Common Branding Mistakes Small Businesses Make

Sep 14, 2023

In our series Selfmade U, we’ll tackle the most common questions and pain points that come up for business owners with tips and tricks from Selfmade, a virtual business coaching program, founded by Brit + Co founder Brit Morin and sponsored by Office Depot OfficeMax. We’ll hear from Selfmade members and business coaches on what it takes to run a successful business and make it as an entrepreneur.

Creating a unique brand identity can help you stand out from your competitors and keep your target audience coming back for more when done right. “This identity includes the brand logo and color scheme but it’s also your messaging and the overall experience your customers have with your business. How do you want them to feel?,” says Selfmade coach Bex Moxley in her Branding 101 workshop.

When Selfmade member Amber Bogen was pregnant with her daughter, she found the selection of books for Black children limiting. “I wanted to build her a library full of books where she would feel loved, and seen, and empowered, and represented,” she says. “Unfortunately, I felt like I kept hitting a brick wall. There were some but I felt like there should be more.”

That set her on the path to write her first story, an affirmation poem that her daughter started to sing along with her. “She would light up when I would say the little poem to her. And it was just a cute little moment between us.”

Nearly 8 years and six books later, Amber has entered a new phase of her independent boutique children’s book publishing company that celebrates Black joy. “I am on this journey of formalizing everything and getting a professional brand aesthetic, website and all of those things ready to take it to the next level.”

Amber recently received an Office Depot OfficeMax scholarship to Selfmade, where she earned the top prize in the pitch competition and was able to hone in on her branding and reach new customers.

“Selfmade has truly been amazing for me,” says Amber. “When I joined I was just in the beginning stages of thinking about doing a complete rebrand. The coaches and other members in the community have helped me navigate that space.”

When Amber decided to officially trademark her business, she decided to rebrand the name to Little Bogen Books. “As a new entrepreneur, I understand now that I really want to make sure that I create my own lane in terms of my branding. This was more of a passion project before, and when I began the process of trademarking my publishing house, I ran into an issue.” Still, she says, her customer base connected with her brand aesthetic and the emotion she was trying to convey in her branding. “I'm going to stay true to a lot of that but just with a different name.”

Small business owners often make branding mistakes that can hinder their growth and success. Here are common branding mistakes and how to avoid them.

Mistake #1: They lack a brand strategy: Before jumping into the branding aspect of your business, it’s important to know who your target audience is, what your unique selling proposition is, and what your brand values are. “I’ve been in business for a few years now, so I’ve been able to learn about my customer and what she needs,” says Amber. “In my line of business, I have two customers: the buyer who is the parent or adult and then I have the user who is the child, so I have to appeal to both audiences.” Take the time to develop a brand strategy that keeps your audience in mind.

Mistake #2: They ignore the customer experience: Branding is not just about logos and marketing materials. Pay attention to every touchpoint, from the first interaction to customer support post-purchase, so that you can make sure that your brand promises align with the actual customer experience. Neglecting to focus on the customer journey and failing to deliver a positive experience can actually hurt your brand.

Mistake #3: They lack consistency: You want to make sure your messaging, visuals, and tone are consistent across platforms. Look at the overall look and feel: from logos to colors to fonts to brand voice to make sure your marketing sounds like it’s coming from the same brand. If branding and marketing isn’t your strength, consider hiring a freelancer to help you create a consistent look and feel.

Mistake #4: They overlook brand storytelling: Stories can make a powerful impact on how people connect with your brand. Sharing your brand’s story, values, and mission can create an emotional connection with your customers and help you build a strong brand identity.

Mistake #5: They copy competitors: Small business owners can fall into the trap of imitating their competitor’s branding strategies. You want to stay informed about industry trends, but copying can make your brand appear unoriginal. Strive for authenticity and find unique ways to stand out in the market.

Mistake #5: They don’t evolve with the market: “Even if you think that your branding is pretty nailed down, it’s always good to review your branding because things change all the time,” says coach Moxley. “Business changes, society changes, our audience changes. We need to adapt and adjust as times go on.”

Amber says she frequently surveys her audience in email and on social media to understand what topics and trends they’re interested in. “I ask questions about their children’s experiences at school and their conversations at home to help inform my books,” says Amber. “I love keeping my audience engaged with behind the scenes content or asking them to vote on a cover design.”

Pitching her publishing company in the Selfmade pitch competition gave Amber the validation and confidence she needed to keep moving forward. “Having a really good opening statement is really important to spark the attention of the judges and the audience,” she says. And that she did, earning a $5000 grant from Office Depot OfficeMax to help propel her business forward.

“I got new office furniture and because I’m in the middle of a rebrand, I’m going to use the money to create retractable banners and marketing materials for my vending spaces,” she says. “Selfmade has helped to catapult my business even in just a short period of time.”

To learn more about growing your business, sign up for the !

Illustrated by Daniela Jordan-Villaveces

Branding takes a creative approach to connecting with your target audience. Office Depot OfficeMax can help you organize & save time with a suite of business services & solutions to help you accomplish more – from signs, posters & banners to get your business noticed to marketing materials to help bring your brand vision to life.

Beyonce’s Mom, Tina Knowles, Is Ready To Spill A Little “Tea” In Her New Memoir 'Matriarch'

People love to say "curiosity killed the cat" without mentioning that "satisfaction brought it back" — hence my love for celebrity books and memoirs. Apart from their superstar status, celebs are still humans who have other interests and lives outside of what's made them famous. Celebs are oftentimes placed on a pedestal, so reading their memoirs, novels, and otherwise helps humanize them. If you want a better picture of your fave celebs, here are the 36 best celebrity memoirs and books you can add to your bookshelves today.

Celebrity Memoirs

Beyonce/Instagram

Matriarch: A Memoir by Tina Knowles (April 22, 2025)

Beyonce's mom, Ms. Tina Knowles, is throwing her hat in the book ring with her upcoming memoir Matriarch and I don't know what to do with myself! She's made it more than clear that she's not only her daughters' biggest supporters, but Ms. Knowles has also proven she's just as business savvy as they are. This makes the term, "They get it from their mama" super appropriate. But, who is Ms. Celestine Knowles beyond that?

Matriarch is her way of introducing readers to the childhood experiences, grief, love, heartbreak and so much more that have shaped her into the woman she is today.

The Woman in Meby Britney Spears

The Woman in Me peels back all of the mysterious layers of Britney Spears but this time, her recollections are in her voice. She introduces us to her rocky childhood, acquiring fame and so much more in this moving memoir. It's Britney like we've never read about her before.

Willby Will Smith

Instead of letting the media continue speculating about his life, Will Smith also penned a moving memoir. From his days growing up in a sometimes volatile household to securing the title of one of the biggest superstars, Smith points out the cracks in his foundation.

Worthyby Jada Pinkett Smith

Jada Pinkett Smith is on a mission to reclaim her narrative with Worthy. Her recollection of her upbringing and various experiences leading up to being in the spotlight are eloquently penned in a way only she's capable of.

Thicker Than Waterby Kerry Washington

When an event prompts her parents to unearth a secret they never intended to tell her, Kerry Washington begins recounting her life from childhood trauma to discovering the acting world. Throughout the book, Washington takes readers on a journey that helps her answer a question she's always asked herself — will she get the answers?

We're Going to Need More Wineby Gabrielle Union

Gabrielle Union's prolific retelling of her life's stories are both hilarious, agonizing and heartfelt at the same time. Each page feels like you're sitting across from an old friend, drinking wine and catching up on life. Throughout We're Going to Need More Wine, Union introduces us to moments she's doubted herself, experienced sexual assault, and even talks about her first marriage. It's a must-read.

Love, Pamelaby Pamela Anderson

Pamela Anderson is finally getting her flowers — as she deserves — and it's beautiful to witness. Instead of letting everyone else tell her story in order to fit their narrative, she dives into who she really is in Love, Pamela. She also weaves in poetry she's written

Live Wire: Long-Winded Short Storiesby Kelly Ripa

I grew up watching Live With Regis and Kelly so I was excited to dive into Kelly Ripa's Live Wire: Long-Winded Short Stories. She takes her notable on-air personality and pours it into each page whether she's recounting motherhood or things she's experienced in her career.

Paris: The Memoirby Paris Hilton

If you grew up saying, "That's hot," every five minutes, then you were probably bit by the Paris bug. Made famous by her rich girl persona, she was able to market herself and carve a lane apart from the Hilton name. But her book Paris: The Memoir paints a different picture than the public came to know. In her own words, she describes who she truly is, the struggles she's faced and the beautiful life she is creating for her family now.

Finding Meby Viola Davis

Reading Viola Davis' Finding Me tore my soul open and lovingly put it back together again. It's a memoir that details her traumatic childhood and the things she's had to face in Hollywood. At the same time, tales of love and resilience are weaved throughout Finding Me that readers will be able to see that she did in fact find herself.

Mean Baby: A Memoir of Growing Upby Selma Blair

Actress Selma Blair takes readers behind the scenes as she remembers her upbringing that was shaped by being labeled a mean baby. She pulls back the layers of herself in Mean Baby: A Memoir of Growing Up and relates them to the woman she is today.

I'm Glad My Mom Diedby Jennette McCurdy

At first glance, Jennette McCurdy's I'm Glad My Mom Died immediately catches your eye and makes you exasperatedly ask "What?" But once you begin reading about McCurdy's fraught and toxic relationship with her mother, you realize the title is just one complicated peek at everything she's endured.

Scrappy Little Nobodyby Anna Kendrick

Anna Kendrick's impeccable timing in movies is all attributed to who she is off-screen. In Scrappy Little Nobody, she details going to school while still pursuing an acting career and various awkward moments she's had. It's a fun read when you're looking for a boost of dopamine and a little second-hand embarrassment.

You Should Sit Down For This: A Memoir About Life, Wine, and Cookiesby Tamera Mowry-Housley

Watching Sister, Sister was like a rite of passage for me, so it makes sense that reading a book by one of the Mowry twins brought a smile to my face.You Should Sit Down For This: A Memoir About Life, Wine, and Cookies is a mix of memories, her favorite snacks, and nuggets of wisdom written by Tamera Mowry-Housley.

The Office BFFs: Tales of The Office from Two Best Friends Who Were Thereby Jenna Fischer & Angela Kinsey

Calling all The Office fans! Jenna Fischer and Angela Kinsey wrote a book that details the beautiful friendship they built as a result of this classic TV series. They detail key moments from the set of The Office and all the inner workings of mom life in The Office BFFS: Tales of The Office from Two Best Friends Who Were There.

Born to Runby Bruce Springsteen

Bruce Springsteen is a *legend* in the music industry with a more than a memorable career. In Born to Run, he gives a readers a peek into his life leading up to the musician he became and everything that's shaped his life thus far, leaning into his innate storytelling ability and painting a poetic picture of life on the road to fame.

Bossypantsby Tina Fey

Tina Fey's longstanding comedic career has taken her from SNL all the way to the big screen but it's all a part of the dream she had as a little girl. Bossypants takes a look at Fey's life as she recalls various moments from her past and present.

Yes Pleaseby Amy Poehler

Before her own long stint on SNL, Amy Poehler appeared on Comedy Central and has ultimately created a career that's filled with her memorable comedic timing and goofy persona. She brings that same energy to Yes Please, and it'll remind readers why they fell in love with her in the first place.

Sorry Not Sorry: Dreams, Mistakes, and Growing Upby Naya Rivera

The late and ever-lovely Naya Rivera may have captured hearts during her time on Glee, and her book Sorry Not Sorry: Dreams, Mistakes, and Growing Up is sure to keep them. It details all the things she's learn to apologize for, and what she chose to be unapologetic about.

Open Bookby Jessica Simpson

Singer-turned-entrepreneur Jessica Simpson is known for hits like "With You" and "I Belong To Me" but she's also an author. Written in 2020, Open Book cracks open the parts of Simpson's life she's kept hidden from view.

Greenlightsby Matthew McConaughey

Confession — I immediately fell in love with Matthew McConaughey's southern drawl when I watched The Wedding Planner in 2001. Ever since the first moment he appeared onscreen, my young mind added him to my list of favorite actors. Reading Greenlights was a ride I wasn't ready to get off because it dared to expose every crevice of McConaughey's life in a way he's learned to make peace with. It reads like a masterclass in accepting every moment of life and I can't recommend it enough!

Pageboy: A Memoirby Elliot Page

Despite a stellar performance in Juno, Elliot Page couldn't shake the feeling that he wasn't living in his full truth — and then it happened. After a memorable moment of PDA, Elliot knew it was time for him to start making changes. Pageboy: A Memoir peels back all of the layers that covered Elliot — some doused with harm — to unveil who he really is.

Taste: My Life Through Food by Stanley Tucci

Stanley Tucci's incredible career as an actor allowed us to learn more about his equally impressive chef skills. After releasing The Tucci Cookbook and The Tucci Table: Cooking With Family and Friends, Stanley Tucci shared his memoir Taste: My Life Through Food with fans in 2021. It details his Italian-American background — the origin of his love for food — and the beautiful ways his life has revolved around cooking ever since.

My Name is Barbaraby Barbra Streisand

Simply put, Barbara Streisand is a living legend. Her career is as expansive as it impressive, and we love that. For the first time, she's telling her own story in My Name Is Barbara. From the streets of Brooklyn, NY to the big stage, Barbara's life is riddled with highs and lows that have shaped who she is today.

Behind the Seams: My Life in Rhinestonesby Dolly Parton

Dolly Parton's unforgettable style is well-known and has transcended generations. In Behind the Seams: My Life in Rhinestones, she dives into when she fell in love with fashion and how she's made sure it's evident throughout her career.

The Third Gilmore Girl by Kelly Bishop (Available September 17, 2024)

From her role in Dirty Dancing to playing the memorable grandmother in Gilmore Girls, Kelly Bishop's career has been full of highlights and she's ready to talk about it in her upcoming memoir The Third Gilmore Girl. Readers will learn more about the experiences that have shaped her — from marriage to career choices — and the way she chooses to move through life with optimism in sight.

Celebrity Cookbooks

Whiskey in a Teacupby Reese Witherspoon

Reese Witherspoon is the kind of actress (and person) I wanna sit down and reminisce on growing up in the south with. Since we can't have a face-to-face conversation, reading Whiskey in a Teacup is the next best thing. She talks about everything from having a book club to making the best southern biscuits ever.

Cooking from the Spirit: Easy, Delicious , and Joyful Plant-Based Inspirationsby Tabitha Brown

Known as the internet's vegan auntie, Tabitha Brown is the epitome of joy and making vegan food look absolutely delicious. For all the people who wish they could taste the recipes she shares with us on Instagram, Cooking from the Spirit: Easy, Delicious, and Joyful Plant-Based Inspirations is a great alternative.

Rebel Homemaker: Food, Family, Lifeby Drew Barrymore

Hollywood's darling Drew Barrymore brings readers into her home and kitchen where she shares tasty recipes, photos and more in Rebel Homemaker: Food, Family, Life.

Cravings: All Togetherby Chrissy Teigen

Chrissy Teigen has proven she's more than R&B singer John Legend's wife with her modeling career and larger-than-life internet presence, but she's also a *skilled* cook. With Cravings: All Together, Teigen shares her favorite comfort food recipes that she turns to time and time again.

Whole New You: How Real Food Transforms Your Life for a Healthier, More Gorgeous Youby Tia Mowry

I personally love this cookbook written by Tia Mowry because she shares how learning about the root of her painful period cramps — caused by her struggle with endometriosis — led her to start making healthier food choices. It's filled with recipes that helped me transform my own cycles and create yummy meals that I still rely on today.

Amazon

I Love You: Recipes from the Heart by Pamela Anderson

After releasing her heartfelt memoir, Pamela Anderson's ready to share her yummy recipes with the world! I Love You: Recipes from the Heart will be a real treat because she's diving into what can be best described as comfort meals. People shared a portion of her press release that talks about why this cookbook means everything to her. She said, "This book has been a labor of love — from my heart, spilling out to the universe...with all my favorite things from my life of food and whimsy...inspired by my travels but mostly from the island I grew up on, a rainforest that deserves all the glory."

Our mouths are already watering!

Celebrity Children's Books

Big Words for Little Peopleby Jamie Lee Curtis

Jamie Lee Curtis has graced the big screen for decades, but she's since added celebrated children's author to her resume. Big Words for Little People helps young kids embrace bigger words even when they look intimidating.

Busy Bettyby Reese Witherspoon

Instead of writing another memoir or cookbook, Reese Witherspoon penned a tale about a little girl who has big energy with a personality to match. Perhaps the sweetest thing about Busy Betty is that our titular character is being celebrated for these things, even while learning to relate to the world around her.

Sweet Child O' Mineby Guns N' Roses

This children's book is all about Maya and Natalia Rose's adventures being surrounded by love and music. It's a beautiful depiction of the song by rock band Guns N' Roses that your little ones will request nightly.

The First Notes: The Story of DO, RE, MIby Julie Andrews and Emma Walton Hamilton

Julie Andrews and her talented daughter Emma Walton Hamilton share a love of helping young children appreciate the beauty of music. In The First Notes: The Story of DO, RE, MI, they introduce readers to Italian monk Guido. He's the reason why the musical scale exists together although he was initially ridiculed for his discovery.

Sulweby Lupita Nyong'o

Lupita Nyong'o's Sulwe is an amazing children's book about accepting the beauty of who we are instead of longing to look or be like others. It's a great addition to your little one's library as you work on affirming them.

The One and Only Sparkellaby Channing Tatum

Channing Tatum penned this hilarious and sweet tale of The One and Only Sparkella to celebrate the relationship a dad has with his young daughter. When Ella is discouraged because of her classmates' response to her colorful personality and style, her dad helps her embrace who she is so she's able to walk into school as the sparkly gem she is!

Which celebrity books and memoirs are you going to read this weekend? Let us know in the comments!

Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Lead images via Amazon.

This post has been updated.

13 Things That Shocked Me As A First-Time Homeowner

Buying my first home was a crash course in the unexpected. There’s so much you don’t know until you’re in the thick of it — piles of (actually important) paperwork, surprise maintenance and repairs, hidden costs that can throw off your budget, and navigating regulations you didn’t even realize existed. And through it all, there’s the excitement of finally owning a space you can truly call your own. As a home writer and enthusiast, I couldn’t wait to redesign my space in my cozy Scandi-style aesthetic, but I also had to budget for a new water heater, a new roof eventually, and other non-cosmetic but critical upgrades.

To help you on your journey, here are 13 essential tips every first-time homeowner should know.

Karolina Grabowska/Pexels

Prepare for Hidden Costs

Beyond your mortgage, you'll need to pay property taxes, which can run in the multiple thousands each year, home owner's insurance, and maintenance for things like your HVAC (heating and cooling system), water heater (which can last up to 15 years vs. 8-10 with regular maintenance), and roof. You'll also have to pay for utilities, like water and gas, that you didn't have to as a renter. Make sure to set aside 1 to 3 percent of your home’s purchase price annually for unexpected repairs like plumbing issues or roof leaks. You also have to pay for your trash pickup and recycling. Create a budget to avoid surprises and save for a rainy day – that hopefully doesn't lead to a leaky roof.;)

Photo by Andres Ayrton

Understand Your Home Insurance Policy

It's important to know what your homeowner's insurance covers, especially if you live in an earthquake and wildfire-prone area like me. Consider additional coverage for floods or earthquakes or other location-specific concerns.

Photo by Mikhail Nilov

Create A Maintenance Schedule

Learn the basics of your home’s plumbing, electrical system, and HVAC, like where they are! Locate the main water shut-off valve and circuit breaker box, and create a maintenance schedule for tasks like changing HVAC filters (every three months recommended), cleaning gutters (every spring and fall), and servicing your appliances, plus when the warranties run out.

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Have Recommended Contractors On Hand

There's nothing worse than having a plumbing problem and not actually having a plumber on call to fix it. NextDoor is a great resource for finding recommended electricians, plumbers, and other contractors to fix things that you can't. My neighbors knew exactly who to recommend and it was easy to connect with the right people (and avoid the wrong ones).

Photo by Clarisse Meyer on Unsplash

Get To Know Your Neighbors

Before buying, walk around the neighborhood to get the vibe. I wish I had chosen a neighborhood with more kids on the block. On the flip side, we are in a very quiet neighborhood! Post-sale, building relationships with your neighbors can help you create a sense of community – and it feels good to know you have extra eyes on your home when you're away. My neighbors have my phone number and we text each other when we're heading out of town and need packages taken inside. We also share goodies from our gardens, have an annual block party, and have friendly chats on the way to our mailboxes. Welcome to 'burb life!

Photo by Nataliya Vaitkevich

Take Renovations Slowly

It's easy to get so excited about renovating and decorating your new home, but I highly recommend taking your time with renovations. I bought a major fixer upper and rushed getting it all done so that it was livable, but now I wish I had been more thoughtful about certain choices, and bargain-shopped a little more. Some things definitely could have waited. Live in your home for a while, get to know it better, before making major changes. Your budget will thank you!

Photo by Ksenia Chernaya

Invest In Good Repair Tools

This is a good time to invest in a quality toolkit (hammer, screwdriver set, drill, and tape measure...) and hand drill because there will be many times in your role as a homeowner that you'll need all of the above and you'll be grateful you have them on hand.

Photo by Helena Lopes

Check Your Safety Features

Make sure to install smoke detectors and carbon monoxide alarms, and note on your calendar to change the batteries every 6-12 months. If you decide it's right for you, you'll want to install a home security system too.

Photo By: Kaboompics.com

Keep a File for Important Documents

There is so much paperwork your first year of homeownership. Store warranty information, receipts, and maintenance records in an easily accessible place. If you're renovating, there are also permits you'll need to keep on file. And of course, you'll want your title, deed and mortgage docs in a secure place that you'll remember!

Photo by Kindel Media

Know Local Regulations

Speaking of permits, before I had the windows replaced in my home, I checked with the county office online to make sure I didn't need a permit to do so. Turns out, the county had different rules than the city (I had moved from the county limits to the city limits), which did require a permit. I will spare you the story of an inspector coming by just as we were installing the last window! This is all to say, make sure to check local ordinances or your HOA (Homeowner Association) rules that might impact any changes, like fencing, landscaping and upgrades, you decide to make to your property.

Photo by Samson Katt

Improve Your Energy Efficiency Early

Upgrading to energy-efficient appliances, windows, even solar if it makes sense for your home, can help reduce your utility bills and overtime pay for themselves.

Photo by Gustavo Fring

Plan for Landscaping

Yard maintenance requires you to invest in tools or services for mowing, planting, and upkeep. If you consider the cost of your time, it's often cheaper to hire someone to do regular yard maintenance. Also, as you upgrade your landscaping, consider choosing low-maintenance plants and trees. After adding just a small bit of lawn and irrigation to maintain it, my water bill was a bit of a shocker!

Photo by Dane Deaner on Unsplash

Take Advantage of Tax Deductions

Either find a tax expert who can help you with your taxes, or research deductions or credits available to homeowners, such as mortgage interest or energy-efficiency upgrades. It's money you can use to cross things off your inevitable wish list!

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Collaboration Hacks Every Small Business Owner Should Know

Verizon

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In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces

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5 “Outdated” Tech Gadgets You Should Probably Upgrade In 2025

2025 already has a nice ring to it – the new year always offers a fresh start, a nice chance to make improvements in all areas of your life. Technology is undoubtedly one of those things that’ll always make our lives better (well, depending on how you look at it), so the new year is the perfect time to revisit what your devices are doing for you. If you can think of more ‘cons’ than ‘pros,’ it might be time to upgrade your outdated tech gadgets.

Tip: do not throw your devices away – instead, turn them into an authorized recycling facility or sell them to a repair shop, because your old stuff may just be someone else’s treasure.

These 5 outdated tech gadgets are totally worth replacing in 2025.

Axa Crown / PEXELS

1. Wired headphones

It feels weird to say, but wired headphones are so outdated, especially considering the vast variety of hands-free, wire-free bluetooth headphone options on the market now.

Not only are wired headphones outdated, they’re also not very practical. They aren’t very workout- or travel-friendly, since they can fall out (or rather, get ripped out) of your ears easily.

A lot of today’s bluetooth headphone options – from AirPods to over-the-head designs – also have way better audio quality than wired ones.

Jéshoots / PEXELS

2. Anything older than an iPhone 12

The iPhone 12 launched in 2020, making it a whopping 5 years old in 2025. It doesn't sound that long, but Apple's made a ton of upgrades and improvements to their iPhone models since.

Due to the mass amounts of upgrades and improvements, snagging the newest iPhone may just surprise you in what it can do – and make your life easier all the while.

Anna Tarazevich / PEXELS

3. Chunky old speakers

My family’s owned the same stereo speakers for, like, 20 years. I mean, if it’s not broke, don’t fix it, but music, TV shows, and movies could sound so much better on a modern speaker.

If you or your family tend to hold on to older technology like chunky old speakers, it’s time to convince them that a hi-fi sound bar is the right upgrade. Sound bars often display much richer bass sounds, clearer dialogue, and provide a more immersive audio experience overall!

George Milton / PEXELS

4. Clunky printers

If you’ve entirely worn out your 2000s-era printer, shopping for a sleeker model could save you so much money, time, and result in higher-quality prints, no matter what you’re printing out.

Newer models often use less ink than older ones and can handle larger print jobs with ease. Plus, they don't take up nearly as much space in your home office.

Cottonbro Studio / PEXELS

5. Y2K-era PCs

If you’re still using a big ol’ PC, you’re way past due to treat yourself to a new iMac or Macbook. Get with the times, y'all! Apple models are the only computers I can recommend, based on my experience. They’re sleek, clean, fast, easy to use, and have great security measures.

It feels like everyone has at least one Apple device these days, so if you’re looking for a splurge moment, this is your sign.

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65 New Year's Eve Dinner Ideas To Ring In A Festive 2025

New Year’s Eve doesn’t have to just be all about crowded bars and overpriced drinks. Those options can be great, but sometimes a tasteful dinner party can be even more fun and celebratory. Picture this: an array of Champagne cocktails and all kinds of fancy finger foods for your giddy guests before you serve up a fantastic New Year's dinner. Top the night off with a New Year’s toast, and suddenly you’ve hosted the perfect gathering. To get you started, we’ve gathered elegant meal options that range from Asian-inspired to the ultimate adult-ified grilled cheese sandwich to vegan and healthier options. Happy new year!

The best New Year's Eve dinner ideas for a festive start to 2025!

Brit + Co New Year's Eve Dinner Recipes

Brit + Co

Mac + Cheese Gnocchi

When you’re forming your own traditions, start by riffing on classic recipes like this mac and cheese. Our fancy gnocchi side dish is loaded with three kinds of cheese and will make every carb lover give thanks. (via Brit + Co)

Brit + Co

Instant Pot Creamy Chicken Pasta

We love a good Instant Pot meal and this creamy and delicious dish does not disappoint. It's great for your NYE feast! (via Brit + Co)

Brit + Co

Pressure Cooker Vegetarian Chili

Just dump the ingredients into your pressure cooker, and you'll have food enough to feed a family in less than 30 minutes. (via Brit + Co)

Brit + Co

10-Minute Vegan Trader Joe's Stir-Fry

On a budget? You just need a bag of frozen stir-fry veggies and frozen brown rice on hand for the base to this healthy meal. (via Brit + Co)

Brit + Co

Mango Shrimp Curry

A jar of mango chutney acts as the base of this shrimp stir-fry. Talk about summery goodness. (via Brit + Co)

Brit + Co

Thai Basil Stir-Fry

Punchy Thai basil, chiles, and garlic add a burst of flavor to this simple ground chicken stir-fry. Serve with sticky white rice so you can soak up every last bit of sauce. (via Brit + Co)

Brit + Co

4-Ingredient Vegan Baked Ziti

Bake pasta without having to boil it beforehand by giving it a quick soak. You'll be surprised at how much time you save. (via Brit + Co)

Brit + Co

Sheet-Pan Lemon Chicken, Squash, and Green Beans

We love everything about this simple and fresh sheet-pan chicken and veggies. (via Brit + Co)

Brit + Co

Vegan Sheet-Pan German Sausage and Veggies

Hearty vegan cooking doesn't have to take forever. Whip out your handy sheet-pan, and you'll be eating this melange of veggie sausage, potatoes, and cabbage in about 45 mostly hands-off minutes. (via Brit + Co)

Brit + Co

Mexican-Style Hot Dogs in Lettuce Wraps

Keep it casual with a jumble of veggies and black beans that put a much fresher spin on hot dogs. (via Brit + Co)

Brit + Co

20-Minute Tahini Salmon Salad

The rich and nutty tahini dressing is the key to transforming this salad into one you'll actually get excited about eating. (via Brit + Co)

Brit + Co

Pressure-Cooker Carnitas

This flexible recipe has a flavorful base of pork shoulder, aromatic veggies, adobo sauce, and beer, but you can also get creative by adding your own combination of herbs and seasonings. (via Brit + Co)

Brit + Co

Easy French Dip Sandwiches

For a casual yet still comforting NYE meal, try our version of Pinterest’s most-pinned Instant-Pot recipe cooks tender chuck roast in nutty ghee, which we serve on buttered pretzel rolls with mild cheddar cheese, caramelized onions, and leftover juices for dipping. (via Brit + Co)

Brit + Co

Paleo Orange Chicken

The classic American-Chinese staple is made even quicker when seared and pressure-cooked in the IP. Add a little bit of sriracha for a sweet and spicy flavor that's unmatched. (via Brit + Co)

Brit + Co

Instant Pot Beef Stew

You'll want to go ahead and bookmark this Instant Pot recipe because chances are, after you make this stew for the first time, you’ll go back again and again. (via Brit + Co)

Brit + Co

Keto Cheese-Stuffed Meatballs

We thought meatballs couldn't get much better but stuff them with cheese and suddenly they're a whole new meal that we can't get enough of. We love to use them on top of zoodles but any old noodles will work too ;). (via Brit + Co)

Brit + Co

Pumpkin Curry

This side dish can also serve as a main course for any plant-based eaters around your dinner table this Christmas Eve. The flavors of pumpkin and vegetables keep things light and bright, while the spicy curry will warm you to your toes. (via Brit + Co)

Brit + Co

Harissa Shrimp Recipe With Chickpea-Dill Tomato Sauce

You'll love this recipe due to its versatility. The tomato sauce could easily support any protein, from tofu to rack of lamb. Not into dill? Use parsley, mint, basil, or cilantro (or d. all of the above) instead. No chickpeas? Omit them or substitute literally any other legume. Go to Italy or India this NYE with your flavor profile. (via Brit + Co)

Brit + Co

Squid Puttanesca

This sustainable, healthy, and delicious meal is a great start to a happy new year. (via Brit + Co)

Brit + Co

Sheet Pan Shrimp Fajitas

Sheet pan meals are a lifesaver on busy nights when you don't have time to cook and do a pile of dishes. Quick-cooking shrimp is the ideal protein for the method, since it cooks up in mere minutes. (via Brit + Co)

Brit + Co

Sesame Shrimp Puffs

These savory puffs are perfect for your NYE potluck. (via Brit + Co)

Brit + Co

Spicy Butter Chicken

makes for a romantic weeknight at-home date night. Serve with plenty of basmati rice for scooping up that addictive sauce, and enough slices of naan to literally wipe your plate clean. (via Brit + Co)

New Year’s Food That’s Both Fancy and Delicious

A Spicy Perspective

Pan Seared Duck Breast with Savory Blackberry Sauce

Duck breasts are surprisingly easy to prepare and this flavorful dish will have your dinner guests in awe of your cooking talents. (via A Spicy Perspective)

Culinary Hill

Beef Stroganoff

This crowd pleaser is comforting and easy to prepare with variations like extra creamy or garlicky. (via Culinary Hill)

Barley & Sage

Chicken Pot Pie Soup

Make this cozy soup with the classic flavors of chicken pot pie,, topped with crispy puff pastry bites for the perfect NYE meal! (via Barley & Sage)

Half Baked Harvest

Crock-Pot Crispy Caramelized Pork Ramen Noodle Soup With Curry Roasted Acorn Squash

Who knew a crockpot meal could look so beautiful? We love this for an NYE party because it has a little bit of everything, thanks to some truly mouth-watering flavors. (via Half Baked Harvest)

Cozy Cravings

BUTTERNUT SQUASH AND SPINACH LASAGNA

Make this flavorful twist on traditional lasagna with layers of roasted butternut squash sauce, roasted garlic and a cheesy spinach mixture, all baked until golden. (via Cozy Cravings)

The Endless Meal

PORCHETTA

This all-belly porchetta is so rich and tender and perfect for a holiday dinner. Fennel and traditional Italian seasonings make it feel fancy but it's super easy. Serve with some roasted potatoes and greens. (via The Endless Meal)

Joyful Healthy Eats

Pan Seared Ribeye With Herb Butter

If you need some New Year’s Eve food ideas for an intimate night with just you and bae, it might be time to whip out the top-quality ribeye. Don’t forget to dowse it in the homemade herb butter. YUM! (via Joyful Healthy Eats)

Domestic Superhero

Apple and Gouda Grilled Cheese

Elevating cheese and apples… from the hors d’oeuvres tray to the dinner plate. If you feel like something more casual, try a grab-and-go instead of a sit-down New Year's Eve meal. This sandwich ticks all of the boxes. (via Domestic Superhero)

Natasha's Kitchen

Oven Baked Salmon With Lemon Cream Sauce

If your New Year's dinner ideas need some beautiful color, this salmon recipe should do the trick. Paired with asparagus and rice, your guests will leave absolutely stuffed. (via Natasha’s Kitchen)

Inquiring Chef

Braised Red Wine Short Ribs

We don’t want to get too fancy on you, but the Parmesan polenta made with this dish totally sold us. Plus, the braised ribs are super easy — toss them in the oven, then simply pull them out when guests arrive for a tasty New Year's recipe. Done! (via Inquiring Chef)

Yammie's Noshery

Bacon, Brie, and Apricot Grilled Cheese With Balsamic Reduction

This might be one of the most mouthwatering sandwiches, and New Year's Eve menu ideas, we’ve ever come across. The thick slabs of Brie melting into the apricot preserves goes perfectly with the crunchy, toasted bread. (via Yammie’s Noshery)

Closet Cooking

Chicken in a Creamy Parmesan and Sundried Tomato Sauce

These chicken breasts can be whipped up in a snap and are truly drool-worthy, which obviously makes them the ideal choice to serve at a holiday dinner party. This would be perfect on a bed of noodles or wild rice. (via Closet Cooking)

The Bojon Gourmet

Curry Roasted Eggplant With Smoked Cardamom and Coconut Milk

If you're wondering what to cook for New Year's Eve, look no further. We think whipping up a curry would be super unexpected and a great surprise to dinner guests. They might be hesitant at first, but once they taste the tender eggplant, all bets are off. (via The Bojon Gourmet)

Cooking and Beer

Chicken Alfredo Gnocchi Bake With Bacon

Alfredo and bacon, friends… the savory combination we didn’t even know we needed. Make sure you’re ready for the cream overload, though, because this gnocchi bake is chock-full of ricotta, sour cream, cream cheese, and Parmesan. (via Cooking and Beer)

The Seasoned Mom

Honey Dijon Roasted Pork Tenderloin

This New Year's Eve meal idea is great for an intimate gathering of friends or family to celebrate the new year. Other than the pork, you only need four pantry ingredients (plus salt and pepper), so you can have this whipped up in no time. (via The Seasoned Mom)

Olive You Whole

Whole30 + Paleo Shallot Filet Mignon

Kick off the new year with this healthy yet totally satisfying meal. (via Olive You Whole)

Chef Genevieve LaMonaca

Foolproof Beef Wellingtonby Chef Genevieve LaMonaca

Ingredients:

2 lbs beef Tenderloin center cut canon (ask your butcher)
1-2 T Avocado Oil for searing
8oz shallots, minced
1 lb Mushrooms, cremini or button, minced
6 T butter
1 t thyme leaves
1 T minced Parsley
Salt and Pepper TT
Pastry Dough x 2:
Bread Flour 1 1/2 cups plus 1 T
Butter 3/4 cup (6oz) cubed
Salt 1/2 t
Ice cold water 1/4 cup

Directions:

Slice off a 2 lb center cut canon from a beef tenderloin or ask your butcher.
Pat dry, season heavily with salt and pepper. sear on all sides using a fat with a high smoke point (Avocado oil)
Tip: Precooking your beef is the secret to preventing a soggy bottom crust and most of the moisture is removed prior. This will also ensure that your tenderloin is cooked perfect every time.
Roast in a 150 oven to an internal temp of 115. Chill
TIP: I like to measure my canon lengthwise side to side then the circumference by using butchers twine. This will help me determine the size I need to make my prosciutto bed and pastry sheet.

Make your mushroom duxelles. Saute half a pound of minced shallots in 6 T butter then add 1 lb finely chopped mushrooms and thyme, saute, deglaze with sherry wine as necessary, cook until pan is dry, add minced parsley, season and set aside.
Add flour and butter to a counter top mixer and using a paddle, combine on lowest speed until the butter is turned into crumbs and all the flour is Incorporated. Pour in your ice water and mix until combined. Place dough onto the counter and form into a ball then flatten/ wrap with plastic wrap and chill.

New Year's Eve Recipes That Cover All The Bases

The Food Charlatan

Savory Parmesan French Toast With Hollandaise Sauce

We’re noticing that Parmesan cheese is a recurring ingredient on this list, but we’re obviously okay with it. Take this savory French toast, for example. This New Year's Eve dinner recipe is breakfast for supper, only better. (via The Food Charlatan)

Recipe Tin Eats

Slow Cooked Lamb Shanks in Red Wine Sauce

Instead of just drinking red wine, you can cook your meat in it too. Serve these shanks on top of mashed potatoes and you have yourself a meal fit for your finest guests. (via Recipe Tin Eats)

The Almond Eater

Mushroom and White Truffle Mac and Cheese

This dish isn’t for the faint of heart; it’s the most grown-up of the grown-up macaroni and cheeses out there. If you love noshing on truffle fries, then this New Year's menu idea is right up your alley. (via The Almond Eater)

Life As A Strawberry

Parmesan Spinach Gnocchi

We’re mixing up New Years' party food and adding gnocchi with this recipe. It’s warm, delectable, and makes for a comforting winter dish. Everyone craves a cheesy, cream-based meal when it’s cold, so they might as well get it at your NYE dinner party. (via Life As a Strawberry)

Yummy Healthy Easy

Pasta With Light Avocado Cream Sauce

Don’t be fooled by the green — these aren’t zoodles, although those would make a great dish for New Year's Eve too. These noodles get their pretty green color from being tossed in avocados and creamy spinach. (via Yummy Healthy Easy)

Recipe Runner

Pear, Prosciutto, and Gorgonzola Pizza

This pizza brings together a whole lot of flavors we love and want more of. It’s salty and sweet perfection for dinner. The best part? It’s loaded with Gouda, mozzarella, and Gorgonzola. (via Recipe Runner)

Cafe Delites

Smoked Salmon and Avocado Pizza

Everyone will want to grab a slice of this pie (or the whole thing). If you weren’t sold at avocado, the “sauce” is made up of cream cheese, dill, and garlic, then melted together with grated mozzarella. (via Cafe Delites)

A Pleasant Little Kitchen

Instant Pot Lamb Chops With Creamed Cauliflower

If you got an Instant Pot for Christmas, this recipe will have you putting it to good use by making these tender and herbaceous lamb chops served over creamy puréed cauliflower. (via A Pleasant Little Kitchen)

This innovative take on ravioli includes a velvety butternut filling, crunchy walnuts, roasted cauliflower, and browned butter.

Jelly Toast

Barramundi en Papillote

Flaky barramundi is steamed in parchment alongside Meyer lemons, ginger, bell peppers, and butter for a meal that promises big flavor and little clean-up. (via Jelly Toast)

Jo Cooks

Apple Bacon and Blue Cheese-Stuffed Pork Chops

There truly is no better way to enjoy a pork chop than when it’s stuffed to the max with a mouthwatering medley of sweet apples, tangy blue cheese, and salty bacon. (via Jo Cooks)

Pinch of Yum

Instant Pot Korean Beef Tacos

Everyone loves tacos, so feeding your pals these tender and juicy Korean beef tacos topped with fresh cilantro, kimchi, peanuts, and Sriracha mayo is a surefire way to win at hosting. (via Pinch of Yum)

Rasa Malaysia

Garlic Butter Scallops With Lemon Sauce

Scallops will win over the heart of any dinner guest — especially when they’re pan-seared to golden perfection in buttery garlicky goodness. (via Rasa Malaysia)

Half Baked Harvest

Crockpot Coq au Vin Meatballs

Make these easy herb-seasoned parmesan chicken meatballs cooked in wine with vegetables, onions, garlic, and fresh herbs for a warm and flavorful holiday meal. (via Half Baked Harvest)

Folks & Foliage

Arayes With Cheese

These crispy arayes feature a flavorful ground meat mixture and shredded cheese stuffed into pita bread then grilled to crispy, juicy perfection. (via Forks & Foliage)

Feel Good Foodie

Pomegranate Roasted Chicken Thighs

This easy chicken recipe has an intense sweet and sour flavor similar to balsamic. The pomegranate roasted chicken thighs are made with a flavorful marinade using pomegranate molasses. (via Feel Good Foodie)

Feel Good Foodie

Cheese Stuffed Shells

For an easy and delicious vegetarian dish, these cheese stuffed shells are made with three types of cheese, ricotta, mozzarella and parmesan, baked with a marinara sauce, and served with fresh basil. !(via Feel Good Foodie)

Salt & Lavender

One Pan Creamy Gnocchi with Sausage

This meal only takes 30 minutes but looks and tastes like you've spent all day in the kitchen. (via Salt & Lavender)

Maggie Bakes Grace

Vegan Creamy Lemon Pasta

Even if not everyone is vegan, this lemon pasta will please a crowd. The secret ingredient? Hummus! (via Maggie Bakes Grace)

Munching With Mariyah

Aloo Gobi is one of the easiest curries to whip up and made with cauliflower, potatoes and spices you likely already have in your pantry..(via Munching With Mariyah)

Rach L Mansfield

No-Boil Broccoli Rabe + Sausage Baked Pasta

This oven-baked pasta is one of the most satisfying for a winter holiday meal. (via Rach L Mansfield)

Nareen's Eats

Seared Scallops in Roasted Vegetable Puree

Keep it simple yet elegant with seared scallops and vegetable puree, perfect for a fancy night dish. (via Nareen's Eats)

Allosimone

This post has been updated. (Additional reporting by Dana Sandonato, Chloe Williams and Theresa Gonzalez)

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