selfmade coaches, to help you get ahead and reach your entrepreneurial dreams. Sometimes it takes just one nugget of advice to move you in the right direction. Read on for just that!

Obsessed: Building a Brand People Love from Day One By Emily Heyward

Heyward, a former Selfmade coach, is the Co-founder and Chief Branding Officer of Red Antler, a marketing and branding firm that has helped brands like Casper, Allbirds, Sweetgreen, and Everlane build a loyal following. Here, she takes you behind the scenes of how they did it and how you can reach more customers today.

The Money Manual: A Practical Money Guide to Help You Succeed On Your Financial Journey By Tonya B. Rapley

Money keeping you from really going for it? Rapley mentored our Selfmade students on how to get over their money fears. Learn her tricks of the trade on how to manage your money wisely as you embark on your creative journey.

It's About Damn Time: How to Turn Being Underestimated into Your Greatest Advantage By Arlan Hamilton

Before Arlan Hamilton was a Silicon Valley VC she was on government assistance with no college degree. In this book, she argues that a privileged background, an influential network, and a fancy college degree are not prerequisites for success and inspires us all to defy other people's expectations.

Fearless: The New Rules for Unlocking Creativity, Courage, and Success By Rebecca Minkoff

Fashion designer Rebecca Minkoff built an empire by navigating the unspoken rules of business. Learn how she was able to become a successful and fearless designer and business owner without losing her creative edge.

LifePass: Drop Your Limits, Rise Your Potential - A Groundbreaking Approach to Goal Setting By Payal Kadakia

Pre-order this 2022 goal-setting manual and inspiring book from the founder of ClassPass, which is now a billion-dollar business.

Zero to One: Notes on Start-Ups, or How to Build the Future By Peter Thiel

The founder of PayPal who took the company public in 2002 and has invested in companies like LinkedIn, Yelp, SpaceX and Airbnb shares his wisdom on entering the startup world.

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses By Eric Ries

Many startups fail because they mismanage their funds or grow too big, too fast. This book offers a scientific approach for creating and managing a successful startup by being smart and efficient with your capital.

Break the Good Girl Myth: How to Dismantle Outdated Rules, Unleash Your Power, and Design a More Purposeful Life By Majo Molfino

Since the beginning of time, women have been taught to be "good" instead of powerful. Molfino flips the script and helps you build creative confidence while breaking free from disempowering myths that hold all of us back.

Start with Why: How Great Leaders Inspire Everyone to Take Action By Simon Sinek

More than 56 million people have watched Sinek's TED Talk based on Start With Why, and after reading this book, you'll see why.

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers By Ben Horowitz

One of Silicon Valley's most respected entrepreneurs offers essential advice on building and running a startup.

Grit: The Power of Passion and Perseverance By Angela Duckworth

Angela Duckworth interviewed dozens of overachievers and gathered insights from scientific research to conclude that it doesn't take a genius to grow a successful business—just a unique combination of passion and long-term perseverance.

Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers By Tim Ferriss

New York Times best-selling author of The 4-Hour Workweek,Ferriss interviewed more than 200 successful people, including celebs and athletes, on his namesake podcast to distill tools and tactics for what it means to be successful today.

Thinking, Fast and Slow by Daniel Kahneman

This wildly successful book by Daniel Kahneman, psychologist and winner of the Nobel Prize in Economics, explains the two systems that drive the way we think — from fast, intuitive, and emotional to slower, more deliberative, and more logical — and how we can tap into each to drive success.

Creative Confidence By Tom Kelley and David Kelley

IDEO founder David Kelley and his business partner/brother Tom Kelley show us that creativity lies within all of us. Learn how to tap into your creative potential in work and your personal life with simple principles and strategies that allow everyone to innovate in terms of how we approach and solve problems.

The Emotional Entrepreneur By Scout Sobel

Addressing the mental health aspects of running a business, Sobel shares 25 lessons to help Millennial and Gen Z entrepreneurs through the emotional challenges of launching, running, and scaling a business, such as fear, risk, uncertainty, and anxiety.

The Checklist Manifesto: How to Get Things Right By Atul Gawande

Love a to-do list? Then you'll love this book. Best-selling author Atul Gawande makes a compelling argument that we can do better, using the simplest of methods: the checklist.

Leadership and Self-Deception: Getting Out of the Box By The Arbinger Institute

This international bestseller exposes the surprising ways we ignore our true motivations and unwittingly sabotage our efforts toward happiness. Sound familiar? Then buy this book. ;)

Slicing Pie Handbook: Perfectly Fair Equity Splits for Bootstrapped Startups By Mike Moyer

Bad equity deals are pretty common. The Slicing Pie Handbook helps bootstrapped (and perhaps naive) startups make perfectly fair equity splits.

Originals By Adam Grant

Teach Me Something New guest Adam Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt... things all entrepreneurs face.

Think and Grow Rich By Napoleon Hill

This classic business tome was reintroduced for the 21st century (it was originally published in 1937!) and looks at what makes a winning idea. The new version looks at contemporary millionaires and billionaires with a fresh eye and voice while illustrating Hill's principles for success.

Have a business idea you want to get off the ground? Our Selfmade Fall session starts soon! Enroll here.

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces


You'd think someone with acne-prone skin wouldn't buy viral beauty finds without doing thorough research, but I'm not above trying to recreate all the latest makeup trends at home. All this did was remind me that everything isn't for everyone — and that's okay! Well...it's not okay I fee like I wasted money, but at least I know what to stay away from. And now I'm here to help you figure out what to avoid as well!

Even though this products didn't work for me, that doesn't mean you can't or shouldn't use them. These are just my least faves of the year — take 'em or leave 'em!

Here are all the overrated beauty finds I wish I wouldn't have bought

Amazon

1. MILK Hydro Grip Primer

I should've known better than to buy this again, but I wanted to see if my skin would react better to it. The first time I tried to use this, I broke out along my jaws in tiny, red bumps. They were itchy and eventually turned into dark spots that took me over a year to get rid of.

Instead of letting that be the red flag that kept me away from this beauty find, I decided to use it in place of my trusted e.l.f. Cosmetics Power Grip Primer I've been relying on. Two things happened:

  1. It created a beautiful base for my makeup.
  2. I didn't break out, but my faced still felt itchy.

I even switched my makeup brushes and checked to make sure other makeup products weren't expired. The culprit continued to be this primer so it's made it to my overrated list.

Amazon

2. KORA Organics Kakadu Plum Vitamin C Serum

I was initially sent this to test, but I decided to buy it myself to see if I truly like it. While it was easy to add to my skincare routine lineup, I realized I actually didn't need to spend $70+ for an effective Vitamin C serum. The only difference between this serum and the one I truly love are their colors and textures.

This one has a slightly yellowish-orange tint to it while being a little thicker compared to the Timeless Skin Care Vitamin C serum I use. The latter is thinner and 100% transparent, plus the odor is slightly stronger. However, both of them aid in smoother skin, smaller pores, and a healthy glow.

I honestly wouldn't buy this one again just because I can get the same benefits for a lesser price.

Amazon

3.NYX Cosmetics Fat Oil Lip Drip

This is a controversial take, but I honestly didn't love the NYX Fat Oil Lip Drip. Although I love the color payoff, it was too sticky for my liking. I saw reviews that mentioned this, but I've purchased lip glosses other people didn't love that worked for me in the past. However, the reviews are telling the truth: the stickiness takes away from what could've been a great formula.

I'll just stick to my Tower 28 Lip Softie Hydrating Lip Treatment in Ube Vanilla!

Amazon

4. L'Oréal Voluminous Panorama Washable Mascara

I know people love this beauty find because it is great. I just didn't think the hype was enough to convince me to buy it again because my essence Lash Princess False Lash Effect Mascara gets the job done for $5. I will say I love the washable feature of L'Oréal's version, but it's still not enough to make me willingly spend over $10 for it.

As great of a product as this is, it's overrated to me because of the price tag.

Sephora

5. Haus Labs Triclone Skin Tech Medium Coverage Foundation

Sigh...it's so hard for me to admit this, but this Haus Labs foundation has become my most overrated beauty find of 2024. It's not that it doesn't work for a few hours, but my skin prefers tinted moisturizers more than anything. I talked about it briefly on TikTok, but skin tints feel like you're not wearing anything on your face.

I'm always really oily after wearing this foundation for a few hours, but I can get extended wear out of the Danessa Myricks Yummy Skin Tint I've been wearing. I like to think it's because it has vegan collagen, ceramides, and cactus extract in it whereas this foundation has ingredients like fermented arnica in it.

Both do a great job of calming inflammation, but something about this foundation makes my skin think it's incredibly dry.

Visit our Amazon Storefront for a list of beauty products we do love!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

When you launch a business, you have to know how to sell it: to customers, to potential investors, and to the people you bring on board. In the Selfmade Fall 2024 Pitch competition, we challenged our female entrepreneurs to sell us their big idea and compete to win over $10K in prizes to build and grow their business. The judging panel was made up of a group of inspiring women in business, including Emily Merrell, founder of Second Degree Society and Ready Set Coach; Niki Shamdasani, CEO of Sani Lifestyle Brand; and Joanne Oparu Ayebo Eriaku, business transformation strategist and founder of SOAR AI School of Readiness.

Selfmade is a unique, hands-on business membership for female founders. Our coaches support our mission to help make the dreams of female founders a reality. "Our mission is to even out the odds and offer a clear route to success for business owners who've been marginalized," Emily said during the competition.

Pitch day was filled with uplifting, celebratory moments as all members cheered on the 10 finalists. Winners were judged on creativity, inspiration, authenticity, uniqueness, and evidence of impact. The finalists were phenomenal in their pitches, but the judging panel had to make the tough decision of picking three women who really stood out. Here are the winners of the Selfmade Fall 2024 pitch competition, plus our amazing finalists below!

Meet the Selfmade PItch Winners

Hyacinth Tucker

1st Place Winner

Hyacinth Tucker | The Laundry Basket

A US Army veteran and wife, Hyacinth owns and operates The Laundry Basket, a laundry subscription service that provides expert, laundry-on-demand and dry cleaning services in Maryland, DC, Northern Virginia, Northeast Ohio, and Toronto Canada. The company is committed to sustainability, offering zero-waste practices in partnership with non-profits like Impact Zero. They are also paving the way for minorities and veterans to build careers and businesses through their workforce development program. Hyacinthhas a masters of business administration and is a mom of two. When she’s not running the show, she loves traveling, reading, and playing games with her family.

Monica Casillas

2nd Place Winner

Monica Casillas | Amor Movement

Founder Monica Casillas recognized that many young Latinas faced the same challenges she did in high school, experiencing the weight of generational traumas and their impact on growth and potential. Driven by her own experiences and determination, she set out to create a transformative movement with love as its guiding force. The mission behind Amor Movement is to ignite the passion and leadership potential in young Latinas in high school. The nonprofit is dedicated to equipping these future leaders with essential life skills, professional development, and civic engagement opportunities, empowering them to break barriers and create the lives of their dreams.

Yolanda McCray

3rd Place Winner

Yolanda McCray | Skyler M Style & Wellness

Yolanda's passion for clothing, accessories, and custom products inspired the creation of Skyler M Style & Wellness, named after her Cocker Spaniel who passed away from cancer in 2019. Skyler M Style & Wellness is an online boutique and pop-up shop in South Carolina that offers clothing, accessories, and custom gifts. They are also launching gift and subscription boxes that empower women to embrace their unique style while prioritizing wellness. Their carefully curated products offer a blend of fashion and self-care, solving the common struggle women face in balancing both.

Selfmade

Meet Our Other Amazing Finalists!

Thinking about becoming a member of Selfmade? Founders can join Selfmade for just $39 per month and have a chance to pitch your business at our next pitch competition! Here's how our Selfmade community is breaking barriers and connecting you with like-minded founders:
  • On-demand courses
  • Live coaching
  • 1:1 mentorship with leading industry experts
  • Opportunities for pitching your business (such as this pitch comp!)
  • Digital events
  • AND of course, our community of 4,000+ women founders, just like you!

Learn more about the Selfmade Founder Fund and join us!

Be sure to sign up for our weekly email newsletter for more tips and news!

Header image via Meghan Lamle on Unsplash

Studio McGee has spent the last decade inspiring us with a blend of accessible and elevated designs, creating beautiful and totally livable spaces. In her 2025 Home Decor Trends report, Shea McGee emphasizes that home decor trends evolve gradually over time, and I couldn’t agree more. Unlike the fast-paced world of fashion, where trends shift every season, these design moves develop organically over time, and that's good for your wallet and taking your time to create a space you love. Get inspired to refresh your home in 2025 with a few new accents, from embellishments like fringe to maybe a little western or seaside art.

Here are Studio McGee's 2025 Home Decor Trend Predictions, with a few surprises!

Photo: Shade Degges | Design: Studio Mountain

Romantic Silhouettes

Take Romantic Silhouettes, for example. This is a trend we've seen steadily gain traction over the past few years. Think curvy furniture, delicate floral prints, and soft blush hues — when curated thoughtfully, these elements can become timeless staples in your home.

www.youtube.com

- YouTube

Watch Shea's take on designing your home for 2025!

Photo: Michael P.H. Clifford | Design: A1000XBetter

Western Cowboy

This is a design trend that totally surprised me, but I'm so happy to see it in the mix. Elements like leather furniture, rustic accessories, equestrian art, even wood walls, shown in this office designed by A1000XBetter, are making an impact in 2025 and beyond. But Shea notes that you can take this trend literally or just be inspired by the look. You can also mix it with other styles to personalize it for you. Add romantic pillows or ruffled tablecloths like McGee & Co. x Loeffler Randall Gardenia Ruffle Border Tablecloth – things you love that make it yours vs. based solely on one trend.

Gavin Carter| Design: House of Rolison

Saturated Colors

Shea predicts that rich hues like deep browns, oxblood red, and earthy greens will continue to dominate home decor colors going into 2025. House of Rolison's bathroom brown is an excellent example of this beautiful trend.

courtesy of Stewart-Schafer

Pattern Drenching

Embracing a single pattern and drenching an entire room in it — from walls to pillows, headboards, and curtains — is a surprise trend for 2025. This maximalist approach, which has been quietly gaining traction, draws inspiration from Arts and Crafts designers like William Morris and has been in and out of vogue since the Victorian era.

McGee & Co.

Embellishments

This is a trend you can easily DIY to add an extra layer of charm to your decor. Think playful details like fringe accents —beautifully shown in McGee & Co.'s Philippa Settee — along with tassels, pleats, ruffles, and rope. It’s all about embracing texture and whimsy, so have fun with it!

McGee & Co.

Seaside Inspiration

Coastal decor has long been an influence in design and you can be inspired by it in many forms, from shell accents to beach-inspired artwork like McGee & Co.'s Distant Coastline art to textured seagrass baskets and jute rugs. Even the soothing hues of the sea — think soft blues, sandy neutrals, and gentle greens — can inspire your 2025 spaces.

Check out the full list of Studio McGee 2025 Design Trends!

Check out our online newsletter for more 2025 home decor inspo!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

If there’s any holiday where you’re encouraged to take shots, it’s New Year’s Eve. But, that doesn’t mean you should limit your NYE party beverages to champagne. These sparkly, glittery and all-around enticing shots are sure to please and won’t induce any bad-idea hangovers from too manytequila drinks. You can let your resolution ideas start when the calendar reads 2025. Meanwhile, cheers to enjoying these shots you’ll actually want to make (and take) this New Year’s Eve.

The 14 Best New Year's Eve Shots To Throw Back For 2025!

Brit + Co

Apple Cider Shooter

That caramel vodka you bought on a whim once can finally be put to good use with this spiked apple cider shooter. Whip it up as a shot or a large punch that will last all night long. (via Brit + Co)

Brit + Co

Root Beer Float Shooter

This soda shop classic gets an adult upgrade with ROOT, a traditional alcoholic Native American tea. And tea is healthy, right? ;) (via Brit + Co)

Brit + Co

Rainbow Shots

Meet your new party trick! All five of these shots come out of one shaker. Prepare to amaze your guests with your bartending skills this NYE. (via Brit + Co)

Sprinkle Bakes

Champagne Chantilly Shooters

Be sure to add these cake-inspired shooters to your after-holiday to-do list to start 2016 with a little bit of deliciousness. (via Sprinkle Bakes)

Feast + West

Champagne Jell-O Shots

Turn your champagne into a shot! If you’re hosting a large party, these are a way more affordable option than a case of champagne. (via Feast + West)

Dine and Dish

Blackberry Gin Shooters

This shooter is *almost* too pretty to drink. Plus, we can all pretend that the blackberries are doing you some good. (via Dine and Dish)

A Year of Cocktails

Butternut Rum Lifesaver

A shot that tastes like candy is a sweet way to start your year off right. (via A Year of Cocktails)

Holly's Cheat Day

Tipsy Spritzer Shots

Not every shot needs to be super strong. If you’re looking for something you can enjoy throughout the night, this sweet, bubbly and tart “spritzer” shot is low in alcohol content and big on flavor. (via Holly’s Cheat Day)

Bubbly Nation Creations

Sparkling Jello Jigglers

Swap out champagne for the grape juice in this recipe to make a fancy, adult version of a JELL-O jiggler. Sprinkles and edible gold stars required. (via Bubbly Nation Creations)

Broma Bakery

Champagne Jello Shots

Awww, Jello Shots are all grown up in this festive recipe. They have a nice flavor that won’t leave you wincing afterwards. (via Broma Bakery)

The First Year

White Chocolate Champagne Cheesecake Shooters

This shot is delicious enough to be dessert. Top yours with edible glitter sprinkles to get even more festive. (via The First Year)

Cookin' Canuck

Cranberry Kamikaze Shots

NYE calls for a fancier drink than a go-to beer or wine. Ring in the new year with cranberry kamikaze shots that look pretty and taste delicious (via Cookin' Canuck)

Tablespoon

Banana Split Shooters

This shot requires five ingredients that'll send your taste buds soaring. I mean, what could be better than taking a shot of something that tastes like dessert? (via Tablespoon)

Something Swanky

Sparkling Cider Jello Shots (Non-Alcoholic)

If you want to be extra careful not to induce a hangover when you wake up in 2024, your best bet are these sparkling cider jello shots. They're made with unflavored gelatin, distilled water, cider and your choice of berries, cherries, or gummies! (via Something Swanky)

Looking for more NYE recipe or drink ideas? Check out Brit + Co on Pinterest and check out our New Year's Eve dinner ideas for more inspiration.This post has been updated.