Drop Everything: Beyoncé Just Announced the Launch of Her New Athleisure Brand (!) Ivy Park

From the time Beyoncé announced Cécred up to the official launch, many people criticized the singer for never showing the world her real hair. Some people felt the singer was once again diving into a lane she knew nothing about and that she knew nothing about — what it's like to struggle with hair issues as a Black woman. It sparked a greater debate about much Black women owe the world, especially when it comes to proving our hair to the world and our community.

I personally had to teach myself not to be swayed by what others think — especially by the adults throughout my childhood 👀. It's not an easy feat when you're being taught how much your physical appearance determines how others will treat you from employers to strangers who see you in passing. Nevertheless, I was determined to genuinely fall in love with me regardless of what hairstyle I chose to wear (this determination came during the height of the self-love movement).

I've worn everything from my natural hair to long sew-ins, so I've parted ways with feeling like I need to justify my hairstyles to anyone. However, I know that's not always the case for other women — and I'm ready to dismantle this idea that black women are monolithic. And while stars like Beyconcé open themselves up to criticism by working in the public eye, leaving room for legitimate dialogue about their intentions and values and follow through, I also had a feeling that not everyone despises the fact Beyoncé started a hair care brand.

I decided there was no better way to find out than by asking, so I reached out to my community. This resulted in separate, eye-opening conversations with content creators Carolyn Gray andBrittany Waugh, as well as my good friendChelsea Hightower. We talked all things hair and Cécred, trying to understand what the real deal is with Beyoncé's newest endeavor. Here's what they had to say!

Carolyn Gray, Content Creator 

My conversation with Caroyln felt like a huge breath of fresh air. There wasn't a need to code switch (something Black women often navigate when communicating in the workplace and otherwise) as we had an open and honest discussion about her hair journey.

"When it comes to hair, I had two amazing perspectives on two ends of the spectrum in my family. I had my grandmother on my mom's side of the family — which is Caribbean — and they were all about relaxing the hair, doing the hair, having the hair salon in the back of the house that everyone would come to. That was their perspective of having refined, relaxed, and always put together hair...Having this idea that's how hair should be," she says.

On the other hand, her grandmother in the Maryland had gorgeous locs who told Carolyn as a child, "Don't ever let them tell you that they're dreadlocks. Ain't nothing dreadful about them." Ultimately Carolyn got a chance to see one group of women who felt like afro hair or natural hair wasn't 'neat' while the other side of her family believed curly hair is beautiful in a spiritual sense.

This helped prepare Carolyn for working in the corporate side of the fashion and fitness worlds. "I had a short perm there [in fitness] and was spoken to about what types of hair was acceptable on the sales floor or not. I started relaxing my hair in high school because it took my mom hours to manage my hair in its natural state and she fell into 'It's just easier for me this way without having to always go to the hair salon,' thing."

Her relaxer lasted from ages 14 until 27, but she's always played around with colors, short cuts, weaves, and even made her own wigs at one point. Though she knew there was a stigma around natural hair, she's always made it a point to have fun no matter what hairstyle she has.

So when Beyoncé announced the launch of Cécred, Carolyn didn't hesitate to send the news to her hairstylist to see how she felt. Her hairstylist's response? "I'm gonna buy the [super] fan bundle! Whatever bundle there is, I'm buying it!."

Carolyn says, "Initially I wanted to get her perspective to see if this would be something to try on my hair. Like, what did she think about the legacy of Beyoncé and her affair with hair as well as her mother's history as a hairstylist." She also reminded me that fans were able to catch a glimpse of Cécred's formulas on a table in her documentary for Renaissance. "I was like, 'what is this gold liquid thing on that table,'" she recalls excitedly.

"I didn't have any negative feeling about it because her mom has been a hairstylist. She [Beyoncé] has to wear weaves and color and I always wondered how she maintained her hair. I also thought how she cares for her hair with all the performing and the things she has to do," she says.

Concerning all of the negative thoughts about Cécred and Beyoncé's hair, Carolyn admits that she was thoroughly surprised at what some people were saying. She actually experienced said negativity in person when she was a part of a panel about Black beauty, but this didn't change her excitement about trying Cécred.

"I feel like my hair looks really healthy and I find that I've had less hair breakage since I've been using it. The reality is that I feel this hair care collection — the entire collection — is replacing the other products I used to maintain my blonde hair and the health of my hair."

She took care to mention that she believes Cécred is on par with Olaplex and K18. "I haven't had as much dandruff either because of that scrubbing shampoo [Clarifying Shampoo & Scalp Scrub]. Good Lord, what kind of scrub is that," she says with a laugh. Her only initial gripe is that she wasn't a fan of the shampoo's scent because she has a sensitive nose, but she barely notices it now.

You can watch her full review of Cécred on YouTube.

Brittany Waugh, Beauty Content Creator

Brittany's hair journey is one that's void of putting chemicals in her hair. She says, "I grew up with a mom who prioritized healthy haircare. I spent the majority of my early childhood in natural hairstyles, only getting press and curls for holidays." The reason for is this is that her mom didn't want her to have damage from coloring her hair or relying on relaxers like she did. Brittany admits, "Even to this day, I am scared to use chemicals."

However, she used to experience pressure to alter her hair growing up. "I wear wigs often, but also wear my hair in a natural pineapple updo to the gym for convenience. In my house growing up, a new hairstyle every week or every two weeks was mandatory, so I have adopted that. However, as I get older, I don't feel as pressured to do this, but more so changing my hair for my enjoyment and wearing it how I feel comfortable."

Now that Cécred is on the market, Brittany shares that she was a little wary about trying the brand's products for personal reasons. "While I was of course excited because it was coming from Beyoncé, I am a person who rarely changes my routine. When I find products that work for me, unless something spectacular comes along and changes my mind, I stick with the products I know work for me."

She's gone on to embrace the brand and says, "I can truly tell that the entire line was well-produced and developed. I am someone who mutually deals with psoriasis similar to Beyonce, so finding products that help with that flare-up is rare. Their Clarifying Shampoo & Scalp Scrub with the Deep Conditioner have helped my scalp and hair more than the products I have been accustomed to."

She shared a brief BTS clip of her admiring Cécred's packaging along with a glimpse of her natural curls on TikTok!

Chelsea Hightower, Compensation Professional & Social Media Content Creator

As long as I've known Chelsea, she's always worn her natural hair, and it never occurred to me to ask how she ever felt about it until now. "Growing up, I struggled to fully embrace my natural hair. Being a lifelong natural, I've mostly worn my hair in its natural state. However, as kids, our initial hairstyle choices often reflect our parents' or caretakers' preferences rather than our own," she reflects.

She also says, "My mom chose not to relax my hair when I was young, which greatly influenced my acceptance of my natural hair. However, for a long time, my choice was more influenced by circumstance than by preference. I found myself yearning for relaxed, straight hair, despite my mom’s efforts to encourage me to love my natural curls."

No matter how much her mom encouraged her, it was hard to not be influenced by what she was seeing. Chelsea says, "Most of the women and girls I knew had relaxers, including my mom and eventually my older sister. Despite receiving compliments and praise for my beautiful natural hair, I was still swayed by the prevailing trend of relaxed hair. It wasn't until 9th grade when my mom allowed me to relax my hair that I truly understood and appreciated my natural hair. That single experience of having my hair relaxed was enough to make me realize that I never wanted to do it again—I was mortified by how unnaturally straight and stiff it made my hair feel. I knew I’d be a natural girl for life after that!"

As much as she loves her hair, Chelsea admits that it hasn't always been easy to embrace it in a professional setting due to her own feelings about how she might be perceived. "While no one has explicitly told me to change or straighten my hair, I've felt an internal pressure. With a doctorate in Industrial-Organizational Psychology, where I've delved into research on fairness in the workplace and hiring practices, I've come across studies highlighting unconscious biases against people of color based on characteristics like hair," she shares.

Much of her studies and research revealed shocking documented evidence of the biases that POC face due to our hair, definitely playing a role in some of that pressure to conform. She's not afraid to admit that she even made the decision to wear her hair differently when interviewing for her first post-doctorate role. "This concern led me to wear a natural slick-back for some interviews, but for others, I opted for a straight-haired bob wig. Many Black women joke about the 'bait and switch' tactic of wearing a wig or weave for interviews and then revealing their natural hair once hired. That's essentially what I did. Now that I've secured my job, I feel more at ease wearing my natural hair. However, during the interview process, I felt the need to mitigate potential biases by altering my hairstyle."

When I asked her to share her unfiltered thoughts about using Cécred on her curls, Chelsea eagerly shared how her routine has changed since using the brand's products. "I was really impressed with the Cécred line when I first tried it out. I wanted to minimize bias as much as possible, so I made a conscious effort not to let my admiration for Beyoncé as an entertainer influence my perception of her hair products," she says.

This led her to compare Cécred with another hair care line she frequently uses. "I conducted a side-by-side comparison of Cécred and the other brand to judge Cécred’s performance fairly and without bias...the results spoke for themselves. The curls on the side of my hair treated with Cécred appeared shinier and had better definition on Day 2 compared to the side treated with the other brand. I shared my full wash day comparison on social media, and others agreed with my conclusion that Cécred outperformed the other brand." You can watch her comparison video on Instagram!

Ironically, Chelsea immediately loved the scent of Cécred's products, differing from Carolyn's experience. "Being a scent enthusiast, I appreciate the subtly perfumed fragrance of the products. My favorite product from day one has been the Reconstructing Treatment Mask. Everything about it, from its consistency and scent to the softness it imparts to my hair, is *chefs kiss*! This product recently won the 2024 Women's Health Beauty Award for Best Hair Mask, confirming its quality. It's definitely a product worth trying!"

The only issue she has right now is that she wishes the brand offered more styling products, but we'll see what happens as the year unfolds! Knowing Beyoncé and her team, there's a lot more surprises in store.

What is the history of country music?

The Carter Family may be known as the first family of country music, but they didn’t create the popularized sound. Country music is heavily influenced by blues and gospel that their associate — Black guitarist Lesley Riddle — introduced them to. Riddle himself was taught by his uncle and simply put his own signature twist on what he’d learned. After meeting A.P. Carter, the two developed a friendship and Riddle even taught Maybelle Carter a few things. Besides Riddle, musicians such as Gus Cannon (“Banjo Joe”) and Rufus Payne (“Tee Tot”) also had an influence on country music’s sound. Time made sure to dig deeper and found that the banjo actually even derives from West African lutes which became a huge part of music in southern states.

Interestingly enough, harmonica player DeFord Bailey began playing what he called “Black hillbilly music” and — according to National Geographic — was the first person to perform on the Grand Ole Opry. National Geographic also mentioned how Black artists such as Ray Charles, Tina Turner, and Millie Jackson dabbled in country music, proving that Beyoncé is NOT using this genre as a quick cash grab. As a matter of fact, Black rappers like Snoop Dogg and Nelly have their own country songs. I mean, I’m still listening to Nelly’s song with Tim McGraw called “Over and Over.”

What inspired Beyoncé to write "Cowboy Carter?"

Beyoncé recorded "Daddy Lessons" for her album Lemonade in 2016 and even performed it with The Chicks at the CMAs, but not all country fans were happy about it. Los Angeles Times pointed out that someone went as far as to say that the entertainer didn't belong there. While that’s bad enough, Apparently she experienced more backlash behind the scenes. However, learning the brief history of the genre with a quick google search would dispel that sentiment.

Although she didn't explicitly refer to this experience, but it's heavily implied in a lengthy caption on Instagram that details her inspiration for creating this album stem from it. She wrote, "This album has been over five years in the making. It was born out of an experience that I had years ago where I did not feel welcomed…and it was very clear that I wasn’t. But, because of that experience, I did a deeper dive into the history of Country music and studied our rich musical archive...The criticisms I faced when I first entered this genre forced me to propel past the limitations that were put on me. act ii is a result of challenging myself, and taking my time to bend and blend genres together to create this body of work."

Beyoncé's from Houston, Texas — home of The Houston Livestock Show and Rodeo — with parents that are from Alabama and Louisiana. To tell a Black person who's from the south that they don't belong in country settings doesn't make sense. But, it still makes me smile knowing Black country artists continue building on the pillars of those who came before them. That they're making sure all voices are heard whether others want to validate it or not.

Black Country Artists Featured on 'Cowboy Carter'

Tanner Adell

I first came across Tanner Adell’s music via Instagram when I heard her catchy song “Buckle Bunny,” realizing it featured a familiar twang I love. As told to Utah Valley University, she shared how their commercial music program helped her hone her voice and performance skills. BET also learned that Adell attended many demolition derbys where she bore witness to her mom’s status as a rodeo queen.

She’s grown her fan base over the years with songs like “Honky Tonk Heartbreak” and “FU-150,” but it’s interesting that one line in “Buckle Bunny” seemed to serve as a manifestation tool. She went from singing, “Lookin’ like Beyoncé with a lasso” to literally being featured on “AMERICAN REQIUEM” and “BLACKBIIRD.”

She expressed her joy at going from attending one of Beyoncé’s concerts to being featured on the album with a heartfelt TikTok. She told W Magazine, “Everyone has the ability to manifest their dreams, and I don’t think I’m different. I’ve been working really hard the last couple of years to get my music and my presence to a place where I’d be ready when someone like Beyoncé gives me the green light…”

You won’t have to wait long to hear more of her music because her new single “Whiskey Blues” debuts April 12! Be sure to pre-save it on Spotfiy or Apple Music!

Brittney Spencer

Brittney Spencer is certainly no stranger to country music with her cover of The Highwomen’s “Crowded Table” and her song “Sober & Skinny.” She told Billboard, “Being Black, a woman, and not a size 2 has certainly presented additional obstacles on my musical journey here in Nashville.” Yet, she hasn’t let any challenges she’s faced deter her from sharing her musical gifts in the world of country music.

Vibe shared that she’s gone on to perform with artists like Reba McEntire which would make anyone’s journey feel worthwhile. As far as how she feels about being on Cowboy Carter, she wrote a genuine caption on Instagram that says, “i’ve typed and deleted at least 10 captions. i don’t hv anything clever or curated to say. i’m on a beyonce record. the album is a masterpiece. ily @beyonce 🐝🌻.”

Tiera Kennedy

Tiera Kennedy describes her music as “an earnest storytelling-based country laced with the influence of R&B.” Her single “Found It In You” is the perfect example of this as she sings about the love she has for her husband and creative director Kamren Kennedy. She’s the host of Apple Music Country and has been named as Nashville Scene declaring that she’s the “total package.”

Her new single “I Ain’t a Cowgirl” debuts April 26, 2024!

Reyna Roberts

One of the other black country artists that should definitely be on your radar is Reyna Roberts, an Alaskan native with a sound that’s equal parts sugar and spice. She released “Raised Right” in 2021 and it echoes this sentiment with lyrics like, “I'm a little bit of whiskey in my sweet tea.” She was featured in Amazon Prime’s documentary about black country artists called For Love & Country and went on to release her debut album Bad Girl Bible, Vol. 1 last year.

She also captured a sweet moment where she told one of her besties that she’s featured on Cowboy Carter on Instagram. She captioned the video, “Episode 1: Telling one of my best friends that I’m on Cowboy Carter! We’ve been dreaming about this day since we were 8 years old!!💙🥹🎉”

Shaboozey

Known for fusing the sounds of hip-hop and country, Shaboozey lends his flow to parts of “SPAGHETTII” and “SWEET HONEY BUCKIIN’” on Cowboy Carter. One of my favorite lyrics of his in the latter song is, “It don’t matter what nobody says. Country boy ‘til the day that I’m dead.” But what the artist is most known for is his own body of work.

His released his EP Cowboys Live Forever, Outlaws Never Die in 2022 and garnered popularity with the single “Beverly Hills.” If you need more of his music in your life, his new album Where I’ve Been, isn’t Where I’m Going debuts May 31!

Willie Jones

Louisiana born country artist Willie Jones may be featured on “JUST FOR FUN,” but his voice flowed through our phones via TikTok before this. After he wowed judges and the audience of The Voice in 2012, he went on to release songs like “Back Porch” and “Down by the Riverside” that also blend the sounds of hip-hop and country.

It just goes to show that country can still maintain the sounds of what it’s known for, but it can also complement other genres.

Linda Martell

Last but not least, queen Linda Martellis featured talking on “SPAGHETTII” & “THE LINDA MARTELL SHOW,” which briefly shed light on how much she contributed to country music. According to her website, she was the “first commercially successful Black female artist in country music.” She was also the first black woman to hit the stage at the Grand Ole Opry.

It’s great to see that she’s finally getting her flowers in such a mainstream way. It’s also telling that people are discrediting an album that she’s featured on.

Who's in The Housemaid movie?

The Housemaid Cast

The cast of The Housemaid will be led by Sydney Sweeney (Euphoria, Anyone But You) as Millie, Amanda Seyfried (Mamma Mia!, The Drop Out) as Nina, and Brandon Sklenar (It Ends With Us,Drop) as Andrew. Uma Thurman, Phoebe Dynevor, and Anthony Hopkins will also star. Check back here for the rest of the official cast list!

"I hope [die-hard fans of the book] accept this casting," Seyfried jokes in an interview with Bustle. "I know Sydney's amazing...I can't wait to work with her. I think we're going to have a lot of fun. But also, like, I don't know how people see Nina, my character...I hope they like the casting because the fans are the reason it's being made. So I'm here to tell all the fans that I'm gonna do you well."

"I can’t even express how excited I am to announce that #TheHousemaidMovie is coming soon!!!" McFadden said in an Instagram post. "@Lionsgate has come up with the absolute perfect cast and director, and I am just so grateful! I mean, Sydney Sweeney, Amanda Seyfried, and Paul Feig…mind blown!!!! I’m so honored and thankful to all my readers who helped make this dream come true!!!!!"

Is The Housemaid going to be made into a movie?

Yes, Deadline announced on October 8 that The Housemaid would become a film, thanks to Hidden Pictures and Lionsgate. Paul Feig will direct, Rebecca Sonnenshine will write the script, and Todd Lieberman, Laura Fischer, and Feig will produce while Alex Young, author Freida McFadden, Sydney Sweeney, and Amanda Seyfried will executive produce.

“I’m thrilled to have The Housemaid join our upcoming slate,” said Adam Fogelson, chair of Lionsgate Motion Picture Group. “A great filmmaker and a great cast with a great script from a great book is a terrific place to start.”

“Part of the fun of the book was imagining the cast while we read it, and Sydney Sweeney and Amanda Seyfried are perfect for Millie and Nina – they’re both mysterious, nuanced, and incredibly skilled at becoming characters who don’t reveal everything right away,” said Erin Westerman, co-president of Lionsgate Motion Picture Group.

What is the plot of The Housemaid?

The Housemaid Plot

Millie has one more chance at starting over, and taking a job as a housemaid for wealthy couple Nina and Andrew is the perfect place to start. But as she cleans, cooks, and takes care of their daughter, Millie quickly realizes her employers are far from perfect — even if they'll do anything to keep up appearances.

When is The Housemaid coming out?

The Housemaid Release Date

We don't have an official release date for The Housemaid yet, but there's a good chance we could see it in 2025. Stay tuned for more news!

How many books are in the series The Housemaid?

Freida McFadden has three books in The Housemaid series: The Housemaid, The Housemaid's Secret, and The Housemaid is Watching.

Is The Housemaid spicy?

There is some sex and violence in The Housemaid, but it's not as overwhelming as some other popular books on the market. One Goodreads user compares the content to what you'd watch in Law & Order: SVU or Criminal Minds. If you're concerned about one of your preteens reading this book, you could always read it first, or start a bookclub and read it together!