Candy Corn Pizza Has the Internet Completely Divided

What does "doom scrolling" mean?

"Doom scrolling" is exactly what it sounds like — an incessant amount of staring at social media feeds. From Dr. Lee's perspective, it's "when we continuously and compulsively scroll through negative news or distressing content on social media or news sites." The worst part is that she says "we often continue to do so even when it makes us feel progressively worse over time!" It's almost like we're in a toxic relationship with it 👀.

Also, the news is much more accessible than it used to be. I vividly remember my grandmother being glued to the morning and evening reports growing up, but now we don't have to look far for a breakdown of what's going on. Because of this, Dr. Lee believes "breaking ourselves out of this cycle is especially difficult because much of the news today is presented in a way that keeps us 'hooked.'" How?

Why are more people talking about it?

Based on her observations, Dr. Lee feels "social media algorithms often prioritize content that is engaging and gets reactions (often fear-based)." If you've ever used the word "rage-bait" in a conversation then you're already familiar with what she means. As a result, this "makes it easy to get stuck in a loop of distressing information," according to her. "In fact, with world issues such as climate concerns and political polarization, there seems to be an endless stream of negative news," she adds.

As much as I haven't wanted to talk about them, it's hard to escape concerns and opinions related to topics such as politics, reproductive health, or celebrity PR disasters. They have a way of showing up in conversations because almost everyone I know has access to a smart phone, where news is readily available at our fingertips.

What are negative side effects of being on social media or news sites 24/7?

If you've been feeling on edge or skittish lately, Dr. Lee wants you to know there's a connection between them and doom scrolling. "There are plenty of negative consequences of doom-scrolling. It can increase our feelings of stress and anxiety, lead to feelings of depression and hopelessness, disturb our sleep (if doom-scrolling late at night), and eat up our time during the day when we’re trying to be productive and engage in positive life activities," she says.

However, some good has come out of an increased awareness about doom scrolling. According to Dr. Lee, "we are becoming more aware of the effects of screen time, especially doom scrolling, our our mental health." I didn't know it at the time, but going into my phone settings to create boundaries for myself was the right thing to do!

How can I curb this habit?

If you're ready to stop being so attached to your phone, Dr. Lee has a few tips to help you make this necessary change.

1. Create screen limits: "Set time limits on how much news you consume. I like to keep it around 30 minutes a day of news exposure."
2. Review your notifications: "Remove news notifications from your phone to remove the constant barrage of 'breaking news' so that YOU can decide when to check in."
   
3. Try listening to a podcast: "Subscribe to a news podcast such as The Daily or NPR News Now. Podcasts automatically have a time limit and often discuss the most pressing news of the day. PLUS, you can listen while doing something stress-relieving, such as working out."

How can I tell if I'm doom scrolling or casually looking at social media?

It can be confusing when you're not sure if you're casually scrolling on social media, or succumbing to doom and gloom. But Dr. Lee doesn't want you to stress yourself out even further! Here's how she says you can tell which one you're doing:

1. Stay curious: "Pay attention to your mood during and after scrolling. Are you feeling anxious, drained, or exhausted? Do you keep scrolling bad news and struggle to stop even though it makes you feel progressively worse? These are signs that you are doom-scrolling."
2. Pay attention to content you're consuming: "On the other hand, if you are engaging with a variety of content (not just bad news) that makes you feel informed, entertained, or inspired, you are likely just casually scrolling. Casually scrolling often feels easier to stop than doom-scrolling."

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

What Does The Theragun Do?

The Theragun (more specifically, the Prime model) claims to provide a multitude of benefits. According to Therabody, the Theragun Prime can:

• Relieve pain and soreness
• Reduce tightness and tension
• Accelerate recovery
• Improve circulation and flexibility

All great stuff, right? After seeing and reading lots of rave reviews about this beloved percussive therapy tool, I just had to put it to the test.

Can The Theragun Help With Back Pain?

More than anything, I was concerned with two major problems – back pain and muscle soreness – I hoped the Theragun would help with. I attribute a majority of my back pain to a slight bout of scoliosis along with an unfortunate compression fracture I experienced a couple of years ago. These two reasons are likely to have exacerbated my tech neck aches, too. I’m talkin’ stiffness around my entire neck and some chronically achy traps.

Piling on my passion for indoor bouldering only adds to the discomfort: sore forearms, lats, and calves and sharp knots along my shoulder blades. The sport requires that I put my body in all sorts of odd positions, use my muscles to sustain those unnatural stances, and brace for 6-foot falls (albeit safely, on well-padded floors). Needless to say, it all takes a physical toll.

After just a week of use and 5- to 10-minute-long sessions a day, the Theragun Prime has significantly lessened that burden and provided my back and upper body muscles with some super satisfying relief.

Here’s my full review, including what I loved and everything I didn’t.

Day 1

My trial began with lots of sharp pain between my shoulder blades, which I was worried about not being able to reach with the Theragun on my own without someone else to help me. My worries instantly melted away after giving it a go, though – the patented triangular handle design (which claims to help you reach “80% of your body with multiple hand positions”) helped me quickly locate the most painful points in between my shoulder blades. Not only was I able to accurately pinpoint my discomfort, even the lowest of the 5 available speed settings delivered immediate relaxation. I was shocked at just how powerful this tool was!

I felt like a crazy woman in my apartment, groaning alone out of relief, but it felt so good. I also noticed that my back felt warmed after use, which I observed as the improved circulation the Theragun claims to encourage.

Days 2-4

My shoulder blade pain carried on into day 2, along with some insane forearm soreness from bouldering. I took the Theragun to my arms at the lowest speed and found the same instant relief I did with my shoulder blades.

I repeated a routine of running the tool along my shoulder blades, entire back, and arms for days 3 and 4, too. By day 4, I could tell that the most painful points weren’t as sore as they were before I started my Theragun trial.

Day 5

Day 5 was quite the opposite, though. I had attended a concert the night prior, and I think standing hours on hard floors reawakened every stiffness, soreness, and sharp pain I had been experiencing before. I woke up feeling geriatric as ever (I’m freakin’ 25, for crying out loud!) and knew I’d have to try out the Theragun on my screaming lower back and sore calves.

My neck felt extremely tweaked, too, likely from sleeping on it in a less-than-ideal position (tummy sleepers, unite). I went at all of these areas with the Theragun’s wide-set dampener attachment as I had the 4 days before, but turned the tool up to a higher speed. Oh, it felt like heaven! Again, I was surprised by how powerful of a punch the tool provided. It felt like a luxe massage technique, all possible by my hands.

Targeting my body more globally felt really nice at the faster setting, up until I was hitting my neck. The tool had a very heavy vibration that viciously rattled my teeth, ears, and eyes, which honestly distracted me from the relief I was looking for in the neck and traps area.

Days. 6-7

I was met with sore legs from a long bike ride and even more bouldering-induced stiffness on days 6 and 7. I found similar relief to what I experienced the week prior and was able to relax really well after a long, activity-filled weekend. I also tested out the multiple attachments the Theragun Prime came with on my neck and traps, like the thumb and cone toppers, which are sharper-shaped to hit more specific trigger points. I found these more-targeted attachments way more effective than the rounder dampener and ball, which didn't do as great a job at getting into the deep-set knots I deal with.

Theragun Review: The Results!

While I can’t claim my back pain and sore muscles are entirely gone with the help of the Theragun Prime, I can say that they’re noticeably lessened after 7 days of consistent use. I think it’s a very effective way to relieve any pains and aches you may be dealing with, especially if you have tried all other avenues of pain reduction.

It was easy and intuitive to use myself, and I really enjoyed the range of relief I got from the tool, thanks to the customizable attachments and varying speed settings. The only quirk I didn’t quite like was the intensely distracting vibration that occurred in my head when I brought it up to my upper neck and traps.

Theragun Prime

At an original price point of $299 (it’s also HSA and FSA-friendly!), I certainly understand it can be a steep investment for some, but given that the average cost of a massage or chiropractic visit hits around $100 (sometimes more), I believe the Theragun offers comparable relief to those methods.

Plus, you can use it anytime you like, as opposed to having to wait weeks for an appointment. It definitely is not a dependable replacement for more serious structural or muscular issues (which experts can better address), but it’s certainly appropriate for tackling everyday tightness, soreness, knots, and more.