What’s your favorite Whole Foods’ Amazon Fresh buys? Let us know @BritandCo on Twitter!
What’s your favorite Whole Foods’ Amazon Fresh buys? Let us know @BritandCo on Twitter!
(Photos via Amazon / Whole Foods)
Black Friday will be here before you know it, with thousands of retailers flaunting their best deals of the year. We're shoppers at heart, so you know we're already scoping out 2024's offerings! Given that the list of stores and brands hosting Black Friday and Cyber Monday sales this year is essentially endless, we're weeding out only the best deals from the places you love to spend (and save). From beauty faves like Dieux and Kiehl's to home goods from Amazon and Walmart, these are the Black Friday deals you simply can't miss.
What is Black Friday?
Kaboompics / PEXELS
Black Friday is the Friday after Thanksgiving that typically signifies the start of holiday shopping season, though many retailers have started to launch their Black Friday deals earlier year over year. A lot of the deals that stores and brands offer during Black Friday outpace their other sales events (such as Memorial Day and Labor Day) in terms of savings.
What is Cyber Monday?
Cottonbro Studio / PEXELS
Cyber Monday is the Monday after Thanksgiving that highlights savings and deals online as opposed to in-store offers. It's one of the busiest times of year for online shopping.
When's the best time to shop for holiday gifts?
Vlada Karpovich / PEXELS
We're big believers that it's never too early to start shopping for holiday gifts. The sooner you shop, the better, so you can check everyone off your list ahead of the busy holiday season and have some peace of mind once the real festivities start! Plus, if you're shopping online, starting early gives you ample time to wait for items to be shipped and delivered to your door. If deals and savings are what you're looking for, Black Friday and Cyber Monday offer some really great opportunities.
What's the best thing to shop for during Black Friday and Cyber Monday?
Kaboompics / PEXELS
The best thing to shop for during Black Friday deals and Cyber Monday promotions really depends on what your needs are as well as the items you're scoping out to treat yourself (or the people you're gifting for the holidays). Typically, big-ticket items like home appliances, tech products like earbuds, laptops, TVs, and tablets, and luxury self-care tools are heavily discounted during this time.
Beauty Sales
Amazon
Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Brightening Serum
Bliss
When: November 20-December 17
What: 20-30% off select products
Ulta
Perricone MD High Potency Hyaluronic Intensive Hydrating Serum
Ulta
When: Now-November 23
What: Weekly deals on skincare, makeup, hair care, and fragrance.
IT Cosmetics
IT Cosmetics CC+ Cream Full-Coverage Foundation with SPF 50+
IT Cosmetics
When: November 23-December 3
What: 30% off sitewide (loyalty members get 35% off)
Amazon
Kiehl's
When: November 21-December 2
What: 30% off site-wide and 50% off select items on November 26 only
Moroccanoil
Moroccanoil Original Treatment
Moroccanoil
When: November 25-December 3 (rewards members will have early access to the sale on December 2)
What: 25% off sitewide
NOYZ
NOYZ
When: November 28-30 and December 1-2
What: 25% off sitewide and a free baseball cap on purchases over $55 on November 28-30, 25% off sitewide and a free candle on purchases over $55 on December 1-2
Dieux
Dieux
When: November 29-December 2
What: 30% off original price items, 20% off single items, and a free Mini Slugging Kit on orders over $30
Fashion Sales
Amazon
Dream Pairs Genuine Suede Classic Platform Boots
Dream Pairs
When: November 21-December 2
What: 20-40% off select styles on the Dream Pairs site and Amazon
Showpo
Showpo
When: November 22-December 3
What:
- Black Friday early access (November 22-24): 25% off sitewide
- Black Friday (November 27-29): 25% off sitewide
- Cyber Weekend (November 30-December 1): 25% off almost everything and 40% off bestsellers
- Cyber Monday (December 2-3): 25% off almost everything and 40% off bestsellers
Franco Sarto
Franco Sarto Jaxon Mid Calf Boot
Franco Sarto
When: November 23-December 3
What: Up to 70% off + free shipping
Oomiay
Oomiay
When: November 28-December 2
What: Free exclusive jewelry pieces (up to 5) with every item purchased on November 28-December 1 and up to 50% off your entire order on December 2 only
Home Sales
Revival Rugs
Revival Rugs
When: November 14-December 2
What: Scaled discounts automatically applied at checkout:
- 15% off $250-500
- 20% off $500-999
- 25% off $1,000-1,999
- 30% off $2000+
Walmart
Samsung 55” Crystal UHD 4K Smart TV
Walmart
When: November 11-December 1
What: Walmart is breaking up their Black Friday and Cyber Monday deals into two events.
- Event 1 deals begin online on November 11 at 12 p.m. ET exclusively for paid Walmart+ members and 5 p.m. ET for all customers.
- Event 1 deals begin in stores on November 15 at 6 a.m. local time.
- Event 2 deals begin online on November 25 at 12 p.m. ET exclusively for paid Walmart+ members and 5 p.m. ET for all customers.
- Event 2 deals begin in stores November 29 at 6 a.m. local time.
- Cyber Monday deals start online on December 1 at 5 p.m. ET exclusively for paid Walmart+ members and 8 p.m. ET for all customers.
Amazon
TheraGun Sense Percussion Massage Gun
Amazon
When: November 29 and December 2
What: Amazon will feature "tons of great deals across all different categories."
Subscribe to our newsletter to shop even more Black Friday and Cyber Monday deals!
Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
If you love Gilmore Girls, then there's a very good chance you really love Luke Danes. Not only is he handsome, but his snarky realism is the perfect balance for Lorelai's chaotic, emotional idealism. But even though Luke is Lorelai's perfect match, one Reddit user thinks that there's another GG character who would make the ultimate stepdad for Rory: Max Medina.
- While Luke was the perfect match for Lorelai, fans think Max would have been a better stepdad for Rory.
- Max was honest and a great communicator.
- He also would have helped Rory during that Gilmore Girls season 5 spiral.
Do Lorelai and Max get married on Gilmore Girls?
Warner Bros. TV
Lorelai and Max are engaged during Gilmore Girls season 1, but Lorelai ends up calling off the wedding. But while we're over the moon when Lorelai and Luke finally get together, some GG fans wish Max had stayed in Rory's life.
"I’m just going go say it — if Lorelai had ended up with Max, Rory would have been a much more successful adult," Reddit user @StregaCagna says. While Max wasn't Lorelai's perfect match, his particular mix of honesty and kindness would have been so good for Rory. "Those traits, combined with his background as an English teacher, would have meant he absolutely would have been straight with Rory on so many things. Like, can you just imagine how he would have reacted to Jess? Logan? Her dropping out of Yale? Her floating around in her 30s?"
Honestly, if the Gilmores (Richard and Emily included) didn't tiptoe around so many issues, and felt comfortable being vulnerable and honest with each other about the hard stuff, I think a lot of the characters' problems would have been solved. And Max's ability to tell the truth in love would have been a breath of fresh air! He wouldn't have let Rory get away with anything (remember how he doesn't let her take the Shakespeare test when she's late to school?), but that also means she'd develop an insane sense of trust with him.
Neil Jacobs/Netflix
"I think she would have written her book when she did, but instead of being the Editor of the Stars Hollow Gazette, she would have been, like, the most popular English professor at Wesleyan who had a strong professional network and also wrote for The Atlantic and The New Yorker," @StregaCagna continues.
Of course, there's absolutely nothing wrong with small town papers — I love my small town paper! The root of Rory's issue is that she just completely stopped chasing her dreams, which seems to lead her to an unhappy adulthood. She's dating Paul (whom she can never remember), she's having an affair with Logan (who's engaged to someone else, ick), and she's become the kind of journalist who falls asleep on the job and doesn't have pitches prepared. I can't help but wonder if some structure during her teenage years would have set her up on a different path.
"I will never forget the scene where she’s interviewing [Max] and says she really wanted him to be her step father," user @StruggleDesigner8307 says. "She wanted that father figure and Max was so great."
Warner Bros. TV
I do think Rory's friendship with Paris (one of the greatest TV choices of all time) gives her some of that structure and drive, but it doesn't really balance out the way that Richard, Emily, and even Lorelai spoil her. And when you're not used to loving constructive criticism, unloving criticism hurts all the worse. Yes, I'm talking about Mitchum Huntzberger.
"I’ll always be sad that Rory lost out on yet another great father figure when she was saddled with Chris," user @wrenhawkeye says of Max's exit from the show. "A lot of people don’t understand that her spiral to Mitchum’s words wasn’t just because Rory’s 'weak' or whatever misogynistic BS. It’s because Rory has real problems with male validation since her father abandoned her. It also doesn’t hurt that Mitchum was a titan in his field."
GG fans know about THAT Gilmore Girls season 5 arc like the back of their hand, but this whole discussion is giving me more compassion for Rory than I've felt before. Because to be 20 and to hear you're supposedly not good enough for your life's one dream is hard — and to spiral to that degree after a man who has no stake in your life criticizes you just proves Rory put her entire identity into being a journalist. But you know who would have given Rory encouragement while reminding her she's more than just a writer? Max.
Warner Bros. TV
I can totally see a Gilmore Girls where Max stayed in Rory's life and offered her guidance on basically everything: boys, college applications, her career aspirations, and even drama with Paris. And I'm not the only one.
"I think they would have stayed in touch past high-school and college," @synalgo_12 says, "and he would be one of the people she'd thank in her work or would be part of her list of mentors or 'influenced by' had she ever gotten her own Wikipedia page or biography."
Somebody call Amy Sherman-Palladino because this is the Gilmore Girls spinoff we need!
Why did Max Medina leave?
Warner Bros. TV
Max ends up leaving Gilmore Girls after Lorelai calls off their wedding. While he sticks around through seasons 2 and 3, and still has an insane amount of chemistry with Lorelai, the last time we see him is in season 3 episode 19 (coincidentally, right before Rory's life really goes off the rails in my opinion).
While we're talking about THAT GG season 5 arc, read why This Gilmore Girls Season 1 Moment Proves Rory Really DIDN'T Have What It Takes To Be A Journalist.
Denimis essentially seasonless, but come fall and winter, we’re reaching for jeans and jackets like it’s a full-time job. Gone are the days of shorts and skirts – and even your favorite pair of leggings won’t cut it once the temperatures dip. It’s officially time to trade in your years-old skinny jeans for trendier denim pieces that’ll instantly lift your looks! Let these denim trends guide your every style move.
This season erases everything you thought you knew about jeans. They're no longer the uncomfortable, restricting silhouettes of years past – this year’s most popular denim styles are all about comfort. I’m talking baggy silhouettes and wide-leg styles that not only feel good on the body, but provide a unique shape to your outfits that you’ll have tons of fun playing with.Baggy Jeans
Hollister
Hollister Low-Rise Dark Wash Super Baggy Jeans
I simply cannot escape the baggy jeans trend. After experiencing the sheer comfort of this pair from Hollister, I don’t see myself reaching for high-waisted, skin-tight styles any time soon.
Meredith Holser
The low waist aspect of this pair in particular provides an elongating effect to my torso, and I love wearing them with basic tops. They honestly feel like I’m wearing sweatpants, but don’t look lazy at all.
Urban Outfitters
BDG Ozzy Loose Jean
If it’s a relaxed fit you’re looking for, these loose jeans from BDG are it. They have a straight leg that’s reminiscent of vintage denim styles, so they’re super timeless and easy to wear with just about anything. I know what you may be thinking – baggy jeans aren’t necessarily flattering around the bum. And while that is true, everyone’s going crazy for this low-key style. You can definitely up the baggy look by going all-out with layers and accessories.
Super Wide Leg Jeans
Free People
Levi's Ribcage Wide-Leg Jeans
I’m a big believer that wide leg jeans look good on everyone. Their natural flared effect can help shape out your waist, adding to an hourglass look. They have a very laid back feel to them that looks truly iconic alongside some statement boots!
Abercrombie & Fitch
Abercrombie & Fitch High Rise Wide Leg Jean
Though you can shop wide leg jeans in all sorts of waist heights, I think high-rise styles are the most flattering of them all. This Abercrombie & Fitch pair comfortably (but snugly) hugs your waist and hips before falling into a more relaxed fit around your legs.
Huge Cuffs
Free People
We The Free Final Countdown Cuffed Low-Rise Jeans
Want that off-duty model look? Cuff it. Jeans with exaggerated cuffs are everywhere this season! They’re perfect for drawing attention to the bottom half of your outfits, so there's no excuse not to rock these with your favorite fall shoes!
American Eagle
American Eagle Stretch High-Waisted Stovepipe Cuffed Jean
The cuffing in question also works in a two-toned denim look that’s super easy to achieve. I love that this pair from American Eagle still boasts a simple, familiar silhouette, but has a unique style twist in the cuffs. I’d wear them with some fall-esque clogs and an oversized flannel up top.
Deep, Dark Washes
Gap
Gap Mid Rise '90s Loose Jeans
If I had to sum up the dark wash denim trend in one word, it’d be ‘sophisticated.’ The deeper, almost-black blue color is definitely less casual than a light or medium wash would be, so I think they’re perfect for elevating a still-cozy outfit.
J.Crew
J.Crew Denim Trouser
You could even wear them to the office with the right silhouette and matching garments – these loose-fitting denim trousers could become a total main character moment when paired with ballet flats, a belt, and a tailored cardigan.
Denim Barn Jackets
J.Crew
J.Crew Denim Barn Jacket
Moving away from pants territory, denim jackets will always be a proper fit for fall. Right now, barn jackets (also referred to as chore jackets or barn coats – they’re all the same style) are having a moment, taking on denim in the cutest way. This J.Crew jacket is the perfect final piece for layering on top of sweaters and flannels, and it would even look chic worn with a pair of jeans in a coordinating wash!
Free People
We The Free Denim Barn Coat
This Free People jacket boasts a contrasting corduroy collar that can add a bit of spice to your looks. The oversized, loose fit gives that cool-girl effect that works well with more form-fitting garments like dresses or skirts. I think this is a definite staple that you can wear year after year!
Subscribe to our newsletter to shop more seasonal trends!
Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
Zoë Kravitz and Channing Tatum made headlines for their whirlwind romanceafter they met while making Zoë's directorial debutBlink Twice. Fans were so excited to learn they were engaged, but on October 29, multiple sources reported that the couple had broken up — and called off their upcoming wedding. Here's a look back at their relationship timeline.
Zoë Kravitz And Channing Tatum's Relationship Timeline
Image via Michael Loccisano/Getty Images
February 10, 2017 — The Lego Batman Movie Premieres
Glimmers of their love story began in 2017 when Zoë Kravitz and Channing Tatum lent their voices to the hit animated film, The Lego Batman Movie. Little did they know that this animated connection would pave the way for their real-life love story a few years later.
Image via Matt Winkelmeyer/Getty Images for ABA
Summer 2021 — Zoë Kravitz And Channing Tatum Work Together Again
Kravitz was all set to work with Tatum in her directorial debut film P*ssy Island. This creative endeavor brought the two closer, both personally and professionally, setting the stage for a unique partnership. While working on the film, Tatum advised Kravitz not to take on too much, showcasing the supportive and collaborative nature of their relationship. Both stars had nothing but praise for each other's work and creativity.
Image via Neilson Barnard/Getty Images
August 2021 — Zoë Kravitz Gets A Fresh Start
At the start of 2021, Zoë Kravitz divorced her former spouse, eventually sparking rumors a possible romance with Channing Tatum. This marked the potential for the beginning of their exciting journey as a couple, with their personal lives becoming increasingly intertwined. August was a pivotal month for these two, too. Channing Tatum showed his love and support by following various fan-run Instagram accounts dedicated to Zoë Kravitz. It wasn't long before their relationship made its way into the public eye. And hello, did you see that Brooklyn bike ride? It was clear this couple was meant-to-be kinda cute from the beginning!
Images via Theo Wargo/Getty Images/Dimitrios Kambouris/Getty Images for The Met Museum/Vogue
September 13, 2021 — Zoë Kravitz And Channing Tatum Make Their Red Carpet Debut
The couple made their debut — stepping up and out at the iconic Met Gala, a night filled with glamour and romance. Their joint appearance in multiple after party pictures confirmed their blossoming relationship to the world. Kravitz wore a sexy chain dress, while Tatum looked incredibly handsome in a black tux.
Image via Joe Maher/Getty Images
November 15, 2022 — Zoë Kravitz Calls Her Relationship With Channing Tatum "Sacred"
In a GQ interview, Zoë Kravitz opened up about her relationship with Tatum. She shared that they chose to keep their love story relatively low-key, wanting to keep it sacred and private for as long as possible. “He’s just a wonderful human," she says. "He makes me laugh and we both really love art and talking about art and the exploration of why we do what we do. We love to watch a film and break it down and talk about it and challenge each other."
“You want to keep it sacred and private as long as you can,” Kravitz continues. “So that you don’t have to even think about what the world thinks about it.”
Image via Jeff Spicer/Getty Images for Paramount Pictures
January 17, 2023 — Channing Tatum Says He's A "Monogamist"
Channing Tatum candidly discussed the early days of his relationship with Zoë Kravtiz in Vanity Fair, revealing they briefly lost touch before rekindling their connection on the set of P*ssy Island. He also opened up about his struggles in matters of the heart.
“Relationships are hard for me,” Channing says. “I am a bit of a monogamist...but heart things, when it comes to people I love, I have a really hard time. I end up trying too hard, you know?”
Image via Ilya S. Savenok/Getty Images for Kering
June 2023 — Zoë Kravitz And Channing Tatum Are Taking Things Slowly
Sources close to the couple revealed to US Weeklythat Zoë Kravitz and Channing Tatum were in no hurry to get engaged, as both had experienced failed marriages before. "They are perfectly happy with where things are and cherish [their] special relationship," the source says. "Having a baby is a very real possibility. But they enjoy taking things slowly."
Images via Emma McIntyre/Getty Images for Academy Museum of Motion Pictures/Amy Sussman/Getty Images
October 31, 2023 — Zoë Kravitz And Channing Tatum Are Engaged!
After a romantic date night in Paris during Fashion Week, Zoë Kravitz and Channing Tatum are getting married! In October, the lovebirds finally took the next step and got engaged, per PEOPLE, promising a future filled with love and adventure. YAY! We love love!
January 26, 2024 — Channing Tatum Supports Zoë Kravitz' New Movie
Channing recently took to Instagram to show his support of Zoë directing Blink Twice (formerly named P*ssy Island) and even shared a cute BTS video of them looking intently at a scene being filmed. "MISS DIRECTOR LADY HERSELF IN ACTION!!" he says in the caption. "ABSOLUTELY CRUSHING IT. CAN’T WAIT FOR YALL TO SEE."
Image via Ilya S. Savenok/Getty Images for Kering
March 4, 2024 — Zoë Kravitz And Channing Tatum Are Doing "Fantastic"
"Channing and Zoë are doing fantastic and could not be more in love," a source tells ET. "They’re so thrilled about their engagement and to be taking this next step together." The fact that *they're* excited about their engagement makes *me* even more excited for them!
August 9, 2024 — Zoë Kravitz And Channing Tatum Attend The Blink Twice Premiere
Look out world because Zoë Kravitz and Channing Tatum have officially stepped out on the red carpet together! They stunned in gorgeous, minimalistic black ensembles at the premiere of Blink Twice and made us wish we could've been specks of dust on what they were wearing.
Zoë wore a satin Saint Laurent dress and kept the rest of her look simple while Channing took dapper to the next level with a tailored black suit. Honestly, this is one sexy couple whose engagement rumors we hope are true.
Rodin Eckenroth/Getty Images
August 14, 2024 — Lenny Kravitz Is Excited For Zoë's Wedding
Fans may be surprised to know Zoë Kravtiz and Channing Tatum didn't know each other before she shared her idea for Blink Twice. Spending time together snowballed into the romantic relationship they have today, but wedding bells aren't ringing soon. Though her dad, Lenny Kravitz announced he's excited for the couple's wedding (via Entertainment Tonight), Zoë admitted that she and Channing have talked about it "in passing," (via Esquire).
Also, you might want to erase the image of Zoë being a mother from your brain because she doesn't think she'll be taking on that role. It's something she used to be scared to admit, but feels more comfortable talking about these days (via Esquire).
"There’s a lot of pressure on women to have children, and there’s a feeling that if you don’t, you don’t have purpose here. But this movie, it feels like I gave birth," she said.
October 29, 2024 — Zoë Kravitz And Channing Tatum Have Broken Up
Multiple sources told People that Channing Tatum and Zoë Kravitz have split after three years together, and called off their wedding. TMZ also confirmed the news. Check back here for statements from the actors.
What are Channing Tatum & Zoë Kravitz ages?
Image via Gareth Cattermole/Getty Images
Channing Tatum was born on April 26, 1980, making him 43 years old. Zoë Kravitz (who's 35 years old) was born on December 1, 1988, so there's an 8-year age gap between the two.
Looking for more celeb news? Be sure to sign up for our email newsletter and if you love Zoë Kravitz and Channing Tatum's relationship, check out the latest news on Tom Holland And Zendaya and Taylor Swift And Travis Kelce!
Header image via Rodin Eckenroth/Getty Images
This post has been updated.
If neutrals aren’t your thing — or you’re ready to refresh your space — earthy accents are the perfect way to bring warmth and character into your home. Colors like chocolate and caramel, earthy greens, Bordeaux, and burgundy are making our neutral rooms a little richer and less monotone. Here’s how to create a modern earthy-neutral aesthetic that feels fresh, grounded, and cozy for a new season.
How To Create An Earthy-Neutral Aesthetic
Design: Allprace | Photography by Michael P.H. Clifford
- Layer textures: Mix natural materials like woven jute, natural fiber linens, and rustic ceramics to create a cozy, layered look. The more textures, the richer the effect!
- Choose warm neutrals: Instead of stark whites or cool grays, go for warm tones like sandy beige, terracotta, and clay that give you an organic, lived-in feel.
- Add greenery: Everything is better with plants. Bring in indoor trees, succulents, and hanging plants to accentuate that earthy vibe.
- Mix in wood and stone: These materials instantly ground a space. Think raw wood furniture or stone accents to capture an earthy, timeless vibe.
- Use earth-toned accents: From throw pillows to wall art, shop for decor in muted browns, greens, and rusty reds that echo the colors of nature.
Schoolhouse
Schoolhouse x Clare V. Felix Shag Wool Rug
This collab between two of our favorite brands created a cozy graphic rug for the living room or dining room in the season's earthy palette. Love!
Quince
Quince European Linen Duvet Cover Set
Available in a mix of colors, this European flax linen duvet cover is pre-washed so it's super soft for a more lived-in vibe.
Etsy
Etsy Terra Cotta Flatwoven Kilim Rug
Clay colors are having a moment this season, and this 100% cotton kilim rug is the perfect accent to your fall decor.
Anthroplogie
Anthropologie Cozy Cocoon Fringed Throw Blanket
Prepare to drape yourself in plaid this fall and winter with this wooly throw.
Etsy
Etsy Ceramic Table Lamp With Plaid Shade
I am swooning over this handmade brown ceramic lamp with darling plaid shade, such a unique piece for your fall decor.
CB2
CB2 Mongolian Sheepskin Fur Throw Pillow with Insert
Sink into these 100% Mongolian natural sheepskin pillows in the season's loveliest colors.
Joss & Main
Eleanne Coffee Table
Bring in woody accents like this modern and elegant round coffee table.
Wayfair
Howlan Natural Stoneware Vase
A stone vase elevates your room's decor, whether it sits on a mantel, bookshelf, or your dining table.
Anthropologie
Anthropologie Scallop Edge Pinch Bowls, Set of 3
These scalloped edge bowls are perfect for meal prep and serving dips and spreads.
Wayfair
Solace Upholstered Barrel Chair
This barrel chair is versatile and timeless in a faux lambs wool and sleek shape.
Ruggable
Ruggable Cyrus Rose Gold Tufted Rug
This European-inspired rug has a distressed feel with a hint of rose gold and rich brown. It's water- and stain-resistant, machine-washable, and will instantly warm up your neutral decor.
Urban Outfitters
UO Palma Fringe Light Blocking Window Curtain
The mini tassels on this fringe-trimmed window curtain add a bit of whimsy and texture to your room.
Wayfair
Kelly Clarkson Home Side Chair, Set of 2
With an S shape inspired by 20th-century Danish design, this wicker duo gives both modern and cottage-core vibes.
Target
Studio McGee x Threshold Oval Table Lamp with Pleated Shade
This subtly textured table lamp comes with dimmable settings so you can set the mood just right. It makes the perfect statement piece to your neutral decor!
Subscribe to our newsletter for more home decor inspiration!
Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.