Blake Lively Let An Emotional Fan Wear Her Designer Coat At The 'It Ends With Us' Premiere

Aug 13, 2024

Blake Lively never — and I mean never — misses when it comes to a red carpet look. Whether she's "Mary Kate & Ashley matching" with Gigi Hadidfor the July 22 New York premiere of Deadpool & Wolverineor she's "method dressing" with It Ends With Us outfits, Blake Lively's red carpet looks are always gorgeous. And they're even more beautiful when you remember she styles herself!

The actress isn't afraid to go all out with her 'fits in honor of her movie's theme (remember all the suits she wore for A Simple Favor?) and her latest floral looks prove it. Here are the actress' best premiere & press day looks of 2024 so far — including the Britney Spears dress she wore at the It Ends With Us premiere in New York!

'It Ends With Us' New York Premiere

Cindy Ord/Getty Images

On August 6, Blake Lively wore a vintage Versace dress to the It Ends With Us pink carpet that Britney Spears wore in 2002. "It is Britney's actual dress," Lively, a self-proclaimed proud millennial girl, tells PEOPLE. "It should be in the Smithsonian or the Met. But it's on me. I feel so lucky!"

Just like a real bouquet, the dress features multi-colored florals, and Lively accessorized with Lorraine Schwartz rings & earrings to match the colors of the dress. And just like Lily Bloom's flower shop in the movie, the carpet was full of floral designs thanks to UrbanStems.

'It Ends With Us' London Premiere

Jeff Spicer/Getty Images for Sony Pictures

For the London premiere of It Ends With Us, Blake Lively wore a gorgeous Tamara Ralph Couture sequined gown with green, red, and pink roses around the bodice. She paired the dress with a red feathered coat — and even lent the item to an emotional fan!

Gareth Cattermole/Getty Images

Lively went a more minimalist route for the photo call, opting for a white suit with wildflower detail and open-toed heels. It also looks like the actress paired the suit with floral panty hose or boxers peeking up above her trousers.

'It Ends With Us' Press Days

Eric Charbonneau/Sony Pictures

On June 14, Blake Lively attended the Book Bonanza in Grapevine, Texas with co-star Brandon Sklenar and It Ends With Us author Colleen Hoover. The little black Balmain dress features beaded flowers in all different colors (including orange, pink, blue, and green leaves) and Lively paired it with Christian Louboutin strappy heels.

Blake Lively/Instagram

Dauphinette designed this stunning floral minidress, which Blake Lively paired with Lorraine Schwartz jewelry, Louboutin heels (I'm sensing a theme!) and a Katy Perry-designed Judith Lieber mushroom top bag.

Blake Lively/Instagram

We can also thank Dauphinette for this floral and feathered midi dress. This is exactly the kind of chic, fun dress I'd buy for Easter weekend and I'm having major closet envy! And in true Blake Lively fashion, she chooses Lorraine Schwartz jewelry and Louboutin heels. The hand-painted floral nails from Elle Gerstein feel like their own accessory.

Blake Lively/Instagram

Blake Lively's pink floral ensemble for the Betty Buzz x Betty Blooms launch party is made up of a Dauphinette dress, p é r o coat, and bright pink Malone Souliers heels. It's giving Lily Bloom meets Rapunzel from Tangled!

Blake Lively/Instagram

This Blake Lively outfit — with a Chanel set & bag and Louboutin heels — proves you can never have too many florals.

Blake Lively/Instagram

I will never say no to a '90s dress! Blake Lively wore a vintage Vivienne Westwood from 1994 to Live With Kelly & Mark in New York.

Guy Aroch for Sony Pictures

For an August 3 dinner & celebration at Élysée's in Hotel Barriere Fouquet, Blake Lively wore a gorgeous floral mini dress from Oscar de la Renta that I can't stop thinking about.

Eric Charbonneau/Getty Images for Sony Pictures

Lively's floral cutout, Valentino jeans might be $19,000, but you can DIY your own cherry blossom jeans for way cheaper ;).

Eric Charbonneau/Sony Pictures

Aside from the Britney dress, this is my favorite outfit from the press tour! To film videos with Isabela Ferrer (who stars as young Lily in the movie), Lively wore a Bode tutu and beaded top with embellished Louboutin heels, as well as Inez Stodel, Jacquie Aiche, Chanel, and Brent Neale jewelry. I cannot get enough of this look!

Eric Charbonneau/Sony Pictures

Bode pulled out all the stops again for this floral short suit. She also says Ryan Reynolds, Gigi Hadid, and young Atlas all inspired the look. "Feminine and masculine. Maximalist and minimalist. Excessive and utility. A woman who is all things, all at once," Blake Lively says on Instagram.

Eric Charbonneau/Sony Pictures

"Stretchy dark denim with iron on crystals is back. Thank you gen z for your contribution to bringing back my middle school dream clothes," Lively says on Instagram. This Cinq à Sept set and Louboutin heels are a standout on their own...

Eric Charbonneau/Sony Pictures

...but they also look amazing with the matching jacket!

Jade Greene/Sony

I'm a sucker for mix-and-match textures, and I swooned when I saw this sheer top + tweet trouser combo! Thank you, Elie Saab.

Deadpool & Wolverine Red Carpet

Noam Galai/Getty Images for Disney

Blake Lively and Gigi Hadid channeled their inner Deadpool and Wolverine for the red (and yellow) carpet. Blake wore an embroidered latex catsuit from Atelier Versace (in the same shade of red as Ryan Reynolds' Deadpool costume, I might add!) while Gigi opted for a bright yellow Miu Miu ensemble that captures the playfulness of the franchise's third installment.

Dimitrios Kambouris/Getty Images

Ryan Reynolds was clearly a big fan of Blake Lively's outfit of choice. He posted a photo on his Instagram story captioned "Sweet Jiminy Marvel Jesus And Mary Chain."

And he wasn't the only one cracking jokes at the premiere! After Blake told Entertainment Tonight that Ryan's a "hen" at heart, Gigi added that "he loves a girls' night and to hear all the goss."

"The amount of millennial girl references in [the movie], you don't expect that," Blake adds. "You think [of a] male superhero movie [and] they're all kind of about action and testosterone, but not this one."

Ryan & Blake — you are welcome to hang out at our girls' nights anytime!

Blake Lively & Ryan Reynolds Finally Revealed The Name Of Their Fourth Baby — and it's too cute NOT to check out. Read up on the latest It Ends With Us news for more!

Lead image via Jeff Spicer/Getty Images for Sony Pictures

8 Surprising Red Carpet Couples We Totally Forgot About

When any red carpet rolls around, there are certain couples we can pretty much always count on to show up looking cuter than ever. John Krasinski and Emily Blunt, Eddie Redmayne and his wife Hannah Bagshawe, Chrissy Teigen and John Legend… But anyone who’s ever seen a tabloid knows that celebrity couples often have a relatively short lifespan. And so when we decided to look back at the red carpet couples of the past, we rediscovered a whole bunch of duos we totally forgot ever existed. These stars are incredible on their own, but even more powerful together. Scroll on down to take a look at all the now-Hollywood exes who made us do a double take.

Juliette Lewis + Brad Pitt

Vinnie Zuffante/Archive Photos/Getty Images

We tend to think of Angelina and Jennifer as Brad’s two big loves, but before them (and Gwyneth) came Juliette Lewis. The two dated for four years when they were both on the cusp of total stardom. These two just might be tied with Johnny Depp and Kate Moss as the most ’90s couple that’s ever existed.

Michael Jackson + Brooke Shields

Michael Ochs Archive/Getty Images

A budding supermodel and a global pop sensation? It’s kind of a Hollywood match made in heaven, just like Brooke's curls. That dress on the other hand? We’re not so sure.

Matthew Broderick + Jennifer Grey

Vinnie Zuffante/TriStar/Getty Images

As much as we’d like to believe Sarah Jessica Parker was Matthew Broderick’s one and only, this couple makes a lot of sense. The two were both the main characters in epic teen ’80s movies – we’ll just forget about the fact that they played brother and sister in one of them…

Jake Gylenhaal + Reese Witherspoon

Pascal Le Segretain/Getty Images

Dang, why didn’t this couple work out again? Oh right, probably because that much wonderfulness packed into one couple would make the world explode. But they sure did look good together!

Drew Barrymore + Corey Feldman

Vinnie Zuffante/Getty Images

Feldman once said that his first date with Drew was arranged by her mother when she was 10 and he was 14, because apparently Barrymore had a huge crush on him. They later dated briefly (this time for real) in 1989, when Drew was a teenager. Unfortunately, he was heavily into drugs during that time and she was trying to stay sober after multiple stints in rehab, so it didn’t last long.

Winona Ryder + Christian Slater

New World Pictures/Getty Images

Here’s to hoping this relationship ended a little more amicably than it did for their Heathers characters.

Julia Roberts + Kiefer Sutherland

Vinnie Zuffante/Getty Images

It was supposed to be one of the biggest Hollywood weddings ever, and then all of a sudden, Julia called it off. Tragic. At least we have this red carpet moment to remember the couple by.

Stacy Keibler + George Clooney

Jason Merritt/Getty Images

Now that Amal is in the picture, it’s hard to imagine George with anyone else. But before that British vision of elegance came Stacy Keibler, the stunning professional wrestler and George’s beau for two years.

Who’s your favorite throwback red carpet couple? Share with us on Twitter @BritandCo.

This post has been updated.

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55 Clever Family Halloween Costume Ideas You'll Love Taking Photos In

You can't deny it: One of the most fun parts of having kids is dressing them up in adorable Halloween costumes, like a baby Dory or a roly-poly BB-8. Even if you don't have a big brood, don't fret! There are plenty of creative ways for you and your fam to play dress up, even if you're pregnant and need an easy maternity costume.

Keep scrolling forover 60 fabulous family costumes for you and your entire family to rock, no matter what Halloween looks like this year.

Brit + Co

Max and a Wild Thing Costumes

Let the wild rumpus start with this ferociously adorable costume. Your little Max will be regal in the cutest way possible and you'll be the cuddly momster who keeps him safe from whatever he's afraid of.

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Mufasa and Simba Costumes

The Lion King is a nostalgic kids movie that touches our hearts every time we watch it. If you can quote every line Mufasa said to Simba, it's only right you embrace one of the cutest family Halloween costumes in our roundup.

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Queen Bee[oncé] and Blue Ivy

Go for a punny pop culture costume with this playful look at Queen Beyoncé and Blue Ivy when she was an infant.

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Edward Scissorhands

This year, we’re really digging this mommy and me version of Edward Scissorhands and the dinosaur bush. ‘Cause cuteness overload.

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Beetlejuice Costumes

Don't get sick of us because this is easily our favorite costume and the most effortless one to put together thanks to our Halloween BFF, Amazon Prime.

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Grease Costumes

Dress your little one as Danny Zuko from Grease while you don this Sandy Olsson costume. The matching red Converse are a must, and you can wear them all year long! Plus, you can add one of these leather jackets to your outfit to complete the full look.

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Family of Trolls

Bring *all* the good luck with your very own team of trolls! You can take turns singing solo songs or have your own dance party before you go trick or treating.

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The Labryinth Family Halloween Costumes

ICYMI, David Bowie was in a fantastical movie in the ‘80s and you need to see it ASAP. It’s creepy, strange, and beautiful all at the same time. Kind of like these costumes.

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Lightening and Thunder

This mommy and me costume is elemental, to say the least. Your baby's cloud onesie can be a testament of the stork that braved a thunderstormto bring little one to your home.

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Big Bird and Elmo

Real talk: Who has time to make more than one costume? It’s okay because your mini will lose their minds when they see the life-like Elmo ‘fit in person! Totally worth it.

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Ewok Family Halloween Costumes

Are there cuter creatures than the Ewoks from Star Wars?! We don't think anyone will agree once they see you and your family dressed like them.

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Finding Dory Family Halloween Costumes

Dress the whole fam in your fave marine creature cast! Dory, Hank, and Nemo FTW!

Dory Costume

$80

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Paint Brush and Paint Palette

Live your most creative life when you and your babe match in these adorbs DIY costumes. Now it’s time to paint the town red!

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Frida Kahlo

Of course Frida’s signature unibrow is an essential part of pulling off this look — for both mommy *and* bb.

The Princess Bride Costumes

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The Princess Bride Costumes

Dress your littlest one as Inigo Montoya, Fezzik, Vizzini, or our personal fave pictured above — a R.O.U.S. (rodent of unusual size).

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Aladdin Costumes

It's a "whole new world" with these Aladdin costumes. You and your besties can choose who'll wear the Aladdin, Princess Jasmine, and Abu the monkey costumes. Seriously, can you think of a cuter family trio?

Tell Love and Party

Futuristic Family

Here’s one family’s take on what the future holds for us. They’re way more stylish than The Jetsons.

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Princess Peach and Toad Costumes

Pay homage to your favorite childhood video game and dress up as the original royal princess, complete with a tiny toad companion. It’s also the perfect excuse to try on the most outrageous princess dress you can find.

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Cat in the Hat and Goldfish Costumes

This goldfish is completely DIY while the Cat in the Hat costume can be purchased online. The perfect balance of buy and DIY.

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A Family of Circus Snacks

Who doesn’t love the sugar-filled snacks at the circus?! We know your family does so have dad dress as a bag of peanuts, while you hold a bag of popcorn in your cotton candy costume. And if someone requests gum drops a lot, have your daughter show everyone she knows how to have a great time.

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Cop and Donut

These two pieces are easy to find at most costume stores or on Amazon if you don’t have time for a shopping trip. Finish the whole look off with a very stern donut-loving look and you’re good to go.

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Katy Perry and Her Sharks

Before there was the song "Baby Shark," Katy Perry and her dancing large blue fish have to be one of our favorite pop culture memories of all time.

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Toy Story Family Halloween Costumes

This is the perfect family costume for a family of any size since there are endless characters to choose from.

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Usher and Bucket of Popcorn

The usher look is simple and a great last-minute costume — black skirt, white button-down, and bowtie. For the popcorn, grab your baby carrier and a handful of safety pins. That’s right — this is a totally temporary piece!

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Winnie the Pooh

Willy nilly silly old bear and his best friends make for the cutest family Halloween costumes. Your neighbors won't stop smiling once they see your little girl dressed as piglet.

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The Three Stooges

Larry, Curly, and Moe won many hearts throughout the mid-20th century. This goofy trio makes for the perfect (read: easy) kooky family costume. Get your giggles ready and pull out every suit piece you own to create these outfits.

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The Incredibles

Not only is this one easy, but it’s also perfect for all those Pixar fans (hello, everyone). There’s nothing quite like a superhero family united in the service of justice.

Mr. Incredible

$76

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Russian Nesting Dolls

A group of Russian nesting dolls is the perfect group Halloween costume for families of all sizes. The key is to dress every member of the family the same and include a piece with an intricate pattern.

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Ariel and Sebastian

If you’re looking for a night full of undersea adventures, treasures, and dinglehoppers, this costume will definitely do the trick. Your little crab’s costume is as easy as a red onesie, a red headband, pipe cleaners, and googly eyes.

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Princess Leia and An Ewok

This mommy and kiddo Star Wars costume is so good we’d rock it year-round.

Ewok

$62

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Top Gun

Maverick? Check. Iceman? Yep. Goose? Obvs this little goose makes the perfect Anthony Edwards. Grab your aviators and get ready to teach your mini-me to fly.

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Curious George and the Woman in the Yellow Hat

We know George loved the Man in the Yellow Hat, but your curious infant loves you. Make an exception to this character by becoming the zookeeper who has a special bond with her little monkey.

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Saved By The Bell

’90s lovers, it’s time to introduce your little ones to everything magical about this nostalgic TV show. Mom jeans, leftover ’80s hair, and really large cordless phones. (via Brit + Co)

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Sriracha and Taco

This one is a show-stopper! The trendy hot sauce can finally give you an excuse to turn your mini into a teeny tiny taco!

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Rainbow and Sunshine

If you've been singing a mixture of "Rain, rain go away," and "You are my sunshine, my only sunshine," to your baby, you've already found the family Halloween costumes that'll work for you. What's a better way to honor your little sunshine than by pairing up as your mini’s rainbow?!

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A Family of Frappes

These days we can all agree that Starbucks is pretty much a part of most family traditions. Recreate everyone’s favorite Starbucks drinks as a group Halloween costume!

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Back to the Future

There’s no cuter Halloween trio than this loving tribute to Back to the Future.

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Alice in Wonderland

Fall down the rabbit hole this Halloween and hit the town with a pint-sized Red Queen. Scour your local thrift store for a blue skirt and white blouse and put your own spin on the lovely Alice.

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Jurassic Park Costumes

You and your S.O. can undoubtedly pull the necessary rugged clothes right from your closets, and all that’s left is finding your little one some sort of dino gear. We do love the half-hatched look, but if you’re out of time or are dealing with a cranky kiddo, just throw on their fave dino PJs.

T-Rex Costume

$37

Buy Now

Image via A Beautiful Mess

Peter Pan and the Lost Boys Costume for Family of 4

Harness that rebellious spirit as a whole family this Halloween. All you’ll need are some PJs, cardboard swords, and a Pan getup.

Say Yes

Royal Family Costumes

Channel your inner royal with this adorable, yet sophisticated, family costume. Even if you don’t have this exact getup, a few key pieces will make you easily recognizable — like the fascinator and blue knee socks. Prince William not required (but always welcome)!

Lovely Indeed

Where’s Waldo?

Pull out all of those striped shirts in your closet and pile on your wackiest accessories. Anything goes with these Waldo costumes.

Tell Love and Party

Monster Family

Take a little inspiration from the famous Munsters this All Hallows’ Eve. We’re sure your little mummy and bat will approve.

Say Yes

Disney Tourist

Okay, this one might be a little confusing to the kiddos, but just tell them you are practicing for that trip later this year.

Say Yes

Star Wars

The force is strong with this family costume. Bonus points if you turn your dog into Yoda.

Studio DIY

Bathtime Family Fun

Rub a dub dub, the whole fam’s in the tub! This may sound familiar if your little one is used to taking baths with you.

Tell Love and Party

Circus Family

Everything about this costume just screams cuteness. We can’t decide which we like better: the cute lion or the strong little man.

The Emperor’s New Groove Costumes

Say Yes

The Emperor's New Groove

If you haven’t seen this gem of a movie, it’s time. Once you’ve watched it we guarantee you’ll want to outfit the whole fam for Halloween.

Studio DIY

Lawn Flamingo and Cactus

Even if you’re not Palm Springs-bound, we think this desert-inspired duo is just the mama and baby costume to win that contest.

The Merrythought

Dominoes

Rather than just playing bones, why not be the bones?! Your family will love seeing pictures of your family Halloween costumes if Dominoes is a staple at family gatherings.

See Vanessa Craft

Care Bears

Perfect for busy moms and dads, this tutorial is even no-sew, so you won't be up all night before trick-or-treating. Plus, a family in matching sweatsuits is a sight to behold.

Share your family Halloween costumes with us @BritandCo and join our newsletter for more creative ideas and inspiration.

This article has been updated.

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13 Perfectly Flattering H&M Dresses For Every Fall Occasion

Upon scrolling through H&M's countless new arrivals, I found some of the greatest dresses that I couldn't wait to share! This season is seriously good — there are so many on-trend, good quality, affordable pieces that are ideal for every occasion this fall. So after scrolling through the hundreds of options, I narrowed it down to 13 perfect fall dresses that are sure to be your new fave outfits this autumn. Get ready to hit 'add to cart' because you won't be able to resist these flattering, trendy items!

H&M

Knit Sweater Dress

A basic, knit dress is a staple that will carry you through the fall season given all the various ways to style it! One of my favorite looks for a dress like this is to pair it with knee high boots and a thick, wool trench coat! This one will be sure to make you look like a chic, cold-weather style icon! Love this one!

H&M

Long Chiffon Dress

Bring on the boho chic fall — I'm all about it! I can't wait to buy dresses like this to live out my ethereal, fall dreams! This dress is whimsical, but it doesn't feel too out there to wear to dinner with your in-laws! I love the neutral color, paired with the flowing sleeves and cut. Definitely will be a popular pick this season!

H&M

V Neck Dress

Everything about this look screams fall to me, from the unique floral pattern to the flowy boho sleeves to the overall fit itself. I can already see it on Pinterest paired with the perfect knee high boots and socks. Definitely grab this one if you're wanting to go for that effortless, chic look!

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H&M

Burgundy Mini Dress

This burgundy mini dress is a great example of how fall style does not have to be boring or one-note! You can play with the typical autumnal color palette through textures, prints, and interesting designs. This dress has a busy print that is super fun, and it allows you to go simple with the accessories, yet still make a statement! Not into this particular pattern? There are three others to choose from to suit your needs!

H&M

Embroidered Dress

Another gorgeous boho look, but mini style! The puff sleeves give off an airy vibe, and the embroidery add a subtle unique element to the design. If you really wanna double down on the western vibes that are so boho adjacent, I love this dress styled with some cowboy boots, similar to the above look!

H&M

Tie-Belt Dress

Nothing says "fall" like a classic shirt dress! These are a great go-to when you've gotta get ready for work in a snap, or for when you're bopping from the farmer's market to brunch with the girls. A shirt dress like this is truly so versatile, and super flattering! This earthy green tone is essential for your fall wardrobe this year, so be sure to grab it ASAP!

H&M

Red Knit Dress

Red is the "it" color of the season — specifically, this bright, ruby red color. So, if you're looking to make a statement, then opt for this striking red knit dress, and make sure to accessorize with some chunky jewelry as shown above! Already adding this one to cart as we speak!

H&M

Tie-Belt Crêpe Dress

Again, I just love an autumnal floral pattern! This dusty blue color paired with the lovely flowers on the flowy maxi silhouette are stylish and airy and exactly what you need for the boho chic fall look! Plus, the tie waist is so flattering, giving a nice shape to this loose style.

H&M

Boucle Jacket Dress

Did someone say, "Tom Ford-era Gucci" — because this is definitely it! This kind of boucle dress that gives off a jacket vibe is just the style I'm going for this fall! Plus, the burgundy bag shown above is a great cheaper alternative to a lot of Gucci's newest arrivals! I plan styling this one with some heeled slingbacks for a sophisticated look this season!

H&M

Fine Knit Dress

French girl fall is always in style, and I can't wait to recreate some inspired looks for the aesthetic! Starting off with this collared knit dress here, I would style it with the quintessential French shoe: heeled Mary Janes! Make sure to add some French girl beauty products for the full look!

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H&M

Rib Knit Dress

In case you're wanting to invest in some classic, staples for the fall, this knit green dress is just for you! Knit dresses are a daily essential for me in the fall — they can take me straight from work, to a night out, or a casual dinner at a restaurant. They're extremely versatile, and very comfortable to wear; even all day!

H&M

V Neck Dress

I'm loving all things burgundy this season, and this dress caught my eye for the luxe style and shape of the dress. It has a beautiful cut that hugs the body, and gold detailing at the shoulders for a high-end look that will have people thinking it's way more expensive than it is. This is sure to be your new date night dress — and even makes for a great wedding guest dress! — for the coming months!

This dress quickly sold out, so be sure to sign up for restock notifications!

H&M

Sheer Tie Neck Dress

Obvi, we had to add another bohemian option since it's so in style right now. This dusty blue color is really love is for the season, too — perfectly breaking up the reds and clays and burnt oranges you've already stocked up on. I love this dress styled with black boots like above. I honestly can't wait to start incorporating these boho vibes into my wardrobe all season long!

This dress quickly sold out, so be sure to sign up for restock notifications!

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6 Best Drugstore Moisturizers Under $25 To Revive Dry, Flaky Skin

You don't have to splurge on high-end skincare to find the perfect moisturizer. Some of the most effective products can be found between the aisles at the drugstore! These 6 best drugstore moisturizers (all under $25, by the way) are packed with hydrating ingredients like hyaluronic acid and ceramides that leave your skin feeling nourished to the gods. Since winter's on its way, now's the time to lock in your ideal everyday moisturizer – let these drugstore options inspire your next skincare purchase! Let's get the glow!

Amazon

CeraVe AM Facial Moisturizing Lotion SPF 30

This $15 moisturizer is packed with three essential ceramides to help restore and maintain your skin's barrier, contributing to an ultra-hydrated look. It's also formulated with hyaluronic acid and niacinamide for even more moisture! The best part is the inclusion of micro-fine zinc oxide sunscreen that's "absorbed quickly" without leaving a greasy finish.

Amazon

e.l.f. Holy Hydration! Face Cream

For just $13, this face cream from e.l.f. delivers supple yet lightweight moisture to the skin. It "instantly absorbs," making it a great no-fuss option to wear under layers of more skincare and makeup. It's made with hyaluronic acid to boost hydration, niacinamide to minimize pores and even out skin tone, and various peptides that promote collagen production for a youthful glow. Plus, the SPF 30 provides daily protection against harmful, damaging UVA and UVB rays.

Amazon

Versed Sweet Relief Night Mask + Face Balm

I love using this $13 face balm as a nightly moisturizer, especially in the fall and winter months when my skin is dryer than usual. The formula is super thick, helping to support the skin barrier since it locks in moisture for hours on end. It's formulated with "nutrient-dense" bacuri butter, kokum butter, and apricot kernel oil, which is rich in antioxidants. Regular wear can result in a "soft, plump, radiant-looking complexion."

Amazon

Neutrogena Hydro Boost Water Gel Face Moisturizer

If your face doesn't exactly crave thick moisturizers, this $23 one from Neutrogena is the way to go. It boasts a lightweight water-gel formulation, which soaks in quickly without any greasy effect. It delivers "6x more hydration than untreated skin and hydrates skin for 48 hours," according to the brand. Anyone with normal, oily, or dry skin can use this gentle product!

Amazon

L’Oréal Paris Collagen Daily Face Moisturizer

If your skin has signs of aging, this $11 pick is perfect for tackling fine lines and wrinkles. Its formula includes collagen, which is known it increase hydration and improve elasticity. You can choose from fragranced and non-fragranced versions, though non-fragranced skincare products are most commonly recommended by dermatologists since fragrances can dry out and irritate skin – especially sensitive skin types.

Target

Byoma Gel Cream Moisturizer

This $15 pick is a great product for daily hydration. It's lightweight and oil-free, which lays a solid foundation for more skincare products and makeup. It has three ceramides to build up and support the skin barrier, as well as niacinamide and green tea to "improve tone and texture."

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10 Best Drugstore Makeup Finds For Dry Skin For Women Over 40

Now that we're inching towards fall, it's time for most of us to rethink our skincare and makeup routines. For anyone who has dry skin, it can be annoying trying to figure out how to keep your skin moisturized underneath other beauty products, especially as the air gets cold and crisp. It's even more frustrating when your foundation or concealer start to crease within 20 minutes of you applying it. No need to fret, though — we have the best drugstore makeup for dry skin over 40!

Best Primers For Dry Skin Over 40

Amazon

e.l.f. Cosmetics Hydrating Face Primer

We love e.l.f.'s power grip primer, but that's not say it's perfect for mature dry skin. Knowing that skin starts to lose its elasticity as we age, it's important to use something that's ultra moisturizing like e.l.f.'s hydrating face primer. It's still long-lasting, but it helps create a smoother base for the rest of your makeup and is infused with grape, Vitamins A, C, & E for all the hydration your skin craves.

Customers say it works the best for "anyone with maturing, dry, sensitive, or combination skin" and it's "really soothing during winter months!"

Amazon

NYX Cosmetics Bare With Me Daily Moisturizing Primer with Cannabis Sativa Seed Oil and SPF 30

NYX Cosmetics has a knack for making some of the best drugstore beauty products out there, so it's no surprise their daily moisturizing primer is recommended for dry skin over 40. It boasts an impressive amount of hydration that's also formulated with SPF 30 to protect skin from UVA and UVB rays. Also, you'll find Cannabis Sativa Seed Oil in it for 24 hours of soothing protection.

It doesn't have any color to it, making this primer great for those who have sensitive skin in addition to experiencing dryness. One customer who's over 40 says that it "works perfectly like a little thin veil" for her skin.

Best Foundations For Dry Skin Over 40

Amazon

Maybelline Fit Me Dewy + Smooth Liquid Foundation

Created for normal an dry skin, Maybelline's Fit Me Dewy + Smooth Liquid Foundation is one of the most hydrating beauty products your skin will appreciate. It helps smooth your skin if you're concerned about fine lines or wrinkles. If not, no worries! The coverage is buildable so you can create the base that you want.

One customer says she's a fan of the "natural coverage" it has because it "leaves the skin fresh."

Amazon

L'Oreal Age Perfect Radiant Serum Foundation with SPF 50

This foundation is specifically designed for anyone with mature skin and features Vitamin B3 as well as a hydrating serum that makes another great option for foundation. It's lightweight and won't irritate even the most sensitive skin. Plus, the added SPF 50 is a nice layer of protection.

Customers say this foundation "doesn't clump in wrinkles" and gives them a "glowing, healthy look."

Concealers

Amazon

Colourpop Pretty Fresh Hyaluronic Creamy Concealer

Give yourself a flawless makeup look starting with this creamy, hydrating concealer. It's also a color corrector that'll cover dark circles or dark spots. The ingredients that make this possible are hyaluronic acid and coconut water. It "does not crease" or "settle into fine lines according to customers who consistently use it.

Amazon

Maybelline Instant Age Rewind Eraser Multi-Use Concealer

This Age Rewind concealer is another way to get rid of dark circles and help add radiance to dry skin. Created with Haloxyl, an anti-aging ingredient, fine lines and wrinkles don't stand a chance against it. One customer says that it "blends perfectly to soften my 70 year old wrinkles." Pefection!

Bronzer

Amazon

Revolution Beauty Ultra Cream Face Bronzer

Mature, dry skin doesn't need anything that's difficult to blend, but you won't run into that probably with this Ultra Cream Face Bronzer. Besides being buildable, it's creamy and gives you a natural sun-kissed look that makes you look like summer lives periodically caresses your face whenever it pleases.

Customers boast about it being "easy to apply on mature skin" and love that it will "warm up" anyone's face.

Amazon

Covergirl Trublend High Pigment Bronzer

There's no harm in looking for all day coverage if you're still heading into work everyday, but you need something that won't feel heavy on your skin. Covergirl's Trublend High Pigment Bronzer will give you bold color that stays in place even after an "8 hour shift," according to a customer!

Best Blushes For Dry Skin Over 40

Ulta

Milani Baked Blush Radiant Powder Blush

This powder is so universal because it works for everyone. It's highly pigmented, buildable, and versatile enough for you to use as a highlighter or eyeshadow. Though it's a powder blush, it's not drying like others and is "incredibly affordable" for the quality, according to one customer.

Ulta

NYX Buttermelt Blush

NYX's buttermelt blushes are amazing for several reasons, but we love how they complement mature dry skin! They look like powder at first, but a quick swipe quickly reveals how buttery they really are. This is all thanks to ingredients like mango, shea, and almost butters!

Customers say it "lasts all day" and they'd "buy this product again."

Check out the best foundations for mature skin if you need more makeup recommendations!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

drugstore makeup dry skin mature skin makeup beauty products beauty