Making your lash game stronger may not seem like a pressing beauty concern, but according to a report released by The Benchmarking Co., over two-thirds of all beauty consumers purchased a lash and brow product within the last 12 months. Not all of us are #blessed with Bambi-like eyes, but luckily, there is a wide selection of products on the market that can rev your lashes up to 100. Here are some of the beauty buys that will make your wink even more alluring.
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Some of us have sensitive tear ducts that seem to get triggered if the wind blows a little too hard — which can make it so tough for those of us who love a good liquid eyeliner. Suddenly, you look like you were just sobbing about a breakup, when in reality your allergies just got the best of you, leaving streaks of eyeliner and mascara.
However, it IS possible to find the best liquid eyeliner to wear that's long-lasting, waterproof, and perfectly pigmented. Skip the hard-to-grip and smudgy products for these 7 incredible options I found. Trust, you'll barely have to reapply them throughout the day, leaving your makeup flawless for hours and hours!
The Best Liquid Eyeliner Ever!
Target
e.l.f. Expert Liquid Eyeliner (Set of 2)
This is virtually unheard of, but this is probably the best liquid eyeliner you're ever going to wear. 88% of Target's customers recommend it, feeling you're getting the best quality for your money. Though it doesn't have the highest long-lasting rating, it still gets the job done when wearers need it to.
What are customers saying about it?
e.l.f. Cosmetics
From Target:
- "i got this eyeliner like a few months ago and let me tell you its the best eyeliner I've ever got, its so easy to apply and good for beginners and STAYS ALL DAY."
- "goes on easily and dries with no cracks to create a flawless look"
- "I've used this liquid eyeliner for years- really can't beat the price!"
From e.l.f. Cosmetics:
- "It's a good liner but it does fade after about four hours so you have to touch it up."
- "It's a great eyeliner especially for hooded eyes."
- "I have tried many and these just seem to stay put and stay smooth for a long time over so many other brands."
Amazon
NYX Epic Ink Liner
There's a reason why this is considered the best liquid eyeliner on Amazon. It's the overall pick as it's been purchased over 30,000 times and has a 4.5 rating! Also, Amazon noted it's something most customers keep which speaks volumes. So, what makes it so great?
It's a matte, waterproof formula that's going to give you a long-lasting effect and it has a super short precision tip to make your lines look on point. Whether you're going for a cat-eye look or something to complete your Halloween costume, this is your best bet!
Other Popular Liquid Eyeliners
Amazon
Maybelline Hyper Easy Liquid Pen No-Skip Eyeliner
Aside from NYX's Epic Ink Liner, Maybelline's liquid eyeliner is another popular pick on Amazon. It has a similar precise tip that ensures it'll glide on easily — even if your hand isn't the steadiest. It's also hooded eye-friendly (IYKYK) which should bring a sigh of relief to anyone who's tired of seeing smudged eye makeup.
Amazon
Stila Deluxe Stay All Day Waterproof Liquid Eyeliner
This Stila waterproof liquid eyeliner is perfect for all-day wear! You can create so many looks, from lightly outlining your eyes to packing on the drama. Plus, Amazon customers love how this eyeliner allows them to get "super smooth, fine lines" with "no smudging or bleeding." Incredible!
Sephora
Glossier Pro Tip
Can I get a little commotion for his vegan liquid eyeliner? It's totally gonna become another beauty staple soon. It's easy to use and has a buildable formula that doesn't waste time drying. Did I mention it's also long-lasting? In the words of my favorite social media sound, "You better get one of these!"
Sephora
Anastasia Beverly Hills Waterproof Matte Liquid Eyeliner
It seems like the top-rated liquid eyeliners have one thing in common: they're waterproof. And this option from Anastasia Beverly Hills is no exception to that! Plus, this one claims to be highly-pigmented — which doesn't seem like a reach if you know how good Anastasia Beverly Hills' products are.
P.S. There's no parabens, phthalates, or mineral oils in it.
Sephora
One/Size by Patrick Starr Point Made Waterproof Liquid Eyeliner
Rounding this list out is this amazingly vegan liquid eyeliner by One/Size! I've already made a case for their setting spray so it doesn't surprise me that this makes other customers happy too. It glides on super smooth and fits comfortably in your hand so you won't experience a classic case of butter fingers when applying it.
It's also free of the following:
- Parabens
- Formaldehydes
- Formaldehyde-releasing agents
- Phthalates
- Mineral oil
- Retinyl palmitate
- Oxybenzone
- Coal tar
- Hydroquinone
- Triclocarban
- Triclosan
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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
The first looks at Euphoria season 3 is here, and as Taylor Swift once said, "it's been a long time coming." After literal years of delays (and different members of the production blaming each other for those aforementioned delays), the first look at Zendaya's return as Rue Bennet is finally here. And it doesn't disappoint. 
Here's your first look at Zendaya as Rue in Euphoria season 3.
Zendaya reveals her "number one duty" with 'Euphoria' season 3.
HBO/Max
Zendaya's return as Rue is one that Euphoria fans have been waiting for — especially after she won the Emmy for her performance in both 2020 and 2022 (and still holds the record for the youngest two-time winner). Rue's journey has been everything but easy, and the moody lighting overall, as well as Rue's posture and the fact her face is shrouded in shadow, emphasize that even further.
"I’m excited to see what everyone has been working on, and what the future looks like for Euphoria," Zendaya told Vanity Fair in November 2024. "My most important thing is to do justice by the people who love and care about Rue, and make sure that she’s looked after as a character. I think that’s my number one duty."
HBO told Deadlinein a statement that “HBO and [writer and creator] Sam Levinson remain committed to making an exceptional third season,” while actor Colman Domingo told GQ that Sam is "very much interested in the existential question of who we are right now. Our souls. That's what he wants to figure out with season three.”
That definitely sounds like we're in for a wild season 3.
And Zendaya's not the only cast member returning. Sydney Sweeney shared in an interview with Who What Wear that "it’s going to be very, very wild.”
Despite the time gap between season 2, which premiered in 2022, and season 3, which won't premiere until late 2025 or early 2026, Sydney says she “actually [likes] it," because a gap means "there’s so much room for growth for both me as a person and also Cassie as a character."
And Hunter Schafer believes a "beautiful" season 3 is possible.
In addition to story delays, fans also called for the series' cancellation after the passings of co-star Angus Cloud and screenwriter Kevin Turen. Hunter Schafer (who plays Jules) told Call Her Daddy's Alex Cooper that there was a sense of "anticipation" surrounding a third season, especially when whether they'd continue was up in the air.
"I think everyone feels a certain sense of anticipation for, like, if we are supposed to do a season 3," Hunter says between tears. "Obviously, I'm still coming to qualms with what's happened, and losing people that we really loved and were a part of this family and everything...I think there's a world in which we can channel that into making it a beautiful season 3."
Alongside Zendaya, Hunter Schafer, and Sydney Sweeney, we can expect to see Jacob Elordi, Alexa Demie, Maude Apatow, and Austin Abrams return for Euphoria season 3.
Stay tuned for the latest Euphoria season 3 news — and rumors that Zendaya Could Star In Cleopatra Movie From Dune Director Denis Villeneuve.
ICYMI, eyeshadow sticks are trending upwards lately, and it’s for good reason. Not only are the sticks super practical (Hello simple application!), but you can apply your latest eye look on the go and with ease. After all – who has room for an entire eyeshadowpalette and brushes in their bag? Not us!
If you’re thinking “OMG I must add this to my makeup routine,” we totally relate. Nowadays you can find eyeshadow sticks just about anywhere, but we’ve rounded up our faves to give you the best glam ever.
Laura Mercier RoseGlow Caviar Stick Eye Shadow ($32)
With over 2,000 five star reviews, it’s no wonder this eyeshadow stick makes the list. If you’re looking for a little glitz, creamy shadow is guaranteed to give you a fabulous look that lasts all day long.
Bobbi Brown Long-Wear Cream Shadow Stick ($32)
If simplicity is in your nature, then you need to check out Bobbi Brown’s nude shadow collection. Not only do they have tons of color options, but their formula is built to last through all of your day in the life shenanigans.
elf NO BUDGE SHADOW STICK ($5)
Yes, you read that right. Get one of the best shadow sticks on the market for only $5.
about-face Shadowstick ($14)
If you’re looking for a great white eyeshadow, then look no further. about-face’s Oxide Shadowstick will definitely give you the bright, clean look you’re going for.
IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick ($25)
This super blendable eyeshadow stick glides onto your lids without tugging on your delicate eye area, and is available in matte and pearl finishes. Sounds like a win-win to us.
Nudestix Magnetic Eye Color ($27)
We’ll be channeling our fave nepo baby (yes, we do mean Sofia Richie Grainge) with this product.
Sephora Collection Sephora Colorful® Waterproof Eyeshadow & Eyeliner Multi-Stick ($14)
There are so many fabulous colors to choose from in this collection. BRB while we go buy them all. 💸
Iconic London Glaze Dual Ended Eyeshadow Crayon ($30)
Get 2-in-1 with this stunning eyeshadow duo. No more lugging around eyeshadow palettes for you!
Are you all about bold makeup or prefer keeping things clean and simple? Let us know in the comments below!
Discover all the latest beauty trends with Brit + Co.
Image courtesy of Gustavo Almeida / PEXELS.
When it comes to makeup, everyone has their personal preferences. But just like how our appearances change as we age, so should our application techniques.
Let's be clear about one thing: getting older is nothing to be ashamed of. In fact, more and more women nowadays are fighting against societal norms and embracing signs of aging (hello, Pamela Anderson!), which is amazing.
Nonetheless, if you're going through the trouble of putting on makeup for work every day or getting dolled up for a date night, the last thing you probably want to do is age yourself unintentionally.
If you've had the exact same makeup routine since you were a teenager or twenty-something, it may be time for an update. Here are some common makeup mistakes to avoid that may be adding years to your appearance.
Scroll to see the makeup mistakes that are totally making you look older.
1. Not Using Primer
A good primer helps create a smooth base for makeup application, minimizing the appearance of wrinkles and allowing your products to glide on effortlessly.
So, if you skip this critical makeup step, your products may just settle into any fine lines (think on your forehead, near your mouth, or at the edges of your eyes).
There are plenty of primers available on the market that offer various effects, such as a matte finish or a dewy glow. We recommend opting for a formula that's specifically designed for mature skin to fill in and blur fine lines.
2. The Finger Application Method
Beauty blenders and other modern makeup tools obviously weren't around decades ago. Even so, the classic finger application method may be aging your skin.
While using your fingers can be a quick and convenient way to put on products like foundation or blush, it can transfer bacteria to your face. Moreover, tugging and pulling at your skin with your fingers on a daily basis might contribute to skin sagging over time.
The best way to blend your makeup is with a damp sponge. By keeping your sponge moist, you'll get a smoother application and prevent the tool from soaking up too much product.
3. Overdoing Your Brows
It's true that eyebrows can thin as women age, and defining your brows may help brighten your face and make your eyes seem bigger.
At the same token, though, you should avoid overdoing it. In 2016, heavily outlined and filled-in eyebrows were extremely "in." Contrary to this trend, mature faces benefit the most from a more natural look.
You can definitely still use an eyebrow pencil to fill in any sparse areas. Just avoid making your brows look too bold or heavy. Lighter, feathered strokes are the way to go, as you can always build up the pigment gradually.
Then, once you're satisfied with the shape, lock your brows in place with a clear brow gel.
4. Going Heavy With Eyeliner
If you want your eyes to appear more open and awake, light eyeliner should be your go-to.
Heavy, black eyeliner, especially on your lower lash line, may cause your lids to look tired or droopy. So, to maintain a fresher appearance, say goodbye to eyeliner under your eyes. Then, for your upper lash line, swap out your black liner for a softer shade of brown.
You can even use a smudge brush to blend it out as opposed to going heavy-handed with a thick line from the start. This will leave you with a more subtle and lifted effect.
5. Using The Wrong Under-Eye Concealer Shade
If you regularly wear makeup, then concealer is probably a staple in your routine. However, many women make the mistake of using a concealer shade that's too light and think it'll erase any under-eye darkness.
Unfortunately, the opposite tends to happen. Instead of brightening up your under-eye region, the area will look chalky, and your fine lines and dark circles may become exaggerated.
As a rule of thumb, you should select a concealer that's only one shade lighter than your skin tone to achieve a natural brightening effect. Warming up the product on the back of your hand can help you blend it more smoothly as well.
6. Applying Plenty Of Powder
After you apply your liquid products, it may seem logical to lock your makeup in with a setting powder. However, a little goes a long way, and using too much can quickly make you look older by giving your skin a drier appearance and accentuating any fine lines.
Our advice? Skip compact powders and use loose powder instead. Also, use a big powder brush to apply it rather than flat fabric puffs to avoid caking the product onto your skin.
7. Being Heavy-Handed With Blush
It's natural for our faces to slim out as we age. In response, many women rush to apply more blush in hopes that their cheeks will appear fuller and more youthful.
Yet, when applied too heavily after the rest of your makeup is finished, blush can have the opposite effect. The bright pigment may draw even more attention to mature cheeks and cause you to appear older.
The key is to apply a cream blush earlier in your routine, specifically before you put on any foundation. This will make your skin look rosy and glowy without the flush becoming too overwhelming.
8. Using Dark Contour Shades
Finally, there's nothing worse than trying to contour your face and realizing you've been left with a ton of dark, unblended streaks. Improper application techniques are sometimes the culprit. But, more often than not, the issue is that you're using a contour shade that's simply too dark for your skin tone.
Instead of sculpting your face, the darker hue can appear harsh and sunken, making you look more mature. So, if you want to contour, make sure you select a product that's only two shades darker than your true skin tone, with a formula that's lightweight.
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Purses are elemental to putting together a good outfit, though there are some designs that you don’t want to be caught carrying in 2025. As far as purse trends go, you may not realize your everyday crossbody or tote is downright outdated.
Luckily, I’m here to note 4 out-of-style purse trends to help guide your accessorygame this year! Of course, please take these outdated purse trends with a grain of salt – personal style is personal for a reason, and you can always rock items that others might think are distasteful.
Scroll on for 4 “outdated” purse trends you shouldn't be buying in 2025.
1. Super Tiny Purses
Jacquemus
Jacquemus The Chiquito
Micro purses definitely had their moment once Jacquemus' The Chiquito came on the scene. Even though super tiny purses are super cute, I have two bones to pick with them.
First, I think their small silhouettes are not flattering at all – they can throw off the proportions of your ‘fit so easily.
Kurt Geiger
Kurt Geiger Micro Kensington Drench Bag
Secondly, these bags are not even practical! A single credit card and a lip balm is truly all these little guys can manage.
Perhaps that’s all one needs at times, but as someone who likes to tote around many, many trinkets, big bags are where it’s at from a practical standpoint. You’re likely going to get some funny looks if you step out with a micro purse in 2025.
2. Old School Vera Bradley
Etsy
Vera Bradley Versailles Saddle Up Quilted Crossbody Bag
These paisley-patterned bags were everything to me – in 2013, that is. If you’re still rockin’ a Very Bradley purse (bonus points if it’s in one of their retired colorways), I’m here to remind you that they were in their heyday over a decade ago. Sorry!
Vera Bradley
Vera Bradley Original Zip Hipster
Although cozy, easy to wear (not so much to pair), and easier to wash, these cotton purses look undoubtedly tacky if you’re wearing them in 2025.
3. Overly-Monogrammed Purses
Louis Vuitton
Louis Vuitton Neverfull
It seems that quiet luxury is still the name of the game when it comes to current purse trends, which means bags plastered with brand logos have gotta go in 2025. You’ll surely recognize the Louis Vuitton Neverfull and its endless logos. I say ditch it!
Michael Kors Outlet
Michael Kors Jet Set Large Printed Logo Crossbody Bag
Michael Kors and Coach are a couple more brands that don’t shy away from large and – might I say – tacky logo prints. Instead, reach for a sleek, no-fuss purse that’ll be way easier to pair with your wardrobe.
4. Woven Purses
Anthropologie
The Mini Brigitte Satchel by Melie Bianco
Woven bags have so much going on visually that they can distract from your overall look. Though styles like this Anthropologie bag popped off several years ago, the past is the past for a reason.
Quince
Quince Italian Leather Small Handwoven Tote
You can find woven bags in all sorts of shapes and sizes, but I have to rule all of them out as total ‘skips’.
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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.