Signs of aging like fine lines and wrinkles are inevitable as we, well, age. But age does not dictate whether or not you can rock a stunning makeup look! When it comes to applying foundation to mature skin, you can still achieve a smooth, glowy base.
The best practice for finding foundations for mature skin is avoiding thick, high-coverage foundations – they can look cakey and sink into those pesky fine lines, accentuating them even more. Instead, opt for thinner, more buildable foundations. Bonus points for formulas with hydrating and anti-aging ingredients like hyaluronic acid and SPF!
If you’re getting glam on a budget, I’ve tracked down the 8 best drugstore foundations for mature skin. The best part is they’re all relatively affordable, but oh-so effective in providing coverage so you can step out with confidence.
The best drugstore foundations for mature skin in 2024:
Amazon
Pros: Infused with Olay skincare like niacinamide, a hyaluronic complex, and vitamin C, good coverage, smooth application
Cons: Customers have noted that the shades can run darker than what's noted on the packaging
Promising review: "This product is amazing. It truly provides full coverage. It makes my skin look flawless. No cakeiness and foundation seems creamy and good quality. Not super lightweight but that's ok with me."
Amazon
Pros: Higher sun protection than other options at SPF 50, includes vitamin B3 and a hydrating serum to better complexion
Cons: Some users noted the formula can feel oily
Promising review: "I found my holy grail. Years and years, probably hundreds of dollars later, my Goldilocks foundation is cheap, available and even includes a high SPF. Why I waited so long on this L’Oréal winner, I don’t know. My mature dry skin loves this one. Never settles in lines or texture and lasts all day. Medium coverage and so easy to apply with brush, fingers or sponge. Very natural finish but not dewy."
Amazon
Pros: Includes vitamin E, feverfew (known for calming properties), and natural soy to enhance skin
Cons: Poor shade range, formula can be thicker than others but "dries right away and covers very well."
Promising review: "Finally found a foundation that looks natural with a good match to my skin. I read an article on a celebrity who uses it so I decided to give it a try. I dot it all over my face and use a makeup brush to stipple it first and then swirl. It’s buildable so you can start slow. I love how it looks on my mature skin. Doesn’t settle or look dry."
Amazon
Pros: Packaging makes it easy to travel with and apply, buildable coverage, blurring applicator
Cons: Some users noted the formula can feel oily, leading it to fade quickly
Promising review: "So easy to apply, can be blended with fingertips or makeup brush, really excellent coverage! No strange smells and doesn't irritate my skin (and I'm very sensitive, in the past had to use hypoallergenic brands). Have reordered and will not try any other brands going forward. It's funny because it's been 55 years since I used a Maybelline product, spent years paying for upscale brands, and now they've finally got it right!"
Amazon
Pros: Claims to work as a moisturizer, serum, and primer all in one, easily buildable
Cons: Sun protection is very low at SPF 20, poor shade range
Promising review: "I have dry mature skin. This is perfect for me. I like how it looks natural... I don’t use my moisturizer when I use it…it’s like using moisturizer. I cleanse, tone and then apply with a kabuki brush. A+"
Amazon
Pros: Adds a luminous finish, oil-free formula
Cons: Sun protection is very low at SPF 18
Promising review: "An older friend with beautiful skin told me she used Maybelline Fit Me Dewy, so I tried it. It works better with my aging skin than many more expensive brands of foundation I’ve tried. Despite being light as a feather, it has fairly good coverage for blending out dark spots or splotches, [so] I sometimes use a concealer for under eye circles, too. There is a great range of colors, so it’s easier to get a good match."
Amazon
Pros: Reduces fine lines and imperfections, cruelty-free formula
Cons: Some customers have noticed discrepancies between this product's shade names and the rest of Covergirl's foundations and that it can be cakey on the face, but only with a heavy hand
Promising review: "When I started to develop fine lines around my eyes I found the mineral powder foundation settled into them and made me look older. (I'm now mid 40s). This foundation provides a medium to full coverage (depending on amount used) which I like but still looks natural. It is very creamy, feels light, and does not settle into my fine lines. It doesn't feel like I'm wearing makeup."
Amazon
Pros: Great coverage, multi-tasking product with hyaluronic acid, niacinamide, vitamin E, and SPF
Cons: On the more expensive side (this travel-size version is $22)
Promising review: "I'm a 58 year old woman of Italian heritage. I definitely have that ever-so-slight olive tint to my skin. Despite the spotty reviews I decided to try it anyway... I LOVE this product and for me it lives up to all the hype."
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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
The Eras Tour is the gift that keeps on giving. Taylor Swift has been on tour since March 2023, giving us surprise songs, friendship bracelet opportunities, and a plethora of celebrity guests, and we were hoping she'd extend her concert schedule even farther. I have personally been wondering if we’ll live in Eras Tour Land until we get TS12 (after all, there IS enough space on the merch for one more era) and Taylor herself just weighed in on the rumors.
Chloe Williams/Brit + Co
It looks like we won't be getting a third summer of girlhood because Taylor Swift announced on June 13 that the Eras Tour will officially end in December 2024.
"This is the very first time I’ve ever acknowledged to myself and admitted that this tour is going to end in December," Taylor said before her 10-minute performance of "All Too Well" (via USA Today). "This tour has really become my entire life, it's taken over everything, like I think I once had hobbies. All I do when I'm not on stage is sit at home and try to think of clever acoustic song mashups and think about what you might want to hear."
"You have done so much to be with us," she continues. "You've made plans so far in advance. You planned what you were going to wear. You memorized lyrics. You got yourself here. You figured out parking. You figured out transportation, and I want spend the 100th show just thinking about that and living in that moment and being here with you, and just know I appreciate every single ounce of effort that you put in to be with us when this show reaches triple digits in shows. So thank you!"
Haley Sprankle/Brit + Co
But good news for concert lovers! Taylor is reportedly already ready to do a new concert tour. “She had such a great experience on Eras. She really wants to do it again,” a source tells Us Weekly. “She loves being with all her fans; it inspires her." But, "things can change. A lot of it hinges on what happens over the next year with Travis. She’s told her team to give her one year to see how things go in her personal life.”
I'm always down to go to a new Taylor Swift concert!
Haley Sprankle/Brit + Co
I'd love to see her visit Charlotte, North Carolina, Washington, D.C., and all the other cities she hasn't visited yet! Maybe on the next tour :').
Taylor Swift/UMG
My personal theory is that Taylor Swift might just announce TS12 this weekend when the tour ends. The Tortured Poets Department and her supposed upcoming album seem to be part of a countdown, and since there's space on the Eras Tour merch for one more era after TTPD, I feel like we could get ANOTHER new album and set before Taylor's tour ends.
Where do you want Taylor Swift to bring the Eras Tour? Check out The Eras Tour Concert Film Is Now Streaming! to see how to watch the concert from the comfort of your couch.
This post has been updated.
TBH, I have a roster of all-star beauty products I swear by. From the best cream blush to the lipstick I can't stop buying, my routine has officially become effortless. But, what if I told you I've been using an eyeliner that'll make you want to part ways with your tried-and-true favorite? And what if I told you it's so inexpensive that you won't believe how well it works?
Amazon
Amazon
The best drugstore eyeliner I've been using is by none other than e.l.f. Cosmetics. I've talked about their amazing Power Grip Primer (a dupe for Milk's Hydro version), but this No Budge Retractable Eyeliner deserves it's own spotlight. I've tried other brands that I thought were good, but a funny incident that counted as an early pregnancy sign is what earned this one's place in makeup kit.
I usually never cry while watching sad movies, but a random movie night in May 2020 ended with me running into the bathroom and bursting into tears over a distressing scene. My fiancé and I were still in the dating phase, so he was confused about what happened, but luckily made sure I was okay. He even commented on the fact that my eyeliner wasn't running down my face which I filed in the back of my mind.
Jasmine Williams
I'm glad you asked! e.l.f's No Budge Retractable Eyeliner is considered to be the "ultimate eye pencil" because it's not only waterproof, but it's also retractable. I don't know about you, but I'm not a fan of sharpening eyeliners. It's a personal preference that's led me to something that feels super easy to use.
The other thing I like about it is how smooth it glides onto my water line. I've poked myself in the eye more times than I'd like to admit, but haven't had that problem with this product. It's also incredibly pigmented so I get an amazing color payoff that frames my brown eyes perfectly.
I'm fairly light-handed while applying it because I love a 'softer' look, but you can apply as much pressure as you're comfortable with!
Amazon
With other 22,000 reviews on Amazon, this eyeliner has a 4.4 rating where over half of the reviews have given it 5 stars. Why?
Amazon
Hopefully the above raving sealed the deal for you on this amazing eyeliner!
Amazon
If I wasn't such a fan of a pencil formula, this breakup proof liner would be my go-to. Someone on wet n wild's marketing team knows breakups and tears go together like two peas in a pod so why not create something that's smudge-proof? You won't experience any flaking or cracking with this product either, just 16 pure hours of sharp lines that could do damage if your ex dared to look in your eyes.
Amazon
This eyeliner's bottle lets you know how long you'll be able to wear it which is an added bonus IMO. There's up to 17 hours of waterproof liquid-to-matte formula in this teeny bottle which says a lot. Ever heard of the saying, "Big things come in small packages?" If not, meet the eyeliner that proves how accurate this statement is.
Amazon
Waterproof and liquid liner may not sound like they go together, but NYX has taken great care to make sure they do. Most customers on Amazon end up keeping it which lets you know how good it is, but I don't mind convincing you a little more.
It has a precise tip to help you achieve the cat eye you've been trying to master for years and dries to a matte finish. Just be mindful not to poke yourself in the eye because it's not as forgiving as a pencil formula!
Amazon
Clearly I just said I don't prefer eyeliners that to be sharpened, but I'll only make an exception if the pencil doesn't have a sharp point in the package. You'll still get the same smooth application as e.l.f's No Budge version, but Maybelline promises to give you up to 36 hours of wear with this product. I haven't worn makeup beyond 24 hours so I can't vouch for that, but it lasts throughout a school or work day.
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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
With so many new Christmas movies piling up left and right, our watch list is getting longer and longer every year. If you're having decision fatigue, just know: you're not alone! Thankfully, we can use the stars to guide us when we're feeling overwhelmed — even when it comes to what we queue up on our TVs next! So instead of letting your Christmas watch list (that's honestly longer than Santa's naughty and nice list) get you dow, here's which Christmas movie you should put on right now, based on your zodiac sign!
Twentieth Century Fox | Freevee
Twentieth Century Fox | Paramount Pictures
Let's face it: being home alone is honestly your dream come true. You know it, I know it, the stars know it. And while you could probably do without two goons skulking around your place, you always find a way to make your house a home, no matter the situation. If you're already picturing eating pizza in a limo, drinking Coke out of a wine glass...I'm honestly not surprised. Live that luxe life, sweet Taurus.
Queen Latifah's Last Holiday is quite honestly one of the most Taurus movies of all time, TBH. Georgia Bird does everything she can to curate her life, saving money, staying home, and keeping to herself as much as possible. So when she finds out she's only got a short amount of time to live? She decides it's time to expand beyond the four walls of her home and explore life — and the world — around her. I know you love to curate your life, working hard to make it as comfortable and wonderful as possible at home, but this is a good reminder that there's so much more out there for you, dear Taurus. Chase after it!
Paramount Pictures | Netflix
Remember what I said about duality? Well this plays right into that! When Avery and Logan — former fiancés — show up to Christmas celebrations, they realize they're new significant others are actually siblings...yikes! While they attempt to hide this from the family, obviously hilarity ensues, making them question how they even ended up in this scenario in the first place. While I don't think you want to keep secrets, I do think your ability to hold space for more than one truth could definitely help you out in this scenario — but your true heart would win out in the end, just like this movie!
Universal Pictures
New Line Cinema | Netflix
If you resonated with London Tipton as a little girl, this one's for you. I mean, you exude heiress energy (whether you actually are or not), so you'd definitely understand Sierra Belmont's plight. What's so wrong for wanting the finer things in life?! In all seriousness, while you could definitely relate to her princess behavior (in a much more down-to-earth, likable way of course), I also know you find joy wherever you're at — just like Sierra does after losing her memory. This cheesy watch is definitely a must for you!
Netflix | Columbia Pictures
Your determination and fervor simply are Jo March, my Virgo darling. Much like our heroine, you see the world as conquerable, taking every challenge you can and totally overcoming any obstacles that dare get in your way. And while this may not exactly be a Christmas movie, I know the March girls' Christmas celebration will totally get you in the spirit!
Walt Disney Pictures | Apple TV+
Walt Disney Pictures | Netflix
Revolution Studios Distribution Company | New Line Cinema
My jet-setting Sagittarius, you are incredibly likely to pull a Kranks and 'cancel' Christmas for a nice, tropical vacation — assuming you haven't already! You can't help it, though. You dread monotony, you crave adventure, and you love to be a little (a lot) impulsive. While it may not be wise to totally cancel Christmas on your loved ones this year, why not watch the Kranks attempt it instead?
I know you don't only travel, Sagittarius, but there's no denying the urge to buy a plane ticket is strong with you. Like Kate and Brad, I could totally see you having to settle for your family's many, many different Christmas celebrations after your travel plans don't pan out. But being home for the holidays doesn't have to be all bad — sometimes you've got to dig deep and understand your roots so you can better soar, sweet Sag. Instead of flying off and away from it all, sit tight and lean into your present surroundings for the greatest gift of all.
Walt Disney Pictures | Hulu
When you've got a plan, you're gonna put it in action to the best of your abilities. But when outside factors totally throw off your groove? Well, that's not your favorite thing in the world, Capricorn. Not that you don't know how to pivot when you need to, but some obstacles are tougher to hurdle than others — like when you plan on proposing to your girlfriend...only to find out she hasn't officially come out as queer to her family. Watch Happiest Season to understand how you can set aside your plans to meet your loved ones where they're at, and ultimately find joy somewhere in the middle.
Walt Disney Pictures | NBC
Universal Pictures | Warner Bros.
You're a dreamer, dear Pisces, and this holiday flick will stir up your inner romantic. While each person navigates their own love lives throughout the movie, you'll fantasize about your own — whether you're currently in a relationship, or hoping to be in one. I mean is there a better quote to represent you? "It seems to me that love is everywhere. If you look for it, I've got a sneaky feeling you'll find that love actually is all around." Sobs.
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Heidi Klum and her 20-year-old daughter, Leni, just did an adorable lingerie photoshoot for Italian brand, Intimissimi...and the internet is apparently NOT having it. The iconic supermodel posted the ad on Instagram this week, but quickly had to turn off the comments after backlash. Here's what's going on — and why it's really not a big deal, if you ask me!
In a holiday-themed ad for Intimissimi, Heidi Klum and her daughter open a gift with an old-fashioned camera inside. They take turns "filming" each other in red, silky pajamas and black, lace intimates as they pose cheekily for the camera while holiday-sounding music plays in the background.
Alongside the video, there are also photo ads — one where Heidi posed alone and one where she posed with Leni. Throughout the entire campaign, there's nothing overtly sexual happening. It truly looks like a mother and daughter playing dress up with fancy, cozy lingerie and pajamas. However, that's not how everyone else seemed to feel. Page Sixreported that one user commented, “Which normal mom would pose together with her daughter in lingerie?”
After more of the same type of remarks, Heidi turned off the ability to comment on her post. And I have to say: Good for her!
First and foremost, Leni is a 20-year-old professional model who does this kind of thing for a living — it's not like Heidi randomly roped her child into this ad out of nowhere. They both did a similar campaign for Intimissimi back in Octoberand May, so it's not even like this ad in particular is unprecedented. And while one comment on Leni's post reads, "Being close with your mom is one thing but posing in your underwear for photographers and the media together is odd," it's not like there was enough backlash for her to turn off the comments completely.
Second of all, Leni is a consenting adult. She makes her own choices based on her own agency! Why are we taking that away from her and acting like it's odd for her to make this modeling choice?
Finally, it's a cheeky – and sweet — reminder of growing up and learning about womanhood alongside our own mothers. My mom helped me pick out my own first training bra at Limited Too (I know, I'm old), taking me to Aerie and Victoria's Secret as I got older, and shaping my own views of intimate wear from the very beginning. So it really doesn't strike me as weird that this mother-daughter model duo would pose together in their own intimate wear. If it was overtly sexual, this would be a totally different story — but it simply is not.
What do you think? Is it weird that Heidi posed with her daughter in a lingerie ad? Or is it harmless? Let us know in the comments!
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