Common Branding Mistakes Small Businesses Make

Brit + Co
Sep 14, 2023
branding tips

In our series Selfmade U, we’ll tackle the most common questions and pain points that come up for business owners with tips and tricks from Selfmade, a virtual business coaching program, founded by Brit + Co founder Brit Morin and sponsored by Office Depot OfficeMax. We’ll hear from Selfmade members and business coaches on what it takes to run a successful business and make it as an entrepreneur.

Creating a unique brand identity can help you stand out from your competitors and keep your target audience coming back for more when done right. “This identity includes the brand logo and color scheme but it’s also your messaging and the overall experience your customers have with your business. How do you want them to feel?,” says Selfmade coach Bex Moxley in her Branding 101 workshop.

When Selfmade member Amber Bogen was pregnant with her daughter, she found the selection of books for Black children limiting. “I wanted to build her a library full of books where she would feel loved, and seen, and empowered, and represented,” she says. “Unfortunately, I felt like I kept hitting a brick wall. There were some but I felt like there should be more.”

That set her on the path to write her first story, an affirmation poem that her daughter started to sing along with her. “She would light up when I would say the little poem to her. And it was just a cute little moment between us.”

Nearly 8 years and six books later, Amber has entered a new phase of her independent boutique children’s book publishing company that celebrates Black joy. “I am on this journey of formalizing everything and getting a professional brand aesthetic, website and all of those things ready to take it to the next level.”

Amber recently received an Office Depot OfficeMax scholarship to Selfmade, where she earned the top prize in the pitch competition and was able to hone in on her branding and reach new customers.

“Selfmade has truly been amazing for me,” says Amber. “When I joined I was just in the beginning stages of thinking about doing a complete rebrand. The coaches and other members in the community have helped me navigate that space.”

When Amber decided to officially trademark her business, she decided to rebrand the name to Little Bogen Books. “As a new entrepreneur, I understand now that I really want to make sure that I create my own lane in terms of my branding. This was more of a passion project before, and when I began the process of trademarking my publishing house, I ran into an issue.” Still, she says, her customer base connected with her brand aesthetic and the emotion she was trying to convey in her branding. “I'm going to stay true to a lot of that but just with a different name.”

Small business owners often make branding mistakes that can hinder their growth and success. Here are common branding mistakes and how to avoid them.

Mistake #1: They lack a brand strategy: Before jumping into the branding aspect of your business, it’s important to know who your target audience is, what your unique selling proposition is, and what your brand values are. “I’ve been in business for a few years now, so I’ve been able to learn about my customer and what she needs,” says Amber. “In my line of business, I have two customers: the buyer who is the parent or adult and then I have the user who is the child, so I have to appeal to both audiences.” Take the time to develop a brand strategy that keeps your audience in mind.

Mistake #2: They ignore the customer experience: Branding is not just about logos and marketing materials. Pay attention to every touchpoint, from the first interaction to customer support post-purchase, so that you can make sure that your brand promises align with the actual customer experience. Neglecting to focus on the customer journey and failing to deliver a positive experience can actually hurt your brand.

Mistake #3: They lack consistency: You want to make sure your messaging, visuals, and tone are consistent across platforms. Look at the overall look and feel: from logos to colors to fonts to brand voice to make sure your marketing sounds like it’s coming from the same brand. If branding and marketing isn’t your strength, consider hiring a freelancer to help you create a consistent look and feel.

Mistake #4: They overlook brand storytelling: Stories can make a powerful impact on how people connect with your brand. Sharing your brand’s story, values, and mission can create an emotional connection with your customers and help you build a strong brand identity.

Mistake #5: They copy competitors: Small business owners can fall into the trap of imitating their competitor’s branding strategies. You want to stay informed about industry trends, but copying can make your brand appear unoriginal. Strive for authenticity and find unique ways to stand out in the market.

Mistake #5: They don’t evolve with the market: “Even if you think that your branding is pretty nailed down, it’s always good to review your branding because things change all the time,” says coach Moxley. “Business changes, society changes, our audience changes. We need to adapt and adjust as times go on.”

Amber says she frequently surveys her audience in email and on social media to understand what topics and trends they’re interested in. “I ask questions about their children’s experiences at school and their conversations at home to help inform my books,” says Amber. “I love keeping my audience engaged with behind the scenes content or asking them to vote on a cover design.”

Pitching her publishing company in the Selfmade pitch competition gave Amber the validation and confidence she needed to keep moving forward. “Having a really good opening statement is really important to spark the attention of the judges and the audience,” she says. And that she did, earning a $5000 grant from Office Depot OfficeMax to help propel her business forward.

“I got new office furniture and because I’m in the middle of a rebrand, I’m going to use the money to create retractable banners and marketing materials for my vending spaces,” she says. “Selfmade has helped to catapult my business even in just a short period of time.”

To learn more about growing your business, sign up for the !

Illustrated by Daniela Jordan-Villaveces

Branding takes a creative approach to connecting with your target audience. Office Depot OfficeMax can help you organize & save time with a suite of business services & solutions to help you accomplish more – from signs, posters & banners to get your business noticed to marketing materials to help bring your brand vision to life.

Beyonce’s Mom, Tina Knowles, Is Ready To Spill A Little “Tea” In Her New Memoir 'Matriarch'

People love to say "curiosity killed the cat" without mentioning that "satisfaction brought it back" — hence my love for celebrity books and memoirs. Apart from their superstar status, celebs are still humans who have other interests and lives outside of what's made them famous. Celebs are oftentimes placed on a pedestal, so reading their memoirs, novels, and otherwise helps humanize them. If you want a better picture of your fave celebs, here are the 36 best celebrity memoirs and books you can add to your bookshelves today.

Celebrity Memoirs

Beyonce/Instagram

Matriarch: A Memoir by Tina Knowles (April 22, 2025)

Beyonce's mom, Ms. Tina Knowles, is throwing her hat in the book ring with her upcoming memoir Matriarch and I don't know what to do with myself! She's made it more than clear that she's not only her daughters' biggest supporters, but Ms. Knowles has also proven she's just as business savvy as they are. This makes the term, "They get it from their mama" super appropriate. But, who is Ms. Celestine Knowles beyond that?

Matriarch is her way of introducing readers to the childhood experiences, grief, love, heartbreak and so much more that have shaped her into the woman she is today.

The Woman in Meby Britney Spears

The Woman in Me peels back all of the mysterious layers of Britney Spears but this time, her recollections are in her voice. She introduces us to her rocky childhood, acquiring fame and so much more in this moving memoir. It's Britney like we've never read about her before.

Willby Will Smith

Instead of letting the media continue speculating about his life, Will Smith also penned a moving memoir. From his days growing up in a sometimes volatile household to securing the title of one of the biggest superstars, Smith points out the cracks in his foundation.

Worthyby Jada Pinkett Smith

Jada Pinkett Smith is on a mission to reclaim her narrative with Worthy. Her recollection of her upbringing and various experiences leading up to being in the spotlight are eloquently penned in a way only she's capable of.

Thicker Than Waterby Kerry Washington

When an event prompts her parents to unearth a secret they never intended to tell her, Kerry Washington begins recounting her life from childhood trauma to discovering the acting world. Throughout the book, Washington takes readers on a journey that helps her answer a question she's always asked herself — will she get the answers?

We're Going to Need More Wineby Gabrielle Union

Gabrielle Union's prolific retelling of her life's stories are both hilarious, agonizing and heartfelt at the same time. Each page feels like you're sitting across from an old friend, drinking wine and catching up on life. Throughout We're Going to Need More Wine, Union introduces us to moments she's doubted herself, experienced sexual assault, and even talks about her first marriage. It's a must-read.

Love, Pamelaby Pamela Anderson

Pamela Anderson is finally getting her flowers — as she deserves — and it's beautiful to witness. Instead of letting everyone else tell her story in order to fit their narrative, she dives into who she really is in Love, Pamela. She also weaves in poetry she's written

Live Wire: Long-Winded Short Storiesby Kelly Ripa

I grew up watching Live With Regis and Kelly so I was excited to dive into Kelly Ripa's Live Wire: Long-Winded Short Stories. She takes her notable on-air personality and pours it into each page whether she's recounting motherhood or things she's experienced in her career.

Paris: The Memoirby Paris Hilton

If you grew up saying, "That's hot," every five minutes, then you were probably bit by the Paris bug. Made famous by her rich girl persona, she was able to market herself and carve a lane apart from the Hilton name. But her book Paris: The Memoir paints a different picture than the public came to know. In her own words, she describes who she truly is, the struggles she's faced and the beautiful life she is creating for her family now.

Finding Meby Viola Davis

Reading Viola Davis' Finding Me tore my soul open and lovingly put it back together again. It's a memoir that details her traumatic childhood and the things she's had to face in Hollywood. At the same time, tales of love and resilience are weaved throughout Finding Me that readers will be able to see that she did in fact find herself.

Mean Baby: A Memoir of Growing Upby Selma Blair

Actress Selma Blair takes readers behind the scenes as she remembers her upbringing that was shaped by being labeled a mean baby. She pulls back the layers of herself in Mean Baby: A Memoir of Growing Up and relates them to the woman she is today.

I'm Glad My Mom Diedby Jennette McCurdy

At first glance, Jennette McCurdy's I'm Glad My Mom Died immediately catches your eye and makes you exasperatedly ask "What?" But once you begin reading about McCurdy's fraught and toxic relationship with her mother, you realize the title is just one complicated peek at everything she's endured.

Scrappy Little Nobodyby Anna Kendrick

Anna Kendrick's impeccable timing in movies is all attributed to who she is off-screen. In Scrappy Little Nobody, she details going to school while still pursuing an acting career and various awkward moments she's had. It's a fun read when you're looking for a boost of dopamine and a little second-hand embarrassment.

You Should Sit Down For This: A Memoir About Life, Wine, and Cookiesby Tamera Mowry-Housley

Watching Sister, Sister was like a rite of passage for me, so it makes sense that reading a book by one of the Mowry twins brought a smile to my face.You Should Sit Down For This: A Memoir About Life, Wine, and Cookies is a mix of memories, her favorite snacks, and nuggets of wisdom written by Tamera Mowry-Housley.

The Office BFFs: Tales of The Office from Two Best Friends Who Were Thereby Jenna Fischer & Angela Kinsey

Calling all The Office fans! Jenna Fischer and Angela Kinsey wrote a book that details the beautiful friendship they built as a result of this classic TV series. They detail key moments from the set of The Office and all the inner workings of mom life in The Office BFFS: Tales of The Office from Two Best Friends Who Were There.

Born to Runby Bruce Springsteen

Bruce Springsteen is a *legend* in the music industry with a more than a memorable career. In Born to Run, he gives a readers a peek into his life leading up to the musician he became and everything that's shaped his life thus far, leaning into his innate storytelling ability and painting a poetic picture of life on the road to fame.

Bossypantsby Tina Fey

Tina Fey's longstanding comedic career has taken her from SNL all the way to the big screen but it's all a part of the dream she had as a little girl. Bossypants takes a look at Fey's life as she recalls various moments from her past and present.

Yes Pleaseby Amy Poehler

Before her own long stint on SNL, Amy Poehler appeared on Comedy Central and has ultimately created a career that's filled with her memorable comedic timing and goofy persona. She brings that same energy to Yes Please, and it'll remind readers why they fell in love with her in the first place.

Sorry Not Sorry: Dreams, Mistakes, and Growing Upby Naya Rivera

The late and ever-lovely Naya Rivera may have captured hearts during her time on Glee, and her book Sorry Not Sorry: Dreams, Mistakes, and Growing Up is sure to keep them. It details all the things she's learn to apologize for, and what she chose to be unapologetic about.

Open Bookby Jessica Simpson

Singer-turned-entrepreneur Jessica Simpson is known for hits like "With You" and "I Belong To Me" but she's also an author. Written in 2020, Open Book cracks open the parts of Simpson's life she's kept hidden from view.

Greenlightsby Matthew McConaughey

Confession — I immediately fell in love with Matthew McConaughey's southern drawl when I watched The Wedding Planner in 2001. Ever since the first moment he appeared onscreen, my young mind added him to my list of favorite actors. Reading Greenlights was a ride I wasn't ready to get off because it dared to expose every crevice of McConaughey's life in a way he's learned to make peace with. It reads like a masterclass in accepting every moment of life and I can't recommend it enough!

Pageboy: A Memoirby Elliot Page

Despite a stellar performance in Juno, Elliot Page couldn't shake the feeling that he wasn't living in his full truth — and then it happened. After a memorable moment of PDA, Elliot knew it was time for him to start making changes. Pageboy: A Memoir peels back all of the layers that covered Elliot — some doused with harm — to unveil who he really is.

Taste: My Life Through Food by Stanley Tucci

Stanley Tucci's incredible career as an actor allowed us to learn more about his equally impressive chef skills. After releasing The Tucci Cookbook and The Tucci Table: Cooking With Family and Friends, Stanley Tucci shared his memoir Taste: My Life Through Food with fans in 2021. It details his Italian-American background — the origin of his love for food — and the beautiful ways his life has revolved around cooking ever since.

My Name is Barbaraby Barbra Streisand

Simply put, Barbara Streisand is a living legend. Her career is as expansive as it impressive, and we love that. For the first time, she's telling her own story in My Name Is Barbara. From the streets of Brooklyn, NY to the big stage, Barbara's life is riddled with highs and lows that have shaped who she is today.

Behind the Seams: My Life in Rhinestonesby Dolly Parton

Dolly Parton's unforgettable style is well-known and has transcended generations. In Behind the Seams: My Life in Rhinestones, she dives into when she fell in love with fashion and how she's made sure it's evident throughout her career.

The Third Gilmore Girl by Kelly Bishop (Available September 17, 2024)

From her role in Dirty Dancing to playing the memorable grandmother in Gilmore Girls, Kelly Bishop's career has been full of highlights and she's ready to talk about it in her upcoming memoir The Third Gilmore Girl. Readers will learn more about the experiences that have shaped her — from marriage to career choices — and the way she chooses to move through life with optimism in sight.

Celebrity Cookbooks

Whiskey in a Teacupby Reese Witherspoon

Reese Witherspoon is the kind of actress (and person) I wanna sit down and reminisce on growing up in the south with. Since we can't have a face-to-face conversation, reading Whiskey in a Teacup is the next best thing. She talks about everything from having a book club to making the best southern biscuits ever.

Cooking from the Spirit: Easy, Delicious , and Joyful Plant-Based Inspirationsby Tabitha Brown

Known as the internet's vegan auntie, Tabitha Brown is the epitome of joy and making vegan food look absolutely delicious. For all the people who wish they could taste the recipes she shares with us on Instagram, Cooking from the Spirit: Easy, Delicious, and Joyful Plant-Based Inspirations is a great alternative.

Rebel Homemaker: Food, Family, Lifeby Drew Barrymore

Hollywood's darling Drew Barrymore brings readers into her home and kitchen where she shares tasty recipes, photos and more in Rebel Homemaker: Food, Family, Life.

Cravings: All Togetherby Chrissy Teigen

Chrissy Teigen has proven she's more than R&B singer John Legend's wife with her modeling career and larger-than-life internet presence, but she's also a *skilled* cook. With Cravings: All Together, Teigen shares her favorite comfort food recipes that she turns to time and time again.

Whole New You: How Real Food Transforms Your Life for a Healthier, More Gorgeous Youby Tia Mowry

I personally love this cookbook written by Tia Mowry because she shares how learning about the root of her painful period cramps — caused by her struggle with endometriosis — led her to start making healthier food choices. It's filled with recipes that helped me transform my own cycles and create yummy meals that I still rely on today.

Amazon

I Love You: Recipes from the Heart by Pamela Anderson

After releasing her heartfelt memoir, Pamela Anderson's ready to share her yummy recipes with the world! I Love You: Recipes from the Heart will be a real treat because she's diving into what can be best described as comfort meals. People shared a portion of her press release that talks about why this cookbook means everything to her. She said, "This book has been a labor of love — from my heart, spilling out to the universe...with all my favorite things from my life of food and whimsy...inspired by my travels but mostly from the island I grew up on, a rainforest that deserves all the glory."

Our mouths are already watering!

Celebrity Children's Books

Big Words for Little Peopleby Jamie Lee Curtis

Jamie Lee Curtis has graced the big screen for decades, but she's since added celebrated children's author to her resume. Big Words for Little People helps young kids embrace bigger words even when they look intimidating.

Busy Bettyby Reese Witherspoon

Instead of writing another memoir or cookbook, Reese Witherspoon penned a tale about a little girl who has big energy with a personality to match. Perhaps the sweetest thing about Busy Betty is that our titular character is being celebrated for these things, even while learning to relate to the world around her.

Sweet Child O' Mineby Guns N' Roses

This children's book is all about Maya and Natalia Rose's adventures being surrounded by love and music. It's a beautiful depiction of the song by rock band Guns N' Roses that your little ones will request nightly.

The First Notes: The Story of DO, RE, MIby Julie Andrews and Emma Walton Hamilton

Julie Andrews and her talented daughter Emma Walton Hamilton share a love of helping young children appreciate the beauty of music. In The First Notes: The Story of DO, RE, MI, they introduce readers to Italian monk Guido. He's the reason why the musical scale exists together although he was initially ridiculed for his discovery.

Sulweby Lupita Nyong'o

Lupita Nyong'o's Sulwe is an amazing children's book about accepting the beauty of who we are instead of longing to look or be like others. It's a great addition to your little one's library as you work on affirming them.

The One and Only Sparkellaby Channing Tatum

Channing Tatum penned this hilarious and sweet tale of The One and Only Sparkella to celebrate the relationship a dad has with his young daughter. When Ella is discouraged because of her classmates' response to her colorful personality and style, her dad helps her embrace who she is so she's able to walk into school as the sparkly gem she is!

Which celebrity books and memoirs are you going to read this weekend? Let us know in the comments!

Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Lead images via Amazon.

This post has been updated.

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14 Amazing Advent Calendars That Are Literally Full Of Surprises For 2024

The countdown to the holidays will be here before you know it, which is why we're gearing up to treat ourselves all December long with the best advent calendars for 2024. Whether you're looking to unbox a lil' somethin'-somethin' for yourself or gift the goodness to a friend or family member, these 14 advent calendars span across food, beauty, and pop culture – ensuring you find the perfect fit.

Amazon

Gilmore Girls: The Official Advent Calendar

This Rory- and Lorelai-approved advent calendar is packed to the brim with 25 Stars Hollow-themed trinkets, from keychains, and buttons to magnets and stickers so you can flaunt your Gilmore Girls fandom all year long.

Alo

Alo Advent Calendar

This pick by Alo is packed to the brim with 24 days of beauty, wellness, movement, and style must-haves which will give you or anyone you gift it to the ultimate health reset.

Uncommon Goods

Advent Shower Steamer Set

This advent calendar features 24 different shower steamers for a wholesome 'treat yourself' moment as the holidays draw near.

Glamnetic

Glamnetic Nail Lover's Gift Set

This advent calendar is filled with a week's worth of press-on nails, one of which is a limited-edition, never-seen-before design! This is the ideal gift for the beauty lover in your life.

Godiva

Godiva 2024 Holiday Classic Chocolate Advent Calendar

Because chocolate always makes the best gift! This Godiva advent calendar comes complete with 24 assorted chocolates that range from milk, dark, and white. Kick off the most delicious time of year by gifting this indulgent set to your local chocolate lover, or yourself – just try not to sneak all the chocolates in one sitting!

Sephora

Sephora Collection Advent Calendar

We'd gladly take a Sephora-themed advent calendar year-round, but this beauty-centric one makes the holidays feel a bit more special. Never say "no" to a treat-yourself moment! With this set, you'll unveil 24 different makeup, skincare, and bath goodies, accessories, plus an advent-exclusive inclusion.

Kylie Cosmetics

Kylie Cosmetics Holiday Advent Calendar

This 12-day advent calendar from none other than Kylie Jenner herself features all her favorite makeup and skincare products that can help you (or your giftee) create versatile looks, from day to night.

Nordstrom

MAC Cosmetics 24K Holiday Advent Calendar

Unwrap your glowiest glow with this luxurious MAC advent calendar! For 24 whole days (ideally leading up to Christmas, but we understand where you're coming from, early openers), you'll find only the best lip, base, eyes, and skin picks from the beloved brand. Sitting at an original value of $480, you can snag this baby for more than half-off for the holidays!

Typology

Typology Advent Calendar

Typology's 2023 advent calendar sold out in less than 48 hours last year, and it's already waitlisted for 2024 – but it's not to be missed, especially if you're gifting the design- and sustainability-forward beauty-lover in your life. This cal contains 15 full-size and 9 mini-size skincare products for the face, eyes, lips, and hands. It's super sleek yet unique, plus, it's constructed from FSC-certified paper to not only optimize space, but reduce its carbon footprint during transport. Get your name on the waitlist with the link here!

Nordstrom

Sugarfina 24 Tastes Of Christmas Candy Advent Calendar

The holidays are the time to assume the character of Buddy the Elf and go all in on all the Christmas candies. This 24-day advent calendar features everything from creamy chocolates to fruity gummies to satisfy that sweet tooth and bring some very sugary Christmas cheer to the season. P.S. Sharing is caring!

Craftspring

Craftspring Linen Ornaments Advent Calendar

Your Christmas tree will be left looking utterly lush once you've made it through this adorable advent calendar. It's loaded with a mini ornament for every day, each one made from sustainably-harvested merino-blended wool. The hand-embroidered calendar base will truly last a lifetime, so you can use it every year, loading it with candies, teas, and beauty goodies – whatever you please!

Nordstrom

L'Occitane 24 Days of Beauty Advent Calendar

This treasure chest of goodies for your skin, body, hair, and hands is well-worth the investment (a $115 value for just $84) considering you can get some good year-round use out of it. The contents will come in particularly handy for all your dry skin woes once winter is, well, wintering. The best part about this cal is you can keep what you want, then gift more minis to the skincare-obsessed in your life!

Compartés

Compartés Winter Foxes Chocolate Advent Calendar

By far the coolest, most intricate chocolates we've tried, Compartés' offerings make the best holiday gifts. Opt for this 24 day-long advent calendar inspired by a mystical fox named Samson. Like Samson, you'll be able to cleverly venture out on a world of bite-sized chocolate treasures from the likes of Creme Brûlée, Campfire S'mores, and Blackberry Crumble. How yummy.

Lush

Lush Advent Calendar

Holiday prep can be stressful. Wind down and relax a bit each day with each of Lush's advent calendar surprises! From colorful bath bombs and home fragrances to beloved beauty picks from years past, this 24-day box is a total banger. Plus, if you don't see yourself using up each day's offering, you'll have some absolutely delightful gifts on-hand to give to your friends and fam.

Subscribe to our newsletter for more gift ideas!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.

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Collaboration Hacks Every Small Business Owner Should Know

Verizon
verizon

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces


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33 Early Black Friday Deals You Can Start Shopping Now

Black Friday will be here before you know it, with thousands of retailers flaunting their best deals of the year. We're shoppers at heart, so you know we're already scoping out 2024's offerings! Given that the list of stores and brands hosting Black Friday and Cyber Monday sales this year is essentially endless, we're weeding out only the best deals from the places you love to spend (and save). From beauty faves like Dieux and Kiehl's to home goods from Amazon and Walmart, these are the Black Friday deals you simply can't miss.

What is Black Friday?

Kaboompics / PEXELS

Black Friday is the Friday after Thanksgiving that typically signifies the start of holiday shopping season, though many retailers have started to launch their Black Friday deals earlier year over year. A lot of the deals that stores and brands offer during Black Friday outpace their other sales events (such as Memorial Day and Labor Day) in terms of savings.

When is Black Friday 2024?

Gustavo Fring / PEXELS

Black Friday will land on November 29, 2024.

What is Cyber Monday?

Cottonbro Studio / PEXELS

Cyber Monday is the Monday after Thanksgiving that highlights savings and deals online as opposed to in-store offers. It's one of the busiest times of year for online shopping.

When is Cyber Monday 2024?

Anna Shvets / PEXELS

Cyber Monday will land on December 2, 2024.

When's the best time to shop for holiday gifts?

Vlada Karpovich / PEXELS

We're big believers that it's never too early to start shopping for holiday gifts. The sooner you shop, the better, so you can check everyone off your list ahead of the busy holiday season and have some peace of mind once the real festivities start! Plus, if you're shopping online, starting early gives you ample time to wait for items to be shipped and delivered to your door. If deals and savings are what you're looking for, Black Friday and Cyber Monday offer some really great opportunities.

What's the best thing to shop for during Black Friday and Cyber Monday?

Kaboompics / PEXELS

The best thing to shop for during Black Friday deals and Cyber Monday promotions really depends on what your needs are as well as the items you're scoping out to treat yourself (or the people you're gifting for the holidays). Typically, big-ticket items like home appliances, tech products like earbuds, laptops, TVs, and tablets, and luxury self-care tools are heavily discounted during this time.

Beauty Sales

Amazon

Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Brightening Serum

Bliss

When: November 20-December 17

What: 20-30% off select products

Ulta

Perricone MD High Potency Hyaluronic Intensive Hydrating Serum

Ulta

When: Now-November 23

What: Weekly deals on skincare, makeup, hair care, and fragrance.

IT Cosmetics

IT Cosmetics CC+ Cream Full-Coverage Foundation with SPF 50+

IT Cosmetics

When: November 23-December 3

What: 30% off sitewide (loyalty members get 35% off)

Amazon

Kiehl's Ultra Facial Cream

Kiehl's

When: November 21-December 2

What: 30% off site-wide and 50% off select items on November 26 only

Amazon

Lanolips Baby Baby Balms Set

Lanolips

When: November 29-December 2

What: 30% off at Ulta and 20% off on Amazon

Moroccanoil

Moroccanoil Original Treatment

Moroccanoil

When: November 25-December 3 (rewards members will have early access to the sale on December 2)

What: 25% off sitewide

NOYZ

NOYZ Love Club Eau De Parfum

NOYZ

When: November 28-30 and December 1-2

What: 25% off sitewide and a free baseball cap on purchases over $55 on November 28-30, 25% off sitewide and a free candle on purchases over $55 on December 1-2

dpHUE

dpHUE Gloss+

dpHUE

When: November 3-15

What: 25% off sitewide

Dieux

Dieux Baptism Gel Cleanser

Dieux

When: November 29-December 2

What: 30% off original price items, 20% off single items, and a free Mini Slugging Kit on orders over $30

ILIA

ILIA Skin Rewind Complexion Stick

ILIA

When: November 25-December 2, VIP members get early access November 24

What: 20% off sitewide, 25% off orders over $125, and 25% off plus a free full-size product for orders over $150

Ogee

Ogee Tinted Lip Set

Ogee

When: November 1-December 3

What: 20% off sitewide with code 'GIFTGLOW20' and receive free deluxe samples with purchases over $200 (November 28-December 3 only)

Amazon

Youth To The People Superfood Facial Cleanser

Youth To The People

When: November 23-December 3 on YTTP.com, November 21-December 2 on Amazon, and December 2 at Sephora

What:

  • YTTP: 30% off sitewide plus a free 3-piece gift with purchases over $85
  • Amazon: 20% off select products through November 27, 30% off select products starting November 28
  • Sephora: 30% off all products in-store and online

Fashion Sales

Amazon

Dream Pairs Genuine Suede Classic Platform Boots

Dream Pairs

When: November 21-December 2

What: 20-40% off select styles on the Dream Pairs site and Amazon

Madewell

Madewell The Essential Bucket Tote

Madewell

When: November 21-27

What: 30% off your purchase, including new arrivals

H&M

H&M Brushed-Finish Jacket

H&M

When: November 28-December 1

What: 30% off online only (November 28), 30% off online and in-store (November 29-30), and up to 50% off (November 30-December 1)

Old Navy

Old Navy '94 Half Zip

Old Navy

When: November 1-December 2

What: 50% off select products online and in-store (November 1-6), 50% off everything online and in-store (November 7-10), and 50% off everything online only and 50% off select products in-store (November 27-December 2)

Land's End

Land's End Medium Canvas Tote Bag

Land's End

When: November 29-December 3

What: 50% off, including customizable canvas totes, sheets, towels, accessories and more.

Showpo

Showpo Jondra Blouse

Showpo

When: November 22-December 3

What:

  • Black Friday early access (November 22-24): 25% off sitewide
  • Black Friday (November 27-29): 25% off sitewide
  • Cyber Weekend (November 30-December 1): 25% off almost everything and 40% off bestsellers
  • Cyber Monday (December 2-3): 25% off almost everything and 40% off bestsellers

Franco Sarto

Franco Sarto Jaxon Mid Calf Boot

Franco Sarto

When: November 23-December 3

What: Up to 70% off + free shipping

Oomiay

Oomiay Havasu Earrings

Oomiay

When: November 28-December 2

What: Free exclusive jewelry pieces (up to 5) with every item purchased on November 28-December 1 and up to 50% off your entire order on December 2 only

Barefoot Dreams

Barefoot Dreams CozyChic Solid Robe

Barefoot Dreams

When: November 27-December 1 (Black Friday VIP access starts November 25) and December 2-3 (for Cyber Monday)

What: 20% off 2 items, 25% off 3 items, and 30% off 4 or more items for Black Friday. The CozyChic Checks & Stripes Sock Set will be just $9.98 (was $45) on Cyber Monday only.

Local Eclectic

Local Eclectic Whimsical Charm Necklace

Local Eclectic

When: November 25-December 2

What: 20% off sitewide

Quince

Quince Italian Wool Classic Single-Breasted Coat

Quince

When: November 27-December 2

What: 40% off select products

Home Sales

Revival Rugs

Revival Rugs Gambit Rug

Revival Rugs

When: November 14-December 2

What: Scaled discounts automatically applied at checkout:

  • 15% off $250-500
  • 20% off $500-999
  • 25% off $1,000-1,999
  • 30% off $2000+

Walmart

Samsung 55” Crystal UHD 4K Smart TV

Walmart

When: November 11-December 1

What: Walmart is breaking up their Black Friday and Cyber Monday deals into two events.

  • Event 1 deals begin online on November 11 at 12 p.m. ET exclusively for paid Walmart+ members and 5 p.m. ET for all customers.
  • Event 1 deals begin in stores on November 15 at 6 a.m. local time.
  • Event 2 deals begin online on November 25 at 12 p.m. ET exclusively for paid Walmart+ members and 5 p.m. ET for all customers.
  • Event 2 deals begin in stores November 29 at 6 a.m. local time.
  • Cyber Monday deals start online on December 1 at 5 p.m. ET exclusively for paid Walmart+ members and 8 p.m. ET for all customers.

Amazon

TheraGun Sense Percussion Massage Gun

Amazon

When: November 29 and December 2 (tentative)

What: Amazon will feature "tons of great deals across all different categories."

Brookstone

Loftie Sunrise Lamp

Brookstone

When: November 25-December 4

What: Up to 76% off select items

Ruggable

Morris & Co. Strawberry Thief Sage & Rose Tufted Rug

Ruggable

When: Starting November 26

What: 25% off sitewide (exclusions apply) with code 'BF24'

Brümate

Brümate Era 40-Ounce Tumbler

Brümate

When: November 26-December 2

What: 20% off coolers and 25% off drinkware with code 'HOLIDAY25'

sproos!

sproos! Lookin Good Handheld Shower System

sproos!

When: November 27-December 2

What: 30% off of the Lookin' Good Bundle on sproos.co and Amazon

Great Jones

Great Jones x Fellow Kettle

Great Jones

When: November 4-December 2 on Great Jones site and November 21-December on Amazon

What: up to 50% off sitewide and 20-33% off select items on Amazon

Food + Supplement Sales

Cure

Cure Electrolyte Drink Mix Starter Kit

Cure

When: November 26-December 3

What: 25% off sitewide on all Electrolyte Drink Mixes, Cure Kids, Energy Teas and merch with code 'HELPYOURSELF25'

More Sales

Petco

Native Pet Omega 3 Fish Oil For Dog Skin & Coat

Petco

When: November 23-30

What: 50% off select items

Subscribe to our newsletter to shop even more Black Friday and Cyber Monday deals!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.

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Why Wait? 106 Must-See Amazon Deals You Won’t Want To Miss This Week

Why wait? Discover 106 must-see Amazon deals this week that you won’t want to miss! From cutting-edge tech to cozy home essentials and trending beauty finds, these top picks offer unbeatable savings and value. Dive into these amazing offers now and snag your favorites before they're gone—because the best deals won’t stick around for long.

Thanks for reading about our favorite finds from across the internet! FYI: We participate in affiliate programs and may get a share of the revenue from your purchase.

Cook Comfort Food to Perfection in This Pumpkin Dutch Oven

Amazon

Elevate your fall cooking with this pumpkin-shaped cocotte. Made from enameled cast iron, it’s as durable as it is stylish, whether you’re using it on the stove or pulling it straight from the oven. With its brass stem handle, it doubles as a decorative piece, making it a smart seasonal investment for your kitchen.

See it on Amazon

A Cabinet With Tilt-Out Storage For Laundry, Recycling, or Trash

Amazon

The charming beadboard appearance and rubberwood tabletop of Betterhood's Double Tilt-Out Cabinet make it equally suitable for the kitchen, laundry room, bathroom, or hallway. The Tilt-Out Cabinet can hold up to a 10-gallon trash can and has a weight capacity of 30 pounds. The Cabinet is available in various colors and with the option of double or single doors.

See it on Amazon

Dazzle Everyone In This Perfume

Amazon

A good perfume is essential for whenever you need a little extra sparkle and good smells for an event. This luxury perfume is a great investment into yourself and your confidence. It's long lasting, from Dubai, and carries a luxurious scent.

See it on Amazon

A Countertop Dishwasher With Enough Capacity For A Family Of 4

Amazon

I hate to wash dishes, but I don't mind loading the dishwasher. I'm so grateful I have a full-size dishwasher, but if I didn't have the space for one, I'd get a Countertop Dishwasher. The Compact Dishwasher has five wash cycles, including specialized cycles for Baby Care items and even Fruit!

See it on Amazon

Spruce Up Your Dinner Party Game With This Dinnerware Set

Amazon

This 12-piece dinnerparty set comes in a gorgeous slate gray that is perfect for serving dinner guests. These are a great way to level up your tablescape skills.

See it on Amazon

A Freestanding Cupboard That Serves as a Mini-Pantry

Amazon

The Storage Cabinet is 47"H, about the height of an average 6 to 8-year-old, just to help you visualize it. You can even view the Cupboard in your room using the Amazon Shopping App and your phone's camera. The Pantry Storage features a multi-level shelf design for flexible storage options.

See it on Amazon

Buttery Soft Leggings

Amazon

We've got a hunch that these TikTok-famous leggings are on the verge of a fantastic sale – the perfect opportunity to snag a pair! Whether you prefer full-length or capri style, these leggings have you covered. And with fall just around the corner, there's no better time to refresh your wardrobe and pair these leggings with your coziest sweaters.

See it on Amazon

A LEGO Advent Calendar to Bring Out the Christmas Spirit

Amazon

Advent calendars are becoming quite a big deal these days. This LEGO Advent Calendar can be snapped up for a decent price during the Black Friday sale. This advent calendar is packed with new bits of LEGO that form to build a festive pet playground. It comes with 10 characters as well as Christmas activities to get everyone into the spirit.

See it on Amazon

This Floor Pouf Looks So Trendy

Amazon

Add some extra coziness to your living room with these affordable floor poufs. They look chic in every color, and give you more seating options without taking up too much space. It's safe to say I'm obsessed.

See it on Amazon

This Flattering Pea Coat

Amazon

This Pea Coat is crafted in a long length, it boasts a classic self-tie belt that suits various body shapes, ensuring a flattering fit. The coat features a solid color, long sleeves, and a lapel open front, embodying timeless sophistication and warmth. Embrace the elegance and practicality of this pea coat, perfect for enhancing your fall wardrobe.

See it on Amazon

Maybelline Just Dropped These New Shadow Blocks in a Stacked Eye Shadow Trio

Amazon

These newly dropped Maybelline Shadow Blocks are great if you wear the same shadow look regularly or you need something compact for travel. Each block comes with three different shades which all work together for an overall look. They are really user-friendly and not overly pigmented so great for everyday use.

See it on Amazon

A Cream Eyeshadow in the Perfect Fall Shade

Amazon

Elevate your eyes with cream eyeshadow. It has a gold shimmery formula that can even double as a highlighter. Its radiant finish shines in the light, giving your lids and cheekbones a soft, autumnal glow.

See it on Amazon

This Organic Modern Freestanding Pantry

Amazon

Small apartments tend to skimp on pantry storage. Make the most of your space with this traditional freestanding pantry cabinet with doors and three adjustable shelves.

See it on Amazon

This Dinnerware Set Was One of Oprah's Favorite Things

Amazon

You can't go wrong with a pick from Oprah's Favorite Things. This dinnerware set has service for four, is dishwasher-safe, and comes in a handful of stunning, classic colors that age well.

See it on Amazon

Seasons Greetings

Amazon

A holiday wreath is just what you want to greet your neighbors when they walk up to your home. There's something about the warm and happy colors that make your home seem welcoming to all. Grab your home this beautiful and subtle, pre-lit wreath to let everyone know you're in the holiday spirits.

See it on Amazon

Use This Wrap Dress to Elevate Your Look

Amazon

Any fall wardrobe needs a cozy wrap dress. This option offers ribbed detailing, long sleeves, and a V-neck design.

See it on Amazon

A Chunky-Knit Sweater in Pretty Autumn Shades

Amazon

This chunky-knit sweater is the coziest fall wardrobe staple, and we find ourselves wearing it all the time. The oversized fit makes us feel like we're bundled up in a cozy blanket, and the color selections couldn't be better. Choose from a variety of autumnal shades, from olive green to a dark, moody purple. This is an instant closet favorite you won't want to pass up on.

See it on Amazon

Blow Off Some Steam With A Dammit Doll

Amazon

When you just can't take it anymore and need to yell and scream, take it out on a Dammit Doll. "The Classic Dammit Doll is engineered to absorb all that negative energy so you can let go and get your happy back on." Verified Purchaser, A. Preston, said, "I have been gifting Dammit Dolls for several years, they never fail to get a smile out of the recipient!"

See it on Amazon

Beats Solo Wireless Headphones

Amazon

Going back to your morning commute means more time for podcasts and Spotify and naturally a pair of good headphones will come in handy. These beats solo wireless headphones are my absolute favourite and they can be used as a style accessory as well.

See it on Amazon

Bright Eyes Even If You Overslept

Amazon

This full-coverage concealer diminishes the look of dark circles and fine lines while instantly brightening your eyes for a fully rested look every day.

See it on Amazon

This cordless hand massager with heat and compression is a great gift for anyone with arthritis or carpal tunnel syndrome.

Amazon

This hand massager with heat offers a kneading massage with 4 massage heads, providing stimulation to different acupuncture points, relieving arthritis or carpal tunnel pain, and relaxing hands after a long day of work. Rechargeable and portable, this makes a great gift for anyone you know needing help to get rid of finger numbness & joint soreness. Suitable for both left and right hands.

See it on Amazon

This Complexion Stick Can Cover Anything

Amazon

Conceal your blemishes while also correcting the color with this complexion stick that is infused with turmeric and hyaluronic acid. This medium coverage tool creates a natural finish that will feel as good as your skin will look. It's a must-have to touch up throughout the day.

See it on Amazon

A Charcuterie Board That Comes with Serving Knives

Amazon

Crackers, cheese, prosciutto — this charcuterie board has space for all your favorite happy hour snacks. It's made from sleek bamboo, with a built-in drawer that pulls out to reveal a set of four serving knives. And since the knives are made from stainless steel, there's no need to worry about them rusting over time.

See it on Amazon

A Stylish Anorak Jacket That Goes With Anything

Amazon

A classic anorak jacket makes any outfit feel complete, and this one does not disappoint. It's lightweight, so it works as a transitional piece from summer to fall. You can easily layer it over a t-shirt and sweater or wear it on its own depending on the weather. It comes in a variety of pretty fall colors, so you're sure to find one that suits your style.

See it on Amazon

Finally, The iRobot Roomba Is On Sale

Amazon

@bradsdeals flagged that the iRobot Roomba might be on sale, and boy are we delighted it is. It is a powerful, intelligent cleaning device that you can schedule to take care of dirt and dust that accumulates around the home. With a premium three-stage system and over ten times the suction power of other models, you can direct this device to clean any room you want, any time you want.

See it on Amazon

This Coffee Maker That’s Essential to Your Morning Routine

Amazon

Say goodbye to those endless lines at the coffee shop, as with the incredible Keurig K-Supreme, you're the master barista in the comfort of your own home. Simply fill the water reservoir, pop in a pod, and voila! Your perfect cup of coffee is ready in minutes.

See it on Amazon

If Their Vanity Is a Mess

Amazon

For the makeup-loving girl whose vanity is a total mess... change their life with the gift of a drawstring makeup bag that opens to lay flat on the table and is packed up in one swift motion.

See it on Amazon

Line Smoothing Seamless Bra

Amazon

Every good outfit starts with the right bra. With this underarm-smoothing and seamless design, your clothes will fit you better than you ever thought they could have.

See it on Amazon

A Cream Eyeliner That Comes in Multiple Shades

Amazon

There's no better time than fall to experiment with your eye makeup looks, and this cream eyeliner is the perfect way to do it. It’s great for adding a pop of color as a winged eyeliner or for lining your waterline to match your eyeshadow.

See it on Amazon

They’ll Be Able to Create an At-Home Spa With This Towel Warmer

Amazon

Being handed a warm towel after treating yourself to self-care in the form of a skincare treatment is part of the quintessential spa experience. With this towel warmer, they can recreate that relaxing scenario in the comfort of their own home. You can easily select various timer settings, and the warmer keeps towels at the optimal temperature for the timer's duration.

See it on Amazon

Give Your Table a Classy Makeover with This Cloth

Amazon

Simple yet elegant, this tablecloth is adorned with wheat embroidery and tassels, setting the stage for an unforgettable holiday meal. Made from high-quality cotton and linen, it's also heavyweight and waterproof, adding a practical touch to its luxurious charm.

See it on Amazon

This Walking Treadmill So You Can Get All Your Steps In

Amazon

This Walking Treadmill is a must for those who love to work out at home. No assembly is required, and you can either walk or jog right in the comfort of your home.

See it on Amazon

These Mules Work In Any Setting

Amazon

Whether you're going out for dinner, heading out on errands, or going to lunch with friends, these backless mules work. They're comfortable and classic, and the suede makes them ideal for transitional weather.

See it on Amazon

Make Quick Work of Meat Prep with Shredder Claws

Amazon

Whether making pulled pork, shredding chicken, or breaking down beef for a delicious stew, these claws are the perfect kitchen tool. Their sturdy construction ensures that they can handle the toughest cuts of meat, making the shredding process a breeze, and they’re also quite versatile, great for picking up your turkey and holding it still as you carve and ensuring hassle-free and efficient holiday meal preparation.

See it on Amazon

This Variety Pack of Sheet Masks

Amazon

It always feels nice to pamper your skin with a nice sheet mask, and this pack features a variety of different masks to address any skincare need. It comes with 12 different face masks, each serving a different purpose to help brighten, hydrate, enhance, or soothe the skin. They're all made from natural and organic ingredients that your skin will love.

See it on Amazon

Breathable Organic Bamboo Sheets

Amazon

Transform your sleeping experience when you swap your linens for a set of pure bamboo sheets! This organic material is luxuriously soft and cooling with its high-quality double stitch that holds up strength wash after wash.

See it on Amazon

Amazon's Bestselling Espresso Maker

Amazon

Craft fine espresso beverages right at home with the bestselling Breville BES870XL Barista Express Espresso Machine in a gorgeous brushed stainless steel finish. It's sure to turn your kitchen into the most charming cafe.

See it on Amazon

This calming toy to Help Reduce Anxiety

Amazon

This Purrble calming toy has been awarded Amazon’s choice, and will be both fun and soothing for children. It is a high-tech tool and a soft, furry toy that is a cuddly interactive companion that can help children stay calm in moment of stress and anxiety!

See it on Amazon

A Pair of Enchanting Tree Lamps

Amazon

These two-foot birch trees are adorned with LED lights that infuse your space with a soft and gentle glow. Whether placed on your table, mantle, or by the fireplace, these trees create a cozy and inviting ambiance.

See it on Amazon

This Face Oil Feels Like Luxury

Amazon

A good face oil can really add that "wow" factor to your skin regimen, and this honeysuckle and turmeric face oil will work wonders. Use it with a gua sha or face roller to hydrate and plump skin while aiding in lymphatic drainage. Trust us, your skin will have never looked healthier!

See it on Amazon

A TikTok-Loved Candle Warmer Lamp

Amazon

Yes, we’ve all forgotten to blow out candles at least once, and if you’re the forgetful type, you might want to check out this candle warmer lamp that TikTok loves. It’s not just a beautiful face for your nightstand—it lets you relax in your favorite scents without the fire hazard. Buyers like the adjustable temperature dimmer and timer, and yes, you can even set it to your schedule.

See it on Amazon

This Sweater Has a Nostalgic Style

Amazon

Get cozy and casual in this sweater that has a funky design and boho-inspired look. The graphic prints and soft fabric make this piece a reliable and classy option for all of the vintage-inspired looks you had in mind for the season.

See it on Amazon

This Eyeliner Pencil for Your Waterline

Amazon

Make your makeup last through the sweat and tears of summer thanks to this eyeliner pencil, which comes in a ton of different shades. This bold shade brings a dramatic effect to your makeup look, ensuring you stay flawless throughout your plans.

See it on Amazon

These Sunglasses Come in so Many Colors

Amazon

We're absolutely smitten with these trendy Sunglasses and their playful array of shades. With a wide selection of lens and frame colors, they allow you to shield your eyes in style. Plus, they come complete with their own dustbag and box, adding an extra touch of luxury to your eyewear collection.

See it on Amazon

Come Home to a Restful Sanctuary With This Boho Bedding

Amazon

Elevate your space with this warm white boho bedding, perfect for achieving bohemian vibes at home. Its textured design effortlessly complements natural wood decor and abundant greenery, bringing a serene, earthy feel to your bedroom sanctuary.

See it on Amazon

A Tray to Enjoy a Romantic Breakfast in Bed

Amazon

Let your parents know you want them to enjoy their time with a bedtable tray. It holds lots of food and coffee so they can stay in bed for hours.

See it on Amazon

A Flat Extension Cord to Charge All of Your Devices

Amazon

Let's face it: vacation rentals normally don't have the best and most convenient outlets. That's why this flat extension cord is a great item to have on hand while traveling. It features three regular outlets as well as two USB and two fast-charging USB-C ports, allowing you to charge all of your devices with a single plug. It provides you with more flexibility in using your cords and offers additional plugs for convenience.

See it on Amazon

These Inviting Pumpkin Pillows

Amazon

This set of Pumpkin Pillows is a delightful must-have for your fall checklist. Place them on your sofa, armchairs, or bed to instantly transform your space into a cozy haven. These pillows not only offer comfort but also celebrate the spirit of the season, making them the perfect accent for any fall-themed gathering or quiet evening indoors.

See it on Amazon

This Stylish And Dependable Duffel Bag

Amazon

Everything you need for a weekend getaway will fit inside this Duffel Bag. It offers a sleek and compact design that features multiple compartments and a USB charging port.

See it on Amazon

This Turkish Cotton Towel Set Is 45% Off

Amazon

This Turkish Cotton 6-Piece Towel Set has over 40K rave reviews about how buyers love them so much. Replace your threadbare towels with this luxurious set that includes two bath towels, two hand towels, and two washcloths.

See it on Amazon

Flared Pants Made From Corduroy

Amazon

Corduroy is always in style, and these flare pants are the perfect way to hop on the trend. The elastic waistband ensures you are comfortable and confident, allowing you to pair this look with a tucked-in blouse or your favorite cropped sweater.

See it on Amazon

A Fabric Shaver and Lint Remover

Amazon

This shaver is battery-operated so you don't need to worry about charging it up. It has a comfortable handle for a firm grip and three settings that allow you to customize the depth of shaving. It's perfect for removing lint balls or fuzz from furniture and old clothes.

See it on Amazon

Wide Leg Sweatpants With an Adjustable Waist

Amazon

Switch it up from your basic pair of joggers with these wide-leg sweatpants. They feature a baggy and flared design that looks stunning paired with your favorite slippers or sneakers. The thick, high-waisted band is perfect with a crop top or matching hoodie.

See it on Amazon

This Countertop Nugget Ice Maker Went Viral On Tik Tok And We Can See Why

Amazon

@hauskris is obsessed with this GE Countertop Nugget Ice Maker with Side Tank and makes every beverage she can with the perfectly sculptured cubes. Take advantage of up to 9% off the total ticket price during Prime Day. This is no ordinary ice machine; it cranks out chewable, crunchable, crave-able nugget ice that is so unlike traditional hard cubes. It is made from compacted ice flakes, making it the perfect companion for homemade cocktails, sodas, and other creations.

See it on Amazon

The New EzyRoller Drifter Won't Be Able to Keep The Smile Off Your Kids' Face!

Amazon

This is one of our favorite new toys we've come across this year. The EzyRoller Drifter will send your young ones spinning off down a hill with nothing but smiles on their faces.

See it on Amazon

Have Party Perfection With A Nugget Ice Maker

Amazon

Create the perfect ice for your cocktails with the nugget ice maker. Enjoy restaurant-quality nugget ice at home, adding a refreshing touch to your beverages and gatherings.

See it on Amazon

Super Soft Ugg Blankets

Amazon

Ugg Blankets have long been revered for their sumptuously soft and plush material. However, these days, they're making waves not just for their coziness but also for their minimalist charm in enhancing your home's comfort and decor. With a range of neutral tones that effortlessly complement your decor, these blankets are ready to embrace you with warmth and comfort whenever those chilly moments strike.

See it on Amazon

Release Tension in Your Feet Using a Massager

Amazon

If you work on your feet all day, the last thing you probably want to do when you get home is massage your feet. With this foot massager you can simply place your feet in and let it do all the work.

See it on Amazon

A Foundation and Finishing Powder to Use Together

Amazon

This two-in-one product is a great way to simplify your makeup routine while still guaranteeing flawless results. Patrick Ta has showcased the power of this foundation and finishing powder on his TikTok channel, and many influencers have adored it as well.

See it on Amazon

A Milani Eyeshadow Palette With Deep Purple Tones

Amazon

This Milani eyeshadow palette features perfect purple-toned autumn colors to create stunning eyeshadow looks. It includes both shimmer and matte shades to make any eye color pop. With a total of six colors, ranging from deep purple to light pink, this palette has everything you need for a fall-inspired look.

See it on Amazon

This Super Serum Will Give You Super Skin

Amazon

Olay always knows just what our skin needs, am I right? The cult favorite drugstore brand just released this 5-in-1 Super Serum that will have you instantly hooked. With niacinamide, Vitamin C, collagen peptide, AHA, and Vitamin E, this magical formula improves texture, firmness, evenness, hydration and smoothness all at once. It'll leave your skin feeling refreshed, hydrated and healthy for a glow that others will notice immediately.

See it on Amazon

This Walking Pad Is a Game Changer

Amazon

TikTok is all about the walking pad these days. But there's a good reason! The walking pad allows you to get an amazing workout in while you're doing something else like working or writing, or watching TV. It's the work-from-homer's best friend because you don't have to worry about working out after the work day; you've done it all already!

See it on Amazon

Know Your Body With Everlywell Food Sensitivity Comprehensive Test

Amazon

Discover your body's unique needs with the Everlywell Food Sensitivity Comprehensive Test. This at-home collection kit isn’t just a test; it’s a journey of self-discovery, helping you understand how your body responds to 204 different foods. Unravel the mysteries of your body, because knowledge is the first step to wellness!

See it on Amazon

Keep It Humid

Amazon

This one goes out to the people in your life who prefer their environment to be balmy. The LEVOIT humidifier helps them keep their space feeling just right - no more dry air aggravating their allergies. It's super easy to set up and doesn't take up too much space. A win all the way around!

See it on Amazon

Sizzle and Seer Like a Pro with This Grill

Amazon

The fresh-grilled goodness doesn't have to end in winter. This cast-iron Lodge grill fits over the stovetop and is perfect for hamburgers, hot dogs, kebabs, and more. The griddle side is excellent for cooking Saturday morning breakfast, and cleaning just one pan is a bonus. Plus, this two-in-one tool lets you grill steaks on one side and flip pancakes on the other.

See it on Amazon

Transform Your Look With This Peel & Reveal Lip Stain

Amazon

Surprise them with a long-lasting lip color that’s a hit on TikTok. Ideal for teens and adults, this lip color changes from an indigo shade to reveal the final color, ensuring a fun and unique makeup experience. It's smudge-proof, making it a fantastic gift for those who love experimenting with their makeup.

See it on Amazon

This Hair Roller Creates Gorgeous Curls In Minutes

Amazon

Your girlfriends will love you even more for giving them the ability to get red carpet-worthy curls without all the struggle of a curling iron. This CHI Spin N Curl hair roller automatically curls strands for beautiful, lasting locks. This happy customer shares, "This tool alone has made me actually get excited about doing my hair... and I am not, nor have I ever been, the type to get all done up for no reason!"

See it on Amazon

This Massage Gun Is a Powerhouse of Relief and Relaxation

Amazon

A Renpho percussion massager is a must-have you won't realize you need until you use it. Excellent for releasing knots, aches, and muscle tension, whether from long hours at a desk or an intense workout. The cherry on top? It features an LED touch display for ease of use.

See it on Amazon

A Set of Kawaii Erasable Gel Pens That Is Just Adorable!

Amazon

According to Wikipedia, "kawaii" (rhymes with Hawaii) is the "culture of cuteness in Japan." That explains how popular Hello Kitty and Pikachu are. The Pig, Bear, Cat, and Mouse that make up this Set Of 4 Erasable Gel Pens can certainly be described as Kawaii. See, listicles can be educational! Only .55 cents!

See it on Amazon

Achieve Surround Sound Experience With This Mini Bluetooth Speaker

Amazon

Elevate your music experience with this Mini Bluetooth Speaker, the perfect gift for those who love to carry their favorite tunes wherever they go. This compact speaker packs a powerful audio punch, delivering high-quality sound in a small, portable package. For an outdoor adventurer, or someone who simply enjoys the gift of melody, this Mini Bluetooth Speaker is the ultimate gift to ensure that every moment is accompanied by the perfect soundtrack.

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The Solawave Wand for Smooth Skin

Amazon

A tech-savvy skincare tool is always a hot commodity on TikTok. So, it's no surprise that red light therapy devices are going viral. Use this wand for a few minutes a day to smooth textured skin, reduce the appearance of fine lines and wrinkles and fade blemishes over time. As a reviewer shares, "I’ve really started to look forward to using my SolaWave, as it’s the perfect end of day treat."

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Enjoy a Hearty Meal With a Crockpot Lunch Box

Amazon

Enjoy a hearty and warming meal with a Crockpot Electric Lunch Box. No more waiting for a microwave again. Instead, you can take this along with leftovers or meal prep and warm it up. Then, it's an easy clean-up as you can just pop the inner container in the dishwasher, ready for the next day.

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The L'ANGE HAIR Airflow Styler Is The Best Of Both Worlds

Amazon

Curl and straighten with one appliance using this airflow styler. This is a unique hair tool that aims to style hair without causing as much damage.

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This Smart Notebook Transmits Handwritten Notes

Amazon

Pop your notes online, and then here's the magic: zap your Rocketbook reusable notebook in the microwave, and voilà, all 80 pages are fresh again! It's a game-changer for doodlers, busy students, or note-takers in endless meetings. Say goodbye to carrying a pile of heavy notebooks - this journal is about making their life lighter.

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Neck & Shoulder Massager

Amazon

This Snailax Shiatsu Neck and Shoulder Massager is a personal therapist that uses deep kneading and heat to ease tension. It is a perfect gift for anyone who could use extra pampering.

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The Joys Of A Mini Firepit

Amazon

Have you ever seen a tabletop firepit? This is the latest trending item in the cozy TikTok world. Simply pour rubbing alcohol inside and light the surface with a standard lighter. You can even roast marshmallows in this tiny thing!

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Get the 23andMe Health + Ancestry Kit

Amazon

We can't know everything, but with the 23andMe Health + Ancestry Kit, we can know quite a bit. With this kit, you can learn all about your carrier status and genetic health risks, as well as insights into your ancestry. It's a great gift to snag for family during this year's Prime Day savings event.

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This Electric Lighter Won't Let You Burn Your Fingers

Amazon

Don't struggle with trying to light a fire or candle. This electric lighter doesn't have a flame but it will light your life up when you need it. The weather-proof lighter can be used at angles with its flexible neck, meaning you'll never have to play with matches and burn your fingers again. It might not be a flashy gift, but it's one that they will use time and time again or one you'll use every day.

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This Full Body Scrub Will Leave You Refreshed

Amazon

Speaking of scrubs and scrubbing, this salt scrub is for your entire body, and it's one of the best out there. You can scrub your entire body with the salt to release tension, exfoliate your skin, and massage your muscles as well.

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This Glow in the Dark Basketball Will Allow You to Continue Playing Even After The Sun Sets - No Wonder It's So Highly Rated!

Amazon

Play basketball no matter what time of day or night with this ultra-popular GlowCity light up basketball! It features not 1, but 2 LEDs so it's bright and glows in the dark. Impact Activated, it lights up from the inside with a bounce and automatically shuts off when not in use. Its also durable, with a sturdy rubber exterior to help keep the glowing lights secured in their compartments. It comes with pre-installed batteries that give up to 30 hours of evening play - simply inflate using a pump to start swishing in the shots!

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This Functional and Stylish Ottoman

Amazon

This bench and storage unit in one, this Christopher Knight Home Ottoman is a functional addition to any home. But that’s not all – its upholstered and tufted design adds a touch of sophistication and elegance to your space, too.

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This Must-Have Detangling Brush Has Rave Reviews

Amazon

This hairbrush is endorsed by more than 80K happy reviewers. They say it performs wonders in gently untangling hair without causing damage or pain. It manages effortlessly regardless of your hair type, thin or thick curls, significantly improving an everyday hair care regimen.

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A Mask Designed to Manage Headaches

Amazon

For those of us who suffer from headaches and migraines, this massaging eye mask is an absolute must-have. You don't have to take tons of pills or completely isolate yourself in a dark room when you have this heated eye massager. TikTok swears by how helpful this mask is for healing those pains.

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Stay Prepared With a LED Travel Makeup Mirror

Amazon

Don't let makeup mishaps happen on the go! The LED Travel Makeup Mirror is your portable beauty companion. With dual-sided 1x and 7x magnification, it ensures you have a clear view of every detail. The built-in LED lights provide the perfect illumination for flawless makeup application, even in dimly lit environments. Compact and lightweight, it fits effortlessly into your travel bag, so you're never caught without proper lighting or a mirror.

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This Perfume Is Dua Lipa's Scent

Amazon

This YVES SAINT LAURENT perfume is endorsed by the star herself, which might just be the answer. With its captivating notes of lavender and vanilla, don't be surprised if it turns heads and sparks inquiries on the street. It's a fragrance that leaves a memorable impression.

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This Sonicare Flosser and Toothbrush System Elevates Their Dental Hygiene Routine

Amazon

This Sonicare flosser and toothbrush set instantly elevates your dental hygiene routine. It's 270% more effective than regular flossing and a manual toothbrush combined, giving the cleanest, most thorough experience for healthier teeth and gums. The pulse-wave technology lets you know when to move on to the next tooth, ensuring a deep clean that delivers excellent results.

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Relax With This Shiatsu Neck Massager

Amazon

Ease muscle tension with a portable neck massager. This device is designed to relax your muscles, relieve pain, and reduce stress, making it perfect for home, office, or travel use.

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Paint by Numbers

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BAISITE's Paint by Numbers Sets invite creativity and relaxation, including two canvas pictures and eight wooden paintbrushes, a thoughtful holiday gift for adults and kids.

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These Super-Soft Sheets Are So Popular

Amazon

These microfiber sheets have had over 250,000 five-star reviews. People absolutely adore the softness and range of colors. The four-piece is available from twin up to California king. 'I bought this set to add to my rotation of sheet sets and they are my new favorite sheets! They are so soft and lightweight. I got the grey color and I love them! So far, they seem to be of really good quality,' one gleaming review said.

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This Snail Mucin Moisturizer Will Give You The Best Glow

Amazon

Don't sleep on snail mucin. This Korean skincare secret blew up on TikTok in the form of COSRX's Snail Mucin serum, and now this 92% snail mucin moisturizer is sure to follow. This all-in-one repair cream helps reduce redness, promote lasting hydration, and repair damaged skin for an overall healthy glow. This reviewer raves, "I promise you won't be disappointed!! It really works! My skin is super hydrated, and even has a glow to it!"

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Make It Gourmet

Amazon

The AeroGarden Harvest allows you to give the gift of a green thumb, even for the folks who don't have a green thumb. With this amazing device, they can grow all of the tastiest herbs and veggies right there in their home. And after they've grown them, they can enjoy a farm-to-table sort of meal.

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This Cardigan Will Add Texture To Any Look

Amazon

Turn heads in all directions with this Cardigan that is the epitome of winter chic. The open front design and hood provide a casual yet trendy look, ensuring you stay warm and fashionable. With its soft, fuzzy fleece material and practical pockets, this jacket effortlessly combines comfort and functionality. The solid color makes it versatile, allowing you to pair it with a variety of outfits.

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Fall Into Cozy Bliss with a Trendy Oversized Hoodie

Amazon

As featured on @katrinaforeal and @sagenderns' storefronts, the EFAN's oversized hoodie is a splendid addition to your 2023 fall collection. More than just a comfy pullover, it's your essential piece for seasonal transitions, ensuring you stay fashionable and relaxed all season long.

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These Refridgerator Organizers For Your Big Grocery Store Haul

Amazon

Have the most Pinterest-inspired fridge with these Refridgerator Organizers that will maximize your space like no other. Their transparent design allows you to identify contents swiftly, eliminating the tedious search for that elusive vegetable or ingredient. Ideal for refrigerators, these versatile bins can also find a home on countertops or inside cupboards, catering to a myriad of storage needs.

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Dry Your Hair Fast With the Slopehill Brushless Hair Dryer

Amazon

Dry your hair faster with the slopehill Hair Dryer. This innovative dryer features a unique brushless motor, intelligent fault diagnosis, Oxy Active technology, and an LED display for advanced drying and styling.

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These Shoe Storage Boxes if You Need More Closet Space

Amazon

It’s time to do some cleaning this season, so don’t overlook your crowded closet. For that, you might need this shoe storage. These extra-large, clear boxes are perfect for everything from your casual sneakers to stilettos and can be easily stacked to maximize space. The set includes 12 storage boxes, each big enough to fit shoes up to size 14.

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Elevate Your Home Gym Experience With This Versatile Adjustable Weight Bench

Amazon

Getting to the gym for a workout can be expensive, leading many gym enthusiasts to build their fitness sanctuaries at home. The K KiNKANG adjustable bench is essential in this endeavor. Adjust it to a seated position for your shoulder press, or set it at a negative angle for incline work, offering the flexibility to tailor your workout to your needs.

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This Heated Neck Stretcher For the Whole Body

Amazon

Since it is connected, your body will feel better using the heated neck stretcher. Gift a loved one this gift for muscle relaxation and therapeutic heat done right at home.

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This Toiletry Bag Travel Bag Will Make Packing So Simple

Amazon

When packing for your next trip, it might be helpful to consider the BAGSMART Toiletry Bag as a convenient option for storing your travel toiletries. With a double zipper compartment, it allows for easy access to items even when the bag isn’t fully opened. The transparent sides also provide a clear overview of the contents inside, so you don't have to dig through everything to find what you need.

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The All-in-One L'Oreal Lumi Glotion

Amazon

The L'Oreal Lumi Glotion is a product you can use to give yourself a bronzed look and enhance your natural features. It helps illuminate the high points of your face while providing a contoured and bronzed appearance, along with some hydration. You can use this as a primer for the rest of your makeup for a dewy finish.

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This Reading Pillow Has Thought of it All

Amazon

This Reading Pillow is filled with shredded memory foam that forms around the body while still providing support to stay seated. The plush cover is soft to the touch and easy to clean, and they've thought ahead and included pockets on the arms for books, tablets, journals, and even snacks.

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Quirky Pop-up Notes With Cat Dispenser

Amazon

Stay organized with the cat pop-up note dispenser. This 3x3-inch dispenser is both cute and practical. It makes it easy to grab a note while adding a charming touch to your desk. It's perfect for cat lovers and office decor.

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Apply This Glow Serum Before Doing Your Makeup

Amazon

Hydrating, healthy and flawless are all understatements when it comes to this glow drop serum that releases hyaluronic acid, coconut water and electrolytes into your skin to give you the ultimate radiance. This boosting serum can give you a non-shimmer, dewy finish to your makeup look after each and every use. With it's lightly scented coconut flare and lightweight touch, you will fall in love with the first drop.

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These Classic Athletic Socks

Amazon

There is no stocking stuffer better than Classic Socks. These athletic unisex socks come in white and black color options and can be worn during leisure or physical activities.

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Enjoy Luxurious Comfort with These Slippers

Amazon

Step into a world of comfort and coziness with these heavenly slippers. Made with dyed sheep fur, they're like a warm and fuzzy hug for your feet, especially on those chilly days. Plus, they’re even moisture-wicking to keep things fresh and comfy.

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The Amazon Fire Stick That Offers Thousands of Shows at Your Fingertips

Amazon

This Fire Stick is a smart bit of kit for your home as it's a streaming device that plugs right into your TV. You can enable Alexa for voice control and enjoy a plethora of apps and channels. The perfect excuse for a night on the couch!

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