The Best Lash Growth Serum, According To Expert Advice

woman holding vegamour lash growth serumwoman holding vegamour lash growth serum

Playing with makeup can be so fun; testing out new products, experimenting with unlikely colors, and finding your personal lineup of favorites are all perks that come with diving deep into the beauty world. However, with the “de-influencing” on the rise, it’s evident that consumers want to back on products, and that includes the beauty industry.

In an effort to cut back, we’ve found a beauty secret that lets you ditch your dailymascara for good — lash growth serum! By growing out your natural eyelashes to their fullest and most luscious state, the days of buying new mascara tubes will be long forgotten. However, not all lash serums are created equal.To help you find the best bang for your buck, we tapped doctors and experts in the field to reveal what makes a quality lash serum.

What should I look for in a lash serum?

Image via Grand Cosmetics

Trying to find a reliable new beauty product can be overwhelming — especially in the digital age when a Google search can churn out millions, if not billions, of results. Thankfully, we were able to lean on Dr. Anju Methil, MBBS, DVDM, MD, who specializes in Cosmetic Medicine, for the stand-out components to both look for and avoid in eyelash serums. When looking for key ingredients, Dr. Methil advised, “It is essential to look for components like peptides, which act as building blocks of proteins and can potentially bolster lash health.” She went on to include that “biotin is another popular ingredient that supports keratin production — a vital protein for hair strength and growth.”

However, knowing what to avoid in lash serums can be just as important as what to gravitate towards. Dr. Methil suggested, “Choosing serums free from parabens, sulfates, and fragrances, which can be irritants, is advisable. Quality over quantity should be the guiding principle, leaning towards serums with a transparent ingredient list backed by clinical research.”

So, which lash serums should you try? We complied the ultimate top recs from none other than Amy Schumer’s trusted dermotolgist, Dr. Jodi LoGerfo, DNP, APRN, FNP-BC, DCNP, along with a handful of personal favorites of choice lash serums below.

The Ordinary Multi-Peptide Lash and Brow Serum

Dr. Jodi LoGerfo said, “The Ordinary Serum Multi-Peptide Lash and Brow Serum One is of my favs! It is super lightweight and well tolerated for my sensitive eyes. It is also not greasy. This serum makes lashes thicker and fuller (and works on brows too.)" And it's affordable? Count me in!

Lash Spell Enhancing Eyelash Serum

Dr. Jodi LoGerfo also suggested Lash Spell. She said, “Lash Spell’s Enhancing Eyelash Serum Extremely mild eyelash is a serum that's exceptionally effective. Lash Spell strengthens your lashes with polypeptides and vitamins in addition to nourishing ingredients.”

Babe Lash Essential Lash Serum

Dr. Jodi LoGerfo praised this product for being vegan, cruelty-free, AND effective for "dry, brittle lashes or lashes that have been damaged from lash extensions." She explained that the amino acids act as a strengthener and growth agent for your lashes — plus, they're "super nourishing!"

R + F Lash Boost

I had a friend use Rodan + Fields’ lash growth serum, and after a few months she contemplated trimming her eyelashes — they had gotten that long. If you want to experience serious growth, look no further. According to Allure, there was a bit of controversy over this serum that ultimately lead to a class-action lawsuit in 2022. The lawsuit revolved around the use of an ingredient called "isopropyl cloprostenate" and alleged that product requires proper disclosures and FDA approval. Since then, the ingredient is still listed on the website, so be sure to take caution and beware of potential side effects.

Latisse

Latisse isn't your average over-the-counter, beauty story lash growth serum. Dr. Jodi LoGerfo said, “Latisse is a prescription FDA approved topical that we prescribe to increase eyelash length, thickness and darkness in patients with thin lashes. It is applied daily to the base of the eyelash at the lid and has minimal side effects.”

According to Allure, Latisse has a similar ingredient to the Rodan + Fields lash growth serum. The main difference? It seems like Latisse went along with the FDA requirements, offering more up-front information about its potency.

Healthy + Happy Perfect Lash

Paired with a powerful system of peptides and nutrients, fuller lashes are in the near future for those who use Healthy + Happy’s serum. One five star reviewer even mentioned that they had seen longer and fuller lashes after only one month of usage.

MILK MAKEUP KUSH Lash + Brow Enhancing Serum

MILK has a commitment to clean beauty and only creates products that are 100% vegan and cruelty-free, making this the perfect brand for the conscious customer. Using hemp-derived cannabis seed extract to hydrate and condition lashes, plant peptides to create the appearance of lash thickness, and quinoa to support healthy hair follicles, these clean ingredients let you feel good about your lash growth.

Vegamour GRO Lash Serum

85% of Vegamour users claim that their products are “life changing,” so it’s no wonder this serum has won countless awards. Keep an eye out for lengthy results in as little as 30 days with this almost-magic lash potion – er, serum.

Pixi Large Lash Ultra-Conditioning Lash and Brow Serum

If you’re looking for an eyelash growth product that won’t break the bank, this option from Pixi is a great starter serum. Priced at only $18 online from Target, Pixi’s formula uses peptides, plant extract, and vitamins to help you to achieve the stronger and thicker-looking lashes of your dreams.

GrandeLASH MD Lash Enhancing Serum

This serum is ophthalmologist-tested and Grande Cosmetics tests their products extensively for safety, giving you the confidence to use their serum on such a sensitive area of your face. The brand’s promise to deliver pristine products alongside glowing reviews from satisfied customers are what make this serum a top choice of ours.

Let us know which lash serum you decide upon after reviewing our expert recommendations and range of suggestions!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

For more beauty products we love, be sure to check out our storefront!

Header image via Vegamour

Aldiis obviously beloved for itsbudget-friendly grocery finds, but even the most seasoned Aldi fans can fail to make the most of their shopping trips there. The grocer is packed with hidden gems and major savings, and you may not realize a few simple missteps can keep you from getting the most bang for your buck. Before your next grocery run, make sure you're not making these common Aldi shopping mistakes!

Below, see the top 5 mistakes to avoid making when you shop at Aldi.

Sora Shimazaki / PEXELS

1. Not bringing a quarter.

Aldi requires a $0.25 deposit for their shopping carts, which you get back when you return it. Forgetting a quarter when you go shopping at Aldi can be inconvenient if you don't have a spare!

Thirdman / PEXELS

2. Not bringing reusable bags.

Aldi typically charges for plastic or paper bags, so bringing your own reusable bags can easily save you some money and the extra hassle!

Aldi

3. Not exploring the entire store.

Aldi sometimes hides popular or seasonal items in unexpected places throughout their stores, so it's worth checking out all of the aisles, especially if you’re searching for a unique find.

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4. Not trying Aldi-exclusive brands.

Aldi's exclusive brands often offer quality at a lower price, so it's worth trying them out. Though, beware of some of the items that Aldi shoppers say aren’t worth it.

Some of the Aldi brand names to look out for include Simply Nature, LiveGfree, Earth Grown, Clancy's, and Specially Selected.

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5. Skipping the “Aisle of Shame.”

The “Aisle of Shame” is where Aldi stocks limited-time deals on everything from home goods to seasonal foods. You can truly find the most random things here, but for unbelievably low prices.

Some shoppers have even scored things like kitchen tools, food processors, cutting boards, leggings, pajamas, bike baskets, and more. Skipping this aisle means missing out on some real fun surprises and great bargains!

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It's almost time to return to Cousins! The Summer I Turned Pretty season 3 is coming this summer, and Prime Video just gave us a first official look at Belly, Jeremiah, and Conrad. The new episodes will open at the end of Belly's freshman year of college, and in addition to seeing the evolution of our favorite characters, author and co-showrunner Jenny Han says "there are going to be surprises" in the final season. Eek!

Here's your first look at Lola Tung, Gavin Casalegno, and Christopher Briney in The Summer I Turned Pretty season 3, coming to Prime Video July 2025!


Jenny Han says 'The Summer I Turned Pretty' fans are in for a few surprises.

Erika Doss/Prime Video

"There are the things that [fans] know and then there are things they think they know, and then there's going to be, hopefully, things that surprise them," Jenny Han tells Entertainment Weekly. Listen, I am a very proud member of Team Conrad, and seeing how cozy Belly and Jeremiah are in these pics (not to mention the set leak that's definitely not in the third book), I'm starting to wonder if Prime Video is teasing I should switch teams.

But no matter which team you're on, Lola Tung promises the season won't let you down.

Team #JellyFish will get their time this season.

Erika Doss/Prime Video

"The one thing I've always admired about Jenny is that every season and every decision about what's coming next is purely to serve the story," Lola says. "She's never going to do anything that doesn't make sense for the story. It's all about this beautiful world she's created and giving the fans something really, really special and giving us something really special to work with."

And that includes some sweet moments which Jeremiah and Belly, who "are, at their core, best friends," Lola adds. "That relationship is something that's so special and so unique to them, so it's exciting to see this season and how their relationship blossoms."

And 'The Summer I Turned Pretty' images also feature Conrad.

Erika Doss/Prime Video

But don't worry Conrad fans, we also get a look at the elder Fisher brother who "we know that he went to Stanford, and so he's continuing on his journey to become a doctor, as you can see from that white coat," Jenny says. "I think people won't be surprised to see that."

Keep reading for more images from The Summer I Turned Pretty season 3!

Erika Doss/Prime Video

Jenny Han also teases this image is actually a flashback, "so do with that what you will." BRB, I'm off dreaming of a beach vacation. I also can't help but point out the warm color grade of this season! The golden look makes everything feel warmer and more magical — and offers a youthful glow as Belly gets older.

Erika Doss/Prime Video

But for those of us who care more about Steven and Taylor (Sean Kaufman and Rain Spencer) than the main love triangle, we got this single crumb from the new images. And I'm more than happy about it, thank you very much.

Erika Doss/Prime Video

Belly (Lola Tung) gets cozy on campus in a hoodie and sunglasses.

Erika Doss/Prime Video

And Belly and Jeremiah (Gavin Casalegno) get cozy with each other at a party.

Erika Doss/Prime Video

But they work as hard as they play! I have this exact outfit Belly's wearing, and you best believe I'm adding it into my fashion rotation.

How many episodes will The Summer I Turned Pretty season 3 have?

Erika Doss/Prime Video

Great news! The Summer I Turned Pretty season 3 will have 11 episodes instead of 7 or 8 like seasons 1 and 2 did. Stay tuned for the official release schedule.

Who's in the cast?

Prime Video

The Summer I Turned Pretty season 3 cast features all your favorites:

  • Lola Tung as Belly Conklin: a beach-loving volleyball player who's always dreaming of summer.
  • Christopher Briney as Conrad Fisher: Belly and Steven's lifelong friend who Belly's always had a crush on.
  • Gavin Casalegno as Jeremiah Fisher: Conrad's sunny younger brother.
  • Sean Kaufman as Steven Conklin: Belly's older brother.
  • Rain Spencer as Taylor Jewel: Belly's best friend.
  • Jackie Chungas Laurel Park: Belly and Steven's mom and Susannah Fisher's best friend.

Meet The Summer I Turned Pretty Season 3 Cast before the new episodes air on Prime Video this July!

Megan Fox and Machine Gun Kelly (MGK) have always been a dramatic duo, but they're taking the drama to new heights right now: they're breaking up, according to TMZ. The Kourtney Kardashian and Travis Barker BFFs announced they were expecting their first child together, making this all way more complicated than a simple split. And Megan Fox just gave birth to their sweet new baby.

Here's everything to know about Machine Gun Kelly and Megan Fox's baby— & their breakup.

Did Megan Fox have her baby?

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Megan Fox and Machine Gun Kelly may not be together, but they have a lot to celebrate now that their daughter made her grand debut! Machine Gun Kelly eagerly announced her arrival on Instagramby sharing a small black and white video of him holding her toes.

No matter where he and Megan stand, the rapper made it clear he's excited their daughter was born safe and sound. The sweetest part of his caption is him calling the newborn a "little celestial seed."

He also explained that Travis Barker helped welcome their daughter through music, adding, "We composed the score of the birth. What an epic journey. Praise God."

We also love positive the comments on the announcement post are! Even MTV couldn't resist commenting by writing, "congratulations ♥️."

And get this, Megan's birth was aided by music. "We composed the score of the birth. What an epic journey. Praise God," Kelly told E! News. If you're wondering whose music they were listening to, it's none other than Travis Barker!

Did Machine Gun Kelly and Megan Fox break up?

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TMZ reported Megan Fox and Machine Gun Kelly broke up on Tuesday, December 10, 2024. The pair allegedly split on Thanksgiving weekend in Vail, Colorado given "upsetting material" Megan found on MGK's phone. Apparently they haven't been together since the breakup, with MGK going as far as to leave their trip early.

Megan announced she was pregnant on Instagram a month before they allegedly broke up, on November 11, 2024. According to PEOPLE, MGK was "basically telling everyone he knows" about the baby, and that the pair is "doing well" in general. Now, it seems like the tables have really turned in the latter regard.

However, an exclusive source told PEOPLE, "Their relationship has always been bumpy. They love each other but don't have compatible personalities." The source explained that Megan and MGK are "both hot-heads, dramatic and stubborn," noting that they've "worked things out" when they broke up in the past. "When they're good together, they're great," they said. "They will very likely get back together."

PEOPLE reported that Megan and MGK announced their engagement on Instagram on January 12, 2022. However, the Jennifer's Body star only features her pregnancy announcement on Instagram now — and while MGK doesn't have a post on his grid either, you can still see his video of her engagement ring here!

Looking for more celebrity news? Be sure to follow us on Facebook so you never miss a thing!

This post has been updated.

1923 season 2 premieres on Paramount+ February 23, and Michelle Randolph (who plays Elizabeth Dutton in the cast) is "so excited" for you to watch the new episodes — and she's been keeping up with all your fan theories!

"There are some crazy ones. I feel like the biggest fan theory thing is the family tree," she tells Brit + Co exclusively. "I've seen many different family trees and so it's like, 'OK, which one's accurate?' I actually drew my own at one point."

Here's what Michelle Randolph had to say about 1923 season 2, and the Dutton family tree, in Brit + Co's exclusive 1923 interview.

Michelle Randolph teases '1923' season 2 finally gives us answers to the Dutton family tree.

By the end of season 2, Michelle Randolph says "we might be able to fill in some blanks" in the Dutton family tree, which is a very hot topic for internet users! "I had to make my own [family tree] because all of the ones I saw on the internet were like — every single one was different. I was like 'I'm confused.'"

The Dutton family is made up of incredible cast members like Brandon Sklenar, Harrison Ford, and Helen Mirren, and Michelle reveals that the cast are just as close as their characters.

"There's a giant group chat called Giddy Up, which started during cowboy camp of season one," she says. "A cute little name, and I think I mean we all were on location in Montana and all in the same hotel, and we would get dinners after [filming], so I think even though our characters are very different and in different story lines like we all really did bond, which was really helpful to have each other throughout the chaos of of shooting a show."

The actress also says Elizabeth would connect with her 'Landman' character Ainsley.

Frazer Harrison/Getty Images

And if you're a tried and true Taylor Sheridan fan, you've probably picked up on the fact that Michelle isn't just in 1923 — she also has a starring role as Ainsley Norris in Landman! But would Elizabeth and Ainsley get along if they met in an alternate universe?

"That would be a fun thing to witness. I think they would," she says. "They're very different, but the similarities between them is they're both young women who are finding their place in this world and I think that they both actually look at the world through very bright eyes and have a lot of hope, which is an interesting correlation between the two of them. I think Elizabeth has gone through so much more than Ainsley obviously, so there might be a difference there, but I think they would get along."

Check out the 8 Compelling Historical Fiction Books For 1923 Lovers and read our interview with Julia Schlaepfer where she teases the Spencer and Alex's future.

This interview has been edited for length and clarity. And this post has been updated.

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible that your go-to drink could be affected.

Here’s everything you need to know about this season’s matcha shortage.

Nataliya Vaitkevich / PEXELS

Per The Japan Times, increased demand for matcha powder put an “unprecedented strain” on the tea industry last year, and the same effect is predicted to take place in 2025.

According to the Ministry of Agriculture, Forestry and Fisheries, Japan saw a 185% increase in matcha production from 2010 to 2023 in order to keep up with demand from cafes and home baristas around the world, The Japan Timesreports.

Cup of Couple / PEXELS

Seeing that over half of Japan’s matcha is exported internationally, matcha lovers are looking toward the country for their green tea fix. Search interest for matcha has nearly quadrupled over the past 5 years, and it shows no sign of slowing down.

Olena Bohovyk / PEXELS

This year, mostly organic matcha strains will be affected by the shortage, though lower-grade varieties could face the same issues if consumers begin reaching for them in favor of organic offerings. While top-tier, organic strains like ceremonial-grade matcha are known for being sweeter and smoother, the lower-grade kinds like culinary-grade matcha are noticeably more bitter and don't have the same vibrant color.

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Matcha can only be harvested in the springtime, so though a shortage may be happening now, there’s hope for increased supply in the near future. This year’s harvest will start in April.

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Even though production will ramp up, Jason Eng of Kametani Tea in Japan, a company that produces matcha for beverage companies around the world, says: “This year will be an interesting one. We haven’t hit a point yet where we’re going to run out, but it’s going to be really tight this autumn – not just for us but for everybody. The demand is off the charts.”

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