10 Pinterest Secrets to Help Build Your Business

Love using Pinterest to find drool-worthy recipes, unique home decor ideas, and easy-to-follow fitness plans? We do too! The beloved visual discovery engine is also a game changer when it comes to planning parties and picking out the perfect present. Even more, Pinterest is a powerful business tool, helping side hustlers and entrepreneurs find inspiration and connect with people to grow their companies. We caught up with the Pinterest team to learn which business features are worth paying attention to and how to smartly Pin for professional success.

4 Business Pinterest Features You Need to Know About

1. Business Profile: “To make it even easier for businesses to connect with their ideal customers, we’ve launched a new business profile that offers businesses more control over how their brand appears on Pinterest,” the team offers. What sets this profile apart? For one, it has a cover image that’ll help you highlight content you want your customers (or potential customers) to see first. You can also show off your newest Pins and spotlight chosen boards. “At the very top of the profile, you’ll also see a new helpful stat, your monthly viewers,” the team tells us. “This shows the total number of people who saw your business Pins in the last 30 days, which will help you understand how far your influence extends on Pinterest.”

2. Business Metrics: It’s all about the numbers! For small-business owners and side hustlers, keeping your pulse on a few key metrics will paint a helpful picture of how people engage with your content. This knowledge can guide you in making decisions about how you Pin. The team explains, “We’ve introduced a feature that allows businesses to access valuable metrics right on their Pins; when you visit your Pinterest for Business profile, you’ll see a stats icon on each of your Pins. This is visible only to you and offers a preview of that Pin’s total engagements. Use this feature to quickly scan Pins and see which is getting the most engagement, or click on the stats icon to get even more info, like how many times the Pin has appeared on Pinterest, as well as the number of close-ups, clicks, and saves it got.” With stats like these, it’ll be a breeze to know which Pins are helping you meet your biz goals.

3. Following Tab: “Since one of the best ways to discover new ideas is to see what people and brands who share your taste are saving, we’ve introduced the Following tab. This is a place focused entirely on the people and boards you follow on Pinterest,” the team tells us. We love the new tab because it lets your business followers see recent Pins in the order that they’re saved, which means that your followers will get a first look at what you like and find inspiring. “The more people engage with Pins, the more that Pin gets shown in other places across Pinterest — like search results, feeds, and recommendations — for millions of other Pinners to discover,” they say.”The Following tab also has built-in ways for people to find new profiles to follow, which will help you build an even bigger, more engaged audience on Pinterest for your business.”

4. Promote Button: Once you’re in the habit of Pinning great content for your passion project or small business, you’ll be in tip-top shape for promoting your Pins. Luckily, upping your game on Pinterest isn’t hard to do; you can use the Promote button to set up a Promoted Pin in as little as nine seconds! “When you’re running a business, time is limited,” the team says. “This is why we’ve made it easier to fit advertising on Pinterest into busy schedules.”

6 Ways to Create Business Pins That Stand Out

Want your business Pins to stand out from the rest? Here are six secrets the Pinterest team promises will help you shine.

1. Pin early. “People start looking for things on Pinterest well in advance of their planned event or activity, so start Pinning early,” the team offers. The magic number is about 45 days in advance.

2. Use an eye-catching image. “Lifestyle images are often more effective and attention-grabbing than product shots,” Pinterest tells us. Make sure your Pins are high-resolution and high-quality, and steer clear of busy shots and graphics.

3. Get the ratio right. To ensure that your biz Pins look their best, get the aspect ratio right. “The ideal aspect ratio for a vertical Pin is 2:3, which is 600px wide by 900px high. Square images — 600px wide by 600px high — can work well too,” the team says. “Pins longer than 1560px high will get cut off, and people will only see the entirety of the Pin when they tap it for a closeup.” Good to know: Pinterest optimizes Pins that fit within these aspect ratios, which will help you earn more eyeballs.

4. Clarify with your copy. Does your Pin tell a story? Create great content with copy, such as headers, a subhead, or annotation. A description is key too. “When someone taps a Pin for a closeup, they’ll see your description,” the Pinterest folks tell us. “A good description can make your Pin more compelling and actionable. If your objective is to drive clicks, use the description copy to hint that there’s more to see on your website. A strong call to action — like ‘shop,’ ‘make,’ ‘find,’ or ‘buy’ — will encourage people to take the next step.”

5. Be tasteful with branding. “Make sure people are aware of your brand but don’t overdo it!” the team cautions. “Choose between a product shot or a logo, but try not to use both on the same Pin.”

6. Think about search. “Ensure your Pins show up in relevant searches by using an image, title, and description that match the keywords you’re targeting,” Pinterest suggests. “To do this well, think about when you want your Pin to appear and who you want to see it, and don’t use keywords that aren’t relevant to the Pin.” For example, if you’re a beauty company that wants to surface a spring makeup Pin, use words like “spring,” “bronzer,” and “blush.” Easy-peasy.

Do you use Pinterest for your side hustle or business? Share your best tips with us on Twitter @BritandCo!

(Photos via Pinterest; featured photo via Getty)

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

Halloween is on its way people! With just a handful of weeks to go, it's crunch time to find a costume and figure out what you'll be doing the night of October 31. Whether you're throwing a Halloween party and still need to figure out a food and drink recipes or you need a fun dish to bring to the one you're attending, these quick and easy Halloween snacks are here to help! After all, you don't want guests to be left hangry – that would be frightening. Have no fear! We have some last-minute Halloween snacks that are fast, festive, and tasty AF.

Brit + Co

Mummy Jalapeño Poppers

This savory Halloween snack can be made as spicy as your guests want it – just scoop a little or all of the jalapeño seeds out before stuffing these 'mummies' with cheese and wrapping them in store-bought crescent roll dough.

Brit + Co

Deviled Egg Brains

Your party pals will definitely be freaked out by this bite! Red food coloring aids in turning traditional deviled egg filling a spooky pink color.

Half Baked Harvest

Sweet and Salty Healthier Caramel Apples

Made without any processed sugar, these caramel apples require just a few ingredients: apples, maple syrup, honey, cream, vanilla, chocolate, and flaky salt.

A Spicy Perspective

Halloween Popcorn Mix

This candy-coated bowl of popcorn loads up on festive accoutrements like candy corn, pumpkins, and Halloween sprinkles.

Salt & Lavender

Halloween Puppy Chow

Add Halloween-themed sprinkles to some classic Chex mix for a spooky seasonal snack.

Handmade Charlotte

Monster Party Bark

Melt a few chocolate bars with some pretzels, candy eyes, and coconut flakes for a salty-sweet Halloween snack that will be ready in only three minutes.

Sally's Baking Addiction

Halloween Pretzel Bites

Just place small pieces of chocolate on top of pretzels, heat them long enough for the chocolate to soften, then lightly place a candy corn on top. Viola! Simple, tasty treats with a twist – and no tricks!

The Healthy Family and Home

Chipotle Pumpkin Hummus

We don't know anyone who doesn't love hummus. This quick dip can be served with crackers or veggies for a healthy Halloween party snack.

Crowded Kitchen

Halloween Pumpkin Covered Strawberries

If you have some strawberries on-hand, this recipe is made even easier. Just grab some orange candy melts and decorate away!

Polka Dot Chair

Caramel-Dipped Marshmallows

Simply dip marshmallows in caramel, then cover them in some cute holiday sprinkles for an easy treat that everyone won't stop snacking on.

Skinnytaste

Banana Boo Pops

Put a festive touch on the classic frozen chocolate “boo-nana" by giving them a ghostly makeover. The only heavy lifting you'll have to do for this recipe is let them sit in the freezer for a bit.

Delia Creates

Spiderweb Pretzels

Melt some chocolate, then swirl it over pretzel sticks for a spooky spiderweb-like snack. These could be served alone, or on a cake or ice cream.

Completely Delicious

Halloween Candy Bark

Whether you're using new or leftover Halloween candy, this bark recipe is super simple.

Home Made Interest

Apple Kabobs

Buy a package of pre-sliced apples, then dip them in chocolate and caramel for an easy alternative to a favorite Halloween pastime. Plus, they're just easier to eat!

Suburbia Unwrapped

Candy Corn Fruit Parfait

For a sweet treat that's still healthy, skip the candy corn and cut up some colorful fruit in its place.

This Wife Cooks

Sweet and Salty Pumpkin Seeds

For flavors both sweet and salty, these pumpkin seeds can be made in a jiffy.

Miss Candiquik

Strawberry Ghosts

Dip some strawberries in white chocolate, then give them chocolate chip eyes and a mouth for these cute and tasty snacks.

Bren Did

Tangerine Pumpkins

Peel a few tangerines and place a small piece of celery in the middle to make these tangerine pumpkins. Bonus: these can definitely double as the perfect kid's snack for school.

Feel Good Foodie

Witches' Brooms

To make these adorable 'brooms,' you'll push a pretzel in the end of a sliced string cheese stick.

Culinary Hill

Halloween Walnuts

These nutty little guys are the perfect snacking companion for the holiday.

Averie Cooks

Loaded Halloween Cream Cheese Brownies

These super soft and gooey brownies are the ultimate snack that'll melt in your mouth. They're perfect for anyone who has a sweet tooth and loves a combination of fudge, oreo cookies, and cream cheese. Plus, you'll taste a hint of vanilla extract in it that serves as a nice surprise!

Completely Delicious

Halloween Candy Bark

Looking for chill Halloween snacks to munch on throughout the day? Make this holiday candy bark that has all the makings of a trick-or-treat explosion. You'll need everything from bittersweet chocolate to your favorite Halloween candies for this fun recipe.

Kathryn's Kitchen Blog

Halloween Popcorn Mix

Got a taste for something that involves trail mix and popcorn? This Halloween snack has your name written all over it! It takes less than an hour to perfect and involves popcorn, a little sugar, honey, salt, and more delicious ingredients! In our mind, it's the perfect sweet and salty treat you'll want to recreate every season!

What are some of your favorite Halloween snacks? Let us know in the comments, and join our newsletter for more holiday inspiration!

This post has been updated with additional reporting by Meredith Holser.

Pinterest has a way of capturing my dream aesthetic – the way I want to dress, decorate my home, feed my friends and family, and travel. It's not only creatively inspiring, but it's also introduced me to some cool smaller brands I might not otherwise have discovered. Lately, I've been in a Pinterest mood, and rediscovered the site not just as an inspo tool but also as a shopping one. Here are 18 decor items, fashion pieces, and one delightful recipe I'm coveting right now.

Round House

Grazie Mille Plate

Even if I had to forgo any European travel this summer, I can still entertain like I'm on the Amalfi Coast. These classic Italian word plates made in new bone china were designed by Sydney-based artist Daimon Downey and are dishwasher, microwave and food safe, with a small rim to keep sauces from spilling. Bella!

Nordstrom

Misette Jardin Stripe Linen Napkins, Set of 4

Along the theme of outdoor entertaining, these scalloped linen napkins are so sweet and charming and way better than disposable ones. I want them in all the colors!

Modern Munchkin

The Typeset Co. Magnetic Letters, 200 pcs

Fun for kids and adults, I want these 1-inch magnets for my fridge to share silly messages with my daughter.

Winters Moon

Winter's Moon Japanese Storage Box

Storage is not the most exciting thing to have to buy, but it's so essential so you might as well add a splash of color. These boxes, designed in Denmark and made in Japan, are made of a better quality plastic, built to have a long life, is food safe, touch and scratch resistant, and mould and sun resistant.

Coming Soon New York

Swell Wall Catchall

This wave-shaped piece by Anna Dawson is perfect for an entryway and is both functional and a work of art.

Urban Outfitters

UO Mono Portable Lamp

We have a couple portable lamps at home and I love them for reading or bringing outside. This sleek table lamp with a bubblegum-shaped shade rotates to illuminate every angle, and is rechargeable via USB.

Spoonflower

Spoonflower Floral Checkerboard Wallpaper

Love the idea of this removable wallpaper with a retro vibe, designed by Michelle Parascandolo, as an accent wall in my daughter's room too. Instant happy!

Society of Wanderers

Society of Wanderers Striped Sheets

Pinterest is very aware that I am into stripes right now. These 100% French Flax linen sheets become softer over time and require no ironing, win-win!

Etsy

Etsy Scalloped Stripy Matchstick Pot

These scalloped match stick holders would be so cute as wedding favors or gifts or just sprinkled around the home. They've been hand-cast using white marble Jesmonite, creating a luxe sparkly effect.

Half Baked Harvest

Strawberry Chamomile Naked Cake Recipe

I'm growing strawberries in my garden for the first time this summer so we'll see if they are up for the task of gracing this adorable cake from Half Baked Harvest come August (my birthday month!).

Studio Opal

Le Bon Shoppe Boyfriend Socks

I've been playing around with calf-length socks recently and I adore this brand, and these colors!

Mille Francoise

Mille Francoise Skirt in Monaco Stripe

I tried on a skirt similar to this and still regret not getting it. I love the Mille brand, such good quality, and this cotton skirt is a perfect summer staple.

Coming Soon New York

Thomas Fuchs Melamine Plates

Back to outdoor parties! These handmade melamine plates are dishwasher safe and make a colorful statement on your indoor or outdoor table.

Trouva

Glass Tealight Lanterns

Another addition to my outdoor space are these modern tea light lanterns – will be buying as soon as I finish this article.;)

Anthropologie

Anthropologie Sandira Waffle Dishcloths, Set of 6

Call me strange, but I have a fetish for fancy dish towels, cloth napkins, and washcloths. They're sort of an affordable luxury, right? These Sandira Waffle dishcloths are made in a waffle-textured fabric and the pom-poms are the cutest!

Magill Clothing

Magill Tres Bien Sweatshirt

I'll be watching plenty of the Olympic Games in Paris this summer so why not represent with this "very good" crewneck sweatshirt in vintage ivory.

Etsy

Etsy 6-Inch House Numbers

House numbers can make such a difference in your curb appeal for a minimal cost. I love these red and Deco-inspired numbers, so unique!

Otto Tiles

Otto Tile Blue Marine Stripes Zellige

These Moroccan handmade zellige tile are perfect for walls, floors, indoors and outdoors. I've been looking to someday tile my stair risers for a creative twist (plus, the white paint constantly gets dirty). These are on my list!

Subscribe to our newsletter to shop more design inspiration!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Lead image via Pinterest

Now that fall is officially in full swing, there’s a lot of seasonal traditions to look forward to, like apple picking, enjoying pumpkin spice lattes, or perfecting Taylor Swift’s famous chai sugar cookie recipe. But in recent years, a new Halloween trend has taken social media by storm – boo baskets. Whether you’re planning on crafting the perfect basket for a loved one, or you have no idea where to start, here is a guide that will help you get on the right track.

What Are Boo Baskets?

Reine Jalloul

Boo baskets are Halloween or fall-themed gift baskets typically filled with candy, seasonal decorations, and fun crafts that you can surprise your significant other with to celebrate the season. While videos of this trend usually show people giving their baskets to their “boo” (pun intended), it’s not limited to just your partner. You can also make one for your friends, your parents, your kids, or even your pets if you wanted to!

What Do You Put In a Boo Basket?

Sarah Barna

Just about anything can go in a boo basket! If you’re creating a basket that’s specific to your loved one’s interests, the possibilities of what you can include are endless. But based on countless TikTok videos and Instagram reels posted about this trend, the general formula for a basket that I’ve noticed includes a cozy item, a mug, a fall-themed drink mix, snacks or candy, a stuffed animal, and (of course) a basket big enough to fit everything!

First, The Basket

Amazon

Technically, any big basket or container could be used to hold your boo basket items. However, if you’re the kind of person that likes to go all out when gift-giving, I would recommend a Halloween-themed basket like the Andemie Halloween Collapsible Organizer from Amazon. Not only does this basket come in multiple colors and patterns, you can easily flatten the basket and store it anywhere you want, so you can reuse it next fall.

Candles, Body Care, Sweaters & More … A Cozy Girl’s Galore!

Cora Pursley

Everyone has their own preferences when it comes to getting all relaxed and comfortable, especially on a chilly, rainy fall day. Personally, there are three essential elements to my lazy days – an oversized sweater, some gourmand scented body care, and a candle that makes my entire apartment smell like walking into a bakery. If this sounds like you, here are some of my favorites.

Etsy

This sweater from the LoveStitchesCo shop on Etsy has quickly become a staple to my “lounging around” outfits this season, and for a good reason. For only $26, this sweater is made out of 100 percent cotton, has a wide size range available (S to 3XL), and can be customized to whatever color you’d like. Plus, the embroidered design is absolutely adorable; who doesn’t love ghost kittens?

Sol de Janeiro

As the weather gets colder, many people (like myself) opt to swap their perfumes and scented lotions from fruity and tropical notes to warm and edible notes like vanilla, caramel, honey and chocolate. If you’re looking to spoil your boo basket recipient who likes these kinds of scents, Sol de Janeiro recently released a limited edition body cream in one of their best-sellers, Cheirosa 71. Fragrance notes of caramelized vanilla, white chocolate and toasted macadamia nut will have you smelling like a snack (literally), while moisturizing ingredients like macadamia seed oil and tucumã butter will keep your skin feeling silky smooth.

Bath & Body Works

If you’re a candle lover, then you already know that the best place to find candles for every season is at none other than Bath & Body Works. Sure, there are plenty of pumpkin scented candles to try, but if you’re looking to include something in a boo basket that screams fall, Autumn Chai is the perfect option. This three-wick candle has notes of cinnamon chai, French vanilla, and caramel – a great combination if you’re looking for something cozy, but not too overwhelming.

Drink Mixes

Target

Hot chocolate is one of the quintessential cold weather beverages, but if you want to be more creative with your drink choice, Target’s Favorite Day brand has a spooky-themed hot cocoa mix that would be a great addition to your boo basket. One box comes with two cocoa mixes and a marshmallow confetti mix shaped like beakers you can find in a science laboratory, and when combined with warm milk, changes to an orange or green color. How cool is that?

And Of Course, A Mug To Match

Target

You got the perfect fall drink for your boo, but what mug would go with it the best? At this stage, I think this is where you get something that is the most personable to your boo basket recipient. You could include a mug that matches their career or their favorite hobbies and interests. If you want to play it safe and stick with a Halloween theme, this 15 oz ghost mug from Target is spook-tacular!

Plushies Make Everything Better

Warmies

Who says that stuffed animals are just for kids? Not only are they fluffy and come in all shapes and sizes, giving a stuffed animal to your loved one is one of the best ways to show that you care about them. As a plushie connoisseur, my go-to pick for a boo basket would be any plush, like this pink llama from Warmies. Each cuddly buddy is lavender-scented and also serves as a microwaveable heating pad that can be used to relieve stress or soothe muscle aches and pains.

Don’t Forget the Candy

Target

No Halloween basket would be complete without candy! From chocolates to gummy worms and sour WarHeads, there are so many options to choose from that it can seem overwhelming to pick just one. And if your boo basket recipient has any dietary restrictions, it can be even more difficult to find something that fits that person’s needs. My twin sister has been vegan for almost five years, and before we both moved out from our parents’ house, these dark chocolate coconut bars from Unreal were a staple snack for the whole family. Not only are these bars certified vegan and gluten-free, each bar only contains three grams of sugar and three ingredients – coconut, cassava syrup and dark chocolate. As someone who isn’t vegan, trust me when I say that when you try these, you won’t want to go back to the name-brand chocolate.

Looking for more fun Halloween trends? Sign up for our weekly newsletter so you never miss a thing!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This article has been updated.

If you haven't yet seen the Netflix phenomenon Stranger Things, first of all, whaaat? And second of all, head to Netflix right now (after reading this post I mean) for a serious binge. Stranger Things is amazing for so many reasons. It's not only suspenseful and exciting, but it's also perfectly cast with the sweetest child actors and is wonderfully nostalgic.

Despite the fact we're waiting for Stranger Things 5 (and potentially Eddie Munson) to arrive on Netflix, the first season will always have a special place in our hearts. There is something that's iconic, nostalgic, and classic about it and we just cannot get enough. If you feel the same way, add this Stranger Things costume to your Halloween costume rotation!

Eleven 'Stranger Things' Costume

Brit + Co

Of all the outfits, I was most nervous about Eleven’s pink dress. I really lucked out finding this one at my local thrift store. I tucked a white collared shirt I found from the Brit + Co closet underneath.

Brit + Co

The striped crew socks were from Uniqlo (alternate here) and former visual designer Rosee brought her own sneakers and jean jacket. I tried putting a bald cap on Rosee, but instead of looking mysterious like Eleven, it just looked awkward. We decided to put a blonde wig on her and kept it looking messy and fake to perfectly encapsulate Eleven's faux hair.

Brit + Co

Leggo my Eggo.

Brit + Co

“No.”

Mike Wheeler Costume

Brit + Co

I got Mike’s vintage polo shirt and jacket at a thrift store. Former UI Designer/Engineer Scott brought his own jeans and sneakers. To convince people of your Mike-ness, grab a PARTY ZONE Short Black Wig from Amazon.

Brit + Co

Meet Mike Wheeler. He’s the type of person who would go to the Upside Down for his friend. Plus, he toasts the best Eggos ever.

Lucas Sinclair Costume

Brit + Co

I dressed former VP of Strategy, Baldwin, in a vintage striped polo and a maroon jacket, both of which I found at a thrift store, and in a black backpack. Baldwin brought his own jeans, boots and modeling chops. I didn’t add Lucas’s camo headband this time, but you can easily find a scrap of camo fabric at any fabric store to tie around your forehead.

Brit + Co

Meet Lucas Sinclair. He’s a skeptical but fiercely loyal friend. He also has great tree-climbing and binocular skills.

Dustin Henderson 'Stranger Things' Costume

Brit + Co

Dustin’s vintage t-shirt and jacket were awesome thrift store finds. I bought former Editor Trevor a Curly Wig and Mesh Trucker Hat on Amazon. Trevor brought his own sneakers and shoes. We struggled a little with creating Dustin’s missing teeth, but in the end, we stuck some black construction paper over Trevor’s front teeth. The construction paper lasted for the photoshoot, but for a long Halloween night, you may want to try something else. If you find a great way to black-out front teeth, let me know!

Brit + Co

Meet Dustin. He’s known for his expert compass reading and sweet toothless grin.

Brit + Co

Stop fighting guys!!!

Brit + Co

Friends don’t lie.

Barb and Nancy Costume

Brit + Co

Oh, Barb… she may be one of the most tragic characters in Stranger Things. For the most part, it seemed like she only had Nancy looking out for her. Though flawed, Barb and Nancy’s friendship was super strong, and you can tell that they really cared for each other.

Barb Holland Costume

Brit + Co

Amazingly, Barb’s costume was the trickiest to put together. I went to three different stores before finding these high-waisted jeans at Ross. I bought Barb’s ruffled pink button-down from a thrift store and you can grab a red RicHyun Natural Layered PixieWig and Dollger Clear Lens Non Prescription Eyewear from Amazon. Former Planner Micaela brought her own white sneakers and Barb-ness.

Brit + Co

“Nance, seriously, you’re going to be so cool it’s ridiculous.”

Nancy Wheeler Costume

Brit + Co

Nancy has a lot of variation in her wardrobe, but for this costume, I decided to go with the outfit we see her wear to school in the first episode. I found Nancy’s striped sweater, skirt, and white tights at Forever 21. I got the black flats from a thrift store. Former Beauty Editor Misty pinned back former Associate Creative Director Roxy’s bangs and gave her rosy cheeks and berry lips to complete Nancy’s sweetheart look.

Brit + Co

“Barb? Barb?”

Brit + Co

“Ooh, all my boys are here.”

Steve Harrington Costume

Brit + Co

At the beginning of Stranger Things, I was put off by Steve Harrington. I was like, “Nancy, he’s a tool!” But as the show progressed, Steve grew on me more and more. For his costume, I just bought this blue crew-neck sweater from a thrift store. Our model Johnny brought his own jeans, sneakers, and coiffed hair.

Brit + Co

“You’re an idiot, Steve Harrington.” “You’re beautiful, Nancy Wheeler.”

Brit + Co

Hey, who’s the guy taking pictures of us?

Jonathan Byers Costume

Brit + Co

For Jonathan’s broody look, you can use the same PARTY ZONE Short Black Wig from Mike's costume. Misty added oil to the wig and trimmed parts of it to make it look greasy and emo. I also bought a t-shirt and dark sherpa jacket from a thrift store. Former Channel Marketing Associate Sean brought his own sneakers and jeans.

Brit + Co

“I don’t like most people…”

Brit + Co

“Well I was just starting to think you were okay…”

Brit + Co

Team Steve or Team Jonathan?

Group 'Stranger Things' Halloween Costume

Brit + Co

Let’s get the whole gang together!

Brit + Co

The demogorgon!!!

Brit + Co

Eggos on Eggos on Eggos.

Brit + Co

How will you and your gang dress up for Halloween? Tag us with you Stranger Things costumes on Instagram and check out our Pop Culture Halloween Costumes, TV Halloween Costumes, and other Group Costumes on our Halloween page!

Netflix

DIY Production + Styling: Irene Lee

Makeup: Misty Spinney and Micaela Friedman

Photography: Kurt Andre

Models: Rosee Canfield, Scott Gamble, Baldwin Cunningham, Trevor Tillman, Johnny Walker, Roxy Taghavian, Sean Griffis, and Micaela Friedman

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.