10 Unexpected Lessons I Learned From A Career Coach

career coach

My first career out of college was as a matchmaker. Not exactly something you get a degree in (I studied musical theatre and psychology at NYU), but fate had a different plan for me. But ultimately, I found my purpose at 21: making meaningful connections would be a theme throughout my entire career — up to my current role at Liminal.

After 5 years, I transitioned from my role as cupid, to fostering connections at a larger scale as a community builder — building social clubs, organizing retreats and conferences, then launching my own tech companies in the self-development space. A few years ago, I worked on a platform inspiring women to open their homes for group coaching and workshops. But, the moment the world shut down during the pandemic, so did my company.

My team and I worked around the clock to keep the lights on, and 9 months later, with two weeks of payroll left, we raised $3.5 million in venture funding. To add to the whirlwind, I also went unexpectedly viral on LinkedIn with my first ever post reaching 20 million views. All of this happened in 30 days. The pendulum swung so fast from almost heartbreak to exhilaration it left me feeling emotionally whiplashed. I was running on fumes, at the starting line.

Enter a career coach.

Serendipity led me to this career coach. It felt like fate — within just two days, his name came up in conversations with four different people.

I cried after our first session. I suddenly didn’t feel alone in all the responsibility I was carrying as a solo founder.

3 years later and we’re still working together. He helped me through the pandemic, my company pivot, and navigating difficult conversations with my team. He’s built up my confidence, and reminded me who I am and my worth in moments I felt lost. He’s held me accountable to my vision and taught me how to make decisions with clarity and ease.

The lessons he’s taught me have turned me into a leader and person I am proud of. Before I started working with him I was a young woman, navigating imposter syndrome, playing the role of what I thought a leader should look like. Today I carry a quiet strength and confidence as the leader I was meant to become.

Is a career coach really worth it?

Photo by RDNE Stock project / PEXELS

I believe everyone needs and deserves a career coach.

We spend 1/3 of our lives at work — sometimes more — and usually don’t have formal guidance on how to navigate our transitions and limiting beliefs throughout.

I'm often asked about the difference between a therapist and a coach, and how to choose between them. My simplest answer is that therapists focus on how your past has influenced your current situation, while coaches guide you from the present to where you want to be in the future.

Here’s a non-exhaustive cheat sheet to know if a career coach is right for you:

  • You’re unhappy with your current job but have no idea what you would do next.
  • You're navigating limiting beliefs in your current role that are holding you back.
  • You struggle to accomplish goals that you care about.
  • You are navigating a challenging situation with a coworker.
  • You want to develop yourself as a leader, either in your own company or within your organization.
  • You want to discover your purpose to make the most of your time on this planet.

What should you expect from a career coach?

Photo by Anna Shvets / PEXELS

I remember my coach telling me early on that a leader is anyone who can share a vision of the future that’s so inspiring, someone wants to follow them there. With this definition I see us all as leaders — whether in the traditional, professional sense or simply in leading our own lives and being in relationships with others.

While I can't predict what every career coach can offer, here are the 10 lessons that completely changed the way I lead, plus 10 questions you can use to reflect and integrate these lessons into your daily life:

These lessons will help you:

  • Be the leader of your own life journey
  • Lead with care and clarity
  • Make genuine connections
  • Realize that becoming a leader is a fast track to personal growth

Photo by Alexander Suhorucov / PEXELS

1. Trust is built in a context of care

Whether it’s with people you work with, or in your personal life, make what you care about known — needs, wants, desires, values. You can’t expect someone else to know them if you don’t clearly communicate them. And, make sure you make it known that you want to know theirs, too.

2. Riots start in the stands

There are 2 types of people: the people on the field, and the people in the stands. Find the people who want to be on the field with you. Rolling up their sleeves and doing the work — this might be at work in the trenches of your start up or in a romantic relationship. You won’t get far if you’re on the field alone surrounded by people in the stands.

Photo by RF._.studio / PEXELS

3. We live in a mirroring reality

Our external reality is a projection of our inner reality. When we offer kindness and compassion, we receive kindness and compassion. When we offer criticism or judgment, we receive that, too.

4. Curiosity is the emergency break to judgment

If your “mood elevator” is falling, curiosity is the fast track to lift it. In these moments, you can say something like: I notice I’m being judgmental, I wonder what that’s about? Then start to list things that have come up for you that you’re reacting to. Maybe you spent a little too much time on social media, or a colleague cut you off while you were talking and suddenly you’re in a reactive state. This is human. Use curiosity to get back on track.

Photo by cottonbro studio / PEXELS

5. Clarity is kindness.

Being clear and direct with others is a way to show respect and consideration. Ambiguity can create stress and uncertainty, but when we are clear we give others a sense of stability. This is a form of kindness. And if you feel unclear, communicate that and see where it goes.

6. Being someone’s fan is > anything else.

Sadly, we live in a culture where people get more attention for spewing their criticism at each other publicly than when we lift each other up. Seeing people tear each other down, whether it’s on social media, in relationships, or during meetings breaks my heart. Especially, when I’ve seen without fail, the positive impact offering admiration and support has on someone’s confidence and overall growth.

While I don’t blame people for the system that has normalized this behavior, I urge us all to do what we can to break free from it and do the inner work to heal our insecurities and fears, and celebrate each other’s unique gifts.

Photo by Antoni Shkraba / PEXELS

7. You can’t work harder for someone than they can for themselves.

“Help 49%” is something a mentor said to me a long time ago. As a leader, I’ve learned this time and time again. You can’t want something for someone that they don’t intrinsically want for themselves.

This applies to every type of relationship we have, both professionally and personally. You can’t help someone until they decided that growth is their priority. It’s up to you if you want to stick around patiently during that time or move on.

8. Love is allowing the other person — and yourself — to be whole.

This one really is about accepting and seeing people for who they are, not what we want them to be. As a leader, I try to see each person I work with as a whole, unique being and accept them fully as that person. Which means it’s my job to make sure I am not projecting onto them the person I want them to be as they grow.

The root of this wisdom lies in attachment theory, and while this line of thinking is usually strictly applied to romantic relationships, I think it’s useful for all relation aspects of our lives.

Photo by Kindel Media / PEXELS

9. If you need to win every fight, then you’ll be surrounded by people who are always defeated.

I often say the only competition anyone should be in is with themselves. The ego trap I’ve seen many people fall into, when choosing a romantic partner or building out their team, is subconsciously choosing people they can feel important or powerful around versus challenged by.

10. People need to be pointed to their own resiliency.

It’s fascinating to me how easily people forget their own capacity and strength. We have and continue to overcome a great deal as humans in this lifetime.

As a leader and friend, I've learned how important it is to remind people of their proven ability to bounce back, adapt, and recover from challenging situations or setbacks. As someone who’s worked with a therapist for decades and is professionally embedded in the mental health space, I initially underestimated the transformative power of a career coach.

However, my experience has been nothing short of revelatory, upgrading every facet of my life. My coach has been instrumental in helping me create a life I’m excited to wake up to. This journey was the catalyst for founding Liminal — the company I now head up – because I understand how hard it is to find the right coach at the right price point. Motivated by my own experience, I built the bridge, ensuring others could also access this life-altering guidance.

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces


This edible crescent-roll cornucopia is our way of making a normal cheese boardmore festive — and definitely more fun — during the holiday season. Our go-to this time of year is a massive cheese plate that can stand alone and be the main attraction, or the starter for a larger meal. Press on for the surprisingly easy steps to braid a breaded cornucopia.

Chris Andre

Materials + Tools:

  • 1 roll of tin foil
  • 2 packages of crescent rolls
  • 1 egg (for egg wash before cornucopia goes into the oven), optional

Chris Andre

Instructions:

Start by sculpting tin foil into the shape of a cornucopia (it looks like a cone with an upturned tail). Pro tip: Lightly pack tin foil so it's easier to remove later from your baked cornucopia. Crescent rolls should be buttery enough that this shouldn't be difficult.

Chris Andre

Your tin foil mold should look a little something like this.

Chris Andre

Pop open the crescent rolls and cut the triangles into strips. Pinch together the ends of strips to make strips longer.

Chris Andre

Braid crescent roll strips. You can make these as fancy as you want. Not a braiding pro? Skip this step and leave those strips alone.

Chris Andre

Wrap tin foil cornucopia with braids/strips. Make sure you cover all the tin foil. Leave a little wiggle room at the opening of the cornucopia, so that when you’re done baking you can pull some of that tin foil out.

Chris Andre

Use any extra dough to cover the bottom of your cornucopia. Pinch the sides and anchor those braids/strips in.

Chris Andre

Brush on egg wash before placing your cornucopia in the oven. Bake at 350 degrees Fahrenheit for 20 minutes. Take out of oven and cover spots of cornucopia that are already golden brown with extra tin foil. Bake for another 20 minutes at 250 degrees Fahrenheit.

Chris Andre

Let it cool down until it’s easy to handle. Remove tin foil.

Chris Andre

Place cornucopia in corner of your cheese plate. Arrange cheese on your serving tray.

Chris Andre

Add crackers — we like to have two or three options.

Chris Andre

Don’t forget to fill up your cornucopia. It's called "the horn of plenty" for a reason. Fill with fresh fruit like grapes, apples, and pears.

Chris Andre

Add nuts like walnuts and pistachios to fill in any empty spaces. Garnish with fresh herbs like rosemary and sage to finish it off.

Chris Andre

Voilà! Invite over your friends, open a bottle of wine, and dig in!

Chris Andre

A cornucopia cheese board will become your new favorite holiday tradition.

Show us your crescent-roll cornucopias on Instagram and check out our baking classes (and our Easy Thanksgiving Desserts piece) for more holiday food inspo!

DIY Production and Styling: Paris Fried

Paris Fried: Paris loves any excuse to celebrate and throw a themed party. She loves experimenting in the kitchen and has a terrible sweet tooth. When she's not crafting in her studio, she's at the farmers' market buying seasonal produce or at her favorite local theater watching double features.

This post has been updated.

Ever dream of globetrotting the world while getting paid? That's not a rhetorical question. Now you can turn your wanderlust into real cash with Ramada by Wyndham. The global hotel brand is on the hunt for its next "CEO," AKA Chief Eats Officer, a dream role for anyone who loves food and travel and well, a paycheck. One lucky adventurer will be paid $15,000 to travel to Ramada’s most coveted destinations, curate a list of must-eats, and share their travel highlights on social media. Learn how to enter below!

Decameron Club Caribbean Runaway Bay, Ramada Jamaica

From Thailand to Turkey and Seoul to Santa Barbara, the CEO trip will include up to seven global destinations in a three-week itinerary next spring. With hotels in 75 countries around the world, Ramada by Wyndham is perfect for travelers looking for that bucket-list experience!

Hunan, China, Ramada by Wyndham Chenzhou Dongjiang Lake

For a chance to be the next “CEO,” travel and food enthusiasts can visit Ramada.com/CEO by October 22 and submit a short, 1-3 minute video through TikTok (tag @RamadabyWyndham, #RamadaCEO) or email makemeceo@ramada.com that shows your passion for travel and discovering amazing eats.

Prize Details:

  • $15,000 reward, including a $10,000 travel stipend to cover airfare and travel expenses, plus $5,000 cash
  • Paid hotel accommodations for up to 21 nights at Ramada properties around the world
  • A Wyndham Rewards® Diamond membership for one year

Ramada Resort by Wyndham, Bodrum, Türkiye

How to Apply

To apply, post a public video on TikTok explaining why you are the best candidate for the job, tagging @RamadabyWyndham, using the hashtag #RamadaCEO, and following @RamadabyWyndham on TikTok.

Your TikTok account must be publicly viewable for the duration of the contest (through November 2024). Alternatively, you can email your video submission to makemeceo@ramada.com.

All video submissions must be between one and three minutes in length and should include your country of residence.

If applying via email, be sure to provide the handles for your active and public personal social media accounts.

All entries must be submitted and received by 11:59 p.m. ET on October 22, 2024.

Additional Qualifications Include:

  • Applicants must be a legal resident of the 50 United States or Canada (excluding Quebec).
  • Availability to travel for up to three weeks between April 1, 2025, and June 30, 2025.
  • Active and proficient on various social media platforms (TikTok and Instagram preferred).
  • At least 21 years old with a valid passport through December 2025.
  • Self-confessed travel lover and foodie.
  • Comfortable working remotely and on deadline.

Ramada by Wyndham will select the winning CEO on or around the week of November 14, 2024. No purchase is necessary to enter. For more details, including official rules, visit www.ramada.com/ceo. Good luck!

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Though Black Friday is traditionally the official start of the holiday shopping season, we argue that it’s been kicking since mid-October. We know, we know: it still feels extremely early to start thinking about the holidays, but they’ll be here before you know it! Plus, many brands and retailers are already promoting their holiday goodies with plenty of sales and discounts available right now.

If you’re ready to embark on your holiday shopping journey, but still need answers to questions like ‘when’s the best time to shop?’ and ‘where should I shop for gifts?’ and even ‘how the heck do I save money this season?’, you’ve come to the right place. Consider this your go-to guide for holiday shopping in 2024.

Scroll on for our best guidance on navigating this busy time of year and finding the best gifts possible!

When's the best time to do holiday shopping?

Kaboompics / PEXELS

The best time to do holiday shopping really all depends on your personal shopping goals. Do you want to get a jump on items you know will sell out soon? Do you want to save the most money possible? Do you want to focus on handmade, personalized gifts? These factors will undoubtedly influence your holiday shopping schedule.

Cottonbro Studio / PEXELS

Shopping early can be advantageous for all of the aforementioned goals. A lot of retailers start promoting their holiday products early on, giving you ample time to snatch up that limited-time lip kit or fancy water bottle you’ve been eyeing way before the holidays.

Plus, some of the best deals for holiday shopping happen ahead of Black Friday and Cyber Monday – in 2023, Experian observed a surge in early spending in October, thanks to early discounts, a trend likely to continue in 2024.

Finally, shopping early can be especially helpful if your plan is to focus on handmade or personalized gifts, giving the artisan you buy from (or yourself, if you’re DIY-ing your gifts) plenty of time to craft the item with love and care.

Gallup reported in 2023 that one in four shoppers start shopping as early as September, a trend likely to continue in 2024 – so you might already be embarking on your shopping spree!

Mikhail Nilov / PEXELS

If right now is just still too darn early for you to start holiday shopping, Black Friday and Cyber Monday are some of the best times to shop since so many retailers offer their largest discounts of the entire year. Plus, the late November-early December timeline can feel a bit more appropriate for the gifting season opposed to late October-early November, when everyone’s still recovering from Halloween.

The only thing to consider during this time is the shipping timelines for the items you purchase – but most retailers will typically advise their specific shipping schedules, so you don’t risk your goodies arriving late.

Where should I shop for gifts?

Ron Lach / PEXELS

You have three main options when it comes to where to shop for holiday gifts: online, in-store, and via our amazing gift guides. Of course, each method has its advantages and disadvantages.

Shopping in-store offers a tangible experience: the opportunity to hold specific items in your hands and gauge exactly what they’ll be like when you give them as a gift. The pitfall with shopping in-person is that it typically requires a commute and journeys through potentially very busy malls and shopping strips, which can add to the already-stressful holiday experience.

In-store shopping can be more physically exhausting, but it’s all about preference! Sometimes strolling through the stores that get all dolled up for Christmas is the best part of the season.

Andrea Piacquadio / PEXELS

Per Google, 65% of those planning to shop for the holidays say they will shop online more. Shopping for gifts online can be super helpful since you can centralize your findings in your browser’s bookmark tab or via virtual cart(s). Plus, shopping online can pose more opportunities for saving some money: lots of retailers typically offer discount codes for online users, especially if you sign up for their digital marketing channels (like email and text) and make a purchase.

Shopping online isn’t just shopping, either. The internet can be a stellar research tool to help you vet whether certain products are worth it, where they can be bought, and when they’ll be available. In fact, Google reported that more than half of U.S. holiday shoppers who went into a store last year say they looked up product reviews online and/or located an item in-store by checking it online.

Kaboompics / PEXELS

Last but not least, scrolling gift guides has to be our favorite place to shop for gifts – and not just because we write and publish them.

At their very core, gift guides help streamline the holiday shopping process, alleviating the stress that bubbles up when you’re wondering what the heck to shop for in the first place. Our gift guides are backed by real people, real experiences, and real opinions from our editorial team. We only promote products that we really love and believe in, oftentimes ones we’ve tested and reviewed ourselves.

We have gift guides for just about everyone on your list, with more on the way! Check ‘em out:

What are the best kinds of gifts to give?

Kaboompics / PEXELS

The best kinds of gifts to give are thoughtful gifts that consider the giftee’s interests, wants, and needs. These gifts can be sentimental, practical, or both simultaneously. What matters most in a gift is that it’ll be meaningful to them past just the holiday season, whether it’s helping them get through daily tasks, reminding them of a memorable trip or event, or giving them small doses of joy.

“Shoppers are increasingly looking for personalized and unique gifts that reflect the recipient's personality and interests,” says Mia Anderson, Owner of ChicSew. “With the rise of online shopping, many consumers are opting for curated gift boxes or experiences that add a special touch.”

Cottonbro Studio / PEXELS

Gift boxes, personalized items, books of interest, self-care goodies, and even gift cards can all be thoughtful gifts depending on the recipient. If you have no clue what your giftee is into, it’s not a bad idea to ask them what they want the most!

“My idea of a great gift is something that is in tandem with the recipient's interest and offers something new to the person, be it learning a new skill, enjoying a calming activity, or simply spending quality time with the family,” says Alfred Christ, Sales Manager & Marketer at Robotime. “This season, we encourage shoppers to shift their focus on quality and the memories their gifts will create and not just merely material aspects.”

When is Black Friday?

Sora Shimazaki / PEXELS

Black Friday is always the Friday after Thanksgiving. This year, Black Friday lands on November 29.

When is Cyber Monday?

Kindel Media / PEXELS

Cyber Monday is typcally the Monday after Thanksgiving. This year, Cyber Monday will land on December 2. Oftentimes, retailers and brands extend their online offers through the week (coined Cyber Week) after the event. Salesforce reported that 67% of shoppers in 2024 plan on shopping during Cyber Week!

Subscribe to our newsletter to stay up-to-date on our best 2024 gift guides, shopping advice, and all things holiday!

The holidays at Starbucks are creeping up on us, people! Peppermint Mocha season will return on November 7. If you’re a die-hard Starbucks fan, you know Red Cup Day is a whole holiday in itself – the frenzy for a free reusable cup is truly no joke. There’s even an entire website dedicated to counting down the madness! Even though there’s no official word on when Red Cup Day 2024 will be, there are several clues that cue us into the annual event. Scroll on for details!

What is Red Cup Day?

Starbucks

Red Cup Day is Starbucks’ highly-awaited annual event that marks the start of holiday beverage season at the coffee chain. For one day only (and while supplies last), customers who order any of Starbucks’ holiday drinks will receive a reusable red cup that features a bespoke design for the respective year.

Starbucks

Here’s a list of all the drinks rumored to be available on the Starbucks holiday menu starting November 7:

  • Peppermint Mocha
  • Peppermint White Chocolate Mocha
  • Caramel Brûlée Latte
  • Sugar Cookie Almondmilk Latte
  • Chestnut Praline Latte
  • Salted Pecan Crunch Cold Brew
  • Iced Gingerbread Oatmilk Chai

What do the red cups look like for 2024?

Starbucks

Starbucks hasn’t officially announced when Red Cup Day will be for 2024, let alone what the famed red cups will look like this go-around. The one obvious point is that the cups will be red! They’ll also likely feature some festive motifs that echo the holiday season. Last year’s red cups boasted playful white and green stars and ornament-like shapes.

Why should I participate in Red Cup Day?

Starbucks

Red Cup Day = freebies, which can feel really rewarding if you’re really into receiving free goodies. Plus, it’s just a fun way to lean into the holiday spirit. The red reusable cup keeps giving beyond Red Cup Day, though! Every time you use the reusable cup for future Starbucks orders, you get a 10-cent discount as well as 25 bonus stars toward your Starbucks Rewards account to save up for more discounts on drinks, food, and merchandise.

When is Starbucks' Red Cup Day 2024?

Starbucks

Again, Starbucks hasn’t alerted us on when Red Cup Day will be for 2024, but based on previous Red Cup Days, we can infer it’ll land on the third Thursday of November. In 2022, Red Cup Day happened on November 17, and for 2023, it was November 16. The third Thursday of November in 2024 hits on November 21, so mark your calendars, everyone!

Additionally, check back here for official info as Red Cup Day approaches.

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This post has been updated.