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In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward.
In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!
What's a recent small win for you and your business?
Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.
What's a big piece of advice that you give to your clients?
Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.
See more tips for surviving business lulls below!
What's an unexpected business challenge you’ve faced and how did you overcome it?
Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?
How has the Verizon Small Business program helped propel your business forward?
Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.
Thanks Paige!
Here Are More B+C Tips For Surviving The Small Business Lulls
Photo by Kampus Production
- Refine Your Strategy
- Review your business plan and goals. Are you on track? What can be improved?
- Analyze customer feedback and sales data to spot trends and areas where you can grow.
- Boost Your Marketing Efforts
- Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
- Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
- Offer promotions or limited-time discounts to attract new customers.
- Invest in Learning
- Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
- Stay updated on industry trends and innovations.
- Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
- Improve Your Processes
- Streamline operations or explore new tools to increase your efficiency.
- Organize your workspace and declutter your digital files.
- Self-Care and Rest
- Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!
Learn more about the free Verizon Small Business Digital Ready Program and Tree Ring Digital.
Illustration by Daniela Jordan-Villaveces.
On today's episode of "TikTok Made Me Do It," we'll be talking about my latest obsession: at-home latte recipes! It would be funny if I weren't joking because the running joke is social media influences people to do too much. But, there are healthy things to pick up from like spending less money at Starbucks because you've become your own barista.
With the help of my Ninja Espresso machine, I've whipped up everything from a cinnamon sugar to a matcha latte, and they've been frighteningly good coming from someone who rarely drinks coffee.
Scroll to find your next at-home latte obsession aka discover the best latte recipes that'll make you place an Instacart order tonight
Jasmine Williams
Iced Caramel & Cinnamon Sugar Latte
This was my first successful attempt at making an at-home latte recipe and it's easily become my favorite thing to drink in the morning. A ton of trial and error was involved, but I've perfected the amount of ingredients I like to use so it's super easy to make.
Ingredients:
3 Teaspoons Cinnamon Sugar
2-3 Teaspoons of Nescafé Gold Espresso Blonde, Instant Coffee
Ghiradelli Premium Caramel Sauce
Caramel Syrup (any brand works!)
Unsweetened Original Almond Milk (I Prefer Silk)
A mini hand frother (if you don't have an espresso machine at home)
Ice
Steps:
- Drizzle caramel sauce in your glass of choice and add ice to it.
- Using a separate, smaller cup, scoop in cinnamon sugar and Nescafe' Gold Espresso Blonde. Pour in a small amount of unsweetened almond milk and use a handheld frother to mix them together. Set aside once done.
- Take the same unsweetened almond milk and pour in a few oz. to the glass you drizzled caramel sauce in.
- Pour your cinnamon sugar, milk and, Nescafé Gold Espresso Blonde mixture into it.
- Enjoy!
Jasmine Williams
Strawberry & Caramel Latte
Does strawberry and caramel really go together? If you ask this delicious latte, they do! I actually used the same ingredients from my Caramel & Cinnamon Sugar Latte outside of using strawberry syrup instead of caramel! The only tip I have is to avoid being heavy-handed with how much you use because it can be unbearable sweet if you're not eyeing it. Two pumps at the most should do the trick!
Half Baked Harvest
Iced Peach Lemonade Matcha Latte
Summer's only a few months away so it's time to start thinking about easy-going latte recipes that don't feel like you're preparing for a long, harsh winter. This recipe is perfect because it features two unlikely components — peach and lemonade — that sweeten its overall deal! Yum! (via Half Baked Harvest)
The Girl on Bloor
Homemade Nutella Mocha Latte
Your eyes aren't deceiving you — nutella is one of the ingredients in this yummy latte. It's almost replaced my love for hot chocolate which says a lot because no chocolatey drinks ever tasted this good to me before. Plus, the coconut whipped cream really completes the flavor profile! (via The Girl on Bloor)
P.S. It's a sweet drink so make sure you're prepared!
Averie Cooks
Pumpkin Spice Latte
Who am I to tell you pumpkin spice season is over? It's your kitchen so you get to make the rules and if that means you want to make this latte for the rest of 2025, I won't judge you. Don't be surprised if your roommates or partner ask if they get a cup because this easy recipe is delicious, and only takes 5 minutes to make! (via Averie Cooks)
Earthly Provisions
Iced Lavender Matcha Latte
You can never make too many matcha recipes because there's so many ways to have fun with them! For example, this one calls for lavender syrup which blends together with the oat milk and matcha powder you'll also be mixing together. (via Earthly Provisions)
Feel Good Foodie
Golden Milk Turmeric Latte
I highly recommend that you drink this latte recipe during golden hour in the morning. You'll love feeling the soothing milk turmeric as it gently warms your insides. (via Feel Good Foodie)
P.S. You may think you don't need to add cinnamon on top, but it adds an extra layer of warmth that's sometimes needed to prepare you for the day.
The Edgy Veg
Biscoff Latte
Cookie lattes are trending on TikTok, but I can see why. They're comforting without making you feel like you're drinking something seasonal. For instance, this vegan Biscoff Latte calls for actual biscoff spread or any cookie butter of your choosing. As fancy as that sounds, it only takes five minutes to make this tasty drink! (via The Edgy Veg)
The Endless Meal
Coconut Turmeric Latte
Not only is flu season still here, now we're moving into allergy territory. But you know what combats both? This yummy coconut turmeric drink I didn't expect to like. It has all the makings of a typical latte, but the addition of black pepper kicks things up a notch. (via The Endless Meal)
Rachl Mansfield
Magical No-Coffee Cacao Collagen Latte
This recipe's for anyone who's not the biggest fan of coffee. I've since learned that you don't actually need it to make a great latte which may be surprising. All you need is a little blend, hot water, cacao powder, collagen peptides, and dates. Yes, the fruit. (via Rachl Mansfield)
Munching with Mariyah
Homemade Iced Chai Latte
Look, it's another chai latte recipe! It seems like there's only one way to make it, but it's not! You can make a "hot" one or opt for a iced version like this! IMO it's much lighter than other lattes I've drank and doesn't have a weird aftertaste. (via Munching with Mariyah)
Half Baked Harvest
Gingerbread Chai Brûlée Latte
This recipe has Christmas drizzled and mixed all over it, but I don't mind. Like my mom loves to tell me, everyday's a gift so we should treat it like one.
It's the perfect drink to lift your spirits if you've been having a rough work week because the maple syrup, ginger, star anise, and chai tea will instantly put a smile on your face. If you think I'm bluffing, make it at home one time and tell me if you don't chuckle at least once! (via Half Baked Harvest)
Follow us on Pinterest for more fun drink recipes!
We all know how important it is to start your day off with some protein. Doing so can reduce hunger cravings throughout the day and give you the energy you need to get things done! But while we totally love eggs, some days simply call for an egg-free breakfast – anyone that gets the egg ick understands this. 😵💫
It's an especially helpful concept to prepare egg-free breakfasts right now, as we're (sadly) experiencing an egg shortage in the wake of bird flu.
Whether you're looking for a gluten-free breakfast, vegan morning meals, or Paleo-friendly alternatives, we've got an eggless option for you below.
Check out 15 of our favorite protein-packed, completely egg-free breakfast ideas!
Brit + Co
Chia Pudding
Chia seeds are relatively high in protein, and the fact that you can turn 'em into pudding that tastes like literal dessert has our tummies grumbling! This egg-free breakfast idea is also a perfect fit for meal prepping, since you can make a big batch and store it in the fridge for later. Top with any fruits or nuts of your choosing! (via Brit + Co)
Brit + Co
Apple Cinnamon Baked Oatmeal Muffins
These healthy muffins take the traditional apple + cinnamon oatmeal and turn it on its head. They're a super easy high-protein bake, and the recipe leverages some pretty accessible ingredients, too. (via Brit + Co)
Brit + Co
Matcha Yogurt Bark
You'll get a great protein *and* caffeine boost from this easy egg-free breakfast recipe. You can get crazy with the toppings, too! (via Brit + Co)
Minimalist Baker
Roasted Sweet Potato & Kale Breakfast Hash
Think breakfast hash is only for egg lovers? Think again. This tofu-based scramble also features sweet potato, kale and red onion. Bonus points if you can find a fresh, seasonal squash from your local farmers’ market to add! (via Minimalist Baker)
Fork & Beans
Vegan Chickpea Omelette
Omelettes are traditionally made with eggs, but we're dying to buck tradition with this chickpea-based egg-free breakfast recipe. You can easily save time by making the batter before going to bed. Wake up in the morning, cook it on the stove top, and it'll be ready to eat in just 5 minutes. (via Fork & Beans)
Oh She Glows
Vegan Overnight Oats
Speaking of meals you can prep before bed, these overnight oats are about as quick and easy as it gets! Just soak 'em in your favorite dairy-free milk overnight, and in the morning, they'll be soft and parfait-like. Top with pureed fruit, chia seeds, nuts, and anything else that suits your fancy. (via Oh She Glows)
Real Food with Jessica
Paleo Cinnamon Granola
If you're a Paleo eater, you know how frustrating it can be when granola recipes contain extra grains and sugar. But this Paleo-friendly recipe only calls for those absolutely necessary, primal, completely clean ingredients that really matter: nuts, seeds, spices, and natural sweeteners. (via Real Food with Jessica)
Bakerita
Paleo Chocolate Chunk Banana Bread
This grain-free, gluten-free, and sugar-free recipe gives banana bread a whole new meaning — it's literally sweetened only with bananas. Egg-free breakfast never sounded so yum! Pro tip: add some homemade Paleo-friendly chocolate chips to make it even healthier and yummier. (via Bakerita)
Food Faith Fitness
Blueberry Breakfast Quinoa Smoothie Bowl
Did you know you can use quinoa as a cereal-like grain for breakfast? This quinoa bowl is topped with an antioxidant-rich blueberry smoothie, making for a protein-packed, nutrient-dense meal. (via Food Faith Fitness)
Minimalist Baker
Southwest Tofu Scramble
This savory egg-free breakfast option packs a ton of protein into a completely vegan meal. Here's a little breakfast hack for ya – mix your spices together with a little water and you have a quick, ready-made seasoning sauce to top your scramble with! (via Minimalist Baker)
A Saucy Kitchen
Grain-Free Banana Granola
Granola is a healthy and quick breakfast option that can easily be topped with non-dairy milk for a delicious vegan treat. Be sure to stir your granola after it's been in the oven for about 12 minutes, so it gets evenly crispy on all sides. (via A Saucy Kitchen)
The View From Great Island
Vegan Vanilla Protein Breakfast Bowl
Looking for an egg-free breakfast that's still packed with plant-based protein? This vegan muesli bowl is so amazing, you won't miss conventional cereals or dairy milk at all. It's deliciously packed with rolled oats, cacao nibs, fresh fruit, honey, coconut and protein vanilla milk for sweetness. (via The View From Great Island)
Ambitious Kitchen
Almond Butter Blueberry Paleo Waffles
These waffles are made with almond butter and coconut flour, as well as blueberries, cinnamon, mashed banana and almond extract. The result is a batch of totally healthy, grain-free waffles that will leave you feeling satisfied and full of protein-powered energy – no eggs necessary. (via Ambitious Kitchen)
Vega
Vegan Banana Protein Pancakes
Did you know that protein powder can actually stand in for pancake mix in many cases? This little egg-free breakfast hack is commonly used by athletes and fitness gurus, and it's super simple to do at home. (via Vega)
Oh She Glows
Easy No-Bake Protein Bars
A whole, delicious vegan protein bar we can grab on our way out the door? Yes, please. To make these nut-free, simply substitute sunflower seed butter for the peanut butter included in the recipe. (via Oh She Glows)
Follow us on Pinterest for more healthy breakfast recipes!
This article has been updated from a previous post with additional reporting by Meredith Holser.
Sydney Sweeney broke the internet when she announced she'd postponed her engagement. And when she clapped back at her bikini body haters. And when she went topless on Instagram. But her recent Instagram post from filming The Housemaid just broke our Brit + Co group chat because of just how many times Brandon Sklenar appeared — and one very specific video that had us squealing.
Here's a breakdown of Brandon Sklenar & Sydney Sweeney's new Instagram video.
Brandon Sklenar and Sydney Sweeney get cheeky in a new Instagram video.
Throughout Sydney Sweeney's newest Instagram post, which she calls "a very very late jan x feb photo dump," she posts some reunions with Euphoria costars Maude Apatow and Barbie Ferrera and behind the scenes from The Housemaid (where she stars opposite Amanda Seyfried and Brandon Sklenar).
I couldn't help but notice that Brandon shows up multiple times in the photo carousel: a selfie while he, Sydney, and a couple other women wear racing helmets, a photo in an arcade, and then a video where they're trying out a TikTok trend.
In the video, Brandon lifts Sydney up to sit on his shoulders while Rihanna's "Breakin' Dishes" plays in the background. They do more than a couple attempts until they get the video just right — and that includes lots of giggles from Syd, and a moment where she almost falls off his back.
"we love costars with chemistry," one X user says, while another adds, "They look so cute together."
Although, my goodness, if a man lifted me onto his shoulder that easily, I'd be in a fit of giggles too! (Although his strength makes sense given his upcoming role in The Olympian).
A third X user wonders whether the video is just a marketing strategy to drum up conversation — especially after Sydney confirmed all that chemistry with Glen Powell during Anyone But You was literally just to get the internet in a tizzy.
"I wanted to make sure that we were actively having a conversation with the audience as we were promoting this film," she told The New York Times. "Because at the end of the day, they’re the ones who created the entire narrative."
"Once [the movie] did become a success, a lot of the interviews were just questions about [the rumors], so I don’t know if we necessarily were planning on ever talking about the strategy behind any of it," she added in a conversation with Vanity Fair. "We just had very specific questions and when you say no to a question, people think that you’re a b—ch, so."
Are you excited to see Sydney Sweeney & Brandon Sklenar in The Housemaid? And check out the 10 Most-Anticipated Book-To-Film Adaptations We Can't Wait To See In 2025.
With St. Patrick's Day right around the corner, plenty of people are already celebrating Irish culture and trying to bring a little extra fortune into their lives.
One charming way to tap into the spirit is by naming your little one something lucky. Here are eight of the most adorable baby names that have luck-related meanings.
Scroll to see all the lucky baby names we love for 2025!
1. Evangeline
Evangeline is Greek in origin and derived from the words "eu" and "angelma," meaning "good news" or "good tidings."
This name has gained popularity in the U.S. because it carries a sense of hope and prosperity, making it a wonderful choice for parents welcoming a little girl.
2. Felix
With Latin roots, Felix is a timeless baby boy name that means "happy" and "fortunate." If you want to bless your child with a life full of joy, this name definitely conveys positivity and good fortune.
Felix also dates back to the 1st century BC and has ties to the New Testament, as well as several popes. It remains a popular pick in North America, South America, and Africa.
3. Gwyneth
The name Gwyneth is Welsh in origin and derived from the word "gwynaeth," which means "happiness." It embodies cheerfulness, and "Gwynnie" can even be used as a cute nickname.
It's no secret that actress Gwyneth Paltrow has popularized this name, but it also carries a bit of fantasy, thanks to characters like the priestess Gwyneth Berdara in the beloved book series "A Court of Thorns and Roses."
4. Merritt
When spelled a bit differently as "Merit," this baby name of Latin origin holds multiple meanings, including "valuable," "worthy," and "deserving of praise." Otherwise, "Merritt," which is British, actually means "boundary gate."
Either way, a baby boy with this name will be lucky, as the ability to set healthy boundaries (and stick to them) is a very sought-after trait.
5. Felicity
Derived from Latin, Felicity is another charming name that means "happy" and "good fortune." It's perfect for a little one you hope will bring joy to those around her.
The TV show "Felicity" added to this name's popularity, as well as the release of the American Girl doll Felicity Merriman. Some cute nickname options include Flick and Fee.
6. Asher
While Asher, a name with religious ties, has traditionally been given to boys, it's growing in favoritism as a girl's name as well.
In the Hebrew Bible, Asher is the eighth son of Jacob and the founder of one of the Twelve Tribes of Israel. Jacob blessed Asher before his death, and Moses said, "May Asher be blessed above other sons."
That's why this name is often said to mean "happy" and "blessed." It's a lucky choice that's particularly popular among Jewish families.
7. Destiny
Do you feel like your daughter was meant to be? If so, Destiny may be a delightful fit. Derived from the Old French word "destinée" and the Latin "destinare," it translates to "fate" or "one's certain fortune."
In addition to its divine connections, Destiny also has ties to Hollywood. You may not know that Miley Cyrus' given name was actually Destiny when she was born in 1992. Plus, we obviously can't forget about the iconic girl group Destiny's Child.
8. Chance
Last but not least is Chance, a strong name with British roots and a meaning of "good fortune." Originally a diminutive of Chauncey, it's also tied to the title Chancellor, which is given to high-ranking government officials.
So, to set your little one up for a life full of opportunities and luck, you can't go wrong with choosing Chance as a baby name.
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