12 Best Drugstore Serums For Every Skin Concern, Starting At $6

best drugstore serumsbest drugstore serums

Forget high-end skincare counters and costly shipping fees – you can easily find effective skincare products right at the drugstore (without spending a fortune)! One easy way to boost your skincare routine is serums – they often supply your skin with potent ingredients that your cleanseror moisturizer just can’t. Whether you’re looking to fightfine lines and wrinklesor bring some radiance to your skin’s dullness, there are tons of affordable drugstore serums out there that still pack a powerful punch. Scroll on for the best drugstore serums to target every kind of skincare concern, from dryness to texture!

For Dryness

Good Molecules

Good Molecules Hyaluronic Acid Serum

Hyaluronic acid is a beast at drawing more moisture to the surface of your skin for a super-hydrated look. If you feel like your current moisturizer isn't doing enough (especially as fall and winter near), apply a dollop of this $6 serum underneath to boost your radiance and banish any and all dryness!

Target

The Ordinary Hyaluronic Acid 2% + B5

The Ordinary also makes a stunning hyaluronic acid serum for just $10! They produce this product with additional vitamin B5 in it, which enhances the formula's ability to promote skin "suppleness and elasticity, while minimizing the appearance of fine dry lines."

Target

Byoma Hydrating Serum

With three ceramides, squalene, and glycerin, this $16 serum claims to deliver a "surge of hydration" to the skin. Ceramides help protect the skin barrier, while the rest of the formula ensure your skin's hydration is totally replenished. Furthermore, it's oil-free, non-comedogenic, and alcohol- and fragrance-free, so it won't clog up or irritate your face with unnecessary (and often ineffective) ingredients.

For Hyperpigmentation

Target

Naturium Vitamin C Complex Serum

Vitamin C serums are great for tackling hyperpigmentation because not only does vitamin C help defend the skin from environmental stressors, it also acts as an antioxidant to keep skin looking radiant and protects from sun damage (though only slightly – make sure to pair it with a strong SPF for effective UV protection). This $12 product from Naturium is a great place to start if you're tired of pesky dark spots!

Amazon

Cocokind Vitamin C Glow Serum

Cocokind's gentle $22 vitamin C serum is boosted with sea grape caviar extract and hyaluronic acid to give it hydrating benefits in addition to its skin tone-evening and dark spot-fading properties. It also includes azelaic acid which helps tackle any texture – woohoo for multitasking serums!

Amazon

Good Molecules Niacinamide Serum

Speaking of multitasking, niacinamide is the ultimate multitasker since it targets breakouts, uneven skin tone, enlarged pores, and dull texture. This $6 serum is designed to help to "reduce signs of moisture loss" and is especially beneficial for those with combination, oily, and acne-prone skin.

For Wrinkles + Fine Lines

Amazon

CeraVe Retinol Serum

Using retinol regularly can help increase skin cell turnover, contributing to refined, smoothed texture (including breakouts, dark spots, and wrinkles) and a stronger skin barrier. This $19 serum is formulated with encapsulated retinol, which is a gentler retinol designed to soak deeper into the skin to deliver its benefits.

Amazon

COSRX Snail Mucin 96% Power Repairing Essence

This potent $15 serum targets dull, dehydrated skin with snail mucin. The snail essence not only hydrates the skin, but it locks in moisture to prevent moisture loss in the future, which is helpful for reducing signs of aging. It's gentle enough for sensitive skin types and doesn't feel heavy on the skin!

Amazon

Cocokind Ceramide Barrier Serum

This $22 serum also helps lock in moisture with an effective blend of ceramides and fatty acids. It also includes squalene and beta glucan, which are reportedly "20% more hydrating" than hyaluronic acid. If your skin is dealing with bouts of dryness and wrinkles, boosting your hydration routine with this safe-for-all-skin-types serum will deliver noticeable benefits over time.

For Acne + Texture

Ulta

The Ordinary Niacinamide 10% + Zinc 1% Brightening Serum

This $6 serum boasts a blend of niacinamide and zinc, which in combination help reduce signs of congestion and texture on the skin. Over time, it also aids in brightening the skin for a more radiant, even look.

Target

Versed Press Restart Gentle Retinol Serum

This gentle retinol serum (also made with encapsulated retinol – so no irritation!) was made for aging, dark spots, acne, and clogged pores. The gentle retinol is met by anti-inflammatory antioxidants that balance out its exfoliating effects and boost collagen production.

Target

Good Molecules Discoloration Correcting Face Serum

Made specifically to tackle age spots, acne scars, hyperpigmentation, and sun damage, this $12 serum formulated with tranexamic acid and 4% niacinamide is an easy add to your current skincare routine. It layers effortlessly under moisturizers and SPF to work its magic over time.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Aldiis obviously beloved for itsbudget-friendly grocery finds, but even the most seasoned Aldi fans can fail to make the most of their shopping trips there. The grocer is packed with hidden gems and major savings, and you may not realize a few simple missteps can keep you from getting the most bang for your buck. Before your next grocery run, make sure you're not making these common Aldi shopping mistakes!

Below, see the top 5 mistakes to avoid making when you shop at Aldi.

Sora Shimazaki / PEXELS

1. Not bringing a quarter.

Aldi requires a $0.25 deposit for their shopping carts, which you get back when you return it. Forgetting a quarter when you go shopping at Aldi can be inconvenient if you don't have a spare!

Thirdman / PEXELS

2. Not bringing reusable bags.

Aldi typically charges for plastic or paper bags, so bringing your own reusable bags can easily save you some money and the extra hassle!

Aldi

3. Not exploring the entire store.

Aldi sometimes hides popular or seasonal items in unexpected places throughout their stores, so it's worth checking out all of the aisles, especially if you’re searching for a unique find.

Reddit

4. Not trying Aldi-exclusive brands.

Aldi's exclusive brands often offer quality at a lower price, so it's worth trying them out. Though, beware of some of the items that Aldi shoppers say aren’t worth it.

Some of the Aldi brand names to look out for include Simply Nature, LiveGfree, Earth Grown, Clancy's, and Specially Selected.

Reddit

5. Skipping the “Aisle of Shame.”

The “Aisle of Shame” is where Aldi stocks limited-time deals on everything from home goods to seasonal foods. You can truly find the most random things here, but for unbelievably low prices.

Some shoppers have even scored things like kitchen tools, food processors, cutting boards, leggings, pajamas, bike baskets, and more. Skipping this aisle means missing out on some real fun surprises and great bargains!

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It's almost time to return to Cousins! The Summer I Turned Pretty season 3 is coming this summer, and Prime Video just gave us a first official look at Belly, Jeremiah, and Conrad. The new episodes will open at the end of Belly's freshman year of college, and in addition to seeing the evolution of our favorite characters, author and co-showrunner Jenny Han says "there are going to be surprises" in the final season. Eek!

Here's your first look at Lola Tung, Gavin Casalegno, and Christopher Briney in The Summer I Turned Pretty season 3, coming to Prime Video July 2025!


Jenny Han says 'The Summer I Turned Pretty' fans are in for a few surprises.

Erika Doss/Prime Video

"There are the things that [fans] know and then there are things they think they know, and then there's going to be, hopefully, things that surprise them," Jenny Han tells Entertainment Weekly. Listen, I am a very proud member of Team Conrad, and seeing how cozy Belly and Jeremiah are in these pics (not to mention the set leak that's definitely not in the third book), I'm starting to wonder if Prime Video is teasing I should switch teams.

But no matter which team you're on, Lola Tung promises the season won't let you down.

Team #JellyFish will get their time this season.

Erika Doss/Prime Video

"The one thing I've always admired about Jenny is that every season and every decision about what's coming next is purely to serve the story," Lola says. "She's never going to do anything that doesn't make sense for the story. It's all about this beautiful world she's created and giving the fans something really, really special and giving us something really special to work with."

And that includes some sweet moments which Jeremiah and Belly, who "are, at their core, best friends," Lola adds. "That relationship is something that's so special and so unique to them, so it's exciting to see this season and how their relationship blossoms."

And 'The Summer I Turned Pretty' images also feature Conrad.

Erika Doss/Prime Video

But don't worry Conrad fans, we also get a look at the elder Fisher brother who "we know that he went to Stanford, and so he's continuing on his journey to become a doctor, as you can see from that white coat," Jenny says. "I think people won't be surprised to see that."

Keep reading for more images from The Summer I Turned Pretty season 3!

Erika Doss/Prime Video

Jenny Han also teases this image is actually a flashback, "so do with that what you will." BRB, I'm off dreaming of a beach vacation. I also can't help but point out the warm color grade of this season! The golden look makes everything feel warmer and more magical — and offers a youthful glow as Belly gets older.

Erika Doss/Prime Video

But for those of us who care more about Steven and Taylor (Sean Kaufman and Rain Spencer) than the main love triangle, we got this single crumb from the new images. And I'm more than happy about it, thank you very much.

Erika Doss/Prime Video

Belly (Lola Tung) gets cozy on campus in a hoodie and sunglasses.

Erika Doss/Prime Video

And Belly and Jeremiah (Gavin Casalegno) get cozy with each other at a party.

Erika Doss/Prime Video

But they work as hard as they play! I have this exact outfit Belly's wearing, and you best believe I'm adding it into my fashion rotation.

How many episodes will The Summer I Turned Pretty season 3 have?

Erika Doss/Prime Video

Great news! The Summer I Turned Pretty season 3 will have 11 episodes instead of 7 or 8 like seasons 1 and 2 did. Stay tuned for the official release schedule.

Who's in the cast?

Prime Video

The Summer I Turned Pretty season 3 cast features all your favorites:

  • Lola Tung as Belly Conklin: a beach-loving volleyball player who's always dreaming of summer.
  • Christopher Briney as Conrad Fisher: Belly and Steven's lifelong friend who Belly's always had a crush on.
  • Gavin Casalegno as Jeremiah Fisher: Conrad's sunny younger brother.
  • Sean Kaufman as Steven Conklin: Belly's older brother.
  • Rain Spencer as Taylor Jewel: Belly's best friend.
  • Jackie Chungas Laurel Park: Belly and Steven's mom and Susannah Fisher's best friend.

Meet The Summer I Turned Pretty Season 3 Cast before the new episodes air on Prime Video this July!

Yoga class just got so much cuter – our fave drinkware brand, Brümate, launched an adorable collaboration with athleisure brand Vitality that features some stunning insulated tumblers and workout sets, all coordinating gingham and floral prints for spring!

Whether you’re powering through a workout class or enjoying a laidback spring weekend outside, this collab proves that the practical pieces that make your life easier don’t have to be drab.

Get your color on with our favorite pieces from the Brümate x Vitality collection below!

Brümate x Vitality

Brümate 40-Ounce Era Tumbler in Hibiscus Floral

Reimagined in two playful patterns for spring, the Era tumbler is undeniably luxe when you measure it up against other popular water bottles. Its "totally leakproof" claims actually live up to the hype, thanks to a unique locking feature on the lid. It easily glides into most cup holders, too, since the tumbler is tapered at the bottom. Plus, this insulated baby's gonna keep your drink cold for hours!

Brümate x Vitality

Vitality Cloud II Mini Halter Bra in Hibiscus Mix

Shoppable in the same adorable floral pattern, Vitality popped off with this halter-style sports bra (alongside leggings and shorts) so you can coordinate with your new tumbler and feel oh-so cute!

Brümate x Vitality

Brümate 40-Ounce Era Tumbler in Pear Gingham

The 40-ounce Era is also available in this stunning pear-green gingham pattern, which reminds us of all the outdoor picnics we'll be embarking on this season. Luckily, this piece's design is warm weather-friendly, since the insulation keeps ice cold for literally over 24 hours. Score!

Brümate x Vitality

Vitality Cloud II Babydoll Dress in Pear Gingham

You can snag the exact same pattern from Vitality in several different workout-ready pieces, but we're absolutely swooning over this babydoll dress. It's nicely secured with plenty of coverage underneath, thanks to the built-in romper. It also boasts Vitality's "marshmallow-soft, ultra-stretchy" Cloud II fabric for added comfort!

Brümate x Vitality

Brümate 30-Ounce Era Tumbler in Capri Gingham

Gingham is clearly a go-to this season – dotted in the same adorable checks, this smaller iteration of Brümate's Era tumbler (30 ounces) stuns in a serene blue.

Brümate x Vitality

Brümate 30-Ounce Era Tumbler in Capri Floral

Shop the same piece in a more floral colorway! What we love most about the Brümate Era is the handle is truly sturdy – other popular tumblers and bottles we've tried can't quite say the same, breaking after mere months of use.

Brümate x Vitality

Vitality Cloud II Volley Short in Capri Floral

The blue floral print looks especially show-stopping on Vitality's biker shorts that seamlessly snatch your waist in without being too restricting.

Brümate x Vitality

Brümate 26-Ounce MultiShaker in Pear Gingham

Gym girls: you can't miss this shaker bottle! It's fitted with a unique built-in agitator that blends pre-workout powders, protein, and other supplements without any clumps. It can be rare to find an insulated shaker out there, and the leakproof lid on this 26-ounce cutie really seals the deal.

Brümate x Vitality

Brümate 15-Ounce Müv Mug in Hibiscus Floral

For more relaxed sipping sessions, this insulated, leakproof mug is simply perfect for hot teas, hot chocolate, or any other drink of your choice – spring cocktails, anyone?!

Brümate x Vitality

Vitality Cloud II Pant in Hibiscus Floral

These floral leggings truly make a statement and will undoubtedly boost your workouts with biiig springtime energy.

Brümate x Vitality

Brümate Hopsulator Slim in Capri Gingham

This next piece is a true no-brainer for the warmer months. Meant to suit 12-ounce slim cans (think seltzers, canned cocktails, and more), it helps keep the contents of whatever you're sipping on as cold as can be!

Brümate x Vitality

Vitality Grid Jacket in Oat

When you need an easy springtime layering piece, reach for this super-soft jacket. It features plenty of stretch to keep you comfy all day long, plus has several different discreet pockets for your on-the-go essentials!

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

1923 season 2 premieres on Paramount+ February 23, and Michelle Randolph (who plays Elizabeth Dutton in the cast) is "so excited" for you to watch the new episodes — and she's been keeping up with all your fan theories!

"There are some crazy ones. I feel like the biggest fan theory thing is the family tree," she tells Brit + Co exclusively. "I've seen many different family trees and so it's like, 'OK, which one's accurate?' I actually drew my own at one point."

Here's what Michelle Randolph had to say about 1923 season 2, and the Dutton family tree, in Brit + Co's exclusive 1923 interview.

Michelle Randolph teases '1923' season 2 finally gives us answers to the Dutton family tree.

By the end of season 2, Michelle Randolph says "we might be able to fill in some blanks" in the Dutton family tree, which is a very hot topic for internet users! "I had to make my own [family tree] because all of the ones I saw on the internet were like — every single one was different. I was like 'I'm confused.'"

The Dutton family is made up of incredible cast members like Brandon Sklenar, Harrison Ford, and Helen Mirren, and Michelle reveals that the cast are just as close as their characters.

"There's a giant group chat called Giddy Up, which started during cowboy camp of season one," she says. "A cute little name, and I think I mean we all were on location in Montana and all in the same hotel, and we would get dinners after [filming], so I think even though our characters are very different and in different story lines like we all really did bond, which was really helpful to have each other throughout the chaos of of shooting a show."

The actress also says Elizabeth would connect with her 'Landman' character Ainsley.

Frazer Harrison/Getty Images

And if you're a tried and true Taylor Sheridan fan, you've probably picked up on the fact that Michelle isn't just in 1923 — she also has a starring role as Ainsley Norris in Landman! But would Elizabeth and Ainsley get along if they met in an alternate universe?

"That would be a fun thing to witness. I think they would," she says. "They're very different, but the similarities between them is they're both young women who are finding their place in this world and I think that they both actually look at the world through very bright eyes and have a lot of hope, which is an interesting correlation between the two of them. I think Elizabeth has gone through so much more than Ainsley obviously, so there might be a difference there, but I think they would get along."

Check out the 8 Compelling Historical Fiction Books For 1923 Lovers and read our interview with Julia Schlaepfer where she teases the Spencer and Alex's future.

This interview has been edited for length and clarity. And this post has been updated.

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible that your go-to drink could be affected.

Here’s everything you need to know about this season’s matcha shortage.

Nataliya Vaitkevich / PEXELS

Per The Japan Times, increased demand for matcha powder put an “unprecedented strain” on the tea industry last year, and the same effect is predicted to take place in 2025.

According to the Ministry of Agriculture, Forestry and Fisheries, Japan saw a 185% increase in matcha production from 2010 to 2023 in order to keep up with demand from cafes and home baristas around the world, The Japan Timesreports.

Cup of Couple / PEXELS

Seeing that over half of Japan’s matcha is exported internationally, matcha lovers are looking toward the country for their green tea fix. Search interest for matcha has nearly quadrupled over the past 5 years, and it shows no sign of slowing down.

Olena Bohovyk / PEXELS

This year, mostly organic matcha strains will be affected by the shortage, though lower-grade varieties could face the same issues if consumers begin reaching for them in favor of organic offerings. While top-tier, organic strains like ceremonial-grade matcha are known for being sweeter and smoother, the lower-grade kinds like culinary-grade matcha are noticeably more bitter and don't have the same vibrant color.

Charlotte May / PEXELS

Matcha can only be harvested in the springtime, so though a shortage may be happening now, there’s hope for increased supply in the near future. This year’s harvest will start in April.

Polina Tankilevitch / PEXELS

Even though production will ramp up, Jason Eng of Kametani Tea in Japan, a company that produces matcha for beverage companies around the world, says: “This year will be an interesting one. We haven’t hit a point yet where we’re going to run out, but it’s going to be really tight this autumn – not just for us but for everybody. The demand is off the charts.”

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