New Survey Shows Where We Are With Body Positivity — and Where We Still Need to Go

Every morning, each of us wakes up, looks in the mirror, and (unfortunately) assesses, instead of accepts, what we see. We don’t always feel comfortable in our own skin and, in turn, our opinions of ourselves are not always pretty. Everyone wants to treat themselves like a BFF (research says this is one key to becoming more body posi), but that doesn’t necessarily come naturally. A positive body image or acceptance of your shape can be hard to achieve, and even more difficult to talk about. Getting real with more open conversations about the subject (thank you Jessamyn Stanley and Ashley Graham) is an important step for all of us toward improving body image.

To that end, women’s health care company Evofem Biosciences conducted a survey of 1,000 diverse American women in March 2017, seeking detailed insight about the state of body positivity in the US. Evofem CEO Saundra Pelletier, who also serves as founding CEO of WomanCare Global, believes in the significance of polls like this, explaining, “These kinds of studies give insight into the everyday woman — the lady walking down the street, in the office, or at home — which is so important,” she says. “How can we change a culture if we don’t know what the average woman is thinking and feeling?”

HOW WOMEN FEEL ABOUT THEIR BODIES

So, what is the average woman thinking and feeling? Based on the results of the Evofem poll, Pelletier would assess the “general temperature of women’s body image” as “lukewarm.”

Sadly but unsurprisingly, most of the women who participated in the study experience anxiety about their bodies. Thirty-eight percent of respondents noted having a negative relationship with their bodies, 33 percent described their relationship with their bodies as “neutral,” and 29 percent said theirs was positive. But the percentage of women who want to change their bodies is a lot higher than 38 percent. Fifty-five percent of women currently want to lose weight, and 54 percent admitted that they probably care about their physical appearance more than they should (so it’s not just us?).

While these numbers aren’t exactly heartening, Pelletier feels the results should actually give us hope for what’s to come. “When I reflect on the fact that 62 percent of women aren’t immediately tearing themselves down or thinking what they don’t have, I am encouraged,” she says. “Although there is a lot of self loving work to be done, we can get there, and that’s worth celebrating.”

Many of the respondents who have already “gotten there” seem to have found that peace thanks to maturity. In fact, 42 percent of those surveyed said they’d become more confident in their bodies over time. While 66 percent of women between the ages of 25 and 34 said they were overly concerned with their appearance, just 45 percent of women aged 54 and older said the same.

WOMEN HAVE A HEALTHIER BODY PREFERENCE

Based on survey results, women are also turning away from efforts to be “skinny,” preferring instead to be “curvy.” According to Pelletier, this is a “healthier outlook that women’s bodies aren’t meant to be made smaller or lighter — if not already — but tangible, strong, and full. Health and strength are key. When women feel strong, those emotions seep through their cells, and it becomes magnetic to positive experiences.” That’s why we’re behind weight lifting and the #strongnotskinny movement.

HOW TO ENCOURAGE BODY POSITIVITY

Much of the lingering issues with body image can be attributed to unreasonable expectations, often imposed by pop culture. “We need to enforce that women don’t need to chase after standards,” Pelletier says. “The important thing is that they feel healthy and celebrated in the unique, diverse bodies they get to live in.” We need to shift our focus from changing our bodies to accepting and celebrating them.

So, how can we work together to make those statistics look even more promising in upcoming research? According to Pelletier (and the old cliché, kind of), genuine, un-superficial confidence is key.

“Confidence in oneself comes from the inside out,” she says. “A girl may smile at a respectful and genuine compliment on her appearance, but instead of focusing on what she looks like, she should focus on what she can do, her actions, her character. If women and girls can discover what they like about their personalities or skill sets and start from there, that confidence will inevitably flow to the outside.” We can definitely support that!

How do you think we can make our culture more body positive? Tweet us @BritandCo!

(Photos via Getty)

HSA isn’t just for prescriptions and doctor’s visits – there’s actually a ton of things you can buy with your savings. Blue light glasses and sunscreen are commonly HSA eligible, but a lot of people don’t know you can also finesse fancy spa visits and life-changing massage guns (I’m looking at you, Theragun) with their HSA dollars. Some of these items are also FSA eligible, so if you’ve got some funds to use before they expire at the end of the year, you’ve come to the right place!

Your HSA funds can do way more than you think. Check out these 14 unexpectedly fun health-related finds to help you step up your self-care!

What is HSA?

Polina Tankilevitch / PEXELS

HSA stands for Health Savings Account, a type of savings account that lets you set aside funds to pay for qualified medical expenses. HSAs are often available as a part of health insurance plans, though banks and credit unions offer them, too.

What can I buy with an HSA?

Kaboompics / PEXELS

You can buy a lot more with your HSA funds than you think: menstrual products, over-the-counter medicines, sunscreen, and travel to and from medical appointments are just some of the things you can buy with an HSA.

Is HSA worth it?

Kaboompics / PEXELS

Whether an HSA is worth it is really dependent on your needs. There are some nice advantages associated with it, though. You may be able to lower your out of pocket costs for medical needs. Plus, the funds are not taxed, so you may be able to save more. Unlike an FSA (Flexible Spending Account), HSA funds roll over year-over-year, so you don't have to worry about it expiring.

Should I max my HSA?

Pixabay / PEXELS

Maxing out your HSA to your account's annual maximum amount via monthly contributions can be beneficial if your goals are to save money and limit out of pocket costs for medical care. You can also opt to invest some of your HSA funds, which can be a smart decision for saving for things like family planning or retirement.

Amazon

Sunscreen

Per Cigna, sunscreen counts as a reimbursable HSA purchase. SPF is super important for skin cancer prevention, plus wearing it regularly can reduce signs of aging – a win-win!

Amazon

Hatch Alarm Clock

The famed Hatch Restore alarm clock is both HSA and FSA eligible. It's a superb tool for going to bed soundly and waking up feeling refreshed as ever!

TomboyX

Period Underwear

Menstrual care and feminine hygiene products are also HSA eligible. Cigna says this category may include tampons, pads, liners, cups, sponges, and similar items, like period underwear!

Amazon

Theragun

This luxurious massage gun is both FSA and HSA eligible! It's truly life-changing for relieving muscle soreness and tightness. Therabody's other devices like the Theragun PRO Plus, Theragun Sense, and Theragun Relief are also eligible.

Amazon

Oura Ring

This fitness tracker ring is FSA and HSA eligible – it can help you keep tabs on your sleep, activity, stress, heart rate and more.

Amazon

Breathing Strips

According to Cigna, breathing strips are HSA eligible, plus you don't need a doctor's prescription for reimbursement.

Amazon

Electric Toothbrush

Electric toothbrushes are HSA eligible and reimbursable with a medical diagnosis. This model in particular cleans way better than a regular toothbrush, expertly supporting your oral health.

Amazon

Essential Oils

Essential oils are HSA-covered with a medical diagnosis. Certain oils can help relieve stress, anxiety, physical pain, and nausea, and aid in better sleep.

Amazon

Hand Sanitizer

Hand sanitizers of any kind are also surprisingly HSA eligible. We love these sprays from Touchland because they're cute, easily portable, and smell delicious.

Amazon

Humidifiers

Humidifiers are indeed HSA eligible – the moisture they put out into the surrounding air can relieve respiratory issues, common colds, and even reduce snoring.

Amazon

Air Purifiers

Similarly, air purifiers are eligible because they can help remove airborne contaminants and viruses that cause allergies and disease.

Anna Tarazevich / PEXELS

Spa Trips

In the case you're prescribed a lovely visit to a spa or resort by a physician for medical treatment, the only part that's covered by HSA are the services you receive while you're there. The cost of transportation is not eligible for reimbursement.

Amazon

Blue Light Glasses

Blue light glasses are covered by HSA; lenses like these block out blue light from screens which helps prevent eye strain and fatigue.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

As much as I love celebrity couples, I love celebrity sibling relationships even more. And Elle and Dakota Fanning are two sisters I've grown up watching since I first saw Dreamer in 2005. Considering Elle Fanning is only five months older than me, and I have a sister of my own, this is one relationship that feels particularly familiar. And while Elle has also watched Dakota Fanning act since we were kids, Dakota just revealed seeing Elle onscreen is just as special for her.

Here's why Dakota & Elle Fanning get emotional seeing each other onscreen.

Elle remembers "sobbing" during one particularly emotional Dakota Fanning movie.

“When Elle’s in anything, it makes me feel it deeper,” Dakota Fanning said at TheWrap’s Power Women Summit on December 3. “She never can fully disappear into a character totally for me as her sister. She obviously does an amazing job, but I’m always gonna see my little sister a little bit.”

And Elle is just as touched by Dakota's roles, and remembers "uncontrollably sobbing" after seeing Now Is Good, a movie where Dakota's character was dying of cancer. “Because it was my sister, I had a real traumatic reaction after that premiere and the screening,” Elle says. “Obviously the acting, but it was something felt on a deeper level.”

“I’m doing this job, I’m an actor because my sister started before me and I watched her,” Elle continues. “I wanted to do exactly what my big sister wanted to do.”

And their movies have also made an impact on everyone who watches them.

When Brit + Co caught up with Dakota Fanning at the world premiere of The Watchers, I had to ask about one of her most iconic movies: Uptown Girls. "I love it," she says of TikTok memes and edits giving the movie new life. "It's nostalgic for people who are kind of around my age, who grew up watching that movie, I think it's like a comfort movie for people. And so I love that people are still revisiting it and loving it. And maybe now that everyone's older [they're] understanding different things about it."

Dakota starred opposite Brittany Murphy, who also had roles in movies like Clueless, 8 Mile, and Girl, Interrupted. Brittany passed away in 2009 when Dakota was 15. "I loved Brittany so much and I still miss her," she says. "So anytime that she has, you know, a moment where people think about her is also nice."

You can see Elle Fanning in A Complete Unknown, in theaters December 25, and you can also stream Dakota Fanning's new show The Perfect Couple on Netflix now.

Olivia Munn bared it all in her latest SKIMS ad, proving you don't have to hide your scars. The actress posed in a campaign for Breast Cancer Awareness Month, supporting Susan G. Komen®and highlighting her own journey with the disease. She looked absolutely stunning in every photo, but the most gorgeous moment was the way Munn didn't shy away from showing her mastectomy scars. She spoke to TODAY about her experience during the shoot, and why she ultimately decided to ditch her insecurities. Here's what she had to say!

SKIMS

Munn shared with TODAYthat she didn't initially plan to show her scars on the set. The campaign was focused on her recovery post-breast cancer diagnosis, but the makeup artist had a hard time covering up the scars throughout the shoot. She explained that she took a look in the mirror and thought, "I’m done being insecure about my scars." From there, she took the idea to show them off to the SKIMS team — and the rest is history.

SKIMS

And while she was scared to be so vulnerable on camera, this was ultimately a really empowering move for Munn. She elaborated that there are "so many women that have these same scars" who feel just as insecure as she did about them — and she really hopes those women see this ad. "Skims is so iconic and associated with beauty and sex appeal, and cancer really doesn't have that same connotation," she said. "So I just really hope that other women who have gone through my same path feel a little better after seeing it."

SKIMS

The star also took to Instagram to give a behind-the-scenes explanation of her experience. She reiterated that she was "done being insecure" about her scars. "Every mark life has left behind on my body is proof of how hard I fought," she wrote. "I hope other women who have been self-conscious about their scars see these photos and feel all the love I’m sending."

She also shared that SKIMS will donate 10% of their bra sales (except bralettes) to Susan G. Komen® — a charity dedicated to finding a cure for breast cancer — from October 23-31 in stores and online. "It’s really meaningful to be part of an initiative that supports research and helps countless individuals impacted by breast cancer," she said.

SKIMS

All of this comes on the heels of Munn's announcement earlier this year that she was diagnosed with breast cancer. She revealed the diagnosis came after recently tested negatively for well-known breast cancer genes and had normal results from her annual mammogram — but her doctor to check her Breast Cancer Risk Assessment Score. The test showed Munn had a 37% risk of breast cancer, so she pushed for more answers that eventually lead to her diagnosis.

Since then, Munn shared with PEOPLE that she had 4 surgeries in 10 months and underwent medically-induced menopause — all the while juggling being a new mom with husband John Mulaney. She shared, "I'm lucky. We caught it with enough time that I had options. I want the same for any woman who might have to face this one day."

SKIMS

After that March announcement, it's clear Munn is dedicated to raising awareness for women's health — and particularly their options. While chatting about the SKIMS campaign, Munn told TODAY, "You've got to go your doctor and you inundate them with information and you don't stop until they give you the test you need."

If you want to test your own risk for breast cancer, the National Institute of Health has resources here.

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"What would you do if your entire family, and your hometown, set you up to find love?" That's the question Ashley Williams poses in the first Small Town Setup trailer, coming to Hallmark+ in 2025. And if anyone has the answer, I have no doubt it's Hallmark — if anyone knows about warm, cozy, and sappy romance it's them! Even if you're not a huge reality dating show fan (or if you couldn't stop watching Reese Witherspoon's Love in Fairhope) this is one January TV show you won't want to miss.

Here's everything we know about Hallmark's dating show Small Town Setup, hosted by Ashley Williams.

'Small Town Setup' puts you right in a Hallmark movie.

All six episodes of Small Town Setup premieres on Hallmark+ on Thursday, January 2, 2025, and is hosted by Ashley Williams, who you'll recognize from movies like Falling Together and Two Tickets to Paradise as well as How I Met Your Mother.

Just like your favorite Hallmark movies are all about finding love, Small Town Setup focuses on singles coupling up. The show will follow a single who "has made it in the big city, but has yet to find love." And their concerned parents (definitely a Hallmark trope and an IRL trope...) get the whole neighborhood involved in finding three potential matches.

"When the singleton arrives home for a visit, they are presented with dating options curated by their hometown. After three dates, will they find love in their hometown? Or head back to the big city? All is revealed at a big town hall event, full of heart, warmth, and a few laughs along the way."

Okay, getting the entire town involved in my love life sounds crazy, but the whole community coming together for a town hall event sounds exactly like the kind of sweet and sappy event my life needs. (Listen!! Dating as a 20-something in the city is harder than I expected...)

Throughout the trailer we see our singles looking for love around their hometown, going on small town dates, and finding connection in the most unexpected places. Yeah...I'll be tuning in — especially since Small Town Setup is totally giving Gilmore Girls.

Check out the 11 New January 2025 Movies Viewers Will Adore — and you'll want to add to your calendar ASAP!

Heaping plates of Christmas cookies are synonymous with the holidays. It seems that nearly every country around the globe has their own variation on the holiday classic. In fact, some of these regions have been making their version of Christmas cookies for literal hundreds of years.

If you’re looking for a way to reconnect with your heritage, or maybe just want a little baking inspiration, check out our picks for the yummiest Christmas cookies from around the world.

The Noshery

Mantecaditos con Guayaba

These may look like ordinary thumbprint cookies, but these almond shortbreads from Puerto Rico are filled with a special guava marmalade. (via The Noshery)

Broma Bakery

Meringues

French meringues are a classic crumbly egg white cookie with a chewy interior. These get an extra European twist with the addition of Nutella. (via Broma Bakery)

Pretty. Simple. Sweet.

Alfajores

Deeply flavored dulce de leche, a caramel made from whole milk commonly found in Spain and many Latin American countries, is the key ingredient in these super pretty sandwiched Christmas cookies. (via Pretty. Simple. Sweet.)

Fancy Peasant

Melomakarona

These Christmas cookies that hail from Greece get their sweetness from a generous soaking of fresh honey! (via Fancy Peasant)

Very Eatalian

Baci di Dama

The name of this Italian treat translates to “lady’s kisses” — how adorable is that? These bite-sized cuties are made with ground hazelnuts and filled with a dollop of dark chocolate. (via Very Eatalian)

Cooking Classy

Linzer Cookies

These Austrian Christmas cookies are typically made with raspberry jam, but feel free to get crazy with a filling of your choice. Plus, the gorgeous windowpane look will make them a prize takeaway at your next cookie exchange. (via Cooking Classy)

Olivia’s Cuisine

Basler Brunsli

If you’re hanging out in Switzerland around Christmas time, you’ll definitely see these chocolate treats around. They’re often described as Swiss brownies due to their deliciously chewy texture. Perfect with a cup of eggnog or coffee! (via Olivia’s Cuisine)

Cilantro Parsley

Buñuelos

These tender miniature fritters from Mexico are a mix between a donut and cookie. Whatever you want to call them, they’re delicious. (via Cilantro Parsley)

Chef Lindsey Farr

Apricot Kolachys

The Hungarians definitely know what’s up when tart apricot jam gets wrapped in a blanket of flaky pastry. They’re a bright spot on a cold Christmas day. (via Chef Lindsey Farr)

Life, Love and Sugar

Cutout Sugar Cookies

In the United States, a plate of these festively decorated sugar cookies is just what Santa ordered. (via Life, Love and Sugar)

Saveur

Polvorones

You’ll find these simple pecan shortbread cookies all over Mexico around this time of year. The coating of powdered sugar and canela, a type of Mexican cinnamon, really bring the flavor to the next level. (via Saveur)

A Healthy Life for Me

Pignoli

These Italian Christmas cookies are made of a chewy almond base and topped with pine nuts. (via A Healthy Life for Me)

Fancy Peasant

Kourabiedes

These Greek Christmas cookies feature a buttery biscuit topped with mass amounts of powdered sugar. (via Fancy Peasant)

Does your family have a traditional cookie recipe for the holidays? Tag us @BritandBo in your Instagram photos and let us know!

This post has been updated with additional reporting by Meredith Holser.

Lead image via Pretty. Simple. Sweet.