8 Beauty Products You Need for the Best Lashes of Your Life

Making your lash game stronger may not seem like a pressing beauty concern, but according to a report released by The Benchmarking Co., over two-thirds of all beauty consumers purchased a lash and brow product within the last 12 months. Not all of us are #blessed with Bambi-like eyes, but luckily, there is a wide selection of products on the market that can rev your lashes up to 100. Here are some of the beauty buys that will make your wink even more alluring.

Some of us have sensitive tear ducts that seem to get triggered if the wind blows a little too hard — which can make it so tough for those of us who love a good liquid eyeliner. Suddenly, you look like you were just sobbing about a breakup, when in reality your allergies just got the best of you, leaving streaks of eyeliner and mascara.

However, it IS possible to find the best liquid eyeliner to wear that's long-lasting, waterproof, and perfectly pigmented. Skip the hard-to-grip and smudgy products for these 7 incredible options I found. Trust, you'll barely have to reapply them throughout the day, leaving your makeup flawless for hours and hours!

The Best Liquid Eyeliner Ever! 

Target

e.l.f. Expert Liquid Eyeliner (Set of 2)

This is virtually unheard of, but this is probably the best liquid eyeliner you're ever going to wear. 88% of Target's customers recommend it, feeling you're getting the best quality for your money. Though it doesn't have the highest long-lasting rating, it still gets the job done when wearers need it to.

What are customers saying about it?

e.l.f. Cosmetics

From Target:

  • "i got this eyeliner like a few months ago and let me tell you its the best eyeliner I've ever got, its so easy to apply and good for beginners and STAYS ALL DAY."
  • "goes on easily and dries with no cracks to create a flawless look"
  • "I've used this liquid eyeliner for years- really can't beat the price!"

From e.l.f. Cosmetics:

  • "It's a good liner but it does fade after about four hours so you have to touch it up."
  • "It's a great eyeliner especially for hooded eyes."
  • "I have tried many and these just seem to stay put and stay smooth for a long time over so many other brands."

Amazon

NYX Epic Ink Liner

There's a reason why this is considered the best liquid eyeliner on Amazon. It's the overall pick as it's been purchased over 30,000 times and has a 4.5 rating! Also, Amazon noted it's something most customers keep which speaks volumes. So, what makes it so great?

It's a matte, waterproof formula that's going to give you a long-lasting effect and it has a super short precision tip to make your lines look on point. Whether you're going for a cat-eye look or something to complete your Halloween costume, this is your best bet!

Other Popular Liquid Eyeliners

Amazon

Maybelline Hyper Easy Liquid Pen No-Skip Eyeliner

Aside from NYX's Epic Ink Liner, Maybelline's liquid eyeliner is another popular pick on Amazon. It has a similar precise tip that ensures it'll glide on easily — even if your hand isn't the steadiest. It's also hooded eye-friendly (IYKYK) which should bring a sigh of relief to anyone who's tired of seeing smudged eye makeup.

Amazon

Stila Deluxe Stay All Day Waterproof Liquid Eyeliner

This Stila waterproof liquid eyeliner is perfect for all-day wear! You can create so many looks, from lightly outlining your eyes to packing on the drama. Plus, Amazon customers love how this eyeliner allows them to get "super smooth, fine lines" with "no smudging or bleeding." Incredible!

Sephora

Glossier Pro Tip

Can I get a little commotion for his vegan liquid eyeliner? It's totally gonna become another beauty staple soon. It's easy to use and has a buildable formula that doesn't waste time drying. Did I mention it's also long-lasting? In the words of my favorite social media sound, "You better get one of these!"

Sephora

Anastasia Beverly Hills Waterproof Matte Liquid Eyeliner

It seems like the top-rated liquid eyeliners have one thing in common: they're waterproof. And this option from Anastasia Beverly Hills is no exception to that! Plus, this one claims to be highly-pigmented — which doesn't seem like a reach if you know how good Anastasia Beverly Hills' products are.

P.S. There's no parabens, phthalates, or mineral oils in it.

Sephora

One/Size by Patrick Starr Point Made Waterproof Liquid Eyeliner

Rounding this list out is this amazingly vegan liquid eyeliner by One/Size! I've already made a case for their setting spray so it doesn't surprise me that this makes other customers happy too. It glides on super smooth and fits comfortably in your hand so you won't experience a classic case of butter fingers when applying it.

It's also free of the following:

  • Parabens
  • Formaldehydes
  • Formaldehyde-releasing agents
  • Phthalates
  • Mineral oil
  • Retinyl palmitate
  • Oxybenzone
  • Coal tar
  • Hydroquinone
  • Triclocarban
  • Triclosan

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Trader Joe’s, though very tempting with their vast array of sweet treats, is truly a secret weapon for eating healthy and sustaining a healthy diet. TJ’s aisles are packed full of nutritious (yet delicious) options, all of which are often easy to prepare and even easier to devour. Whether you’re focusing on fueling your workouts with protein, cutting back on sugar, or simply eating more whole foods in 2025, Trader Joe’s has plenty of affordable, wholesome finds to keep your diet inspired.

Below, find the best Trader Joe’s products that make sticking to your 2025 resolutions a breeze!

Trader Joe's

Creamy Dreamy Hummus

Hummus is an instant snack hack if you're trying to eat a high-protein diet – this $3 one from TJ's boasts a "thick, rich, and exquisitely creamy" texture. Slap it on a wrap or dip in some veggie sticks to give your meal a nice boost.

Trader Joe's

Vegetable Root Chips

These veggie root chips make a deliciously healthy swap for your traditional potato chips as they're packed with fiber and plenty of color to enjoy!

Trader Joe's

Organic Super Bread

Though you might not guess it at first glance, this loaf contains whole wheat flour, organic rye flour, organic rolled oats, organic millet, organic pumpkin seeds, organic flax seeds, organic sunflower seeds, organic carrots, organic dried apple, and organic dried banana – that's a mouthful! If your 2025 goal is to eat more whole foods without sacrificing a ton of familiar foods, this is the bread for you!

Trader Joe's

Cut Sweet Potatoes

These 'taters come already cut, so all you gotta do is toss 'em in some olive oil and spices, bake on a sheet pan, pair it with a protein, and voila! Dinner is served.

Trader Joe's

Organic Dried Ataulfo Mango Slices

These mango slices make a great healthy snack to enjoy on the go. They taste just like candy, except without all the excess processed sugar.

Trader Joe's

Solid White Albacore Tuna

Protein fiends already know what's up with canned tuna. It's the perfect base for tuna salads, wraps, and bakes. Plus, one can goes for just $2 at TJ's – stock up!

Trader Joe's

Caesar Broccoli Bake Kit

This pre-made kit makes getting a side dish on the table super easy and healthy. It comes with all the fixings, like Caesar dressing, crouton crumbs, and Parmesan cheese.

Trader Joe's

10 Minute Farro

Traditionally, farro takes anywhere from 30 to 45 minutes to fully cook. This bag of Trader Joe's farro defies all tradition and is ready in just 10 minutes! The whole grain is really rich in protein and fiber, so you know you'll be eating healthy when you choose to chow down.

Trader Joe's

Vanilla Bean Whole Milk Greek Yogurt

Greek yogurt is *the* breakfast hack to rule all breakfast hacks. It's high in protein, plus is typically packed with plenty of probiotics to keep your gut real healthy. Enjoy a heaping scoop with some fresh (or frozen) fruit, granola, and honey to get a tasty start to the day.

Trader Joe's

Rainbow's End Trail Mix Bars

Healthy snacks can be really hard to track down at TJ's, especially since they have so many sinful goodies on their shelves. Luckily, these trail mix bars exist, bringing a yummy medley of oats, nuts, raisins, and chocolatey bits to satisfy that sweet tooth without weighing you down during the day!

Trader Joe's

Carb Savvy Tortillas

If you're set on watching your intake of carbs, these tortillas are a must-have. They contain 21% of your daily recommended value of fiber (6 grams each) according to TJ's, and make an excellent addition to wraps, quesadillas, or just as a snack.

Trader Joe's

Organic Brown Rice Cake Thins

These rice cakes may be thinner than most, but they still boast an enjoyably dense texture, perfect for layering on some peanut butter and banana for an easy, fulfilling snack.

Trader Joe's

Pulled Chicken Salsa Verde

This fully-cooked chicken is ideal for people seeking a convenient, time-saving meal. The salsa verde flavoring instantly qualifies them for delicious tacos, quesadillas, burritos, burrito bowls, nachos – the list goes on! Just pop it in the microwave for 4 minutes, and boom – time to eat!

Trader Joe's

Perfect Bar Peanut Butter Protein Bar

This protein bar is called the Perfect Bar because it's literally perfect. The sweetness is at just the right level, the texture is so satisfying, and the high protein content (17 grams) fills you up easily if you're seeking a substantial mid-day snack.

Trader Joe's

Classic Greek Salad

With this ready-made salad kit, you won't have to think too hard at all about what you're having for a healthy lunch. Feel free to grab 5 at a time, because you will be hooked. Add some chicken or salmon on top to bulk it up with extra protein!

Trader Joe's

Stir Fry Veggie Blend

Why pick up 5 or more individual ingredients for stir fry when you can just grab this $3 bag, cook it, and call it a day? We highly recommend cheffing this up with TJ's Soyaki sauce and your protein of choice.

Trader Joe's

High Protein Organic Tofu

One serving of this tofu contains 14 grams of protein, which is higher than what you can typically find elsewhere. Plus, it's certifiably organic, so it's always gonna be clean eating-friendly.

Trader Joe's

Organic Tricolor Quinoa

Quinoa makes an impressive grain base for bowls and salads. This one boasts a healthy mix of white, red, and black quinoa for some good variety!

Trader Joe's

Crunchy Curls

These 100% vegan bites are the ultimate movie snack and are way healthier than your average bag of theater popcorn. They're made with lentil flour and potato starch for a superb texture every time.

Trader Joe's

Organic Brown Rice & Quinoa Fusilli Pasta

This organic, gluten-free pasta delivers 4 grams of protein and 2 grams of fiber per serving, making each meal nutritious as ever.

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ICYMI, eyeshadow sticks are trending upwards lately, and it’s for good reason. Not only are the sticks super practical (Hello simple application!), but you can apply your latest eye look on the go and with ease. After all – who has room for an entire eyeshadowpalette and brushes in their bag? Not us!

If you’re thinking “OMG I must add this to my makeup routine,” we totally relate. Nowadays you can find eyeshadow sticks just about anywhere, but we’ve rounded up our faves to give you the best glam ever.

Laura Mercier RoseGlow Caviar Stick Eye Shadow ($32)

With over 2,000 five star reviews, it’s no wonder this eyeshadow stick makes the list. If you’re looking for a little glitz, creamy shadow is guaranteed to give you a fabulous look that lasts all day long.

Bobbi Brown Long-Wear Cream Shadow Stick ($32)

If simplicity is in your nature, then you need to check out Bobbi Brown’s nude shadow collection. Not only do they have tons of color options, but their formula is built to last through all of your day in the life shenanigans.

elf NO BUDGE SHADOW STICK ($5)

Yes, you read that right. Get one of the best shadow sticks on the market for only $5.

about-face Shadowstick ($14)

If you’re looking for a great white eyeshadow, then look no further. about-face’s Oxide Shadowstick will definitely give you the bright, clean look you’re going for.

IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick ($25)

This super blendable eyeshadow stick glides onto your lids without tugging on your delicate eye area, and is available in matte and pearl finishes. Sounds like a win-win to us.

Nudestix Magnetic Eye Color ($27)

We’ll be channeling our fave nepo baby (yes, we do mean Sofia Richie Grainge) with this product.

Sephora Collection Sephora Colorful® Waterproof Eyeshadow & Eyeliner Multi-Stick ($14)

There are so many fabulous colors to choose from in this collection. BRB while we go buy them all. 💸

Iconic London Glaze Dual Ended Eyeshadow Crayon ($30)

Get 2-in-1 with this stunning eyeshadow duo. No more lugging around eyeshadow palettes for you!

Are you all about bold makeup or prefer keeping things clean and simple? Let us know in the comments below!

Discover all the latest beauty trends with Brit + Co.

Image courtesy of Gustavo Almeida / PEXELS.

So, you've found your 2025 word of the year and are ready for the biggest reset of your life. Now all you have to do is map out how you're going to get there. You could opt for vague ideas that live only in your head, but when has that motivated you to achieve your goals in the past?

If you think we're putting you on the spot, we're not! We're here to encourage you to dream boldly by being detailed about what you actually want. Of course, we have the perfect list of deep questions and journal prompts so you can tap into the life you want to live.

Here are 25 deep questions to ask yourself and journal about to guide you toward your 2025 vision of personal growth and self-improvement:

Marcus Aurelius

Questions About Your Daily Routine

Please don't throw eggs at us! We know you don't want to feel governed by a schedule like you're in grade school, but there are benefits to having something to guide you daily. According to Northwestern Medicine, you can "reduce stress" and even "get better rest" by having a routine.

If you've been promising yourself to improve in these areas, here are 5 questions to ask yourself:

  • How many of hours of sleep do I typically get per night?
  • What distractions can I eliminate before bed so I'm not groggy in the morning? (i.e., no more binge watching my favorite TV shows or scrolling mindlessly on TikTok)?
  • Do I have a morning routine or do I rush through taking a shower, brushing my teeth, and eating breakfast?
  • How do I usually feel when I get to work?
  • Am I okay with setting a reminder for myself to take a break during the work day so I can stretch my legs, eat lunch, or go for a quick walk?

SHVETS production

Questions About Your Self-Care

Making time for your self-care is a part of your daily routine, but we want to dig deeper by sharing questions that'll help you reflect on how you treat yourself.

  • How do I want to feel about myself in 2025?
  • Did I have moments I looked in the mirror and didn't like the way my skin or body looked this year?
  • Have I been prioritizing my mental health?
  • Did I make space for exercising (i.e. walking, yoga, running, etc.)?
  • Did I create healthy boundaries with family, friends, or someone I'm dating?

Brit + Co

Questions About Your Career

We almost said, "Here comes the fun part," but that would be unfair for people who consider other areas of their lives more important to chasing a career. If you are focused on pursuing something you're passionate about or simply want to earn a new promotion, here's what you can ask yourself:

  • What are my biggest career accomplishments this year?
  • What skills do I need to sharpen that align with the position I want?
  • How do I respond to constructive criticism?
  • What is my usual response to change or tight deadlines?
  • Do I ask for help when I don't understand a project or concept?

Brit + Co

Questions About Your Home

Your home is anywhere that you live even if you're renting or living with your parents for the time being.

  • How did the energy in my home feel?
  • Did I do anything to make it feel like me?
  • How can I create a relaxing environment in my room that promotes rest and relaxation?
  • Do I want to have a certain aesthetic for my living room, office, etc.?
  • What does having a clean and organized home mean to me?

SHVETS production

Questions About Your Relationships

Have you been making excuses for toxic friends or ignoring red flags? If it's okay, we're going to sit by you and gently suggest it's time for a change. The kind of life you want to live can't be weighed down by old habits of yours or some of the people you've been spending time with, especially if you've been feeling uncomfortable.

  • What kind of friendships do I want to have in 2025?
  • Do I have a reliable support system?
  • What did I love about my romantic relationship this year?
  • Are there certain conversations I need to have with family members, friends, or my partner that I've been avoiding?
  • Do I need to change the way I show up in my platonic or romantic relationships?

Get a jumpstart on transforming your space for 2025 with easy feng shui tips!

The '90s were a great time, according to millennials. It was a time of rollerblading, listening to cassette players, playing Super Mario Bros. on Nintendos, having birthday parties at Chuck E. Cheese, and more. Besides this and other pop culture moments that went viral before social media existed, the '90s gave us classic stores we used to frequent as kids.

Despite meeting their demise as the Y2K age took over, we'll never forget the fun memories (and maximalist vibes) these stores gave us!

Take a walk down memory lane by revisiting our favorite '90s stores that will take you back in time (and make you feel old):

Getty Images

1. Party City

Our hearts are hurting because we don't understand why one of the most popular decor stores is closing. The brand was apparently facing "financial challenges," according to it's CEO Barry Litwin (via CNN). There were other issues behind the scenes, but everything trickled down to money, or a lack thereof.

It's so shocking because some of us just picked up a few holiday items from Party City this month! It was one of the stores that seemed to have everything we needed before Amazon became the mega wholesaler that it is today.

I guess this means we should've cherished Party City a little more because it's officially gone.

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2. Blockbuster

Long before streaming platforms like Netflix and Peacock existed, people used to spend Friday nights looking at rows of VHS movies to rent. If you were lucky, your parents would stop by Blockbuster before picking up pizza for dinner. It was the ultimate '90s treat…until it wasn’t.

When we want to remember what it felt like visiting Blockbuster, we fast forward to that one scene in I Am Legend where Dr. Robert Neville is going to 'rent' movies. It's a little cringe now that we think about it, but it's the closet memory we have of spending at least 30 minutes picking out the VHS or DVD to watch.

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3. Circuit City

Raise your hand if you remember getting your first CD player or computer from Circuit City. The name alone conjures fun memories of running up and down the aisles pretending we could afford all the fun electronics. We watched desktop computers slowly morph into laptops, which seemed like an exciting time. Also, some of us watched our parents lament the cost of the required Texas Instrument calculators we needed for math class.

Although Circuit City isn't around like it used to be, we'll never forget watching the world change through its eyes.

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4. Virgin Music Store

If you wanted to be a part of the cool crowd, you visited the Virgin music store. We aptly remember the neon sign and memorable displays that beckoned to us. Although we could find some of the same CDs at Circuit City, the store’s design didn’t feel stuffy.

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5. Radio Shack

This one’s personal because we stood in lines with our parents when they bought their first cell phones and DVD players. Also, one of our parents may or may not have purchased a very coveted Bratz convertible that played music from Radio Shack.

Even though it wasn’t the biggest store, it gave us a taste of what the future had for us. Little did we know we’d lose this sweet store though.

6. Border's

As much as we love recommending books from Amazon and local bookshops, we miss when Border’s was around. There’s not much to say about this store besides how grown-up we felt when our parents would let us spend time there while they shopped at their favorite stores in the mall.

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7. KB Toys

Aside from Toys ‘R’ Us, we also remember when K.B. Toys was popular. Not unlike today, there wasn’t such a thing as having too many toy stores. Sometimes we found things at K.B.s that felt like a treat. The cluttered aisles probably annoyed our parents, but we were always happy when we were allowed to pick something out.

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8. Wet Seal

Yes, Wet Seal made the list of stores we loved in the '90s. Unlike Goody’s, it was specifically geared towards pre-teens and teens who wanted to wear the latest fashions. It was one of the the places to discover your style at the time even if it meant leaving piles of clothes for weary store associates to put back (sorry!)

Though we miss it, we hope no one tries to revive it because we’re sure we’d see a few outdated fashion trends.

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9. Esprit

This was another store that screamed 'All American Teen Store.' Unlike Wet Seal, the store's layout and clothing were a little more 'sophisticated.' It spoke to teens who are now adults with a sleeker preppy style. It sounds like a reach, but it's not if you think about it. This store could give you logomania, tenniscore, or something that resembled the outfits from Saved By the Bell at the same time.

10. Goody's

Were you really a '90s kid if your mom didn’t drag you to Goody’s? Shockingly enough, we hardly ever complained because it felt like a huge store we could play in. Plus, it had clothes for everyone.

And if there were a sale during BTS season? You could always count on our moms to leave the store with stuffed shopping bags.

Which '90s stores do you wish were still open? Let us know on Facebook!